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엔터프라이즈모빌리티제 2 막의시작 권용현위원 / Enterprise Mobility SAP Korea

Source: IDG Research poll 2012 and White Paper, Mobile in the Enterprise: The Gap between Expectations and Expertise (http://www.sap.com/mobilecio) 기업이직면하고있는모빌리티이슈사항들전략수립측면 기업고객들이생각하는모빌리티과제 모바일앱및플랫폼마켓에대한이해와평가 더좋은모바일네트웍연결및데이터통신관리방법에대한이해 15% 11% 23% 불안정한플랫폼관리 6% 46% 직원들이모바일을더욱잘활용하기위한모빌리티전략 디바이스환경이해및평가 Source: Enterprise Mobility Exchange and Yankee Group 2012 (http://maps.yankeegroup.com/ygapp/content/08ce8e7f1f1a4d1587b d11015137e061/54/dailyinsight/0) 2012 SAP AG. All rights reserved. 5

SAP 엔터프라이즈모빌리티솔루션개요비즈니스프로세스, 모바일개발플랫폼, 모바일기기관리, 모바일컨텐츠제공 모바일솔루션중요요소 SAP Apps Syclo Apps SAP Partner Apps 모바일앱스 (SAP Store) 제조사와의제휴관계 급변하는모바일기기지원 일원화된통합솔루션 모바일기기관리 / 보안인프라 (AFARIA) 모바일서비스개발 / 운영플랫폼 (SMP) Multi 모바일 OS 를지원하는유연한개발 Platform One source, Multi Device Web 방식 Native Application 방식 Hybrid 방식 기업모바일보안강화솔루션 Apple, Samsung, Motorola, MS, Google 등제조사와의기술제휴 SAP Mobile Platform 2012 SAP AG. All rights reserved. 11

SAP Mobile Platform 을통한빠르고쉬운개발및안전한사용 Heterogeneous Data Sources Market-Leading Front-End SDKs Eclipse Heterogeneous Mobile Devices Applications Databases J2EE Connector Architecture Web Services Files Software Applications SAP Mobile Platform (SMP) Android ios Blackberry Tablet PC Windows Mobile Management Console AFARIA 2012 SAP AG. All rights reserved. 13

SAP Mobile Platform 개발절차 : Consume From Devices 다양한기기들은안전하고신뢰성있는통신을사용하여 Connect various device types using the SAP Unwired Platform secure, efficient, SMP 서버와 reliable 연결, transport SMP 서버를통해효율적으로백엔드데이터를사용 2012 SAP AG. All rights reserved. 16

SMP 개발지원모바일애플리케이션유형 동기화애플리케이션특징 특징 데이터동기화지원 온라인 / 오프라인지원 로컬데이터스토리지사용 네이티브애플리케이션 복잡한애플리케이션 예제 CRM 영업관리 / 소매점관리 현장서비스관리 자산관리 ( 작업주문, 설비관리 ) 온라인애플리케이션특징 특징 온라인액세스지원 네이티브애플리케이션 쉽고간단한사용 백엔드와의직접적인요청 / 응답유형 예제 휴가신청및승인 구매요청및승인 비용청구및승인 직원조회 재고조회 특징 하이브리드웹컨테이너애플리케이션 빠른생성및배치 온라인지원 네이티브코딩불필요 멀티 OS 지원 보안기능내장 커스터마이징지원 (HTML5/JS) 낮은데이터볼륨 간단한사용자경험 ( 통보, 조회, 승인등.) 2012 SAP AG. All rights reserved. 18

SMP 개발지원모바일애플리케이션유형모바일분석 UI 컴포넌트 (Mobile Analytics Kit) 데이터시각화 다양한차트유형, 테이블컨트롤 Drill down, semantic zooming What-If analysis Meta-data driven 커스터마이징지원 Chart-level API Dashboard-level API 2012 SAP AG. All rights reserved. 19

SMP 를통한 TCO 절감효과 20% 80% Application Development Infrastructure Platform Services Windows Mobile BlackBerry iphone ipad Android Connection management Data security (on device and OTA) Version control online/offline use Mobile client databases for offline use Data synchronization Back-end integration SSO Device detection and management Logging & reporting Rollout & On-Boarding 2012 SAP AG. All rights reserved. 20

SMP 의 TCO 측면의경쟁력 Costs 중요한의사결정포인트 Point Mobility Solutions MEAP with little SAP integration SAP Mobile Platform 모바일개발자는전체시간중실제개발에약 20% 를사용한다 나머지 80% 의시간은여러종류의스마트기기와네트워크전반에걸쳐그애플리케이션을적용시키는데사용한다. Source: Jupiter Research < 5 < 10 < 20 < 40 2012 SAP AG. All rights reserved. 21

SAP Mobile Platform 주요장점 1 SAP 의강력한모바일기기관리솔루션 (AFARIA) 과통합 2 강력한온라인 / 오프라인업무처리지원 ( 원격데이터동기화엔진내장 ) 3 다양한백엔드연결지원, 특히 SAP ERP 연결이쉽고강력함 4 네이티브앱및하이브리드웹개발동시지원 5 6 SAP ERP 를위한다양한모바일앱을보유 ( 기업용 SAP Store 운영 ) (SAP 모바일앱스, Syclo 모바일앱스, SAP 파트너모바일앱스 ) 2012 년가트너평가 1 위솔루션 2012 SAP AG. All rights reserved. 22

AFARIA 를통한기기관리및보안인프라구축 Windows 32 iphone ipad Android BB Symbian Palm Windows Mobile Planned WP8 WebOS 모바일애플리케이션배포 / 관리 원격디바이스설정및기능제어 분실 / 도난에대한디바이스보안 관리프로세스자동화 H/W, S/W, 통신비통계및모니터링 Web Service APIs ( 출입시스템등기존시스템연계 ) Self Service Portal 전세계기업용모바일기기관리소프트웨어시장에서 10 년연속 1 위, 2011 모바일기기관리시장 1 위, 2010 역동적인모바일시장에서 #1 시장영향력을바탕으로 OS 및모바일기기제조사와지속적제휴관계유지및확대 2012 SAP AG. All rights reserved. 24

AFARIA 주요기능애플리케이션관리 기업애플리케이션배포 기업용 Private 앱스토어 (Android, ios) 애플리케이션배포 (Windows, Windows Mobile, BlackBerry) 온보딩 (On-Boarding) 지원 3 rd party 및 SMP 애플리케이션컨피규레이션지원 Afaria 와연계된 SAP 모바일애플리케이션들 2012 SAP AG. All rights reserved. 25

AFARIA 주요기능통신비용관리 사용량데이터 통화, WiFi, SMS, MMS, 데이터사용량수집 데이터는 Afaria 데이터베이스에저장되고웹서비스 API를통해서사용가능 설정기반데이터수집 국제로밍상태 즉시 Afaria 서버로보고 사용자에게알림창표시 지원되는모바일기기 OS Android, BlackBerry, ios 리포팅및분석지원 2012 SAP AG. All rights reserved. 27

AFARIA 주요장점 1 부서및사용자별그룹정책관리지원 2 3 4 5 6 강력한네트워크보안지원 (DMZ 구간에 Relay 서버를구성하여외부접근에대한보안강화를지원 ) 쉽고간단한관리콘솔 UI 제공 ( 다양한웹브라우져지원으로모바일기기를통한터치방식의관리가능 ) 서버확장성및이중화지원 (Master/Slave 형태로서버구성, 서버증설시 Slave 만추가확장가능 ) 기기제조사와의협력을통한제조사특화기능관리 (ex. AFARIA Advanced Enterprise Security for Samsung) 글로벌시장점유율 10 년연속 1 위 (by IDC) 2012 SAP AG. All rights reserved. 30

엔터프라이즈모빌리티시장분석 Enterprise Mobility Market $ Billion Shift Mobile towards Enterprise Packaged Apps Apps Market $ Billion 20.1 B2C Apps B2E, B2B Apps Platform Security & Messaging 10.5 0.7 5.0 1.1 7.7 2.7 0.9 1.5 0.3 0.4 2010 2015 *May 2011, IDC 2012 SAP AG. All rights reserved. 32

기업용모바일앱스비즈니스활성화를위한 SAP Store 전략 고객의비즈니스요구사항을만족시키기위한 SAP 중심의모바일에코시스템을구축 SAP Store 를통해 SAP 애플리케이션을위한 SAP 모바일앱을더많이제공 모바일앱을개발하기위한신뢰할수있는파트너활성화 SAP Store 등록과정 기업시장을위한 SAP Store Develop Certification SMP 기반의 App 개발. 다운로드가능한평가판제공 icc@sap.com Sign Sell SAP Store Agreement S/W revenue = Partner(85%) : SAP(15%) 2012 SAP AG. All rights reserved. 33

SAP Store 를통한모바일앱스비즈니스모델 모바일앱스비즈니스모델 SAP 고객 전세계 120 개국에서약 20 만의기업이 SAP 사용 (Fortune 500 대기업의 80%) SAP Store 글로벌대상유일한기업용앱스토어 개발자 : 모바일앱스제공 재고관리앱영업관리앱 + ( 수익의 85%) SAP : 앱스토어등록및영업지원 ( 수익의 15%) SAP Store 를통한모바일앱스판매절차 계약완료및구현 파트너및 SAP 영업담당자에게잠재고객연결 SAP Store 를통한고객직접체험및영업 다양한 SAP 채널을통해마케팅경로제공 2012 SAP AG. All rights reserved. 34

SAP Store 의로드맵 모든모바일애플리케이션의 80 % 는파트너로부터개발 Dozens of Apps (SAP Apps : ~40% 비율 ) Hundreds of Apps (SAP Apps ~30% 비율 ) Thousands of Apps (SAP Apps ~20% 비율 ) People Productivity Industry Enhanced Analytics & Dashboards Process Analytics Consumer Line of Business People Productivity Process Analytics Consumer Industries UX improvements Lines of Business Solution Today Planned Innovations Future Direction 2012 SAP AG. All rights reserved. 36

SAP 모바일앱스유형 SAP Mobile Industry/Process Apps SAP CRM Sales Mobile App Banking Executive dashboard Retail banking Healthcare Vital signs capturing Computerized physician order entry Insurance Insurance agent Manufacturing and Consumer Plant manager cockpit Warehouse management Oil and Gas Equipment fact sheet SAP EAM Work Order (execution add-on) Retail In-store merchandise and inventory management On-shelf availability Telecommunications Customer analysis and retention for telcos Convergent charging Utilities Platform for utilities SAP EAM Work Order for utilities SAP Retail Execution Mobile App 2012 SAP AG. All rights reserved. 37

SAP 모바일앱스유형 SAP Mobile Productivity Apps Human Capital Management SAP Employee Lookup SAP Interview Assistant SAP Manager Insight SAP HR Approvals SAP Leave Request SAP Timesheet SCM and Manufacturing SAP Cart Approval SAP ERP Quality Issue SAP Employees SAP Now SAP Box SAP ValueVu SAP Streamwork CRM@SAP Finance and Risk SAP Access Approver SAP Payment Approvals SAP Travel Expense Approval SAP Travel Receipt Capture Sales and Service SAP CRM Sales SAP Customer Briefing SAP Customers and Contacts SAP Customer Financial Factsheet SAP ERP Order Status SAP Material Availability SAP Sales OnDemand SAP Sales Order Notification Sybase Mobile Sales and Workflow 2012 SAP AG. All rights reserved. 38

Syclo 소개모바일자산관리및현장서비스앱의리더 39개국가에서 600개이상의고객보유 모바일 EAM 과현장서비스를위한최고평가솔루션 다양한산업군에대한많은경험에바탕을둔비즈니스프로세스보유 다양한 ERP 시스템, 네트워크, 디바이스지원 (SAP, Maximo 에최적화 ) 쉬운컨피규레이션및배포방식 SAP Mobile Platform 지원 * Syclo 상세내용 제목 : Anytime Anywhere, Syclo 기반의설비관리최적화 (Track 4. Mobility & Cloud) 2012 SAP AG. All rights reserved. 42

SAP Mobile Platform 기반의 SAP 모바일앱스 SAP Apps Partner Apps Custom Apps MBO Web Service SAP Mobile Platform BAPI Wrapper OData OData SAP NetWeaver Gateway Backend Systems (SAP and Non SAP) Afaria 모바일앱개발및구동을위한강력한플랫폼 커스터마이징가능한패키지모바일앱 2012 SAP AG. All rights reserved. 43

국내개발자 10 만명양성프로젝트취지및목적 대한민국플랫폼개발 10 만인재육성 10 만인재육성방법성공신화창출 앱판매채널지원 전세계고객사를확보한 SAP 스토어를통해기업용모바일앱판매및수익창출 개발자는앱수익의 85%, SAP 는 15% 획득 교육지원 정부, 국내주요 IT 서비스기업, 중소솔루션기업, 대학과협업하여소프트웨어무료배포혹은호스팅 SAP 가대한민국 플랫폼및개발인재를육성하여, 이들과함께 세계무대에서 성공신화창출 2012 SAP AG. All rights reserved. 44

모바일개발자지원을위한 SAP 개발자센터운영 http://www.sapdevcenter.com Learn & Try the SAP Mobile Platform Simple 학습및트라이얼에대한장벽제거 Guided 단계별리소스 Hands-on 트라이얼개발환경에액세스 (30 일무료 ) Community 개발자간애플리케이션공유 Supportive 전문가토론 2012 SAP AG. All rights reserved. 46

모빌리티도입 SAP 모바일서비스포트폴리오 Mobility Design Center (MDC) 모바일앱을라이브했지만어떻게확장해나갈것이가? 모바일솔루션혁신을어떻게가속화할수있는가? 맞춤형개발앱설계및구축 맞춤형개발앱지원 Mobility Innovation Program (MIP) 모빌리티가우리비즈니스에어떻게영향을줄수있는가? 가장필요한모바일업무는어떤것인가? 비젼실행을위한계획은무엇인가? 기존기술및개발환경을을어떻게갱신할것인가? 평가서비스 인프라구축을어떻게가속화할수있는가? 모바일개발 / 운영인프라설계및셋업 모바일기기및앱관리인프라설계및셋업 패키지모바일앱적용 모빌리티를위한 SAP 컨설팅및운영서비스 Go-Live 후속지원 엔터프라이즈모빌리티디스커버리워크샵 엔터프라이즈모빌리티계획수립서비스 Rapid Deployment Solutions (RDS) 전략수립 플랫폼도입 시간 모바일비즈니스솔루션구축 2012 SAP AG. All rights reserved. 50 50 Go-live/ 운영

SAP 모바일솔루션의빠른구현을위한 SAP Rapid Deployment Solutions 모든요구사항을하나의패키지로제공 SAP 소프트웨어 SAP Mobile Platform, Afaria, SAP NetWeaver Gateway 와사전패키지된 SAP 모바일앱스 고정가격서비스모바일프로젝트에맞춘고정시간, 범위, 가격 보장된고객가치 빠른가치실현시간 < 3 개월 낮은구현비용 40% 이상낮은구현비용 빠른 ROI < 6 개월 고정범위, 고정가격구현불확실성제거 컨피규레이션컨텐츠 매뉴얼업무를최소화시키기위한 SAP 베스트프랙티스, 템플릿, 툴, 사전준비된컨피규레이션데이터사용 사용컨텐츠최종사용자의빠른사용을위한가이드, 교육자료제공 보장된파트너가치 서비스매출의 100% 유지 사전준비한컨피규레이션및컨텐츠배포 2012 SAP AG. All rights reserved. 52

SAP Mobile Solution 구현을위한준비된 RDS 서비스 Real-time, Un-tethered Decisions SAP 패키지모바일앱스및인프라구축을위한 RDS 서비스 SAP Mobile Platform Mobile 구축을위한 RDS 서비스 MEAP RDS Packaged Applications RDS Security and Governance, MDM RDS Fast, Actionable Data (SAP HANA, Business Objects) SAP AFARIA 구축을위한 RDS 서비스 Apps and Backend (Core) 2012 SAP AG. All rights reserved. 53

기업이직면하고있는모빌리티이슈사항들을돕기위한 SAP 포트폴리오성공적인엔터프라이즈모빌리티를위한 SAP 엔드투엔드모바일솔루션 SAP 서비스 호스팅 / 클라우드서비스 전략서비스 (MIP) 맞춤형앱개발서비스 (MDC) SAP, 파트너, 맞춤형앱스 네이티브앱하이브리드컨테이너앱 HTML5 앱 SMS 앱 SAP Mobile Platform HTML5 SAP 앱개발도구 Native-iOS Native- Android 프리젠테이션프레임워크 Native-Win. Mobile 애플리케이션서비스 Hybrid 모바일커머스모바일지불워크플로우컨텐츠관리분석 써드파티개발도구 SAP Store SAP Afaria 앱카탈로그앱관리 빠른구측서비스 (RDS) 계정관리 인증 odata 프록시 파운데이션서비스 라이프사이클관리 데이터동기화및캐싱 디바이스관리 SAP NetWeaver Gateway SAP Business Suite Sybase 365 Messaging Services Databases Third Party Apps 2012 SAP AG. All rights reserved. 57

감사합니다. 권용현위원 SAP Korea / Enterprise Mobility yong.hyun.kwon@sap.com

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