untitled - PDF Free Download

論參料 1. 1989 略 2. John Naisbitt 2000 北 3. 1995 略理北流 4. 2005 理 5. Glueck, William F. 1984 略 6. 2001 略行 7. 2000 略說略 8. Porter, Michael E. 1998 略 9. Yin R.K. 2001 10. 林 Elizabeth Hill, Catherine O Sullivan, Terry O sullivan 2004 理 11. 1989 理 12. 2003 略精論見 13. 1999 14. 羚 Smith Constance 2004 行理 15. 1993 論 16. 1990 行理 17. 葉 1997 行理論北理 18. 劉 Wtadystaw Tatarkiewicz 1989 六理念聯 19. 1980 論 20. 2003 路館 - 識理 - 1 -

論參料論 1. 亮 1993 略理論 2. 1991 124 3. 1995 理論 4. 2004 > 300 5. 1999 理論 6. 林 2004 領論略理論 7. 1999 路 219 8. 2004 蘭行 Artkey 欄 9. 2004 行 10. 2002 - 理論 11. 1999 劉 215 12. 2004 300 13. 1989 101 14. 玲 2002 利理論 15. 羅蘭 1984 035 1. 2003 年 http://www.cci.org.tw/portal/index.asp - 2 -

2. http://www.papertown.com.tw/ 3. http://www.ettvusa.com/promotion/artkey/index.htm 4. http://www.artkey.com.tw/eweb/index.htm 料 1. 行 2002 http://www.cca.gov.tw/creative/page/main_06.htm 2. 2002 略理來 EMBA 理 http://www.emba.com.tw/emba/speech/123-2.asp 3. 李 2004 http://www.china.org.cn/chinese/zhuanti/2004whbg/503924.htm 4. 2003 Artkey 易 CASE 路 http://case.cca.gov.tw/case3/ 5. 2005 2003 Artkey http://www.nmipo.org.tw/e/files/94/0105/940105-4.pdf 6. 2004 行 http://www.cyberone.com.tw/item_detail_page/marketing_survey/marketing_survey _content.asp?mmcontentnoid=8473 7. 李 2003 識 http://www.china.com.cn/chinese/culture/ 101177.htm 8. 2004? http://www.nmipo.org.tw/e/files/93/930915/artkey0915.pdf 9. 2004 http://www.china.org.cn/chinese/zhuanti/2004whbg/503805.htm 10. 2004 紐倫例 http://www.china.org.cn/chinese/zhuanti/2004whbg/503891.htm - 3 -

論參料 11. 葉朗 2003 21 http://www.eifi.com.cn/new_page_5.htm 12. 2004 --- 數 -- http://www.2300.com.tw/author/showcontent.asp?contentid=15230 13. 劉 2003 http://home.kimo.com.tw/liutaho/2002112402.htm 14. 劉 2002 復 http://www2.tku.edu.tw/~tahx/lau/index2.htm 1. Alderson, W., Marketing Behavior and Executive Action, Irwin, Homewood, IL, 1957 2. Ansoff, Igor,. Corporate Strategy, New York, NY: Mcgraw-Hill, 1965 3. Aaker, D.A., Developing Business Strategy, New York: Willey and Sons, p.35-36, 1984 4. Battersby, Gregory J. and Grimes, Charles W., Licensing Desk Book, New York: Aspen Law & Business, 1999 5. Bounds, Gwendolyn, How an Artist Fell Into a Profitable Online Card Business, the Wall Street Journal Marketplace, 2004 6. Böll, Karin, Merchandising und Licensing. München: Vahlen, 1999 7. Cherbo, Joni M. & Wyszomirski, M.Jane (edited), The Public Life of the Arts in America, 2000 8. Craig, James & Grant, Robert M., Strategic Management, Kogan Page, 1993 9. Daniel, D.R., Management Information Crisis, Harvard Business Review, Sep.-Oct., p.3, 1961 10. Eisenhardt, K.M., Building Theories from Case Study Research. Academy of Management Review,1989-4 -

11. Harvard Business Review Paperback Series, Harvard business review on managing the value chain, Boston, Mass.: Harvard Business School Press, 2000 12. Hill, W.L. & Jones, G.R., Strategic Management an Integated Approach, 4 th, Boston, Houghton Mifflin Co., 1998 13. Hofer, C.W. & Dan Schendel, Strategy Formulation: Analytical Concepts, Minnesota: West Publishing Co., 1978 14. Hoving, Thomas, Art For Dummies, IDG Books Worldwide, Inc.,1999 15. Keller, Kevin, Strategic Brand Management, Upper Saddle River: Prentice-Hall, 1998 16. Thomas Kinkade, The Thomas Kinkade Story: A 20-Year Chronology of the Artist, Bulfinch, 2004 17. Leidecker, J. & Bruno, A.V., Identifying and Using Critical Success Factor, Long Range Planning 17(1), p.23-32, 1984 18. Naisbitt, John, Megatrends 2000: Ten New Directions For the 1990's, New York:Avon Books, 1990 19. Owens, Thomas, A Contractual Approach to Partnering, Small Business Reports, 1991 20. Petersen, Andrea, Art for when there's nothing on TV, Wall Street Journal, Feb.17, 2005. 21. Raugust, Karen, The Licensing Business Handbook New York: EPM Communications, 1995 22. Raugust, Karen, Merchandise Licensing in the Television Industry, Newton: Butteworth -Heinemann, 1996 23. Revoyr, Jack, A Primer on Licensing Stamford: Kent Press,1995 24. Richard, Normann, Designing interactive strategy : from value chain to value constellation, Chichester, England ; New York : Wiley, 1994 25. Taine, H.A., translated by H. Van Laun,1873, History of English Literature, Edinburgh: Edmonston and Douglas 26. Throsby, David, Economics and Culture, UK, Cambridge University Press, 2001-5 -

論參料 27. Vracker, Jeffery, The Historical Development of The Strategic Management Concept, Academy of Management Review, Vol.5, No.2, p.220-221,1980 28. White, Edward P., Licensing, a strategy for profits, Chapel Hill, N.C. : KEW Licensing Press, 1990 料 1. Fondo, Lisa, Art Licensing Show Steady Growth, Art Business News, 2003. http://www.findarticles.com/p/articles/mi_m0hmu/is_6_30/ai_102840385 2. D.G. Brian Jones and Eric H. Shaw, A History of Marketing Thought, 2002. http://www.nuigalway.ie/faculties_departments/marketing/noticeboard/atorres/jon es%20&%20shaw%20ch02%20copy.pdf 3. Joshua Kaufman, Protect yourself from copyright infringement includes related article, Art Business News, 2002. http://www.findarticles.com/p/articles/mi_m0hmu/is_13_29/ai_95909523 4. Art, Collegiate, Non-Profit, Sports and Trademarks/Brands See Gains, LIMA Sponsored Harvard/ Yale Study, Freeman Public Relations, 2004. http://www.licensing.org/news/pressrelease/limastatisticalstudy04.doc 5. Copyright, the Free Encyclopedia Wikipedia. http://en.wikipedia.org/wiki/copyright 6. History of Licensing in USA, ARMM International, 2003. http://www.artroadmm.com/ artlicensing03_eng.htm 7. Industry Annual Report 2003: Licensing business captures a fair sales increase at worldwide retail in 2002, License Research, 2003, http://www.licensemag.com/licensemag/article/articledetail.jsp?id=71767&pageid =1 8. Industry Annual Report 2004: Licensing business captures a fair sales increase at worldwide retail in 2003, License Research, 2004, http://www.licensemag.com/licensemag/article/articledetail.jsp?id=127352&pagei D=1&sk=&date= - 6 -

9. Media Arts artists create new work for fall buying season, Art Business Journal V28 No.10 p.22, Oct/2001. http://www.findarticles.com/p/articles/mi_m0hmu/is_10_28/ai_79438836 1. ACC http://www.artcc.org/ 2. Art Plates Inc. http://www.artplates.com/ 3. Center for the public domain 領 http://www.centerpd.org/ 4. CopyrightForms.Org http://www.copyrightforms.org/ 5. Creative Commons http://creativecommons.org/ 6. Jacquielawson.com http://www.jacquielawson.com 7. Frederic M. Scherer http://www.fmscherer.com/ 8. World Cultural Intelligence Network, WCIN, http://members.shaw.ca/wcin/2.0.arts.htm - 7 -