We Are Living in the Information Age Saint Kim, Senior Director, Enterprise Architect
In digital era, What does Watching TV even mean? 2 Source: The Wall Street Journal (2013/10/08) Insert Information Protection Policy Classification from Slide 12
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IT Market Values Shifting to the 3 rd Platform 15% 성장하여 2014년 IT지출의 29% 를차지 제3플랫폼성장의 4~50% 는기존플랫폼의비용 경쟁우위는제3 플랫폼에서생길것 벤더또한제3 플랫폼으로이동 4 Insert Information Protection Policy Classification from Slide 12
IDC 2014, 빅데이터가치의변화 빅데이터지출 30% 증가 분석툴, 분석앱중심으로성장축이동 데이터에최적화된클라우드플랫폼 킬러앱의 80% 는데이터중심 빅데이터분석서비스의폭발적성장, 지출 21% 증가 부가가치컨텐츠공급자와데이터브로커의확산 솔루션에코시스템중가장빠른성장을보이는영역 5 Insert Information Protection Policy Classification from Slide 12
http://www.9sight.com/bigdata_2013_survey.pdf Operationalizing the Buzz: Big Data 2013 6 Insert Information Protection Policy Classification from Slide 12
http://www.9sight.com/bigdata_2013_survey.pdf 7 Insert Information Protection Policy Classification from Slide 12
http://www.9sight.com/bigdata_2013_survey.pdf 8 8 Insert Information Protection Policy Classification from Slide 12
http://www.9sight.com/bigdata_2013_survey.pdf 9 Insert Information Protection Policy Classification from Slide 12
http://www.9sight.com/bigdata_2013_survey.pdf 10 Insert Information Protection Policy Classification from Slide 12
Source of Data Expansion AUTOMOTIVE Auto sensors reporting location, problems COMMUNICATIONS Location-based advertising Retail / CPG Sentiment analysis Hot products Optimized Marketing Games Adjust to player behavior In-Game Ads EDUCATION & RESEARCH Experiment sensor analysis HIGH TECHNOLOGY / INDUSTRIAL MFG. Mfg quality Warranty analysis MEDIA/ ENTERTAINMENT Viewers / advertising effectiveness Cross Sell TRAVEL & TRANSPORTATION Sensor analysis for optimal traffic flows Customer sentiment FINANCIAL SERVICES Risk & portfolio analysis New products OIL & GAS Drilling exploration sensor analysis LIFE SCIENCES Clinical trials Genomics ON-LINE SERVICES / SOCIAL MEDIA People & career matching Web-site optimization UTILITIES Smart Meter analysis for network capacity, HEALTH CARE Patient sensors, monitoring, EHRs Quality of care LAW ENFORCEMENT & DEFENSE Threat analysis - social media monitoring, photo analysis 11
Source of Data Expansion AUTOMOTIVE Auto sensors reporting location, problems COMMUNICATIONS Location-based advertising Retail / CPG Sentiment analysis Hot products Optimized Marketing Games Adjust to player behavior In-Game Ads Analyze Bigger, More Diverse Data Sets EDUCATION & RESEARCH Experiment sensor analysis HIGH TECHNOLOGY / INDUSTRIAL MFG. Mfg quality Warranty analysis MEDIA/ ENTERTAINMENT Viewers / advertising effectiveness Cross Sell TRAVEL & TRANSPORTATION Sensor analysis for optimal traffic flows Customer sentiment FINANCIAL SERVICES Risk & portfolio analysis New products OIL & GAS Drilling exploration sensor analysis LIFE SCIENCES Clinical trials Genomics ON-LINE SERVICES / SOCIAL MEDIA People & career matching Web-site optimization Finding and Monetizing Unknown Relationships Data Driven Business Decisions UTILITIES Smart Meter analysis network for capacity, HEALTH CARE Patient sensors, monitoring, EHRs Quality of care LAW ENFORCEMENT & DEFENSE Threat analysis - social media monitoring, photo analysis 12
Capturing Data Expansion Enrich Data Warehouse with Data Reservoir Business Intelligence Online Scalable Hadoop Flexible Cost Effective Σ Data Warehouse Σ Marts 13
Capturing Data Expansion Instant Responses to Streaming Data Event Decisions NoSQL Hadoop Online Scalable Flexible Cost Effective Data Warehouse Business Intelligence 14
Oracle Big Data Solution Business Analytics Oracle Real-Time Decisions Endeca Information Discovery Oracle BI Foundation Suite Oracle Event Processing Apache Flume Oracle GoldenGate Cloudera Hadoop Oracle NoSQL Database Oracle R Distribution Oracle Big Data Connectors Oracle Data Integrator Oracle Database Oracle Advanced Analytics Oracle Spatial & Graph Fast Data Big Data Platform 15
Big Data Connectors and Data Integrator 15TB / hour 10x Faster Big Data Appliance + Hadoop Exadata + Oracle Database 16
Analyze All Your Data In-Place Advanced Analytics Big Data Appliance + Hadoop Exadata + Oracle Database 17
Expose All Data to End Users OBI EE Endeca Big Data Appliance + Hadoop Exadata + Oracle Database 18
Oracle CX Solutions Social In Store Contact Center Field Service Mobile Direct Sales Web Oracle Marketing Cloud Oracle Commerce Cloud Oracle Sales Cloud Oracle Service Clout Oracle Social Cloud Channel Sales Foundational Tools Oracle Cloud Infrastructure and Platform Services Oracle Mobile, Portal and Content Tools Oracle MDM, BI and Decisioning Tools Oracle Integration and BPM/SOA Tools Complete portfolio of Best-of-Breed Solutions Deployment Options as Modular or as a Suite APPS Open and standards based for Extension and Integration 19
Best Practice Hewlett-Packard Marketing 을통한 Lead Generation 400% 향상 Lead 를통한 Revenue 창출 33% 증가 20
Best Practice BEST BUY 자동화된 Up/Cross Sell 제안 개인화된 Web Commerce 경험제공 Click-to-Call/Chat 을통한실시간응대 21
Best Practice McDonald s 지역별특화된페이지 통합된 Single Corporate 페이지운영 Zip Code 를통해인근지역검색 22
Best Practice PEPSICO PEPSICO 22 개브랜드의경쟁사대비선호도분석 온 / 오프라인마케팅에대한실시간반응분석 23
Global No1 자동차제조회사 Global No1 자동자제조회사 대규모리콜사태이후, 재발방지를위한새로운품질분석시스템필요 Oracle Endeca 주요과제 품질관련구조화된데이터 (Structured Data) 와비구조화된데이터 (Unstructured data) 를동시에조회하기위한검색및상세필터기능필요 품질담당엔지니어가기업내흩어져있는차량정보, 고객응대콜센터정보, 보증및클레임정보, 서비스센터정보등의데이터를입력단위레벨까지조회, 분석 의도치않은가속문제의근본원인을빠르게찾을필요성대두 전통적애플리케이션구축방법으로는기간과비용을감당하기어려운상황 도입효과 품질비용감축및리콜주기단축 - 약 800,000 시간절약 - Time-to-Market 80% 단축 품질관련된분석체계개선 (100 개이상의분석차원및 5,000 만건의관련정보제공 ) 다양한시스템에서발생한정보의요약정보에서상세레벨까지접근및활용 (Combine data from 20 sources, both structured (vehicle warehouse data, QA data, etc) and unstructured (internal warranty claims, externally filed complaints, etc) 24
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