1. INTRO 1980 1.1. OCN MTV TV 10 2004 6 1 http://blog.naver.com/huntfox/2317090 199
10 8 Zemiro toto toto 200
16 26 1 3 000 TV 10 60 38 89 9 riseon 88 83 3 toto 2) 2001 9 30 1 1.2. 1990 big 4 Exhibit 1 1994 80 Core Brand 1 30 70 2001 9 11 1990 2 Forbes korea 2004 9 201
1956 1995 3) 20 2004 11 1989 APEX 3 5 APEX APEX 1989 APEX 5 3 2004 11 3 1995 6 100 1 2003 9 17 202
Food Tooniverse 2004 11 2. 2.1. ON MEDIA 1999 TV OCN TV 4 4 2000 6 ON-MEDIA 4) 1999 2000 2004 11 TV know-how network TV 2004 11 ON-MEDIA OCN SUPER ACTION ON-GAMENET BADOOK M-TV CATCH-ON CATCH-ON PLUS QWINY ON-STYLE 1 4 Holding Company 203
Tooniverse 1990 5) 1993 Program Provider 6) PP 44 System Operator 7) SO 40 2 1993 1995 12 KBS MBC SBS Relay Operator RO CATV TV PP SO NO Network Operator 1 3 CATV SO PP NC RC 5 1990 TV 6 7 204
RO SO SO RO SO RO SO SO SO 15 000 RO 2 000 4 TV SO RO 8) RO 8 RO SO RO SO RO 205
CATV RO 2 000 15 000 SO IMF 2004 11 TV TV TV Coverage TV TV TV 70 TV RO TV TV 9) PP 9 1 30 3 1 20 1 30 206
TV Cable Bubble TV 5 98 3 8 1995 3 1995 50 31 1996 2 46 5 3 4 98 TV 10 2 1995 70 99 10) TV TV save increase 2004 11 1 TV 11) 10 TV 2000 207
Window TV TV DCN Window 12) Pay Premium DCN Basic 5 1997 IMF TV PP 2004 11 99 TV 1997 IMF 11 TV 56 25 16 12 208
TV DCN TV 13) ON-MEDIA OCN OCN CATCH ON PLUS MPP Multi Program Provider 14) 2004 11 MPP SO Bargaining power MPP OCN 100 15) 4 E-SPORTS 7 10 39 vs 6 39 10 vs 1 6 10 20 SBS TV 10 2004 7 22 MTV 10 Exhibit 5 13 14 MPP Multi program provider 15 9 1 MTV 5 5 TV 100 209
30 2003 1 300 1995 TV RO SO 2000 RO SO 2001 38 RO SO PP-SO-NO SO SO SO SO SO SO 2000 3 3 PP SO PP SO 6 SO MSO MPP MSO MPP NO SO 2004 11 NO KT TV TV PP NO NO DIGITAL ON MEDIA 11 TV TV SO 2004 4 210
RiseON riseon 2002 10 Bennigan s riseon riseon Zemiro riseon Zemiro 2003 4 riseon Real time face-to-face 2.2. Bennigan s 1988 COCO S 16) 17) T.G.I. Friday s 1992 3 1990 3 40 2 1995 2 Foodtainment 18) 16 COCO S 1948 1988 17 98 p 235 18 Foodtainment Event 211
1 GNP 1991 337 796 6 757 56 700 12 5 1992 359 912 7 007 68 834 14 6 1993 389 514 7 466 79 600 15 8 1994 480 654 8 467 100 300 18 1995 521 356 10 037 118 600 20 1996 582 263 10 584 139 900 21 5 1997 584 388 9 537 165 000 23 1998 636 244 6 823 67 500 22 1999 1 134 000 12 Metromedia Restaurant Group 100 97 100 2003 1 1 2 PDG Product Development Group 212
Bar Bar 2 3 3 15 Meeting & Banquets Program 8 80 TOP 1 BMW 1997 6 powerhouse Convention President award 2002 IMF 1997 23 1998 22 19) 19 12 2000 213
25 35 18 25 20) Outback 5 18 25 18 25 lunch merit 2004 10 riseon 1999 2 300 10 400 2002 3 1 000 Exhibit 2 Exhibit 3 10 20 2004 5 11 SKT KTF 2003 4 4 1 32 80 90 214
check back check-back 21) 20 70 2004 2004 9 Best 50 VIP 22) VIP 21 Self Service Leadership Junior Service Leadership Senior Service Leadership Cer-tification 22 Bennigan s membership Card 10 VIP 300 200 2004 100 215
TGIF 2.3. Zemiro riseon Zemiro 2001 RUG The Really Useful Group Ltd The Phantom of the Opera Killer Contents 2001 12 LG 7 94 30 150 192 42 23) 1982 4 7 000 2001 12 8 000 2001 3 600 50 1 10 1 24) 100 2 000 913 9 70 10 20 Harold L. Vogel, Entertainment Industry Economics, 2001 23 2003 06 24 24 2003 5 28 216
1 1995 IMF 25) 26) 16 2002 1 400 2002 4 000 4 500 27) 6 1 25 26 7p. 27 28 217
9 4 1 1 1 16 2 5 5 Zemiro 2001 3 6 1 10 20 Zemiro 15 13 Zemiro Zemiro 90 Zemiro Zemiro RUG Zemiro Zemiro Zemiro 20 218
Zemiro 2002 3 27 34 18 26 6 8 150 8 5 20 150 30 28) Zemiro 2001 07 19 20 39 Zemiro 2 Zemiro ZETOO 2003 PMC Zemiro Zemiro 36 PMC RiseON Zemiro Zemiro 2003 4 14 riseon Zemiro 28 2004 08 15 219
Zemiro Zemiro riseon Zemiro Zemiro 25 35 Zemiro 80 Zemiro Zemiro Zemiro Zemiro Zemiro 29) Zemiro 1999 CJ CJ CGV 3 2.4. 1997 IMF 97 99 Exhibit 5 1999 21 29 riseon 220
2000 26 6 9 7 9 5 8 5 7 3 6 3 0 9 2001 26 6 5 4 1998 CGV 10 CGV 98 500 2002 1 000 98 5 2002 1 IMF DCN DCN DCN 17 DCN CGV CJ 1998 7 LCE Loews Cineplex Entertainment Corp. 221
2004 11 4 DCN LCE JVA Joint Venture Agreement 2 100 250 2000 5 30 1 ONE-STOP ENTERTAINMENT CJ CGV CJ CGV 1 2 COEX MALL CGV 1999 & CJ CGV TV 1 2 3 30 AMC 16 222
Weekly Economist 2003 10 7 2000 9 Megatizen 100 CRM 40 2001 7 500 38 4 000 8 2 7 2002 31) 223
3 11 12 MeFF 11 58 2003 94 1 20 30 1 000 1 45 3 51 4 45 5 39 9 37 9 CGV 10 1 32) CGV Exhibit 6 4 CGV CJ 2004 11 31 4 000 2 8 32 2003 224
1 2 10 2001 2 LCE Loews Cineplex Entertainment Corp. 33) 5 34) 2004 11 CGV 35) 1 2 1 CGV 100 70 1 1 3 4 2 2004 11 33 21 2001 3 13 34 21 2001 10 19 35 150 225
SHOWBOX Cineplex 1 200 2km 1 1 5 10 Executive producer CJ 36) CJ CJ PPP 3 36 226
HBO OCN TV Bennigans Buy the way one source multi use CJ CJ 40 5 line up 2008 10 227
16 bridge 2004 11 60 440 1 000 CJ 3. vs CJ CJ Exhibit 4 228
CJ Entertainment Orion CJ Cable On Media 1 10 1 MTV 5 OCN OCN 4 TV 2 MSO 6 SO 3 NO CJ Media 1 9 3 Mnet, Kmtv, Mnetnonstop 3 Home CGV, CGV choice TV 3 XTM 2 MSO 6 SO Rise On CJ VIPS Media plex CJ CGV 5 48 22 174 CJ Entertainment Rise On CJ Entertainment 2004 9 29 OCN CJ CJ 4 Kmtv Mnet Kmtv Mnet CJ CJ CJ MPP MSO 229
QWINY PP CJ PP SO MPP MSO 2002 CJ CJ CJ non-stop 1998 CGV CJ CJ CJ CGV non-stop CJ CGV 1995 CJ 1997 CJ Vips skylark 2001 Zemiro CJ 2003 2002 Zemiro riseon 230
CJ CJ CJ 3 α CJ 1 1 1 2 3 0 5 0 5 1 1 2 AOL QWINY QWINY 1 8 LCE Loews Cineplex Entertainment Corp. riseon Zemiro RUG 10 231
RO SO WINDOW riseon toto 6 8 toto 37) 2 APEX 37 232
Teaching note 1 Entertainment 10 95 2 CJ 3 toto 233
Reference Forbes korea 2004 9 627 2000 5 TV 2000 2003 2003 21 2001 3 13 2000 MBTI 2004 08 13 riseon Zemiro 2004 11 4 2004 10 14 riseon 2004 10 14 3 234
Exhibit 2 1956 7 25 60 24 BUY THE WAY 1990 1995 1997 Bennigan s ORIONS Tooniverse 1994 1999 TV DCN TV TV ON MEDIA 17 2001 5 7 5 10 2002 1 2001 2002 1 MEDIA TBS HBO Zemiro 2000 6 TV HBO MTV OCN 6 Zemiro 2001 12 7 235
2001 12 02 4 5 KT&G 260 e-cvs net 2001 7 14 Best global pie company 2004 1 big 4 2003 3 16 TGIF CJ riseon 2001 525 750 550 350 440 130 2002 755 750 700 600 600 141 2003 1,267 1,000 830 1,000 700 800 170 01 02 47 6 27 3 71 4 36 4 8 5 02 03 63 5 33 3 18 6 66 7 16 7 33 3 20 6 2001 2002 8 22 19 12 16 10 5 11 46 20 15 23 11 6 18 2003 58 30 20 22 31 33 13 15 7 1 FR 2002 2003 02 236
T.G.I.F KTF 25 LG TeleCom 20 SK TeleCom 25 KTF 25 SK TeleCom 25 SK TeleCom 25 SK TeleCom 20 LG TeleCom 20 LG TeleCom 20 & 2003 9 CJ 237
CJ CGV 1998 1999 2000 2001 2002 2003 145 230 590 919 5 1,369 2 1,687 230 350 860 1,370 1,960 2,300 21 35 57 70 92 125 CJ CGV 2003 CJE LG 2001 9 1 2001 9 14 Teaching note 1 Entertainment 10 95 OCN Window 6 MSO MPP 1 70 100 DMB NO 2 10 TOP 10 4 OCN 1 200 MPP Zemiro 238
1 10 Zemiro High-end riseon Zemiro 2 Zemiro ZETOO 1 000 1 120 200 2 239
3 CJ 2 4 high risk Window OCN 2 CJ CJ CJ 1 CJ detail CJ 1 240
1 1 CJ Entertainment CJ Entertailment Entertainment Entertainment 3 toto 2001 toto toto 2003 3 2001 toto 5 10 5 10 toto toto toto 38) 38 241
toto toto toto 2 400 toto 2006 toto 242