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ํ™ฉ๋ฃก์‚ฌ ๋ณต์› ๊ธฐ๋ณธ๊ณ„ํš โ…ฅ. ์‚ฌ์—ญ ๋ฐ ์ฃผ๋ณ€ ์ •๋น„๊ณ„ํš ๊ฐ€. ์‚ฌ์—ญ์ฃผ๋ณ€ ์ •๋น„๊ตฌ์ƒ ๋ฌธํ™”์œ ์ ์ง€๊ตฌ ์กฐ์„ฑ 1. ์ •๋น„๋ฐฉํ–ฅ์˜ ์„ค์ • ํ™ฉ๋ฃก์‚ฌ ๋ณต์›๊ณผ ํ•จ๊ป˜ ์ฃผ๋ณ€ ์ž„ํ•ด์ „์ง€(์•ˆ์••์ง€) ๆตทๆฎฟๅ€(้›้ดจๆฑ )์™€ ๋ถ„ํ™ฉ์‚ฌ ๋“ฑ์˜ ๋ฌธํ™”์œ ์ ๊ณผ ๋„คํŠธ์›Œํฌ๋กœ ์—ฐ๊ณ„๋˜๋Š” ์ข…ํ•ฉ์  ์ •๋น„๊ณ„ํš์•ˆ์„ ์ˆ˜๋ฆฝํ•œ๋‹ค. ์ฃผ์ฐจ์žฅ๊ณผ ๊ด‘์žฅ ๋“ฑ ์ฃผ๋ณ€


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์ด ์ž๋ฃŒ์ง‘์— ์ˆ˜๋ก๋œ ํ•„์ž ์˜๊ฒฌ์€ ๋ฏผ์ฃผํ‰ํ™” ํ†ต์ผ์ž๋ฌธํšŒ์˜์™€ (์‚ฌ)ํ•œ๊ตญ์Œ์‹๊ด€๊ด‘ํ˜‘ํšŒ์˜ ๊ฒฌํ•ด์™€ ๋ฐ˜๋“œ์‹œ ์ผ์น˜ํ•˜๋Š” ๊ฒƒ์€ ์•„๋‹™๋‹ˆ๋‹ค.

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ํฌ์ฒœ์‹œ์‹œ์„ค๊ด€๋ฆฌ๊ณต๋‹จ ๋‚ด๊ทœ ์ œ 24ํ˜ธ ํฌ์ฒœ์‹œ์‹œ์„ค๊ด€๋ฆฌ๊ณต๋‹จ ์ธ์‚ฌ๊ทœ์ • ์‹œํ–‰๋‚ด๊ทœ ์ผ๋ถ€๊ฐœ์ •(์•ˆ) ํฌ์ฒœ์‹œ์‹œ์„ค๊ด€๋ฆฌ๊ณต๋‹จ ์ธ์‚ฌ๊ทœ์ • ์‹œํ–‰๋‚ด๊ทœ ์ผ๋ถ€๋ฅผ ๋‹ค์Œ๊ณผ ๊ฐ™์ด ๊ฐœ์ • ํ•œ๋‹ค. ์ œ17์กฐ(๊ธฐ๊ฐ„์ œ๊ทผ๋กœ์ž์˜ ๋ฌด๊ธฐ๊ณ„์•ฝ์ง ์ž„์šฉ) 1 ๊ธฐ๊ฐ„์ œ๊ทผ๋กœ์ž ๊ด€๋ฆฌ๊ทœ์ • ์ œ16์กฐ ๋ฅผ ์ œ19์กฐ ๋กœ ํ•œ๋‹ค. ์ œ20์กฐ(์ธ์‚ฌ๊ธฐ๋ก)

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์„œ๋น„์Šค ์ˆ˜์ถœ์— ์žˆ์–ด์„œ๋„ ์ผ๋ณธ์˜ ํ•ด์™ธ์ง„์ถœ์ด ๋’ค์ฒ˜์ง€๊ณ  ์žˆ๋‹ค๊ณ  ์ง€์  (IMF ์—ฐ๋ก€ ์ผ๋ณธ๊ฒฝ์ œ ๋ณด๊ณ ์„œ ์ฃผ์š”๋‚ด์šฉ) IMF ์—ฐ๋ก€ ์ผ๋ณธ๊ฒฝ์ œ ๋ณด๊ณ ์„œ์—์„œ ๆ—ฅ ้Š€ ์˜ ๋Œ€ ๊ทœ๋ชจ ๊ธˆ์œต์™„ํ™”๋ฅผ ํ†ตํ•ด ๋ฌผ๊ฐ€๊ฐ€ (์ „๋…„๋Œ€๋น„) ์ƒ์Šนํ–ˆ๋‹ค๊ณ  ๋ถ„์„ํ•˜์˜€์œผ๋ฉฐ, ์ผ๋ณธ์˜ ์†Œ๋น„์„ธ ์ธ์ƒ ์žฌ์—ฐ๊ธฐ(2017.4์›”

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33 ์‹ ์›” ์„œ์šธํŠน๋ณ„์‹œ ๊ฐ•๋™๊ตฌ์„ฑ๋‚ด3๋™ ์„ ์‚ฌ ์„œ์šธํŠน๋ณ„์‹œ ๊ฐ•๋™๊ตฌ์•”์‚ฌ๋™ ์žฅํ•ญIC(๋‰ดํƒ€์šด) ๊ฒฝ๊ธฐ ๊ณ ์–‘์‹œ์ผ์‚ฐ๋™๊ตฌ ๋ฐฑ๋งˆ๋กœ ์˜์ •๋ถ€ ๊ฒฝ๊ธฐ ์˜์ •๋ถ€์‹œ๊ฐ€๋Šฅ๋™

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#6๋‹จ์›(182~215)

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02 ๋™๊ตฌ์˜ํšŒ ์ œ 296ํ˜ธ 2015๋…„ 3์›” 25์ผ (์ˆ˜์š”์ผ) ๋™๊ตฌ์˜ํšŒ ์ œ232ํšŒ ์ž„์‹œํšŒ 3.10.~3.13(4์ผ๊ฐ„) ๊ด‘์ฃผ๊ด‘์—ญ์‹œ ๋™๊ตฌ ํ–ฅํ† ๋ฌธํ™”์œ ์‚ฐ ๋ณดํ˜ธ ์กฐ๋ก€์•ˆ ๋“ฑ ์ผ๋ฐ˜์•ˆ๊ฑด ์˜๊ฒฐ ๋™๊ตฌ๋ฌธํ™”์„ผํ„ฐ, ์ฃผ๊ฑฐํ™˜๊ฒฝ๊ฐœ์„ ์ง€์—ญ ๋“ฑ ์ƒ์ž„์œ„์›ํšŒ ํ˜„์žฅํ™œ๋™ ์‹ค์‹œ ์ง€๋‚œ 3์›” 10์ผ(ํ™”) ๊ฐœํšŒํ•œ ๋™๊ตฌ

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๋กฏ๋ฐ์—ฌ ์˜์›ํ•˜๋ผ

LG Business Insight 1183

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์ œ ์ถœ ๋ฌธ ์ค‘์†Œ๊ธฐ์—…์ฒญ์žฅ ๊ท€ํ•˜ ๋ณธ ๋ณด๊ณ ์„œ๋ฅผ ์ค‘์†Œ๊ธฐ์—… ์›๋ถ€์ž์žฌ ๊ตฌ๋งคํŒจํ„ด ์กฐ์‚ฌ๋ฅผ ํ†ตํ•œ ๊ตฌ๋งค๋ฐฉ์‹ ๊ฐœ์„  ๋ฐฉ์•ˆ ์—ฐ๊ตฌ ์˜ ์ตœ์ข…๋ณด๊ณ ์„œ๋กœ ์ œ์ถœํ•ฉ๋‹ˆ๋‹ค ํ•œ๊ตญ์‚ฐ์—…๊ธฐ์ˆ ๋Œ€ํ•™๊ต ์‚ฐํ•™ํ˜‘๋ ฅ๋‹จ ๋‹จ ์žฅ ์ตœ ์ • ํ›ˆ ์—ฐ๊ตฌ์ฑ…์ž„์ž : ์ด์žฌ๊ด‘ (ํ•œ๊ตญ์‚ฐ์—…๊ธฐ์ˆ ๋Œ€ํ•™๊ต ๋ถ€๊ต์ˆ˜) ๊ณต๋™์—ฐ๊ตฌ์ž : ๋…ธ์„ฑํ˜ธ

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*์„ธ์ง€6๋ฌธ์ œ(306~316)OK

์ œ3์žฅ 21์„ธ๊ธฐ ์ œ์กฐ์—…์˜ ํŠน์ง•

' ' ( ) 2 60 ' ' ( ) 50% 21% 95 ( ) 43% 13% 10 5 ( ) 24% 9% 11 5 ( ) 20%6% ' ' ' ' ' ' 1965

2015 ํŒ๋ก€.๊ธฐ์ถœ ์ฆ๋ณดํŒ ํ…Œ๋งˆ ํ˜•๋ฒ• ์ถ”๋ก๋ณธ.hwp

2 ์ง€ ๋ฐฉ ์ž ์น˜ <์ œ189ํ˜ธ> ๊ด‘์ฃผ๋‰ด์Šค ๋…ธ์ฒ ๋ž˜ ์˜์›, ํŠน๋ณ„๊ต๋ถ€์„ธ 8์–ต์› ํ™•๋ณด ๋ฌธํ™”์Šคํฌ์ธ ์„ผํ„ฐ, ๋ช…์˜ˆํšŒ์› ์œ„์ด‰ ๊ฒฝ์•ˆ๋™ ์†Œ๋กœ ๊ฐœ์„ค ์‹œ์ฒญ์‚ฌ ์ง„์ž…๋กœ ํ™• ํฌ์žฅ ๊ด‘์ฃผ๋„์‹œ๊ด€๋ฆฌ๊ณต์‚ฌ๋Š” ๊ฐ€์ •์˜ ๋‹ฌ์„ ๋งž์•„ ์ง€๋‚œ 7์ผ ๋ฌธํ™”์Šคํฌ์ธ ์„ผํ„ฐ์—์„œ ํšŒ์›๋“ค์—๊ฒŒ ๊ท€๊ฐ์ด ๋˜๋Š” 2๋ช…์„ ๋ช…์˜ˆ ํšŒ์›์œผ๋กœ ์„ ์ •ํ•˜๊ณ ,

โ… . ๊ธ€๋กœ๋ฒŒ ๊ฒฝ์ œํ™˜๊ฒฝ ๋ณ€ํ™” 29๋…„์€ ์„ธ๊ณ„ ๋ฐ ๊ตญ๋‚ด๊ฒฝ์ œ์˜ ์—ญ์‚ฌ ์†์—์„œ ์˜๋ฏธ ์žˆ๋Š” ํ•œ ํ•ด๋กœ ๊ธฐ๋ก๋  ๊ฒƒ์ด๋‹ค. ๋ฆฌ๋จผ ์‡ผํฌ ์ดํ›„์˜ ๊ธˆ์œต์‹œ์žฅ ํ˜ผ๋ž€๊ณผ ๊ฒฝ์ œ์ฃผ์ฒด๋“ค์˜ ์‹ฌ๋ฆฌ ์œ„์ถ•์€ ์ƒ๋‹นํ•œ ๊ธฐ๊ฐ„์˜ ๊ฒฝ๊ธฐ๋ถˆํ™ฉ์„ ์˜ˆ๊ณ ํ•˜๋Š” ๋“ฏ ํ–ˆ์ง€๋งŒ ๊ธ€๋กœ๋ฒŒ ๊ฒฝ์ œ์œ„๊ธฐ๋ฅผ ์ˆ˜์Šตํ•˜๊ธฐ ์œ„ํ•œ ๊ฐ๊ตญ์˜ ๊ธˆ์œต์•ˆ์ •ํ™” ๋Œ€์ฑ…๊ณผ ์žฌ์ •

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2 2013๋…„ 1์›” 9์ผ ๋…ธ๋™์ž์„ธ์ƒ 49ํ˜ธ ์ž๋ณธ๊ฐ€๊ณ„๊ธ‰์˜ ๊ณต์„ธ ๊ฐ•ํ™”์— ๋งž์„œ ๋น ๋ฅด๊ฒŒ ํˆฌ์Ÿ๋Œ€์—ด์„ ์ •๋น„ํ•˜์ž ์ด๋ช…๋ฐ• ์ •๋ถ€ ์ง€์ง€์œจ์€ ์ทจ์ž„ 3๊ฐœ์›” ๋งŒ ์— 20%๋Œ€๋กœ ์ถ”๋ฝํ–ˆ ๊ฒฝ์ œ๋ฅผ ์‚ด๋ฆฌ๊ฒ ๋‹ค ๊ณ  ํ–ˆ์ง€๋งŒ ๋ฌผ๊ฐ€๋Š” ํญ๋“ฑํ–ˆ๊ณ  ๋…ธ๋™์ž์˜ ์ƒ ํ™œ์ˆ˜์ค€์€ ํญ๋ฝํ–ˆ ์ž๋ณธ๊ฐ€๋งŒ ์‚ด๋ ธ ๊ณตํ™ฉ์ด ์‹œ์ž‘๋˜์ž ์ด๋ช…๋ฐ•

๋…„ 12์›” 16์ผ~12์›” 29์ผ ์ œ100ํ˜ธ ์ข…ํ•ฉโ…ก ์†Œ๋น„์ž ๊ถŒ์ต ๋ณดํ˜ธ ์•ž์žฅ ๋ฌต๋ฌตํžˆ 7๋…„ ๊ฑธ์–ด์˜จ ์†Œ๋น„์ž๊ฒฝ์ œ ๊ตญ๋‚ด ๊ธฐ์—… ๋ฐœ์ „ ์ด๋ฐ”์ง€ ๋ฏธ๋””์–ด ์—…๊ณ„ ์œ„๊ธฐ ํƒ€๊ณ„ํ•  ๋ฌ˜์•ˆ ์ค€๋น„์ค‘ 100ํ˜ธ ๊ตญ๊ฐ€๊ฒฝ์ œ ๋ฐœ์ „๊ณผ ์†Œ๋น„์ž ๊ถŒ์ต ๋ณด ํ˜ธ์— ํž˜์จ์˜จ ์†Œ๋น„์ž๊ฒฝ์ œ์‹ ๋ฌธ์ด 12 ์›” 16์ผ์„ ๊ธฐ์ 

์ œ ์ถœ ๋ฌธ ๋…ธ๋™๋ถ€ ์žฅ๊ด€ ๊ท€ํ•˜ ๋ณธ ๋ณด๊ณ ์„œ๋ฅผ ๋…ธ๋™๋ถ€ ์ˆ˜ํƒ์—ฐ๊ตฌ๊ณผ์ œ ๋ฌธํ™” ์˜ˆ์ˆ ์‚ฐ์—… ๊ทผ๋กœ์‹คํƒœ ์กฐ์‚ฌ ๋ฐ ๊ทผ๋กœ ์ž ๋ณดํ˜ธ๋ฐฉ์•ˆ ์˜ ์ตœ์ข…๋ณด๊ณ ์„œ๋กœ ์ œ์ถœํ•ฉ๋‹ˆ๋‹ค ํ•œ๊ตญ๋…ธ๋™์—ฐ๊ตฌ์› ์›์žฅ ๋ฐ• ๊ธฐ ์„ฑ

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Microsoft Word - S0018.doc

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Index ์ •์œก ํ™์„ฑ ํ•œ์šฐ 04 ์œก๊ฐ€๊ณต ์ œ์ฃผ ํ‘๋ผ์ง€ ์†Œ์‹œ์ง€ ์žฅํฅ ํ•œ์šฐ์œกํฌ ์ˆ˜์‚ฐ๋ฌผ ์ œ์ฃผ ๊ฐˆ์น˜ใ†๊ณ ๋“ฑ์–ดใ†์˜ฅ๋” ์˜๊ด‘ ํ™ฉํ† ๊ตด๋น„ ์™„๋„ ์ „๋ณต ํ†ต์˜ ์ฐธ๋ฉธ์น˜ ๊ธฐ์žฅ ๋ฏธ์—ญ & ๋‹ค์‹œ๋งˆ ๊ณผ์ผ ๋‚˜์ฃผ ๋ฐฐ ์ฒญ๋„ ๋ฐ˜์‹œ ๊ด‘์–‘ ์ฒญ๋งค์‹ค ๊ตฌ๋ก€ ์‚ฐ์ˆ˜์œ  ์Œ์„ฑ ๋ธ”๋ฃจ๋ฒ ๋ฆฌ 42

LG Business Insight 1248

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LG Business Insight 1245

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ๆญฏํ†ต์‹ 37ํ˜ธ.PDF

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Transcription:

2000 - - 2001 3

LG

i < > 1 2 1,000, 90 10 50-70% TV,, PC, 1/3,, 90,, 90,

TV,, TV,, TV,,,,,,,,,, 10 20 2000 55 ( ), ( ) ii

iii 2,,,,,,

< > < > I 1 1 1 2 3 II 5 1 5 2 10 III 16 1 16 2 22 3 24 4 27 5 31 IV 34 1 34 2 37 3 39 V 41 < 1> 90 45 < 2> 2000 47 < 3> 49 < >50

< > <I-1> 3 <I-2> (99)4 <II-1> 8 <II-2> 2005 11 <II-3> 11 <II-4> 13 <III-1> 17 <III-2> 30 <IV-1> 90 35 < I-1> : 20002 < I-2> 2 < II-1> (99)6 < II-2> 7 < II-3> (99)10 < II-4> 12 < II-5> 98 14 < II-6> 90 98 14 < III-1> : 94 9919 < III-2> 28 < III-3> 99 29 < III-4> 99 30 < III-5> 30 < III-6> TV 33

I 90,, 2000,, 1 90 2000 1, 2 99 2, 2000 1 2000 TV 3,754( ), 1,269, 1,152, 970 2000 1

< I-1> : 2000 ( ) ( ) 30000 20000 25000 16000 20000 15000 10000 5000 0 2000 :, 20009 12000 8000 4000 0 2000,,,,, &,, 249% 73%, 83%,,, 90 97284%2000 249% < I-2> 13% 7% (%) 30 32% 25% 23% :, 19999, 20009 25 20 15 10 5 0 249 73 83 16 2

<I-1> ( : %) 1997 1998 1999 2000 284 275 266 249 260 271 292 324 97 141 138 131 : 2 78 80,, 80 TV TV 83 TV ( )TV 80 90 9195 85 ( ) 90,, 1: 90 2000 3

80 90 10 5070% 96100 7 3 99 15, 9, ( ), PC 1,000 25 13, 16, 20 ( 360, 527, 823 ),, 2000 48 <I-2> (99) ( : ) 100 2488 138 1 8 1383 na TV 1 28 1175 na TV 34 987 31,, 41 TCL 837 na TV 57 787 31, * 785 na TV, 59 693 106 2 77 690 78 688 41 2 * 624 56 94 352 106 1 343 10 * ( ) :, 2000126, 4 23, TV ( ), ( ), TCL, ( ), ( ), ( ),

( ), ( ), ( ), ( ) 1 ( ), TV,, II 1 TV,, (100 )99 1116, 777, 914,,, TV 90590 97 1 TV 2, 2 TV 37% 3 2% 95, 98, PC,, VCD DVD 25 2000 5

PC,, VCD DVD 90 < II-1> (99) 120 100 80 60 40 20 0 VCD PC TV :, 2000, TV,, 85 TV 669( TV 1721) TV,, ( ), ( ), ( ) 99 852, 835, 743, 1/100 6

< II-2> 120 100 80 TV 60 40 20 0 1985 1990 1995 1997 1998 1999 :, 2000 4,,, 99 12,400 ( 38,892, 314), 10% 1,240, 80%7 99 5,050 GDP62%,,,, 96 3,567, 99 3 9,457 33%10 2000 7

( ), ( ), 2000 2005 5, 5 TV 20%,,, VCD 15%, 24% 200011,,,, 20 1 TV 165%, 134%, PC 128%, 116%, 104%, VCD 104%,, 103%, 98%, 91%, 82%, 27%,,, 22 2001 (TV 67%, 62%, PC 147%, 21%, 24%, 28%, 16%, 48%, VCD 21%, 23%) <II-1> ( ) ( : %) TV PC VCD (1) 200 150 150 240 2005 5 (2) 165 103 116 134 83 128 105 1 (3) 67 24 21 62 48 147 21 2001 (3-1) 90 49 44 66 63 91 34 2000 (1): ( ) ( ), 2000-2005 (2):,,, 20 (, 2000111) (3), (3-1): ( ),, ( ) 21,,, 22 (9,872, 22 5,800 ) : TV,, PC TV 8

TV80 TV 11 10% 25,29, 29 50% 21 1,000, 30 TV TV TV, 2-3, 200 2 4-5kg,,, PC VCD DVD DVD 2000 9

2 99 (100 ) TV 382, 243, 106 1/3 TV 624 TV 99 2%, PC,, < II-3> (99) 120 100 80 60 40 20 0 TV :, 2000 9987,017 2474, 10, 15,000 TV, 1 4,000, 4,500 1999 <<2000-2005 >> 5

, 5 6,715 TV, 3,583, 4,320 <II-2> 2005 ( : %, ) TV 320 360 777 179 240 20 5 328 175 112 211 142 na 1 75 50 53 41 53 na 5 ( ) 6,715 3,583 2,293 4,320 2,907 na :, 19991214, 1999,, /, <II-3> ( : %) 307 219 151 186 / 133 / 143 98 76 84 52 44 43 36 29 :, 1999425 2000 11

99 5,854 2,210 1:27 78 1:26 80 851:19, 90 3 3 199746%, 199843%, 199938% 20003/4 25% 20003/4 84% 3 WTO 6000 < II-4> ( ) ( / ) 7000 35 30 5000 4000 3000 2000 1000 0 1985 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 00 :, 2000 25 20 15 10 05 12

99 3955, 821 1/5, 196 355 1,241 1 1, 350 <II-4> ( : ) (a) 58540 183816 3955 12418 314 (b) 22103 93938 823 3496 425 (a/b) 265 196 481 355 :, 2000 90 98 : 98 90, 98 90 90 98 5,206, 90 5,286, 31 9 90 98, 90 1/3 98 7,488 90 42% 98 90 2000 13

< II-5 > 98 (1990 ) 12,000 10,000 8,000 6,000 1990 (5,285 ) 4,000 2,000 0 :,, = * < II-6 > 90 98 100 80 60 40 98 98 98 90 20 0 :,,,, TV TV,, 14

2000 15,,, 497% 73 () 10 ()17000 TV, 3 10 98 90 R^2

,, 20008 40% TV (100 ) 50, 46 TV 2,400, 4,400 10% TV,, 342, 565, 214, 2,269, TV 1,030 1 TV 17, 3 16

97 (2,513, 2,579 ) 98 <III-1 > (1998) (2000) TV 6378 3754 170 1694 1152 147 2227 1269 175 3,317 970 342 867 600 145 :, 97,, 80,, TV TV96 ( ) 10, 2000 29 TV 2,000 (32 ) 2000 17

963 ( )818% 98 21,25 TV 97 1213%, 2000 20% TV, TCL, 99 2000 ( ) 2000, 1 10 2,900 2,700 200 TV 2000, 10,000(160 ) 3,000 (60 ) 29 TV 90110 30%, 90 70 1,000 ( ), ( ), ( ), ( ), ( ) 5 631 60% 90 30%, ( ), ( ), TCL, ( ) TV 18

1 ( )200020 LG,,,,,, 2000 ( ), ( ) TV, ( ), 20003, 2000,, 3,000, 2000 10 1,518 (24 ) 2,500W 1 ( )2000 2,500W 1,500 2001216 ( ) 3,500W 3,000 < III-1> : 94 99 (%) 30 20 10 0-10 -20 1994 1995 1996 1997 1998 1999 :, 2000 2000 19

90 9499 96 : 90 2000 ( ), ( ), ( ) 3 ( ), ( ) 20008 40% 2000 22 201% TV 200117 TV 2000 111 ( ) ( ) ( ) TV 2000 2% 20

2000 21, 25% ( ), (,, ) 20% 65%,, 5% ( ) 50%, 20% TV 5 6 150

2000, 2: 2000 2,,,, 200046, 20006 9TV TV 20, 22

, 50%, 90 2,500W 1,200 500 TV ( ) 200069 ( ), TCL, ( ) 9 TV ( ), TCL, ( ), ( ), ( ), ( ), ( ), ( ), ( ) 9 70% 1),, 2) 21 1,050 29 TV 4,300 29 TV 2,590 29 TV 2,290 3) 15-20% 4) - ( ) - ( ) - ( ) 9 - ( ), ( ) -, 200012, ( )TV2,280, TV3,988 2000 23

( ) / 2000 TV 35%,, TV, 50% 600-1,000 400-1,500,, / 3, 1) TV 2) 3) 4) 24

1), 2), 3), 2000 ( ), 1999,,,, TV,, 58 9,200,, 4),,, PC, 3: 2000 25

26,, OEM OEM / ( ), IBM, HP /,,

4 ( ), TCL, ( ), ( ), ( ),,, 99 1,000 85 678% 1 5 ( ), 2000 28000 99 100% 56 10, 38,000 30%, 40% EU 10%, 30%, 28%,, 3 1/3, 20003 LA,, TV TCL,, 2000 27

2000 600 TV 30, VCD, DVD 15,,,,, 20001-10 99 146% 426 LG TCL, 2000 90 24 20 55 97, 98 20% 50 < III-2> ( ) (%) 60 30 25 40 30 20 10 20 15 10 5 0 1990 1996 1997 1998 1999 2000 : 0 28

, TV,, TV, TV,,,, OEM 99 477%, 471%, 509% 98, 99 CFC,,,,, < III-3 > 99 : TV : EU 99 189 1,000 35, 1 9 3385%, 70%,,, 2000 29

30 20 10 0 < III- 4> 99 (, %) (, %) 40 35 9899 0 :, 20003 30 25 20 15 10 5 <III-2> ( ) (%) 146 245 59 43 32 51 27 108 165 233 158 260 127 1292 113 622 10 25 :, 20003 : 768% < III-5> :, 20003 30

5 9,,,,, TV,, 2000 3 1,900 2000550 200010 468 631%834 1830 (), 156km 32116km 2,126() 1000 2000 31

TV TV ( ) 9815 7900, 101,934 98% 480 TV ( ), ( ) 2, 32

( ), ( ), ( ) ( ) ( ) TV ( ), TV, 29 ( ) () 1000 2 500-600 < III-6> TV (%) 60 50 40 30 20 10 0 TCL :, 2001117 TV ( ), ( ) 80% ( ) ( ), 2000 33

IV 1 1) 80-90, 2) 90, 3) 2000 3 80-90, 90 95TV 116, 4 1/4 26, 99, 99 34

90 <IV-1> 90 ( :, ) TV 1995 116 33,540 333 16,464 na na 1997 43 17,094 158 3,972 581 37,335 1998 31 13,175 145 3,243 596 46,527 1999 26 14,378 122 4,217 949 89,183 :, 90 94,, 94 20 90, 6,760 98 24%,,, 1/3 2000 35

2000 2000 ( 1),,, GE GE,, GE1999 9 5 ( ) GE200020, 60 GE,,,, OEM 4, DVD, DVD 50% 36

, DVD 300 200 150,,,,,, 93, 60, 50300 700 2 92, WTO 20, 1,000 1 94,,,,,,, 2000 37

,, ( ) 12,,,, 9 8, 30 21 1997, 19, 3, 3, 5 2/3 4,000, WindowsOffice, 28 49 7 10 R&D, 18 13 6 100 2, 38

10,,, ( 2000113) - ( ) IBM ( ) ( ) 3 PC,,,,,,, 2000 39

2,, 2000 10 3 (LG 2, 5, 9) 2000835 106,, 281% 3 129% 2,, ( ),, ( ), ( ) LG98 100 LG,, PC TV, 40, TV 90%,, 50%, 20% DVD,, 10

2000 41 V 1 2 ( ),, 5-6, 5-10

5 TV,, PC TV 29,,,,,, 2,000() 42

,,,,,,,,,,,,,,, 2000 43

44

< 1> 90 1990: - 89,, TV - - UL,, 1991: -, ( ), ( ), ( ) - 23-70 1992: - 10, 4 ( ) ISO 9001, -,,, 9558% 91 87% 1993: - 88, 75% 10 20-2 10% - ( ), ( ), ( ) - 1994: - 20%, 11, 12 ( ) 20 -,, ( ), 5 kg 10 1995: - 3,, -,, 2000 45

- 11,,,,,,, 39 ()58 1996: - ( ) TV 1 TV -, -,,, 9561 46 -, M&A, ( )M&A ( ) ( ), ( ) ( ), ( ) -, -,, 1997: M&A - 10 ( ) 4, 1 6 2TV, ( ), ( ),, TV ( ), ( ) - 2 5,000, ( ), ( ),,, - VCD 1 380,, DVD 1998: - - ( ), ( ), ( )70%, TV ( ), ( ), TCL50%, 6 70%, 6 80% ( ) 100-2 1999: -, -, ( ) 20, ( )GE 125 - DVD VCD TV 2000: - - - 46

< 2> 2000, 90 ( ), ( ) 10% 2000 65% 30% 9947% 5 5%, / ( ), ( ) 2000TV, 200010 12, TV 2000 47

10 2000 2001 2000 300 30% 51%, 50 300 12% 50% () 48

< 3> 1) TV - : 90TV TV - TV 1-3 ( ), ( ), TCL - TCL 97, - OEM - 2) - : 90-1 - ( ), ( ) 2000 - TV ( ) 20011 9, TCL 99-2000 3) - :,, 90% 2000 1500, 6000, 500,, -,,, 2000,,,, -, 1 4) - : - TCL, IT,, 4 98 PC,, - 98PC TCL 99 10 15 PC 2, PC 5 - ( ) IC, - TV ( ) TV 10% 80% - ( )PC, 99162% 2000 44% - TCL, ( ), ( ), ( ),, 2000 49

< >,, LG, 1999 331,, 1993,,, 1993, - LG,, 2000,, 1996,,,, LG, 1999,, << >>,, << >>,, << >>, 2000 (http://wwwdrcnetcomcn) http://wwwsinokocom/ 50