A Study on Perception of Swimsuit Using Big Data Text-Mining Analysis Jeoung-Hak Lee 1, Jae-Moon Lee 1 *, Wook-Ki Kim 2, & Hyeong-Geun Kim 1 1 Kyunghee University & 2 Yongin University
Table 1. About analytical data Division Collection scope Contents Naver(blogs, cafes, Jisiksin, news, web), Daum(blogs, cafes, Tip, news, web) Collection period January 1, 2014 - December 31, 2015 Collection tool Search word Analysis tools Collection data TEXTOM Swimsuit / Swimsuit brand UcINet 6.0, NetDraw Using TEXTOM, Gather 'swimsuit / swimsuit brand' data Table 2. Example of data refinement Data refining Children's swimsuit (Baby swimsuit, infant swimsuit) Rash guard (Lash guard, Lesh guard) Women's swimsuit (Girl's Swimsuit) Men's swimsuit (boys swimsuit) Data Delete This time, before, when, recent, Hi, etc. Other words that are difficult to grasp
Table 3. Frequency analysis of swimsuit related keywords by year Division Number of text searches Number of extracted words January 1, 2014 - December 31 1 January 2015 - December 31 Naver Daum Naver Daum 4306 1620 4141 2515 22919 21665
Table 4. 2014 Swimsuit Recognition Key words frequency and connection degree centrality Word Frequency Degree centrality Word Frequency Degree centrality Swimsuit brand 12479 0.211 One piece 332 0.010 Children's swimsuit 1492 0.041 Design 316 0.010 Rash Guard 1329 0.041 Bikini 290 0.009 Women's swimsuit 1235 0.042 Discount 249 0.011 Model 601 0.010 Brand 221 0.006 Arena 538 0.019 Renoma 218 0.009 Size 461 0.010 Purchase 213 0.006 Men's swimsuit 404 0.012 Store 211 0.007 Product 394 0.011 Vacation 206 0.009 Sale 392 0.014 Sports 203 0.006 Recommendation 379 0.012 Clothes 195 0.004 Price 372 0.009 Famous 191 0.008 Pictorial 348 0.011 Zunblock 189 0.007 Swimsuit 345 0.010 Elle 187 0.008 Fashion 334 0.011 Domestic 173 0.005
Fig. 3. 2014 Visualization of keyword CONCOR results Fig. 1. 2014 Keyword N-GRAM Graph Fig. 2. 2014 Keyword network analysis results visualization
Table 5. 2015 Swimsuit Recognition Key words frequency and connection degree centrality Word Frequency Degree centrality Word Frequency Degree centrality Swimsuit brand 15167 0.187 Bikini 311 0.007 Rash Guard 1880 0.041 Elle 310 0.009 Children's swimsuit 1557 0.030 Collection 274 0.007 Women's swimsuit 1502 0.033 Fashion 265 0.007 Arena 651 0.016 Brand 261 0.005 Size 617 0.010 Purchase 260 0.005 Model 483 0.012 Figure 253 0.007 Product 448 0.010 Swimming 245 0.005 Design 437 0.010 Kinderspel 242 0.005 Price 394 0.008 Store 235 0.005 Recommendation 362 0.008 Domestic 230 0.006 Pictorial 362 0.009 Release 226 0.007 Men's swimsuit 353 0.008 Renoma 223 0.006 One piece 325 0.008 Hyosung 221 0.006 Sale 314 0.007 Fashion show 215 0.006 Fig. 4. 2015 Keyword N-GRAM Graph
Fig. 5. 2015 Keyword network analysis results visualization Fig. 6. 2015 Visualization of keyword CONCOR results
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