2015 week 02
( )
1 : 2 : 3 : 4 : 5 : 6 : 4
(Design Thinking HCI ) + + 6
,, (McKinsey, 2011) 3 Volume, Velocity, Variety (Gartner, 2011), SNS 2011 1ZB( =1021 ), 2,, : 2013-11 ( 77 ) 7
,,,,,,, McKinsey 8 : McKinsey, 2011. Big data: The next frontier for innovation, competition, and productivity.
( ),,, SNS,, : (2013), < > 9
DB BBC TV ( TV ) Netflix 33 (2013 1/4 2 ) 10
HYUNDAI CARD x BIG DATA 01 SPECIAL CASE 01.?, (3.2%) (10.3%) 3., (5.7%) (4.5%). SPECIAL CASE 02.?. 40%.. 20. :, http://www.finance.hyundaicardcapital.com 11
HYUNDAI CARD x BIG DATA 01 SPECIAL CASE 03.?. 2012 3, 44%.. SPECIAL CASE 04.?..,.,.. :, http://www.finance.hyundaicardcapital.com 12
DB EMI Spotify,, 50 LastFM DB ( ) Sound Hound DB ( ) 13
DB Amazon DB 1 1300 4 2000 1 14
24 / / 15
DB Netflix 10 1,600 DVD < >,, 16
DB, Zara FnC 17
DB BestBuy TV TV CJ N DBPA (Digital Branding Performance Ad),,, Adconion Direct 18
: TED talk, https://www.ted.com/talks/blaise_aguera_y_arcas_demos_photosynth 19
, 20
Always connected (Cheap but Chic), Airbnb Bleisure(Business + Leisure) 21
Wearable Technology Added Expedia (notification) ( ) Starwood. : World Travel Market Report, 2014. 22
: Google Glass (2012), http://www.youtube.com/watch?v=v1uyqzng2ve 23
We build the technology so that those same notifications can easily go to a Google Glass or someone s watch. With the proliferation of devices coming out, you have to build your technology with very flexible architecture, so that notifications can be sent to basically any device. (Dara Khosrowshahi, CEO, Expedia Inc.) 24
, JetBlue, VirginAtlantic ( ) Trippy, Gogobot 25
26
World Travel Market Business Report Technology Wearable electronics will become an important tool for alwaysconnected consumers to receive notifications and make bookings. Social Media Hotels are responding to guests online behaviour by encouraging them to post photos on social media in exchange for rewards and perks. On-the-go Mobile Bookings Priceline bought OpenTable, TripAdvisor bought La Fourchette, online restaurant reservation services. Travel corporations are likely to become interested in peer-to-peer dining companies in the future to diversify their offer and improve travel experiences. 27
소셜 The Impact of Social Media (from Four Pillars Hotels in UK) 창의연구실습 출처: http://www.tnooz.com/article/impact-of-social-media-on-the-travel-industry-infographic/ 28
창의연구실습 29
: The Consumer Holiday Trends Report, 2014. 30
KLM Surprise KLM 31
: KLM Surprise, 2010. http://www.vimeo.com/111517505 32
Global Trend World Travel Market Business Report 2014 America Cycling is rivalling golf for the leisure time of middle-aged men, which is expected to have an impact on the tourism industry. UK Hostels are making a bid for the cost-conscious, style-seeking consumer, glamourising their properties to compete with boutique hotels. Europe Peer-to-peer dining websites, offering not only meals but also more authentic travel experiences, are expected to follow in Airbnb s footsteps. 33
Global Trend World Travel Market Business Report Middle East Middle East design weeks are changing the face of the region and attracting an increasing number of creative minds. Africa Surfing tourism is growing quickly in Africa and represents an Bookings interesting opportunity for sustainable tourism development. Asia Chinese WeChat is leading the expansion of messaging services from communication-only to mobile commerce and payment tools. 34
Questions?