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Cloud 기반의영업력강화를위한 Omni Channel 전략

TO WIN TODAY 변화된고객의 Buying Journey 에따른영업접근방식변화 AWARENESS CUSTOMER BRAND ADVOCATE Set Criteria Assess Risk Loyal or a Detractor Commit to Change Compare Purchase BUYER S JOURNEY Target Discover Guide Win SELLING MOTION Shape Vision Differentiate & Value Close Influence Build Confidence Support 2012 SAP AG. All rights reserved. 4

FEATURED SOLUTIONS

SAP CUSTOMER ENGAGEMENT SOLUTIONS EXPERIENCE THE NEW SAP FOR SALES SOCIAL WEB MOBILE MARKETING CHANNELS EMAIL CALL CENTER POS ALIGN TRAIN INCENT IDENTIFY LEARN FORMULATE COLLABORATE CONNECT MOBILIZE SIMPLIFY REPLICATE ORCHESTRATE TARGET DISCOVER GUIDE SAP HANA WIN 가격 & 견적 재고 주문 배송 인보이스 UNIFY THE CUSTOMER VIEW 진정한고객정보확보및완벽한정보충실도유지 전사프로세스의완벽한통합 통합된 End-to-end 프로세스의자동화 개방구조의프레임웍 프로세스와확장및다양한시스템과연계를위한개방성

SELL LIKE THE BEST AND ENGAGE TO WIN WITH SAP CLOUD FOR SALES 협업 & 소셜 Feeds, Followers and @mentions 내부, 고객, 파트너 판매채널 Social Selling 고객관리및인텔리전스 신속한기업및개인정보에대한갱신 360 도고객분석 View 기회관리 & 고객인사이트 손쉬운리드, 영업기회그리고활동 추적 경쟁사에대한정보 Guided Selling 그룹웨어와통합 양방향동기화 마이크로소프트및 Lotus Notes 모바일 추가비용없이완벽한모바일 App 제공 ipad, iphone, Blackberry & Android 지원 통합 생산성 & 개인화 Flags Quick Creates Tags User-Defined Fields Shelf Workflow Real-Time 분석 대쉬보드및예측 수정변경이용이한고객리포트 Account 360 Pre-built 된 SAP ERP, SAP CRM, SAP JAM, Hybris 다른 App과의 Mash-up 2014 SAP AG. All rights reserved. 20

On-premise Solutions Cloud Solutions HARNESS HYBRID TO SELL LIKE NEVER BEFORE GET JUST WHAT YOU NEED TO FIT YOUR UNIQUE SELLING MOTION Hybris with ERP Hybris with OP CRM Hybris with with Cloud for Customer Hybris Hybris Hybris SAP Cloud for Sales Pre-Built and Maintained Integration SAP ERP SAP CRM SAP ERP Headquarters SAP ERP

AT A GLANCE OBJECTIVE 복잡한고객의구매프로세스를관리하면서신규시장침투와새로운고객에대한영업력강화. SOLUTION SAP Cloud for Sales SAP Cloud for Sales Retail Execution Hybris BENEFITS 보다효과적인영업활동관리및매장방문그리고영업기회와주문에대한정확인예측력강화. NESPRESSO MAINTAINS A DIRECT DIALOGUE WITH OUR CONSUMERS AND CLUB MEMBERS. Worldwide they interact with us through an array of consumer contact points. SAP Cloud for Sales allows us to focus on delivering the ultimate coffee experience to our consumers Jean-Marc Duvoisin CEO, Nestlé Nespresso SA

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