Mr. Randy Durband Chief Executive Officer GSTC
Outline GSTC s Role in Sustainable Tourism GSTC Criteria Tour Operators A Leading Role for Destination Managers
Q: What and Who is the GSTC? A: The leading global authority in setting standards for what can be called sustainable in travel & tourism
GSTC H/TOv2: 37 criteria for hotels & tour operators GSTC-D: 41 criteria for destinations all based on these 4 pillars Sustainability Management Social & Economic Cultural Environmental Bruno Maia/Naturezafotos.org Bruno Maia/Naturezafotos.org
A: Demonstrate effective sustainable management GSTC-H/TO v2: A8 Information about and interpretation of the natural surroundings, local culture, and cultural heritage is provided to customers, as well as explaining appropriate behavior while visiting natural areas, living cultures, and cultural heritage sites. A8 주변자연환경과지역문화와문화유산에대한정보와해설을소비자에게제공하며, 방문하는자연지역과지역사회와문화유산지역에서적절한행동지침에대해서설명한다.
B: Maximize economic benefits to the host community and minimize negative impacts GSTC H/TO v2: B5 A documented code of conduct for activities in indigenous and local communities has been developed and implemented with the collaboration and consent of the affected community. B5 원주민과지역사회에대한문서화된행동강령이관광의영향을받는지역사회의협력및합의로개발되고실행된다.
B: Maximize economic benefits to the host community and minimize negative impacts GSTC-D: B2 Local career opportunities The destination s enterprises provide equal employment, training opportunities, occupational safety, and fair wages for all. B2 지역주민경력기회 관광지의기업은모든사람에게동등한고용및훈련기회, 직업적안전성과공정한급여를제공한다.
B: Maximize economic benefits to the host community and minimize negative impacts GSTC-D: B3 Public participation The destination has a system that encourages public participation in destination planning and decision making on an ongoing basis. B3 대중참여 관광지는진행과정상에서관광지계획과의사결정에대중의참여를장려하는체계를가지고있다.
D: Maximize benefits to the environment and minimize negative impacts GSTC-D: D3 Wildlife protection The destination has a system to ensure compliance with local, national, and international laws and standards for the harvest or capture, display, and sale of wildlife (including plants and animals). D3 야생동식물보호 관광지는야생동식물의수확또는포획, 전시및판매에대한지역적국가적국제적표준준수를보장하는체계를가지고있다.
Definitions Outbound Tour Operator markets and sells product from foreign source markets to a destination; clients travel out from those markets and into a foreign destination, for example, outbound from Korea into Cambodia Inbound Tour Operator operates product inside a destination country or region; clients travel into their operating areas Many companies are both inbound & outbound tour operators
Inbound Operators role in product development Inbound Operators develop and operate itineraries
Adventure & Specialty Tour Operators are successfully selling responsible travel
But, what about mainstream tour operators They must find creative and effective marketing terminology for responsible behaviors and product components They must use certified sustainable hotels and other service providers Need to be informed and regulated by destinations on local sustainability issues
Destinations need to drive sustainability Voluntary action by some parties within the private sector is not enough Through awareness-raising and reasoned regulation, DESTINATIONS must take a lead in informing and requiring responsible behavior by travelers and travel companies Based on global sustainable principles Tuned to the local context
How can destinations lead? Know the issues Educate the visitors and the travel companies that bring them to the destination Strive toward greater sustainability Destination Sustainability certification Promote hotel and other private sector players certification
Thank you for your attention! www.gstcouncil.org Randy Durband Chief Executive Officer ceo@gstcouncil.org