?,.,,. Copyright 2004 by BookCosmos. All Rights Reserved. Summarized with the Permission from the Publisher. ( ).,.
/2005 2 /267 / 12,000?. ( ),, (Deloitte)., MBC < > 2003 10.,. Short Summary 2003 10 2004 12 MBC < >.,, - TV,, MP3,,,, -.,,,,.,,,,.,,. 1 2 3 4 5-2 -
/2005 2 /267 / 12,000? 1 TV, (Sony) TV. TV (LCD) TV, PDP(Plasma Display Panel) TV TV., 2 - (PlayStation)', -. LCD, PDP TV, LCD, PDP,.. TV LCD 1 LG LCD, 2, 3, 1. LCD 2~3,,.. 1 1. TV TV TV. TV, TV. IBM PC, 1980, IBM. 1980 PC IBM,. PC,, IBM. PC IBM PC, 20. 2, 10,, (Toyota) 2.., BMW. SUV. GM, 10 10 5~6. - 3 -
1990 CD(Compact Disc) LP(Long Play),. PC,.., CD. MP3.,,.,. (Apple)..,.,. (cult brand)'.,. 2003 1 (Apple), (Amazon.com), (Yahoo), (Samsung), HSBC( ).,, AOL,. 100 21,.,. 2.,.,,,.. 2003 10 (Tesco) (Lloyd's), 1. 2 400, - 4 -
,, - -.. 2003 9 LG,..,,.,., 2000, 4 8 400. 30%,... 3, LG 10, 1, 2 NEC.,, (Sony Ericsson) 70%.,.. DVD DVD. TV (Home Theater). DVD. 10, DVD..,,...,..,. - 5 -
..,,... TV PC TV, PC,. TV TV, TV TV, PC. PC,. TV PC., PC, PC.., MP3,,,,,., (Ubiquitious),..,, 2005. 2004 30 2005 70,., DVD,. 3,. 2004..? e- (www.eloan.com),,. 80% - 6 -
,.,.,. J P (J P Morgan Chase) 2003.. 200 2003.,.. (Brazil), (Russia), (India), (China) 4, 4.,,..,.... 2003 99.,.?,,. 12,, 24.,..,,, 3 4. LG..,,.,,.. 24-7 -
..,.,.,, 3..,.,,. - - 1,.,.,,,..,.,.,. (RetroBox).. 1996 (Cincinati Bell) PC 200, PC. PC 5 6, PC 17. PC, 2003 1 200, 2004 1 600.,.,...,,. - 8 -
4 2000,, 2004 -, -.. 10.,.,,... 2.,,.,..... 2003 5. 2006., MS. MS (Window Media Player)' (Play For Sure)', MP3. MS. MP3, 20~30.. 2, 5 ~1,.. CD,...,. MP3. MP3. MS - 9 -
. ( ), MP3.....?.,,..,... 2004 6 (Starbucks) (Shop in Shop).,.,,..,,.,..,.,,... 2... 30,.,. - 10 -
.,.,. 5.,..,. 5 2-2, 4 LG-. 1.. 1. 2004.. (Volkswagen) (Beetle)',.,.., (Nintendo) (Game Boy)'..,... < > 2003 17, PDP TV 7. 8. - TV -. - 11 -
,,.,.. 50. 80%, (Dosirac)..,?...,,..,..,.., 50, 21 6.,..,..?,.,.. 20 2026, 65 20%. 2 1. 20.. 2003 221, 76.,..,.,, - 12 -
..,. (, ),.,.,.., - -.,, 10~40%. -..,,.,.. - 13 -