Daum Communications CRM 2007. 3. 14.
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Go Back to Basic!!! Daum Daum CRM
Daum Daum
Daum, Daum
Daum Daum. Daum.
Daum CRM Service Business Daum Daum.. Analysis
Daum CRM Daum Service Search Cafe Daum Business e-marketing TMP Shopping
Daum Service - Search
Daum Service - Search Daum
Daum Service - Search,,.. Dump Data Analysis Insight Value
Daum CRM Daum Service Search Cafe Daum Business e-marketing TMP Shopping
Daum Service - Cafe, Daum 700, 20 UCC?``
Daum Service - Cafe :,,. Gathering Modeling Service é
Daum Service - Cafe :,,. Gathering Modeling Service
Daum Service - Cafe :,,. Gathering Modeling Service
Daum Service - Cafe
Daum Service - Cafe 1) Choice. 2) Motivation.., Daum.
Daum CRM Daum Service Search Cafe Daum Business e-marketing TMP Shopping
Daum business, e-marketing TMP Target Marketing Program? Behavioral Targeting
Daum business, e-marketing TMP 3 1.? (Log-in Based)
Daum business, e-marketing TMP 3 2.? (Traffic)
Daum business, e-marketing TMP 3 3.? (Behavioral)
Daum business, e-marketing TMP TMP Core = Behavioral Targeting.
Daum business, e-marketing TMP Positioning Broad Range Banner Behavioral Targeting Narrow Range Search ad Non Targeting Targeting
Daum business, e-marketing TMP Fresh DB #3. Target DB #1.User Data #2. Web Log & Mining #4. Fresh DB DB
Daum business, e-marketing TMP TMP Solution Premium TMP. Real-Time TMP, Targeting. IP Targeting Townz IP Address Daum.
Daum business, e-marketing TMP
29
TMP- TMP é 30
TMP- é 31
TMP- éé é é é é 32
TMP- + + Profile 19 DB 1. Café Café DB 2. DB 1 2 DB 33
TMP- PTR* = (Play+Click)/Imps X 100 34
TMP- é 35
36
TMP-D D TMP 37
TMP-D 38
TMP-D 39
TMP-D + + Profile 19~40 DB 1. 2. 3. d&shop / 4. ( ) 1, 2, 3, 4 DB 40
TMP-D 41
TMP-D 100 80 60 40 20 TMP action 0 42
TMP-D 43
44
Townz-5.31 5.31 Townz 45
Townz-5.31 46
Townz-5.31 1. IP Address 2. IP Filtering 3. 1 : krnic( ) 2 : d&shop 2,673 Daum d&shop IP, IP // 92%, 95% 47
Townz-5.31 TOWNZ Daum Top Daum 1. ( ) 2. IP ( ) LOG 3. ( ) 48
Townz-5.31 49
Townz-5.31 50
Daum CRM Daum Service Search Cafe Daum Business e-marketing TMP Shopping
Daum business, Shopping CRM &,,,
Daum business, Shopping CRM &
Daum business, Shopping PV.
Challenges Daum CRM
Challenges (Personalization) Daum 6 6 ()
Challenges G-TOP P-TOP
Challenges 1-
Challenges 2-
Challenges?
Challenges 다양한 개인화 서비스들
Challenges Lesson 1
Challenges Lesson 2
Challenges Smart Personalization
Daum CRM etc
.