WE CREATE CONNECT PEOPLE STORY CREDENTIAL INTRODUCTION & 2011-2016 PORTFOLIO
think about basic F.BASIC TASK PHILOSOPHY 1
photographer producer UI/UX planner editor designer Developer cartoonist illustrator musician User client Motiongrapher human CREATIVE THINK STRATEGIC,?, F.BASIC WORK METHODOLOGY 2
COO CEO CFO Management CR 1 Team UI / UX, Graphic Art, Display Ad Planning 1 Team Planning & Marketing CR 2 Team Illustration Art & Graphic, Photo Planning 2 Team Planning & Marketing Connective available 27 Development Team Web / App Development Planning 3 Team Planning & Marketing F.BASIC CONNECTIVE ORGANIZATION 3
Campaign Planning Contents Planning Digital Film Web / Mobile Ad,,,,,.,,,.,. Promotion Consulting SNS Communication Art Interaction, Dev,,, DID,,,, UI/UX,., F.BASIC FEASIBLE SCOPE 4
NOW THE PAST F.BASIC CLENT / THE PAST & NOW 5
sales vol. 2016 manpower 2016 3/4 2,490,000,000 2016 7 / 27 4,490,000,000 2015 7 / 26 2,310,000,000 2014 7 / 26 2,250,000,000 2013 6 / 24 2,200,000,000 2012 3 / 13 2,100,000,000 2011 3 / 12 1,500,000,000 2010 2 / 8 F.BASIC BUSINESS RESULT 6
Category CAMPAIGN Range of Project F.BASIC PORTFOLIO 7
TV 2014 21 / 2015 TV PC 21 7 1
2015 158 UV 207,477 37,624 6.17% 7 2
/ 2015.10 * (2015.11.09~12.09, 4 ) : 225 / : 2,964 (UV) : 400,479 * DA(2016. 01. 20~05. 03, 15 ) : 10,532,762 / CTR 0.85% : 4,736,518 / CTR 0.58% * / 7 3
LG U+ U+ SHOP 2016.2 11,455 (* ) DB 4,249 (36%) DA : 430,064 / CTR 0.61% 7 4
2016.5 175 UV 397,488 66,853 8.06% E-commerce 7 5
LG U+ (tvg & CCTV) 2014 4 ( 2 ), Result IPTV tv G LG U+ 070 Player LG U+ tv G tv G Song BTL,!, LGU+ FAN tv G 110 UV 914,095, PV 1,154,609 CTR 1.49% Viral MKT KPI 130,000 PV 900% SOV 50% FAN 58,366 7 6
P&G 2014 DA Result - - 98,118 1.12% 7 7
2014 2 xx Result,, 2 10 170 TBD 7 8
G&L 2014 DA / Result 1 Bog Bog 4,000 (2 ) 7 9
BR Korea 2011 DA / Result, QR : 25,000 7 10
Tomorrow Dreamers 2013 / SNS 3 Result 250% 7 11
LF TNGT 2011 Result PPL TNGT bilding, : 8,000 7 12
2011~2013 DA / Result, 4 2 ( 2 ) : 400 7 13
Category DIGITAL FILM Range of Project, F.BASIC PORTFOLIO 8
IKEA KOREA 2015, 8 1
P&G 2015 8 2
LG U+ tvg 1, 2 2013 LGU+ tvg PPL 2 4, Result tvg 50 8 3
LG U+ CCTV 1, 2 2013 LGU+ CCTV, 3, 8 4
LG U+ CCTV 2013 LGU+ CCTV 5 2 (,,, ) 8 5
1, 2 2014 SNL 2 Result 1 70 view (2014 12 ) 8 6
TV 2014 TV 5 23, 8 7
GS 2014 GS Recovery Program 5 2, 4, Unique 8 8
GS 2 2014 GS Recovery Program 5 8 9
Trend + Spotting 2013, IT 3 Result 8 10
2013 1 8 11
2013 18 2k ( ) 2 3 8 12
Category AD, PROMOTION Range of Project F.BASIC PORTFOLIO 9
2016~ KPI ROAS & DA & DA 9 1
2016,, K5, SOUL, SNS 9 2
2016 HTML5 DA i30,, K5, DA HTML5 DA 9 3
KB 2014, 2015 4 DA SOV 2 SPOT 9 4
P&G 2014~ 3 DA 98,118 / CTR 1.12% E-commerce 9 5
DA, 2014 ~ SOV 3 9 6
DA, 2014 DA, SOV 9 7
P&G 2014 DA Identity SOV 9 8
LIG 2010 ~ 2014, SOV 9 9
Nikon imaging Korea DA, 2012-2013 DA, SOV 9 10
HERA 2013 9 11
, 2011-2013 SOV DA 9 12
LF TNGT, 2011 TNGT DA SOV 9 13
Category SOCIAL NETWORK Range of Project, F.BASIC PORTFOLIO 10
2011 ~2013 SNS SEO SNS 10 1
2011 ~2013 SOV 10 2
2012 ~2013 SNS 10 3
/ 2013 SNS 10 4
2013 SNS 10 5
LF ( ) 2014 SNS 10 6
LG U+ tvg 2013 ~ 2014 SNS 10 7
tvg 2013 ~ 2014 SNS 10 8
Category WEB / MOBILE Range of Project, F.BASIC PORTFOLIO 11
2015 6 11 1
BMW KOREA 2013 UI 2 UI 2 11 3
LF 2011 11 9
637-15 2 / : 02-562-0156 / FAX: 02-562-0153 F.BASIC CREDENTIAL INTRODUCTION & 2011-2016 PORTFOLIO