Social Commerce Status and Prospects 2011. 6. 28 전상권대표 / 컴츄어
Contents 1 2 3 Outline Understand Status & Prospects
I. Outline 인류사에서패러다임변화 3
미디어패러다임의변화 Mass Media Internet Media Social Media
Media Enlargement
II. Understand Social 6
Relation with or without trust is The Most Important In SNS
SNS(Social Network Service) 란 참여와대화로시작하여 Social Power 를갖는관계성서비스 참여 신뢰 개방 대화 진정성 행복 커뮤니티 연결 Social 참여자는진정성과신뢰를통한상호행복의추구를목표함 8 ( 참조 : CEO 를위한 Social Media 101, 윤영민교수 ( 한양대 ), 10/29)
소셜미디어 (Social Media) 란 사람들이각각의의견과생각그리고경험및관점과견해등을서로참여해서공유하고개방과협업으로집단화하기위해사용하는온라인매체 Wikipedia : a blending of technology and social interaction for the co-creation of value 기술발전과사회적상호작용의결과 가치 가있는 공동체 형성 ( 참조 : CEO 를위한 Social Media 101, 윤영민교수 ( 한양대 ), 10/29) 9
어떤 가치 (Value)? 10
어떤 공동체? 변화된참여방식 -> 좋아요, 댓글, RT, Mention, 평점, 후기 혁신기술기반 -> Open API, App-Store, Mesh Web 주도계층변화 -> 고객, 소비자, 학생, 시청자, 독자, 시민 그리고각각고유한가치를갖고서공통된방향을가짐 à 강물 (SNS, 가치 ) 이모여바다 (SM, 공동체 ) 로흐른다 11
In case of Korea SNS It s Easy To Understand 12 Me2day : 502 만 KakaoTalk : 1300 만 Cyworld : 2500 만 ( 참조 : 황중연, KAIT, IT21, 2011/06 )
가치 몰입감 유대감 ( 참조 : SNS 활용기업의성공전략, SERI 경영보고서, 2011.4.11)
참고 : http://www.socialbakers.com 2011.6.13
Upload > Publish > Sell > It s that easy.
Consistent, Contextual... Cross-Channel Experiences 16
Amazon The largest e-tailer integrates Facebook TripAdvisor Integrates with Facebook to offer instant personalisation and allow users to connect with Facebook contacts on-site SME Integrates Facebook Connect Share Like Prediction: Social Commerce market will reach $30 billion per year by 2015 17
Twitter is an excellent microblogging(or Mobile Blogging) platform 2011.6.14 300 만명 11.3.8 200 만명 10.11.12 100 만명 10.8.5 50 만명 10.5.28 5 만명 09.10.23 참고 : http://tki.oiko.cc 2006/03/21 Jack Dorsey (@jack) sent the first Tweet 현재 1억4천만건 / 일 (1600/ 초 ) 현재 2억명회원, 기업가치 100억불 Twitter employees in Jan 2008(8), Jan 2009(29), Jan 2010(130), Jan 2011(350) and today(400)
Ref : http://www.betanews.net 19
Groupon Now! 20
소셜미디어특징 1) 개방, 참여, 공유, 협업 2) 다양한집단지성의빅뱅 3) 찾아와주는검색 4) 고객과새로운소통채널 5) 관계형상거래 : Social Commerce 21
III. Status & Prospect 상거래, 商去來, commerce 전자상거래, 電子商去來, electronic commerce 소셜상거래, 社会的商去來, social commerce Business-to-Business (B2B) Business-to-Consumer (B2C) Consumer-to-Consumer (C2C) Peer-to-Peer (P2P)
First But.. 2005 년 11 월야후 (Yahoo) Shoposphere 야후는당시장바구니, 평점등을공유하는 서비스를제공하면서소셜커머스라고함 23
Social Commerce is.... a subset of e-commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services. < Wikipedia > 24
Timeline Group buying BM 25
Ref by google trend 2011.5.21
참조 : 소셜커머스시장동향및전망, DMC Media, 2011.1 27
Social Commerce 유형 28
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Trust in Advertising 참조 : A Nielsen Global Online Consumer Survey. 2009/07
79% 8% 회원 5 천만명매출 10 억불 47 억 5 천만불야후 20 억불구를 60 억불 IPO 150 불 33
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1. 원어데이쿠폰 : 507개 2. 원어데이몰 : 131개 3. 공동구매 : 16개 총 654개 35
Market 국내에선 2010 년 8 월이후 12 월까지 5 개월동안시장은거래규모기준으로무려 800% 이상성장하였으며, 2010 년 12 월말기준거래액이약 600 억원임 E-Commerce : 25.2 조 (2010) -> 33 조 (2015) Open market : 12.6 조 (2010) -> 18.1 조 (2012) 36
Private SC Luxury SC Real-Time SC SC + Web Game 37
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Embedded Store F-Commerce Mobile Platform Making shopping social Per-to-Peer Discount Sharing Affiliate Network Group Buy & Flash Sale Refer A Friend Facebook Connect Social Hub Ratings & Review 39
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Problems 7. 물품배송 구매자 5. 매매계약체결 1. 구매요청 Marketplace 6. 매매계약체결 판매자 2. 보증신청서전송 6. 매매계약서전송 Gateway 2. 보증신청서전송 6. 매매계약서전송 보증기관 41
Reverse Spam @ Facebook Profile Spy @ Twitter 42
Good 43
Social Development 44 2013 2014
M-commerce
Hybrid App Global Standard Personalization Services Variety 범용성 기능성 접근성 사용성 표준성 다양성
Hybrid Component Device Platform Service Device API Cross Browser Real Time Contact API MEAP LBS / GIS HTML5 / CSS3 HyWAI Social Media Widget / J-Scrip Appspresso Content-Base 47 MEAP (Mobile Enterprise Application Platform)
Prospects Location info Local Category M&A User Niche Collectivization Specialization Hybride Service Platform tie-up Channel Convenient Focus Security 48
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