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제출문 방송통신위원회위원장귀하 본보고서를 의 연구결과보고서로제출합니다. 2011 년 11 월 연구기관 : 정보통신정책연구원총괄책임자 : 주성희부연구위원참여연구원 : 강준석부연구위원김남두부연구위원 - i -

목 차 ⅺ 1 1 1. 연구의목적및배경 1 2. 연구내용및연구방법 2 2 3 3 7 제 1 절종합편성방송사업자의분야별프로그램편성 7 1. 지상파 3사의분야별프로그램편성현황 8 2. 지역민영방송의분야별프로그램편성현황 18 3. 지상파이동멀티미디어 (DMB) 방송 21 4. 개별종합편성라디오방송의오락프로그램편성현황 25 제 2 절전문편성방송사업자의주된분야프로그램편성 26 1. 전문편성지상파 TV의주된방송분야프로그램편성현황 27 2. 전문편성지상파라디오방송의주된분야프로그램편성현황 28 3. 전문편성지상파 DMB 방송의주된분야프로그램편성현황 33 4. 방송채널사용사업자 (PP) 의주된방송분야프로그램편성현황 35 제 3 절다른한방송사업자가제작한프로그램의편성 42 1. 지역민방의지상파 TV/ 라디오방송 43 2. 지상파 DMB 방송 45 제 4 절외주제작프로그램의편성 47 1. 지상파방송의외주제작프로그램편성현황 49 2. 지역민영방송의외주제작프로그램편성현황 53 - iii -

제 5 절국내제작프로그램의편성 54 1. 지상파 3사와 EBS의국내제작프로그램편성현황 57 2. 지역민방의국내제작프로그램편성현황 60 3. 종합유선방송사업자 (SO) 63 4. 위성방송사업자 64 5. 방송채널사용사업자 (PP) 65 제 6 절 1개국가제작프로그램의편성 75 1. 지상파 3사및 EBS의 1개국가제작프로그램편성 76 2. 지역 KBS, MBC의 1개국가제작프로그램편성현황 80 3. 지역민방의 1개국가제작프로그램편성 86 제 7 절의무편성비율위반사례및제재현황 88 1. 주된방송분야편성비율위반 89 2. 국내제작영화 애니메이션 대중음악편성비율위반 90 3. 1개국가제작영화 / 애니메이션편성비율위반 91 4 92 제 1 절지상파 3사의외주제작프로그램편성분석 92 1. 외주제작프로그램편성분석개요 92 2. 지상파외주제작프로그램분석결과 95 3. 소결및의견 116 제 2 절지역민영방송사의자체제작프로그램편성현황 118 1. 지역방송의자체제작분석개요 118 2. 자체제작프로그램편성현황분석방법 120 3. 자체제작프로그램편성및시청률현황 120 4. 요약및제언 128 131 1 132 - iv -

표목차 2-1 5 3-1 KBS, MBC, SBS TV 8 3-2 KBS, MBC 8 1 3-3 TV 91 3-4 DMB TV 2 2 3-5 DMB 52 3-6 26 3-7 3 EBS 92 3-8 MBC 9 2 3-9 31 3-10 31 3-11 DMB TV 4 3 3-12 DBM 53 3-13 PP 63 3-14 4 3-15 45 3-16 DMB 64 3-17 49 3-18 50 3-19 KBS 05 3-20 MBC 25 3-21 53 - v -

3-22 SO 63 3-23 64 3-24 PP 6 3-25 PP 27 3-26 76 3-27 3 EBS TV 7 7 3-28 3 EBS 1 87 3-29 79 3-30 3 EBS TV 9 7 3-31 3 EBS 1 80 3-32 KBS 18 3-33 TV 68 3-34 TV 1 78 3-35 TV 88 3-36 TV 1 88 3-37 89 3-38 90 3-39 90 3-40 1 / 91 3-41 91 4-1 94 4-2 96 4-3 96 4-4 97 4-5 97 4-6 98 4-7 98 - vi -

4-8 * 9 4-9 KBS1 10 4-10 KBS1 * 103 4-11 KBS1 103 4-12 KBS2 105 4-13 KBS2 * 107 4-14 KBS2 107 4-15 MBC 108 4-16 MBC * 11 4-17 MBC 11 4-18 SBS 12 4-19 MBC * 15 4-20 SBS 15 4-21 () 121 4-22 121 4-23 12 4-24 12 4-25 * 123 4-26 123 4-27 * 124 4-28 * 125 4-29 125 4-30 * 126 4-31 126 4-32 * 127 4-33 128 4-34 / 128 - vii -

그림목차 3-1 KBS, MBC, SBS TV 9 3-2 KBS, MBC, SBS TV 9 3-3 KBS, MBC, SBS TV 10 3-4 KBS, MBC, SBS TV 11 3-5 KBS 12 3-6 KBS 13 3-7 MBC 14 3-8 MBC 15 3-9 AM 17 3-10 20 3-11 DMB 24 3-12 26 3-13 EBS 28 3-14 45 3-15 KBS 51 3-16 MBC 53 3-17 54 3-18 57 3-19 3 58 3-20 3 59 3-21 EBS 60 3-22 3 EBS 60 - viii -

3-23 61 3-24 62 3-25 62 3-26 65 4-1 KBS1 101 4-2 KBS1 102 4-3 KBS1 * 102 4-4 KBS2 105 4-5 KBS2 106 4-6 KBS2 106 4-7 MBC 109 4-8 MBC 110 4-9 MBC * 110 4-10 SBS 113 4-11 SBS 114 4-12 SBS * 114 - ix -

요약문 1. 제목 2011 2. 연구목적및필요성.,..,. 3. 연구의구성및범위 2010,.. - xi -

//,,,,, 1 ().,,. 2010....... 4. 연구내용및결과 50%, 60%., ATV, TV., 9 TV., 80% 90%, SO, - xii -

50%. 40% PP(,, PP 40% ).,. 1,,, 3, PP 1. 5. 정책적활용내용및기대효과., 2000 3 90%., 1. 1,,,,. - xiii -

SUMMARY 1. Title Broadcasters Programming Report 2011 2. Objective and Importance of Research This annual report analyzes various broadcasters' programming in terms of several key areas and categories prescribed by the Korean Broadcasting Law and the related administrative regulations. The results allow us to assess the level of compliance by the current broadcasters and then, can be utilized to evaluate the effectiveness of the programming policy, and revise the current regulations. 3. Contents and Scope of the Research Broadcaster s programming was analyzed based on the data from their official programming report. Five major programming regulations provided the basic frame of this report: Regulation on the ratio of entertainment programming, specialized area, domestic programs, original programming, and programs produced by independent productions. In addition, two recent issues regarding independent productions and original programming in local commercial broadcasting were further analyzed using AGB Nielson s ratings data in connection with the broadcasters official reports. - xv -

4. Research Results Except for several regional commercial broadcasters, most on-air general programming broadcasters followed the rule to limit the ratio of entertainment programs under 50% of their air time. On the other hand, a few PPs with specialized channel theme were fined for violating the regulation to keep the ratio of their specialized area programming more than 80% of the air time Regarding the ratio of programs produced by a single broadcaster other than the airing party, all 9 regional on-air commercial broadcasters observed their monthly limit. The ratio of domestic programs should exceed 80% of the total air time, and most broadcasters observed it by broadcasting domestically produced programs for over 90% of their air time. Throughout the year, SOs and satellite broadcasters aired domestic programs for more than 50% of their air time, thereby observing the rule. All PPs observed the rule to broadcast domestic programs for more than 40% of the air time. Among the onair broadcasters, no violation was reported regarding the imported movies and animated film quarter. However, one PP channel violated the regulations on the ratio of movies and animations produced by a single foreign country. All on-air broadcasters complied with the rule on the ratio of the 3rd party independent production 5. Policy Suggestions for Practical Use Based on the observations from the broadcasters programming data during 2010, the revision of several regulations can be suggested for the regulations of which violation has not been reported over the years, such as domestic music program quota. Also, obligatory programming ratios for certain genre or area for which broadcasters easily exceed the minimum requirement may need to be re-examined. - xvi -

6. Expectations The results of this study will contribute to evaluating the effectiveness of the current regulations. In essence, this report is on the line of systematic data cumulation on broadcasters programming, which can be used in the future for revising programming regulations. - xvii -

CONTENTS Chapter 1. Introduction Chapter 2. Current Broadcast Programming Regulations Chapter 3. Broadcasters Programming in 2010 Chapter 4. Special Issues: Independent Production and Origianal Programming - xix -

제 1 장서론 1.. 1991, //,,.,,.,.,., 1, 1.,,.,. - 1 -

.,. 2. 2010,.. //,,,,, 1 ().,,,...... 2010. - 2 -

제 2 장현행의무편성규정및적용대상 2,, (DMB),,,. (TV, ),, (PP). 1). //,.,. // [ ]..,. 1),,,,.,,.,. - 3 -

,.,,. TV EBS,,,. [ ]. 1, 2 3, SBS...,, [ ]..,,. /. 1. 1, 1, - 4 -

.,,.. 2 1 DMB SO PP PP () () 中中 ( KBS, MBC ) () 50% 50% 50% 50% 50% 60% ( ) 60% 60% 70% 80% 80% 69% (1 ) 71% (2 ) 77% (3 ) 80% (EBS ) 80% 70% (EBS) 60% () 60% ( ) 1 :,,, 2 :,, 3 :,,, 80% ( 3 ) 50% 40% 60% 25% 25% 25% 25% 25% 4% () 45% 35% 35% 35% 35% 1% ( 3 ) 0.3% (EBS) 8% () 4% () 0.1% - - - - 5 -

DMB SO PP PP () () 60% 60% 60% 60% 60% 1 () 60% 60% 60% 60% 60% 40% (KBS2) 20% 24% (KBS1) (KBS) 35% (MBC/SBS) 20% (EBS) 4% () 28% (MBC/SBS) 4% () - - 4% 21% 21% - - 21% 10% ( 3 ) 3% () - - 3% () : 1) 2), IPTV, 2010 3) 1 2012 80% 2010 60% - 6 -

제 3 장규제별프로그램편성현황분석 2010. 1,. 2010 50%.. 69 ( ) 3,. ( ). 50 ( ) 1 693, - 7 -

,. < 2001. 3. 20, 2004. 9. 17, 2007. 8. 7> 1. 100 50 2010 KBS, MBC, SBS 3, KBS 18 MBC 19, (DMB), OBS TV, KNN,,,,,,,, 10, 4. 1. 3. 3 TV 1 KBS, MBC, SBS TV 3 4 2010, 50%. KBS1 40%, KBS1 TV 20%. 3 1 KBS, MBC, SBS TV (: %) 1 2 3 4 5 6 7 8 9 10 11 12 KBS1 18 18.3 17.2 13.9 16.6 14.7 14.9 14.9 15.9 14.6 11.2 19.4 KBS2 46.1 46 44.2 35 44.3 42.8 44.4 44.9 47.2 48.5 40.8 48.4 MBC 44.4 43.6 38.6 35.7 42.6 40.4 43.8 42.9 48.2 45.3 48.9 42.5 SBS 43.1 45.8 39.6 36 43.2 396 44.4 45.4 49 44.7 42.1 44.7-8 -

3-1 KBS, MBC, SBS TV (: %) 3-2 KBS, MBC, SBS TV (: %) 3 //, KBS1 KBS2. KBS 1TV, KBS 2TV SBS, MBC, 8.6%. - 9 -

//, 3., MBC SBS 60%, KBS2 47%. 3-3 KBS, MBC, SBS TV (: %),., KBS 2TV 2010 5. / KBS 1TV 10%, KBS2, KBS - 10 -

SBS, MBC. 3-4 KBS, MBC, SBS TV (: %) 2009 2010 KBS 2~4%., 2009 KBS1 TV 33.8% 40.4%. 2010 31.8%, 36.4%. KBS2 TV 2009 9.4%, 11%, 2010 8.6%, 7.8%. 2 KBS TV KBS 2010 9 10. (1TV, 2TV), (1TV, 2TV), (1TV, 2TV), (1TV, 2TV), (1TV, 2TV), (1TV, 2TV), (1TV, 2TV), (1TV, 2TV), (1TV, 2TV), 10, (1TV), (1TV, 2TV), (1TV, 2TV), (1TV), (1TV), (1TV), (1TV), (1TV), (1TV, 2TV), (1TV). - 11 -

, KBS 1TV KBS 2TV 50%. KBS. KBS1 TV KBS 2TV //. KBS 1TV 3%, 0.1~0.2%. 3-5 KBS (: %) KBS - 12 -

. 0.1~0.4%, 1TV ( 31.4%, 52.5%, 36.3%, 40.2%), 2TV ( 47.1%, 44.4%, 45.1%, 46.9%). 3-6 KBS (: %) 전체시간대 31.8 31.4 52.4 52.5 15.8 16.0 8.8 8.6 46.8 47.1 44.4 44.4 보도 교양 오락 본사지역본사지역 KBS1 KBS2 36.4 36.3 40.1 40.2 23.6 23.5 주시청시간대 7.8 8.0 45.3 45.1 46.9 46.9 보도 교양 오락 본사지역본사지역 KBS1 KBS2 3 MBC TV MBC,,,,,,,,, - 13 -

,,,,,,,,, 19. MBC 19 50%. 19 39.5% 43.2%, 21~22.4%., 19 60%.. 3-7 MBC (: %) - 14 -

MBC KBS., MBC., MBC /, (55.4%).,, MBC, KBS. 3-8 MBC (: %). 3 3, FM, AM, FM. DMB 3 MBC, DMB - 15 -

. TV. 3. 1 3 3 KBS 3 (1, 2, 3 ) MBC AM(FM), SBS AM(FM) 5. 2), TV., KBS. KBS 1R 24., (1.0%) 47% 52%. KBS 2R(FM) (48%) (44%). KBS 3R, 58%. KBS KBS 2R SBS AM. 2010 SBS 20%, 38%, 41%. MBC FM SBS FM, 2) MBC AM(FM) SBS AM (FM) AM FM AM FM. KBS FM AM. - 16 -

,, MBC FM KBS 3R 68%, 15%, 17%. 3-9 AM (: %), TV KBS 2TV, MBC, SBS, KBS 2R SBS. 2 KBS, MBC KBS MBC. 2010 KBS 1R,,,,,,,,,,,,,,,, 17, KBS 2R,,,,,,,, 9, MBC 19 AM.. - 17 -

50%. KBS 1R 0.5~1.4%, KBS 2R 42.6~45.3% MBC 14.5~20%. 0.5% 3%. 3 2 KBS, MBC KBS 1R KBS 2R MBC AM (: %) 1 2 3 4 5 6 7 8 9 10 11 12 1R 0.7 0.6 0.5 0.7 1.3 1.1 1.1 1.3 1.2 1.2 1.3 1.4 KBS 1R 0.7 0.6 0.5 0.7 17.4 1.1 1.1 1.3 1.2 1.2 1.3 1.4 2R 44.0 42.6 44.4 45.1 45.1 44.5 45.0 44.0 45.3 42.8 43.0 44.9 KBS 2R 44 42.6 44.4 47.6 45.1 44.5 45 44 45.3 42.8 43 44.9 16.7 17.0 16.5 17.4 17.4 17.0 17.1 17.1 17.1 17.2 17.0 17.1 MBC AM MBC AM MBC AM MBC AM MBC AM 14.6 14.8 14.8 14.6 14.9 14.5 15.6 15.1 14.8 16.2 17.5 17.6 16.1 16.4 15.9 18.0 18.3 18.1 17.1 17.9 17.4 20.0 16.3 16.4 17.7 18.2 16.5 16.9 17.4 16.9 17.1 17.1 17.1 17.2 17.0 17.1 16.6 16.6 16.6 16.6 16.6 16.6 16.6 16.6 16.6 16.6 17.0 17.1 18.5 18.4 18.0 19.3 19.3 18.5 19.5 18.9 18.7 19.0 18.5 18.6 2. 3 50%.,,,,,,,,,. 2010-18 -

10. 3 3 TV (: %) 1 2 3 4 5 6 7 8 9 10 11 12 34.7 35.1 33.8 32.3 35.0 39.2 40.8 47.9 46.6 41.8 31.7 35.9 44.8 48.6 41.9 44.8 48.6 41.9 43.9 46.5 47.2 45.5 44.1 45.8 39.6 41.3 35.5 39.6 41.3 35.5 37.5 37.9 41.4 39.0 38.2 38.0 36.6 39.9 32.8 36.6 39.9 32.8 39.2 40.1 41.9 40.2 39.2 39.6 43.6 44.5 45.2 43.6 44.5 45.2 42.8 44.5 46.0 44.2 42.5 44.9 35.4 23.6 28.1 35.4 23.6 28.1 38.2 33.9 37.3 37.7 34.9 34.7 44.0 41.9 34.1 44.0 41.9 34.1 38.8 45.4 44.0 43.7 39.8 41.4 41.5 42.4 39.7 41.5 42.4 39.7 39.5 41.9 44.7 42.0 40.8 41.8 43.0 45.8 39.4 43.0 45.8 39.4 44.9 45.5 49.3 44.9 42.2 44.9 43.1 45.8 39.6 43.1 45.8 39.6 44.4 45.4 49.0 44.7 42.1 44.7 2010.. SBS.. 45.4%, KBS 1TV(40.1%), 9 //. TV 50%, 60%. SBS MBC TV., - 19 -

32%,. 3-10 (: %) TV,,., SBS SBS., - 20 -

. 3. (DMB) 3), DMB 50%. 18 DMB TV 8 DMB. DMB. 70 ( ) 1. < 2004. 3. 22.> 50 ( ) 1 693,,. < 2001. 3. 20, 2004. 9. 17, 2007. 8. 7> 1. 100 50 3) DMB DMB ( DMB PP). - 21 -

. DMB TV DMB 50% 2010. DMB TV. 2009 U-KBS mytn, mytn DMB. mytn YTN,, 7%., DMB 10%. KBS DMB U-KBS KBS 1TV. 3 4 DMB TV (: %) KBS 1 2 3 4 5 6 7 8 9 10 11 12 U-KBS 17.0 17.9 16.0 12.8 16.3 14.1 14.9 14.5 15.7 13.4 11.1 19.2 U-KBS 49.0 49.5 46.6 39.4 44.9 41.8 41.5 42.5 45.8 45.7 38.6 46.6 MBC MY MBC TV 48.1 45.5 45.1 41.0 36.6 43.3 46.5 46.7 47.6 47.6 48.6 46.2 SBS SBS u TV 45.3 48.4 44.1 37.7 42.9 38.8 45.9 45.2 49.2 47.0 43.1 46.7 YTN DMB DMB U1 MEDIA MBC mytn 4.2 4.0 4.0 19.3 5.1 6.9 4.0 5.1 1.3 4.7 1.5 2.2 QBS 42.0 38.8 37.2 33.5 39.5 32.6 40.9 41.8 45.0 42.8 33.1 35.0 U1 TV 48.3 49.4 47.9 45.7 47.5 45.3 44.5 43.6 40.6 35.4 23.6 44.2 U1 TV - - - - - - - - - 20.1 10.2 18.0 MY MBC TV 42.8 43.3 40.1 35.4 41.3 37.2 41.4 39.8 43.0 42.5 44.0 39.8-22 -

MBC MBC MBC MBC MBC 1 2 3 4 5 6 7 8 9 10 11 12 MY MBC TV 43.0 40.3 42.4 38.8 46.0 41.5 44.4 44.0 45.3 46.8 48.0 43.3 MY MBC TV 48.1 45.5 45.1 41.9 46.0 43.3 35.2 46.7 47.6 47.6 48.6 46.2 MY MBC TV 42.6 41.8 39.3 35.5 40.2 37.9 42.2 41.0 44.1 42.7 43.9 39.5 MY MBC TV 41.9 40.8 36.0 32.6 40.5 37.8 39.9 40.5 46.8 42.4 46.8 40.0 MY MBC TV 48.1 45.5 45.1 41.0 46.0 43.3 46.5 46.7 47.6 47.6 45.6 42.0 KNN u 46.5 49.9 43.0 40.8 45.2 38.1 47.3 49.4 49.6 48.5 46.5 49.6 ubc u - - - - - - 6.7 6.0 3.6 6.1 5.9 3.8 TBC u 36.4 40.1 32.9 31.4 37.4 31.2 38.7 39.4 41.5 40.2 39.5 39.6 mytn 4.2 4.0 4.0 1.6 5.1 6.9 4.0 5.1 1.3 4.7 1.5 2.2 KBC u 44.3 4.0 0.6 36.8 2.9 35.5 44.0 43.7 45.4 44.5 42.3 45.4 mytn - - - - - - 2.4 2.8 0.5 0.1 1.4 1.9 TJB u 41.3 42.2 32.9 33.5 37.7 21.4 38.4 39.0 42.7 41.7 37.4 42.6 YTN CJB u - - - - - - 4.3 9.3 5.4 7.5 4.1 3.5 Hi-GTB 44.3 46.2 40.1 37.1 44.5 40.1 45.3 45.6 48.6 45.7 42.7 45.4 GO-GTB 4.2 4.0 4.0 1.6 5.1 6.9 4.0 5.1 1.3 4.7 1.5 2.2 JIBS u DMB1 45.3 48.4 44.1 37.7 42.9 38.8 45.9 45.2 49.2 47.0 43.1 46.7 JIBS u DMB2 4.2 4.0 4.0 1.6 5.1 6.9 4.0 5.1 1.3 4.7 1.5 1.3 DMB 3 DMB KBS 1TV U-KBS 3 DMB 45%,. - 23 -

3-11 DMB (: %). DMB DMB MBC My MBC, SBS SBS u Radio,,,,,, MBC My MBC 8., 25~33%. MBC My MBC MBC. 5 25%, MBC 14% 10%,. - 24 -

3 5 DMB SBS MBC MBC MBC MBC MBC MBC MBC (: %) 1 2 3 4 5 6 7 8 9 10 11 12 SBS u RADIO MY MBC MY MBC MY MBC MY MBC MY MBC MY MBC MY MBC 25.2 25.2 25.0 25.8 25.0 25.2 25.2 25.2 25.2 25.2 25.4 25.2 25.1 25.1 25.0 25.1 25.1 25.1 25.1 25.1 25.1 25.1 33.4 32.3 23.8 24.0 24.3 23.5 13.9 23.9 24.5 24.2 24.3 23.6 31.8 30.7 25.1 25.1 25.0 25.1 25.1 25.1 25.1 25.1 25.1 27.8 33.4 32.3 25.1 25.1 25.0 25.1 25.1 25.1 25.1 25.1 25.1 27.8 33.4 32.3 25.1 25.1 25.0 25.1 25.1 25.1 25.1 25.1 25.1 24.4 32.7 32.3 25.1 25.1 25.0 25.1 25.1 25.1 25.1 25.1 25.1 27.8 33.4 32.3 25.1 17.0 25.0 25.1 25.1 25.1 25.1 25.1 25.1 27.8 33.4 32.3 4. 3. 2010, TBS efm,., SBS MBC 50%.,., TBS 0. - 25 -

3 6 (: %) 1 2 3 4 5 6 7 8 9 10 11 12 FM 42.2 42.4 48.4 48.1 47.3 48.1 47.8 47.8 49.8 49.9 49.8 49.7 TBS efm FM FM 45 45 45 45.1 45.2 45.6 45.4 45.6 45.4 45.4 45.6 45.3 48.6 48.5 48.4 48.3 48.6 48.5 48.5 48.6 48.3 48.6 48.5 48.2 47.5 46 46.9 48.1 49.3 48.5 46.1 46.1 45.8 46.6 46 45.9 3-12 (: %) 2 ( 2 ).,. - 26 -

69 ( ) 4. 5. < 2006. 10. 27> 50 ( ) 4 694. < 2004. 9. 17, 2007. 8. 7> 1.. : 100 60. : 100 70. : 100 80 1. TV 2010 EBS. EBS 60%. - 27 -

EBS 1, 60% 89~96%. EBS 2009 (2009 90.1%, 2010 94.4%). 3-13 EBS (: %) 89.1 89.6 95.8 96 94.6 95.9 95.2 96.2 93.2 95.1 96.2 95.3 88.2 88.2 89.3 91.6 89.3 90.7 91.5 89.4 91.7 90.5 90.4 90.3 2010 2009 1 월 2 월 3 월 4 월 5 월 6 월 7 월 8 월 9 월 10 월 11 월 12 월 2. 60%. 3 FM (KBS 1FM, KBS 2FM, KBS, KBS, MBC FM, SBS FM), EBS FM, MBC 19, 10 FM, 7 FM.. 3 EBS 3, KBS 1FM, KBS 2FM. KBS, (KBS World Radio) - 28 -

,,,., MBC FM(FM4U) SBS FM(FM). 3 7 3 EBS KBS (: %) 1 2 3 4 5 6 7 8 9 10 11 12 1FM 100 100 100 100 100 100 100 100 100 100 100 100 2FM 99.1 98.2 99 99.1 99.1 99.1 99.1 99.1 99.1 99.1 99.1 99.1 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 MBC FM 99.6 99.7 99.7 100 99.65 100 100 100 100 100 100 100 SBS FM 100 100 100 100 100 100 100 100 100 100 100 100 EBS FM 100 100 100 100 100 100 100 100 100 100 100 97.6 EBS FM 3 2010 100%. KBS MBC FM. 3 8 MBC (: %) 1 2 3 4 5 6 7 8 9 10 11 12 FM 99.6 99.7 100 99.7 99.7 99.7 99.7 99.7 99.7 99.7 99.6 99.6 FM 99.6 99.7 99.7 99.7 99.7 99.7 99.7 100 100 99.7 100 100 FM 99.3 99.3 99.3 99.3 99.3 99.3 99.3 99.3 99.3 99.3 99.3 99.3 FM 99.6 99.7 99.7 99.7 99.7 99.7 99.7 99.7 99.7 99.7 99.6 99.6 FM 99.6 99.7 99.7 99.7 99.7 99.7 99.7 99.7 99.7 99.7 99.6 99.6 FM 99.6 99.7 99.7 99.7 99.7 99.7 99.7 100 100 99.7 100 100 FM 99.6 99.7 99.7 99.7 99.7 99.7 99.7 99.7 99.7 99.7 99.6 99.6-29 -

1 2 3 4 5 6 7 8 9 10 11 12 FM 99.7 99.7 100 99.7 99.7 99.7 99.7 99.7 99.7 99.7 99.6 99.6 FM 99.6 99.7 99.7 99.7 99.7 99.7 99.7 99.7 99.7 99.7 99.6 99.6 FM 99.6 99.7 99.7 99.7 99.7 99.7 99.7 100 100 99.7 100 100 FM 99.6 99.7 99.7 99.7 99.7 99.7 99.7 99.7 99.7 99.7 99.6 99.6 FM 99.6 99.7 100 99.7 99.7 99.7 99.7 99.7 99.7 99.7 99.6 99.6 FM 99.6 99.7 99.7 99.7 99.7 99.7 99.7 99.7 99.7 99.7 99.6 99.6 FM 99.6 99.7 99.7 99.7 99.7 99.7 99.7 99.7 99.7 99.7 99.6 99.6 FM 99.6 99.7 99.6 99.6 99.6 99.6 99.6 99.6 99.6 99.6 99.6 99.6 FM 99.6 99.7 100 99.7 99.7 99.7 99.7 99.7 99.7 99.7 99.6 99.6 FM 99.6 99.7 99.7 99.7 99.7 99.6 99.7 99.7 99.7 99.7 99.6 99.6 FM 99.6 99.7 99.7 99.7 99.7 99.7 99.7 99.7 99.7 99.7 99.6 99.6, KBS 15 100%.. MBC 19 99.3~100%. MBC 18 0.5%, MBC 0.7%, 99.3%.. FM. 60%. 9 2010 90%. 80~89.2%, 11~20%. - 30 -

3 9 (: %) 1 2 3 4 5 6 7 8 9 10 11 12 FM 88.6 89.2 79.9 89.2 89.4 89.2 89.2 88.5 88.4 88.7 87.1 88.4 KNN FM 98.2 98.2 97.3 87.7 88.7 87.7 90 88.7 89.6 92.4 98.6 98.2 FM 99.3 99.3 99.3 99.3 99.3 99.7 99.8 99.8 99.7 99.8 99.7 99.8 FM 99.3 99.3 97.1 86.3 86.9 84.3 87.3 87.3 90.7 93.9 82.7 82.6 FM 100 100 100 100 100 100 100 100 100 100 100 100 FM 100 100 100 100 100 100 100 100 100 100 100 100 FM 98.3 97.5 98.3 96.4 98.3 96.4 98.3 98.3 96.4 98.3 96.4 98.3 FM 99.8 99.8 99.8 99.8 99.8 99.8 99.8 99.8 99.8 99.8 99.8 99.8 FM 100 100 100 100 100 100 100 100 100 100 100 100 FM 100 100 100 100 100 100 100 100 100 100 100 100. 2010 17 57. 2010 60%. 3 10 (: %) CBS 14 1 2 3 4 5 6 7 8 9 10 11 12 AM ( FM) 87.6 87.6 87.6 87.6 87.5 87.3 87.3 89.3 87.3 86.8 86.5 86.5 FM 71 71 71 71 71 71 71 71 64.4 64.3 64.3 64.3 FM 87.6 87.6 87.6 87.6 87.5 87.3 87.3 87.3 87.3 86.7 86.5 64.3 FM 71 71 71 71 71 71 71 71 71 71 71 71 AM 72 71 72 71 72 71 72 72 71 72 71 72 FM 72.2 71.4 72.2 73.8 72.2 73.8 72.2 72.2 73.8 72.2 73.8 72.2 FM 66.1 66.1 66.1 66.1 66.1 66.1 66.1 66.1 66.1 70.7 66.1 66.1 AM 79 78 79 78 79 78 79 79 78 79 78 79-31 -

CBS 14 BBS 7 PBC 5 9 4 1 2 3 4 5 6 7 8 9 10 11 12 AM 74.1 70 74.1 88.9 88.9 89 88.9 88.9 89 71.8 71.8 71.4 AM 71.8 71.2 71.4 71.8 71.8 71.8 71.4 71.8 71.8 87 87 87 FM 86 86 86 86 85.7 86.9 86.8 86.8 86.9 85.4 84.6 84.6 AM 81.9 81.7 81.5 83.7 87.6 87.4 87.4 87.6 87.4 87.6 87.4 87.4 FM 87.4 87.3 87.2 87.2 87 87.3 87.3 87.5 87.3 85.9 85 87.3 FM 71.7 70.3 71.7 70.3 71.7 70.3 71.7 70.3 71.7 70.3 71.7 70.3 FM 81.2 83.5 81.6 80.9 79.8 80.4 79.8 82 81 82.1 75.2 77.9 FM 64.1 64.1 67.45 67.4 67.5 67.4 67.5 67.5 67.4 67.5 67.4 67.5 FM 64.1 64.1 64.1 64.1 64.1 64.1 64.1 64.1 64.1 64.1 64.1 64.1 FM 64.1 64.1 64.1 64.1 64.1 64.1 64.1 64.1 64.1 64.1 64.1 64.1 FM 64.1 64.1 64.1 64.1 64.1 64.1 64.1 64.1 64.1 64.1 64.1 64.1 FM 64.1 64.1 64.1 64.1 64.1 64.1 64.1 64.1 64.1 64.1 64.1 64.1 FM 66.2 64.1 61.3 63 64.5 62.8 63.2 63.1 64.7 63.5 62.9 62.9 FM 64.1 64.1 64.1 64.1 64.1 64.1 64.1 64.1 64.1 64.1 64.1 64.1 FM 70.1 71.5 70.1 70.2 70.1 70.2 70.1 70.1 70.2 70.1 70.2 70.1 FM 72.5 70.1 72.5 72.5 72.5 72.5 72.5 72.5 72.5 66 72.5 72.5 FM 60.8 60.3 60 62.5 63.2 62.5 62.6 62.9 60.1 63.1 62.5 62.5 FM 75.2 75.1 74.9 75 75.2 75 74.9 75.2 75 75.2 74.9 74.9 FM 69.3 69.6 69.3 69.3 69.3 69.3 69.3 69.3 69.3 69.3 69.3 69.3 AM 100 100 100 100 100 100 100 100 100 100 100 100 FM 100 100 100 100 100 100 100 100 100 100 100 100 FM 100 100 100 100 100 100 100 100 100 100 100 100 FM 100 100 100 100 100 100 100 100 100 100 100 100 FM 100 100 100 100 100 100 100 100 100 100 100 100 FM 100 100 100 100 100 100 100 100 100 100 100 100 FM 100 100 100 100 100 100 100 100 100 100 100 100 AM 100 100 100 100 100 100 100 100 100 100 100 100 FM 100 100 100 100 100 100 100 100 100 100 100 100 FM 100 100 100 100 100 100 100 100 100 100 100 100 FM 70.4 70.2 69.7 66.7 66.4 67.1 67.4 67.4 67.3 68.2 63.5 63.5 FM 70.4 70.2 69.7 66.7 66.4 67.1 67.4 67.4 67.2 68.2 63.5 63.5 FM 70.4 70.2 69.7 66.7 66.4 67.1 67.4 67.4 67.2 68.2 63.5 63.5 FM 70.4 70.2 69.7 66.7 66.4 67.1 67.4 67.4 67.2 68.2 63.5 63.5-32 -

1 2 3 4 5 6 7 8 9 10 11 12 TBS TBN 7 FM 94.65 94.61 94.56 94.6 94.6 94.5 94.5 94.4 94.4 94.5 94.3 94.4 FM 93.4 92.6 92.73 - - - 89.2 88.8 90.1 87.9 90.1 87.9 FM 91.5 90 90 90 90 90 90 90 90 90 90 90 FM 93.7 93.7 93.5 93.6 92.3 92 92.1 92.1 92.2 92.3 92.1 92.3 FM 97.3 97.1 96.9 95.7 95.8 95.6 97.3 95.8 97.2 95.8 97.2 95.8 FM 90 90 90 90 90 90 90 90 90 90 90 90 FM 95 95 95 95 95 95 95 95 95 95 95 95 FM 95.3 93.9 93.3 93.3 93.5 93.2 93.3 92.9 92.9 91.5 92.4 91.5 FM 100 100 100 100 100 100 100 100 100 100 100 100 YTN FM 82.2 82.5 82.5 77.5 69.3 73.9 73 73 70 71.8 73.9 72 FM 100 100 100 100 100 100 100 100 100 100 100 100 FM 100 100 100 100 100 100 100 100 100 100 100 100 FM 62 62.1 64.6 64.6 61.9 64.8 64.6 65.4 62.6 63.7 62.7 63.7 FM 85 85 85 85 82.8 83.9 80 81.1 82.8 75 73.1 75.2 FM 83 83 83 69 69 69 65 64 62 63 68 64 FM 81.8 81.5 81 82.7 82.2 82.2 82 81.2 81.6 81 80.4 81 FM 100 100 100 100 100 100 100 100 100 100 100 100 FM 93.3 93.3 93.3 93.3 93.3 93.3 93.3 93.3 93.4 93.3 93.3 93.3 3. DMB DMB 60%, MBN DMB PP 80%. DMB PP MBN,, TBS DBM, K-DMB, DMB MBCNET QBS, U1 Media MTN DMB - 33 -

.. DMB TV DMB 7 2010,. 2010 DMB TV. TV DMB, mbn DMB TV 4, SBS CNBC 10, tbs DMB, MBC NET, QBS, MTN DMB DMB. U1 Media MTN DMB 2010 1 2 80%. 2010 DMB. 3 11 DMB TV (: %) / 1 2 3 4 5 6 7 8 9 10 11 12 SBS YTN DMB tbs DMB - - 93.8 89.8 90.2 89.8 90.2 90.2 89.8 90.2 89.8 90.2 SBS CNBC - - - - - - - - - 89.8 89.3 92.5 TV DMB - - - - 95.2 95.7 98.8 98.8 98.8 93.3 96.0 95.6 MBC NET 85.7 83.6 84.7 84.7 84.0 - - - - - - - QBS 100 100 100 100 100 100 100 - - - - - MTN DMB 72.6 79.6 93.1 93.8 86.5 88.6 90.2 92.1 85.2 - - - U1 mbn DMB MEDIA - - - - 97.2 98.0 97.1 96.5 96.3 97.4 97.9 97.6 TV. DMB DMB KBS U KBS, MBC - 34 -

MBN,, SBS TBS DMB Radio, YTN TBN. 4) MBN 100%, MBN 84~86%,. 3 12 DBM (: %) / 1 2 3 4 5 6 7 8 9 10 11 12 KBS U KBS 99.2 98.3 99.2 99.2 99.2 99.2 99.2 99.2 98.8 99.2 98.8 99.1 MBC MBN 83.6 83.9 83.8 85.0 84.8 85.0 85.2 85.1 83.8 85.2 85.7 83.7 SBS YTN DMB 100 100 100 100 100 100 100 100 100 100 100 100 TBS DMB 100 100 100 100 100 100 100 100 100 100 100 100 RADIO TBN 98.8 98.8 98.8 98.8 98.8 98.8 94.9 91.7 89.4 98.8 98.8 98.8 4. (PP) [ PP]. 80%. 2010 168., 168 92 95% 4) DMB YTN SATIO, U1 Media U1 Radio 2010 2. - 35 -

, 19 85%., ATV TV 80%. ATV 1, TV 5 50% 70%. 3 13 PP (: %) 1 2 3 4 5 6 7 8 9 10 11 12 ABO 98.6 98.6 98.6 98.0 99.6 99.7 99.8 99.8 99.4 99.5 99.9 99.9 AsiaN 96.5 96.0 96.4 96.3 95.6 95.2 93.5 94.9 94.0 94.4 94.5 93.0 ATV 51.5 93.8 98.5 97.3 98.2 97.6 96.3 98.2 97.2 97.0 98.5 98.6 Business& 88.7 86.6 92.0 91.7 93.3 91.7 89.7 90.4 89.6 89.6 90.4 90.9 Catch On plus 93.9 94.8 96.5 93.4 95.6 92.9 94.1 95.4 92.2 94.1 94.5 95.7 Catch On 95.3 96.2 96.5 95.1 96.3 93.1 94.5 95.4 93.8 94.4 94.0 96.1 CBS TV 93.1 93.0 93.1 93.1 93.2 93.1 92.9 93.0 92.8 93.5 93.4 93.8 CGN TV 100 100 100 100 100 100 100 100 100 100 100 100 CGV Plus 80.3 82.2 80.8 81.0 82.3 87.6 91.3 - - - - - CHANNEL-T - - - 95.5 94.3 96.1 96.5 94.6 96.0 95.9 95.3 96.1 cinef - - - - - - - 88.2 93.6 89.1 92.2 98.9 CJ 99.6 99.5 99.6 99.5 99.6 99.7 99.5 99.6 99.7 99.5 99.4 99.2 CMC TV 82.6 82.6 82.6 82.6 82.6 82.6 82.6 82.6-82.6 82.6 82.6 CNBC 92.7 92.4 91.9 91.5 88.7 88.2 94.9 91.7 89.4 89.8 89.3 92.5 CNTV 85.6 85.2 83.6 84.8 85.7 89.2 89.1 87.7 86.1 86.7 85.4 83.8 CRTV 84.1 83.9 84.1 83.9 84.1 83.9 84.1 84.1 83.9 84.1 83.9 84.1 CTS TV 99.2 100 100 100 100 100 100 100 100 100 100 100 E Channel 100 100 100 100 100 100 100 100 100 100 100 100 E! Entertainment Television 100 100 100 100 100 100 100 100 100 100 100 100 EBS English 100 100 100 100 100 100 100 100 100 100 100 100-36 -

1 2 3 4 5 6 7 8 9 10 11 12 EBS U 94.4 95.0 95.5 95.3 94.4 95.3 94.9 94.9 95.3 94.3 95.3 95.5 EBS 1 92.1 94.5 100 100 100 100 100 100 100 100 100 100 EBS 2 94.3 94.8 95.2 95.7 98.3 97.9 98.1 98.1 98.9 98.9 98.7 98.9 ETN-TV 98.3 100 98.5 98.0 97.1 98.2 98.5 97.8 98.4 97.1 97.2 98.7 FNC - - - 87.1 83.0 82.2 82.6 82.9 82.1 82.9 84.9 90.3 FOOD N 94.5 93.9 97.5 96.5 96.4 95.6 95.2 - - - - - FOX 100 100 100 100 100 100 100 100 100 100 100 100 FOXlife 100 100 100 100 100 100 100 100 100 100 100 100 FSTV( ) 91.8 92.3 90.4 90.7 90.2 90.8 96.8 96.9 96.9 96.7 96.7 96.9 FTV 88.4 89.5 89.8 90.1 92.3 92.9 88.7 91.9 90.6 92.5 93.2 92.6 FX 87.0 89.4 88.5 85.6 95.7 97.4 98.1 97.6 86.4 82.9 88.5 83.6 GCN 95.9 95.5 95.3 95.4 95.5 95.4 95.5 98.2 97.8 98.9 97.6 97.6 Goodtv 100 100 100 100 100 100 100 100 100 100 100 100 GS Shop 99.6 99.4 99.7 99.5 99.7 99.5 99.5 99.5 99.5 99.5 99.5 99.6 GTV 100 100 100 100 100 100 100 100 100 100 100 100 HD ONE 92.2 92.8 94.6 96.4 93.4 96.6 93.0 94.1 91.5 93.5 92.1 93.9 HOMEDRAMA 94.9 89.9 92.4 92.5 84.7 84.6 84.6 84.5 90.3 90.0 84.4 84.4 HOW TV - - - - - - - - - - - 95.4 INET TV 97.6 97.2 97.2 96.7 96.5 98.4 96.6 96.6 98.4 97.2 99.6 97.2 J Golf 100 100 100 100 100 100 100 100 100 100 100 100 JEI English TV 100 100 100 100 100 100 100 100 100 100 100 100 JEI TV 98.3 97.6 94.4 94.4 94.5 94.7 94.6 95.2 94.4 95.8 95.3 95.8 KBS drama 100 100 100 100 100 100 100 100 100 100 100 100 KBS Joy 98.1 99.3 98.6 98.7 98.6 98.5 100 100 100 100 100 100 KBS N sports 87.0 87.0 87.3 92.2 87.8 90.5 89.8 87.5 87.4 90.6 93.0 92.4 KBS Prime 86.0 86.3 85.5 85.7 85.5 85.1 85.1 85.1 85.2 84.8 84.5 84.4 KCN 100 100 100 93.2 93.4 93.4 93.4 93.9 93.6 94.5 93.9 94.2 KHR-TV - - - 5/1 85.1 84.9 82.1 82.5 82.2 84.9 87.7 88.3 KIDS-TV - - - - - - 94.3 94.3 94.3 94.4 94.3 94.4 KM 100 100 100 100 100 100 100 100 100 100 100 100 Knet TV - - - - - - 100 100 100 100 100 100-37 -

1 2 3 4 5 6 7 8 9 10 11 12 KTV 100 100 100 100 100 100 100 100 100 100 100 100 MBC Every1 DMB 100 100 95.9 89.2 89.6 88.0 90.4 90.4 90.5 94.8 95.0 100 MBC game 97.7 98.2 98.8 98.7 99.4 100 97.3 88.1 84.9 91.1 96.0 98.0 mbc life 100 100 98.3 80.2 82.5 83.2 84.2 83.9 82.4 91.2 99.2 100 MBC 100 100 100 100 100 100 100 100 100 100 100 100 MBC-ESPN 85.5 90.0 87.1 87.1 87.9 89.4 88.6 84.5 89.1 93.9 98.4 83.2 MBCEvery1 100 100 100 100 100 100 100 100 100 100 100 100 MBCNET 90.6 90.3 92.4 91.7 93.5 90.8 91.3 92.2 93.0 92.8 95.7 97.2 MBN TV 96.6 96.7 97.2 97.4 97.2 98.0 97.1 96.5 96.3 97.4 97.9 97.6 MGM 95.3 97.4 100 97.3 92.0 97.6 85.8 83.3 87.7 90.7 86.0 87.7 Mnet 100 100 100 100 100 100 100 100 100 100 100 100 mountaintv 81.7 81.7 80.4 81.7 81.2 81.7 81.2 81.1 81.0 80.9 80.1 80.9 Mplex 81.3 80.5 80.5 81.4 98.3 96.8 95.6 82.2 83.4 85.0 82.5 86.2 MTN( MCN) 92.8 92.4 93.1 93.8 86.5 88.6 90.2 92.0 87.0 96.8 91.8 91.6 MTN( CH512) 93.0 92.5 91.8 92.7 85.9 88.0 88.6 92.7 88.2 98.2 92.8 92.6 MTV 100 100 100 100 100 100 100 100 100 100 100 100 National Geographic 100 100 100 100 100 100 100 100 100 100 100 100 NICK 100 100 100 100 100 100 100 100 100 100 100 100 NS 97.2 96.9 97.2 97.1 97.2 97.1 97.2 97.2 97.1 97.2 97.1 97.2 OBS W - - - 5/3 89.9 90.7 80.3 82.9 83.0 82.7 82.5 81.1 OCN Series 100 100 100 93.8 92.1 93.1 99.8 97.1 97.9 100 99.6 99.1 OCN 87.8 81.3 80.2 80.2 80.1 81.2 80.0 82.0 80.8 80.2 80.0 80.3 on game net 100 100 100 100 100 100 100 100 100 100 100 100 On Style 88.0 88.2 99.9 100 100 100 100 100 100 100 100 100 OUN 100 100 100 100 100 100 100 100 100 100 100 100 PBC-TV () 96.5 96.8 96.5 96.3 96.4 94.9 94.1 96.4 94.9 96.4 94.9 96.4 POWERAUTO 90.7 99.0 97.2 91.0 94.2 96.9 96.6 96.4 94.7 95.3 - - - 38 -

1 2 3 4 5 6 7 8 9 10 11 12 QTV 99.6 100 98.8 100 97.5 83.9 96.7 100 80.1 81.0 81.0 83.1 Real TV 80.2 80.0 80.4 81.0 85.4 82.8 84.8 82.1 86.9 84.2 89.3 88.4 RTV 100 100 100 100 100 100 100 100 100 100 100 100 SBN - - - 100 100 100 100 100 100 100 100 100 SBS 100 100 100 100 100 100 100 100 100 100 100 100 SBS 100 100 100 100 100 100 100 100 100 100 100 100 SBS 90.6 94.5 97.8 98.8 98.8 97.4 98.1 98.9 96.6 95.3 91.6 90.9 SCREEN 100 100 100 91.1 84.6 86.2 87.3 92.5 92.7 96.8 94.1 94.9 SKY HD 98.5 95.3 95.1 96.2 92.6 85.8 90.6 86.4 86.8 95.7 96.0 94.4 SkyEN 84.0 84.1 82.8 83.6 90.6 89.4 88.5 85.2 90.1 86.6 88.6 96.1 SKY 100 100 100 100 100 100 100 100 100 100 100 100 STB 80.6 80.3 80.1 87.8 86.6 87.0 83.3 85.1 86.4 80.2 85.5 85.5 Story On 83.2 83.5 86.9 87.7 89.5 85.4 91.0 88.8 85.3 85.2 82.6 83.0 STV 92.8 92.0 92.8 87.7 88.1 87.7 88.1 88.1 87.7 92.8 87.7 88.1 Super Action. 87.7 88.7 86.8 86.6 85.2 92.1 90.4 87.2 85.8 80.7 80.2 80.1 TBS TV 93.8 93.8 93.8 89.8 90.2 89.8 90.2 90.2 89.8 90.2 89.8 90.2 tomatotv 100 100 100 100 100 100 100 100 100 100 100 100 Trend E ( ) tu request( CH35) 82.7 87.2 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 TVB KOREA 81.0 83.8 81.4 81.4 84.5 85.3 83.7 80.7 80.3 80.9 85.7 85.5 tvn DMB 100 100 100 100 100 100 100 100 100 100 100 100 tvn( KMTV) 97.2 97.6 97.1 98.6 99.2 99.7 99.3 100 100 100 100 100 TVT 80.3 95.9 81.6 82.1 82.9 81.8 82.5 - - - - - VIKI WOW TV 2 86.6 89.1 88.5 88.5 85.6 86.8 87.5 88.5 89.2 93.8 93.2 95.5 96.0 95.9 95.8 94.9 95.4 94.7 95.6 95.3 93.3 95.8 95.3 XTM 81.8 92.3 84.7 80.1 80.3 82.6 80.8 80.3 80.0 81.5 80.5 82.3 Y-STAR 97.2 97.9 92.4 92.6 92.5 93.3 95.5 99.7 96.5 98.9 94.5 94.5-39 -

1 2 3 4 5 6 7 8 9 10 11 12 YTN 91.5 92.0 93.3 95.5 94.4 96.3 95.3 95.1 93.6 93.5 95.3 96.3 TV 91.5 91.7 91.8 92.8 95.1 96.3 96.2 96.3 96.2 96.3 96.3 96.3 96.8 91.1 89.9 90.5 88.8 90.2 91.0 89.4 92.8 92.6 91.5 92.1 NATV 100 98.5 98.7 98.1 97.5 97.9 97.7 97.7 97.9 97.5 98.2 98.3 Art TV 92.6 90.6 92.6 93.0 92.8 95.3 96.2 95.5 94.3 94.6 93.7 92.8 TV 91.6 91.7 91.9 91.4 92.0 91.4 91.9 91.7 95.0 92.0 92.7 83.8 100 100 100 100 100 100 100 100 100 100 100 100 92.7 93.9 94.1 94.7 89.9 91.9 81.7 83.4 91.4 88.1 89.8 87.4 99.4 99.4 99.4 99.3 99.4 99.4 99.4 99.4 99.4 99.4 99.4 99.4 TV 88.5 87.4 88.4 88.3 88.3 86.5 87.8 86.9 87.5 87.5 87.5 93.3 TV 90.8 95.0 93.3 90.8 90.7 91.7 89.6 89.7 87.5 87.2 89.5 89.5 97.5 96.7 93.1 96.7 96.4 97.9 98.5 98.6 98.2 99.0 97.5 97.5 TV 99.5 99.6 99.1 97.4 98.1 95.9 98.1 98.8 96.9 96.7 98.3 96.5 82.4 83.5 80.4 81.3 80.0 81.4 82.6 82.6 82.2 82.9 80.9 81.5 TV 100 100 100 100 100 100 100 100 100 100 100 100 TV 87.1 86.0 82.5 81.8 83.9 80.8 82.8 86.0 82.9 92.3 89.1 90.8 TV 100 100 100 100 100 100 100 100 100 100 100 100 TV 88.3 93.6 87.6 90.3 85.5 90.0 86.5 86.5 83.3 86.5 85.3 86.9 TV 80.2 81.2 80.2 80.1 80.1 80.0 82.4 82.0 80.5 80.3 87.1 86.9 TV 96.7 96.5 96.6 97.3 98.0 97.6 97.2 92.2 92.4 89.8 89.3 92.5 TV 93.2 94.1 94.2 92.8 92.2 92.0 91.9 92.1 94.1 95.9 95.6 96.4 TV 92.0 93.2 93.1 87.9 79.5 80.1 82.1 85.3 83.9 87.8 89.6 87.7 TV 91.7 92.3 95.5 95.2 91.1 90.7 91.7 90.1 89.5 92.3 90.2 91.3 (Fsports) 94.8 94.4 94.3 97.9 100 100 100 100 100 100 100 100 TV 97.9 98.1 97.9 99.7 95.4 96.9 96.8 97.2 98.6 99.1 98.9 99.0 97.6 97.0 97.5 97.0 97.2 96.4 96.9 97.5 96.7 97.5 97.5 96.9 TV 100 100 100 100 100 100 100 100 100 99.3 98.8 98.7 100 100 100 100 100 100 100 100 100 100 100 100 96.8 96.4 92.7 90.5 90.3 91.4 92.0 90.1 86.8 87.1 91.1 85.9 88.1 91.4 89.5 92.2 95.3 92.4 95.6 98.3 98.2 97.9 96.0 94.9 TV 100 100 100 100 100 100 100 100 100 100 100 100 TV Arte 100 100 100 100 100 100 100 100 100 100 100 100-40 -

1 2 3 4 5 6 7 8 9 10 11 12 TV 100 100 100 100 100 100 100 100 100 100 100 100 80.3 80.3 80.1 80.0 80.2 80.1 80.0 80.0 80.1 80.3 80.6 80.0 TV 100 100 100 100 100 100 100 100 100 100 100 100 TV 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 TV 93.8 92.2 88.7 80.7 85.5 88.0 83.7 80.2 84.0 84.4 89.3 83.0 2 90.2 91.4 92.9 93.3 92.0 92.3 82.5 80.2 86.5 85.6 82.2 80.2 96.8 97.4 91.9 89.8 88.9 91.7 92.0 90.5 89.9 92.0 91.7 TV 89.0 93.0 92.3 91.4 90.6 91.2 90.0 90.4 88.0 87.9 92.9 86.1 J 94.6 95.5 87.0 87.3 86.6 87.7 88.3 87.7 87.3 86.0 87.3 86.5 CGV 80.5 82.0 81.4 80.1 81.8 81.2 84.2 87.3 85.3 85.5 84.2 84.3 CGV DMB 98.2 97.4 96.3 95.9 97.1 97.1 96.5 97.7 97.5 97.2 95.3 94.8 100 100 100 100 100 100 100 100 100 100 100 100 86.9 87.0 91.1 92.2 96.0 93.8 93.3 90.7 91.7 94.7 95.1 95.7 100 100 100 100 100 100 100 100 100 100 100 100 (CN) 98.7 99.3 99.5 99.8 99.9 99.9 99.9 100 99.8 99.8 100 99.8 TV 97.5 97.6 98.6 99.6 100 100 100 100 100 100 100 99.5 TV 88.4 89.8 89.7 95.5 97.4 98.5 98.0 96.2 98.2 97.2 100 100 83.6 81.4 82.7 85.7 81.8 80.7 80.0 84.1 81.5 80.2 80.5 80.8 99.7 100 100 100 100 100 100 100 100 100 100 100 TV 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 TV 100 100 100 100 100 100 100 100 100 100 100 100 TV 96.9 92.4 95.0 94.0 95.0 97.2 100 97.5 98.5 98.9 100 96.9 96.0 96.1 96.1 96.9 97.0 97.2 97.2 97.1 95.8 86.8 95.7 95.7 TV 94.4 94.7 94.4 94.3 93.7 92.9 93.6 93.5 88.7 89.2 87.6 89.6 TV - - - - 89.7 94.1 89.6 89.1 92.2 89.7 92.5 89.5 99.2 99.1 99.2 99.1 99.1 99.1 99.2 99.1 99.1 99.2 99.1 99.1 - - - - - - 81.7 81.7 84.5 81.7 87.0 87.3 TV 90.2 89.9 90.3 88.8 88.5 88.4 88.3 88.1 86.9 82.5 87.9 TV 100 100 100 100 100 100 100 100 100 100 100 100-41 -

3 DMB., [ ],., [ ], TV, KBS MBC DMB DMB. 5). 69 ( ) 6,. < 2006. 10. 27> 50 ( ) 6 696 5) 2010 ( ). - 42 -

. < 2004. 9. 17, 2007. 8. 7, 2008. 2. 29> 1. : 100 50 100 85 2. : 100 40 100 80 3. : 100 50 4. : 100 50. 1995 1 KNN,,, TV 69%, 2,, TV 71%, 1997, TV, TV, 6) 77%., 1 31%, 2 29%, 23%. 1. TV/ 2010, TV 9 TV. 1 KNN,,, 69%. 2,, 71% 6) 2010. - 43 -

., 1 71% 71%. 3 11 77%., TV 100% 0. 3 14 (: %) 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 KNN 68.9 68.7 68.8 68.5 67.9 68.7 68.1 68.7 68.3 67.1 67.4 68.1 68.9 67.9 68.9 68.7 68.6 63.5 68.7 68.6 68.4 64.7 68.7 68.3 68.5 68.7 68.9 68.9 68.6 68.4 68.8 69.0 68.6 68.2 68.9 68.5 68.8 68.6 69.0 68.7 67.9 68.7 68.8 69.0 68.0 64.7 68.7 68.3 71.0 69.7 70.5 70.2 70.7 70.6 70.8 70.8 70.6 69.1 70.8 70.5 70.7 70.1 70.6 70.3 70.2 70.0 70.5 70.5 70.5 70.4 70.1 70.6 70.7 69.5 70.9 69.5 70.9 70.3 70.3 70.6 70.9 68.1 68.8 68.6 76.9 76.6 76.9 74.9 76.1 76.4 76.7 76.9 76.9 75.9 77.0 76.6 OBSTV 0 0 0 0 0 0 0 0 0 0 0 0 75.3 76.5 74.6 73.9 76.0 71.8 74.1 75.9 76.3 74.7 75.0 74.1 TV 1 3 TV., 2010 TV 1 68.5%, 2 70.2%, 3 75.7%, 1 66.8%, 2 70.4%, 3 75.1% 1. TV 0 100%. - 44 -

3 15 (: %) 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 KNN 66.7 66.7 66.1 66.1 66.1 66.5 66.7 66.7 66.7 65.6 66.7 66.6 67.0 67.0 67.0 67.0 67.0 66.0 67.0 67.0 67.0 65.6 66.7 66.7 66.7 66.7 66.1 65.9 66.1 66.3 66.3 66.4 66.5 70.7 70.7 70.7 66.7 66.7 66.7 66.7 66.7 66.7 66.7 66.7 66.7 67.0 67.0 67.0 70.8 70.8 70.8 70.7 70.8 70.7 70.7 70.7 70.7 70.7 70.7 70.7 70.8 70.8 70.8 70.6 70.8 70.8 70.8 70.8 70.8 70.8 70.8 70.8 70.6 70.4 70.7 70.7 70.7 70.7 70.7 70.7 70.7 66.7 66.7 66.7 75.0 75.0 75.0 75.0 75.0 75.0 75.0 75.0 75.0 75.0 75.0 75.0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 75.0 75.0 75.0 75.0 76.7 75.0 75.0 75.0 75.0 75.0 75.0 75.0 3-14 (: %) 2. DMB DMB. DMB, KBS, MBC - 45 -

DMB DMB 80%., 20%. 2010 10 DMB 21, 2010 DMB., DMB DMB, SBS 100% 20%. SBS DMB, U1 Media. 3 16 DMB (: %) SBS YTN DMB DMB U1 MEDIA KNN 1 2 3 4 5 6 7 8 9 10 11 12 SBS u TV 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 SBS u RADIO 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 SBS CNBC - - - - - - - - - 17.3 17.5 20.4 M YTN 76.0 77.9 76.3 69.5 74.6 75.4 78.8 76.8 77.4 76.5 78.2 79.4 QBS 27.8 29.1 13.3 19.0 13.1 16.0 11.4 14.7 14.6 10.7 7.6 14.6 QBS 29.4 29.1 13.3 19.0 13.1 16.0 11.4 - - - - - U1 TV 9.3 5.8 7.7 4.5 4.9 5.0 4.2 6.3 5.7 3.7 4.2 4.8 mbn DMB TV U1 TV - - - - 0.1 0.0 0.1 0.1 0.1 0.0 0.1 0.1 - - - - - - - - - 46.3 48.5 44.4 KNN u 74.7 73.4 72.9 73.5 71.2 74.0 73.4 74.3 73.3 72.6 72.0 73.9 ubc u - - - - - - 79.0 79.6 79.7 79.9 76.3 79.4-46 -

1 2 3 4 5 6 7 8 9 10 11 12 TBC u 68.9 70.9 69.6 70.1 69.6 70.0 69.1 70.0 69.4 68.3 69.2 68.3 mytn 79.5 79.2 78.0 75.6 78.9 78.8 79.0 79.0 78.8 79.1 72.1 78.7 KBC u 67.9 76.0 74.9 68.2 75.1 58.6 68.6 68.6 68.3 65.0 68.2 67.6 mytn - - - - - - 77.0 77.0 79.2 77.2 79.1 77.0 TJB u 75.7 75.6 75.4 74.8 72.4 73.3 76.1 77.3 72.9 74.3 75.0 74.6 YTN CJB u - - - - - - 76.4 76.5 77.3 77.1 73.4 76.0 Hi-GTB 79.7 77.8 79.1 77.4 79.0 77.4 76.4 76.8 76.6 75.5 76.7 76.3 GO-GTB 79.5 79.2 78.0 75.6 78.9 78.8 79.0 79.0 78.8 79.1 72.1 78.7 JIBS u DMB1 JIBS u DMB2 79.2 77.1 77.1 75.2 76.7 71.4 76.4 76.1 79.8 75.0 76.9 75.1 79.5 79.2 78.0 75.6 78.9 78.8 79.0 79.0 78.8 79.1 72.1 78.7 4.,. 72 ( ) 1 ( ). 2 1. - 47 -

3. 4 1. 58 ( ) 1 721 (, ) 100 40. < 2004. 9. 17, 2008. 2. 29, 2010. 10. 1.> 2 1 722 100 30. < 2004. 9. 17, 2008. 2. 29> 3 723 100 15. 2010 KBS 1TV 24%, KBS 2TV 40%, MBC SBS 35%. EBS 20%, SBS 4%. 21%., KBS, MBC, SBS 10% - 48 -

. 7) 1.. 3 EBS 2010 3 EBS., KBS2 35% MBC, SBS 45% 50%. KBS1 26~29%, EBS 20~27%. KBS 1TV 10%, SBS. KBS2 SBS 55%, KBS1 15%. 3 17 (: %) 1/4 2/4 3/4 4/4 KBS1 26.2 28.4 29.2 26.7 KBS2 52.2 51.4 51.7 51.8 MBC 47.1 52.5 47.5 48.0 SBS 48.1 46.4 52.0 52.9 EBS 21.5 20.0 24.0 26.8 7) 2010 12. - 49 -

3 18 (: %) 1/4 2/4 3/4 4/4 KBS1 14.3 11.6 13.8 12.2 KBS2 56.3 57.2 59.7 58.8 MBC 40.6 43.1 41.7 38.2 SBS 59.0 56.8 59.0 61.5. KBS MBC, KBS MBC. KBS 2010 10 KBS 1TV. KBS 3%. KBS2 KBS 1TV 1.2%, 3 19 KBS (: %) 1/4 2/4 3/4 4/4 1/4 2/4 3/4 4/4 25.9 28.2 28.7 26.4 11.7 10.1 12.3 10.9 25.9 28.6 29.3 26.8 11.7 11.4 13.8 12.2 25.9 28.5 29.0 26.6 11.7 10.0 12.1 10.8 25.9 28.5 29.0 26.4 11.7 10.0 12.1 10.8 25.9 28.2 29.1 26.8 11.7 10.1 11.9 10.9 1TV 25.9 28.6 29.1 26.8 11.7 11.4 11.9 10.9 52.2 51.6 29.1 26.8 56.3 57.2 11.9 10.9 25.6 28.0 28.9 26.3 11.7 10.1 12.4 10.9 25.6 27.5 28.9 26.3 11.7 10.2 12.4 10.9 25.6 27.1 28.9 26.3 11.7 10.1 12.4 10.9 26.1 28.9 29.9 27.4 12.0 11.2 14.2 12.6-50 -

1/4 2/4 3/4 4/4 1/4 2/4 3/4 4/4 25.8 28.1 28.7 26.2 11.8 10.2 11.5 10.2 26.3 29.0 29.6 27.1 11.7 11.0 13.8 12.2 26.3 29.0 29.6 27.1 11.7 11.0 13.8 12.2 1TV 26.3 28.3 29.0 26.5 11.7 10.6 13.5 10.9 26.3 28.4 28.9 26.5 11.7 10.3 11.5 10.9 26.3 28.4 29.0 26.5 11.7 10.7 12.5 10.9 26.3 28.6 29.5 26.7 11.7 10.4 12.1 10.4 - - - 26.7 - - - 12.2 52.2 51.6 51.7 51.5 56.3 57.2 59.7 57.7 52.2 51.6 51.7 51.8 56.3 57.2 59.7 58.8 52.2 51.6 51.6 51.5 56.3 57.2 59.3 57.7 52.2 51.6 51.6 51.5 56.3 57.2 59.3 57.7 52.2 51.6 51.4 51.5 56.3 57.2 58.5 57.7 2TV 52.1 51.6 51.7 51.6 56.3 57.2 59.7 58.5 52.2 51.6 51.7 51.5 56.3 57.2 59.7 58.3 52.2 51.6 51.7 51.8 56.3 57.2 59.7 58.8 52.2 51.6 51.7 51.5 56.3 57.2 59.7 57.7 52.2 51.6 51.7 51.5 56.3 57.2 59.7 57.7 52.2 51.6 51.7 51.5 56.3 57.2 59.7 57.7 52.2 51.4 51.3 51.5 56.3 56.4 58.5 57.7 3-15 KBS (: %) - 51 -

MBC 2010 35%. KBS, 3% 14.3%. MBC 4%. 3 20 MBC (: %) 1/4 2/4 3/4 4/4 1/4 2/4 3/4 4/4 44.1 51.8 45.8 47.6 38.8 43.8 42.9 38.9 44.5 49.6 46.0 44.5 40.6 43.2 41.7 38.2 48.6 49.6 46.0 42.7 42.2 45.4 41.2 34.6 43.5 50.6 47.6 44.3 40.6 43.1 41.7 38.2 44.1 51.8 44.3 43.5 38.8 43.8 35.3 35.1 44.5 49.6 42.6 42.6 40.6 43.2 44.7 34.8 48.6 49.6 42.3 43.7 42.2 45.4 41.7 38.2 42.0 48.0 40.0 44.4 40.6 43.2 41.8 38.2 44.2 50.1 45.1 45.2 39.7 40.8 38.9 33.6 47.1 51.8 36.8 33.7 40.6 43.3 41.7 38.2 44.8 47.9 38.8 38.0 36.9 44.3 36.4 33.0 39.5 47.6 39.6 40.9 32.9 40.4 36.4 33.3 42.4 46.9 44.8 42.8 40.6 43.1 41.7 38.2 41.0 51.2 38.8 40.1 34.0 41.0 41.6 34.7 40.5 46.4 40.6 41.4 38.6 41.6 39.6 36.3 41.6 47.1 41.6 42.5 40.4 43.2 41.7 38.2 42.7 48.8 42.4 43.1 40.6 42.3 41.7 38.2 40.1 46.6 40.2 40.5 35.5 41.5 37.8 31.1 46.0 52.3 44.2 44.2 40.6 43.1 41.7 34.7-52 -

3-16 MBC (: %) 2. SBS 4%. 1, 2, 3 TV 10%. 3 21 (: %) 1/4 2/4 3/4 4/4 KNN 6.7 6.6 7.6 8.0 6.4 7.3 6.6 6.6 8.7 8.3 8.3 8.4 12.3 13.5 13.1 12.8 7.1 7.6 7.7 7.3 8.5 5.9 6.2 5.3 10.5 12.5 12.9 13.9 10.0 10.0 11.1 12.2 TV 15.1 17.6 20.1 22.8 4.9 4.7 5.0 6.2-53 -

, TV 1 4, 5~15%. 10 4 6.2%. TV,, 10%. 3-17 (: %) 5., 2010 80%, EBS 70%. - 54 -

50%, 40%, 3 DMB 60%. 71 ( ) 1. 2.,. < 2004. 3. 22.> 3 ㆍ. 4 1 3. 57 ( ) 1 711. < 2004. 9. 17, 2007. 8. 7, 2008. 2. 29, 2011. 8. 19> 1. : 100 60 100 80 2. : 100 40 100 70-55 -

3. : 100 20 100 50 2 712., 100 40. < 2001. 3. 20, 2004. 9. 17, 2008. 2. 29> 1. : 100 20 100 40 2. : 100 30 100 50 3. : 100 50 100 80 3 712 1000 15., 100 1. < 2004. 9. 17, 2006. 3. 10, 2007. 8. 7, 2008. 2. 29> 1. 2. 3. 3 3 4 713 1 100 60. < 2004. 9. 17, 2007. 8. 7, 2008. 2. 29, 2010. 10. 1.> - 56 -

, / /. 2010 25%, 45%, 60%., 4%, EBS 8%, 4%,,,., 3 1%, EBS 0.3%. 1. 3 EBS 3 EBS, 80% 70%. 3 80% 95%, KBS 1TV MBC KBS 2TV SBS 2~3%. EBS 3-18 (: %) - 57 -

75~82% 70%. 3, 25%., MBC SBS 10%, KBS 1TV KBS 2TV 3% 0.7%., KBS 1TV 2010 2009 1,060, 255. KBS 2TV 850 536 KBS 1TV. MBC SBS. MBC 150, SBS 473. 3-19 3 (: %) 3. MBC 100%, SBS 100%, KBS 1TV 96.2%, KBS 2TV 66%, 45%. - 58 -

KBS 2TV. KBS 2TV 6,165, 2,675,, 2010 300~650. 3-20 3 (: %) 25%, 8% EBS 2010. 0.5% 27.8% 26.8%, 8%. 2,765, 2009 26,089, 6,978. - 59 -

3-21 EBS (: %), 3 EBS. EBS (0.3%). 3-22 3 EBS (: %) 2. 10 80% - 60 -

. 3 90%, 80~83%. 3-23 (: %), 25%. 10%, SBS 2009~ 2010 (60.8 72.8). TV 10% 38.4%,, 70%., TV 2010 2 7, 4. 45%. 9 100%, SBS. 50.4%, - 61 -

5%, TV., TV 2010 21,295 10,740, 7. 3-24 (: %), SBS 10 TV, KNN,,,,, 1%, 3-25 (: %) - 62 -

. DMB 0.1%,. 3. (SO) ( ) (SO). SO 50%. 2010 24~26, MSO SO. SO 50% 86~100%. 2009 CJ CMB MSO 70%,. 3 22 SO MSO (: %) 1/4 2/4 3/4 4/4 C&M - - - - CJ 100(12) 100(12) 100(11) 100(11) CMB 87.4(6) 86.1(6) 100(5) 100(4) GS - - - - HCN 100(2) 100(6) 100(8) 100(8) Tbroad - - - - CJ ( ) - - - - - - - - SO 99.3(4) 100.0(2) 100(2) 100(2) : 1) 2) - - 63 -

4. 50%. 2010 4 ( ),, DMB ( ) Tu Cinema, Tu Sports., SO. 52%, TU Cinema 50% SO. 2009 TU Cinema. 3 23 DMB (: %) 1/4 2/4 3/4 4/4 52.97 51.33 50.69 52.74 72.65 71.87 72.38 76.29 TU Cinema 89.65 55.21 58.57 66.99 TU Sports 69.70 73.07 63.96 77.23 : ( ) 2011 KT, ( ) 2010 SK ( ). - 64 -

3-26 (: %) 52.0 51.9 73.3 68.8 58.5 67.6 73.7 71.0 2009 2010 키즈톡톡레인보우 TU Cinema TU Sports 5. (PP) (PP) 40%.,,. < > 3 5, 25%,, 35% ( 45% ). 40%.,, OCN 40%. 40%, 60%., 2010 168 5 37 100%., 2009 166 33 100%. 168 PP 77% 2009 75.6%. - 65 -

PP, (MBC-ESPN, SBS, SBS, KBS N Sports) /., 90%.,,,, TV. 3 24 PP (: %) 1/4 2/4 3/4 4/4 ABO 40.84 40.95 40.84 40.76 AsiaN 37.33 42.20 40.60 40.75 ATV 90.08 95.48 100.00 100.00 Business& 54.83 59.81 64.46 75.20 Catch On plus 28.72 26.70 31.13 33.86 Catch On 26.40 27.53 29.46 27.60 CBS TV 97.00 97.78 97.70 98.94 CGN TV 78.88 77.40 75.26 81.34 CGV Plus 40.53 40.13 44.29 - CHANNEL-T - 73.00 65.36 62.63 cinef - - 27.20 30.69 CJ 100.00 100.00 100.00 100.00 CMCTV 97.93 99.80 100.00 100.00 CNBC 92.40 94.82 94.67 99.41 CNTV 66.50 69.38 77.12 80.87 CRTV 100.00 100.00 100.00 100.00 CTS TV 97.10 96.67 98.40 97.83 E Channel 100.00 100.00 100.00 100.00-66 -

1/4 2/4 3/4 4/4 E! Entertainment Television 80.80 79.73 80.53 82.00 EBS English 89.01 83.45 80.08 81.05 EBS U 100.00 100.00 100.00 100.00 EBS 1 100.00 100.00 100.00 100.00 EBS 2 100.00 100.00 100.00 100.00 ETN-TV 99.00 98.27 98.73 99.91 FNC - 72.33 78.72 83.35 FOOD N 72.07 72.91 72.78 - FOX 40.90 45.42 47.50 42.24 FOXlife 41.93 46.29 45.03 45.14 FSTV 95.63 96.72 95.26 95.34 FTV 100.00 100.00 100.00 100.00 FX 55.80 53.40 57.12 56.78 GCN 90.17 89.66 92.25 95.38 Goodtv 76.71 74.20 78.90 78.27 GS Shop 100.00 100.00 100.00 100.00 GTV 91.91 90.35 90.44 96.92 HD ONE 42.66 43.43 43.10 48.05 HOMEDRAMA 100.00 100.00 100.00 100.00 HOW TV - - - 100.0 INET TV 100.00 100.00 100.00 100.00 J Golf 50.03 59.95 56.08 58.90 JEI English TV 74.03 74.67 89.69 89.05 JEI TV 44.13 44.00 41.12 40.74 KBS drama 99.20 99.54 100.00 100.00 KBS Joy 99.57 100.00 100.00 100.00 KBS N sports 72.63 83.69 84.71 77.15 KBS Prime 100.00 100.00 100.00 100.00 KCN 38.29 35.95 35.48 35.10 KHR-TV - 66.01 63.90 70.69 KIDS-TV - - 100.00 100.00 KM 76.73 61.32 55.53 48.48 Knet TV - - 100.00 100.00-67 -

1/4 2/4 3/4 4/4 KTV 87.17 88.99 90.64 91.04 MBC Every1 DMB 100.00 100.00 100.00 100.00 MBC game 100.00 100.00 100.00 100.00 mbc life 96.93 100.00 99.93 99.33 MBC 100.00 100.00 100.00 100.00 MBC-ESPN 58.51 74.47 80.59 75.46 MBCEvery1 98.80 100.00 96.94 99.03 MBCNET 100.00 100.00 100.00 100.00 MBN TV 98.56 99.02 97.36 98.47 MGM 36.58 25.69 25.33 25.43 Mnet 66.50 48.07 42.56 39.78 mountaintv 87.80 88.12 88.14 85.51 Mplex 43.93 51.64 55.73 49.96 MTN( MCN) 99.57 99.55 99.97 100.00 MTN( CH512) 99.60 99.63 99.94 100.00 MTV 74.73 71.80 75.87 73.79 National Geographic 42.03 41.88 42.10 44.46 NICK 47.10 51.76 47.82 49.76 NS 100.00 100.00 100.00 100.00 OBS W - 100.00 100.00 100.00 OCN Series 44.77 47.84 45.63 41.41 OCN 39.63 37.83 42.40 51.23 on game net 100.00 100.00 100.00 100.00 On Style 51.00 48.93 47.12 61.81 OUN 97.39 97.40 95.08 97.79 PBC-TV() 84.50 85.83 90.00 88.21 POWERAUTO 53.50 59.30 64.48 60.66 QTV 83.60 86.12 91.51 94.34 Real TV 93.87 97.92 95.68 94.89 RTV 88.33 86.33 88.00 89.33 SBN ( ) - 47.13 47.51 48.50 SBS 44.43 48.92 56.28 52.16-68 -

1/4 2/4 3/4 4/4 SBS 98.57 100.00 100.00 100.00 SBS 51.30 61.68 66.86 48.02 SCREEN 33.97 28.84 35.88 35.89 SKY HD 41.26 43.29 40.52 43.16 SkyEN 46.20 47.57 48.66 53.39 SKY 100.00 100.00 100.00 100.00 STB 92.03 89.6 92.3 97.2 Story On 64.03 72.43 77.97 72.90 STV 99.66 97.98 97.98 97.86 Super Action. 41.27 40.69 38.07 48.76 TBS TV 95.87 98.81 98.80 98.80 tomatotv 100.00 100.00 100.00 100.00 Trend E ( ) 71.64 48.88 61.06 65.56 tu request( CH35) 100.00 100.00 100.00 100.00 TVB KOREA 47.22 46.7 45.8 41.49 tvn DMB 100.00 100.00 100.00 100.00 tvn( KMTV) 96.68 98.95 99.42 99.81 TVT 70.01 83.13 86.13 - VIKI 60.88 63.55 66.66 61.38 WOWTV 99.31 99.40 100.00 100.00 XTM 42.52 50.26 50.27 52.89 Y-STAR 100.00 100.00 100.00 100.00 YTN 98.43 98.42 98.64 98.62 TV 98.81 100.00 100.00 100.00 74.03 71.99 75.58 74.00 NATV 88.33 88.67 84.67 88.67 Art TV 74.90 66.13 65.60 61.54 TV 51.62 64.78 71.93 79.10 99.80 100.00 100.00 100.00 91.57 95.50 73.39 85.36 100.00 100.00 100.00 100.00 TV 76.32 73.63 71.85 66.98 TV 99.17 96.39 96.53 96.39-69 -

1/4 2/4 3/4 4/4 48.69 64.11 71.79 66.50 TV 99.60 100.00 100.00 100.00 78.70 75.68 72.91 76.14 TV 97.87 97.71 98.07 97.05 TV 97.43 99.36 98.00 100.00 TV 96.16 97.24 96.74 98.25 TV 100.00 100.00 100.00 100.00 TV 80.40 70.19 67.94 74.80 TV 41.67 43.48 42.46 99.41 TV 100.00 100.00 100.00 100.00 TV 86.83 93.16 95.14 94.09 TV 60.13 55.56 54.68 57.72 (Fsports) 78.45 83.76 84.34 83.55 TV 98.43 97.31 98.08 99.21 100.00 100.00 100.00 100.00 TV 86.34 91.06 91.44 89.61 40.03 38.28 43.14 59.84 34.30 32.69 34.72 31.07 34.97 32.66 37.57 34.23 TV 73.13 75.00 66.19 51.13 TV Arte 100.00 99.72 95.68 100.00 TV 100.00 100.00 100.00 100.00 71.68 70.83 71.05 74.12 TV 100.00 100.00 100.00 100.00 TV 100.00 100.00 100.00 100.00 93.74 91.06 94.18 93.98 TV 86.90 88.12 86.88 88.90 66.67 96.96 92.09 96.32 90.91 61.46 66.41 73.74 TV 40.90 40.53 40.08 40.33 J 41.70 41.23 41.45 40.49 CGV 39.37 39.26 42.91 45.27 CGVDMB 60.80 43.04 54.59 52.88-70 -

1/4 2/4 3/4 4/4 75.23 83.91 90.30 86.02 30.67 33.62 31.49 34.38 42.66 44.04 43.57 44.38 (CN) 33.84 36.54 35.95 36.15 TV 100.00 100.00 100.00 100.00 TV 100.00 100.00 100.00 100.00 41.73 40.61 40.43 40.85 46.33 49.57 41.01 52.72 TV 100.00 100.00 100.00 100.00 41.07 41.46 49.84 53.28 TV 57.25 75.91 82.43 79.02 TV 91.53 92.72 81.21 82.50 93.87 92.18 92.92 92.96 TV 94.00 94.58 95.04 97.61 TV - 100 79.81 79.95 100 100 100 100 - - 27.10 41.27 TV 40.23 40.29 40.12 40.42 TV 25.00 25.00 25.00 25.00 168 2010 46, 26, 45, TV, 15. 46 20 30%,, TV,TV 9 95%. 1,000, 120 8. OCN series, - 71 -

, TV. 100% 7 12,480 EBS u. 30 35%, TV 67%. 2010 45, E! Entertainment Television 42...,. 3 25 PP (25% ) (35% ) (: %) (60% ) TV 100 100 Art TV 48.0 TV 29.5 37.4 TV 100 100 TV 100 56.4 TV 27.4 100 100 TV 100 100-72 -

(25% ) (35% ) (60% ) TV 100 TV 100 25.5 TV 60.5 100 TV 100 100 30.9 35.0 36.1 36.8 36.0 TV 67.1 54.0 0.0 TV 100 49.2 97.0 61.8 100 26.4 75.1 TV 32.6 31.3 99.7 CGV 30.1 CGV DMB 48.1 35.0 35.6 TV 100 37.1 100 35.7 TV 84.6 TV 25.0 ABO 26.3 arirang TV 100 100 AsiaN 25.2-73 -

(25% ) (35% ) (60% ) ATV 100 100 BBS 100 100 Catch on 27.9 CBS TV 41.4 Channel J 100 100 CMCTV 100 CNTV 28.0 CTS TV 37.4 E! Entertainment Television EBS English 2.9 EBS u 100 99.1 ETN 100 FNC 53.0 FX 100 Goodtv 29.8 12.2 Homedrama 100 INET TV 100 JEI English TV 44.9 JEI EnglishTV 29.6 JEI TV 41.5 KBS drama 100 KBS Joy 100 KBS Prime 100 KCN 26.8 kids-tv 100 KM 100 KTV 58.8 MBC every1 100 100 MBC every1 DMB 100 MBC LIFE 100 MBC 100 MBCNET 100-74 -

(25% ) (35% ) MGM 29.2 40.4 (60% ) Mnet 100 Mplex 27.5 MTV 80.8 NATV 100 nick 35.1 OBS W 100 OCN 29.6 OCNseries 100 olleh tv 100 On style 28.7 PBC-TV 10.1 screen 35.6 SKY HD 100 SKY HD 27.9 Story on 27.7 STV 100 tbs V 100 100 TU REQUEST 100 tvn 70.4 100 tvn DMB 100 viki 57.7 XTM 29.9 Y-STAR 100 6 1,, 1 60%. 8) 8) 2010 12 31 2010-57 1-75 -

100 150, 150%, 9) 100 150 ( 10 ). 1. 3 EBS 1. 3 26 (: ) KBS 1TV KBS 2TV MBC SBS EBS 2009 3,155 1,564 4,320 3,175 13,599 (47.1%) (35.7%) (58.7%) (39.2%) (71.7%) 2010 3,960 1,250 2,785 2,017 13,676 (51.0%) (35.4%) (46.6%) (27.2%) (72.2%) / 805-314 -1,535-1,158 77 : 2010 3 EBS KBS 1TV EBS 2009. KBS 1TV EBS 2010. 3 EBS, KBS 1TV 51%, KBS 2TV 35.4%, MBC 46.6%, SBS 27.2%, EBS 72.2%, EBS > KBS 1TV> MBC > KBS 2TV> SBS. 10) KBS 1TV. 2010 ( 7 ). 9) 7~9, 17 ~20, 7 30 ~11, 14 ~20 ( 10 ). 10) 2008 KBS 1TV 71.1%, - 76 -

, EBS 70% KBS 1TV. KBS 2TV MBC, SBS. 1 60% 3 EBS. MBC SBS, EBS KBS 2. 2009 EBS 70%. EBS 1/4 70%. 2009, 2010 EBS., 2/4 MBC EBS 4. 2009 50% 2010 50% 2/4 KBS 2TV, MBC EBS.. 3 27 3 EBS TV (: %) 1/4 2/4 KBS 1TV 38.2 67 49.9 KBS 2TV 43.6 61.8 22.7 MBC 55.3 42.8 42.7 SBS 38.4 30.6 24.8 EBS 73.6 69.8 72.5 KBS 2TV 59.2%, MBC 60.2%, SBS 66.2%, EBS 70.3%. - 77 -

1, KBS 1TV 57.1%, KBS 2TV 45.7%, MBC 38.8%, SBS 54.7%, EBS 50.2% KBS 1TV. EBS, 1 KBS 1TV SBS. 3 28 3 EBS 1 (: %) 1/4 2/4 KBS 1TV 58.2() 56.9() 56.1() KBS 2TV 50() 48.8() 38.2() MBC 51.2() 35.9() 29.3() SBS 53.1() 59() 52() EBS 53.3() 53.3() 44(). 3 EBS 2009. 2010 MBC SBS 2009, KBS 2TV KBS 1TV EBS. KBS 1, 2TV EBS KBS 1TV 180 KBS 2TV 2009 KBS 1TV 360 2010 3,850. EBS. EBS 2009 19,111, 73.2%. EBS,. - 78 -

3 29 2009 2010 KBS 1TV KBS 2TV MBC SBS EBS (: ) 320 360 - - 76,577 (6.4%) (6.7%) (0.0%) (0.0%) (73.2%) 180 3,850 - - 57,466 (3.8%) (33.3%) (0.0%) (0.0%) (73.2%) / -140 3,490 - - -19,111 : : EBS 70% KBS 2TV 2/4 (51.3%) (39.5%). KBS 1TV.. 3 30 3 EBS TV (: %) 1/4 2/4 KBS 1TV 0 0 8.8 KBS 2TV 0 51.3 39.5 MBC - - - SBS - - - EBS 73.8 77.6 70.6 1 60%. EBS, 1 KBS 1TV, 2TV. EBS 1-79 -

., 2009, 2009 6. 3 31 3 EBS 1 (: %) 1/4 2/4 KBS 1TV 0 0 55.6( ) KBS 2TV 0 47.5() 51.1( ) MBC - - - SBS - - - EBS 33.4() 32.2() 40.8(). 3 EBS 0. 1 0. 2. KBS, MBC 1. 1 KBS KBS 1TV. KBS 1TV,, KBS 1TV 2.,, 2 25%., KBS 2TV 1TV. - 80 -

1, KBS 2TV 14~22%. 1,, KBS 2TV,,,, KBS 2TV KBS 2TV. 3 32 KBS KBS 1TV (19) KBS 2TV (12) 1/4 2/4 38.2 67 49.9 38.2 67 49.9 38.2 67 49.9 38.2 67 49.9 41.3 66.4 17 41.3 66.4 5 29.3 39.2 45.4 38.2 67 49.9 38.2 67 49.9 38.2 67 49.9 38.2 67 49.9 38.2 67 49.9 38.2 67 49.9 38.2 67 49.9 38.2 67 49.9 38.2 67 49.9 38.2 67 49.9 38.2 67 48.5 - - 55.8 43.6 61.8 22.7 43.6 61.8 22.7 43.6 61.8 22.7 43.6 61.8 22.7 29.3 39.2 45.4 (: %) - 81 -

KBS 2TV (12) 1/4 2/4 39 61.8 30.1 39 61.8 22.7 43.6 61.8 30.1 43.6 61.8 30.1 20.1 61.8 30.1 20.1 61.8 30.1 43.6 61.8 30.1, 1 KBS. KBS 1TV 1 58.2%(), 2 56.9%(), 56%(), KBS 2TV 1 50%(), 2 38.8%(), 38.2%().,,,. KBS 1TV 55%. 2009 KBS 1TV 4 26.4% 2010 1. 1TV 1/4 2/4 58.2() 56.9() 56() 58.2() 56.9() 56() 58.2() 56.9() 56() 58.2() 56.9() 56() 58.2() 56.9() 56() 58.2() 56.9() 56() 58.2() 56.9() 56() 58.2() 56.9() 56() 47.6() 58.2() 56.9() 56() - 82 -

1TV 2TV 1/4 2/4 58.2() 56.9() 56() 58.2() 56.9() 56() 58.2() 56.9() 56() 58.2() 56.9() 56() 58.2() 56.9() 56() 58.2() 56.9() 56() 58.2() 56.9() 56() 58.2 56.9 53.5() 50() 48.8() 38.2() 50() 48.8() 38.2() 50() 48.8() 38.2() 50() 48.8() 38.2() 50() 48.8() 38.2() 50() 48.8() 38.2() 50() 48.8() 38.2() 50() 48.8() 38.2() 50() 48.8() 38.2() 46.9() 48.8() 38.2() 46.9() 48.8() 38.2() 50() 48.8() 38.2() 2 MBC MBC 19,,,,. 1 2 1. 1-2. - 83 -

55.3 55.3 55.3 55.3 72.2 72.2 72.2 55.3 55.3 55.3 49.9 55.3 55.3 55.3 55.3 55.3 55.3 1/4 2/4 1 51.2 () 51.2 () 51.2 () 51.2 () 51.2 () 51.2 () 51.2 () 51.2 () 51.2 () 51.2 () 45.9 () 51.2 () 51.2 () 51.2 () 51.2 () 51.2 () 51.2 () 42.8 42.8 42.8 42.8 63.9 63.9 63.9 42.8 42.8 42.8 42.8 42.8 42.8 42.8 43 43 43 1 32.4 () 32.4 () 32.4 () 32.4 () 32.4 () 32.4 () 32.4 () 32.4 () 32.4 () 32.4 () 32.4 () 32.4 () 32.4 () 32.4 () 32.4 () 32.4 () 32.4 () 42.7 42.7 42.7 42.7 27.4 27.4 27.4 42.7 42.7 42.7 29.3 42.7 42.7 42.7 42.7 42.7 42.7 1 29.2 () 29.2 () 29.2 () 29.2 () 29.2 () 29.2 () 29.2 () 29.2 () 29.2 () 29.2 () 29.2 () 29.2 () 29.2 () 29.2 () 29.2 () 29.2 () 29.2 () - 84 -

55.3 55.3 1/4 2/4 1 51.2 () 51.2 () 43 42.8 1 32.4 () 32.4 () 42.7 42.7 1 29.2 () 29.2 (). 1 KBS KBS, KBS, KBS., KBS 1TV, 1 0%, 2 11.6%, 3 0%, 4 30.5%. KBS 2TV 1 13.1%, 2 13.1%, 3 0%, 4 0%. KBS 1TV 2 4 50%, KBS 2TV 1 (52.9%), 2 (52.6%), 1. 2 MBC MBC 19 2010 0.. 3, 3 10, KBS MBC.. - 85 -

3. 1. 2010,,. 2009 TV 9, 2010 KNN. OBS TV,, 2010. OBS TV 2/4 70%, 9 30~40%. 3 33 TV (: %) 1/4 2/4 TV 50.0 70.1 68.7 KNN 42.3 30.6 13.1 38.0 27.0 10.8 38.2 19.9 69.2 38.4 31.0 27.3 37.7 27.0 29.4 38.4 30.6 25.6 40.1 27.0 25.6 38.4 29.9 25.6 38.4 30.6 24.0,, 10 36%, 60% 1. - 86 -

. 2009, 2010 1. 3 34 TV 1 (: %) 1/4 2/4 TV 59.22() 55.2() 48.3() KNN 53.1() 59() 52.3() 47.4() 51.2() 35.9() 54.4() 51.2() 44.3() 53.1() 59.8() 52() 37.9() 51.2() 45.4() 53.1() 59() 52() 53.1() 51.2() 52() 53.1() 51.2() 52() 53.1() 59() 52(). 2010, OBS TV 9. OBS TV 62% 42.2%. OBS TV 9 SBS SBS, 2010 SBS. - 87 -

3 35 TV (: %) 1/4 2/4 TV 62.2 62.1 42.2 : 9 2010 OBS TV,., OBS TV, 1. TV 2009 1,2,4 1. 3 36 TV 1 (: %) 1/4 2/4 TV 59.9 () 56.7 () 39.5 () : 9 2010. OBS TV 10 0., 1 0. 7 2010.,,,. 11) - 88 -

3 37 /,,,,,, 1 / /, 2005, 2010 12 2009 7. 2009,,., 2010 1, 2., 2. 1. 3 8 11). 5% 5%, 10% 10%, 20% 20%, 30% 30%, 40% 40% 50% 25% 50% 75% 100% : 19 ('08. 7. 15.), 26 ('10. 5. 7.) 4 8 10 1, 5. - 89 -

. 2010., ( ) ATV 2010 1 80% 51%, ( ) TV 5 79.5%. 3 38 PP PP () ( ) ( ) ATV 2010 1 TV 2010 5 51.45% (28.55%) 79.47% 80% (0.53%) 1,312 5,000 150 2. 2010. EBS English 35% 2.9%, TV 25% 0%.. 3 39 PP () EBS English 2010 2.9% (32.1%) PP ( )TV TV 2010 0% (25%) 35% 25% 1,000 2,000-90 -

3. 1 / 1 2009 5 7. 2010, ( ) 2. 3 40 1 / PP ( ) PP ( ) 2/4 () 2/4 ( ) () 100% (40%) 100% (40%) 60% 60% 250 250 2010 2. ( ) GCN ( ) QTV 1 9 0.05%. GCN QTV. 3 41 PP ( ) GCN 2010 1 PP ( ) () QTV 2010 9 0.027% (0.023%) 0% (0.05%) 0.05% 1,000 500-91 -

제 4 장주요편성사안분석 2010. 2010 3,...,. 1 3 1.,., - 92 -

. 1991. 1990 1995 5, 1998, 1999, 2000, 2001 (, 2001;, 2009). 2000. 2000 20%, 2001 30% ( 舊 ) (, 2003;, 2001). 2005, (, 2006), (, 2004;, 2006). 72 ( ) 58 ( ). 2008-135, KBS 1TV 100 24, 2TV 100 40, MBC 100 35, SBS 100 35. 72 1 : ( ). 2 : 1. 3 :. 4 : 1. - 93 -

58 1 : 721 (, ) 100 40. 2 : 1 722 100 30. 3 : 723 100 15. 4 : 1 3... 3 2010., ( ),. 4 1 ( ) KBS1 3,263 8,401 11,664 422,468 KBS2 4,947 4,118 9,065 407,473 MBC 4,374 5,544 9,918 405,793 SBS 3,875 5,543 9,418 418,967 AGB 2010 1 1 12 31-94 -

.. (KBS1, KBS2, MBC, SBS),,., ( ). 40,065, 1,654,701. KBS1 11,664 /422,468, KBS2 9,065 /407,473, MBC 9,918 /405,793, SBS 9,418 /418,967...,.,.. 2.,..,, KBS2, SBS, MBC, KBS1. 2010,, - 95 -

. 4 2 ( ) ( ) ( ) KBS1 101,160 7,148 298,728 422,468 25.64% 24% KBS2 173,681 30,999 160,416 407,473 50.23% 40% MBC 181,341 2,247 201,764 405,793 45.24% 35% SBS 172,516 37,140 212,167 418,967 50.04% 35% (18~22 ), 15%, KBS2 72%, SBS 63%, MBC 35%, KBS1 16%. 4 3 ( ) ( ) ( ) KBS1 9,768 5,072 77,325 92,165 16.10% KBS2 37,774 30,518 26,911 95,203 71.73% MBC 32,903 371 63,050 96,324 34.54% SBS 33,871 25,295 35,418 94,584 62.55%,,.. - 96 -

4 4 ( ) ( ) ( ) ( ) KBS1 35.35 56.31 35.56 36.22 KBS2 49.43 51.20 38.95 44.95 MBC 45.10 64.27 36.39 40.91 SBS 52.37 56.29 38.28 44.49., KBS2., KBS1 KBS2., MBC SBS. 4 5 KBS1 KBS2 MBC SBS 2,862 401 8,401 11,664 4.309 7.040 6.068 5.670 3,514 1,433 4,118 9,065 5.749 6.053 4.342 5.158 4,021 353 5,544 9,918 6.074 5.453 5.339 5.641 2,892 983 5,543 9,418 8.065 6.601 4.724 5.946-97 -

,,, KBS1, KBS2. 4 6 KBS1 KBS2 MBC SBS 126 652 374 305 1,457 1,955 1,876 1,465 1,464 6,760 320 144 464 () 98 394 413 91 996 232 882 1,046 1,204 3,364 78 2 2 82 400 999 1,072 807 3,278 54 2 2 58 3,263 4,947 8,249 16,459., 1 4 7 KBS1 KBS2 MBC SBS (%) 1 2 3 4 5 2,978 223 57 5 8,401 11,664 25.53% 1.91% 0.49% 0.04% 72.03% 100.00% 4,247 412 106 68 114 4,118 9065 46.85% 4.54% 1.17% 0.75% 1.26% 45.43% 100.00% 3,925 263 104 3 70 5,553 9,918 39.57% 2.65% 1.05% 0.03% 0.71% 55.99% 100.00% 3,865 10 5,543 9,418 41.04% 0.11% 58.86% 100.00% - 98 -

90%. SBS, KBS1, MBC, KBS2.. KBS2 MBC, KBS2, MBC (). (). 4 8 * 1 2 3 4 5 KBS1 2,978 223 57 5 3,263 125 1 126 1,739 154 57 5 1,955 320 320 () 98 98 & 212 20 232 78 78 353 47 400 53 1 54 KBS2 4,247 412 106 68 114 4,947 392 6 92 48 114 652 1,586 276 14 1,876 144 144 () 351 23 20 394 & 825 57 882 949 50 999 MBC 3,934 263 104 3 70 4,374 373 1 374-99 -

1 2 3 4 5 1,246 92 55 3 69 1,465 () 388 25 413 & 989 9 48 1,046 2 2 934 137 1 1,072 2 2 SBS 3,865 10 3,875 305 305 1,464 1,464 () 91 91 & 1,194 10 1,204 2 2 807 807 2 2 15,024 908 267 76 184 16,459. KBS1 KBS1 2010 25.64% 24%,., 11. 4 9 KBS1 ( ) ( ) ( ) ( ) 1 8,223 540 25,697 35,872 24.43% 2 8,113 371 22,534 32,047 26.47% 3 8,094 718 25,526 35,738 24.66% 4 7,695 620 24,543 34,400 24.17% - 100 -

( ) ( ) ( ) ( ) 5 9,023 757 24,460 35,693 27.40% 6 9,373 439 24,070 34,907 28.11% 7 9,388 718 24,263 35,618 28.37% 8 9,220 651 24,825 35,950 27.46% 9 8,685 608 24,507 35,108 26.47% 10 8,262 639 25,333 35,556 25.03% 11 7,026 408 27,018 35,591 20.89% 12 8,058 679 25,952 35,988 24.28% 101,160 7,148 298,728 422,468 25.64%,. 4-1 KBS1., KBS1 9 13, 16-19. - 101 -

4-2 KBS1 KBS1. 8 ( ). 7~8. 4-3 KBS1 * - 102 -

KBS1,., 2. 4 10 KBS1 * 1 2 3 4 3.16 3.10 2.52 3.15 4.85 8.58 5.67 7.65 3.91 8.95 5.12 5.38 2.54 2.54 0.94 0.94 2.57 2.08 2.75 2.58 0.68 1.69 1.19 6.21 4.99 5.11 6.08 2.73 4.05 1.31 3.83 4.30 6.51 4.74 7.65 3.91 8.95 5.12 4.64 4 11 KBS1 ( )* (%)** 02 1,869 5,215 7,084 0.66 1.25 1.14 03 92 562 654 0.83 0.72 0.74 04 78 77 155 0.71 0.49 0.60 05 0 1,493 1,493 1.63 1.41 1.41 06 3,668 27,811 31,479 1.59 6.01 5.28 07 10,763 7,096 17,859 8.35 7.06 7.85 08 5,859 17,557 23,416 8.07 7.72 7.80 09 12,466 11,731 24,197 5.88 7.21 6.71 10 11,818 6,009 17,827 3.82 4.31 3.93-103 -

( )* (%)** 11 5,936 6,667 12,603 2.87 4.36 3.46 12 13,273 21,580 34,853 2.55 5.30 4.36 13 4,910 4,813 9,723 2.19 2.83 2.57 14 4,352 25,626 29,978 2.38 2.26 2.28 15 3,646 9,910 13,556 1.81 2.14 2.05 16 6,251 12,031 18,282 2.28 3.19 2.91 17 13,501 19,846 33,347 8.06 5.25 5.94 18 2,847 7,613 10,460 7.93 8.99 8.89 19 10,369 12,442 22,811 9.34 8.31 8.72 20 342 32,552 32,894 5.71 17.88 17.77 21 184 6,124 6,308 7.34 10.35 10.28 22 1,098 18,594 19,692 5.05 6.61 6.38 23 6,309 20,964 27,273 4.63 5.71 5.47 24 4,031 17,235 21,266 2.43 2.72 2.68 25 78 5,180 5,258 1.85 1.42 1.42 123,740 298,728 422,468 4.64 6.07 5.67 *: **: ( ) : AGB 2010. KBS2 KBS2 50.23% 40%,. 5-6, 9, 11. - 104 -

4 12 KBS2 ( ) ( ) ( ) ( ) 1 15,752 1,954 13,950 34,854 50.80% 2 14,105 1,785 11,946 31,066 51.15% 3 15,625 1,877 13,228 34,190 51.19% 4 14,812 1,784 13,133 33,086 50.16% 5 14,206 2,832 13,839 34,781 48.99% 6 13,186 3,166 13,167 33,607 48.66% 7 14,099 3,331 13,095 34,247 50.89% 8 15,527 3,190 12,069 34,447 54.34% 9 13,569 2,842 13,887 33,688 48.71% 10 15,084 2,779 13,554 34,771 51.37% 11 13,016 2,311 15,532 33,811 45.33% 12 14,700 3,148 13,016 34,925 51.10% 173,681 30,999 160,416 407,473 50.23%, ~,. 4-4 KBS2-105 -

KBS2 7 10,. 7, 10. 10~11, 7~9. 4-5 KBS2 KBS2 9~10, 9~11. 9~10 4-6 KBS2-106 -

, 9~11 ( ). KBS2.. 4 13 KBS2 * 1 2 3 4 5 5.23 3.15 7.13 6.55 6.39 6.02 6.15 4.41 3.72 6.04 2.30 8.01 2.38 6.95 4.24 1.23 1.23 0.76 0.59 0.87 0.76 11.60 5.47 11.20 6.03 7.99 23.89 4.53 7.70 5.70 5.71 6.87 7.95 2.38 6.58 1.38 6.02 6.15 5.84 4 14 KBS2 ( ) (%) 02 22 2,354 2,376 1.74 1.52 1.52 03 43 429 472 1.72 1.48 1.52 04 110 110 2.02 2.02 05 218 218 0.22 0.22 06 15,241 3,392 18,633 1.29 1.41 1.31 07 3,300 17,333 20,633 3.33 4.06 3.95 08 17,198 3,663 20,861 5.91 5.71 5.88 09 4,464 10,459 14,923 3.72 8.41 6.84 10 19,380 4,560 23,940 5.64 9.85 6.31 11 12,535 2,007 14,542 4.01 2.94 3.77-107 -

( ) (%) 12 11,704 8,789 20,493 2.82 5.69 4.02 13 18,799 7,312 26,111 4.33 2.79 3.92 14 7,314 13,676 20,990 3.09 2.59 2.85 15 6,333 6,686 13,019 1.51 1.25 1.35 16 11,683 9,875 21,558 2.67 1.21 1.90 17 14,917 4,157 19,074 4.01 2.12 3.49 18 5,849 5,549 11,398 3.61 3.91 3.80 19 26,313 4,945 31,258 8.87 6.99 8.60 20 15,563 3,420 18,983 5.53 6.32 5.67 21 19,936 4,262 24,198 15.64 9.14 13.15 22 631 8,735 9,366 12.52 13.62 13.54 23 19,043 4,900 23,943 16.65 9.14 14.85 24 13,206 14,253 27,459 10.14 4.68 6.53 25 3,583 19,332 22,915 2.28 2.30 2.30 247,057 160,416 407,473 5.84 4.34 5.16 *: **: ( ) : AGB 2010. MBC MBC 45.24% 35% 10%. 10%, 11. 4 15 MBC ( ) ( ) ( ) ( ) 1 15,840 132 16,747 34,494 46.30% 2 14,084 120 15,445 31,217 45.50% 3 14,857 195 17,611 34,545 43.57% - 108 -

( ) ( ) ( ) ( ) 4 15,807 340 15,996 32,915 49.06% 5 17,067 190 15,729 34,161 50.52% 6 14,424 250 17,139 33,658 43.60% 7 15,867 135 16,624 34,441 46.46% 8 15,794 130 16,541 34,243 46.50% 9 13,879 130 17,876 33,557 41.75% 10 15,953 130 16,747 34,616 46.46% 11 12,557 285 18,907 33,783 38.01% 12 15,212 210 16,402 34,163 45.14% 181,341 2,247 201,764 405,793 45.24% ~,, ~. 4-7 MBC,, ( 6 12, 9 ). - 109 -

4-8 MBC MBC 8 10~12., 10. 4-9 MBC * MBC, - 110 -

.. 4 16 MBC * 1 2 3 4 5 1.78 5.63 1.03 5.07 3.44 3.88 4.81 3.71 2.92 5.50 4.96 3.59 0.65 0.56 0.64 11.02 3.90 8.63 10.85 6.66 3.67 10.18 4.59 7.07 1.80 1.80 1.66 1.66 6.03 5.46 7.18 3.71 5.54 5.50 4.95 6.02 4 17 MBC ( ) (%) 02 1,520 2,251 3,771 1.15 1.37 1.28 03 1,320 1,320 1.44 1.44 04 68 68 0.53 0.53 05 616 616 0.43 0.43 06 3,661 8,512 12,173 4.04 2.10 2.47 07 20,931 3,002 23,933 5.65 5.46 5.60 08 12,118 2,341 14,459 14.03 6.85 13.02 09 17,756 4,480 22,236 7.89 6.33 7.47 10 14,629 11,836 26,465 5.20 4.27 4.65 11 17,658 3,632 21,290 4.35 3.64 4.19 12 2,790 9,980 12,770 4.68 3.14 3.39 13 16,323 4,985 21,308 3.28 3.88 3.43-111 -

( ) (%) 14 9,177 7,105 16,282 3.64 2.39 3.07 15 11,833 17,252 29,085 3.90 1.71 2.58 16 11,775 3,355 15,130 0.94 3.68 1.61 17 5,652 10,264 15,916 1.70 3.17 2.49 18 9,059 13,699 22,758 2.81 4.86 4.16 19 6,937 16,005 22,942 5.70 8.85 7.62 20 11,122 10,319 21,441 11.24 14.96 12.94 21 832 19,200 20,032 8.96 8.85 8.85 22 5,324 3,827 9,151 14.66 11.51 13.34 23 14,660 6,757 21,417 14.87 10.08 13.00 24 4,852 20,516 25,368 13.66 7.34 8.07 25 5,420 20,442 25,862 2.27 2.58 2.51 204,029 201,764 405,793 6.02 5.34 5.64 *: **: ( ) : AGB 2010. SBS SBS 50.04% 35%, 2 6.. 4 18 SBS ( ) ( ) ( ) ( ) 1 14,946 3,200 17,259 34,661 52.35% 2 9,130 1,890 23,985 35,247 31.27% 3 15,210 3,400 16,975 34,733 53.58% 4 15,620 3,275 15,801 33,706 56.06% - 112 -

( ) ( ) ( ) ( ) 5 14,700 3,050 16,815 34,439 51.54% 6 8,915 1,920 27,261 38,312 28.28% 7 15,775 3,550 16,548 36,025 53.64% 8 15,275 3,430 15,979 34,890 53.61% 9 14,560 3,390 15,539 34,207 52.47% 10 16,115 3,165 16,007 34,709 55.55% 11 16,145 3,215 14,808 33,421 57.93% 12 16,125 3,655 15,190 34,617 57.14% 172,516 37,140 212,167 418,967 50.04% ~ 50%, - 40%. KBS2 -. 4-10 SBS, SBS 6~7, 12, 20-113 -

. 4-11 SBS SBS. 9, 2, 9~12. 4-12 SBS * - 114 -