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Rapid Deployment Solutions: Instant Value to People Everywhere 현덕훈전무, SAP Korea Ltd. 2012 년 6 월 12 일

SAP RDS 솔루션등장배경 고객의요구사항변화 2008 년경기불황으로인해고객의구매경향이바뀌게되었다 대규모의복잡한토탈구축과업그레이드를지양하고, 대신에적은규모로바로사용할수있는혁신적인어플리케이션을원하게되었다. - Gartner, January 2009 오늘날고객의기대치 사업요구에대한바로효과를낼수있기를원함. 원가가낮고, 예측가능해야함. 품질이높으면서도사용도가높아야함. 기존시스템구성에맞는, 모듈형식으로확장가능해야함. SAP 의대응 = 사업의혁신을촉진할수있는새로운표준으로서의솔루션패키지들 : Rapid Deployment Solutions High-speed, volume-oriented engagement 2012 SAP AG. All rights reserved. 2

누구나손쉽게사용할수있는 SAP 솔루션 바로사용할수있는솔루션들 새로운표준 낮고예측가능한비용으로가치구현시간의단축 12 주이내에 Go-Live 소프트웨어대비낮은서비스비율 기존 IT 플랫폼상의통합성보장및성장에유연한대응 Proven track record 효율적공장제작같은구축 고객이보기에명확하고일관적임. 짧은제작시간대비많은성과물 2012 SAP AG. All rights reserved. 3

SAP Rapid Deployment Solutions WHAT WE DO WHAT WE COVER IN WHAT FLAVOURS LOB Governance Infrastructure Industry Customer Segments Direct Indirect Countries Analytics Industrialized Creation Enablement Support Technology On demand On premise On device NEW AND EXISTING PRODUCTS 2012 SAP AG. All rights reserved. 4

SAP Rapid Deployment Solutions SAP 기준방식 모든솔루션시장에 RDS 솔루션접근방식은, 고객에게최대한빨리가치를제공하는새로운기준방식입니다.. (Co-CEO s). Ready to run 이것이우리가빠르게가야하는방식입니다. (Bill McDermott) 우리고객에게솔루션을제공하는표준방식입니다." (Jim Snabe) 2012 SAP AG. All rights reserved. 6

Functionality SAP Rapid Deployment Solutions = out-of-the-box solution concept 일반적구축방식 vs. SAP RDS 고객가치의보장 Tailored solution Standard best-inclass process Time 2 value Implementation < 3 months Consulting VS. Pre-Configuration Total cost of implementation At least 40% lower total cost of implementation SAP Software Return on investment Within 6 months Predefined Services Software Business network transformation Integrated software & services Addressing Customer Use Cases Fixed scope, Fixed Price Aligned with Implementable Steps Pre-Configured Content Technical upgrade Functional modification Enablement Content Net new Extensions Time 2012 SAP AG. All rights reserved. 7

SAP RDS 의단계별적용방법 Case I. CRM 사업이슈별로모듈화된 RDS 가가용함. ( 적용부문별, 산업별, 솔루션별 ) 1 2 3 4 SAP CRM Sales SAP CRM Marketing SAP CRM Service Sybase Mobile Sales 고객사가채택한로드맵 5 6 Business Communications Management SAP CRM Analytics 2012 SAP AG. All rights reserved. 8

Solution creation SAP/Partner United Packaging Stack The Packaging Stack Complementary Go-to-Market Assets 모든 SAP 를수용하며확장에시너지를냄. 하나의스택에 하나의레포지토리 Awareness& Recognition Consider Select Go-Live Run & Adapt 단일툴환경 Consumption platform Lifecycle Workbench for Solution Packages Configurator Demo Assistant Solution Builder Inst. Wizard 한번에구축 하나의 bill of material 재사용성관리 Solution Content Repository LOB & Industry Packages Baseline Packages SAP Best Practices Modular, reusable Building Block design Analytical & Technology Packages Bill Of Material 소프트웨어 구축용컨텐츠 핵심설정 가동을위한 Assets SAP Business Suite SAP BusinessObjects SAP NetWeaver Integration 서비스컨텐츠 2012 SAP AG. All rights reserved. 10

Solution creation SAP/Partner United Packaging Stack The Packaging Stack Complementary Go-to-Market Assets ALL SEGMENTS, PRODUCTS, FLAVOURS LOB Awareness& Recognition Consider Select Go-Live Run & Adapt Industry Customer Segments Baseline Packages Lifecycle Workbench for Solution Packages Solution Content Repository LOB & Industry Packages Consumption platform Configurator Demo Assistant Solution Builder SAP Best Practices Inst. Wizard Modular, reusable Building Block design Analytical & Technology Packages Analytics Technology Existing SAP Product Portfolio Continuous Innovations Direct Indirect Countries On demand SAP Business Suite SAP BusinessObjects SAP NetWeaver Integration Strategic Innovations Disruptive Innovations On premise On device 2012 SAP AG. All rights reserved. 11

RDS = Out-of-the-box solution SAP RAPID DEPLOYMENT SOLUTIONS Service Software Enablement Content Software 가장필요한프로세스를빠르게정의해냄. Content SAP 베스트프랙티스, 구축템플릿과툴을사용해솔루션도입을쉽게해줌. Enablement 최종사용자가빠르게사용할수있도록있는가이드와교재를제공 Real Differentiators Service 정해진범위, 가격으로예측가능성을높이고리스크를줄임. 2012 SAP AG. All rights reserved. 12

SAP Rapid Deployment Solutions 의구성요소 : Pre-Configured Content 사전정의된 SAP 베스트프랙티스프로세스들 SAP Software Pre-Configured Content SAP 솔루션매니저를사용해 Configuration 컨텐츠를연결함. SAP Solution Builder 와연계해사전컨피규레이션을연결 Enablement Content Predefined Services 2012 SAP AG. All rights reserved. 14

SAP Rapid Deployment Solutions 의구성요소 : Enablement Content E2E 시나리오설명들, 데모 프리젠테이션자료들 SAP Software 참조자료 Pre-Configured Content Enablement Content Predefined Services 서비스수행방안 노우하우전수 2012 SAP AG. All rights reserved. 16

SAP Rapid Deployment Solutions 의구성요소 : Predefined Services What s included? SAP Software Pre-Configured Content Enablement Content Predefined Services 가치에대한공유 고객적용성파악 적용범위공유 약정및계약 Start Discover Start Deploy Run Customer qualified Contract signed 프로젝트준비사항 킥오프워크샵수행 옵션들정의 설치체크 Project kicked off 솔루션활성화 활성솔루션확인 옵션사항들구현 키유저교육 고객데이타설정 솔루션테스트 가동모드로전환 Realization started Solution deployed 솔루션가동사인 고라이브기술사항완료 프로젝트종료 Go-live Time 2012 SAP AG. All rights reserved. 17 SAP AG 2010. All rights reserved. / Page 17

RDS 구현방법론주요 TASK 시작 배포 1 2 3 실행 예상 프로젝트준비 킥오프워크샵실시 옵션선택 설치확인 상호합의된범위 프로젝트일정확인 ERP 시스템운영 솔루션구현 주요사용자교육 고객데이터준비 솔루션테스트 구성문서화 결과 성공적인롤아웃및채택 솔루션테스트후운영시작 최종사용자교육 솔루션인계 Go Live 훈련된최종사용자 서비스제공사인오프 최고수준의지속적인지원 2012 SAP AG. All rights reserved. 20

9 Reasons Why SAP RDS 1. 각 RDS솔루션은완전한솔루션이다. 2. RDS 모든부분의업무별, 산업을수용한다. 3. 구입과즉시바로 (12주이내) 구축하여운영한다. 4. SAP표준소프트웨어장점을확보한다. 5. RDS는특정요건에맞춰졌다. 6. RDS는 IT COST를절감한다. 7. RDS는리스크를줄인다. 8. 구축과호스팅에관련한많은옵션이있다. 9. 새로운사업의요구에더욱쉽게만족시켜준다. 2012 SAP AG. All rights reserved. 22

RDS Value Proposition SIMPLE 즉시사용성에집중 구축리스크를최소화 바로쓸수있도록설계됨. END-TO-END 고객의업무프로세스를플러그앤플레이방식으로사용 일관된비지니스프로세스와시스템통합 QUICK 가치구현소요시간최소화 구축공수와시간의단축 LEAN 해당된소프트웨어만사용 가이드, 교재및신속매뉴얼포함. COST EFFECTIVE 괄목한 TCI/TCO 감축 소프트웨어 : 구축비용균형 VALUE ADDING 베스트프랙티스를제공 2012 SAP AG. All rights reserved. 23

RDS Solution Portfolio As of May 3 rd, 2012 고객 통합공급망관리 (SP&M) 인적자원공급망제조연구개발구매조달 CRM 영업 CRM 서비스 CRM 마케팅 Business Communications Management Energy Demand Side Management Netweaver MDM for Customer Data Integration 인적자원관리 인사행정. 조직관리 E-Recruiting Int Project Staff & Cost Mgmt employee and manager self-service Shared Service Framework HCM 확장창고관리 (EWM) Order tracking and exception management SCM for demand planning SCM for global ATP check SCM Production Scheduling Service Parts Planning MII for Batch Manufacturing ( 배치생산 ) MII for Energy Analysis ERP manufacturing ME RDS for Discrete Man Environment, Health, and Safety Management PLM (incl. SAP Product Structure Synchronization for bills of materials PLM Foundation) PPM Prod Struc Synch for BOMs SRM Spend Performance Management Supply Chain Performance Management Transportation Planning Transportation Tendering 모바일 사업계획 / 연결 HANA DATABASE CRM 모바일영업 Mobile Apps and 인프라 Mobile Device Mgmt - Afaria Sybase Unwired Platform RDS Sales & Operations planning (SOP) Hana- 운영보고서 COPA-accelerator w. Hana Customer Segmentation w/ HANA Sales pipeline analysis w/ HANA ERP FIN/CO Accelerator w/hana GTS SPL with HANA BPC ECC Planning Database Migration to Sybase SAP Access Control SAP II OnDemand Integration 2012 SAP AG. All rights reserved. 24

2011 RDS Solution Portfolio 28 LoBs, 2 Business Analytics, 3 Mobility, 3 HANA 2010 2011 Q2 Q3 Q4 Q1 Q2 Q3 SAP CRM RDS Sales SAP CRM RDS Se rvice SAP CRM RDS M arketing SAP BCM RDS SAP SRM RDS LoB Reselling Industry Reselling BA Reselling HANA Reselling Mobility Reselling Other Reselling SAP CRM RDS Sales stand-alone SAP CRM RDS Service stand-alone SAP CRM RDS Marketing stand-alone SAP IT Service Desk Operation RDS SAP EHS Mgmt RDS for health & safety analytics SAP EHS Mgmt RDS for enviro nmental comp. analytics SAP EHS Mgmt for product safe ty & stewardship analytics SAP CRM RDS (enhanced) SAP CRM RDS Service (enhanced) SAP CRM RDS Marketing (enhanc ed) SAP IT Service Desk Operation RD S (enhanced) Sybase Mobile Sales RDS for SAP CRM SAP Treasury & Risk Management RDS SAP BusinessObjects Spend Perfo rmance Management RDS SAP BusinessObjects Sales & Ope rations Planning RDS SAP Portfolio & Project Mgmt RDS for portfolio monitoring SAP CRM RDS Sales; Service; Marketing (EhP1) SAP CRM Embedded Analytics for Sales & Marketing SAP ERP RDS ESS & MSS SAP SSF RDS for financials CRM Analytics w/ SAP HANA SAP ERP RDS for subsidiary rollout SAP EWM RDS SAP MII RDS for batch manufacturing MII RDS for energy analysis SAP NetWeaver MDM RDS f or customer data integration SAP SNC RDS for customer collaboration SAP SRM RDS for self-servi ce procurement SAP IT Service Desk Operation RDS (EhP1) SAP SCM RDS for global ATP check SAP PSS RDS for bills of materials SAP SPP RDS Rapid data migration to SAP CRM & Billing for Utilities Sybase Mobile Sales RDS for SAP CRM (enhanced) SAP ERP RDS for operational reporting with SAP HANA TM SAP SRM RDS for self-service procurement (based on EhP1) SAP PLM RDS SAP SCM RDS for demand planning SAP TM RDS for domestic freight tendering SAP TM RDS for domestic transportation planning SAP SSF RDS for HCM SAP ERP Core HCM RDS for personnel admin. & org. mgmt RDS for Mobile Suite* ERP Core FI (Manufacturing) ERP Core FI (Trade) ERP Core FI (Services) CO-PA Accelerator w/ SAP HANA SAP Loans Mgmt for Banking RDS 2012 SAP AG. All rights reserved. 25

2012 RDS Solution Portfolio 19 LoB, 15 Business Analytics, 9 HANA, 4 Mobility, 3 other, 1 Industry Q1 Q2 Q3 SAP RDS for customer segmentation with SAP HANA SAP Portfolio and Project Mgt RDS for IT Mgt SAP Transportation Mgt RDS for ocean carrier booking SAP RDS for sales pipeline analysis with SAP HANA SAP Event Mgt RDS for order tracking and exception Mgt GRC Access Control Accelerator with SAP HANA SAP Collaborative E-Care mgt RDS (focus Ind: HC - pilot) Time and Expense Mgt Heavy Equipment Dealer Business Network RDS Data Migration for SAP CRM* Accelerated e-recruiting Solvency II (Pillar 3) Sybase Mobile Sales RDS for SAP CRM (V3) SAP CRM RDS for the Insurance Agent Sentiment Anatomy Supply Chain Performance mgt SAP Real Estate Mgt RDS Total Landed Cost Analysis* SAP EWM RDS (V2) MSS ESS Share Point Demand Plan SAP Sales and Operations Planning RDS (update)* SAP SNC RDS for customer collaboration (V2) MSS ESS Upgrade Demand Plan Mobile Field Service Mngmt SAP SCM RDS for advanced production scheduling Webchannel Sales for ERP CRM RDS Update SAP Manufacturing Execution RDS for discrete MFG Task Based UI for Acc. Org. Banking, allowing AO for Deposits & Loans China Growth Plan: Localized ERP Finance Entry Offering SSF RDS for HCM (enhanced) BCM Upgrade RDS Treasury & Risk Mgmt Upgrade SAP ERP HCM RDS for personnel admin. & org. mgt (V2) RDS for Migration from ERP WM to EWM Self-Service Procurement SAP BusinessObjects Strategic Workforce Planning RDS Retail: SAP Planning for Retail Contract Mgt Hub (CLM-SRM) Rapid data migration to SAP Loan mgt Demand Side Mgt V1 EWM BL for Cross Industries SAP Real Estate mgt RDS Afaria Implementation RDS Incident Mgt SAP Deposits mgt RDS for trans. history with SAP HANA Sybase SUP 2.1 Implementation RDS (SUP & Gateway Implementation) SAP ERP Solutions for Subsidiaries in 2-tier SAP ERP RDS for op. reporting with SAP HANA (V2) SAP HANA becomes RDBMS for SAP BW (BW / RDBMS mig. to HANA) Enhanced RDS Pilot Collaborative E-Care Core SAP Bank Analyzer RDS for fin. reporting with SAP HANA* UI Renovation without Rewrite Retail: Shopper Insight - (CAR data model, Dashboards) HANA Accelerator for CO/GL Virtualization Packages of SBOP BI & EIM* Loans Mgt 2.0 HANA Accelerator for ML Controlling Master Data Quality with SAP MDG & SBOP IS* Consigned VMI EPM Reuse Project (Disclosure mgt & Financial Close) Mobile@Suite Wave 2 Government Interaction Center SAP BusinessObjects Asset Analytics RDS* SAP Receivables Mgt RDS for Dispute Resolution & Collections Mgt O2C - Consume-To-Cash V1 Rapid data migration to SAP Loans mgt for Banking Access Control 10.0 Accelerated Implementation RDS PPM Analytics P&L Planning for SAP ECC (BPC 10) HR Dashboarding and Root cause analysis* LoB Reselling Operation Headcount Planning* Value Realization with SSM Industry Reselling GRC GTS Accelerator - HANA O2C Offer-to-Cash Customer Behavior Analytics (CC) RDS for Real-Time Situational Analysis/Awareness RDS for Grid Analytics BA Reselling Solvency II (Pillar 3) B2B: Pre-delivered EDI Integration HANA Reselling CRM Analytics for HANA with SAP HANA Starter Kit for SAP NetWeaver Identity Mgt SRM SSP - Order Exchange with Crossgate integration Data Load from Legacy Applications into HANA Mobility Reselling Operational Sourcing/Tendering with Crossgate Integration Right Hemisphere-PLM scenario Other Reselling Sales & Operational Planning V2* Public Sector Planning (upgrade, former BAS solution) Social CRM with Streamworks *LE Reselling only 2012 SAP AG. All rights reserved. 26

Thanks! Contact information: 현덕훈전무 Business Transformation Group SAP Korea duk.hoon.hyun@sap.com

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