<BBEABEF7B5BFC7E22DA5B12E687770>

5 28) 1. 100 1.1. 100 1.2. 102 2. 104 2.1. 104 2.2. 113 2.3. 120 2.4. 127 135 1. 1.1 TV KBS MBC SBS 373% 3. 2002. TV 2003634. 20031130TV 7. TV, 1990 *, (02) 570 4236, hey@kisdi.re.kr * *, (02) 570 4054, animeshin@kisdi.re.kr 100

DTV. TV. TV 20073,600, TV. TV TV. TV, C&M, CJ Cable Net MSOSO M&A.. SO TV. TV M&AMSO.., 200311100 20023, 5 200311 100, 2003 110., 18,000113 (TV 73, 40 )(Sky Family) 58%.,,. SO. SO. PP, 101

PP. PP SOMPP (MSP),. 1.2 200254% 20012002,, 2002 2001. 200295 54%.,, 26.8%., 1999 23.2% 2000 31.5%. 2001 2.8%. 22% TV200236 22.4%. TV33 21.1%, 3,59828.5%. 75.5% 24.2%. 22.3% 1995IMF 19981999, 2000 28.6%. 2001 14.3% 200222.3%. (SO) 2002 41.9%. 200243.9%. 100% 2002TV 100%. 102

86.3%, 2002 49.8%. TV (TV, R) 1 88 (KAIT) 1999 2000 2001 2002 213,705 (30.8) 2,058,965 (31.5) 284,762 (33.3) 2,702,365 (31.3) 270,098 ( 5.1) 2,628,500 ( 2.7) 435,053 (61.1) 3,731,374 (41.9) (:, %) 359,788 (28.5) 3,261,236 (21.1) 15,571 2,272,670 (31.4) 2,987,127 (31.4) 2,898,598 ( 3.0) 4,166,427 (43.7) 3,636,594 (22.4) 262,150 (13.2) 337,131 (28.6) 427,227 (26.7) 695,779 (62.9) 788,698 (43.9) 266,406 (0.4) 265,925 ( 0.2) 231,493 ( 12.9) 525,187 (126.9) 107,690 ( 41.9) N/S N/S N/S 69,272 528,556 (6.4) 603,056 (14.1) 658,720 (9.2) 1,290,238 (95.9) 896,388 (22.3) 63,535 701,751 (24.6) 1,282,864 (82.8) 2,245,161 (75.0) 3,877,592 (72.7) 4,926,845 (100.3) 86,411 701,751 (24.6) 1,282,864 (82.8) 2,245,161 (75.0) 3,964,003 (76.6) 4,926,845 (100.3) 16,469 3,502,977 (25.6) 4,873,047 (39.1) : ( ) : (KAIT)(2003), (2003) 5,802,479 (19.1) 9,437,137 (62.6) 9,523,362 (54.0) 103

2. 2.1 1) ) TV, 42 200242.,,, KBS, MBC( ), EBS 22, 20025 12, 5, 2, FM1 8. 1 89 1999 2000 2001 2002 22 22 22 22 10 10 11 12 (GTB) 2001. 12 (JIBS) 2002. 5 8 8 8 8 40 40 41 42 TV 33, 9 : (2002) ) 20023 200236,366 38%. KBS MBC SBS 3 27.9%, 73%3. 1 90 (: ) 2001 3,957,278 1,227,474 2,729,805 2,984,686 2,708,350 168,136 2002 4,308,932 1,234,044 3,074,888 3,636,594 3,171,889 387,406 : 104

2002, KBS12,933, MBC7,273, SBS 6,362. 3, 2001 186% 2,975. KBS 352%1,032 SBS92% 991, MBC224% 953. 1 91 3 (:, %) 1998 1999 2000 2001 2002 : KBS 774,117 950,263 1,157,996 1,093,644 1,293,256 MBC 344,242 445,096 600,958 592,217 727,255 SBS 245,718 371,829 507,213 487,237 636,168 KBS 57,975 101,480 100,262 22,810 103,150 MBC 18,702 55,910 69,314 29,414 95,251 SBS 27,003 49,317 70,621 51,709 99,126 KBS 7.49 10.70 8.66 2.09 7.93 MBC 5.43 12.60 11.53 4.97 13.10 SBS 10.99 13.30 13.92 10.61 15.58 3 86% 2002 20012002 24%. TV 24,398 89.7%, 200119,542 24.8%. 2,81210.3% 20012,403 17.0%. 1 92 2002 (:, %) 2002 2001 TV 24,398 89.7 19,542 4,856 24.8 2,812 10.3 2,403 409 17.0 27,209 100.0 21,945 5,264 24.0 : (2003) KBS, MBC, SBS 32002 105

23% 23,521. 386%, KBS7,339, MBC1294, SBS5,888. 2,666 36.3%, (EBS, KTE)1,02316.8%. 1 93 (:, %) 2002 2001 KBS 7,339 27.0 5,850 1,489 25.5 3 MBC 10,294 37.8 8,652 1,641 19.0 SBS 5,888 21.6 4,610 1,278 27.7 23,521 86.4 19,112 4,408 23.1 2,666 9.8 1,956 709 36.3 1,023 3.8 876 147 16.8 27,209 100.0 21,945 5,264 24.0 : (2003) ), TV 2002KBS1 (6.2% 6.3%) (: %) 7 6 5 6.2 6.3 5.2 5.1 2001 2002 6.1 5.9 5.8 5.6 4.9 4 3 2.7 2 1 0 KBS1 KBS2 MBC SBS 케이블 TV 전체 : (2003) 1 29 2001 2002 106

, KBS2, MBC, SBS. TV 20012.7%2002 4.9%. TV. ) 2002(1,7147 ) 52.7% 2,6187, (1,8032 ) 4.1 1,8768.,. 1,021 8,439 8. (: ) 45,000 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0 1995 1996 1997 1998 1999 2000 2001 2002 수출 5,470 5,384 6,967 7,756 10,836 11,664 17,147 26,187 수입 26,043 34,267 38,893 15,386 20,094 26,743 18,032 18,768 : 1 30, MBC 22.6%. MBC 45.8%. KBS, 107

(2001107% ). 1 94 (: ) 2001 2002 (%) 2001 2002 (%) KBS 4,386 9,072 106.8% 8,230 5,159 37.3% MBC 8,106 9,937 22.6% 4,753 6,931 45.8% SBS 4,593 7,115 54.9% 3,405 4,770 40.1% EBS 62 63 1.6% 1,644 1,908 16.1% 17,147 26,187 52.7% 18,032 18,768 4.1% : 2) ) TV DTV 2003634. 20031130TV 7. 71, 100, 200512TV. DTV. TV, 1990 DTV.. ) HDTV DTV 2003 13 TVTV 22003HDTV 13 108

. 1920 1080i 1280 720p (), HD (35mm) HD, 50% HD HDTV., 12002 HDTV 10. ) 2003 KBSEBS3.50%, 5.25%, (MBC, SBS) 5.25%, 4.37%, 22KBSEBS32 3.5%.,, 1006, KBSEBS32 (37 22 ). ) 2003 2% 2003., 2%., 1 2 72/75%70/73%. 3 75%80%. ( + ). 2%., 28%30%, 33%35%.. ) Eureka-147 FM 109

.. 20004 (Digital Audio Broadcasting; DAB). Eureka-147, Eureka-147 20024 7.,,,, DAB.,,,,. ), 61 200342113.,.,,,,, 1.,,, 6. ) 2 20041 2, 200311 2., 200061 (3 ),, TV,.,, TV.,,. 2003. 110

3) ),, TV TV. KBS, MBC, SBS 3 TV. TV 6 12, 4 1. TV,. ) KBS SKY, PP2 2005 KBS KBS SKY2005,. KBS SKY4 (MPP). 2004 1, 2005. 8PP PP, KBS SKYPP PP. ) KBS, 2003 KBS MBC SBS 2002,,. 2003. KBS2003 itv. KBS DASE,. xdsl 111

. MBC20039 12. MBC2003 DASE OCAPDCAP..,. 28) 4) 2003, 2002,. 20032003..,, 2003.., 20031 10 22,122200227,209 81.3%. 2003.. 2004,.,.. 28),, 2003. 7. 31. 112

(: ) 1월 2월 3월 4월 5월 6월 7월 8월 9월 10월 11월 12월 2002 193,544190,760216,239 226,931 240,866292,192215,889211,630 233,806 228,069229,721241,294 2003 228,055206,213236,197 234,937 246,250231,648205,978191,950 213,464 217,512 : (2002 2003) 1 31 2002 2003 2.2. 1) ) 1995 2. 2,. 2000.,.,,,. 113

),, 2003 6 153, 224, 333, 49119.20008212001696, 2002638, 20036 408. TV MSO. 1 95 2000 2001 2002 2003 1 53 53 53 53 2 24 24 24 24 3 33 33 33 4 9 77 110 110 119 821 696 638 408 898 806 748 527 : (2003) ) 2002 7,887200143.9%. 200139320027102,. 4,27254.6%. 20021,8132001141.9%. 1 96 (: ) 2001 2002 547,898 788,697 110 185,333 107,690 733,231 896,388 : 2001525, 2002341 : (2002), (2003) 114

. 408 341 20021,07741.9% SO. ) 2002MSO 12, 10SO. LG 8, 7, CJ39 6, 5SO. 1 97 MSO SO,,,,,,,,,,, 581,314,,,,, 292,690,,,,,,,,,,,,,,,, 792,057 557,371, 351,839,,,,,, 584,730,,,,, (), () 313,720 CJ39,,,,, 409,886 LG,,,,,,, 450,465,,,, 598,762,,,,,, 396,757 : (2003) MSO798,057 29) 598,762, 584,730, 581,314. MSO 5594,136 59.5%. 29) 2003102813SOMSO 115

200155, 2002 36. 20017920021532.. 20036 37.5%. 30) 2) ) TV, TV,, 2002. 2003 3002005. (TTA) (ETRI) TV. 200111,. 200112., TV TV,. TV, MSODMC. 30), 2003 116

, TV TV. 2004 TV. TV TV TV., 12. 20041.. ) SO SO SO33%100%, 33%., (PP) 33%49%. TV,.,, SO. SO.. ) TV, TV. TV. SO. 117

. TV. SO. 3) ) MSO, MSO, MSO, MSO 1 MSO. M&A. M&A TV5 6MSO. ) DMC,, KDMC DMC,, (KDMC), TV., MSO, 38 SO KDMC400 DMC. TV KDMC, (DMC), CJ(DMC), BSI(, BSI, ). ) TV MSO 5TV 20038,. CJ SO TV. 11 AV, 20041 118

. SO, SO. KDMCBSI DMC, 38SO. BSI 20042. BSITV,,, VOD. ISP. ) SMATV SMATV (SMATV). SMATV 2003., (SO). SMATV,, SORO., TV. 2004. 4) : SO TV SO1) MSOSO, 2) SO MSO, 3). SOMSO SO 119

MSOSO MSO. SO. 20036 CJ13SO1,211, LG15SO386. 1 98 SO / MSO SO M&A MSO MSO SO MSO SO M&A DMC MSO : (2003) / MSO / MSO / HFC SO DMC. SO DMC SOTV (HFC ) HFC SO DMC. 2.3. 1) ) 200311100 20023, 5 200311 100. 120

5,. 1,200,000 1,000,000 800,000 600,000 400,000 200,000 0 02. 3 02. 5 02. 7 02. 9 02. 11 03. 1 03. 3 03. 5 03. 7 03. 9 03.11.3 가입자수 65,444 251,751 321,551 380,853 447,434 570,421 648,441 729,142 831,878 924,852 1,000,000 : (2003) 1 32 2002635, 1,162, 2002 635 1,162, 418%. 1 99 (: ) 2001 377,237 65,052 312,185 0 23,306 12,369 2002 532,784 336,772 196,012 63,535 186,346 116,188 : ) DMB SK, 20045 DMB, SK 20045. 121

SKITU MBCo 200311. 1,300,,, DMB 200. KT DMB 20024 ITU DAB, 2003 6 7DMB (WRC-2003). DMB. DMB. 2) ),, TV, (),., TV 5,000, (PP) PP., TV. ( 8,000, 12,000, 18,000). 3) ) 2,500. 20039AIG 1,000 (MOU), 2003121,470.,,,. 3,000 KT(15%), KBS(10%), (6%), 122

KTF(3%), (2%) (32%), (30%), (2%). 1 100 (: ) 1 KT 9,000,000 15.0% 2 6,000,000 10.0% 3 3,000,000 6.0% 4 KTF 1,800,000 3.0% 5 1,200,000 2.0% 6 39,000,000 64.0% 60,000,000 100% : ) 58%.. 1 101 (200310 ) (SkyOn )** 40,000 * 168,300 99,000 208,300 99,000 24 (6)/ : * 40,000, 25,000 ** 1, 12 15% (/SkyChoice ),,. 123

, (Sky On)8,000, (Sky Movie+) 12,000, (Sky Family)18,000.. 1 102 (200311 ) * (Sky Family) 113 (TV 73, 40 ) Sky Family Sky Sound 30 18,000 (Sky Movie+) 58 (TV 48, 10 ) 12,000 (Sky On) 50 (TV 40, 10 ) 8,000 (Life Package) Times & Sports 12 3,000 Mom&Kids Life 13 3,000 SkyChoice Sky Premium NVOD Catch ON, Spice TV, Midnight Channel, English TV, EDU1, EDU2, EDU3 1,000 3,000 5,000 7,800 (Sky Sound) 30 4,000 14 17,000 14 22,500 14 12,800 Biz-On 54 (TV 14, 40 ) 3,000 Biz-Plus 66 (TV 26, 40 ) 5,000 Catch ON, Catch ON+ 1,950 Spice TV 1,500 Midnight Channel 1,000 (Pro-Sound) 60 18,000 : * :, 18,000113 (TV 73, 40 ) (Sky Family) 58%. 8,00050 (TV 40, 10 ) (Sky On)28%. 7%, (Sky Movie+) 5%, 2%. 124

1 103 (Sky Family) 57.78% 18,000 () (Sky On) 27.92% 8,000 () (Sky On) + 7.05% (Sky Movie+) 5.40% 12,000 () (Sky Movie+) + 1.66% 0.19%, 100% : (2003) ) 20035 20026DVB-MHP 20035 15.,, (2003 )., 2003 T-Commerce, SMS(Short Message Service), (Polling). ) T-CommerceTV 200311 T-Commerce 2003111, 1117LG TV(T-Commerce). TV TV, T-CommerceTV. TV., 2004. 2004 TV TVTV 2004. TV TV. 125

) KT 200312 KT. KT 42, 20%. 2004KT. ) (local to local)'. 200311 4 MBCSBS, MBC 27. (local to local)',. (CAS).. MBC, SO.,. 4) 2003110 200311 100. 5. 2003 110. 2004170, 2005 250.. 126

2.4. 1) ), (122 ). (Program Provider, PP). 2001,, TV, PP. 20022003PP PP. 1 104 PP 2000 2001 2002 2003. 6 42 121 165 123 : PP 152 29 : (2003) ) PP, PP 1 1052002PP 20011/3. PPPP. PP PP PPSO. 127

1 105 (: ) 3,124,779 1,136,533 1,991,048 2001 PP 2,361,238 721,231 1,642,809 PP 763,541 415,302 348,239 1,996,599 997,093 999,505 2002 PP 919,028 321,790 597,237 PP 1,077,571 675,303 402,267 : (2003) ), 100% PP 49,268200124,59524,673 100%. 20013.5,,,,. 1 106 (: ) 2,459,478 2,503,878 85,341 2001 PP 535,073 620,011 123,170 PP 1,924,405 1,883,867 37,829 4,926,845 4,895,614 29,518 2002 PP 684,037 731,987 47,744 PP 4,242,807 4,163,626 77,263 : (2002), (2003) ), 2002 11,87682,8766. 805 90. (94.1%) 128

2%. (38.8%), (15.6%), (14.4%). (84.6%) (14.6%) (38%)(17%).. 1 107 2002 ( $) 2002 1,535 349 2,492 190 0.2% 38.8% 632 90 353 80 0.1% 10.0% 447 140 466 201 0.1% 15.6% 13,125 130 975 110 1.6% 14.4% 779,641 30 5,145 35 94.1% 3.3% : (2003) 1 108 2002 ( $) 2002 828,766 900 11,876 805 100.0% 100.0% 428 153 534 168 0.1% 17.0% 700,984 79 1393 216 84.6% 8.8% 1,184 0 1624 0 0.1% 0.0% 120,774 0 3916 0 14.6% 0.0% 39 342 202 334 0.0% 38.0% 1,354 30 2108 35 0.2% 3.3% 544 22 870 52 0.1% 2.4% 45 0 345 0 0.0% 0.0% 929 0 459 0 0.1% 0.0% 2,487 274 425 0 0.3% 30.4% :. : (2003) 129

2) ), 2004 PP 66 5,000., 2004PP..,. PP SO PP. ) PP 1 109 PP(1 ) WCN 240 240 100% C3TV 120 120 100% MBC 192 84 43.8% 225 214 95.1% MTV 123 86 69.9% TV 193 127 65.8% SBS 131 19 14.5% 90 90 100% m.net 124 2 1.6% 142 100 70.4% 191 88 46.1% 186 156 83.9% SBS 168 0 0% TV 189 93 49.2% : (2003. 9. 25) 130

,. (PP)CJ, KBS, MBC, SBS71PP TVPP 82.8%. PP PP. PP. 3) ) / MPP MSP 2002MPPCJ, 3 PP. 89HBOHBO Plus Catch OnCatch On PlusOCN ACTIONOCN SUPER ACTION. CJNTV m.net Nonstop Home CGV5. 1 110 SO CJ LG () (93.26%), (48.06%), (59.29%), (63.61%) TV(4.39%), TV(4.39%), TV(4.39%), (8%), (2.7%), TV(4.38%), (4.12%), (19.99%), TV (8.39%), TV (2.82%), TV (5%), TV (24%), CJ CableNet (11.11%) (3.25%), (5%), (20%), (2.9%) (5.1%), (1%), (58.6%), (63.7%), (1.5%), (31.6%), (1.5%), (14.6%), (1.5%), (3.3%) : (2003) PP 131

MSOMPPMSP820039. MSP. SO. ) SO, TV,,. 2000 20036LG, CJ, 3 1,100.. SO. 200310LG CJSO(, )1,699 1,991. 2 SOSO SO SO. SO. LG CJ 1 111 SO SO 13SO 15SO,,,,, (6 ) (: ) 386 1,207 1,699 1,211 750 1,991,,,,, 10SO 367 410 777, (7 ) : LGCJ200310, 2002 : (2003) 132

) PP MPPPP KBS, MBC, SBS 3(PP) PP., CJ (MPP)PP PP. 2003 PP 186 PPCJ15, 38, YTN, 2., ETN,, OSBTV,. 3PP. KBS 2, PP. ) MPP CJ, MPP CJ, MPP CTNDIYCJ. CJ200310 (XTM) m.net m.net, CGV, 5. 8CJ2 4. 20032004 1. OCN,,,,, TV,, MTV, 9 2005 15. ) PP PP PPPPPP. PP PP. PP 150 (SO) PP 133

30 PP. PP. PP. ) PP SO PP(SO).. 2001PP SO TV. PP150 TV 16 30 PPMPP. TV20031215 PP PP. PP PP PP PP. PP191 PP110. 80PP. 3 4PP.. 4) MPP SO. PP, PP SO 134

MPP.,,,.,.,., 2003, 2003. 8., 2002, 2002. 12., 2003, 2003. 12., 2002, 2003., 2003, 2003. 9.,, 2003. 11.,, 2003. 2., 2002, 2003.,,.,, 2002,, 2002., CATV(1), (2), (3), 2003..,.,. (http://www.kbc.or.kr) (http://www.mic.go.kr) (http://www.kait.or.kr) (http://www.clickhana.co.kr) 135