이보고서는 2010 년한국언론진흥재단의언론진흥기금을지원받아수행한것입니다. 보고서의내용은한국언론진흥재단의공식견해가아닌연구자의연구결과임을밝힙니다.
Ⅰ. 1 1. 2 2. 5 3. 6 Ⅱ. 7 1. 8 1) 8 2) 11 3) 14 2. 15 1) 15 2) 17 3. 20 1) 20 2) 23 Ⅲ. 25 1. 26 1) 26 2) 27 3) 29 2. 34 1) 34 2) 37 Ⅳ. 39 1. 40
1) 40 2) 41 3) 43 4) 44 2. 47 1) 47 2) 49 3. 50 1) 50 2) 50 3) 51 4) 52 5) 52 Ⅴ. 54 1. 55 2. 57 1) 57 2) 58 3. 61 1) 62 2) 64 4. 67 1) 69 2) 69 3) 70 Ⅵ. 71 1. 72 2. 73 1) 74 2) 78 3) 80
4) 87 5) 93 6) 96 7) 97 3. 98 Ⅶ. 102 1. 103 1) 103 2) 104 2.? 105 1) 105 2) 107 3) 108 4) 109 5) 110 112 115
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< 1>,..,,,,,,,.,,,,, 5 2 30.2%, 3 29.5%, 4 14.8% (, 2009, p.63).,. < 2> 37 4.4% 1 155 18.2% 2 257 30.2% 3 250 29.5% 4 126 14.8% 5 25 2.9% 850 100.0% : (2009). < >. 2009-10. p.63. - 9 -
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. < 9> (: Knight Citizen news Network) - 19 -
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2),., 60%., 16~30 45.1%. < 9> 0 184 64.3% 190 66.4% 25 8.7% 1~5 26 9.0% 15 5.2% 51 17% 6~10 26 9.1% 27 9.4% 54 18.8% 11~15 6 2.1% 8 2.8% 21 7.3% 16~20 16 5.6% 20 7% 45 15.7% 21~30 21 7.3% 24 8.4% 84 29.4% 31~40 5 1.7% 2 0.7% 9 3.1% 41 2 0.6% 15 5.1% 286 100.0% 286 100.0% 286 100.0% : (2008). < 2.0 >. 2008-02. p.102, 100, 105.. 3 (, 2010. 4). 2 22~28 3 8~14, 2,028 1,925. 28.4%. 13) 2009 1 13) 2009 1-37 -
(24. 2010.2.18)..,...,. 3. < 10> - (: ) ( ) 2 4 3 2 2 4 3 2 (47) 20,282 19,253-5.1% 1,192,322 853,660-28.4% (11) 19,339 15,244-29.5% 477,451 316,304-28.4% /IT (13) 15,830 12,656-31.1% 276,243 175,710-24.0% (5) 8,773 7,687-1.7% 33,508 47,032 53.3% / (7) 13,294 9,466-39.8% 190,578 117,342-41.6% (6) 11,799 9,611 11.6% 206,891 193,589 9.0% / (5) 2,362 1,550 34.8% 7,651 3,681-19.6% : (2010.3.19)... 2010 3.,, 9. 12~13 6~7. - 38 -
Ⅳ. - 39 -
1. 1) 2005 7 389%. 2005 286 2006 626, 2007 715, 2008 960, 2009 1,399. 2009 1,399,. 14),,,,,. 1 11.4, 42.20. 1600 1400 1399 1200 1000 800 600 626 715 960 400 200 0 286 2005 2006 2007 2008 2009 < 12> 2005 ~2009 05, 06 12. 07 4, 08 2, 09 3 14) (2009. 7. 2009-40 -
2),, 92.1%.,, 6 52.8%. < 11> 469 53.7 1.5 3.4 0.4 38.4 2.3 0.2 357 43.7 1.1 3.6 0.0 48.5 3.1 0.0 9 100.0 0.0 0.0 0.0 0.0 0.0 0.0 62 96.7 0.0 1.6 1.6 0.0 0.0 0.0 28 57.1 10.7 7.1 0.0 25.0 0.0 0.0 13 84.9 0.0 0.0 7.7 0.0 0.0 0.0 215 65.1 0.0 5.1 0.5 26.5 2.8 0.0 6 57 57.9 0.0 5.3 1.8 33.3 1.8 0.0 197 40.1 3.6 1.0 0.0 52.8 2.0 0.5 : (2009c). <2009 >, p.55, 11.1, 39.5.. 5 33.3%, 10 50.7% 10. 6, 10 58.4%..,.,,, 7. 113-41 -
... < 12> 5 6~10 11~20 21 469 32.4 15.1 10.0 8.3 34.1 11.4 357 33.3 17.4 12.0 7.6 29.7 11.1 10 0.0 0.0 10.0 50.0 40.0 39.5 215 20.5 16.7 13.0 13.0 36.7 15.4 6 57 36.8 12.3 10.5 8.8 31.6 11.3 197 44.2 14.2 6.6 3.0 32.0 7.5 252 24.2 13.5 10.7 11.5 40.1 14.4 180 43.9 17.2 8.9 3.9 26.1 8.1 : (2009c). <2009 >, p.96 언론사닷컴인터넷신문위성방송 SO PP 특수방송민영방송공영방송지역종합주간무료일간전문일간스포츠일간외국어일간경제일간지역종합일간전국종합일간 7 6 35 57 48 63 72 113 111 182 183 224 243 0 100 200 300 400 500 600 336 417 526 < 13> : (2009c). <2009 >. p43. - 42 -
3), 40.1%, 33.0%, 26.3%,, 38.8%, 33.2%, 27.4%. 70.0%, 20.0%, 10.0%., 51.4%, 84.8%.. < 13> / 509 26.3 33.0 40.1 0.6 379 27.4 38.8 33.2 0.5 10 70.0 20.0 10.0 0.0 74 24.3 23.0 51.4 1.4 33 12.1 3.0 84.8 0.0 13 7.7 7.7 84.6 0.0 241 36.1 57.3 5.4 1.2 6 58 20.7 17.2 62.1 0.0 210 16.7 9.5 73.8 0.0 : (2009c). <2009 >, p.60,, 45.8%, idc 14.1%, 13.9%. idc, 70.0%, 30.0%, 34.4%, 49.6%.. - 43 -
< 14> idc ISP 469 13.9 14.1 9.0 45.8 2.1 15.1 357 12.6 12.6 9.0 49.6 1.1 15.1 10 30.0 70.0 0.0 0.0 0.0 0.0 61 23.0 180. 9.8 34.4 3.3 11.5 28 7.1 3.6 10.7 53.6 7.1 17.9 13 7.7 15.4 7.7 15.4 15.4 38.5 : (2009c). <2009 >, p.58 4),. 100 40.0%. 48.2% 1. < 15> (PV) 1,000 1,000~ 3,000 3,000~ 1 1 ~ 5 5 ~10 10 ~ 30 30 ~ 100 100 509 9.2 7.5 13.2 16.1 9.8 7.1 6.3 7.3 23.8 379 10.8 7.9 12.1 17.4 11.6 8.2 6.9 6.9 18.5 10 0.0 0.0 0.0 0.0 10.0 10.0 0.0 40.0 40.0 74 6.8 4.1 8.1 13.5 4.1 4.1 8.1 8.1 43.2 33 0.0 9.1 36.4 18.2 6.1 3.0 0.0 0.0 27.3 13 7.7 15.4 23.1 0.0 0.0 0.0 0.0 7.7 46.2 134 11.2 3.7 8.2 14.2 9.0 9.7 7.5 10.4 26.1 168 7.7 8.9 10.1 17.3 7.1 5.4 8.9 9.5 25.0 204 9.3 8.8 19.1 16.7 12.3 6.9 2.9 2.9 21.1, 3 0.0 0.0 0.0 0.0 33.3 0.0 33.3 0.0 33.3 : (2009c). <2009 >, p.63-44 -
., 286 192 (67.1%). 6 15 (5.0%). 250 200 192 150 100 50 0 25 21 18 8 7 15 0 회 1 회 2 회 3 회 4 회 5 회 6 회이상 < 14> : (2008). < 2.0 >. 2008-02. p.99.,,. 64.1%, 47.0%.,, AP 24.0%. 70.0%. - 45 -
< 16>,,,,, AP 509 65.3 13.7 6.9 6.1 8.3 379 64.1 14.9 6.0 6.2 9.1 10 47.0 5.0 24.0 14.0 10.0 74 70.0 10.0 11.0 4.4 4.7 33 71.3 9.4 5.0 7.7 6.6 13 78.3 0.0 16.7 5.0 0.0 : (2009c). <2009 >, p.66 20~50 23.5%, 50~100 15.6%.. < 17> 10 10~20 20~50 50~100 100~500 500 509 13.8 10.4 19.3 12.6 15.3 5.9 22.8 379 15.0 10.3 23.5 15.6 14.2 4.2 17.2 10 0.0 0.0 0.0 0.0 20.0 20.0 60.0 74 5.4 13.5 4.1 0.0 16.2 16.2 44.6 33 24.2 12.1 18.2 15.2 15.2 0.0 15.2 13 7.7 0.0 0.0 0.0 38.5 0.0 53.8 134 9.0 9.0 12.7 12.7 21.6 6.7 28.4 168 12.5 14.3 22.6 16.1 13.1 6.0 15.5 204 18.1 8.3 21.1 9.8 12.7 5.4 24.5, 3 0.0 0.0 0.0 0.0 33.3 0.0 66.7 : (2009c). <2009 >, p.66-46 -
2. 1). 母 (, 1999. 9)..,...., ' ' < > 2009.7.8. 10 2009.. 1 (www.ohmynews.com) 2009 20%. 40%, 30%. 4 8 (www.dailyseop.com) 6 17, 7. - 47 -
, 1 21.8%. 1 21.0%., 10 90.0%, 49.2%. 2008 3,700 (, 2009.12.2). < 18> 2008 1 1 ~ 5 5 ~ 1 1 ~ 5 5 ~ 10 10 509 16.6 10.9 6.8 10.0 5.1 14.7 35.8 379 21.8 12.6 8.4 9.2 5.0 5.0 37.8 10 0.0 0.0 0.0 0.0 0.0 90.0 10.0 74 0.0 1.6 0.0 9.8 9.8 49.2 29.5 33 0.0 17.9 7.1 28.6 0.0 0.0 46.4 13 0.0 0.0 0.0 0.0 0.0 92.3 7.7 : (2009c). <2009 >, p.74, 2008 582, 46. 1,668 55.5%,. - 48 -
< 19> 2008 (: ) 2008 1 106,824 28.82 607 58,292 15.73 116 165,116 44.55 244 166,862 45.02 27,810 34,005 9.17 4,858 4,669 1.26 2,335 205,536 55.45 13,702 : (2009b). <2009 >. p60. 2), 61.2%,,.,,.. < 20> (,, ) (,, ) 469 62.8 5.5 6.4 25.3 100.0 357 61.2 6.0 5.5 27.3 100.0 10 39.8 4.5 22.4 33.3 100.0 61 69.7 4.0 9.5 16.8 100.0 287 69.3 5.7 6.5 18.5 100.0 13 79.0 0.0 4.9 16.1 100.0 : (2009c). <2009 >, p.79-49 -
3. 1). 2009 38.8%. 33.2% 72.0%.,. 2).., 42.8% 1, 11.1 (, 2009, p.97). 1 55.6%.,,. - 50 -
3),,,,,.,.,.,,,.,.,..,.. 15),.,,,,,. 15),,,,,,, B,,, 12 2010 5,. - 51 -
4),.,.., 12.,,,,,, A, B,,, E,.,.., 2..,,,,,, 24 32.,,, 21. 5).... - 52 -
...,. - 53 -
Ⅴ. - 54 -
1. (Twitter) (Facebook)..,.,..,. < 15> (1996-2008 ) < 16> 3 (1992-2008 ) : ) - 55 -
?, (1 2 ). (hard news),., ( 私的 ).,..., (quality).,, (, 2009). 2005.., 2005 2006,.,. - 56 -
2. 1). 1), 2), 3), 4),, 5)., 34, 2009 7,,.. 34 1,,,,. < 21> < : 2009 7 31, 11 1 > 4 33 ( ) 1 ( ). 2. 1. 2. - 57 -
3. 4. 5. 34 ( ) 1. 1. 2.,, 3. 4. 5. 6., 7. 2. 3. 2)., 2008 250 10 2,500.. (2 600, 13 ), (4 1,700, 18 ) (4 200, 14 ). - 58 -
< 22> 2008 ( : ) 951,351 9,100 206,275 379,082 356,894 A 3,875 20,774 20,338 B 30,000 27,681 61,403 (18 社 ) C 10,372 23,629 14,099 D 17,780 19,127 E 20,980 26,516 F 30,889 26,531 16,469 G 8,156 26,891 9,339 H 891 20,060 8,312 I 7,363 26,390 25,266 J 38,922 27,320 19,434 K 10,341 15,869 31,249 L 11,617 25,020 53,517 M 9,100 24,067 17,409 5,625 N 25,251 46,200 O 5,541 P 7,692 12,323 Q 17,073 R 22,090 22,560 : <2009 >, > >. 2008,. 16) 16) - 59 -
., 19.8%, 19.8%. 2007 2008 2009. 2009 24 10.... - 60 -
3...,.,,, (, 2009).,,,,.,,,,,,,,.,, (Pluralism), (opinion performing power),, EU. (European Federation of Journalists),, TF(Task Force for Co-ordination of Media Affairs).,, (, 2009). - 61 -
,.. 1). (, 2004)...., 2009,., Connecticut ( 州 ) (DECD) (Tax breaks), /(Trainingfunds), (Financing opportunities),. 2009 9 (Washington) ( 州 )., (Business Tax) 40%., (, 2009).. (Newspaper Revitalization Act),, (income tax).. - 62 -
(Society of Professional Journalists) (Dave Aeikens)... < 17>. Question: Here are some alternative options for funding journalism. For each, please tell us if you have any reservations or would welcome such funding. Those who responded serious reservations are represented in the chart above. < 17>,. - 63 -
2) (1). 1944 (, 2009). 2008 10, 150 3 2009 1, 90.. 3 2 6..,, (, ), ( ),,,,,..,... - 64 -
.. (2). (Andy Burnham) (Culture Secretary), < > BBC, BBC, BBC. 17). (3) (1969 ), ( ).,,,.,.. 1971, (City/county).. ( ). (EC) 2008 11., EC 87(1) (State Aid) (Common Interest) 17) - 65 -
..,,, (Common Interest). (4), (Danish Press Fund),..,., (, ). 18). 84.1%. 1980.,..,.. 18) (2005), :, in < >, pp.244~248-66 -
4. McChesney <The Death and Life of American Journalism: The Media Revolution that Will Begin the World Again> (2009).,,,.,,,,., PR().,.. <2009 >, 60%,..,..., - 67 -
..... < >. <Washington Post> <Huffington Post> (, 2010). 2005 <Huffington Post>. <Washington Post>..... (2009). 19) 19),. - 68 -
1). 2009 3 1,399 706.,,.. 2) 3.,. 89 9,924, 4 5,833. 1,000 21.8%, 5,000,.,.,.., - 69 -
,. 3),..,.,, 1..,.,.,,. - 70 -
Ⅵ. - 71 -
1...,, 14.,... 2010 10 1 ~5. 20) 2010 10 14. < 23> A B C C D A B C D E A B C D 20) - 72 -
2. 1) (1),... layer, Pie. ( C),,,,,. ( D).. ( B). - 73 -
,. (contents provider, CP).. CP.. ( A) (2) /,..,.,..,. ( D),.... - 74 -
.. ( A), PC,,..,. ( B) (3),....,...,. ( C) - 75 -
,,.,,.. ( D).... ( B),.. (4),,,.,.. ( C),, - 76 -
( D),....,,. ( A).. ( ),... ( A),.,,, Niche Market Marginal Revenue. ( C), - 77 -
.. 2),,,,,, /,,... 장비및설비지원이다. 여기에서가장핵심적인것은기술적지원을빼놓을수없다. 장비설비지원에는기술지원을포함한다는전제하에이유를말하겠다... 다수의터넷신문사의공통된문제는경영자. 본지의기술적지식과설비투자의부족하다. 새로운미디어론칭, 상품개발을하기위해서는기술을개발해야하는데내부의인프라가라주지못한다. DB 구축, 편집기개선, 콘텐츠판매, 모바일앱개발등장비와설비지원등은필수라보여진다. ( 언론사닷컴 B),,. ( D) - 78 -
.....,. ( A) / Distributing., Channel Loyalty, 2~3 Portal, Publisher Distributor. / Distributor. ( C)..,.. ( A).,. ( C) - 79 -
.,.,,,.. -.,.. ( B),,.. ( A) 3) (1). 500/ 6,000,,. CDN 50%. - 80 -
( 500 / 6000), (,,, 1 200, 2000), (,, / 30 ) ( D) 1. IDC. ( A) CDN.,..,, 50%. ( B) H/W,. Business Common Platform SVR,. ( C) (2).. - 81 -
..,,,,. ( D)., (, A,F,J B,Y.H C,Z,Y IT ). ( C).. 2.....,.,,... - 82 -
. ( B) One-of-Them, /. Portal Brand Power. Bulk User License Fee Portal. ( C),,.... ( C) (3),. 5 5.... 5. - 83 -
5.,,. ( D) () (, ).. ( C)....,. ( B)...,....,. ( B) - 84 -
. ( C) (4)... ( ).. ( D).. ( B).. ( A) (5).,,,,, - 85 -
.,... ( A)..,,,,.. ( D).. 2..,,. / OS. 4....,... ( B) (6). - 86 -
. Amount,,. ( C).. ( A) 4) (1).,.,.,. +, ++, +.,.. - 87 -
..., 5 ( PC ).,(.). ( D) 5. 1... +, ++, +.,........, SKT ( ). 5,, TV... - 88 -
...,,,,. ( C)...,... 5. ( A),., Portal Distributing /, /. - 89 -
( C) (2) PC, PC,..... ( D), PC,. PC. Tablet, OS App, Tablet. Trend Following,. ipad Wired' Original, Mobile ( Exclusive ) - 90 -
.,,. ( C) (, ). SNS. ( D).... ( A) (3).,.,.,,..,... - 91 -
,.,,. ( D).,... 9 7 /....... ( B) OS App, Tablet One-Source Multi-Use, Web-Application., Web-App OSMU User Interface,. ( C) (4) - 92 -
.. (aggregator). 3~4.. ( D) Portal Distributor. 2 OS App/ /. ( C) 5) (1).,..,.., - 93 -
..... ( A).. ( C),. ( D). 4,.. ( B) BM., /,. ( B) - 94 -
(2)..,. ( D).,,. ( D).,..... ( B). () - 95 -
Feedback,. ( C) 6).,.,..,.,. ( D) App(Business Common Platform), H/W Bundle S/W /., S/W ( ) Division, Division. S/W H/W Revenue Share - 96 -
. ( C)..,.,.. ( D) 7),.,..... - 97 -
... ( D) ( ).,,,,,. ( B) 3.,.,.,,. 2000 2~3 2.0. PC. - 98 -
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Ⅶ. - 102 -
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