FashionKODE x Seoul Fashion Week TradeShow

FashionKODE x Seoul Fashion Week TradeShow

CONTENTS EXHIBITION MAP 02 WOMENS 04 MENS 60 UNISEX 66 ACCESSORIES 86 GROUP BOOTH 108

Brand Guide Book 2 EXHIBITION MAP 비즈니스라운지 IN OUT Information 여성복 남성복 유니섹스 잡화 공동관 90 WOMEN S WEAR MEN S WEAR UNISEX WEAR ACCESSORIES GROUP BOOTH 89 80 88 81 87 82 86 83 85 84 78 67 77 68 76 69 75 70 74 71 73 72 65 54 64 55 63 56 62 57 61 58 60 59 50 39 49 40 48 41 47 42 46 43 45 44 36 15 91 92 93 94 95 96 97 98 99 100 79 66 53 52 37 51 38 문화전시 35 16 34 17 33 18 32 19 31 20 30 21 29 22 28 23 27 24 26 25 14 13 12 11 10 9 8 7 6 5 4 3 2 1 38 HOLY NUMBER 7 39 JULYCOLUMN 40 HANKIM 41 The Author 42 ice GARDEN A 508 43 SYEE 44 Le yiel 48 Monte Varchi 49 CAHIERS 50 321 JOHN&3 21 51 FLENO SEOUL 52 A Bell 54 UXION 55 MOON LEE 56 Post December 57 Coett 58 FAKonion 59 MMAM 45 NODICOMA 20 SSERPE 21 CONVEXO 22 EASTINDIGO 23 VEGAN TIGER 24 GRAPHISTE MAN G 25 royroyseoul 01 BIKER STARLET 02 KANEITEI 03 KI LEE 04 BONAFIDE JEWELRY 05 Finoacinque 06 HYETHE 07 Number Stones Jewellery BFCS 66 DSEMICOLON 66 LOIC 66 VENECY 66 B SLASH B 66 IRREGULAR 66 HYUF GFCS 79 LEE I WOMEN S WEAR / 60 MINA CHUNG 61 gaze de lin 62 tibaeg 63 MÜNN 64 nakes 65 EN OR 67 FAN YOUNG 68 HYEYEONG KIM 69 SETSETSET 70 Roo Mu 71 PART OF UNIVERSE 72 LEJE 73 Kijun 74 UNIC A 75 Maison de Ines 76 BESFXXK 77 Benetme 78 DAILY MIRROR MEN S WEAR / 46 KANGHYUK UNISEX WEAR / 26 Jorenz Cartiess 27 IRYUK 28 SEOKWOON YOON 29 STUDIO SEONG 30 DILETTANTISME 31 YUGADANG ACCESSORIES / 08 AMAG STUDIO 09 119 119REO 10 HYEON K 11 GEMTTI 12 SPEXTRUM 13 723 commed723 GROUP BOOTH / 79 MOMMANWA 79 vuinn 79 S MI EUR 79 Julianne Daisy 79 TRIPPY MACHINE KOCCA 90 BIRD CHE 90 vimun 90 SECONDARY LEGEND 90 Songe Creux 80 DOUCAN 81 TheLoom 82 TWWL The Way We Live 83 eyeye 84 OPEN PLAN 86 BIG PARK 87 BOURIE 88 L EAU ET 89 NOTA 91 JCHOI 92 TOSE 93 KIMHEKIM 94 GAYEON LEE 95 MODERNABLE 96 MERENS 97 SU GI 98 FAYRI 100 MINITZ 47 Waviness 32 ul kin 33 UNNORM IS DEAD 34 the STOLEN GARMENT 35 CUMU11ATE 36 NOTKNOWING 37 C ZANN E 14 2nd PALETTE 15 EGOVERO 16 ADDSTUDIO 17 DAWN FACTORY 18 SUMMER TAG SOL 19 Flutter Studio 90 IM J 90 ARTISIAN 90 UDCY 90 jinjonjam 90 CATAL 90 KICHÉLEEHÉ 90 F8KE CHEMICAL CLUB 90 PIETRA PREZIOSA 90 HASUO 90 HELIX CLOTHING Guide Book 3Brand

비즈니스라운지 53 36 15 35 16 79 66 34 17 91 92 93 94 95 96 97 98 99 100 14 13 12 11 10 WOMEN S WEAR 90 52 37 33 18 9 51 38 32 19 8 89 80 78 67 65 54 50 39 31 20 7 88 81 77 68 64 55 49 40 30 21 6 IN OUT 87 82 86 83 76 69 75 70 63 56 62 57 48 41 47 42 29 22 28 23 5 4 3 85 84 74 71 61 58 46 43 27 24 2 73 72 60 59 45 44 26 25 1 문화전시 WOMEN S WEAR / 38 HOLY NUMBER 7 39 JULYCOLUMN 40 HANKIM 41 The Author 42 ice GARDEN A 508 43 SYEE 44 Le yiel 48 Monte Varchi 49 CAHIERS 50 321 JOHN&3 21 51 FLENO SEOUL 52 A Bell 54 UXION 55 MOON LEE 56 Post December 57 Coett 58 FAKonion 59 MMAM 60 MINA CHUNG 61 gaze de lin 62 tibaeg 63 MÜNN 64 nakes 65 EN OR 67 FAN YOUNG 68 HYEYEONG KIM 69 SETSETSET 70 Roo Mu 71 PART OF UNIVERSE 72 LEJE 73 Kijun 74 UNIC A 75 Maison de Ines 76 BESFXXK 77 Benetme 78 DAILY MIRROR 80 DOUCAN 81 TheLoom 82 TWWL The Way We Live 83 eyeye 84 OPEN PLAN 86 BIG PARK 87 BOURIE 88 L EAU ET 89 NOTA 91 JCHOI 92 TOSE 93 KIMHEKIM 94 GAYEON LEE 95 MODERNABLE 96 MERENS 97 SU GI 98 FAYRI 100 MINITZ 5

HOLY NUMBER 7 Choi Kyung Ho Song Hyun Hee / https //holynumber7 com 010 9065 4097 JULYCOLUMN Sooy Park / www julycolumn com 010 2640 0380 38 holyno7@naver com #500 89 Dongil ro Seongdong gu Seoul Republic of Korea nhk@julycolumn com 1F 49 Dosan daero 55 gil Gangnam gu Seoul Republic of Korea 39 89 500 55 49 1 6 The designers suggestion of romantic streetwear looks is a collection of fashion brands that want to create a wearer s language with a witty yet lightweight design that doesn t let the decadent culture melt the story of positivity and hope in HOLY NUMBER 7 s own way This season the designers want to be alert to environmental pollution and drive a market change in the textile fashion business and to contribute to the resource circulation through sustainable fashion instead of creating new trash as the best environmental movement The collection targets sensible yet experimental customers of the modern world who have adventure in fashion Julycolumn has attracted interest and loved by long time celebrity friends as well as K pop stars with worldwide stockists this has driven the duo to develop Julycolumn brand within the fashion industry with aspirations of targeting the global marketplace 7

HANKIM Kim Han / www hankim co uk 010 2019 9962 The Author Lee Sang Wook / www theauthorcolon com 010 9819 6600 40 ori@hankim co uk 3F 15 Wonhyo ro 56 gil Yongsan gu Seoul Republic of Korea h2dkekcl@naver com 3F 75 19 Ayang ro Dong gu Daegu Republic of Korea 41 56 15 3 75 19 3 HANKIM a contemporary womenswear brand was founded by designer Han Kim His brand debuted at Paris Fashion Week for Spring Summer 2020 The brand HANKIM reinterprets the beauty of modern women and adds experimental colors and strange details to wittily unraveling the brand codes The brand has since expanded through Paris and Shanghai Fashion Week HANKIM 2019 20SS HANKIM Based on a variety of artistic materials it expresses a modern classic in clothes It is a brand that makes clothes faithful to the basics based on popularity and practicality We create new stories every season and express them in various costumes and later weave the stories into writing to create a book of The Author The Author 8 9

ice GARDEN A 508 Chung So Hee / www icegardena508 com 010 8786 3767 SYEE Lee Seo Yeong / thesyee com 010 5504 9184 42 info@icegardena com #902 320 Bongeunsa ro Gangnam gu Seoul Republic of Korea syeestudio@gmail com #201 49 16 Arirang ro 4 gil Seongbuk gu Seoul Republic 43 320 902 of Korea 4 49 16 201 10 ice GARDEN A 508 was created by ideas when director lived in Tudor City apartment 508 in New York City and she was inspired by women who work at Sotheby s ice GARDEN focuses on creative experimental works and craftsmanship The label s unique design approach features couture casual handbags and womenswear through the manipulation of both unusual silhouettes and the use of experimental materials in its collections ice GARDEN supports women s dreams desire and ambition ice GARDEN A 508 ice GARDEN ice GARDEN for ambitious women SYEE is a brand which suggests unrestrained and new attitudes towards every private relationship surrounding us Further we interpret and discuss a variety of relationships in order to melt them into our products naturally and effectively SYEE offers durable clothing with delicateness or delicate beauty every season based on neutral and natural tones of colours as well as sophisticated details syee syee 11

Le yiel Lee Hye Yeon / www leyiel com 010 4137 0059 Monte Varchi Ko Mi jin / www monte varchi com 010 4424 0423 44 leyiel official@gmail com #202 26 5 Dosan daero 1 gil Gangnam gu Seoul Republic montevarchiofficial@gmail com 6 25 Hannam daero 8 gil Yongsan gu Seoul Republic of 48 of Korea Korea 1 26 5 202 8 6 25 The brand concept of Le yiel is coexistence Le yiel expresses the beauty of asymmetry created by overlapping and crossing and expresses the boundary in a balanced way in terms of coexistence Le yiel is a brand of modern sensibility that adds sharp and sophisticated tailoring and exquisite details to the structural and flexible silhouette MonteVarchi fully understands the power of time capturing the creative value of designers with a long term agony the value of experiences and efforts craftmen spending on and the process until the materials grown by Mother Nature reborn into fabric With a piece of clothing Monte Varchi pursues a sustainable brand that will continue its inherent identity through generational succession 12 Le yiel Coexistence 13

49 CAHIERS Kim A Young / www cahiers co kr 010 3005 6936 icydew@hanmail net 4F 34 Namcheonbada ro Suyeong gu Busan Republic of Korea 34 4 JOHN&3 21 321 Yoon Jong Kyu / https //john321 com 010 9352 3291 john3 21@naver com #B02 25 Gangnam daero 160 gil Gangnam gu Seoul Republic of Korea 160 25 B02 50 14 High end womenswear designer brand with haute couture sensibility Cahiers propose variations of elegant curve cuts and silhouettes through wearable products with feminine sensibility Especially Cahiers shows delicate and couture detailing products such as elegant silhouette ruffle trimming and appliqué in accordance with the modern lifestyle with its luxurious mood Cahiers pursues a must have brand that shares the best moments of your life As nature has its own laws my philosophy requires humans to communicate with nature One s life and death has its meaning of existence My work aims to reveal the above meaning from the lines colors patterns of nature I made works thoughtfully every part has its meaning I hope you to find out the coexistence of human and nature from these works 15

FLENO SEOUL Lee Seo Yoon / www fleno co kr 010 4598 3030 A Bell Chio Byoung Doo / http //www alicefactory com 010 2894 6223 51 flenokr@gmail com #A 303 1 Jadongchasijang 3 gil Seongdong gu Seoul hanu1000@naver com #B01 19 Wangsan ro 9 gil Dongdaemun gu Seoul Republic 52 Republic of Korea of Korea 3 1 A 303 9 19 B01 16 With the concept of body communication every season through collaboration with dancers and video teams the message the brand wants to spread to the society captures their movements beautifully Main targets are consumers in their 30s and 40s who are socially dynamic and active We want to show a collection that can shine in daily life with unique designs and materials by adding inner image of more progressive and cool women who want to differentiate themselves and give meaning to consumption FLENO SEOUL 30 40 A Bell s design means unlimited degree of freedom from the pre dominant various constraints in the fashion industry and in pursuit of highend contemporary total fashion A Bell having started as a fashion Accs designer brand is expanding its domain to bags clothes and even shoes definitely in pursuit of non hesitation in choosing material in the designing steps and pioneering manufacturing ways Everything is 100% handmade supported by a pure state of mind our creativity and passion drive the whole journey to freedom unlimited degree of freedom high end contemporary total fashion A Bell 2018 2 3 SFW GN runway / 2018 3 SFW Collection 17

UXION Yoo Zi On / www uxion kr 010 9462 1682 MOON LEE Lee In Joo / www moonleeartwear com 010 9610 3112 54 official uxion@gmail com 65 1 Eunhaengmaeul ro Ilsandong gu Goyang si Gyeonggi info@moonleeartwear com 2F 224 Dongho ro Jung gu Seoul Republic of Korea 55 do Republic of Korea 224 2 65 1 Based on tailoring and sustainability we reinterpret women s everyday clothes to derive their functional beauty MOON LEE is a women s wear brand that show collections under the theme of modern Korean aesthetics Based on a distinct identity and differentiated images we design with a modern reinterpretation of Korean beauty for consumers 18 19

Post December Sohyan Bhaak / www postdecember com 010 4228 8689 Coett Cho Soo Hyun / www coett com 010 6305 3652 56 yeseul@postdecember com 1F 12 Jahamun ro 38 gil Jongno gu Seoul Republic of Korea coett@naver com #509 18 Eonju ro 103 gil Gangnam gu Seoul Republic of 57 38 12 1 Korea 103 18 509 20 Sohyan Bhaak is a fashion designer and design expert in the fashion industry since her MA graduation in Kent Institute of Art & Design University of Kent in UK After studying she joined british fashion designer brand Justin Oh well known for witted fabric mix matching in London Sohyan Bhaak s came back to Korea in 2004 She co founded fashion company Studio 0929 in Seoul and she finally launched her own label in 2010 12 Justin Oh 0929 2010 Coett aims for a high end brand expressing the true beauty of women in the concepts of femininity purity and sophistication We want to create a valuable style that stands out on special days every season by making clothes with designer s sincerity as a gift Coett 21

58 FAKonion Choi Yoon Hee / www fakonion com 010 2939 5055 juju1027@naver com #164 29 Sinbanpo ro 15 gil Seocho gu Seoul Republic of Korea 15 29 164 MMAM Park Hyun / www mmam kr 010 4644 1077 parkhyun1001@naver com 1F 26 Nonhyeon ro 158 gil Gangnam gu Seoul Republic of Korea 158 26 1F 59 22 FAKonion focuses on ethical and sustainable practices The aesthetic pursuit of a sustainable ethical fashion brand is characterized by natural & comfort minimal look FAKonion costume presents comfortable and differentiated designs with minimal functionality and unique details It gives consumers the value to keep their clothes for a long time Produce clothes using eco friendly lines and upcycling fabrics and carry out various project lines for the environment MMAM proposes contemporary artware with graffiti drawing elements added to a classic silhouette The graffiti is not in the form of Graffiti but involuntarily scribbled that is doodle drawing Based on modern classics a silhouette close to minimalism is pursued Maximalism is mixed and matched in the expression of Doodle Drawing to coexist MAISON MAM ART MR MOM MMAM Doodle doodle 23

MINA CHUNG Chung Mi Na / https //minachung com 010 2613 0126 gaze de lin Chang So Young / https //www gazedelin com 070 8712 3213 60 mc@minachung com 2F 5 5 Jong ro 41na gil Jongno gu Seoul Republic of Korea gazedelin@gmail com 2F 49 Duteopbawi ro Yongsan gu Seoul Republic of Korea 61 41 5 5 2 49 2 24 Launched in October 2020 MINA CHUNG is a womenswear and accessories brand based in Seoul Having inspired by her asian roots she combines these influences with modernity to create unconventional look that highlights the beauty of modern women infused with oriental influences The oriental sources comes from ancient asian art theories such as Chinese characters which contains meanings of sophisticated art theories By translating these inspirations into fashion and bringing her cultural aspects into clothes she aims to modernise the beauty of asian art into fashion 2020 10 MINA CHUNG MINA CHUNG MINA CHUNG gaze de lin is the women s brand name that epitomizes the natural beauty of stillness Coarse see through white cotton Like the translucent curtains that capture the sunshine Natural like flowing water Passage of time Calm like music Seek to bee the natural design that nearly stop time gaze de lin 25

tibaeg Cho Eun Ae / www tibaeg com 010 4778 3243 MÜNN Han Hyun Min / www munnseoul kr 010 8711 5797 62 tibaeg@tibaeg com 132 11 Huam ro Yongsan gu Seoul Republic of Korea munnseoul@gmail com 26 3 Dosan daero 1 gil Gangnam gu Seoul Republic of 63 132 11 Korea 1 26 3 Tibaeg is a soft contemporary brand that through multifarious and colorful graphics expresses the most tender human emotions We foun poetry in the way a tea bag infuses its flavors and colors into the water releasing its sweet aroma and color Tibaeg suggests a new trend through the combination of delicate details and colors along with graphic elements tibaeg teabag tea The identity of MÜNN is Luxurious Defamiliariazation MÜNN is devoted to researching various pattern making creative inner construction delicate details and developing textiles and also silhouettes in every season 26 27

nakes JiJi Suh / www nakesseoul kr 010 5015 7175 EN OR Park Jin Hye / https //enor shop com 010 4859 5521 64 nakesseoul@gmail com #511 283 Yulgok ro Jongno gu Seoul Republic of Korea enorenor@naver com 5F 8 Dongho ro 15 gil Jung gu Seoul Republic of Korea 65 283 511 15 8 5 Nakes is a sustainable fashion brand We use eco friendly fabrics such as organic cotton tencel for our clothing and vegan leather upcycle leather for leather accessories We also create eco campaign contents to enhance consumer consciousness on sustainable fashion We also practice timeless design and less plastic We refer to as EN OR which means perfect outstanding in French for convenience The unlimited style EN OR will It is neutral and based on the silhouette of the Over fit we plan to release different details every season Rather than uncomfortable artistic clothing make clothes that can popularize new thing Reflecting the trend of fashion it will be made of ENOR s retro style EN OR 28 29

FAN YOUNG Yang Young Hwan / www fanyoung com 010 9241 7778 FAN YOUNG HYEYEONG KIM Kim Hye Yeong / www hyeyeongkim com 010 9678 3419 67 vanonstudio@gmail com #201 207 Wonhyo ro Yongsan gu Seoul Republic of Korea hyeyeongkim5@gmail com 114 1102 9 Tongil ro 18 gil Jongno gu Seoul Republic of 68 207 201 Korea 18 9 114 1102 30 Welcome We are FANYOUNG which means welcome FANYOUNG is not limited to one style but through a combination of various costumes We are looking for a variety of styles HyK is a contemporary womenswear brand focused on innovative and extraordinary design from Korean traditional culture HyK is also a sustainable brand whos aim is to use eco friendly fabric which is used in Korean traditional costumes Additionally the fabric also takes initiative with using zero waste fabric collection and plastic free packaging In the future HyK will collaborate with various designers to further develop interesting designs HyK collection HyK 31

SETSETSET Jang Yoon Kyung / www setsetset co kr 010 3488 2554 Roo Mu Phang Yoon Joong / www roomuofficial com 010 5458 4609 69 setsetsetofficial@gmail com #20 5F 1215 Pyeonghwa ro Yangju si Gyeonggi do Republic roo mu official@gmail com #301 Univil 19 1 Deongneung ro 5 gil Gangbuk gu Seoul 70 of Korea Republic of Korea 1215 5 20 5 19 1 301 32 SETSETSET is women s fashion brand that develops trendy color textile design every season to approach the Korean culture from different angles and to demonstrate it anew every time with funny and kitsch feels Samulnori Happy New Year Kimchi~V Mugunghwa has blossomed etc With the whole crew illustrators photographers and songwriters we continue to build SETSETSET as a captivating brand that should be regarded as a well communicating brand presenting Korean culture in a more creative and fun way SETSETSET Samulnori Happy New Year ~V Kimchi~V Mugunghwa has blossomed etc SETSETSET Roo Mu seeks Timeless Heterogeneous and effortless chic in Fashion We create goods to make our customers place special Roo Mu expand one idea to maximum level in every season we go though All idea come from every aspect of designer s daily life or mundane feelings of designer / / / / 33

71 PART OF UNIVERSE Park Chung Ae / www partofuniverse co kr 010 2613 2235 pouseoul@gmail com #502 89 Dongil ro Seongdong gu Seoul Republic of Korea 89 502 LEJE Kang Ju Hyeong / www lejeofficial com 010 7202 0676 contact@lejeofficial com #558 62 Gwangjang ro Sasang gu Busan Republic of Korea 62 558 72 34 PART OF UNIVERSE pursues an aesthetic ideal of delicacy and stereoscopy with a balance of contrasting elements The beauty comes from the combination of disparate elements Ordinary and Extraordinary Classic and Futurism and Completeness and Incompleteness We present an elegant yet rebellious look with a clean neat perfect silhouette and unexaggerated details PART OF UNIVERSE LEJE recollects meaningful elements from the past reflects them on present times and depicts a brand new future Even what became a worthless recyclable after serving its time role is reborn into a complex elegant piece through traditional handcrafting with a modern interpretation that follows A harmony that it forms with original materials is a true testament to Sustainable Luxury that LEJE pursues All creation processes entail delicate handcrafting and zero waste patterns LEJE LEJE LEJE Sustainable Luxury Creation 35

Kijun KIM Hyun Woo / www kijun co 010 9155 0596 UNIC A Yang Yoon Jeong / www des studio com 010 4765 2864 73 junshin@kijun co 4F 7 Jangchungdan ro 4 gil Jung gu Seoul Republic of des studio seoul @gmail com #B46 SFCS 5F DDP fashion mall 22 Majang ro Jung gu Seoul 74 Korea Republic of Korea 4 7 4 22 DDP 5 B46 Kijun meaning standard in Korean is a Seoul based womenswear label that redefines traditional standars of beauty Inspired by the street style of bold and honest woman in 80s and 90 s Seoul the designers bring retro mood and elements to create highly stylized pieces Every collection the muse comes from the film of that era Kijun reconfigures beauty for the contemporary moment with fresh and innovative wit 80 90 UNIC A has come up with an idea that creates a situation to tell a story or mixes two or more concepts details textiles etc Mix 36 37

Maison de Ines Kim In Hye / www maison ines com 010 8800 7288 BESFXXK Lim Jae Hyuk Kim Bo Na / www besfxxk com 010 4440 3571 75 maison ines@hotmail com 124 Changdeokgung gil Jongno gu Seoul Republic of Korea besfxxk song@gmail com #802 #803 14 Mallijae ro Mapo gu Seoul Republic of Korea 76 124 14 802 803 38 Maison de Ines was launched in 2012 by Ines Kim The brand started with the idea that fine clothes give one wings which Ines thought contained the true meaning of fashion Ines came to this conclusion through her own experience Before she left the house every day she looked at herself in a mirror and one day a jacket that she put on absent mindedly made her day pleasant Maison de Ines strives to create clothing for women that can highlight their natural beauty There are many clothes that go in and out of your closet but Maison de Ines creates the ones that stay Maison de Ines 2012 S/S As an experimental fashion house BESFXXK takes a surgical approach to design and product development The technique involves physically combining specific items with diverse background and histories The outcome is always unexpectedly novel and wearable BESFXXK set out to reinterpret the symbols coming from both the street world as well as the luxury realm The creative process involved re examining the standards of what defines a current trend and what defines the past fun wear 39

Benetme Lee Young Eun / https //benetme com 010 6247 3000 DAILY MIRROR Kim Ju Han / www dailymirror kr 010 3192 6764 77 benetme@naver com #402 66 Teheran ro 39 gil Gangnam gu Seoul Republic of dailymirror@naver com #503 34 Dodang ro 7 gil Dobong gu Seoul Republic of Korea 78 Korea 7 34 503 39 66 402 Benetme is a designer of fashion brand for women in their 20s~40s pursuing a practical Lifestyle and propose timeless fashion We suggest comfortable but stylish design with combination of various colors materials and patterns Benetme provides exclusive and luxurious products with mix matching via stylish sensational taste We are confident to manufacture with optimal sewing techniques and finishes and only use high quality fabric and materials DAILY MIRROR is a brand that pursues a new minimalism with 7 different stories by harmonizing mannish and feminine elements as well as reflecting the contemporary trend 7 40 41

80 DOUCAN Choi Chung Hoon / www doucan net 010 4466 2532 dadi99@naver com 1F 58 Dasan ro Jung gu Seoul Republic of Korea 58 1 TheLoom Jung Won Kyung / www theloom co kr 010 5307 4124 theloom@naver com 4 14 Dongsomun ro 6 gil Seongbuk gu Seoul Republic of Korea 6 4 14 81 DOUCAN is a premium designer brand that reinterprets the oriental fantasy of nature light and age through graphic artwork Each season designer merges distinctive and vibrant authentic prints to create a fresh sensibility Created in 2009 TheLoom has been focusing on women s timeless modern style The identity of TheLoom reflects the designer s philosophy of the ptactical chic and it pursues natural refinement and comfortable styling which is not bound specific trend by using natural colors and fabric This is a brand for women which creats your own style on matter how you wear it and reflects your own special identity 2009 42 43

82 TWWL The Way We Live Park Soon Young / www twwl official com 010 3146 3170 twwl info@gmail com #A6 #A7 SFCS 5F DDP fashion mall 22 Majang ro Jung gu Seoul Republic of Korea 22 DDP 5 A6 7 eyeye Kathleen Kye / https //www eyeye official com 010 2660 6790 kimkm129@gmail com 2F 46 153 gil Nonhyun ro Gangnam gu Seoul Korea 153 46 2 83 The Way We Live is a women s wear brand that launched in 2019 with a capsule collection for autumn/winter TWWL is for the woman who likes to express herself through her carefully curated style of functionality and playfulness The brand incorporates a range of personalities which can be composed in various ways to give freedom to individual style fusing masculine tailoring with feminine charm and a vintage sensibility The new comtemporary womens wear label eyeye was created by designer Kathleen Kye as difusion line of KYE eyeye focuses on fancy witty with simple silhouettes added with various fun details while keeping in the reasonable price zoned In 2021 the first step from a girl to a woman To express a more mature eyeye in the existing heart logo A new logo called éy was created 44 TWWL The Way We Live 2019 A/W TWWL The Way We Live TWWL TWWL eyeye KYE 2021 eyeye éy 45

84 OPEN PLAN Lee Ok Sun / https //openplan kr 070 7778 5433 hatch@openplan kr #A 941 540 Misa daero Hanam si Gyeonggi do Republic of Korea 540 A 941 BIG PARK PARK YOUNSOO / www bigparkys com 010 3668 4011 joseph jang@hotmail com 49 Dosan daero 55 gil Gangnam gu Seoul Republic of Korea 55 49 86 LOVE YOURSELF AND THE EARTH We OPEN PLAN are those who consider the earth who want to be kind to every kind and who pursue sustainable fashion Launched in 2017 with an aim of young chic and conscious acts for sustainable fashion We re committed to waste reduction and plastic free vegan human well being and sustainability LOVE YOURSELF AND THE EARTH SUSTAINABLE fashionable ETHICAL poetical BIG PARK is an adventurous upscale life style brand inspired by the boys and girls dressed in their strong unique and individual way around global neighborhoods BIG PARK as a new and distinctive brand offers a look and product that respond to the needs and desires of today s marketplace UPSCALE CASUALWEAR BIG PARK BIG PARK THE BIG LIFE&SPACE 46 47

87 BOURIE Jo Eun Hye / www bourie archive com 010 9654 1454 ohjungmin bourie@gmail com 1F 23 Achasan ro 1 gil Seongdong gu Seoul Republic of Korea 1 23 1 L EAU ET Leauet O / www leauet com 010 5038 2012 leauet@gmail com #302 46 7 Yeonhui ro 5 gil Seodaemun gu Seoul Republic of Korea 5 46 7 302 88 48 BOURIE pursuing avant garde classic look which is expressing sensuous tailoring and unexpected details through bold silhouette BOURIE Kitsch Conceptual Mood Attitude L EAU ET is a swimwear & resort wear brand that melts a feminine and elegant mood into its designs and materials with a love for freedom flowers the beach and the sun Mainly targeting women in their 20s and 30s we develop our own patterns that can make the fit of the body more beautiful and produce more complete items by paying great attention to materials and finishes In French l eau means water and et means the conjunction adverb and That is to say as a brand name meaning water and it contains the meaning of showing alpha following and in our brand L EAU ET & L EAU ET 20 30 l eau et 49

NOTA Choi Ye In Lee Min Ju / https //notaoffizial com 070 7685 0101 JCHOI Choi Jung Su / www jchoistudio com 010 4910 3485 89 notaoffizial@gmail com 1F 16 Noksapyeong daero 46 gil Yongsan gu Seoul Republic info@jchoistudio com B1F 25 Ewhayeodae 5 gil Seodaemun gu Seoul Republic of 91 of Korea Korea 46 16 1 5 25 1 NOTA is a fashion brand based in Seoul Focusing on the equilibrium between simplicity and detail we create minimal garments Basic forms with understated details sophisticated silhouettes carefully selected colors and fabrics to evoke mood merge to form our timeless collection For us quality and durability in each garment is the key To produce long lasting pieces for our customers we believe in delicate and precise craftsmanship of garments We consistently broaden our boundaries with a multidisciplinary approach JCHOI rejects standardized trend and makes each garment through unique design process and philosophy JCHOI reinterprets inspirations coming from various sources such as architectures paintings and products with its own geometric insight We design and make us with analyses deconstructing and reinterpretation No excessive and oversimplification we are standing between everyday life and highend 50 51

TOSE Han Hyun Ju / www thetose com 010 7256 3600 KIMHEKIM Kim In Te / https //kimhekim com 010 6617 5009 92 tosehan@gmail com #202 44 Hakdong ro 95 gil Gangnam gu Seoul Republic of studio@kimhekim com 28 Samcheong ro 7 gil Jongno gu Seoul Republic of Korea 93 Korea 7 28 95 44 202 TOSE is masculine linear structure is combined with feminine curves creating a modern yet romantic sensibility designed In complete reverance to the essential basics but always with touches of unique design flares that set them apart KIMHEKIM is the full last name of the ancient royal family in Korea It symbolizes the era of the golden kingdom KIMHEKIM is a fashion brand founded in 2014 by Kiminte Kimhekim He gained experience at one of the most prestigious French fashion houses Balenciaga This encounter profoundly influenced him in defining the house of KIMHEKIM 2014 52 53

GAYEON LEE Lee Ga Yeon / https //www gayeonlee com 010 9097 2924 MODERNABLE Jeong Yu Bin / www the modernable com 010 9265 7666 94 info@gayeonlee com 80 Sinchon ro Mapo gu Seoul Republic of Korea modernable_@naver com cube1 235 Nakdong daero 943beon gil Sasang gu Busan 95 80 Republic of Korea 943 235 cube1 Gayeon Lee s designs present an inviting and fresh point of view modernising the free spirit for the girl who cherishes the intersection of art and fashion Her vivid youthful take on femininity is bold and unconventional Lee has mastered a refined patchwork quality of construction and artistic detailing that all combine to transform a youthful silhouette into a work of art elevating the wearer with spirited poise GAYEON LEE Modernable looks for warm mood in cold hearted city presents a new feminine casual look with a restrained silhouette and trendy details based on modern chic 54 55

MERENS Jung Ha Na / www merens co 010 2392 2326 SU GI Kim Jin Suk / www sugiofficial com 010 2421 6191 96 contact@merens co #B 03 B 4F 272 Jong ro Jongno gu Seoul Republic of Korea sugi atelier@gmail com #601 72 Anam ro 5 gil Seongbuk gu Seoul Republic of Korea 97 272 B 4 B 03 5 72 601 56 MERENS is a women s clothing brand that transcends the desire of others and presents a charming woman with her own value through a contemporary atmosphere MERENS brand name means worthwhile in Latin and has the slogan Don t be anybody else but make yourself Do not be anybody else but make yourself SU GI believes in Something Unusual Generates Ingenuity Overall it is a tailor based brand with an edged detail and an androgynous feminine look creating new moods derived from the mismatch between silhouette and material Each season is developed with SU GI s storyline aimed to create a commercial but yet artistic collection Something Unusual Generates Ingenuity art piece 57

FAYRI Park Chan Young / www fayri kr 010 4547 7125 MINITZ Lee Kyoo Sun / www minitz kr 010 9577 8875 98 fayrilife@gmail com #A 1602 372 Hangang daero Yongsan gu Seoul Republic of Korea minitz@naver com #633 686 Cheonggyesan ro Sujeong gu Seongnam si Gyeonggi do Republic of Korea 100 372 A 1602 686 633 58 Under the slogan Promise of Sunny Days FAYRI builds products by blurring the division between urban and nature Modern architectural sculpted forms and feminine fluid lines often lap over each other for a fresh take on a romantic mood Earthy colors and natural fibers are cherished to remind all souls to belong in nature Each piece is made to last with timeless designs and high quality craftsmanship The identity of MINITZ reflects the designer s philosophy of the practical chic and it pursues natural refinement and comfortable styling which is not bound specific trends by using the natural fabrics This is a brand for women which creates your own unique style on matter how you wear it and reflects your own special identity The brand also brings out the casual and free spirits of the women of all ages MINITZ helps to show your personality and charm by using basic colors natural materials and simple lines MINITZ 2009 & 59

MEN S WEAR 비즈니스라운지 53 79 66 36 15 35 16 34 17 33 18 91 92 93 94 95 96 97 98 99 100 90 52 37 14 13 12 11 10 9 51 38 32 19 8 89 80 78 67 65 54 50 39 31 20 7 88 81 77 68 64 55 49 40 30 21 6 IN OUT 87 82 86 83 76 69 75 70 63 56 62 57 48 41 47 42 29 22 28 23 5 4 3 85 84 74 71 61 58 46 43 27 24 2 73 72 60 59 45 44 26 25 1 문화전시 MEN S WEAR / 45 NODICOMA 46 KANGHYUK 47 Waviness 61

MEN'S WEAR Booth No. NODICOMA Kim Young Min / www nodicoma com 010 9067 9708 KANGHYUK Shon Sangl Lak Choi Kang Hyuk / http //www kanghyuk shop 010 4997 2043 MEN'S WEAR Booth No. 45 nodicoma@naver com #H 14 13F 20 Jangchungdan ro 13 gil Jung gu Seoul studio@kanghyuk net 49 Yeonmujang gil Seongdong gu Seoul Republic of Korea 46 Republic of Korea 49 13 20 13 H 14 NODICOMA is the brand that presents City Look generated through reference to informal wear and military elements in the contemporary mood The core keyword that we strive to implement through NODICOMA is freedom We present the hybrid fashion through the transformation of clothing patterns shapes and functions Also express our clothes by combine with functional material and eco friendly fabric The brand goal is the balance between materail and concept 62 NODICOMA City look Fashion for freedom 20~30 NODICOAM 63

MEN'S WEAR Booth No. Waviness Keem Hyeon Seob / www thewaviness com 010 9030 6500 Memo 47 artwaviness@gmail com #13 5F 1215 Pyeonghwa ro Yangju si Gyeonggi do Republic 95 of Korea 1215 5 5 13 64 Waviness doesn t miss designer Kim Hyunseop s small thoughts and worries It is a brand that contains organized thoughts by organizing and agonizing It reinterprets genderless and deconstructive details in a classic yet minimal style Depending on their location it is a small detail located in an indispensable place in general doubles Mixing the unnecessary details in various locations unnecessarily the necessary details It makes unnecessary things necessary 65

UNISEX WEAR 비즈니스라운지 53 79 66 36 15 35 16 34 17 33 18 91 92 93 94 95 96 97 98 99 100 90 52 37 14 13 12 11 10 9 51 38 32 19 8 89 80 78 67 65 54 50 39 31 20 7 88 81 77 68 64 55 49 40 30 21 6 IN OUT 87 82 86 83 76 69 75 70 63 56 62 57 48 41 47 42 29 22 28 23 5 4 3 85 84 74 71 61 58 46 43 27 24 2 73 72 60 59 45 44 26 25 1 문화전시 UNISEX WEAR / 20 SSERPE 21 CONVEXO 22 EASTINDIGO 23 VEGAN TIGER 24 GRAPHISTE MAN G 25 royroyseoul 26 Jorenz Cartiess 27 IRYUK 28 SEOKWOON YOON 29 STUDIO SEONG 30 DILETTANTISME 31 YUGADANG 32 ul kin 33 UNNORM IS DEAD 34 the STOLEN GARMENT 35 CUMU11ATE 36 NOTKNOWING 37 C ZANN E 67

UNISEX WEAR Booth No. 20 SSERPE Lee Sang Hwa / www thesserpe com 010 5893 0180 sserpe@naver com 23 1 Sinheung ro Yongsan gu Seoul Republic of Korea 23 1 CONVEXO Kim Mu Gyum / www convexo kr 010 3307 6373 zkqw0620@naver com #505 Seoul Design Foundation 283 Yulgok ro Jongno gu Seoul Republic of Korea 283 5 505 UNISEX WEAR Booth No. 21 SSERPE is unisex casual wear designer brand Sserpe create new culture wave which mixed with hippie rock and hiphop style With the theme of Who you are when no one s looking we design clothes with memories of travel with new perspectives We invite the comfort of relaxing in nature to a sustainable daily life 68 69

UNISEX WEAR Booth No. EASTINDIGO Jang Seul A / www eastindigo com 010 2968 0298 VEGAN TIGER Yang Yoon A / https //www vegantigerkorea com 010 4000 1777 UNISEX WEAR Booth No. 22 minapark@eastindigo com D227 410 Jeongseojin ro Seo gu Incheon Republic of Korea vegantiger@naver com #301 15 5 Jangchungdan ro 6ga gil Jung gu Seoul Republic 23 410 D227 of Korea 6 15 5 301 70 Eastindigo builds a new genre called Eastern Casual while portraying the future of a natural oriental clothing We create both unique and comfortable silhouettes considering what needs to be changed or preserved from the past centuries clothing of Korea We establish our own delicacy based on phenomena of nature over times VEGAN TIGER is the first vegan fashion brand in Korea with slogan CRUELTY FREE to end fur animal suffering and give consumers wider choices As opposed to the two words the BRAND NAMING Vegan Tiger meaning tiger eating vegetable goes beyond the limits of vegan fashion through the MIX MATCH of material and color based on Vegan Tiger s unique ART WORK presenting innovative yet bold sustainability fashion CRUELTY FREE VEGAN FASHION BRAND BRAND NAMING ART WORK MIX MATCH 71

UNISEX WEAR Booth No. GRAPHISTE MAN G Kim Ji Man / http //www man g co kr 010 9150 6828 royroyseoul Kim Seo Jeong / www royroyseoul co kr 010 5527 7624 UNISEX WEAR Booth No. 24 hidejeeman@naver com 8F Dongyang Bldg 1318 Hoguk ro Uijeongbu si Gyeonggi esther@royroyseoul co kr 53 Seoulsup gil Seongdong gu Seoul Republic of Korea 25 do Republic of Korea 53 1318 8 The origin of the brand GRAPHISTEMAN G is the act of painting The designer intuitively describes love and paints it in his art work with his own interpretation This means GRAPHISTE MAN G will come to our people as the great brand expressing its meaningful uniqueness with the slogan Love of My Life rather than becoming exaggerated and meaningless subculture love of my life ROY ROY SEOUL is a contemporary designer brand for all generation featuring the philosophy with the slogan of Faith Hope and Love We collaborate with various artists to share more value and create culture color play contrasting materials merging witty design sharing hopeful messages Faith Hope andlove 72 73

UNISEX WEAR Booth No. Jorenz Cartiess Kang Tae Seung / http //jorenzcartiess co kr 010 6369 7886 IRYUK Lim Wu Ju / https //www iryuk com 010 9188 5895 UNISEX WEAR Booth No. 26 abpd@naver com 60 Ttukseom ro 56 gil Gwangjin gu Seoul Republic of Korea info@iryuk com 2F 22 Jegi ro Dongdaemun gu Seoul Republic of Korea 27 56 60 22 2 Jorenz carties is a brand that pursues unprecedented novelty and values wit There is no gender boundary between men and women and the atmosphere of avant garde is expressed in genderless fashion Inspired by a variety of themes every season they show off their original and avant garde g It has received good reviews both at home and abroad Iryuk is based on a genderless look through the destruction of sex and age Based on the experimental motif of fashion and philosophical communication Developed from research and experimentation that rejects habitual rules or stereotypes whilst destroying the composition and customs of making garments 74 75

UNISEX WEAR Booth No. SEOKWOON YOON Yoon Seok Woon / www seokwoon com 010 8857 0984 STUDIO SEONG Lie Seong Hoon / www studioseong com 010 8495 6142 UNISEX WEAR Booth No. 28 seokwoonyoon_office@naver com #1417 785 Haeun daero Haeundae gu Busan Republic of contact@studioseong com #204 40 6 Changgyeonggung ro Jung gu Seoul Republic of 29 Korea Korea 785 1417 40 6 204 SEOKWOON YOON captures inspiration from a wide ranging mix of historical and modern art references The label evinces a standing boundary between art and ready to wear with a conceptual theme on his collections SEOKWOON YOON translates inspirations particularly with Trompe l oeil technique and combines art in his ready to wear collections STUDIO SEONG mixes contemporary silhouettes with streetwear chic 76 SEOKWOON YOON ready to wear Conceptual combine art Trompe l oeil SEOKWOON YOON ready to wear 77

UNISEX WEAR Booth No. DILETTANTISME Park Ji Young / www dilettantisme com 010 6477 0593 YUGADANG Sung Ji Eun Sung Top Park / http //yugadang com 010 4111 3804 UNISEX WEAR Booth No. 30 dilettantismeofficial@gmail com #A03 B 4F 266 Jong ro Jongno gu Seoul Republic of Korea info@yugadang com 2F 7 Wausan ro 29ra gil Mapo gu Seoul Republic of Korea 31 266 B 4 A03 29 7 2 78 Craftsmanship Extraordinary Aesthetic/Presenting a new look by reinterpreting the original function and position of denim based on the traditional craftsmanship Dilettantisme is inspired by diverse and free spirited music and culture and develops around denim items Our brand aims for contemporary casual wear regardless of race culture gender age or class with a seasonless and genderless approach In the future the accessory ACC product range will be expanded and the brand perfume line reminiscent of blue color and denim will also be expanded Craftsmanship Extraordinary Aesthetic/ ACC Yugadang presents trendy street casual blended with athleisure style which is based on traditions and pop cultures in Korea 79

UNISEX WEAR Booth No. ul kin Lee Seong Dong / https //ulkin co kr 070 4681 2018 UNNORM IS DEAD Jo Won Hee / www un norm com 010 5109 0050 UNISEX WEAR Booth No. 32 ycl md@ulkin co kr 29 Hyochangwon ro 8 gil Yongsan gu Seoul Republic of unnormhead@gmail com #208 11 Euni ro Jungwon gu Seongnam si Gyeonggi do 33 Korea Republic of Korea 8 29 11 208 80 Based on art upcycling deconstruction & reconstruction and hybrid LSD ULKIN COLLECTION delivers messages of each collection which metaphorically expressed via fashion LSD COLLECTION seeks to convey sustainable fashion more fancy through its own sensibility and focuses on philosophy and asethetics crossing over the boundaries of existing ideas that pursue and express LSD COLLECTION Based on the memory of the area outside of Seoul where UNNORM IS DEAD s designer grew up UNNORM IS DEAD embodies the image of the city from the edge of the city It is a brand that expresses the existence of both the center and the outskirts of the city at the same time through graffiti a subculture culture that contrasts with the image of the grey city UNNORM IS DEAD UNNORM IS DEAD 81

UNISEX WEAR Booth No. 34 the STOLEN GARMENT Park Jung Woo / www thestolengarment com 010 8555 4522 info@thestolengarment com #A 301 82 Yeonhui ro Seodaemun gu Seoul Republic of Korea 82 A 301 CUMU11ATE Kim Yeon Sung / www cumu11ate com 010 3099 5723 cm11t@naver com UNISEX WEAR Booth No. 35 82 Jungwoo Park a k a Woo Park participated in the 2017 St Martin in the Fields graduation collection show The show however took an unexpected turn when one of Woo Park s exhibited garments was stolen by a trespasser only hours after the show opened The news spread quickly throughout the community and on social media sparking a city wide search effort Soon after people began to upload photos of a homeless person they spotted walking down the streets of London wearing the stolen garment Despite the remarkable discovery and the joint efforts with the London Police the garment was never retrieved The brand THE STOLEN GARMENT was launched following his return to Korea In addition to operating the Stolen Garment Park has also been a member of the sibling artist group Geometric Study The annual exhibition/performance of the group has been one of many ways in which the brand has broadened and developed its narrative through artistic collaborations Awards Woo Park have received include second place in 2018 Survival Fashion K and Seoul s 10 Soul in 2020 and 2021 Woo Park is currently a resident designer at Seoul Fashion Hub CUMU11ATE is designed by cleverly reassembling or reinterpreting the different sports doubles of the previous generation with the slogan Athletic tailoring We are using fabric made of plastic bottles that have been used up or decomposing discarded military parachutes to create a completely different type of product We develop a collection based on the theme of sports events every season We deliver sensitivity products that we made to improve human health and the environment of the Earth Athletic tailoring 83

UNISEX WEAR Booth No. NOTKNOWING Kim Si Eun / https //www notknowing co kr 010 4118 0418 C ZANN E Lee Seo Jung / www c zanne com 02 6097 0212 UNISEX WEAR Booth No. 36 notkclub@gmail com #C03 A 4F 266 Jong ro Jongno gu Seoul Republic of Korea sjm czanne@gmail com #208 Nature Poem Bldg 461 Apgujeong ro Gangnam gu 37 266 A 4 C03 Seoul Republic of Korea 461 208 84 NOTKNOWING is a brand that delivers its own culture and message through the concept of Sub sports culture Reinterpret the overall culture of Sports and the different meanings contained in it and reconstruct it into a design to proceed with the Citylook collection The final goal of NOTKNOWING is to deliver Sub sports spirit to the public through these collections NOTKNOWING Sub sports culture Sports City Look Sub sports spirit Korean Avant Garde Minimalism Design /It s expressed in our designs which are based on sophisticated yet simple lines that transform with the movement of he wearer and the air around It is the individual that brings meaning to the outfit The designer s concept is inspired by Minimalism and Korean traditional costume which is beauty of simplicity and clean line In essence the final element of our design is always the person wearing it / C ZANN E Daily Wear 85

ACCESSORIES 비즈니스라운지 53 79 66 36 15 35 16 34 17 33 18 91 92 93 94 95 96 97 98 99 100 90 52 37 14 13 12 11 10 9 51 38 32 19 8 89 80 78 67 65 54 50 39 31 20 7 88 81 77 68 64 55 49 40 30 21 6 IN OUT 87 82 86 83 76 69 75 70 63 56 62 57 48 41 47 42 29 22 28 23 5 4 3 85 84 74 71 61 58 46 43 27 24 2 73 72 60 59 45 44 26 25 1 문화전시 ACCESSORIES / 01 BIKER STARLET 02 KANEITEI 03 KI LEE 04 BONAFIDE JEWELRY 05 Finoacinque 06 HYETHE 07 Number Stones Jewellery 08 AMAG STUDIO 09 119 119REO 10 HYEON K 11 GEMTTI 12 SPEXTRUM 13 723 commed723 14 2nd PALETTE 15 EGOVERO 16 ADDSTUDIO 17 DAWN FACTORY 18 SUMMER TAG SOL 19 Flutter Studio 87

ACCESSORIES Booth No. BIKER STARLET Jacey Chae / www bikerstarlet com 010 8872 9219 KANEITEI Chung Kwan Young / https //www kaneitei com 010 6558 8897 ACCESSORIES Booth No. 01 Jaceychae@gmail com #205 Hokyung BLDG 10 Toegye ro 18 gil Jung gu Seoul mywoo@kaneitei com / mjlee@kaneitei com #316 49 Jadongchasijang gil Seongdong gu Seoul Republic 02 Republic of Korea of Korea 18 10 205 49 316 88 Biker Starlet began in 2005 with a small range of clutch staples and has since evolved into a comprehensive handbag collection from classic satchels to evening perfect mini bags Crafted by specialist artisans in Seoul Biker Starlet offers elevated takes on both classics and casuals and has been celebrated for its polished and youthful style by the fashion elite in Seoul JACEY CHAE 2005 Inspired by the irregular yet disciplined surfaces of a military tent fabric the 2015 collection shows off an urban vintage look that simply cannot be imitated artificially KANEI TEI refuses to be catergorized as just another brand that recycles KANEI TEI advocates a fresh interpretation on the humanity s favorite pastime war In this collection a wartime property is disassembled and in turn assembled into a fashion item It is a satire in a modern society and its ever increasing love affair with violence 2 89

ACCESSORIES Booth No. KI LEE Lee Ki Chan / https //kileekorea com 010 7480 1731 BONAFIDE JEWELRY Ha Bo Na / https //bonafide jewelry com 010 4876 2662 ACCESSORIES Booth No. 03 ki lee korea@gmail com #D06 B 4F 266 Jong ro Jongno gu Seoul Republic of Korea jewelry bonafide@gmail com #15 2F 253 7 Changgyeonggung ro Jongno gu Seoul 04 266 B 4 D06 Republic of Korea 253 7 2 15 90 KI LEE is an accessories brand based in Seoul that creates sculptural designs using innovative sustainable materials As vessels embodying the link between minimalistic forms and innovative eco friendly material KI LEE products seek to reconnect the consumers with fantastical imaginations of the future and foster a sense of hopeful agency in shaping the world to come KI LEE s mission is to provide the consumers with products that are both beautifully sculptural and sustainable KI LEE KI LEE BONAFIDE JEWELRY was first inspired by the designer s childhood memories of playing with Lego and paper origamis BONAFIDE JEWELRY is a work of wearable art designed to give the greatest effect by closely adhering to our body with minimal geometric elements that are easily encountered in our daily life The original rare and unusual design captures the unique sensibility and focuses on designing each piece of jewelry to become a form of self expression and naturally produced BONAFIDE JEWELRY Wearable Art 91

ACCESSORIES Booth No. Finoacinque Kim Han Jun Lee Seo Jeong / www finoacinque com 010 4164 2146 HYETHE Lee Hye Ri / www hyethe com 010 6777 9254 ACCESSORIES Booth No. 05 finoandmore@naver com 5F 4 Yeonmujang 9 gil Seongdong gu Seoul Republic of hyethe info@gmail com #401 89 Dongil ro Seongdong gu Seoul Republic of Korea 06 Korea 89 401 9 4 5 92 Finoacinque is up to 5 which means up to 5 centimeters high The shoe brand begins with a man following the footsteps of his parents who has been making handcrafted shoes their whole life and a woman who was used to sore foot from having a small unusual shaped feet To give comfortable footsteps to the people we love New shoes for every moment making shoes that you want to be with every day up to 5 5 2 30 It is a Contemporary Classic Brand based on British traditional craft technology Starting with the 2018 FW collection it is a bag brand based on a minimalistic yet unique design of HYETHE We pursue a free style that can be possessed by adding an exotic sense to the monotony It is a special and trendy global brand with a design and processing technique that breaks the structural style of existing bags and melts the classic mood into a comfortable and elegant design Contemporary Classic Brand 2018 FW HYETHE 93

ACCESSORIES Booth No. 07 Number Stones Jewellery Kim Neung Wi / www numberstonesjewellery co kr 010 9618 1511 numberstonesjewellery@gmail com #25 2F 253 7 Changgyeonggung ro Jongno gu Seoul Republic of Korea 253 7 2 25 AMAG STUDIO Shim Bo Han / www amagstudio com 070 8872 1976 amagstudio@aimjewel net 1F 15 Toegye ro 20na gil Jung gu Seoul Republic of Korea 20 15 1 ACCESSORIES Booth No. 08 94 Number Stones explores the relationship between experiential luxury and wellbeing Reframing the value of apparently abundant beach pebbles by connecting the particularity of site specific moments captured and made precious for a life time of memories by combining traditional craft skills with innovative and unique settings The principles of this proposition provide a touch point for an alternative approach to sustainability aspiring to inner balance an engagement with the production of your artefact and a luxury for life Natural environment Nostalgic experience Pebbles natural gemstones Sustainable treasure Lifestyle and culture brand with Celebration of creativity imagination sustainability and comfort / AMAG STUDIO serves a role in protecting peole and planet around us with We are not a brand but participation We are getting involved in more accountable way even if it s now incomplete AMAG STUDIO We are not a brand but participation 95

ACCESSORIES Booth No. 119REO 119 Kim Hyun Ju / www 119reo com 010 5180 5152 HYEON K Kang Hyeon Kyeong / http //www hyeonk com 010 3022 7986 ACCESSORIES Booth No. 09 arom8093@119reo com 505 119REO 283 Yulgok ro Jongno gu Seoul Republic of hy802un@naver com 11 Seolleung ro 153 gil Gangnam gu Seoul Republic of Korea 10 Korea 153 11 283 505 119 96 119REO is an upcycling brand created after Rescue Each Other meaning that each other saves each other Through the process of collecting and washing and disassembling firefighting suits that have passed the durable period 119REO s unique design creates bags and fashion accessories to promote firefighters and firefighting culture 119REO s products made of the clothes of firefighters who run to the scene first and stay until the end to save their lives are recognized as value consumption that respects the value of life 119REO Rescue Each Other 119REO 119REO All of the jewelry in HYEON K is handcrafted and needs management Jewelry comes into contact with the body so the most important thing is the material Jewelry made of cheap alloy brass nickel zinc chromium etc and nickel is due to allergyis a component that causes most of the contact dermatitis so all products is made of 92 5 silver but silver is a material that is made from air or skin when exposed to the material including fragrance or alcohol that comes out of the air or skin oxidized so the suspension is plated with 14k&18k gold Brass Nickel 92 5 14k&18k 97

ACCESSORIES Booth No. 11 GEMTTI Hwang Joo Hee / www gemtti com 010 3437 7410 gemtti@naver com #23 253 7 Changgyeonggung ro Jongno gu Seoul Republic of Korea 253 7 23 SPEXTRUM Cha Dae Seong / www spextrum net 010 9148 7734 soo@spextrum net #202 37 Toegye ro 20 gil Jung gu Seoul Republic of Korea 20 37 202 ACCESSORIES Booth No. 12 Gemtti is a combination of the words gem and kkoktti which means jewel in English and a beautiful young lady in Korean It s a jewelry brand that always supports moods of graceful and lovely women Inspired by everything around her the designer of Gemtti loves fantasy and always wants to make impressive jewelry pieces She emphasizes three elements great designs good materials careful finish touches and focuses on making comfortable durable items Gemtti gem Stranger travels through the unfamiliarity hidden in familiarity On the streets full of people all the time you start to see a strange alley that you can t see Walking on an unfamiliar street not the usual street the journey to find another me begins in the excitement of strangers A brand that can show newness and excitement in unfamiliarity away from the familiarity of everyday life Stranger 98 99

ACCESSORIES Booth No. commed723 723 Kim Da Rae / www commed723 com 010 4232 9174 2nd PALETTE Jeon Won Jun / http //2ndpalette com 010 4211 5462 ACCESSORIES Booth No. 13 723studio@naver com #B01 1F 19 4 Seongmisan ro 29an gil Mapo gu Seoul one@2ndpalette com 3F 15 World Cup ro 19 gil Mapo gu Seoul Republic of Korea 14 Republic of Korea 19 15 3 29 19 4 1 B01 100 This is a handmade designer jewelry brand where the entire process is directly carried out by the designer Designs are inspired by the objects or phenomena that the designer is most focused on at the time Rather than simply matching we pursue bold but not burdensome designs so that you can choose your favorite jewelry We plan to continue unraveling designs that are neither predictable nor over the top with colors unique to commed723 723 2nd PALETTE is a sock brand curated in a collaborative effort by a fashion and jewelry design duo based in South Korea Since its inception in 2015 the brand has been active in the international market and carries a diverse range of international buyers Juxtaposing its creative vision with a new form of design the duo explores a new artisanal approach for their socks collection The color palette and designs will enhance your style and empower your fashion statement while displaying its premium quality 2nd PALETTE 2015 101

ACCESSORIES Booth No. 15 EGOVERO Kang Yun Young / https //www egovero com 010 9634 4142 info@egovero com 102 2 Samcheong ro Jongno gu Seoul Republic of Korea 102 2 EGOVERO ADDSTUDIO Lee Ye Won / www addstudio co kr 010 9963 3854 theadd@naver com B1F 177 Palgong ro Dong gu Daegu Republic of Korea 177 1 ACCESSORIES Booth No. 16 102 Love yourself Love myself /Egobero which means true me For those who love themselves It s a jewelry brand Silver jewelry embodied in the formative principles of dots lines and faces With the process of finding who I really am It presents the beauty that expresses me Love yourself Love myself / BE ORIGINAL We uphold the ultimate brand value of Be original originality starts from simplicity Natural beauty is reflected by Simple yet delicate edges and details We suggest creation of your own cultures with these leather goods as its natural and distinct beauty encounters your own habits Our leathers entails more oil defeating the defects of artificially processes leathers and amplifying the leathers distinct feauture such as texture glowiness tanning scent and style 103

ACCESSORIES Booth No. 17 DAWN FACTORY Song Ji Hoon / www dawnfactory co kr 010 3174 9729 dawnfactory_official@naver com #17 GFCS 5F 1215 Pyeonghwa ro Yangju si Gyeonggi do Republic of Korea 1215 5 17 SUMMER TAG SOL Lee Hye Sun / smartstore naver com/stagsol 010 3726 8891 cio1@nate com #26 2F 253 7 Changgyeonggung ro Jongno gu Seoul Republic of Korea 253 7 2 26 ACCESSORIES Booth No. 18 Dawn Factory is a contemporary bag designer brand that develops based on modernity It is interpreted as a dawn factory s own design philosophy inspired by people objects and emotions in everyday life We want to design using a variety of materials and move toward a brand that can communicate and sympathize with not just end with a product This 2021 FW season From a Romantic Chic Style Set with Natural Gems to a Simple and Modern Silver Necklace Suitable for a Cropped T shirt to a Freely Adjustable Hybrid Necklace and Bracelet We Suggest Styling that can be Mixed and Matched in a Variety of Ways 104 105

ACCESSORIES Booth No. 19 Flutter Studio Lee Pu Reum / http //flutterstudio co kr 010 2467 1603 flutter_studio@naver com 111 1501 137 Seongsui ro Seongdong gu Seoul Republic of Korea 137 111 1501 Memo 106 Flutter Studio is a designer shoe brand based in Seoul Seong su dong at the heart of Korea s handmade shoe industry We bring a contemporary twist to classic inspired shoes by combining unexpected details into simple and natural silhouettes Handcrafted with carefully selected premium leather we offer high quality shoes for young women who are imaginative and full of style Flutter Studio flutter / 107

GROUP BOOTH 비즈니스라운지 53 79 66 36 15 35 16 34 17 33 18 91 92 93 94 95 96 97 98 99 100 90 52 37 14 13 12 11 10 9 51 38 32 19 8 89 80 78 67 65 54 50 39 31 20 7 88 81 77 68 64 55 49 40 30 21 6 IN OUT 87 82 86 83 76 69 75 70 63 56 62 57 48 41 47 42 29 22 28 23 5 4 3 85 84 74 71 61 58 46 43 27 24 2 73 72 60 59 45 44 26 25 1 문화전시 BFCS 66 DSEMICOLON 66 LOIC 66 VENECY 66 B SLASH B 66 IRREGULAR 66 HYUF GFCS 79 LEE I GROUP BOOTH / 79 MOMMANWA 79 vuinn 79 S MI EUR 79 Julianne Daisy 79 TRIPPY MACHINE KOCCA 90 BIRD CHE 90 vimun 90 SECONDARY LEGEND 90 Songe Creux 90 IM J 90 ARTISIAN 90 UDCY 90 jinjonjam 90 CATAL 90 KICHÉLEEHÉ 90 F8KE CHEMICAL CLUB 90 PIETRA PREZIOSA 90 HASUO 90 HELIX CLOTHING 109

BFCS DSEMICOLON LOIC BFCS Booth No. 66 Ha So Jung / www dsemicolon com 010 2272 4568 semicolon95@naver com DSEMICOLON Creative Studio 9F 85 Beomil ro Dong gu Busan Republic of Korea 85 9 Song Ji Hyeok / https //www loic kr 010 9535 1226 steadyloic@gmail com LOIC Creative Studio 9F 85 Beomil ro Dong gu Busan Republic of Korea 85 9 Booth No. 66 110 DSEMICOLON is a designer brand with an avant garde mood that can be worn The brand name means end and again and the goal is to sublimate the inner darkness into coolness through the medium of clothes Inspired by various emotions inside humans this design is developed using the human body outside of humans as an object We want to comfort everyone with sadness by producing costumes like artworks not ordinary clothes Minimalism brand that develops clothing designs that can produce various coordinations using essential details such as buttons zippers and darts rather than minimalism which is practically difficult to empty the closet unconditionally The main motto brand identity is to replace at least two ready to wear that customers have 111

BFCS VENECY B SLASH B BFCS Booth No. 66 Lee Ji Hyung / www venecy com 010 9251 0805 Venecy@naver com VENECY Creative Studio 9F 85 Beomil ro Dong gu Busan Republic of Korea 85 9 Choi Eun Byeol / www bslashb com 010 7352 9012 bslashbofficial@gmail com B SLASH B Creative Studio 9F 85 Beomil ro Dong gu Busan Republic of Korea 85 9 Booth No. 66 VENECY likes the silhouette atmosphere and material that suits you which is delicate and deep We don t lead the trend we don t follow the trend If we like it that s VENECY Based on Classic mood We pursue Modern and neutral minimalism through each collection 112 113

BFCS IRREGULAR HYUF BFCS Booth No. 66 Jeong Jae Min / https //irregular studio 010 7768 0671 jjm2402zzz@ naver com IRREGULAR Creative Studio 9F 85 Beomil ro Dong gu Busan Republic of Korea 85 9 Hyuf / Https //hyu f com 010 4758 1361 inthemaking01@naver com HYUF Creative Studio 9F 85 Beomil ro Dong gu Busan Republic of Korea 85 9 Booth No. 66 ESSENTIAL SARCASM /IRREGULAR which means irregular is inspired by the irregularities of everyday life We presents various materials and functional details and expresses clothes with a different perspective Although it does not deviate from the essential part it transforms and reinterprets its essence in various forms ESSENTIAL SARCASM / IRREGULAR In the procein the process of being created developed obsolete and cull according to the flow of time withot being confined to a frame we discover and combine individuality in things that others cannot see and create HYUF s unique work aimed at modern streetnism 114 115

GFCS LEE I Fashion KODE TRADE SHOW LEE.I MOMMANWA GFCS Booth No. 79 Lee Hyun Jin / www lee i com 010 5395 3452 jinilee123@naver com #3 GFCS 5F 1215 Pyeonghwa ro Yangju si Gyeonggi do Republic of Korea 1215 5 3 Ko Hyuk Joon / www mommanwa com 010 9194 3272 mommanwa1994@gmail com #8 GFCS 5F 1215 Pyeonghwa ro Yangju si Gyeonggi do Republic of Korea 1215 5 8 Booth No. 79 LEE I is a womenswear brand that aims for a harmony of modern and vintage based on a structural silhouette We create a design that can be used in everyday life without having space restraints It is a brand for women in 20s and 30s who pursue practicality and uniqueness 2030 COME AS YOU ARE / We will make you as you were born in with out money honor power kind of secular stuffes / 116 117

GFCS vuinn S MI EUR GFCS Booth No. 79 Lee Eui Bin / www vuinn com 010 5159 4535 vuinn official@gmail com #20 GFCS 5F 1215 Pyeonghwa ro Yangju si Gyeonggi do Republic of Korea Kim Mi Hyun / www smieur com 010 6677 3408 smieur@naver com #8 GFCS 5F 1215 Pyeonghwa ro Yangju si Gyeonggi do Republic of Korea 1215 5 8 Booth No. 79 We see things by aspect of genderless and de constructionism Through their dismantling combination and re interpretation We deploy a Avant garde design The different styles permeate each other and a new style is Born MI EUR is inspired by fashion as well as cultural arts such as film music and art It is a brand that searches for new things by exploring and mixing things that are completely different S MI EUR 118 119

GFCS Julianne Daisy TRIPPY MACHINE GFCS Booth No. Julianne Yoo / www juliannedaisy com 010 7777 9715 Kim Jin / www trippymachine com 010 4551 4842 Booth No. 79 juliannedaisy design@gmail com #19 GFCS 5F 1215 Pyeonghwa ro Yangju si Gyeonggi do trelajin@gmail com #1 GFCS 5F 1215 Pyeonghwa ro Yangju si Gyeonggi do 79 Republic of Korea Republic of Korea 1215 5 19 1215 5 1 120 Julianne Daisy is a women s clothing brand that tells the story of a fashion designer Julianne and an imaginary girl Daisy They wanted to give warm consolations to the many sorrows and pains around us with their common positive attitudes and ideals about life They make clothes with a design philosophy Poetic and comfortable for warm hearted women who love themselves and love nature They are trying to make real clothes for women to feel truly beautiful Also Julianne Daisy s every collection is created by sincere touches of craftsman Julianne Daisy Julianne Daisy Julianne Julianne Daisy Julianne Daisy TRIPPY MACHINE is a combination of trippy and machine which is like a combination of two words that cannot be modified This brand a street unisex wear which used kitsh and witty illustrations every season with European sensibility like in a contrasting words TRIPPY MACHINE TRIPPY MACHINE KITSCH UNISEX EASY STREETWEAR TRIPPY MACHINE MZ 121

KOCCA BIRD CHE vimun KOCCA Booth No. Choi Ho Seung / https //www birdche com/ 010 8299 8354 Kim Hyun Jeong / https //vimun studio 010 5546 3721 Booth No. 90 birdchehaus@gmail com #302 Pildong Bldg 21 Seoae ro Jung gu Seoul Republic of info@vimun studio #A18 SFCS 5F DDP fashion mall 22 Majang ro Jung gu Seoul 90 Korea Republic of Korea 21 302 22 DDP 5 A18 BIRD CHE remains doggedly enigmatic as we shares an intimate conversation with people about our fashion and artistic inspirations as well as the compelling ethos behind Nostalgia Shop Our garments unveil heartfelt narrations about the past with vestments that immerse customers in warm memories and emotions BIRD CHE specializes in bespoke garments made from quality and eco friendly materials with a subtle kiss of nostalgia vimun is a womenswear label established in 2019 Every season hyunjeong Kim presents the classic and casual silhouette with a simple twist reinterpreted by her own perspective of arts and other aesthetic facts a plot twist 122 BIRD CHE 123

KOCCA SECONDARY LEGEND Songe Creux KOCCA Booth No. Na Young Mi / www secondarylegend com 010 8764 2374 Bang Hye Ryung / https //www songe creux com 010 4741 9421 Booth No. 90 hourk ym@gmail com #810 10 Magokjungang 1 ro Gangseo gu Seoul Republic of info@songe creux com #B01 B 4F 266 Jong ro Jongno gu Seoul Republic of Korea 90 Korea 266 B 4 B01 1 10 810 124 SECONDARY LEGEND is a city workwear brand inspired by different activities that are experienced in everyday life It seeks to combine temperate design and unique detail with the city s classic sense and freewheeling vintage elements harmoniously integrated It delivers the keywords Lifestyle Love Art Culture Journey which are the five elements that the brand values SECONDARY LEGEND emphasizes comfort and function in ordinary life It s back to basic and is also focused on the details SECONDARY LEGEND 5 Lifestyle Love Art Culture Journey We all have our utopia a hunger for scarcity Songe Creux seeks decadent indifference Influenced by icons who broke the framework of beauty we present Songe Creux s own style This brand is reinterpreted into the style of Songe Creux by mixing luxurious and vintage fabric with contrasting silhouettes printing and cut out details 125

KOCCA IM J IM J ARTISIAN KOCCA Booth No. 90 Im Ji Yoon / www arce kr 010 9012 0924 atelier_arce@naver com #404 3 3 Dongho ro 8ra gil Jung gu Seoul Republic of Korea 8 3 3 404 Kim Young Min / www artisian co kr 010 9067 9708 artisian_official@naver com H 14 13F Musinsa studio 20 Jangchungdan ro 13 gil Jung gu Seoul Republic of Korea 13 20 13 H 14 Booth No. 90 126 IM J of Modern Minimalism seeks to express the natural beauty of women in a classic and simple way Its sophisticated material classic silhouette and point details seek high sensitivity that is simple yet not plain It is a brand that makes Seoul s fashion style into the fashion of the world IM J IM J ARTISIAN named after a combination of words ART Artisan Asian suggests timeless style at the intersection of oriental traditional clothings and contemporary cultural trends We aim to reinvent traditional East Asian costumes into contemporary casual wear based on an understanding of structural silhouettes and functional design while capturing both traditional aesthetics and contemporary lifestyle Our design provide extra versatility and comfort which reflect the generous sizing and bold mix match of color in traditional Asian costumes ARTISIAN Art Artisan Asian Timeless 127

KOCCA UDCY jinjonjam KOCCA Booth No. Kim Seung Soo / https //udcy me 010 3558 2059 Gyeongjin Ryu / www jinjonjam com 010 4268 7265 Booth No. 90 kimss@naivy me 65 1 Dongmak ro Mapo gu Seoul Republic of Korea jinjonjam@hotmail com #301 143 Sinheung ro Yongsan gu Seoul Republic of Korea 90 65 1 143 301 128 Undiscovered yet / Value Adding Apparel /With emerging artists in the fields of culture art and tech To form a collective intelligence interact with each other and are influenced by The existing archive fashion Presented in an experimental methodology and called clothing redesign within the category UDCY Undiscovered yet / Jinjonjam is womenswear based brand capturing mistakes from ordinary life days Failure is accepted is one of the brand s aesthetic through the collection Conventional looks in distorted silhouettes wrong way of tailoring process onto garments strong colours crashing together is what i enjoy making my own definition of story telling 129

KOCCA CATAL KICHÉLEEHÉ KOCCA Booth No. Pak Ha / https //www catal kr 010 2708 0921 MIN KYUNG KIM / www kicheleehe com 010 3125 8684 Booth No. 90 catalyzer4444@gmail com C 12/2 12F Musinsa studio 20 Jangchungdan ro 13 gil info@kicheleehe com #A17 SFCS 5F DDP fashion mall 22 Majang ro Jung gu 90 Jung gu Seoul Republic of Korea Seoul Republic of Korea 13 20 12 C 12/2 22 DDP 5 A17 Catal is a Seoul based fashion label that reinterprets and experiments with garments in new and modern ways stimulated by stories or hints that are alienated or hidden in the present and past worlds It aims for a new and original fashion brand moving without prejudice the elements of menswear and womenswear mixing ordinary and extreme things and enjoying the mix of culture between the upper & the working class The young and the old complement each other with their strengths The young have the creativity and purity and the old have the experience and maturity KICHÉLEEHÉ sees and connects the bridge between purity and maturity through PLAYFUL and feminine design We utilize a wide range of colors patterns fabrics and shapes to show our unique and KIDULT aesthetics 130 Catal Creative as Youth Mature as Old KICHÉLEEHÉ PLAYFUL KICHÉLEEHÉ KIDULT 131

KOCCA F8KE CHEMICAL CLUB PIETRA PREZIOSA PIETRA PREZIOSA KOCCA Booth No. 90 Park Jeong Eun / www f8kechemicalclub com 010 9771 0810 f8kechemicalclub@gmail com 80 4 Dasan ro 33 gil Jung gu Seoul Republic of Korea 33 80 4 YELIM LEE / 010 6266 1517 pietra shop20@gmail com 27 Gogi ro 211beon gil Bundang gu Seongnam si Gyeonggi do Republic of Korea Booth No. 90 211 27 132 F8KE CHEMICAL CLUB makes high quality clothing with unique fabric detail and creative inspiration We present expressive collections whenever we get fresh inspiration F8KE CHEMICAL CLUB shows an unexpected combination of bold design with wild material and unregulated detail Considering dressing as an important part of life we want people to grab the attention from the public and fully enjoy the spotlight with our pieces We support young artists who have expressive desire Founded in 2020 by designer Yelim Lee PIETRA PREZIOSA pursues minimalistic aesthetics with unique yet not overdone details Also through its collections the brand brings inspirations into a daily life through ready to wear fashion Pietra Preziosa 2020 133

KOCCA HASUO HELIX CLOTHING KOCCA Booth No. Jeong Mi Young / http //hasuowear com 010 7573 0311 Nam Sang Beom / https //helixclothing kr 010 5248 2965 Booth No. 90 info@hasuowear com 817 884 35 Nongogae ro 123beon gil Namdong gu skatkdqja123@naver com #801 11 Jobang ro 26beon gil Dong gu Busan Republic of 90 Incheon Republic of Korea Korea 123 35 817 884 26 11 801 HASUO aims for minimal life style wear for contemporary woman Based on technology and simplicity we want to re examine the value of contemporary woman and clothes through a concept that is upgraded with new technology every season HASUO HELIX CLOTHING is a men s clothing brand based on minimalism and develops designs based on structural patterns By using a unique incision method and hiding darts in the incision it shows a new silhouette and design that has never existed in the world The design of HELIX CLOTHING begins with a modification of the essential structure of clothing 134 135