Game Industry Trend 5
Global Game Trend AppStore Apple 2008.07 7:3 Android Market Google Google 2008.10 7:3 Blackberry App World Ovi Store Windows Market-place for Mobile T RIM Ovi Store Microsoft LG SK KT 2009.03 2009.05 2009.10 2009.02 2009.07 2009.07 2009.12 8:2 7:3 7:3 7:3 7:3 7:3 7:3 2010 OZ 2010 6 Game Industry Trend
Game Industry Trend 7
Global Game Trend 8 Game Industry Trend
Game Industry Trend 9
Global Game Trend 10 Game Industry Trend
Mobile Subscribers Who Have Playes Games at Least Once During the Month 3 Month Avg.Ending Feb.2010 vs. 3 Month Avg. Ending Feb. 2009 Total U.S., Age 13+ Source : com Score MobiLens Mobile Subscribers(000) Who Have Played Games At Least Once During the Month Total Non-Smatphone Smatphone Feb-09 58,603 45,236 13,368 Feb-10 50,932 29,538 21,395 Percent Change -13% -35% 60% Game Industry Trend Mobile Subscribers Who Have Playes Games at Least Once During the Month 3 Months Ending February 2010 Total U.S., Age 13+ Source : com Score MobiLens Percent(%) of Mobile Subscribers Smartphone Non-Smartphone Total Audience :13+yrs old Mobile Games Play Frequency Ever in Month Almost every day At least once each week Once to three times throughout the month Method of Game Play Played downloaded games Played native/preloadd games Used browser to play games Nimber of Games Installed on Handset At Least 1 1-2 3-5 6+ 100.0 100.0 47.1 13.3 16.4 17.4 27.7 25.0 5.1 27.3 9.0 9.0 9.4 15.7 2.4 5.0 8.2 5.8 10.9 1.6 5.6 3.2 1.7 0.6 11
Global Game Trend 12 Game Industry Trend
Game Industry Trend 13
Global Game Trend Angry Birds Clickgamer.com 0.99 Monopoly Electronic Arts 0.99 The Game of Life Classic Edition Electronic Arts 0.99 Doodle Jump-Be Warned:Insanely Addictive! Lima Sky 0.99 Fruit Ninja Halfbrick Studios 0.99 Tiger Woods PGA Electronic Arts 0.99 Skee-Ball Freeverse Inc. 0.99 Chopper 2 Majic Jungle Software 2.99 Bejeweled 2 + Blitz PopCap Games Inc. 2.99 Tetris Electronic Arts 2.99 Hungry Shark - Part2 Future Games of London 0.99 Plants vs. Zombies PopCap Games Inc. 2.99 FIFA World Cup Electronic Arts 0.99 Frogger Konami Digital Entertainment 0.99 Cake Doodle Show The Goose 0.99 ALL-IN-1 Gamebox Triniti Interactive Limited 0.99 Flight Control Firemint 0.99 SCRABBLE Electronic Arts 2.99 Words With Friends Newtoy Inc. 2.99 BATTLESHIP Electronic Arts 0.99 14 Game Industry Trend
Game Industry Trend 2009 U.S.Mobile Advertising Revenue Estimates Mobile Ad Network 2009 Revenues Google & AdMob $59 million Millennial Media $35 million AdMob $31 million Yahoo $29 million Google $28 million Microsoft $23 million Quattro Wireless $20 million Jumptap $18 million AOL $7 million Nokia $7 million Other N/A Marketshare 21% 12% 11% 10% 10% 8% 7% 6% 2% 2% 31% 15
Global Game Trend 16 Game Industry Trend
Top Genres of Games Played on Mobile Devices 3 Months Ending February 2010 Total U.S., Age 13+ Source : com Score MobiLens Game Industry Trend Percent(%) of Mobile Subscribers Total Audience :13+yrs old Arcade puzzle Card Word or Number Casino Retro arcade Board Quiz Strategy Sports Racing Action/adventure Music/Rhythm First person shooter Other Smartphone Non-Smartphone 100.0 100.0 12.9 11.9 11.4 7.6 6.3 5.4 3.9 3.7 3.3 3.0 2.5 2.3 2.0 1.3 2.5 1.5 1.2 1.2 0.9 0.9 0.6 0.6 0.7 0.4 0.3 0.2 0.2 0.2 Company Symbian Research In Motion iphone OS Microsoft Windows Mobile Linux Android WebOS Other OSs Total 2009 Market 2008 Market 2009 Units Share % 2008 Units Share % 80,878.6 34,346.6 24,889.8 15,027.6 8,126.5 6,798.4 1,193.2 1,112.4 172,373.1 46.9 19.9 14.4 8.7 4.7 3.9 0.7 0.6 100.0 72,935.5 23,149.0 11,417.5 16,498.1 10,622.4 640.5 NA 4,026.9 139,287.9 52.4 16.6 8.2 11.8 7.6 0.5 NA 2.9 100.0 17
Global Game Trend 18 Game Industry Trend
Game Industry Trend Fastest-Growing Content Categories via Application Access 3 Months Avg.Ending Apr.2010 vs. 3 Month Avg. Ending Apr 2009 Total U.S., Age 13+ Source : com Score MobiLens Total Audience (000) Application Access Category Total Audience : 13+ yrs old Used application(except native games) Social Networking News Sports Information Bank Accounts Wether Movie Information Maps Online Retail Photo or Video Sharing Service Search Apr-2009 232,000 54,414 4,270 4,148 3,598 2,340 8,557 3,296 8,708 1,416 3,131 5,434 Apr-2010 234,000 69,639 14,518 9,292 7,672 4,974 18,063 6,359 16,773 2,701 5,950 10,315 % Change 1 28 240 124 113 113 111 93 93 91 90 90 19
Global Game Trend 20 Game Industry Trend
Game Industry Trend 21
Global Game Trend 22 Game Industry Trend
Game Industry Trend 23
Global Game Trend 24 Game Industry Trend
Game Industry Trend 25
Global Game Trend mixi GREE DeNA 1,884 2,074 305 294 1,729 2,059 256 353 1,642 1,993 451 716 40 109 241 26 Game Industry Trend
Game Industry Trend 27
Global Game Trend 28 Game Industry Trend
Game Industry Trend 29
Global Game Trend 30 Game Industry Trend
1989 Nintendo, NES Power Globe (Mattel ) GDC PS2 Eyetoy PlayStation 2 2000 (GBC), 4) Nintendo, Gyration Inc. 2001 PlayStation 2 Sony, PS2 EyeToy EyeToy: Play 2004 EyeToy: Play 2 2005.10 Wii Xbox360 EyeToy: Play 3 2006. 4 Wii Remote 2006.11 Wii Remote (Wii ) 2008. 7 Wii MotionPlus( ) 2009. 1 MIcrosoft(MS) Kinect, Project Natal Wii MotionPlus( ) 2009. 6 PlayStation Move 5) MS, Kinect SDK( ) Wii MotionPlus Wii Sports Resort 2010. 9 PlayStation Move ( 10 ) 2010.10 Wii MotionPlus (11 7 ) 2010.11 MIcrosoft Kinect Game Industry Trend 31
Global Game Trend 32 Game Industry Trend
PS Move Kinect (6 ) 14 The Shoot TV Superstars The Fight: Lights Out Kung Fu Rider Sports Champions Start The Party! EyePet Get Fit with Mel B Sorcery TRON: Evolution LittleBigPlanet 2 The Sly Collection Brunswick Pro Bowling Time Crisis : Razing Storm DanceDanceRevolution John Daly s ProStroke Golf NBA 2K11 R.U.S.E. Resident Evil 5: Gold Edition Heavy Rain MAG SOCOM 4: U.S. Navy SEALs Tiger Woods PGA TOUR 11 Kinect Sports Kinect Adventures Kinect Joy Ride Dance Central Kinectimals Your Shape: Fitness Evolved 13 13 13 13 13 17 17 13 13 Game Industry Trend 33
Global Game Trend 34 Game Industry Trend
Game Industry Trend 35
Global Game Trend 36 Game Industry Trend
Game Industry Trend 37
Global Game Trend 38 Game Industry Trend
Game Industry Trend 39
Global Game Trend 40 Game Industry Trend
Game Industry Trend 41
Global Game Trend 42 Game Industry Trend
Game Industry Trend 43
Global Game Trend 44 Game Industry Trend
Game Industry Trend 45
Game IPolicy 49
Global Game Trend 50 Game Policy
Game Policy 51
Global Game Trend 52 Game Policy
Game Policy 53
Global Game Trend 54 Game Policy
Game Policy 55
Conference & Show 59
Global Game Trend 60 Conference & Show
Conference & Show 61
Global Game Trend 62 Conference & Show
Conference & Show 63
Global Game Trend 64 Conference & Show
Game Conference Industry & Trend Show 65
Global Game Trend 66 Conference & Show
Game Conference Industry & Show Trend 67
Global Game Trend 68 Conference & Show
Game Industry Trend Conference & Show 69
Global Game Trend 70 Conference & Show
Conference & Show 71
Global Game Trend 72 Conference & Show
Conference & Show 73
Global Game Trend 74 Conference & Show
Conference & Show Conference & Show 75
Global Game Trend 76 Conference & Show
Game Industry Appendix Trend 79
Global Game Trend 80 Appendix
Game Industry Appendix Trend 81
Global Game Trend 82 Appendix
Game Industry Appendix Trend 83
Global Game Trend 84 Appendix
Game Industry Appendix Trend 85
Global Game Trend 86 Appendix
Game Industry Appendix Trend 87
Global Game Trend 88 Appendix
Game Industry Appendix Trend 89
Global Game Trend 90 Appendix
Game Industry Appendix Trend 91