Company Introduction 2015.02.27 (주) 재플 / Zapple Inc.
c by zapple 01 Corporate Information 01 ------------------------------------------------------------------------------------------------- 재플 / Zapple INC. CEO Location Website Jenghen Shin Founded in Apr. 2012 9F, suk-am building, 6-9, Teheran-ro 25-gil, Gangnam gu, Seoul, 135-910, Korea www.zapple.co.kr usiness Digital TV Inter-Channel Advertising Interactive Local Advertising N-Screen Application Development Digital Contents Provision ------------------------------------------------------------------------------------------------- Zapple Corporate Identity
Corporate Information Digital TV Inter-Channel Advertising (ZAPP) ------------------------------------- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - usiness Model Providing Patented Technology To TV Service Providers For Inter-Channel Advertising usiness Developed Patented Technology & Contracted Major SPs (KT Skylife, C&M, CJ Hellovision) <<<<<<<<<<<<<< <<< Zapple <<<<<<<<<<<<<< <<< <<<<<<<<<<<<<< <<< Operates Ad Service Ad Agency Revenue Share > Developed Solution Suite Ad Execution <<<<<<<<<<<<<< <<< Ad Slot Creation Advertising <<<<<<<<<<<<<<<<<<<<<<<<<<<< << <<<<<<<<<< <<< << KT Skylife C&M CJ Hello Vision > 01 Purchase of Ad Slot
01 Corporate Information Inter-Channel Ad (ZAPP) usiness Milestones ------------------------------------- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 2015.02 Zapple Inc. / Representative director inaugurated Shin Jenghen 2015.01 Commercial advertising transmission / C&M 2014.12 Award a Grand Prize from SmartMedia X Camp of Hosted by Ministry of Science, ICT and Future Planning. zapp service 2014.11 Demonstration ad transmission / C&M 2014.06 SmartMedia X Camp business selection Hosted by Ministry of Science, ICT and Future Planning. zapp service 2014.04 Domestic patent decision Registration (Patent name : A method and system for advertisement jaeping service) 2013.11 Signed contract Foreign joint-venture business (mou) with cisco 2013.07 CJ Hellovision arrange zapp service Initiation 2013.04 Service Operating agency contract with kt skylife 2013.03 zapp service commences for C&M 2013.01 Registered in Korea communications commission as a Channel using operator 2012.12 Signed contract on zapp service with CJ Hellovision 2012.11 World s first production of zapp service for KT Skylife 2012.10 Signed contract on zapp service with C&M 2012.08 Launched Cartoon & Star-Album Service at KT OllehTV / LGU+TV / C&M 2012.07 Registered In korea Communications Commission as a contents provider 2012.07 Signed partnership contract on zapp service with KT-Skylife 2012.05 Contracted on deploying zapp business in Japan 2012.04 Zapple is founded
c by zapple 02 ZAPP Service Introduction 02 ZAPP rand Identity ------------------------------------------------------------------------------------------------- ------------------- next media platform
02 ZAPP Service 1. ZAPP is a TV Advertising ------------------------------------- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ZAPP is an advertising to be exposed whenever audiences change channels Ch.9 > > Channel Transition Time Ch.6 Advertising Advertising Channel Transition Time Ch.10 > Ch.13 >
02 ZAPP Service 2. ZAPP is a full-screen advertising ------------------------------------- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Where audience eyes go, With the greatest impact
ZAPP Service 3. ZAPP Ad is Digital ------------------------------------- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - The only real-time measuring provided, rather than sampling rates Subs' Home Ad Log + CRM Data > > Ad Reports <<<<<<<<<<<<<<<<< < <<<<< << > <<<< << > <<<<<<<<<< > > <<<<<<<<<<<<<<<< > <<<<<<<<<< << 02 5. Statistical Analysis 6. Report Generation Ad Log, Exposure Log, 1. Report Ad Log Coverage 2. Campaign Information 4. CRM Information Sampling or Whole Survey Ad Log yields Channel Rates 3. EPG Information eport Composed with Channel Rating & CRM
02 ZAPP Service 4. ZAPP is Nationwide ------------------------------------- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ZAPP covers Cable TV, IP TV & Satellite TV Services CATV 713 (Digital TV) 萬 C&M 158 / 240 Troad 150 / 170 CJ HelloVision 250 / 170 HCN 68 / 126 CM 17 / 132 Independent SO(10) 65 / 127 (Digital TV / Analog TV) -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Sat.TV 420 萬 KT Skylife 420 (225 OTS / Inclusion) -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - IPTV 877 萬 olleh tv 502 (225 OTS / Inclusion) tv 215 U+ tv 160 -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - (As of JAN. 2015) 17,850,000+
02 ZAPP Service 5. ZAPP Price Scheme ------------------------------------- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Ad Slots can be composed by Channel, Channel Group, Time Time ------- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Channel 19.21 21.23 23.02 07.09 2-4 A 5-6 A 7-9 10-11 12-14 News/Docu. ------------------------------------- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ------------------------------------- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - A ------------------------------------- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - A ------------------------------------- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - A ------------------------------------- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C ------------------------------------- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Movie/Drama C ------------------------------------- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Sports/Ent. C ------------------------------------- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Rest/Etc. C
03 Patents for ZAPP usiness ------------------------------------- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -Patents ---------- Title Patent No. Note SYSTEM AND METHOD FOR ZAPPING DATA PROVIDING, AND RECORDING MEDIA FOR THE ME 10-2011-0089570 KR METHOD AND SYSTEM FOR ZAPPING ADVERTISEMENT SERVICE 10-2011-0092055 KR SYSTEM FOR ADVERTISEMENT ACCORDING TO RANKING SYSTEM 10-2012-0080503 KR METHOD AND SYSTEM FOR ZAPPING ADVERTISEMENT SERVICE PCT/KR2012/006929 PCT TELEVISION SCREEEN CONTROL APPARATUS AND SYSTEM INCLUDING THE ME PCT/KR2012/004321 PCT APPARATUS AND METHOD FOR CONTROLLING ADVERTISEMENT PCT/KR2012/007920 PCT METHOD AND SYSTEM FOR ZAPPING ADVERTISEMENT SERVICE 13/857,879 US TELEVISION SCREEEN CONTROL APPARATUS AND SYSTEM INCLUDING THE ME 13/825,781 US APPARATUS AND METHOD FOR CONTROLLING ADVERTISEMENT 13/857,952 US TELEVISION SCREEEN CONTROL APPARATUS AND SYSTEM INCLUDING THE ME 12877873.5 EU
Thank you www.zapple.co.kr (주) 재플 / Zapple Inc. 9F, suk-am building, 6-9, Teheran-ro 25-gil, Gangnam gu, Seoul, 135-910, Korea Tel. + 82 (0)2 514 4003 / Fax. + 82 (0)2 6925 3654