01-22 2001. 12 : : : KOREAN BROADCASTING INSTITUTE
1995 2002 3. 50 100,..,,,,,..,,,,,,,...,,..
... ( 4 5 ).,,.. 2001 12
1..... 2. 1),,.. /..
....., (financal commitment theory).. 2) 2000,. KBS., KBS,. MBC SBS,., MBC, SBS.
(scheduling),,,,, (main news),,., 2000.,, ( ).,,.,.,,. 3. TV..,,.
TV...,....,.,...,.,.
4. 1). TV,.,.,,. 2) 10.. 3) 1991 2000, TV.
. 1 1. 1 2. 2. 4 1. 4 2. 7 3. 9 4. 10. 13 1. 13 1) 13 2) 15 2. TV 16 1) TV 16 2) TV 17 3. 19 1) 19 2) 20 3) 22 (1) (intra- channel) 22 (2) (inter- channel) 22
. (1991 2000) 24 1. 24 1) 24 2) 25 2. 26 1) 26 2) 28 3) 29 3. 31 1) KBS1 31 2) KBS2 32 3) MBC 34 4) SBS 35 4. : 19912000 37 V. 2000 40 1. 40 1) 40 2) 41 (1) 41 (2) 42 (3) 42 (4) 42 (5) 43 2. 44 1) 44 (1) 46 (2) 48 (3) / 50
(4) 51 (5) 53 (6) 55 (7) / 57 (8) 58 (9) 59 (10) / 60 (11) 61 (12) 62 (13) 64 (14) 65 2),, 66 3) 71 (1) 71 (2) 72 (3) 73 (4) 74 (5) 75 3. 76 1) 76 (1) 76 (2) 78 (3) 79 (4) 80 (5),, 81 2) 82 (1) 82 (2) 83 3) 85
(1) 85 (2) 86 4. : 2000 87. T V 90 1. TV 90 1) 90 2) 92 3) 94 4) 95 5) 96 2. 97 1) 99 2) 100 3) 100 4) 103 5) 103 3. 104 1) 104 2) 106 3) 107 4) 109 4. 111 5. TV 113. 116 123
< - 1> 2000 41 < - 2> 45 < -3> 47 < -4> 48 < -5> 49 < -6> 49 < -7> / 50 < -8> / 51 < -9> 52 < - 10> 53 < - 11> 54 < - 12> 54 < - 13> 55 < - 14> 56 < - 15> 56 < - 16> / 57 < - 17> / 58 < - 18> 59 < - 19> 60 < - 20> / 60 < - 21> / 61 < - 22> 62 < - 23> 63 < - 24> 63 < - 25> 64
< - 26> 64 < - 27> 65 < - 28> 66 < - 29> 71 < -30> 72 < -31> 73 < -32> 74 < -33> 75 < -34> 77 < -35> 78 < -36> 79 < -37> 80 < -38> 83 < -39> 84 < -40> 85 < -41> 86 < - 1> TV - 90 < - 2> TV - Life 92 < -3> TV - Information 94 < -4> TV - Public 95 < -5> Entertainment 98 < -6> life/information 101 < -7> 2001.7.11( ) 104 < -8> 2001.7.15 ( ) 105 < -9> 2001.7. 11 ( ) 106 < - 10> 2001. 7. 15( ) 106 < - 11> 2001. 7. 11 ( ) 107 < - 12> 2001. 7. 15 ( ) 108 < - 13> 2001. 7.11( ) 109 < - 14> 2001. 7. 15( ) 110
[ - 1] 21 [ - 1] (1991 2000) 27 [ - 2] (1991 2000) 28 [ - 3] (1991 2000) 28 [ - 4] (1991 2000) 29 [ - 5] (1991 2000) 30 [ - 6] (1991 2000) 30 [ - 7] KBS1 / / (1991 2000) 31 [ - 8] KBS1 / / (1991 2000) 32 [ - 9] KBS2 / / (1991 2000) 33 [ - 10] KBS2 / / (1991 2000) 33 [ - 11] MBC / / (1991 2000) 34 [ - 12] MBC / / (1991 2000) 35 [ - 13] SBS / / (1991 2000) 36 [ - 14] SBS / / (1991 2000) 36 [ - 1] 67 [ - 2] ( ) 68 [ - 3] ( / ) 69 [ - 4] ( /) 70 [ - 5] 82 [ - 6] 84 [ - 1] TV TV (2001. 7. 11) 111 [ - 2] TV TV (2001. 7. 15) 112
1. 1. 1995 2002 3. 50 100,..,,,,,, (, 1995)..,,,,,,,...,,
2 (, 2000)., (programming), Source - Message - Channel - Receiver - Effect '.,, (process) (product). (, 1996)..... 2. 7. 1. 2,.
. 3. 3.. 2002.. 4 5, 6. 4 5. 41991 SBS 199510 (1991 2000). 10,. 5 2000..,,. 6 6.. 6.....
4. 1.,.... 1962 1995, (1998). 11,.. 3. (1992) 1962 1992.
. 5.. (1995) 1962 1992. 6.,,, /,, /. KBS.,.. (Litman, 1979),..,. (, 1999). (Williams, 1975: 87),.
6,. (1994). SBS 92. 9194,,. SBS 4 SBS MBC. SBS. (1995)SBS. 1990, 1994. (1997).,. (Eastman & Ferguson, 1997) 1960 912-1. 1970. 1971 44 94 121 3. 71 73 91 90%. 74
. 7. 55% TV Fox (Eastman & Ferguson, 1997,121-123). 2....,...,,,.... 1), 1)..
8.,,,,,.,..,...,.., (, 1993, 89).. (adjacency effects). (J.T. Tiedge & K. J. Ksobiech, 1986).,, ( 1999;, 1998). (rep eat viewing )
. 9.. (constant across time) (H. Frank, 1985) (J. G. Webster, & T. Y Wang, 1992).,,.. (Hans- Bernd Brosius, M. Wober, & G, Weimann, 1992). TV TV.. 3.,. (Steiner, 1952; Owen, Beebe, & Manning, 1974). (free goods)' (preference),.,, (Goodhardt et.al, 1987)...
10....., (Webster & Lichty, 1991)., (Rust, Kamakura, Alpert, 1992),, (, 1999)., (Bowman & Farley, 1972, Lehmann, 1971; Webster & Wakshlag, 1983)., (Eastman, Head & Klein, 1987). 4.,
. 11,.. (Eastman et al., 1989). (1994),,. 1980 TV (Lin, 1995).. (Atkin & Litman, op. cit., 1986, pp. 32 50 ; Eastman et al., 1989).. (Eastman et al., 1989).. ( )., (, 1997).... (Atkin & Litman, 1986) 1970
12 1970. (McComb & Nolan, 1992),., (financal commitment theory). (Lacy, 1992)., SBS (, 1995). (, 1998)..
13. 1. 1)..,,. (Howard & Kievman,, 1996 ) 4.,....,..., -,, -., (station image)..
14..... (, 1995).. (specialisation) (diversity)' (Hillve, Majaner & Rosengren, 1997).. 12 (Ferguson & Perse, 2000).,...
. 15 2) ( )( ).,,,, 2). (willingness to say).,....,.., 2) Bruce M. Owen, Jack H. Beebe & Willard G. Manning, Jr., Television Economics, Lexing, Massachusetts: Lexington Books, 1974, pp.49 90;, 94, 1995, 113 (, p.43., ).
16. 2. TV 1) TV TV () ( ) (Coaxial Cable) (Optical Fibre). TV. (Home Shopping), (Home Banking), VOD (Video On Demand),,. TV, 3. (Basic Cable Service),. (Premium Service Pay Service) HBO.. (Pay- Per-View Service). TV Head-End..
. 17 2) TV 22,.,., (SO), (PP).. (tiering) (, 1997).,.,,.,.,,,. HBO( ) OCN(), OCN,, TV, MPP.
18 (Synergy). 2 ( ),,.., HBO, OCN,.. (window) (one source - multi use). On Media (pay right) (basic right), (buying power)..
. 19..,,. (cross promotion). TV,,,., (, 1999). 3. 1) (1993),, TV,,,.
20, 1.,.. (Open Sky Policy),, (, 1992). 2),,,.... (2000) TV. TV
. 21. (global programming)... (packaging). < - 1>. [ - 1] (, 1998:134)
22 3)..,.. (1) (intra- channel).., PP(Program Provider)..,,.. (2) (inter- channel)..
. 23, /, /.,. BSkyB 62%, 12%, 11%, 8%, 7% (,. 1998. 16) 2002 3 <Sky Life> 109 1. TV 49, 60 PP(program provider), 10, 6, 5, 7, 3, 7, 2, 2, 3, 22(, 2001/ 6/ 16).. TV..
24. (1991 2000) 1. 1) 1990,., 1990 SBS, 1995 1996.,, HDTV, Interactive TV, Internet TV,.,,,. 1991 SBS2000,,.,,.,,.,,.
. 25 2) 1990 1991 2000. 1991SBS,.,., (KBS1 / KBS2 /MBC / SBS), (/ ), ( / / ), ( / / / /(prime- time)), (// ).,.,, ( / /),. 502,,,..,.,,,,,,,,,,
26,,,,,,,.,.,,.,,. ( ). 2. 1) SBS 1991 2000 10,,., KBS1, 1998, 1991 19993 0% 35%.( - 1 )
. 27 [IV- 1] (199 1 2000) MBC 4, 1992 1995. 1995 199010% 4. SBS22% MBC 1992 10-15%, 10. KBS2, 4 10.,., MBC 25% 10,.( - 2 )
28 [IV- 2] (1991 2000) 2), KBS1 40-45%, KBS2 SBS 30-35%. [ - 3] (1991 2000)
. 29, MBC, 1991 1993 1993 1996, 199735%. 2000 MBC, SBS, KBS2 3 35%.( -3 ) [ - 4] (1991 2000), 4. KBS1.( - 4 ) 3), KBS2 SBS.
30 50-60% KBS2 4. MBC 45%, 10. KBS1 20-30%.( -5 ) [ - 5] (1991 2000) [ - 6] (1991 2000)
. 31,.( - 6 ),, KBS2. 3. 1) KBS1 [ - 1], [ - 3], KBS1,. 10, KBS1. [ - 7] KBS 1 // (1991 2000)
32 KBS1 [ - 7].,., 10 2000. [IV- 8] KBS 1// 2) KBS2 (1991 2000) [IV-8]KBS2., KBS1 MBC SBS, [ IV- 5] [IV- 6], 4.. [IV- 10]KBS2, 80%.
. 33, SBS, KBS2, KBS2., KBS1 KBS2,. [ - 9] KBS2 // (1991 2000) [ - 10] KBS2// (1991 2000)
34 3) MBC MBC. [ - 11], MBC 199520%,. MBC., SBS MBC. [ - 11] MBC // (1991 2000)
. 35 [ - 12] MBC // (1991 2000),. 20-25%, KBS2 SBS. MBC,.( - 12 ) 4) SBS 1991 12 SBS.,, 30%,. 10.( - 13 )
36 [ - 13] SBS // (1991 2000).( - 14 ), 70 80%. [ - 14] SBS// (1991 2000)
. 37 4. : 19912000 10., MBC 10. SBS MBC,. 3),. KBS2 SBS. 10.,.. KBS2. 50 4).. KBS KBS1 KBS2 KBS2 100%. BBC BBC1 BBC2 3) < >(, 1996), < : 2000 > (, 1990, ), < >(, 1994), <2000 >(2000, 1994). 4) 10%, 30%, 50%
38 5) KBS. 10 KBS2 SBS SBS. 2000 KBS1 KBS1. KBS2 KBS1 SBS SBSKBS. SBSSBS..... ( 50 ).,.,. 5) BBC1, BBC2 (BBC - BBC Annual Report 1999/ 2000)
. 39.,,.,..,,.
40 V. 2000 1. 1).,. 2000,., KBS1, KBS2, MBC, SBS 2000,..,,.,.,,,,,,.,
. 2000 41.,., 2000,. 2) (1) 2000 < - 1>. < - 1> 2000 KBS1/ KBS2/MBC/ SBS / / / /() ()/ / / / (prime- time) / / / / / / / / / ( ) / / / / / / / / / / / / / / /. / / / / / / / / /
42 (2), SBS., KBS, MBC, SBS 3 4 2000, 2000 4, 7, 10, 12. 4.. (3).,, () ( ). (4).,,,,.,.
. 2000 43,,, (coder).,.,,.,.,,.,. 1993 15, 14..,,,. (5).,,.
44, ( 06:00 11:59), (12:00 16:59), (17:00 22:59), (23:00)., (prime- time), 19:00 23:00, 18:00 23:00.,,. 2. 1) 2000, < - 2>.,,,.,.
. 2000 45 < - 2> (%) KBS 1 KBS2 MBC SBS 8,470 (28.2) 2,335 (7.9) 5,285 (16.7) 3,185 (10.4) 5,530 (18.4) 1,870 (6.3) 3,900 (12.3) 1,760 (5.7) / 865 (2.9) 25 (.1) 415 (1.3) 480 (1.6) 2,725 (9.1) 6,105 (20.6) 5,000 (15.8) 4,730 (15.4) 1,275 (4.3) 1,140 (3.6) 2,055 (6.7) 535 (1.8) 725 (2.5) 920 (2.9) 1,035 (3.4) / 155 (.5) 2,065 (7.0) 1,070 (3.4) 1,730 (5.6) 1,145 (3.8) 2,380 (8.0) 1,360 (4.3) 1,045 (3.4) 720 (2.4) 2,660 (9.0) 525 (1.7) 2,680 (8.7) 440 (1.5) 1,390 (4.7) 1,355 (4.3) 1,370 (4.5) 2,209 (7.3) 1,785 (6.0) 2,280 (7.2) 2,175 (7.1) 5,216 (17.3) 5,660 (19.1) 6,265 (19.8) 7,220 (23.6) 900 (3.0) 530 (1.8) 815 (2.6) 630 (2.1) 110 (.4) 970 (3.1) 300 (1.0) 530 (1.8) 670 (2.3) 335 (1.1) 890 (2.9) T otal 30,070 (100.0) 29,585 (100.0) 31,635 (100.0) 30,655 (100.0), KBS1 28.2%, (18.4%), (17.3%). 9.1%, 4%.,, KBS1,., KBS2, KBS1., KBS2 (20.6%) (19.1%), (9.0%), (8.0%). KBS1 KBS2
46,. MBC, (19.8%), (16.7%), (15.8%), (12.3%). MBC. SBS 23.6%, (15.4%), (10.4%), (8.7%). SBS MBC. MBC SBS.. (1),,., / / / / / / /, / / / / /. / / /.,.
. 2000 47 < - 3> (% ) KBS1 KBS2 MBC SBS 2,300 (27.2) 1,425 (27.0) 1,065 (33.4) 2,600 (30.7) 1,410 (60.4) 2,995 (56.7) 1,505 (47.3) 180 (5.7) 650 (7.7) 525 (9.9) 200 (6.3) 360 (4.3) 120 (3.8) 2,520 (29.8) 925 (39.6) 340 (6.4) 100 (3.1) 40 (.5) 15 (.5) T otal 8,470 (100.0) 2,335 (100.0) 5,285 (100.0) 3,185 (100.0),.,. KBS1 30.7%, 29.8%, 27.2%MBC SBS.( - 3 ), KBS1., KBS 1 2 1 2,.
48 < - 4> (% ) KBS 1 KBS2 MBC SBS 7,680 (90.7) 1,430 (61.2) 4,580 (86.7) 2,285 (71.7) 560 (6.6) 485 (9.2) 215 (6.8) 520 (16.3) / 100 (1.2) 460 (19.7) 40 (.8) 295 (12.6) 165 (5.2) 150 (6.4) 140 (2.6) 130 (1.5) 40 (.8) T ot al 8,470 (100.0) 2,335 (100.0) 5,285 (100.0) 3,185 (100.0),. KBS2, / (19.7%) (12.6%).(- 4 ) (2),,,. / ()/ / /()/(, )/ / /.
. 2000 49 < - 5> (% ) KBS1 KBS2 MBC SBS 4,110 (74.3) 1,305 (69.8) 940 (24.1) 480 (27.3) 1,420 (25.7) 565 (30.2) 2,960 (75.9) 1,280 (72.7) T ot al 5,530 (100.0) 1,870 (100.0) 3,900 (100.0) 1,760 (100.0), KBS1, MBC, KBS2, SBS. KBS1 SBS3:1, MBC SBS 2:1., KBS1 KBS2, MBC SBS.( - 5 ) < - 6> (% ) KBS1 KBS2 MBC SBS 706 (12.8) 260 (13.9) 1,240 (31.8) 60 (3.4) () 2,599 (47.0) 1,085 (58.0) 2,030 (52.1) 1,010 (57.4) 300 (5.4) 60 (1.5) / 115 (2.1) 180 (9.6) 20 (.5) 120 (6.8) / () 130 (2.4) 210 (11.9) /( /) 1,455 (26.3) 230 (12.3) 430 (11.0) 120 (6.8) 60 (1.1) 60 (1.5) 165 (3.0) 115 (6.1) 60 (1.5) 240 (13.6) Total 5,530 (100.0) 1,870 (100.0) 3,900 (100.0) 1,760 (100.0)
50, ( 6 )., KBS1 (26.3%), MBC (31.8%), SBS (11.9%). (3) / /., / / / /, / / / / / / / / /. < - 7> / (%) KBS1 KBS2 MBC SBS / 480 (100.0) / 90 (10.4) 25 (100.0) 15 (3.6) 575 (66.5) 400 (96.4) 200 (23.1) T otal 865 (100.0) 25 (100.0) 415 (100.0) 480 (100.0) /,,., KBS1 MBC 100, SBS
. 2000 51 /.( -7 ) < - 8> / (%) KBS1 KBS2 MBC SBS 100 (24.1) 210 (24.3) 330 (38.2) 200 (48.2) / 60 (6.9) 15 (3.6) 235 (27.2) 100 (24.1) 30 (3.5) 25 (100.0) 480 (100.0) T otal 865 (100.0) 25 (100.0) 415 (100.0) 480 (100.0) /, KBS1 MBC ( - 8 )., SBS,,. (4) ( ), / / / / / / /., / / / / / / / / / / / / / / /.
52 < - 9> (%) KBS1 KBS2 MBC SBS 1,325 (48.6) 1,950 (31.9) 1,465 (29.3) 1,290 (27.3) 120 (2.0) 870 (17.4) 1,670 (35.3) 850 (31.2) 960 (15.7) 660 (13.2) 900 (19.0) 845 (13.8) 335 (6.7) 260 (5.5) 550 (20.2) 300 (4.9) 530 (10.6) 180 (3.8) 1,590 (26.0) 900 (18.0) 310 (6.6) 340 (5.6) 240 (4.8) 120 (2.5) T otal 2,725 (100.0) 6,105 (100.0) 5,000 (100.0) 4,730 (100.0), KBS2, MBC, SBS, KBS1.,,.( -9 ), KBS1, (48.6%), (31.2%), (20.2%),. KBS2 (31.9%), 1 (26.0%), (15.7%) (13.8%). MBC (29.3%)., (18.0%), (17.4%), (13.2%), (10.6%). SBS (35.3%), (27.3%), (19.0)
. 2000 53, 5%. < - 10> (%) KBS1 KBS2 MBC SBS 1,725 (63.3) 2,050 (33.6) 2,650 (53.0) 1,835 (38.8) 2,410 (39.5) 1,680 (33.6) 2,425 (51.3) / 150 (2.5) 270 (5.4) / 150 (3.0) 50 (1.1) 850 (31.2) 120 (2.0) / 150 (5.5) 480 (7.9) 240 (5.1) / 150 (2.5) 180 (3.8) / 270 (4.4) 180 (3.6) / 355 (5.8) 70 (1.4) 120 (2.0) Total 2,725 (100.0) 6,105 (100.0) 5,000 (100.0) 4,730 (100.0), ( - 10 ). KBS1, () (31.2%), MBC (53.0%), SBS (51.3%). (5).,,,,,
54,,. < - 11> (%) KBS 1 KBS2 MBC SBS 270 (23.7) 280(13.6) 655 (51.4) 750 (65.8) 1,590 (77.4) 270 (21.2) 10 (.9) 185 (9.0) 350 (27.5) 110 (9.6) T otal 1,275 (100.0) 1,140 (100.0) 2,055 (100.0), KBS1, KBS2, MBC, SBS (KBS1, 51.4%; MBC, 65.8%; SBS, 77.4%). KBS1 (21.1%) (27.5%), MBC SBS.( - 11 ) < - 12> (%) KBS1 KBS2 MBC SBS 270 (21.2) 10 (.9) 1,005 (78.8) 1,130 (99.1) 1,775 (86.4) 280 (13.6) T ot al 1,275 (100.0) 1,140 (100.0) 2,055 7(100.0)
. 2000 55,.( - 12 ) (6),., /, / / / / / / / / / / / / / / /. < - 13> (%) KBS 1 KBS2 MBC SBS 535 (100.0) 635 (87.6) 920 (100.0) 925 (89.4) 90 (12.4) 110 (10.6) T otal 535 (100.0) 725 (100.0) 920 (100.0) 1,035 (100.0),, SBS, MBC, KBS1 KBS2.( - 13 )
56 < - 14> (%) KBS 1 KBS2 MBC SBS 95 (17.8) 110 (10.6) 95 (17.8) 275 (37.9) 245 (26.6) / 235 (43.9) 120 (16.6) / 110 (20.6) 335 (36.4) 210 (20.3) / 125 (13.6) 115 (11.1) / 215 (23.4) 480 (46.4) / 90 (12.4) 120 (11.6) /( ) 240 (33.1) T otal 535 (100.0) 725 (100.0) 920 (100.0) 1,035 (100.0), KBS1 / 43.9%, KBS2 (37.9%) / ( ) (33.1%). MBC / (36.4%), (26.6%) / (23.4%). SBS / 46.4%, / 20.3%, 10%., / /.( - 14 ) < - 15> (%) KBS1 KBS2 MBC SBS 365 (50.3) 125 (13.6) 115 (11.1) 535 (100.0) 360 (49.7) 795 (86.4) 810 (78.3) 110 (10.6) T ot al 535 (100.0) 725 (100.0) 920 (100.0) 1,035 (100.0)
. 2000 57,. KBS1, MBC SBS 1.,. KBS2, 50%.( - 15 ) 57 2, 1002010040 MBC, SBS, KBS 1 2KBS1. (7) / TV /.,,, /, / / / / /. / < - 16> / (%) KBS1 KBS2 MBC SBS 155 (100.0) 925 (44.8) 770 (72.0) 1,610 (93.1) 1,140 (55.2) 300 (28.0) 120 (6.9) T otal 155 (100.0) 2,065 (100.0) 1,070 (100.0) 1,730 (100.0)
58 /, KBS2 (55.2%) (44.8%), KBS1 /. MBC SBS 72.0% 93,1%.( - 16 ) < - 17> / (%) KBS 1 KBS2 MBC SBS 60 (5.6) 110 (6.4) / 105 (67.7) 670 (32.4) 770 (72.0) 850 (49.1) 200 (9.7) 120 (11.2) 55 (3.2) 165 (8.0) 120 (11.2) 55 (3.2) / 50 (32.3) 940 (45.5) 660 (38.2) 90 (4.4) T otal 155 (100.0) 2,065 (100.0) 1,070 (100.0) 1,730 (100.0) /, /. KBS2 45.5%, 32.4%, MBC 72.0%, SBS 49.1%, 38.2%.( - 17 ) (8),.,,,,,,,.
. 2000 59 < - 18> (%) KBS 1 KBS2 MBC SBS 330 (31.6) 520 (45.4) 290 (12.2) 100 (7.4) 60 (5.7) 195 (17.0) 510 (21.4) 555 (40.8) 275 (11.6) 240 (17.6) 420 (40.2) 430 (37.6) 1,305 (54.8) 465 (34.2) 235 (22.5) T otal 1,145 (100.0) 2,380 (100.0) 1,360 (100.0) 1,045 (100.0),., KBS1 (45.4%). KBS2 54.8%, MBC (40.8%) (34.2%), SBS (40.2%) (31.6%). SBS.( - 18 ) (9),,.
60 < - 19> (%) KBS1 KBS2 MBC SBS 1,675 (63.0) 210 (40.0) 720 (100.0) 985 (37.0) 315 (60.0) 2,680 (100.0) T otal 720 (100.0) 2,660 (100.0) 525 (100.0) 2,680 (100.0), KBS2 SBS. KBS 63.0%, 37.0%, SBS.( - 19 ) (10) /, /. / /,,,,. < - 20> / (%) KBS 1 KBS2 MBC SBS 320 (72.7) 1,060 (76.3) 550 (40.6) 1,180 (86.1) 60 (13.6) 330 (23.7) 190 (13.9) 60 (13.6) 805 (59.4) T otal 440 (100.0) 1,390 (100.0) 1,355 (100.0) 1,370 (100.0)
. 2000 61 /, KBS1, KBS1 1/ 3., KBS2 SBS, MBC.( - 20 ) < - 2 1> / (%) KBS1 KBS2 MBC SBS 160 (36.4) 155 (11.2) 160 (11.8) 220 (50.0) 685 (49.3) 220 (16.2) 450 (32.8) 60 (13.6) 550 (39.6) 975 (72.0) 920 (67.2) T otal 440 (100.0) 1,390 (100.0) 1,355 (100.0) 1,370 (100.0) /, KBS1 (50.0%) (36.4%), KBS2 (49.3%) (39.6%). KBS 1 2. MBC (72.0%), (16.2%), (11.8%), SBS (67.2%) (32.8%), KBS.( - 21 ) (11),.,, /,.
62,,. < - 22> (%) KBS1 KBS2 MBC SBS 1,644 (74.4) 1,525 (85.4) 1,000 (43.9) 530 (24.4) 150 (8.4) 745 (32.7) 240 (11.0) 50 (2.2) 195 (9.0) 565 (25.6) 110 (6.2) 485 (21.3) 1,210 (55.6) Total 2,209 (100.0) 1,785 (100.0) 2,280 (100.0) 2,175 (100.0), KBS1 KBS2 74.4% 85.4%, MBC (43.9%) (32.&%)., SBS (55.6%).( - 22 ) (12),,,,., (,)/ / / / / / / / / / / ( )/ / /.
. 2000 63 < - 23> (%) KBS1 KBS2 MBC SBS 3,645 (69.9) 4,635 (81.9) 5,755 (91.9) 6,070 (84.1) 1,381 (26.5) 1,025 (18.1) 510 (8.1) 1,150 (15.9) 190 (3.6) T otal 5,216 (100.0) 5,660 (100.0) 6,265 (100.0) 7,220 (100.0),.( -23 ) < - 24> (%) KBS1 KBS2 MBC SBS 190 (3.6) 480 (8.5) 165 (2.6) 80 (1.5) 530 (9.4) 230 (3.7) 430 (6.0) / / 115 (1.8) 640 (8.9) 515 (9.1) 165 (2.6) 1,045 (20.0) 570 (7.9) 26 (.5) 75 (1.3) 3,250 (62.3) 4,000 (70.7) 5,350 (85.4) 5,340 (74.0) 230 (4.4) 240 (3.8) 240 (3.3) 395 (7.6) 60 (1.1) T otal 5,216 (100.0) 5,660 (100.0) 6,265 (100.0) 7,220 (100.0),, 10%. KBS1, 20%,.( - 24 )
64 (13).,,,,.,,,,. < - 25> (%) KBS1 KBS2 MBC SBS 570 (63.3) 330 (62.3) 505 (62.0) 330 (36.7) 310 (38.0) 200 (37.7) T otal 900 (100.0) 530 (100.0) 815 (100.0) < - 26> (%) KBS1 KBS2 MBC SBS 480 (53.3) 330 (62.3) 505 (62.0) 420 (46.7) 200 (37.7) 310 (38.0) T otal 900 (100.0) 530 (100.0) 815 (100.0),.,
. 2000 65, 60%,.( - 25,26 ) SBS,. (14),,,,. /, /,, / / / / /. < - 27> (%) KBS1 KBS2 MBC SBS / 220 (34.9) 60 (54.5) 400 (41.2) 110 (36.7) / 170 (27.0) 50 (45.5) 420 (43.3) 120 (40.0) 240 (38.1) 150 (15.5) 70 (23.3) T otal 630 (100.0) 110 (100.0) 970 (100.0) 300 (100.0),.( - 27 )
66 < - 28> (%) KBS1 KBS2 MBC SBS 240 (38.1) 270 (27.8) 110 (36.7) 390 (61.9) 110 (100.0) 300 (30.9) 190 (63.3) 250 (25.8) 150 (15.5) T otal 630 (100.0) 110 (100.0) 970 (100.0) 300 (100.0), KBS1 SBS, MBC,,.( -28 ) 2),,,, 3 (function)., 50 1 : 10010, : 10030, : 10050.,,,.,
. 2000 67, (50 2)., 2000 < - 1>. [ - 1] KBS1, 28.2%., 43.2%,. KBS27.9%. 34.3%, 57.8%., 1,. KBS1 KBS2,,.
68 MBC 17.9%, 38.4%, 43.7%.,. SBS 10.4%, 37.3%, 52.3%. SBS.,. [ - 2] ( ),,.( - 2 ),,,.,,,
. 2000 69 7%25%., SBS 77.8% 5.8%. 67,. [ - 3] ( / ),,,. KBS1 KBS2, 5%.( -3 ) MBC SBS,.
70, SBS 3%, MBC 8%. [ - 4] (/) ( - ) ( - ),,,.( - 4 ) KBS1, 22.9% 41.6% 19%, KBS2 49.1% 76.1% 27%. MBC 30%, SBS 17%., KBS2MBC SBS. KBS1, KBS2.
. 2000 71 3) (1),, ( - 31 ).,,. < - 29> (%) KBS1 KBS2 MBC SBS 2,390 (34.6) 975 (14.0) 1,565 (22.5) 1,230 (16.4) 1,575 (22.8) 700 (10.0) 585 (8.4) 495 (6.6) / 180 (2.6) 25 (.4) 1,475 (21.3) 1,500 (21.5) 2,240 (32.3) 2,190 (29.2) 875 (12.5) 560 (8.1) 1,535 (20.5) 170 (2.3) / 455 (6.6) 1,195 (17.1) 490 (7.1) 175 (2.3) 350 (5.1) 325 (4.7) 275 (4.0) 60 (.8) 180 (2.6) 470 (6.7) 480 (6.9) 640 (8.5) 110 (1.6) 120 (1.7) 135 (1.8) 200 (2.9) 470 (6.7) 630 (9.1) 525 (7.0) 60 (.9) 50 (.7) 340 (4.9) 340 (4.5) T otal 6,915 (100.0) 6,985 (100.0) 6,945 (100.0) 7,495 (100.0), MBC, SBS 47 1012.
72 (2),. KBS1, (39.1%) (29.5%), 40%.( - 30 ),,. < - 30> (% ) KBS1 KBS2 MBC SBS 4,020 (39.1) 840 (8.2) 1,800 (17.2) 670 (6.5) 1,135 (11.0) 620 (6.0) 1,160 (11.1) 50 (.5) / 200 (1.9) 480 (4.6) 480 (4.7) 2,135 (20.8) 1,270 (12.2) 1,530 (14.8) 280 (2.7) 90 (.9) / 300 (2.9) 65 (.6) 60 (.6) 240 (2.3) 100 (1.0) 60 (.6) 60 (.6) 1,425 (13.9) 160 (1.5) 1,550 (15.0) 60 (.6) 445 (4.3) 630 (6.1) 150 (1.5) 260 (2.5) 330 (3.2) 3,030 (29.5) 4,120 (40.1) 4,815 (46.1) 4,620 (44.7) 690 (6.7) 180 (1.8) 330 (3.2) 180 (1.8) 110 (1.1) 420 (4.1) 120 (1.2) 60 (.6) T otal 10,275 (100.0) 10,280 (100.0) 10,450 (100.0) 10,325 (100.0)
. 2000 73 (3),. KBS1 35.3%(13.0%), KBS228.4%, 21.7%, MBC 21.9%, 17.8%. SBS 26%, 18.1%, 17.5%. 10%.( -31 ) < - 3 1> (%) KBS1 KBS2 MBC SBS 380 (6.4) 125 (2.3) 565 (8.7) 145 (2.6) 731 (12.3) 260 (4.8) 410 (6.3) 220 (4.0) / 770 (13.0) 1,165 (21.7) 1,160 (17.8) 960 (17.5) 130 (2.4) 330 (5.1) / 155 (2.6) 80 (1.5) 520 (8.0) 595 (10.8) 520 (8.8) 435 (8.1) 170 (2.6) 330 (6.0) 310 (5.2) 375 (7.0) 60 (1.1) 160 (2.7) 630 (11.7) 120 (1.8) 100 (1.8) 2,089 (35.3) 1,525 (28.4) 1,425 (21.9) 995 (18.1) 440 (7.4) 230 (4.3) 465 (7.2) 1,425 (26.0) 50 (.8) 150 (2.8) 485 (7.5) 220 (3.7) 460 (7.1) 110 (2.0) 150 (2.8) 285 (4.4) 430 (7.8) T ot al 5,920 (100.0) 5,375 (100.0) 6,500 (100.0) 5,485 (100.0)
74 (4),. KBS1 (29.6%), (23.9%), (16.2%), (14.6%), KBS2 (20.1%), / (16.5%), (11.7%), (11.2%), (10.7%)., KBS1 KBS2, 10%.( -32 ) < - 32> (%) KBS1 KBS2 MBC SBS 2,990 (29.6) 1,145 (11.2) 2,515 (24.9) 1,660 (16.6) 2,415 (23.9) 730 (7.2) 1,690 (16.7) 1,070 (10.7) / 180 (1.8) 25 (.2) 1,475 (14.6) 2,045 (20.1) 2,240 (22.1) 2,190 (21.9) 1,085 (10.7) 560 (5.5) 1,775 (17.7) 140 (1.4) 170 (1.7) / 1,685 (16.5) 550 (5.4) 1,070 (10.7) 565 (5.6) 1,195 (11.7) 700 (6.9) 175 (1.7) 350 (3.5) 325 (3.2) 275 (2.7) 60 (.6) 280 (2.8) 700 (6.9) 790 (7.8) 640 (6.4) 110 (1.1) 120 (1.2) 135 (1.3) 1,640 (16.2) 660 (6.5) 630 (6.2) 735 (7.3) 100 (1.0) 110 (1.1) 340 (3.3) 50 (.5) 340 (3.4) T otal 10,105 (100.0) 10,185 (100.0) 10,120 (100.0) 10,020 (100.0) MBC (24.9%), (22.1%), (16.7%), 8%. SBS(21.9%)(17.7%), (16.6%), (10.7%), / (10.7%).
. 2000 75,. (5),.,., KBS1 (33.1%) (28.6%), (12.9%), 11.7%. KBS2 (20.3%), (17.4%), (14.3%), (13.6%)., KBS1 KBS2.( -33 ) < - 33> (%) KBS1 KBS2 MBC SBS 1,080 (28.6) 225 (6.0) 405 (8.9) 710 (14.7) 1,249 (33.1) 260 (6.9) 640 (14.0) 420 (8.7) / 485 (12.9) 415 (9.1) 760 (20.3) 330 (7.2) 50 (1.0) 60 (1.6) 250 (5.5) 440 (11.7) 375 (10.0) 815 (17.9) 750 (15.5) / 510 (13.6) 390 (8.5) 480 (9.9) 535 (14.3) 90 (2.0) 1,010 (20.9) 120 (3.2) 475 (10.4) 715 (14.8) 106 (2.8) 650 (17.4) 355 (7.8) 440 (9.1) 60 (1.6) 200 (5.3) 230 (6.1) 110 (2.9) 400 (8.8) 190 (3.9) 60 (1.6) 60 (1.2) T ot al 3,770 (100.0) 3,745 (100.0) 4,565 (100.0) 4,825 (100.0)
76 MBC (17.9%) (14.0%), (10.4%), SBS(20.9%), (15.5%), (14.8%), (14.7%)..( -33 ) 3. 1).,,,,,. (1), /.( - 34 )
. 2000 77 < - 34> (%) KBS 1 KBS2 MBC SBS 460 (35.0) 260 (7.4) 180 (10.3) 480 (13.7) 90 (2.6) / 155 (11.8) 2,065 (58.7) 1,070 (61.0) 1,730 (100.0) 170 (12.9) 50 (1.4) 240 (6.8) 530 (40.3) 330 (9.4) 505 (28.8) T otal 1,315 (100.0) 3,515 (100.0) 1,755 (100.0) 1,730 (100.0) SBS, 1,730, MBC61.0%, 28.8%, 10.3%. KBS1 40.3%, 35.0%, 12.9%, 11.8%. KBS2,, (58.7%). KBS1,2, KBS2.,,,,., KBS1 4.4% (1,315/ 30,070 ), KBS2 11.9% (3,515/ 29,585 ), MBC 5.6% (1,755/31,635 ), SBS 5.6%(1,730/ 30,655 ), KBS2
78 5%. (2), ( - 35 ),. < - 35> (%) KBS1 KBS2 MBC SBS 150 (33.3) 590 (51.8) 115 (10.1) 305 (83.6) 435 (38.2) 300 (66.7) 60 (40.0) 90 (60.0) 60 (16.4) T otal 450 (100.0) 150 (100.0) 365 (100.0) 1,140 (100.0) KBS1, (66.7%) (33.3%), KBS2 TV (40.0%) 1. MBC (83.6%) 2000 (16.4%). SBS,
. 2000 79 (51.8%), (38.2%). @, SBS HOT.. ( -35 ) (3), KBS1 MBC (KBS1, 81.3%; MBC, 68.1%), (KBS1, 16.6%; MBC, 30.2%). KBS2 SBS (KBS2, 59.7%; SBS 45.9%) (KBS2, 30.2%; SBS 21.3%).( -36 ) < - 36> (%) KBS1 KBS2 MBC SBS / 480 (14.2) 480 (16.6) 720 (30.2) 720 (31.9) 720 (21.3) 240 (10.1) 60 (2.1) 1,425 (59.7) 1,550 (45.9) 450 (13.3) 2,350 (81.3) 1,540 (68.1) 180 (5.3) T otal 2,890 (100.0) 2,385 (100.0) 2,260 (100.0) 3,380 (100.0), 2-3, SBS.,
80,. (4), MBC, MBC.( - 37 ),,. < - 37> (%) KBS1 KBS2 MBC SBS 300 (34.5) 195 (14.9) 840 (30.8) 240 (27.6) / 775 (59.1) 400 (14.7) 295 (66.3) 280 (10.3) 310 (11.4) 345 (12.7) 195 (14.9) 150 (33.7) 150 (5.5) 90 (3.3) 330 (37.9) 50 (1.8) 26 (2.0) 120 (9.2) 260 (9.5) T otal 1,311 (100.0) 445 (100.0) 2,725 (100.0) 870 (100.0), KBS1, 59.1%
. 2000 81, (14.9%), (14.9%), (9.2%), (2.0%). KBS2 (66.3%) (33.7%). MBC,, (30.8%), (14.7%), (12.7%), (11.4%), (10.3%) 10%, 10%. SBS (37.9%), (34.5%), (27.6%). SBS,. (5),,,,,. KBS1., KBS2,. KBS1 TV,,,.,, MBC SBS.
82 2) (1),., MBC(39%), KBS1 35.6%, SBS 27.9%, KBS2 23.6%.( -5 ) [ - 5]
. 2000 83 < - 38 > (%) KBS1 KBS2 MBC SBS 7,610 (71.1) 2,335 (33.4) 5,245 (42.6) 2,405 (28.1) 820 (6.7) 775 (7.2) 400 (3.2) 480 (5.6) 260 (2.4) 240 (3.4) 305 (2.5) 330 (3.9) 260 (3.0) 60 (.6) 280 (2.3) 1,644 (15.4) 1,675 (24.0) 1,745 (14.2) 505 (5.9) 2,430 (34.8) 3,175 (25.8) 4,150 (48.5) 150 (1.2) 350 (3.3) 310 (4.4) 205 (1.7) 430 (5.0) T ot al 10,699 (100.0) 6,990 (100.0) 12,325 (100.0) 8,560 (100.0),,,.( - 38 ) (2) 10%., KBS2 13.4%, KBS1 10.5%, SBS 7.7%. MBC 7%.( -6 )
84 [ - 6], KBS1 (45.3%), (24.5%). KBS2(63.9%) MBC(46.2%), SBS (61.9%), 10%.( - 39 ) < - 39> (%) KBS1 KBS2 MBC SBS 1,426 (45.3) 105 (2.7) 120 (5.4) 770 (24.5) 2,530 (63.9) 1,030 (46.2) 1,470 (61.9) 130 (3.3) 60 (2.7) / 30 (1.0) 250 (11.2) 190 (6.0) 145 (3.7) 180 (8.1) 310 (9.9) 320 (8.1) 60 (2.5)
. 2000 85 < - 39> 180 (4.5) 60 (2.7) 100 (4.2) 200 (6.4) 110 (2.8) 275 (12.3) 440 (18.5) 150 (4.8) 230 (5.8) 55 (2.5) 185 (7.8) 150 (3.8) 120 (5.4) 70 (2.2) 60 (1.5) 80 (3.6) 120 (5.1) T otal 3,146 (100.0) 3,960 (100.0) 2,230 (100.0) 2,375 (100.0) 3) (1) 58., KBS1 81.8%, KBS2 67.1%, MBC 71.4%, SBS 66.5%.( -40 ) < - 40> (%) KBS1 KBS2 MBC SBS 24,600 (81.8) 19,860 (67.1) 22,595 (71.4) 20,390 (66.5) 190 (.6) 2,690 (9.1) 2,100 (6.6) 350 (1.1) 3,750 (12.5) 5,100 (17.2) 4,965 (15.7) 8,120 (26.5) 1,530 (5.1) 1,935 (6.5) 1,975 (6.2) 1,795 (5.9) T otal 30,070 (100.0) 29,585 (100.0) 31,635 (100.0) 30,655 (100.0)
86 SBS 26.5%, KBS2 17.2%, MBC 15.7%, KBS1 12.5%, 10%., 57 1, 10080,, 10%. (2),.,.( -41 ) < - 4 1> (%) KBS 1 KBS2 MBC SBS 950 (62.1) 795 (41.1) 1,190 (60.3) 860 (47.9) 40 (2.6) 280 (14.2) 50 (3.3) 640 (33.1) 330 (16.7) 935 (52.1) 75 (3.8) 25 (1.3) 490 (32.0) 500 (25.8) 75 (3.8) T otal 1,530 (100.0) 1,935 (100.0) 1,975 (100.0) 1,795 (100.0)
. 2000 87 4. : 2000 2000,., KBS., KBS,., KBS1 KBS2, KBS1, KBS2., KBS1,, KBS2,,.,.,,., MBC SBS,., MBC, SBS.
88, MBC SBS,., SBS, MBC., SBS., MBC,., KBS1, KBS2 SBS, MBC., (scheduling),. (main news)
. 2000 89,.,,., 2000.,,.,,,..,,.,,.,., 4,.
90. TV 1. TV TV TV Entertainment, Life, Information, Public 4. Entertainment,,,,,,, Life,,,,, Information,,,,,,, Public,,.., 2001 9 6 ( ). Entertainment6 (OCN, HBO,, SBS 30, SBS, SBS), Life3 (, CJ39, TV), Information3 (YTN, Q, ), Public1 ( ). TV. 1) 06 < - 1> TV -, OCN HBO SBS SBS SBS 40 07 00 08 09 10 40 30 00 IMG 00 30 SBS 30 00 30 00 TGC 40 2001 30 40 K- 00 00 40 00 00 50 00 SBS 00 50 2002 00 K 20 2002
. TV 91 < - 1> 00 TGC 11 00 00 40 2001 30 12 10 40 IMG 00 2001 LPGA 30 2001 J 13 10 00 10 20 00 30 TGC 30 NFL 14 40 00 00 2001 SPGA 15 00 00 16 40 00 50 17 10 20 00 18 00 00 19 15 & 00 20 21 22 00 00 00 00 50 2001 30 GOLF 00 30 PING 50 30 20 2001 30 20 30 2001 SPGA 00 00 50 30.. 00 00 00 00 50 00 2002 00 00 00 K 30 2002 23 50 00 7 30 2001 J 24 40! 20 00 01 25 02 30 03 04 30 00 00 00 30 00 00 00 SBS 30 2001 SPGA 30 30 05 00 00 (OCN, HBO) 6) 2-3. 6) T V 24.
92. 00.,. 2) < -2> TV - Life CJ39 T V 06 07 00 CJ39 08 09 00 / 05 20 00 30 00 2001 30 T V 00 2001 S/ S 30 00 30 00 30 20 10 00 20 40 00 10 2001-2002 F/ W SFAA 11 00 40 / SPOT 12 00 TV 00 Gem Art 10 20 50 20 50 AMOS 13 00 / 05 20 00 20 F/W 14 15 00 20 40 00 40 / SPOT 16 00 TV 17 00 30 00 F/W 40 F/W 00 10 00 10 & 40 10 S/ S 40 2001-2002 F/ W SFAA 18 00 / 05 20 10 20 50
. TV 93 < - 2> 19 CJ39 T V 00 20 40 20 00 TV 21 22 23 24 00 30 / 35 45 SPOT (5 ) 00 20 00 40 / SPOT 00 00 00 01 00 20 30 00 30 2001-2002 FW 00 2001-2002 FW 30 2001-2002 FW 00 30 00 30 & 00 30 00 30 02 30 03 00 04 05 00 2001 S/ S 30 2001 S/ S 00 2001 S/ S 30 2001 S/ S 00 beautiful 2001 30 Life. 4... 2.. (friends),..
94. 3) 19 20 21 22 23 24 01 02 03 04 05 < - 3> TV - Information,, YT N Q 00 YT N 24 30 35 YT N 55 00 YT N 24 15 00 YT N 24 15 00 00 T V 00 00 30 00 20 30 00 Lets go g ame w orld 50! game movie 00 YT N 40 YT N 00 NGO 00 PKO 55 00 YT N 24 30 35 00 00 YT N 24 30 00 35 YT N 55 00 YT N 24 15 55 00 00 YT N 24 25 00 30 35 YT N 00 YT N 24 15 YT N 30 00 35 50 55 00 YT N 24 15 00 YT N 24 25 30 00 30, 00 Information.
. TV 95 Q, KBS. -,,, -, - (life cycle)..,.. 4) < -4> TV - Public 08 09 00 20 30 K- TV 20 50 10 00 e- Korea 11 12 00 13 00 CH14 30 14 00 e- Korea 15 16 00 e- Korea 17 18 19 00 K- TV 20 50 K- TV 00 K- TV 50
96 < -4> 20 00 e- Korea 21 22 00 e- Korea 23 24 01 00 K- TV 20 50 00 21 20 K- TV Public., (want) (need)... 5).,.,., (, ). (window effect),..,,
. TV 97...,.,. 2., ( ).,,. Entertainment OCN HBO, SBS 30 MBC, m.net KMTV. Life TV SDN, Information JEI. 2001 10 11 ( ).
98 < - 5> Entertainment OCN HBO SBS MBC m.net KMTV 06 20 00 00 IMG 00 82 30 SBS 00 Video Flow 07 45 30 40 30 00 What is Up Yo 00 Video Heaven 00 08 40 40 WTA 00 Time To Rock 00 Club Live 09 20 00 MLB 00 Good Morning m.net 00 Show me the M/V 10 00 40 00 Oldies 00 but Goodies 11 00 12 00, 40 1 00 40 IMG 30 00 Happy Together 00 live 00 VJ 00 13 00 30 10 20 00 27 00 EVERYBODY 14 30 30 US 00 00 40 SBS 15 10 50 00 00 Show me the M/V 30 PGA 16 00 2 40 50 00 00 Studio 1600 17 50 00 00 What is Up Yo 00 ONTHE ROAD 18 20 30 00 00 19 00 82 00 00 20 50 10 00 00
. TV 99 < - 5> OCN HBO SBS MBC m.net KMT V 21 20 00 P GA 30 MLB 00 VJ 00 22 00 00 00 00 00 23 45 00 00 Club Live 24 20 30 00 00 T onight T onight 01 20 00 00 00 02 10! 00 30 GOALS! 00 00 ON T HE 27 ROAD 03 00 00 00 EVERYBODY 04 00 00 T onight T onight 05 00 40 00 Video Flow 1) OCN HBO, HBO. OCN HBO ( ).. (life cycle)..
100 2) SBS 30 MBC., SBS 30, MBC.. MBC. MBC, SBS 30,. SBS 30 5.. MBC 3, 4. SBS. 3) m.net KMTV. m.net 22, KMTV 24. m.net. 2.. KMTV6. m.net KMTV (power programming)..
. TV 101-6> Life/Information T V SDNT V JEI 06 00 2001 30 T V 00 00 Challenge T OEIC 30 07 00 2001 S/ S 30 00 30 00 30 00 BBC Kids E.Z 30 08 00 20 30 00 30 00 30 09 00 00 10 30 2001-2002 F/W 11 10 00! 00 F/W 20 30 30 00 00 30 30 1 50 20 F/ W 00 50 / 00 30 00 30 00 BBC Kids E.Z 30 12 20 GO GO 13 20 50 00 30 00 00 20 TV 30 10 50 / 30 00 30 00 30 14 00 2001-2002 F/W 40 2001-2002 F/W 00 20 30 00 30 15 10 10 & 30 00 10 40 00 30 Sing Sing Let is Sing 16 40 00! 00 TV 20 30 30 50 00 BBC Kids E.Z 30 Hello Baby Hi Mom 17 10 2001 S/ S 00 00 30 00 30
102-6> 18 50 00 30 / 00 30 00 30 19 20 50 2001 F/W 00 30 00 30 20 30 2001-2002 FW 20 2001 / 50 00 Webro 20 30 00 30 21 00 F/W 30 F/W 40 00 LET S GO GAME WORLD 50! GAME MOVIE 00 30 BBC E.Z 00 22 00 TV 40 20 00 PKO 30 23 00 30 00 30 24 30 00 30 00 30 Challenge TOEIC 01 00 00 30 2001 00, 00 BBC Teen E.Z 30 American Business English 02 30 30, 03 04 00 30 00 30 2001 F/W 00 00 2001 / 30 2001 / 30 05 00 Beautiful 2001 30 00 00 American Business English 30 BBC Teen E.Z
. TV 103 4) TV SDN TV 24. 20 30. TV, 33 27 81.8%. SDN 40 21 52.5%.. TV SDN.,. 5) 71115, JEI 5 2 19..,,,.. JEI 6'challenge TOEIC', '... JEI., JEI challenge T OEIC', ',,,.
104 3.., 2001 7 11 ( ) 7 15 ( ). A.C.Nielsen Korea Average Rating Analysis. 1) < - 7> 2001.7.11( ) T arget Channel 279 2,966 15 19 65 901 20 150 2,217 30 190 1,907 40 164 1,410 HBO OCN 285 0 5 9.6 0.0 (0) 0.2(2) 10 0 0 1.1 0.0(0) 0.0(1) 50 0 1 2.3 0.0(0) 0.0(1) 66 0 1 3.5 0.0(0) 0.0(1) 68 0 1 4.8 0.0(0) 0.1(2) 1000. TVR. (%) Share. (%) HBO0. 27 9 HBO. OCN 0.2% 2%. HBO. OCN,
. TV 105.. T arg et < - 8> 2001.7.15 ( ) Channel 275 2,966 15-19 62 901 20 150 2,217 30 196 1,907 40 152 1,410 1000. TVR. (%) HBO OCN Share. (%) 365 0 10 12.3 0.0 (0) 0.3(3) 25 0 0 2.7 0.0(0) 0.0(0) 86 0 1 3.9 0.0(0) 0.1(2) 120 1 3 3.5 0.0(1) 0.1(2) 104 0 1 4.8 0.0(0) 0.1(1). < - 8> OCN0.3%, 3%, HBO 0. 301%. OCN300.1% 2%. 30. 30., TV HBO OCN..
106 2) < - 9> 2001.7. 11 ( ) Channel T arg et m.net KMTV 279 2,966 10 14 245 2,480 15 19 65 901 20 150 2,217 1000. TVR. (%) Share. (%) 285 1 1 9.6 0.0 (0) 0.0(0) 47 0 0 1.9 0.0(1) 0.0(1) 10 0 1 1.1 0.0(1) 0.0(3) 50 1 0 3.5 0.0(2) 0.0(0) m.net KMTV...,. < - 10> 2001. 7. 15( ) Channel T arg et m.net KMTV 275 2,966 10 14 238 2,480 15 19 62 901 20 150 2,217 1000. TVR. (%) Share. (%) 365 1 2 12.3 0.0 (0) 0.1(0) 81 1 1 3.3 0.0(1) 0.0(1) 25 1 0 2.7 0.1(2) 0.0(0) 86 1 0 3.9 0.0(1) 0.0(0)
. TV 107 KMTVm.net. 1020.. TV. 3) < - 11> 2001. 7. 11 ( ) T arget EBS Channel 1 285 5 2 0 279 2966 0.2 (2) 9.6 0.1(1) 0.0(0) 10 14 245 2480 47 3 1 0 1.9 0.1(7) 0.0(1) 0.0(0) 15 19 65 901 10 0 1 0 1.1 0.0(0) 0.1(6) 0.0(0) 20 150 2217 50 1 1 0 2.3 0.0(1) 0.0(2) 0.0(0) 1000. TVR. (%) Share. (%). EBS 1. 0.2%, 2% 10 14.,,,. EBS.
108 Target Channel < - 12> 2001. 7. 15 ( ) 279 2966 EBS1 365 10 1 2 12.3 0.3 (3) 0.0(0) 0.1(0) 10 14 238 2480 15 19 62 901 20 150 2217 81 7 0 0 3.3 0.3(8) 0.0(0) 0.0(1) 25 0 0 0 2.7 0.0(0) 0.0(0) 0.0(0) 86 2 1 0 3.9 0.1(2) 0.0(1) 0.0(0) 1000. TVR. (%) Share. (%) 0.3%, 3%. 10 14 0.3%, 8%. EBS1 0.1%., EBS. 3,,. EBS1.
. TV 109 4) < - 13> 2001. 7.11( ) T arget Channel TV SDN 285 1 0 279 2966 9.6 0.0 (0) 0.0(0) 935 9630 458 4809 15 19 65 901 20 150 2217 30 190 1907 40 164 1410 343 1 0 3.6 0.0(0) 0.0(0) 214 0 0 4.4 0.0(0) 0.0(0) 10 0 0 1.1 0.0(0) 0.0(0) 50 0 0 2.3 0.0(0) 0.0(0) 66 0 0 3.5 0.0(0) 0.0(0) 68 0 0 4.8 0.0(0) 0.0(0) 1000. TVR. (%) Share. (%)
110 Channel T arget < - 14> 2001. 7. 15( ) 275 2966 TV SDN 923 9630 452 4809 15 19 62 901 20 150 2217 30 196 1907 40 162 1410 1000. TVR. (%) Share. (%) 365 1 1 12.3 0.0 (0) 0.0(0) 520 1 1 5.4 0.0(0) 0.0(0) 264 0 1 5.5 0.0(0) 0.0(0) 25 0 1 2.7 0.0(0) 0.1(3) 86 0 0 3.9 0.0(0) 0.0(0) 120 0 0 6.3 0.0(0) 0.0(0) 104 0 0 7.4 0.0(0) 0.0(0).,.. SDN. 10 /. (want). TV.,.
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124 & (1998),... (1998),,. (1995), 1990,. (1999),,, (; ) (1998),,.. (1992),,,,5 (1997),,, (; ) TV(1997), TV, TV., (2000),, (; ). (1992),, 2,. (1995),, (; ) (2000),, (; ).. : 1 109 2001. 6. 16.
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