1 20 2002 11 2008 5 30 75
2008 2008 2002 2004 2008 2008 1964 63 1987 6 2008 20 1980 76
196070 1980 2008 2008 20 2008 2008 77
2 20 20 2008 20 2000 WiBro 20 (agora) 45 3 5 3 78
NHN (street journalism) UCC (afreecar) 1980 (smart mob) (Rheingold, 2003) (Castells, 2004a) (soft power politics) (Nye, 2004; 21, 2005) MBC PD 79
PD (, 2006) 1980 PC 80
3 simple network complex network 1 2 organization Lego bloc 1 Arquilla and Ronfeldteds2001 2008 2 Castells2000 Benkler2006 81
Castells2004b flexibility scalability survivability Michael Hardt Antonio Negri empire multitude 21 Hardt and Negri20002004 biopower MLBmajor league baseball 82
2008 10 10 10 2030 40 scalable 83
leaderless network 2008 2008 fun politics 84
1980 1980 2000 3 Jenkins2006 Fordism Post Fordism 3 Gilles Deleuze 1999 Chesters and Welsh2006 85
mass people crowdsmob citizen multitude Rheingold2003Surowiecki 2004Hardt and Negri200020042004 digital multitude flow gel zol 4 86
2008 21 nation nationality networked nodality 2008 globallocalglocal 4 4 2008 87
2004 tipping point 2008 88
89
21 20 20 20 informedlong tail collective intelligence 2002 10 20 10 20 MBC PD 90
1960 386 386 63 91
5 2008 networked private sphere public sphere 5 2006 92
citizen centrality 5 20 20 20 2008 1 20 2008 2 3832552762004 3 2008 4 2008 5 2002 6 2006 7 2004 93
8 21 21 2005 9 2008 6 12 10 21 2006 1 Arquilla, John, and David Ronfeldt, eds. Networks and Netwars: The Future of Terror, Crime, and Militancy, Santa Monica, CA: RAND, 2001. 2 Benkler, Yochai, The Wealth of Networks: How Social Production Transforms Markets and Freedom, New Heaven and London: Yale University Press., 2006. 3 Castells, Manuel, The Rise of the Network Society, 2nd edition, Oxford: Blackwell, 2000. 4 Castells, Manuel, The Power of Identity, 2nd edition, Oxford: Blackwell, 2004a. 5 Castells, Manuel, Informationalism, Networks, and the Network Society: A Theoretical Blueprint.in Manuel Castells, ed. The Network Society: A Crosscultural Perspective, Cheltenham, UK: Edward Elgar, 3~48, 2004b. 6 Chesters, Graeme, and Ian Welsh, Complexity and Social Movements; Multitudes at the Edge of Chaos, London and New York: Routledge, 2006. 7 Hardt, Michael and Antonio Negri, Empire, Cambridge MA: Harvard University Press, 2000. 8 Hardt, Michael and Antonio Negri, Multitude: War and Democracy in the Age of Empire, New York: Penguin Press, 2004. 9 Jenkins, Henry, Fans, Bloggers, and Gamers: Exploring Participatory Culture. New York and London: New York University Press, 2006. 10 Nye, Joseph S, Soft Power: The Means to Success in World Politics, New York: Public Affairs, 2004. 11 Rheingold, Howard, Smart Mobs: The Next Social Revolution, Cambridge, MA: Perseus Publishing, 2003. 12 Surowiecki, James, The Wisdom of Crowds, New York: Anchor Books, 2004. KISDI GLOCOMCenter for Global Communications 21 94
지식의지평 5 知平 200 8 편집인 김용준 편집위원 김광억, 김두철, 김혜숙, 이태수, 정운찬 편집주간 박은진 발행인 김정호 발행처 아카넷 발행일 2008 년 12 월 8 일 출판등록 2000 년 1 월 24일 ( 제2-3009 호 ) 주소 100-802 서울시중구남대문로 5가 526번지대우재단빌딩 8층대표전화 6366-0511 팩스 6366-0515 c 한국학술협의회, 2008 Printed in Seoul, Korea. ISBN 978-89-5733-143-9 03000
Orbis Sapientiae 5 by Korea Academic Research Council Copyright Korea Academic Research Council All rights reserved. ACANET, Seoul, Korea, 2008 이책은저작권법에따라보호를받는저작물이므로무단전재와무단복제를금하며, 이책내용의전부또는일부를이용하려면반드시저작권자와아카넷의동의를받아야합니다. 지식의지평 은대우재단과한국학술협의회가국내학문의발전과소통을위해발간합니다.