ๆญฏCRM-All.PDF



Similar documents
ๆญฏ ๋™์•„์ผ๋ณด(2-1).PDF

์‚ฌ์ง„ 24 _ ์ข…๋ฃจ์ง€ ์ „๊ฒฝ(์„œ๋ถ์—์„œ) ์‚ฌ์ง„ 25 _ ์ข…๋ฃจ์ง€ ๋‚จ์ธก๊ธฐ๋‹จ(๋™์—์„œ) ์‚ฌ์ง„ 26 _ ์ข…๋ฃจ์ง€ ๋ถ์ธก๊ธฐ๋‹จ(์„œ์—์„œ) ์‚ฌ์ง„ 27 _ ์ข…๋ฃจ์ง€ 1์ฐจ ๊ฑด๋ฌผ์ง€ ์ดˆ์„ ์ ์‹ฌ์„ ์‚ฌ์ง„ 28 _ ์ข…๋ฃจ์ง€ ์ค‘์‹ฌ ๋ฐฉํ˜•์ ์‹ฌ ์œ  ์‚ฌ์ง„ 29 _ ์ข…๋ฃจ์ง€ ๋™์ธก ๊ณ„๋‹จ์„ <๊ฒฝ๋ฃจ์ง€> ์œ„ ์น˜ ํƒ‘์ง€์˜ ๋‚จ๋ถ์ค‘์‹ฌ

2016๋…„ ์ œ31์ฐจ ํ†ต์‹ ์‹ฌ์˜์†Œ์œ„์›ํšŒ ํšŒ์˜๋ก(์‹ฌ์˜์˜๊ฒฐ์„œ,๊ณต๊ฐœ, ๋น„๊ณต๊ฐœ).hwp

untitled

2์›” ๊ฐ•์ŠตํšŒ์›์˜ ์ˆ˜์˜์žฅ ์ด์šฉ๊ธฐ๊ฐ„์€ ๋งค์›” 1์ผ๋ถ€ํ„ฐ ๋ง์ผ๊นŒ์ง€๋กœ ํ•œ๋‹ค.๋‹ค๋งŒ,์›” ์ž์œ ์ˆ˜์˜ํšŒ ์›,์ž์œ ์ˆ˜์˜ ํ›„ ๊ฐ•์ŠตํšŒ์›์€ ์ ‘์ˆ˜์ผ ๋‹ค์Œ๋‹ฌ ์ „์ผ์— ์œ ํšจ๊ธฐ๊ฐ„์ด ์ข…๋ฃŒ๋œ๋‹ค.<๊ฐœ์ • , > ์ œ10์กฐ(ํšŒ์›์ฆ ์žฌ๋ฐœ๊ธ‰)1ํšŒ์›์ฆ์„ ๊ต๋ถ€๋ฐ›์€ ์ž๊ฐ€ ๋ถ„์‹ค,๋ง์‹ค,ํ›ผ์† ๋ฐ

> 1. ๋ฒ• ์ œ34์กฐ์ œ1ํ•ญ์ œ3ํ˜ธ์— ๋”ฐ๋ฅธ ๋…ธ์ธ์ „๋ฌธ๋ณ‘์› 2. ๊ตญ๋ฏผ๊ฑด๊ฐ•๋ณดํ—˜๋ฒ• ์ œ40์กฐ์ œ1ํ•ญ์˜ ๊ทœ์ •์— ์˜ํ•œ ์š”์–‘๊ธฐ๊ด€(์•ฝ๊ตญ์„ ์ œ์™ธํ•œ๋‹ค) 3. ์‚ญ์ œ< > 4. ์˜๋ฃŒ๊ธ‰์—ฌ๋ฒ• ์ œ2์กฐ์ œ2ํ˜ธ์˜ ๊ทœ์ •์— ์˜ํ•œ ์˜๋ฃŒ๊ธ‰์—ฌ๊ธฐ๊ด€ ์ œ9์กฐ (๊ฑด๊ฐ•์ง„๋‹จ) ์˜ ์ œ20์กฐ์ œ1ํ•ญ์˜ ๊ทœ

๋…ธ์ธ๋ณต์ง€๋ฒ• ์‹œํ–‰๊ทœ์น™

ๅ‡ก ไพ‹ ไธ€. ์ด ๊ธ€์€ ๆœ ้ฎฎ ๆ—ฅ ๅ ฑ ์— ๆˆ ๅ‡ ้คจ ๅคง ไธญ ๆ–‡ ๅญธ ็ง‘ ๅ…จ ๅปฃ ้Žญ ๆ•Ž ๆŽˆ ๊ฐ€ ๏ฆš ่ผ‰ ํ•œ ์ƒํ™œํ•œ์ž์—์„œ ๆ‹” ่ƒ ํ•˜์˜€๋‹ค. ้€ƒ ๊ฐ€์ง€๋Ÿฐํ•  ๋„ ่ตฐ ๋‹ฌ๋ฆด ์ฃผ ๋„์ฃผ( ้€ƒ ่ตฐ ) ํ”ผํ•˜์—ฌ ๋‹ฌ์•„๋‚จ. ๋„๋ง( ้€ƒ ไบก ). ํ•„์‚ฌ์˜ ๋„์ฃผ/๊ทธ ํ”ผ์˜์ž๋Š” ๋„์ฃผ์˜ ์šฐ๋ ค๊ฐ€ ์—†์–ด ๋ณด์„๊ธˆ์„ ๋‚ด๊ณ 

<B9E9B3E2C5CDBFEFB4F5B5EBBEEE20B0A1C1A4B8AE20B1E6C0BB20B0C8B4C2B4D92E687770>

์ฃผ์ง€์Šค๋‹˜์˜ ์ด ๋‹ฌ์˜ ๋ฒ•๋ฌธ ์„ฑ์ฒ  ํฐ์Šค๋‹˜ ๊ธฐ๋…๊ด€ ๋ถˆ์‚ฌ๋ฅผ ํšŒํ–ฅํ•˜๋ฉด์„œ 20์—ฌ ๋…„ ์ „ ์„ฑ์ฒ  ํฐ์Šค๋‹˜ ์‚ฌ๋ฆฌํƒ‘์„ ๊ฑด๋ฆฝํ•˜๋ ค๊ณ  ์ค‘๊ตญ ์„๊ตด๋‹ต์‚ฌ ์—ฐ๊ตฌํŒ€์„ ๋”ฐ๋ผ ์ค‘๊ตญ ๋ถˆ๊ต์„ฑ์ง€๋ฅผ ํƒ๋ฐฉํ•˜์˜€์Šต ๋‹ˆ๋‹ค. ๋Œ€๋™์˜ ์šด๊ฐ•์„๊ตด, ์šฉ๋ฌธ์„๊ตด, ๊ณต์˜์„๊ตด, ๋งฅ์ ์‚ฐ์„ ๊ตด, ๋Œ€์กฑ์„๊ตด, ํ‹ฐ๋ฒณ ๋ผ์‹ธ์˜ ํฌํƒˆ๋ผ๊ถ๊ณผ ์ฃผ๋ณ€์˜ ํฐ

< C1A633B1C75FC3D6C1BE5FBCF6C1A4BABB2E687770>

<C3D6BFECBCF6BBF328BFEBB0ADB5BF29202D20C3D6C1BE2E687770>

E1-์ •๋‹ต๋ฐํ’€์ด(1~24)ok

<C1B6BCB1B4EBBCBCBDC3B1E2342DC3D6C1BE2E687770>

0429bodo.hwp

์ตœ์šฐ์„.hwp

๊ณผ ์œ„ ๊ฐ€ ์˜ค๋Š” ๊ฒฝ์šฐ์—๋Š” ์•ž๋ง ๋ฐ›์นจ์„ ๋Œ€ํ‘œ์Œ์œผ๋กœ ๋ฐ”๊พผ [๋‹ค๊ฐ€ํŽ˜]์™€ [ํ๊ท€ ์—]๊ฐ€ ์˜ฌ๋ฐ”๋ฅธ ๋ฐœ์Œ์ด [์•ˆ์ž์„œ], [ํ• ํŠผ], [์—…์“ฐ๋ฏ€๋กœ], [์ ˆ๋ฏ] ํ’€์ด ์ž์Œ์œผ๋กœ ๋๋‚˜๋Š” ๋ง์ธ ์•‰- ๊ณผ ํ•ฅ-, ์—†-, ์ Š- ์— ๊ฐ๊ฐ ๋ชจ์Œ์œผ๋กœ ์‹œ์ž‘ํ•˜๋Š” ํ˜•์‹ํ˜•ํƒœ์†Œ์ธ -์•„์„œ, -์€, -์œผ๋ฏ€๋กœ, -์Œ

<C0CEBCE2BABB2D33C2F7BCF6C1A420B1B9BFAAC3D1BCAD203130B1C72E687770>

untitled

๋ฏผ์ฃผ์žฅ์ •-๋…ธ๋™์šด๋™(๋ถ„๊ถŒ).indd

ไผ)์ด๋ผ๊ณ  ํ•˜์˜€๋Š”๋ฐ, ๋ผ์ž(็พ…ๅญ—)๋Š” ๋‚˜์ž(้‚ฃๅญ—)๋กœ ์“ฐ๊ธฐ๋„ ํ•˜๊ณ  ์•ผ์ž(่€ถๅญ—)๋กœ ์“ฐ๊ธฐ๋„ ํ•œ๋‹ค. ๋˜ ์„œ๋ฒŒ(ๅพไผ)์ด๋ผ๊ณ ๋„ ํ•œ๋‹ค. ์„ธ์†์—์„œ ๊ฒฝ์ž(ไบฌๅญ—)๋ฅผ ์ƒˆ๊ฒจ ์„œ๋ฒŒ(ๅพไผ)์ด๋ผ๊ณ  ํ•œ๋‹ค. ์ด ๋•Œ๋ฌธ์— ๋˜ ์‚ฌ๋ผ(ๆ–ฏ็พ…)๋ผ๊ณ  ํ•˜๊ธฐ๋„ ํ•˜๊ณ , ๋˜ ์‚ฌ๋กœ(ๆ–ฏ็›ง)๋ผ๊ณ  ํ•˜๊ธฐ๋„ ํ•œ๋‹ค. ์žฌ์œ„ ๊ธฐ๊ฐ„์€ 6


6ยฑร‡ยธรฑร‚รท

๊ต์‚ฌ์šฉ์ง€๋„์„œ_์“ฐ๊ธฐ.hwp

< BDC3BAB8C1A4B1D4C6C75BC8A3BFDC D2E687770>

cls46-06(์‹ฌ์šฐ์˜).hwp

<C3D6C1BE5FBBF5B1B9BEEEBBFDC8B0B0DCBFEFC8A C3D6C1BEBABB292E687770>

ๆ™‚ ็ฟ’ ่ชช ) 5), ์›ํ˜ธ์„ค( ๅ…ƒ ๆ˜Š ่ชช ) 6) ๋“ฑ์ด ์žˆ๋‹ค. 7) ์ด ๊ฐ€์šด๋ฐ ์ž„์ œ์„ค์— ๋™์˜ํ•˜๋Š”๋ฐ”, ์ƒ์„ธํ•œ ๋…ผ์˜๋Š” ํ™ฉํŒจ๊ฐ•์˜ ๋…ผ์˜๋กœ ๋ฏธ๋ฃจ๋‚˜ ๊ทธ์˜ ๋…ผ์˜์— ๋…ผ๊ฑฐ๋กœ์„œ ๋น ์ ธ ์žˆ๋Š” ๋ถ€๋ถ„์„ ๋ณด๊ฐ•ํ•˜์—ฌ ์ž„์ œ์„ค์— ๋Œ€ํ•œ ๋ณ€์ฆ( ่พจ ่ญ‰ )์„ ๋ง๋ถ™์ด๊ณ ์ž ํ•œ๋‹ค. ์šฐ์„ , ๋‹ค์Œ์˜ ์ธ์šฉ๋ฌธ์„ ๋ณด๋„๋ก

์ดˆ๋“ฑ๊ตญ์–ด์—์„œ ๊ด€์šฉํ‘œํ˜„ ์ง€๋„ ๋ฐฉ์•ˆ ์—ฐ๊ตฌ

177

์ œ์ฃผ์–ด ๊ต์œก์ž๋ฃŒ(์ค‘๋“ฑ)-์ž‘์—….hwp

ยธรฉยธรฑยผร’ยฝร„รรถ 63รˆยฃ_ยณยปรรถ รƒร–รยพ

01Report_210-4.hwp

<C3D1BCB15FC0CCC8C45FBFECB8AE5FB1B3C0B0C0C75FB9E6C7E D352D32315FC5E4292E687770>



๊ต์œก ๊ณผ ํ•™๊ธฐ ์ˆ ๋ถ€ ๊ณ  ์‹œ ์ œ ํ˜ธ ์ดˆ ์ค‘๋“ฑ๊ต์œก๋ฒ• ์ œ23์กฐ ์ œ2ํ•ญ์— ์˜๊ฑฐํ•˜์—ฌ ์ดˆ ์ค‘๋“ฑํ•™๊ต ๊ต์œก๊ณผ์ •์„ ๋‹ค์Œ๊ณผ ๊ฐ™์ด ๊ณ ์‹œํ•ฉ๋‹ˆ๋‹ค. 2011๋…„ 8์›” 9์ผ ๊ต์œก๊ณผํ•™๊ธฐ์ˆ ๋ถ€์žฅ๊ด€ 1. ์ดˆ ์ค‘๋“ฑํ•™๊ต ๊ต์œก๊ณผ์ • ์ด๋ก ์€ ๋ณ„์ฑ… 1 ๊ณผ ๊ฐ™์Šต๋‹ˆ๋‹ค. 2. ์ดˆ๋“ฑํ•™๊ต ๊ต์œก๊ณผ์ •์€ ๋ณ„์ฑ…

์‹œํ—˜์ง€ ์ถœ์ œ ์–‘์‹

์šฐ๋ฆฌ๋‚˜๋ผ์˜ ์ „ํ†ต๋ฌธํ™”์—๋Š” ๋ฌด์—‡์ด ์žˆ๋Š”์ง€ ์•Œ์•„๋ด…์‹œ๋‹ค. ์šฐ๋ฆฌ๋‚˜๋ผ์˜ ์ „ํ†ต๋ฌธํ™”๋ฅผ ์ฒดํ—˜ํ•ฉ์‹œ๋‹ค. ์šฐ๋ฆฌ๋‚˜๋ผ์˜ ์ „ํ†ต๋ฌธํ™”๋ฅผ ์†Œ์ค‘ํžˆ ์—ฌ๊ธฐ๋Š” ๋งˆ์Œ์„ ๊ฐ€์ง‘์‹œ๋‹ค. 5. ์šฐ๋ฆฌ ์˜ท ํ•œ๋ณต์˜ ํŠน์ง• ์ž๋ฃŒ 3 ์ฐธ๊ณ  ๋‚จ์ž์™€ ์—ฌ์ž๊ฐ€ ์ž…๋Š” ํ•œ๋ณต์˜ ์ข…๋ฅ˜ ๊ฐ€ ๋‹ฌ๋ž๋‹ค๋Š” ๊ฒƒ์„ ์•Œ๋ ค ์ค€๋‹ค. 85์ชฝ ๋ฌธ์ œ 8, 9 ์ž๋ฃŒ

์ƒํ’ˆ ์ „๋‹จ์ง€

::: ํ•ด๋‹น์‚ฌํ•ญ์ด ์—†์„ ๊ฒฝ์šฐ ๋ฌด ํ‘œ์‹œํ•˜์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค. ๊ฒ€ํ† ํ•ญ๋ชฉ ๊ฒ€ ํ†  ์—ฌ ๋ถ€ ( ํ‘œ์‹œ) ์‹œ ๋ฏผ : ์œ  ( ) ๋ฌด ์‹œ ๋ฏผ ์ฐธ ์—ฌ ๊ณ  ๋ ค ์‚ฌ ํ•ญ ์ด ํ•ด ๋‹น ์‚ฌ ์ž : ์œ  ( ) ๋ฌด ์ „ ๋ฌธ ๊ฐ€ : ์œ  ( ) ๋ฌด ์˜ด ๋ธŒ ์ฆˆ ๋งŒ : ์œ  ( ) ๋ฌด ๋ฒ• ๋ น ๊ทœ ์ • : ๊ตํ†ต ํ™˜๊ฒฝ ์žฌ

2

DBPIA-NURIMEDIA

ํ™”์ด๋ จ(่ฏไปฅๆˆ€) hwp

ร†รฒรˆ๏ฟฝยดยฉยธยฎ 94รˆยฃ ยณยปรรถ_รƒร–รยพ

ๆญฏ1##01.PDF

<5BC1F8C7E0C1DF2D31B1C75D2DBCF6C1A4BABB2E687770>

120229(00)(1~3).indd

<BFBEBEC6C0CCB5E9C0C720B3EEC0CC2E20B3EBB7A120C0CCBEDFB1E220C7D0B1B3202D20C0DAB7E1322E687770>

- ํ›„์ฟ ์‹œ๋งˆ ์›์ „์‚ฌ๊ณ ์˜ ์ง„ํ–‰๊ณผ์ • ํ›„์ฟ ์‹œ๋งˆ ์ œ1์›์ „(ํ›„์ฟ ์‹œ๋งˆ ํ›„ํƒ€๋ฐ”๊ตฐ์— ์†Œ์žฌ)์˜ ์‚ฌ๊ณ ๋Š” 2011๋…„ 3์›” 11์ผ ์ผ๋ณธ ๋™๋ถ๋ถ€ ์ง€๋ฐฉ ์„ ๊ฐ•ํƒ€ํ•œ ๊ทœ๋ชจ 9.0์˜ ๋Œ€์ง€์ง„์œผ๋กœ ์ธํ•ด ์›์ž๋กœ 1~3ํ˜ธ๊ธฐ์˜ ์ „์›์ด ๋ฉˆ์ถ”๊ฒŒ ๋˜๋ฉด์„œ ์ด‰๋ฐœ๋˜์—ˆ๋‹ค. ๋‹น์‹œ์— ํ›„์ฟ ์‹œ๋งˆ ์ œ1์›์ „์˜ ์ด 6๊ธฐ์˜ ์›์ž๋กœ ๊ฐ€

์ง„๋‹จ, ํ‘œ์‹œใƒป๊ด‘๊ณ ๋ฒ• ์‹œํ–‰ 1๋…„

(์ž๋ฃŒ)2016ํ•™๋…„๋„ ์ˆ˜์‹œ๋ชจ์ง‘ ์ „ํ˜•๋ณ„ ๋ฉด์ ‘์งˆ๋ฌธ(์˜์˜ˆ๊ณผํฌํ•จ)(์ตœ์ข… ).hwp

๋ชฉ ์ฐจ I. ๊ต์œก ๊ณ„ํš์˜ ๊ธฐ์ € 1 1. ๊ฒฝ๋ถ ๊ต์œก ์ง€ํ‘œ 1 2. ๊ตฌ๋ฏธ ๊ต์œก์˜ ์ง€ํ‘œ 2 3. ๊ฒฝ๋ถ ๋ฐ ๊ตฌ๋ฏธ ์œ ์น˜์› ๊ต์œก์˜ ๋ฐฉํ–ฅ 3 4. ์œ ์น˜์› ํ˜„ํ™ฉ 4 II. ๋ณธ์› ๊ต์œก ๋ชฉํ‘œ 7 1. ๋ณธ์›์˜ ๊ต์œก ๋ชฉํ‘œ ๋ฐ ์šด์˜ ์ค‘์  7 2. ์ค‘์  ๊ต์œกํ™œ๋™ ์ถ”์ง„ ๊ณ„ํš 8 III. ๊ต์œก๊ณผ์ •

< B5BFBEC6BDC3BEC6BBE E687770>

3232 ํŽธ์ง‘๋ณธ(5.15).hwp

<3130BAB9BDC428BCF6C1A4292E687770>

11๋ฏผ๋ฝ์ดˆ์‹ ๋ฌธ4ํ˜ธ



13๋ฐฑ์ ๋งž๋Š”์„ธํŠธ๋ถ€๋ก2๋…„(49~57)

์ œ1์ ˆ ์กฐ์„ ์‹œ๋Œ€ ์ด์ „์˜ ๊ต์œก

์ƒˆ๋งŒ๊ธˆ์„ธ๋ฏธ๋‚˜-1101-์ด์–‘์žฌ.hwp

??

652

ๆญฏ ์กฐ์„ ์ผ๋ณด.PDF

<33B1C7C3D6C1BEBABB28BCF6C1A42D E687770>

PowerPoint ํ”„๋ ˆ์  ํ…Œ์ด์…˜

<C1DFB1DE2842C7FC292E687770>

96๋ถ€์‚ฐ์—ฐ์ฃผ๋ฌธํ™”\(๊น€์ฐฝ์šฑ\)

???? 1

ร€รยบยปร†รญ-รƒร–รยพ

2016๋…„ ์ œ35์ฐจ ํ†ต์‹ ์‹ฌ์˜์†Œ์œ„์›ํšŒ ํšŒ์˜๋ก(์‹ฌ์˜์˜๊ฒฐ์„œ,๊ณต๊ฐœ,๋น„๊ณต๊ฐœ).hwp

๋ชฉ ์ฐจ ๊ตญํšŒ 1 ์›” ์ค‘ ์ œ ๊ฐœ์ • ๋ฒ•๋ น ๋Œ€ํ†ต๋ น๋ น 7 ๊ฑด ( ์ œ์ • -, ๊ฐœ์ • 7, ํ์ง€ -) 1. ๋Œ๊ฑด์„ค ๋ฐ ์ฃผ๋ณ€์ง€์—ญ์ง€์› ๋“ฑ์— ๊ด€ํ•œ ๋ฒ•๋ฅ  ์‹œํ–‰๋ น ์ผ๋ถ€๊ฐœ์ • 1 2. ์ง€๋ฐฉ๊ณต๋ฌด์› ์ˆ˜๋‹น ๋“ฑ์— ๊ด€ํ•œ ๊ทœ์ • ์ผ๋ถ€๊ฐœ์ • 1 3. ๊ฒฝ๋ ฅ๋‹จ์ ˆ์—ฌ์„ฑ๋“ฑ์˜ ๊ฒฝ์ œํ™œ๋™ ์ด‰์ง„๋ฒ• ์‹œํ–‰๋ น ์ผ๋ถ€๊ฐœ์ • 2 4. ๋Œ€

์ข…์‚ฌ์—ฐ๊ตฌ์ž๋ฃŒ-์ด์•ผ๊ธฐ๋ฐฉ hwp

์ • ๋‹ต ๊ณผ ํ•ด ์„ค 1 (1) ์กด์ค‘ํ•˜๊ณ  ๋ฐฐ๋ คํ•˜๋Š” ์–ธ์–ด์ƒํ™œ ์ฃผ์š” ์ง€๋ฌธ ํ•œ ๋ฒˆ ๋” ๋ณธ๋ฌธ 10~12์ชฝ [์˜ˆ์‹œ ๋‹ต] ์ƒ๋Œ€์—๊ฒŒ ์ƒ์ฒ˜๋ฅผ ์ฃผ๊ณ  ํ•œ ์‚ฌ ๋žŒ์˜ ์‚ถ์„ ํŒŒ๊ดดํ•  ์ˆ˜๋„ ์žˆ์œผ๋ฉฐ, ์‚ฌํšŒ ์ „์ฒด์˜ ๋ถ„์œ„๊ธฐ๋ฅผ ํ•ด์ณ ์—ฌ๋Ÿฌ ๊ฐ€์ง€ ์‚ฌํšŒ ๋ฌธ์ œ๋ฅผ ๋ฐœ์ƒ์‹œํ‚ฌ ์ˆ˜ ์žˆ๋‹ค. 04 5

<34B1C720C0CEB1C7C4A7C7D828C3D6C1BEC6EDC1FD D28BCF6C1A4292E687770>

160215

์ฐธ๊ณ  ๊ธˆ์œต๋ถ„์•ผ ๊ฐœ์ธ์ •๋ณด๋ณดํ˜ธ ๊ฐ€์ด๋“œ๋ผ์ธ 1. ๊ฐœ์ธ์ •๋ณด๋ณดํ˜ธ ๊ด€๊ณ„ ๋ฒ•๋ น ๊ฐœ์ธ์ •๋ณด ๋ณดํ˜ธ๋ฒ• ์‹œํ–‰๋ น ์‹ ์šฉ์ •๋ณด์˜ ์ด์šฉ ๋ฐ ๋ณดํ˜ธ์— ๊ด€ํ•œ ๋ฒ•๋ฅ  ์‹œํ–‰๋ น ๊ธˆ์œต์‹ค๋ช…๊ฑฐ๋ž˜ ๋ฐ ๋น„๋ฐ€๋ณด์žฅ์— ๊ด€ํ•œ ๋ฒ•๋ฅ  ์‹œํ–‰๋ น ์ „์ž๊ธˆ์œต๊ฑฐ๋ž˜๋ฒ• ์‹œํ–‰๋ น ์€ํ–‰๋ฒ• ์‹œํ–‰๋ น ๋ณดํ—˜์—…๋ฒ• ์‹œํ–‰๋ น ์ž๋™์ฐจ์†ํ•ด๋ฐฐ์ƒ ๋ณด์žฅ๋ฒ• ์‹œํ–‰๋ น ์ž๋ณธ์‹œ์žฅ๊ณผ

hwp

<C1A4C3A5B8DEB8F05FC1A C8A35FC7D1B9DDB5B5C0C720C1F6C1F8B9DFBBFD20C0CCB7C2B0FA20B0ADBFF8B5B520B0FAC1A62E687770>

580 ์ธ๋ฌผ ๊ฐ•์ˆœ( ๅบท ็ด” 1390(๊ณต์–‘์™• 2) 1468(์˜ˆ์ข… ์ฆ‰์œ„๋…„ ) ์กฐ์„  ์ดˆ๊ธฐ์˜ ๋ช…์žฅ.๋ณธ๊ด€์€ ์‹ ์ฒœ( ไฟก ๅท ).์ž๋Š” ํƒœ์ดˆ( ๅคช ๅˆ ).์‹œํ˜ธ๋Š” ์žฅ๋ฏผ( ่ŽŠ ๆ„ ).๋ณด๋ นํ˜„ ์ง€๋‚ด๋ฆฌ( ไฟ ๏ฅŸ ็ธฃ ๆฑ  ๅ…ง ้‡Œ,์ง€๊ธˆ์˜ ๋ณด๋ น์‹œ ์ฃผํฌ๋ฉด ๋ณด๋ น๋ฆฌ)์—์„œ ์ถœ์ƒํ•˜์˜€๋‹ค.์•„๋ฒ„์ง€๋Š” ํ†ตํ›ˆ๋Œ€๋ถ€ ํŒ๋ฌด

<C1DFB0B3BBE7B9FD3128B9FDB7C92C20B0B3C1A4B9DDBFB5292E687770>

<312E B3E2B5B520BBE7C8B8BAB9C1F6B0FC20BFEEBFB5B0FCB7C320BEF7B9ABC3B3B8AE20BEC8B3BB28B0E1C0E7BABB292DC6EDC1FD2E687770>

ํฌ์ฒœ์‹œ์‹œ์„ค๊ด€๋ฆฌ๊ณต๋‹จ ๋‚ด๊ทœ ์ œ 24ํ˜ธ ํฌ์ฒœ์‹œ์‹œ์„ค๊ด€๋ฆฌ๊ณต๋‹จ ์ธ์‚ฌ๊ทœ์ • ์‹œํ–‰๋‚ด๊ทœ ์ผ๋ถ€๊ฐœ์ •(์•ˆ) ํฌ์ฒœ์‹œ์‹œ์„ค๊ด€๋ฆฌ๊ณต๋‹จ ์ธ์‚ฌ๊ทœ์ • ์‹œํ–‰๋‚ด๊ทœ ์ผ๋ถ€๋ฅผ ๋‹ค์Œ๊ณผ ๊ฐ™์ด ๊ฐœ์ • ํ•œ๋‹ค. ์ œ17์กฐ(๊ธฐ๊ฐ„์ œ๊ทผ๋กœ์ž์˜ ๋ฌด๊ธฐ๊ณ„์•ฝ์ง ์ž„์šฉ) 1 ๊ธฐ๊ฐ„์ œ๊ทผ๋กœ์ž ๊ด€๋ฆฌ๊ทœ์ • ์ œ16์กฐ ๋ฅผ ์ œ19์กฐ ๋กœ ํ•œ๋‹ค. ์ œ20์กฐ(์ธ์‚ฌ๊ธฐ๋ก)

ad hwp

VISION2009์‚ฌ์—…๊ณ„ํš(v5.0)-3์›”5์ผ ํ† ๋ก ์šฉ ์ดˆ์•ˆ.hwp

ๆญฏ๋ชฉ์ฐจ45ํ˜ธ.PDF

3. ์€ํ•˜ 1 ์šฐ๋ฆฌ ์€ํ•˜ ์œ„ : ๋‚˜์„ ํ˜• ์˜† : ๋ณผ๋กํ•œ ์›๋ฐ˜ํ˜• ํƒœ์–‘์€ ์€ํ•˜ํ•ต์œผ๋กœ๋ถ€ํ„ฐ 3๋งŒ๊ด‘๋…„ ๋–จ์–ด์ง„ ๊ณณ์— ์œ„์น˜ 2 ์€ํ•˜์˜ ๋ถ„๋ฅ˜ ๊ทœ์น™์ ์ธ ๋ชจ์–‘์˜ ์œ ๋ฌด ํƒ€์›์€ํ•˜, ๋‚˜์„ ์€ํ•˜์™€ ํƒ€์›์€ํ•˜ ๋‚˜์„ ํŒ”์˜ ์œ ๋ฌด ํƒ€์›์€ํ•˜์™€ ๋‚˜์„  ์€ํ•˜ ๋ง‰๋Œ€ ๋ชจ์–‘ ๊ตฌ์กฐ์˜ ์œ ๋ฌด ์ •์ƒ๋‚˜์„ ์€ํ•˜์™€ ๋ง‰๋Œ€๋‚˜์„ ์€ํ•˜ 4.

๊ทผ๋Œ€๋ฌธํ™”์žฌ๋ถ„๊ณผ ์ œ4์ฐจ ํšŒ์˜๋ก(๊ณต๊ฐœ)

์ธ์ฒœ๊ด‘์—ญ์‹œ์˜ํšŒ ์˜์› ์ƒํ•ด ๋“ฑ ๋ณด์ƒ๊ธˆ ์ง€๊ธ‰์— ๊ด€ํ•œ ์กฐ๋ก€ ์ผ๋ถ€๊ฐœ์ •์กฐ๋ก€์•ˆ ์˜์•ˆ ๋ฒˆํ˜ธ 179 ์ œ์•ˆ์—ฐ์›”์ผ : ์ œ ์•ˆ ์ž :์กฐ๋ก€์ •๋น„ํŠน๋ณ„์œ„์›ํšŒ์œ„์›์žฅ ์ œ์•ˆ์ด์œ  ๊ณต๋ฌด์ƒ์žฌํ•ด์ธ์ •๊ธฐ์ค€ (์ด๋ฌด์ฒ˜ํ›ˆ๋ น ์ œ153ํ˜ธ)์ด ๊ณต๋ฌด์›์—ฐ๊ธˆ๋ฒ• ์‹œํ–‰๊ทœ์น™ (ํ–‰์ •์ž์น˜๋ถ€๋ น ์ œ89ํ˜ธ)์œผ๋กœ ํก์ˆ˜ ์ „๋ฉด ๊ฐœ

๊ต์œก์‹ค์Šต ์†Œ๊ฐ๋ฌธ

1

๋ ˆ์ด์•„์›ƒ 1

ยผรพยทรŠยนยฎ-5ร€รฅยผรถรยค

109

ๆญฏCRM๊ฐœ๊ด„_ํ—ˆ์ˆœ์˜.PDF

์—ญ์‚ฌ์˜ ์œ„์กฐ(ๅƒž้€ )๋Š” ์šฉ์„œํ•  ์ˆ˜ ์—†๋‹ค.

๋‹จ์œ„: ํ™˜๊ฒฝ์ •์ฑ… ํ˜•์‚ฐ๊ฐ•์‚ด๋ฆฌ๊ธฐ ์ˆ˜์ค‘์ •ํ™”ํ™œ๋™ ์ง€์› 10,000,000์›*90%<์ ˆ๊ฐ> ํ˜•์‚ฐ๊ฐ•์‚ด๋ฆฌ๊ธฐ ํ™˜๊ฒฝ์ •ํ™” ๋ฐ ๊ฐ์‹œํ™œ๋™ 5,000,000์›*90%<์ ˆ๊ฐ> 9,000 4, ๋ฏผ๊ฐ„ํ–‰์‚ฌ๋ณด์กฐ 9,000 10,000 1,000 ์ž์—ฐ๋ณดํ˜ธ๊ธฐ๋…์‹ ๋ฐ ๋ฐฑ์ผ์žฅ(์‚ฌ์ƒ,์„œ์˜ˆ)๋Œ€ํšŒ 10

๋ฉฐ ์˜ค์Šค๋ณธ์„ ์ค‘์‹ฌ์œผ๋กœ ํ•œ ์ž‘์€ ์ •๋ถ€, ์‹œ์žฅ ๊ฐœํ˜์ •์ฑ…์„ ๋ฐ€๊ณ  ๋‚˜๊ฐ”๋‹ค. ์ด์— ๋Œ€์‘ ํ•˜์—ฌ ๋…ธ๋™๋‹น์€ ๋ณด์ˆ˜๋‹น๊ณผ ๊ทน๋ช…ํžˆ ๋ฐ˜๋Œ€๋˜๋Š” ์ •๊ฐ• ์ •์ฑ…์„ ๋‚ด์„ธ์› ๋‹ค. ์˜๊ตญ์˜ ์ •์น˜ ์ƒํ™ฉ์€ ์ƒˆ๋ˆ„๋ฆฌ๋‹น๊ณผ ๋”๋ถˆ์–ด ๋ฏผ์ฃผ๋‹น, ๊ตญ๋ฏผ์˜๋‹น์ด ์„œ๋กœ ๊ฒฝ์ œ ๋ฏผ์ฃผํ™” ์™€ ๋ฌด์ฐจ๋ณ„์  ๋ณต์ง€๊ณต์•ฝ์„ ์•ž์„ธ์šฐ๋ฉฐ ํ‘œ๋ฅผ ๊ตฌ๊ฑธํ•˜๊ธฐ ์œ„ํ•œ

<33352D2D31342DC0CCB0E6C0DA2E687770>

Transcription:

56. CRM 1. CRM,, CRM. CRM.. CRM, CRM. CRM,. CRM, < -1>.

CRM 57 < -1> CRM - 1999CRM, 2000 9 - CRM 10-2001 3 5-1998 4 7 1 CRM - 1999 72000 4 (DW) - 2000 4CRM - 2000 92001 3 2 CRM - 1999 10 DB - 2000 2 5 CRM TFT - 2000 8 CRM - 2000 11 CRM - 2001 2 - CRM DB, - 1999 DB,, - 1998 1 DB - 1999 7CRM - 2001CRM - 1999CRM, - 1999 9 CRM, 11 - : CRM online,, CRM, 2001.4., http:/ / www.crm.co.kr,,, 2001.7. CRM CRM.

58 (CRM)., CRM/ DW. 1) CRMCRM.,,.,.,.,,., ().,,,.,,,, (CRM). 2) CRM <-1> 1997 10,,,

CRM 59. < -1> CRM () D W 97.10 98.3 98.7 98.11 99.2, CRM 1997 101998 3. DB DW - - - - 10 - DW DBM, 1998 4 1998 11CRM,,. / DB

60 (Data Transform ation) (OLAP) - (2,500 ) - () - - (Data Mining) - (retention) - (scoring) (Perform ance Tunin g), 1998 7 CRM 15,,,. (15) Minin g - - - - CM (Cam p aign Managem ent), CRM 1999 2,.

CRM 61 - DW (2000.3, ) - DW (99.2 5) - DW (99.2 9) - 150GB350GB - 50 500 3) CRM., DB CRM, CRM, CRM. CRM., CRM,,,. CRM.,., (Call-Center Agent),.,,.,.,,.

62 < -2> C RM() / S c o ring / (CM) OLAP (: 300) score /score CM Data Mining (: 90) 4). - (E-DW) - - (EC) -,., Data Mart.,. CRM

CRM 63 CM (Cam p aign Managem ent),,, (, )., (EC).,.,.,,,. 5) CRM (cross selling), (retention). (cross selling). 2, 1. - 22

64 WHO MODELS? WHICH MODELS 2? 2 2-21 -, 2. <Ex> 21.55 ( ) 0.34 (23-35 ) 0.51 ( ) 0.39 () 0.21 ( )() -, - -,.

CRM 65 <Ex> : : 70xxxx-xxxxxxx ****** 62xxxx-xxxxxxx ****** 83xxxx-xxxxxxx ****** 65xxxx-xxxxxxx ****** 62xxxx-xxxxxxx ****** 74xxxx-xxxxxxx ****** 69xxxx-xxxxxxx ****** 67xxxx-xxxxxxx ****** (retention).,,. -,, <Ex> () / 1-10 3737 527 1985 355 53.12% 67.36% 11-20 3792 513 1883 320 49.66% 62.38% 21-31 6668 786 3214 513 48.20% 65.27% 1-10 9820 901 4668 526 47.54% 58.38% 11-20 11538 894 4769 496 41.33% 55.48% 2 1-3 1 19632 1162 7465 618 38.0 2 % 53.18% -,

66 <Ex> ( ) 20-25 99 558 50 94 50.51% 16.85 % 25-30 1006 2212 490 421 48.71% 18.63% 30-35 1982 1956 906 407 45.71% 20.81% 35-40 2185 1471 957 297 43.80% 20.19% 40-50 2887 1190 1462 265 50.64% 22.27% 50-60 1296 313 650 71 50.15% 22.68% 60 287 61 123 13 42.86% 21.31% -, <Ex> ( ) / 1 / / / 2 0-2 5 24.46% 27.50% 31.58% 13.0 6 % 13.88% 2 5-3 0 24.66% 10.51% 26.16% 14.8 8 % 14.40% 30-35 26.15% 18.75% 20.00% 15.14% 17.46% 35-40 26.78% 13.74% 22.48% 16.34% 19.80% 40-50 26.67% 19.72% 27.68% 19.74% 24.18% 50-60 26.83% 15.00% 32.59% 28.30% 30.11% 60 42.83% 20.41% 40.00% 37.50% 19.23%,. <Ex> - : (),, - : 30, - : 30, /.

CRM 67 2. CRM.. (CRM),.,, CRM., CRM., CRM.., CRM.., 7).,,,,., 7), CRM, 2000.9.

68., TM, DM,.,.,,., ITDB., CRM.,, 8). CRM, (1 ),, CRM. CRM,,,., CRM 9). - - - CRM - CRM 8), CRM Marketing,, 2001.4. 9), CRM, 2000.9.

CRM 69 - CRM CRM,.,..,,,..

70 < -2> C RM CRM - CRM - - - CRM CRM - :, CRM, 2000.9., p.82. 3. CRM CRM., CRM,,. Insight Technology Grou p 10), CRM,,

CRM 71. < -3> C RM 25% 35% 2% 20% 42% : Insight Technology Group ( ), CRM, 2001.1., CRM,.,,., CRM,,.,.. 10) ( ), CRM, 2001.1.

72,,. < -3> CRM ( ) 2 19 66 95 52 2 22 72 95 43 8 19 87 84 36 5 26 91 67 43 5 26 50 109 43, 13 21 65 85 48 16 27 62 73 56 e- 13 26 69 88 37 : 234,. CRM, 1. CRM., CRM,,,,.

CRM 73 < -4> CRM ( ) 13 34 103 52 31 13 39 101 51 29 8 44 125 46 9 13 27 98 71 23 9 37 114 56 15 : 234,. <-3>CRM 20%.. CRM 1 1,,. CRM,.

74 < -5> CRM ( ) 3 23 77 90 40 3 27 77 87 38 8 35 121 44 24 7 35 101 58 31 5 15 73 100 40 9 41 122 51 9 4 25 68 99 35 : 234,. CRM.,,,. CRM.

CRM 75 < -6> CRM ( ) 1 15 61 115 41 3 18 73 102 37 1 15 53 118 47 1 11 65 90 66 4 16 58 105 49 : 234,.