2016.08 + Vol.04
2016 8 4 2016 8 19 ( ) (KOCCA ) (KOCCA ) KOCCA Tel. 061 900 6577 Email. mjkim@kocca.kr www.kocca.kr
Content Convergence Content Industry Trends Market Trend Report 05 Wattpad MCN... 11 Cannes 2016 (VR) News Brief 17 (VR)... VR 20 Comcast... VR 23 IT Google Amazon 26 VR 28 Activision Blizzard 30 Augmented World Expo 2016 VR AR One Page Summary 33 34 5 (VR)
융복합 콘텐츠 Convergence Content Industry Trends Convergence Content Industry Trends Market Trend Report Wattpad MCN... Cannes 2016 (VR)
05 2016.08 vol.04 Wattpad MCN... (Wattpad) (MCN) (Wattpad Studios).. Briefing (Wattpad) 2006 4 500 30 150 50 (Wattpad Brand Stories) (Wattpad Stars)
06 Wattpad Wattpad Wattpad
07 2016.08 vol.04 2014 85% MCN 4 YouTube MCN TV 2 5 000 200
08 (Wattpad Words) TV (Wattpad Presents) TV5 40 200 (Wattpad Insights) TBS TNT (Turner) TNT 2017 HBO 90 Tales From the Crypt TBS TNT TV (Paramount Pictures) UTA(United Talent Agency) IT C (Eric Mack) SF Crowd Control 2015 11 2016 5
09 2016.08 vol.04 2014 100 300 MCN. 2015 18 500 2014 1 7 832 60 1 143 110 2015 125 130 860 14 42 2015 100 1 4000 40 2015 70 북 MCP Viewpoint 20(20th Century Fox) (Lightwave) The Revenant
10 200 임 1 함
11 2016.08 vol.04 Cannes 2016 (VR) Cannes Lions 2016 (VR). VR VR. VR Briefing Cannes Lions 2016 VR Cannes Lions 2016 6 18 24 (Virtual Reality VR) Google IT New York Times USA Today VR VR VR brandchannel
12 Beyond the Frame VR VR VR Creative Marketer of the Year VR VR VR Samsung Electronics America CMO(Chief Marketing Officer) Marc Mathieu VICE CCO(Chief Creative Officer) Eddy Moretti VR Mathieu VR 360 VR VR Within Beyond the Frame 1) VR Moretti VR USA Today Network VRtually There 1 VR USA Today Network VR VR Honda VR PC VR USA Today Network VR 6 VR cubemercial USA Today VR ( ) cubemercial ( ) USA Today VR Talk
13 2016.08 vol.04 VR The Diaplaced ( ) Tag Heuer VR ( ) New York Times (2016) Cannes Lions 2016 VR ( ) Beyond the Frame ( VICE Within) VRtually There (USA Today) Cubemercial (USA Today) The Displaced (NYT Vrse) NYT VR app (NYT) VR 1 VR PC HMD VR VR 6 VR 6 VR NYT T Brand Studio 60 Tag Heuer Hilton Hotels & Resorts GE Mini VR
14 TV cubemercial 6 2) USA Today Network Gannett (CRO) Kevin Gentzel cubemercial Cannes Lions 2016 New York Times( NYT) 2 NYT VR Vrse VR The Displaced The Displaced NYT VR VR NYT T Brand Studio NYT VR 2015 11 NYT VR 60 Tag Heuer Hilton Hotels & Resorts GE Mini VR NYT VR NYT VR VR Tag Heuer VR Crafting a Legend Ride with Tag Heuer VR Tag Heuer Carrera Viewpoint VR VR VR VR VR
15 2016.08 vol.04 VR 180 360 VR TV VR Gear VR Oculus Rift VR HMD 3) VR VR HMD VR VR VR 5 (stitching) VR Gear VR Oculus Rift VR VR VR 360 USA Today VR USA Today cubemercial VR VR 360 VR NYT NYT VR VR NYT VR VR Tag Heuer VR Tag Heuer VR VR VR VR VR VR
융복합 콘텐츠 Convergence Content Industry Trends Convergence Content Industry Trends News Brief (VR)... VR Comcast... VR IT Google Amazon VR Activision Blizzard Augmented World Expo 2016 VR AR
17 2016.08 vol.04 (VR)... VR e Commerce ebay VR. ebay VR VR Briefing ebay (VR) ebay 2016 5 17 Myer VR ebay 1 2 500 Myer VR ebay VR ios Android ebay VR Department Store ebay Google Cardboard VR Shoptical Google Cardboard Gear VR VR VR
18 ebay Sight Search (Add to Basket) (VR) VR e Commerce 3D VR (showrooming) e Commerce ebay VR ebay
19 2016.08 vol.04 VR VR VR Google Cardboard Oculus Rift VR Google Microsoft IT HW VR VR e Commerce e Commerce Amazon e Commerce ebay VR e Commerce VR VR VR VR VR e Commerce VR Reference Forbes Mashable Small Business Trends
20 Comcast... VR TV Comcast (VR). Comcast VR X1 Briefing Comcast 2016 VR 2016 6 30 Comcast NBCUniversial VR VR 85 VR Comcast Galaxy VR Gear VR VR 텐 Olympic Broadcasting Service CEO Yiannis Exarchos Comcast Comcast Ventures VR
21 2016.08 vol.04 Comcast 2016 Comcast 6 000 TV (On demand) TV BuzzFeed Snapchat VR X1 VR NBCUniversal 2016 7 10 VR Comcast Comacast X1 X1 Comcast ebay
22 X1 DVR 500GB 6 2 X1 Business Insider Comcast X1 Apple Siri Comcast 1 X1 2 Reference FierceCable The Atlantic
23 2016.08 vol.04 IT Google Amazon IT Google Amazon (VR) VR Expeditions Amazon Inspire Briefing Google 2 Expedtions Cast for Education Google Expedtions 200 VR VR Expedtions VR VR Expedtions VR (International Space Station ISS) Expedtions Android Google VR Cardboard VR Google Expedtions WNET PBS Houghton Mifflin Harcourt (American Museum of Natural History) (Planetary Society) David Attenborough VR Alchemy VR Google Cultural Institute
24 Google Expedtions 앱 화면 출처: Google (2016. 6) 교육 과정에서 협업을 촉진하기 위해 출시된 Chrome 앱 Cast for Education 은 교사와 학생들이 교실 내 어디서든 자신이 사용하고 있는 단말의 화면을 공유할 수 있는 기능을 지원하는 것이 핵심 교사가 Cast for Education 앱을 작동시키면, 학생들이 Chrome의 Cast 기능을 통해 자신이 사 용 중인 단말의 화면을 공유하는 방식 Google의 제품 담당자 Max Kirsch는 자체 조사 결과 프로젝터가 교실에서 가장 빈번히 사용되는 단말 중 하나임에도 불구하고 학생들이 사용하는 단말들이 프로젝터와 연결되지 않은 상태로 수업이 진행되는 실태를 반영해 Cast for Education 을 출시하게 되었다고 설명하면서 개별 학생의 학습 상황이 한 화면에서 공유되기 때문에 교사의 수업 방식이 보다 자유로워질 수 있다고 강조 Amazon도 디지털 교육 자료의 검색, 발견, 유통을 위한 무료 서비스 Amazon Inspire 를 출시하며 디지털 교육시장에 출사표 Amazon Inspire 는 디지털 교육 자료의 검색, 발견, 유통을 위한 무료 서비스로, 교사들이 무 료 디지털 교육 자료를 자유롭게 업로드하고 공유할 수 있는 환경을 지원 현재 베타 단계로 미국을 필두로 유치원부터 초중고 시기에 해당하는 K-12 교육 자료를 제공 교사들은 홈페이지(www.amazoninspire.com)에서 요청 양식을 작성해 Amazon Inspire 에 접 속할 수 있음 교사는 학년, 과목, 표준, 완수 시간, 콘텐츠 포맷 등 다양한 기준을 근거로 최적의 자료를 검색 할 수 있으며 여러 자료를 하나의 컬렉션으로 만들어 편집하고 공유하는 것도 가능 교사는 물론 출판사 및 콘텐츠 개발 업체 등도 Amazon Inspire 에 자료를 업로드 할 수 있으며, 이는 예 산 및 시간의 제약으로 양질의 교육 자료 확보에 어려움을 겪고 있는 교사들에게 큰 도움이 될 것으로 기대
25 2016.08 vol.04 Amazon Inspire TechCrunch (2016. 6) Amazon Inspire IT Google Amazon Expedtions Google VR Google VR DayDream Google VR Google VR Amazon Amazon Inspire AWS(Amazon Web Services) e Book Kindle e Reader KDP(Kindle Direct Publishing) Reference Education Dive Education Week
26 VR VR VR. VR 360 HMD Briefing VR VR VR VR Within VR Vrse 2016 6 21st Century Fox Andreessen Horowitz 1 256 ' VR VR VR Felix & Paul Studios Comcast Ventures 680 VR Virtual Reality Company Hengxin Mobile Business 2 300 VR Penrose Studios Accelerate IT Ventures TransLink 8 Angels 850 80 90 20~30 65.3% 1 3 SF The Martian VR The Martian VR Experience
27 2016.08 vol.04 Virtual Reality Company Fox Innovation Lab The Martian VR Experience VR The Martian VR Experience SF The Martian Oculus Rift HTC Vive VR Virtual Reality Company Robert Stromberg VR VR VR VR VR 360 (rig) (stitching) 360 VR 10 VR VR 3D VR VR ( ) (VR VR HMD ) 360 360 (rig) (stitching) HMD CG VR HMD HMD Reference Variety The Verge VentureBeat
28 Activision Blizzard Activision Blizzard Skylanders IP Skylanders Academy 2016 Briefing Activision Blizzard Toy to Life Skylanders IP Skylanders Academy 2016 Skylanders Academy Activision Blizzard Activision Blizzard IP Warcraft The Beginning Legendary Entertainment( Legendary Pictures) Activision Blizzard IP 2016 5 16 Super Mario Bros. Nintendo IP Nintendo IP
29 2016.08 vol.04 Activision Blizzard Studios Skylanders IP IP Activision Blizzard Activision Blizzard IP Activision Blizzard Skylanders Call of Duty Diablo IP Activision Blizzard Skylanders Academy Activision Blizzard Candy Crush IP King Digital Entertainment( King) IP LA Times Activision Blizzard Activision Blizzard Activision Blizzard Skylanders Academy IP Reference gamesindustry.biz Morgan Stanley Research
30 Augmented World Expo 2016 VR AR 6 Santa Clara Augmented World Expo 2016(AWE 2016) VR() AR() 2017 AR Briefing AR() AR AR VR R 7 AR ODG R 7 VR AR VR AR (Mixed Reality) Meta (hand tracking) Meta (seamlessly) Meta CEO Gribetz Meta
31 2016.08 vol.04 R 7 ( ) AR ( ) ODG Meta CEO Gribetz Wareable AR() VR() VR AR VR AR VR VR SNS AR AR AR기술 VR 기술을확실히넘어설것으로전망 Reference Gizmag Wareable
융복합 콘텐츠 Convergence Content Industry Trends Convergence Content Industry Trends One Page Summary 5 (VR)
2016 (Use Case) IDC 2020 62.6% Levi s Google Commuter Google Emel Aris Emel Aris 2016 Gemio Gemio LED Z XO XO Z* * 1990 Flexwarm 2016 3 Kickstarter Flexwarm We ex We ex IDC 2016 6 2016 2020 62.6% Vinaya Vinaya Vinaya Ringly Ringly e STRABASE
5 (VR) 2016 6 29 gumi* 100% (VR) Tokyo VR Startup 1 5 VR Demo Day VR VR VR VR VR * gumi 2014 12 1 1 000 VR Tokyo VR Startup Demo Day 6 29 Tokyo VR Startup 1 5 VR Demo Day Tokyo VR Startup gumi 1 750 ( 1 9 000 ) VR 2015 11 VR 500 ( 5 400 ) VR VR... VR VR Chaine Man... VR... VR ELFLY... VR InstaVR... VR Hashirasu Ouka Ichimon( 桜 ) Yomune.co() IcARus InstaVR VR (VR ) Chaine Man ELFLY( ) InstaVR(VR ) 9 VR VR 5 ( 53 ) 2 ( 22 )/ PlayStation VR Oculus Rift HTC Vive Oculus Rift ( ) 2016 ( ) 2015 VR VR VR VR ( ) 2017 8 Chaine Man VR 2~3 ( 2 2 ~3 3 ) ( ) 2016 11 2017 VR 360 ELFLY VR 200g VR InstaVR 360 (Drag&Drop) VR VR 5 e VR STRABASE