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1 리테일산업을위한 SAP Innovation Roadmap 2012 최한건이사 SAP Korea

2 and Agenda Run Better Drivers Transformation Solutions Innovations Proof Points Strategy Take away

The best are leading the way Run Better KPIs Examples Coop Index Living Mall 41%

5 Run Better KPIs Value potential Examples Coop Index Living Mall Chico s Basel 에위치한 Coop 그룹은스위스의온라인식품시장의리더가되기위해서 coop@home 을개설했습니다. coop@home 은인터넷과모바일기기 ( 아이폰등 ) 으로접속할수있는온라인슈퍼마켓입니다. 41% 고객평균구매가치의증가 22% coop@home 의매출증가 미래온라인숍을위한 IT 백본구성 기존 IT 시스템통합 기존 IT 랜드스케이프와의 SAP CRM 의완벽한조화 수작업과불필요한단계가제거된주문관리프로세스 2012 SAP AG. All rights reserved. 5

6 Run Better KPIs Value potential Examples Coop Index Living Mall Chico s Index Living Mall 은태국에위치한대형스페셜매장으로, 주요품목은고품질의가구와생활용품입니다. 경쟁적인리테일산업에서경쟁우위를선점하기위해서월등한고객서비스를현실화해야하는필요성을느끼고있었습니다. -19% 재고회전율개선 -70% 주문에서납품까지의리드타임감소 공급망전체에대해완벽한재고의실시간가시성확보 프로모션캠페인의실시간가격변경을통해고객수요대응 실시간재고가용성점검을통해주문실행개선 창고효율성개선 미래온라인숍을위한 IT 백본구성 2012 SAP AG. All rights reserved. 6

7 Run Better KPIs Value potential Examples Coop Index Living Mall Chico s Chico s 는미국에서 1,225 개의부티크와아웃렛을운영하고있는회사입니다. 각브랜드별로다이렉트소비자채널을운영중입니다. 다중의레거시시스템이회사의통합된고성장전략을적절하게지원하지못했기때문에 Chico s 는 SAP 를도입하기로결정했으며, SAP 를이용해서비즈니스프로세스를표준화하고, 효율성을높이고, 점포의성장을담보할수있었습니다. 80% 재고정확도증가 -50% 재무마감시간감소 운영의사결정지원을통해업무가시성증대 영업과머천다이징을지원하기위한비즈니스인텔리전스확보 데이터의싱글버젼제공으로보고서의가치증가 2012 SAP AG. All rights reserved. 7

리테일산업의혁신드라이버고객수요창출과격렬해진경쟁 Drivers Real Real Time

전사차원의의사결정개선및생산성향상 모든접점에서고객기대보다더우수한서비스제공 고객 /

새로운통합된비즈니스모델 ( 지역, 유통채널 ) 로컬어쏘트먼트의글로벌적용 새로운소싱과배분전략

8 리테일산업의혁신드라이버고객수요창출과격렬해진경쟁 Drivers Real Real Time 항상연결된소비자 모든거래에대한실시간투명성 원투원마케팅과고객연결 Mobile imperative 전사차원의의사결정개선및생산성향상 모든접점에서고객기대보다더우수한서비스제공 고객 / 직원의상호접촉증대및고객충성도증가 Globalization and consolidation 새로운통합된비즈니스모델 ( 지역, 유통채널 ) 로컬어쏘트먼트의글로벌적용 새로운소싱과배분전략 Price and margin pressures Customer personalization 경쟁과단절된채널운영으로수익의감소마진을깍아먹는것으로프로모션을인식최적화된로컬혹은개인화된가격전략필요고객충성도를높이기위한타켓화된원투원오퍼제품연관성기반의최적화된쇼핑리스트제안고객참여에의한상품구색개선 2012 SAP AG. All rights reserved. 8

9 SAP 없는세상비즈니스도전 Transformation Without SAP With SAP SAP s Value Supplier Merchandising and Marketing Merchandising 계획과머천다이징프로세스의단절로고객니즈에효율적으로반응할수없음. Marketing 적시에적절한프로모션을고객에게제공하는데어려움이있음. Store and Channels Supply Chain Distribution Center Stores Customer Supply chain 고객수요를대응하기위한재고를확보하기위해노력 IT Contract Manufacturer Finance HR Store and channel operations 매장에필요한서비스제공불가 ( 재고, 고객, 프로모션정보의제한적인접근 ) IT 여러비즈니스부서에대한지원에제약 ( 수익적성장을담보할수있는정보의적시제공 ) 2012 SAP AG. All rights reserved. 9

10 SAP 와함께하는세상단일화 / 단순화된비즈니스프로세스 Transformation Without SAP With SAP SAP s Value Supplier Merchandising 실시간고객통찰력을기반으로최적의어쏘트먼트를제공 Marketing 모든고객접점에서실시간경험을통해고객충성도와마진증대 Merchandising and Marketing Store and Channels IT Contract Manufacturer Finance Supply Chain HR Distribution Center Stores Customer Supply chain 실시간가시성과통합된계획 / 실행으로재고수준최적화 Store and channel operations 고객의니즈에대응되는효율적인서비스제공으로마진과고객만족도증가 IT 단일화 / 단순화된프로세스로데이터표준화 ( 최적의의사결정을내리기위한적절한정보의적시제공 ) 2012 SAP AG. All rights reserved. 10

새로운판매경험을통해신규고객창출및기존고객보유 SAP unique capability

11 경계없는리테일채널, 비즈니스모델, 고객에대한단일화 / 단순화된비즈니스프로세스를통해리테일러의비즈니스변혁을지원합니다. Transformation Without SAP With SAP SAP s Value 타켓화된구색을통해마진개선 제품가용성과서비스수준개선 새로운판매경험을통해신규고객창출및기존고객보유 SAP unique capability 360 도고객통찰력을기반으로타켓화된상품구색, 가격, 프로모션전략을실행함으로마진개선 SAP unique capability 계획과실행전반에걸친실시간가시성으로제품가용성과고객서비스개선 SAP unique capability 고객충성도를확보하고새로운영업기회를극대화하기위해모든고객접점에걸쳐서실시간고객경험강화 2012 SAP AG. All rights reserved. 11

리테일산업을위한 SAP 솔루션 Solutions plan and market better supply and distribute better sell and service better corporate operations strategic technology Shopper insight Merchandise and assortment Product,

12 리테일산업을위한 SAP 솔루션 Solutions plan and market better supply and distribute better sell and service better corporate operations strategic technology Shopper insight Merchandise and assortment Product, store, and customer lifecycle Lifecycle pricing Marketing and promotions Loyalty management Integrated demand and replenishment planning Sourcing and buying Integrated product development Private label production Logistics and fulfillment management Supply chain performance mgmt Finance Real estate and asset mgmt. Human capital Risk and compliance Sustainable operations Business intelligence IT operational and service excellence Enterprise information management Enterprise data warehousing Business integration User productivity Store and point of sale E-commerce M-commerce Social media Customer service contact center Multichannel order management Customer service management 2012 SAP AG. All rights reserved. 12

13 리테일산업을위한 SAP 솔루션 : customer insight plan and market better Solutions plan and market better supply and distribute better sell and service better corporate operations strategic technology 2012 SAP AG. All rights reserved. 13

14 Solutions 리테일산업을위한 SAP 솔루션 : customer-driven supply network supply and distribute better plan and market better supply and distribute better sell and service better corporate operations strategic technology 2012 SAP AG. All rights reserved. 14

15 리테일산업을위한 SAP 솔루션 : customer interaction sell and service better Solutions plan and market better supply and distribute better sell and service better corporate operations strategic technology 2012 SAP AG. All rights reserved. 15

16 리테일산업을위한 SAP 솔루션 : corporate operations Solutions plan and market better supply and distribute better sell and service better corporate operations strategic technology 2012 SAP AG. All rights reserved. 16

17 리테일산업을위한 SAP 솔루션 : strategic technology Solutions plan and market better supply and distribute better sell and service better corporate operations strategic technology 2012 SAP AG. All rights reserved. 17

리테일솔루션에대한지속적인투자 Innovations Solutions SAP s vision 은채널, 비즈니스모델, 고객을망라하는실시간, 단순화, 일원화된프로세스를제공하는것이다.

demand Mobile Infrastructure Delivery Market Sentiment Analysis* Rapid-deployment solutions In-Store Merchandising and Inventory Customer

Forecasting & Replenishment Promotion + Integration Sourcing (OP and OD) Warehouse Management Web Channel Mobile Marketing Future In-Memory Retail

19 리테일솔루션에대한지속적인투자 Innovations Solutions SAP s vision 은채널, 비즈니스모델, 고객을망라하는실시간, 단순화, 일원화된프로세스를제공하는것이다. Technology Future Recent Technology Sales/POS Analytics In-memory computing Mobility Promotion Management Business analytics Loyalty Management On demand Mobile Infrastructure Delivery Market Sentiment Analysis* Rapid-deployment solutions In-Store Merchandising and Inventory Customer co-innovation Management Ecosystem Loss Prevention Future Planned In-Memory Consumer Activity Repository & Analytics In-Memory Retail Planning Forecasting & Replenishment Promotion + Integration Sourcing (OP and OD) Warehouse Management Web Channel Mobile Marketing Future In-Memory Retail Predictive Applications Retail Analytics Integration of Channels and Harmonized User Experience Mobile Retailing Supply Chain Execution Hub 슬라이드에는일부의정보만표현되어있습니다. 보다자세한사항은별도로문의해주시기바랍니다 SAP AG. All rights reserved. 19

21 Merchandising Marketing Supply Chain... Run Better Drivers Transformation Solutions Innovations Proof Points Strategy Take Away 장벽없는리테일미래의혁신을주도하는주요추세 Innovations Today 2015 Solutions Technology Future 재정의된고객응대 Store Web Mobile Social Media Customer 새로운수준의실시간고객데이터 Merchandising Store Marketing B2COrders Supply Chain Goods Issue Customer Data 글로벌, 수직계열화된공급망 Customer 2012 SAP AG. All rights reserved. 21

Manufacturers Sports Marketers/ Retailers

23 패션고객사례 - SAP 를통해얻어낸효익 Proof Points Comparable Store Growth 150% Improvement -13% +6% 47% Improvement -16% -9% 7% Improvement +9.0% +9.7% 10x Improvement -1.0% +9.3% Sales per Square Foot 5% Improvement $680 $712 8% Improvement $411 $444 15% Improvement $761 $863 34% Improvement $633 $845 GMROI 18% Improvement 10% Decline 53% Improvement 14% Decline $5.71 $6.75 $2.14 $1.93 $2.33 $3.58 $3.00 $2.59 COGS % 6.1% Improvement 0.2% Improvement 1.8% Improvement 4% Improvement 46.4% 43.5% 68.0% 67.8% 55.9% 54.9% +64.1% +66.8% Operating Income 10x Improvement 0.8% 9.3% 60% Improvement -5.8% -2.3% 21x Improvement +0.7% +15.6% 40% Improvement +10.2% +14.2% 2012 SAP AG. All rights reserved. 23

24 패션고객사례 - SAP 를통해얻어낸효익 Proof Points Company Revenue Growth (since go-live) Gross Margin Point Release (since go-live) Operating Margin Point Increase (since go-live)) % Increase + 7.7% points +1.7% points % Increase + 3.9% points + 1.9% points +17% Increase +3.1% points +3.1% points 2012 SAP AG. All rights reserved. 24

25 패션고객사례 - SAP 를통해얻어낸효익 Proof Points Company Revenue Growth (since go-live) Gross Margin Growth (since go-live) Operating Margin Growth (since go-live)) 41% Growth 23% Improvement 30% Improvement 758% Growth 32% Improvement 405% Improvement 17% Growth 5% Improvement 14.9% Improvement 57% Growth 10% Improvement 52% Improvement 2012 SAP AG. All rights reserved. 25

and Market better: 360 도고객통찰력을통해특화된상품구색, 가격,

better: 고객충성도와신규매출을극대화하기위한고객별선호에따른대고객활동 Supply better:

필요한적절한정보를제공해서종업원임파워먼트와비즈니스프로세스단순화 IT 가치온프레미스와온디맨드,

를통한빠른 ROI 실현 비즈니스를위한보안 / 신뢰성있는운영 SAP innovation

26 Strategy 리테일산업의 Run Better를지원하는 SAP 솔루션 비즈니스가치수직적수평적산업특화솔루션을통해다중산업밸류체인의 End to end 프로세스지원 Plan and Market better: 360 도고객통찰력을통해특화된상품구색, 가격, 프로모션전략을계획하고실행 Target better: 모든접점에걸쳐서실시간고객경험을확장 Sell better: 고객충성도와신규매출을극대화하기위한고객별선호에따른대고객활동 Supply better: 계획과실행의실시간가시성확보를통해제품가용성증대와고객서비스개선 Operate better: 필요한적절한정보를제공해서종업원임파워먼트와비즈니스프로세스단순화 IT 가치온프레미스와온디맨드, 온디바이스를포괄하는단일 IT 플랫폼의유연성, 보안성, 확장성제공 구현단계에서쉽게사용 RDS 를통한빠른 ROI 실현 비즈니스를위한보안 / 신뢰성있는운영 SAP innovation 이비즈니스변혁을가능하게합니다. In-Memory Computing Mobility On-Demand Business Analytics 2012 SAP AG. All rights reserved. 26

Take Away Take Away 1 실시간단일화 / 단순화된비즈니스프로세스에기반한비즈니스변혁지원 2

28 2012 SAP AG. All rights reserved No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. Microsoft, Windows, Excel, Outlook, and PowerPoint are registered trademarks of Microsoft Corporation. IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, System z, System z10, System z9, z10, z9, iseries, pseries, xseries, zseries, eserver, z/vm, z/os, i5/os, S/390, OS/390, OS/400, AS/400, S/390 Parallel Enterprise Server, PowerVM, Power Architecture, POWER6+, POWER6, POWER5+, POWER5, POWER, OpenPower, PowerPC, BatchPipes, BladeCenter, System Storage, GPFS, HACMP, RETAIN, DB2 Connect, RACF, Redbooks, OS/2, Parallel Sysplex, MVS/ESA, AIX, Intelligent Miner, WebSphere, Netfinity, Tivoli and Informix are trademarks or registered trademarks of IBM Corporation. Linux is the registered trademark of Linus Torvalds in the U.S. and other countries. Adobe, the Adobe logo, Acrobat, PostScript, and Reader are either trademarks or registered trademarks of Adobe Systems Incorporated in the United States and/or other countries. Oracle is a registered trademark of Oracle Corporation. UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group. Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin are trademarks or registered trademarks of Citrix Systems, Inc. HTML, XML, XHTML and W3C are trademarks or registered trademarks of W3C, World Wide Web Consortium, Massachusetts Institute of Technology. Java is a registered trademark of Sun Microsystems, Inc. JavaScript is a registered trademark of Sun Microsystems, Inc., used under license for technology invented and implemented by Netscape. SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, Web Intelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects Software Ltd. Business Objects is an SAP company. Sybase and Adaptive Server, ianywhere, Sybase 365, SQL Anywhere, and other Sybase products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Sybase, Inc. Sybase is an SAP company. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifications may vary. The information in this document is proprietary to SAP. No part of this document may be reproduced, copied, or transmitted in any form or for any purpose without the express prior written permission of SAP AG. This document is a preliminary version and not subject to your license agreement or any other agreement with SAP. This document contains only intended strategies, developments, and functionalities of the SAP product and is not intended to be binding upon SAP to any particular course of business, product strategy, and/or development. Please note that this document is subject to change and may be changed by SAP at any time without notice. SAP assumes no responsibility for errors or omissions in this document. SAP does not warrant the accuracy or completeness of the information, text, graphics, links, or other items contained within this material. This document is provided without a warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. SAP shall have no liability for damages of any kind including without limitation direct, special, indirect, or consequential damages that may result from the use of these materials. This limitation shall not apply in cases of intent or gross negligence. The statutory liability for personal injury and defective products is not affected. SAP has no control over the information that you may access through the use of hot links contained in these materials and does not endorse your use of third-party Web pages nor provide any warranty whatsoever relating to third-party Web pages SAP AG. All rights reserved. 28

Omni Channel Commerce 동향 및 사례

Omni Channel Commerce 동향 및 사례 옴니채널실현을위한 전자상거래플랫폼 (hybris) 전략 SAP 서비스사업부김태훈이사 목 차 I. 전자상거래시장현황 상거래시장에서전자상거래시장으로의변천전자상거래시장의진화 : 옴니채널전자상거래시장의인프라구축현실 II. SAP 의협업을위한제안 SAP hybris : 플랫폼베이스의전자상거래목표시장 SAP hybris : 전자상거래협업을비즈니스모델 III. 왜 SAP