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1 (1) 1. I. 4 II. 5 III. 7 IV. 8 A. 3. I. 44 II. 53 III. 63 IV. 68 72 2. I. 11 II. 14 III. 16 IV. 27 V. 30 VI. 39
2 (2) 3. B. C. 3. I. 79 II. III. 89 99 I. 103 II. 112 140 100
1. 3
4 I..
5 II 1. (Sample Design), 480 313 119 48 480 web site contact 1 : 1 (Fax email )
6 2. (Fieldwork) 3. (Data Processing) contact contact Coding Punching Orientation Data Cleaning S/V Data Processing SPSS PC +
7 III 1. A., B., C. 3. (, KIBA ) A. B. C. 44 14.1 11 3.5 17 14.3 4 8.3 2 0.6 18 37.5 33 10.5 C D N 7 5.9 7 2.2 1 2.1 C M S 6 5.0 4 1.3 7 14.6 82 26.2 DR M 17 14.3 e b o o k 7 2.2 5 10.4 5 1.6 16 13.0 58 18.5 I S P 5 10.4 18 5.8 18 15.1 7 14.6 6 1.9 32 10.2 38 31.9 1 2.1 4 1.3 313 100.0 119 100.0 48 100.0
8 2. A., B., C. 3. A. B. C. 251 80.1 98 82.4 40 83.3 / 11 7.4 / 1 0.8 / 4 8.3 / 17 5.5 / 8 6.7 / 1 2.1 / 5 1.6 / 3 2.5 / 0 0 / 3 1 / 2 1.7 / 1 2.1 / 10 3.2 / 7 5.9 / 1 2.1 / 2 0.6 / 0 0 / 0 0 2 0.6 0 0 1 2.1 313 100.0 119 100.0 48 100.0
IV Contact.,.., KIBA. Data (2 ).,.,. /. 9
2. 10
11 I 1. 2001 2001, ISP ) 105, 366, 297. 2001 105 29 7 8 366 15 16 (N=234) (N=103) 2001 (N=48) )
12 2. 261 297 14%, 50%. ( ) ( ) 58.4% 105 15 16 663 13.8% 57.1% 366 8 6 76 26 1 297 233 43 (N=313) (N=119) (N=48) (N=313) (N=119) (N=48) ) 2001.
13 3. ( ) (25.9%) > (25.2%) > (18.1%) / (66.6%) > / (14.0%) (5.9%), (3.6%). (N=216) (N=82) ( ) / / 1). 2).
14 II 1. 26.5%. 2001 3 70~80. 2001 (N=313) 73.5 26.5 80 78 71 (N=119) 82.4 17.6 30 25 37 (N=48) 87.5 12.5 (N=73) (N=20) (N=6) ) Base.
15 2. (33.7%) > (26.5%) > (22.9%),.,,. (N=79) (N=20) (N=6) / 1) Base. 2).
16 III 1. 2000,,, 2001 3. ( ) () 33 34 3 2000 2001 1 2 23 ()
17 2. 30%.,, 80% 1~2. ( ) (N=287) 31.4 68.6 (N=194) (N=73) (N=33) (N=112) (N=48) 33.9 31.3 66.1 68.8 1 2 3 4 ) /.
18 3. ( ) 1) (72.2%), 6.7, 80%.. (N=255) ISP ( ) (N=252) (N=256) 20% 20~49% 50~79% 80~99% 100% 7.8 (N=260) 56.5% 16.2% 27.3% 81.5% 38.9 20.6 6.7 ) /.
19 2),,,, 54.4%. 3~9 (38.0%). (N=88) 20.5 13.6 12.5 12.5 10.2 9.1 ebook 9.1 8.0 6.8 6.8 2.3 2.3 29.5 23.9 14.8 (N=90) 54.4 (N=79) 30~49 6.3% 1~2 50 12.7% 17.7% 10~29 25.3% 3~9 38.0% 37.8 : 36.5 : 8.0 ) /. ) /.
20 3),,,, 42. (N=48) 25.0 20.8 16.7 14.6 12.5 10.4 ebook 10.4 10.4 8.3 6.3 6.3 6.3 2.1 22.9 4.2 (N=23) ) 15~29 17.4% 30 17.4%. 5~14 30.4% 5 34.8% : 42.3 : 10.0 ) /.
21 IV 1. 1),,,.,,,. (N=313, ) e book 21.1 5.8 1.0 1.0 14.7 1.0 4.5 19.5 4.2 6.7 19.8 8.3 2.6 9.9 2.6 1.9 3.5 1.3 7.0 1.3 1.0 6.7 1.9 1.6 4.2 8.9 1.6 0.6 3.2 1.3 3.8 0.6 1.6 8.9 1.9 1.0 5.4 4.8 2.2 0.6 4.2 1.6 2.6 1.0 8.3 4.2 1.0 3.2 ).
/ 63 (20.1%), 55 (17.6%). (N=313) (N=313) 79.9% 20.1% 2001 28 82.4% 17.6% 2001 14 1). 2) 2001 2001. 22
23 2. 1),., CDN( ),. (N=119, ) CDN CMS DRM 20.2 16.0 17.6 13.4 16.8 27.7 5.0 6.7 5.9 4.2 4.2 6.7 17.6 3.4 0.8 3.4 0.8 6.7 4.2 7.6 0.8 0.8 1.7 0.8 1.7 2.5 ).
24 / 37 (31.1%), 7 (5.9%). (N=119) (N=119) 68.9% 31.1% 2001 36 94.1% 5.9% 2001 80 1). 2) 2001 2001,.
25 3. 1),.,,,. (N=48, ) ISP 14.6 27.1 10.4 12.5 16.7 6.3 16.7 4.2 8.3 4.2 2.1 4.2 2.1 2.1 2.1 4.2 2.1 8.3 10.4 2.1 2.1 8.3 2.1 ).
26 / 7 (14.6%), 4 (8.3%). (N=48) (N=48) 85.4% 14.6% 2001 84 91.7% 8.3% 2001 14 1). 2) 2001 2001,.
27 V 1. 70% (+ ).,. () (N=287) 21.3 50.9 3.90 (N=111) 23.4 52.3 3.98 (N=48) 37.5 35.4 4.10 1) /. 2) () 5.
28 2. 100 2002 60%, 2003183%. (N=29) 60% 183% 2001 2002 2003
29 3. ( ) ( ) 24.4%,. 82.4%,. ( ) (N=262) (N=262) 24.4 75.6 82.4 17.6 (N=63) (N=262) ( ) 42.9% 56.5 43.5 9.5% 47.6% (N=259) 79.2 19.7 ) /.
30 VI 1. > (). ( )
31 2. /,,. / ).
32 3. 3. (49.3%).
33 2001 ISSUE :,, DB *,, ( ) : * : CMSDB,,, ( ) * : PD,
34 2001 ISSUE1 / :.. WANT( MARKET INFORM) : MARKET INFORM.
35 2001 ISSUE2 :, MARKET. WANT( PR/MARKETTING ): PRMARKET,.
36 2001 1 : 58% 99~2000,. WANT (PUSH TO PUSH):.
37 2001 2 :. (, PC,, ),,.. WANT ( ) :,,, POOL.
38 2001 2001 3 :,. WANT(INTERNSHIP): 3~6, 50%.
39 VII 2001 2001 1,359 877, 238, 244.
40 VII 2001 2001 34254
41 VII
42 2001 2001 DRM. DRM 120, 96, 84. 2001 5,033, 3,877. ( : $)
43 3. [ A. ]
44 I 1. 1) 2000 31.4%, 99 26.8% 58%99~ 2000. (N=299) 97 98 99 2000 2001 9.3 9.3 25.6 39.5 16.3 (N=43) 97 23.0% 2001 8.7% (N=11) 27.3 36.4 36.4 98 10.0% 99 26.8% 2000 31.4% 18.2 (N=33) (N=75) 24.0 15.2 8.0 27.3 33.3 33.3 28.0 6.1 6.7 (N=54) 22.2 7.4 16.7 42.6 11.1 (N=17) 23.5 5.9 47.1 17.6 5.9 1) /. 2) 10.
45 2) 10 66.1%, 30 9.2%. (19), (12). (N=271) 1 9.6 : 124 : 5 124 5 1~ 2 14.8 (N=38) 6 45 2~ 5 22.9 (N=11) 19 11 5~ 10 10~ 20 20~ 30 10.0 14.8 18.8 (N=30) (N=67) 122 116 45 5 30 9.2 (N=50) 94 43 0 10 20 30 (N=16) 69 55
46 3) 78.9% (92.7%). (N=313) (N=287) 100 80 78.9 60 92.7% 40 20 10.2 10.8 7.3% 0
47 4) / (53.8%) > (21.7%). (44.3%). (N=286) (N=282) 80 60 53.8 2.1% 9.6% 40 20 0 21.7 14.0 4.5 1.0 0.7 2.1 2.1 / ( ) 19.1% 44.3% 24.8%
48 2. 1) 24.9, 4.8( ). (30), (28). (N=293) 50 4 10.9% 8.2% ( ) (N=293) 4 5~ 9 8.2 21.8 10~ 19 35.5 20~ 49 23.5 50 () 10.9 24.9 20~49 23.5% 10~19 35.5% : 24.9 5~9 21.8% (N=43) (N=11) (N=32) (N=68) (N=55) 7.0 9.4 5.9 9.1 30.2 18.2 15.6 22.1 25.5 41.9 18.2 37.5 33.8 40.0 16.3 45.5 31.3 22.1 18.2 4.7 15.9 18.2 30.6 6.3 23.4 16.2 27.9 7.3 24.5 : 4.8 (N=17) 5.9 23.5 47.1 17.6 5.9 17.2
49 2) ( ) / (6.2), / (5.5)., /. ( ) () / / / / (N=293) 2.7 3.2 4.4 5.5 6.2 2.8 24.9 (N=43) 1.9 2.0 3.9 3.9 3.9 0.3 15.9 (N=11) (N=32) (N=68) (N=55) 3.6 2.4 2.6 2.4 2.7 3.5 2.9 3.4 5.5 8.8 2.7 3.7 8.3 3.2 5.7 5.1 6.5 4.7 9.8 5.3 4.2 30.6 0.8 23.4 4.2 27.9 4.3 24.5 (N=17) 3.9 1.9 2.9 3.3 3.5 1.7 17.2
50 3. 1) /, (53.1%), (81.9%). (N=286) (N=287) 80 60 53.1 8.3% 9.8% 40 20 0 24.5 6.3 4.5 5.2 3.1 2.1 1.0,,, 81.9%
51 2) 3.1% 64.5%.. (N=287) 3.1% (N=287) 64.5 32.4 3.1 (N=43) 62.8 34.9 2.3 32.4% 64.5% (N=11) (N=32) (N=65) 36.4 62.5 78.5 63.6 37.5 18.5 3.1 (N=53) 54.7 39.6 5.7 (N=17) 41.2 52.9 5.9
52 3) 61.7%, (67.6%) > / (29.0%) > / (24.4%). (N=287) (N=176) 67.6 / 24.4 9.7 2.3 38.3% 61.7% PD/ / 14.2 13.6 21.0 6.3 6.8 / 29.0 0 20 40 60 80 ).
53 II 1. 1), (21.1%), (19.8%), (19.5%). (8.9%), (8.9%), (3.8%). (N=313, ) e book 21.1 5.8 1.0 1.0 14.7 1.0 4.5 19.5 4.2 6.7 19.8 8.3 2.6 9.9 2.6 1.9 3.5 1.3 7.0 1.3 1.0 6.7 1.9 1.6 4.2 8.9 1.6 0.6 3.2 1.3 3.8 0.6 1.6 8.9 1.9 1.0 5.4 4.8 2.2 0.6 4.2 1.6 2.6 1.0 8.3 4.2 1.0 3.2 ).
/ 63 (20.1%), 55 (17.6%). (N=313) (N=313) 79.9% 20.1% 2001 28 82.4% 17.6% 2001 14 1). 2) 2001 2001. 54
55 2) (18.2%) >, (13.1%) > (10.9%) > (10.9%).,. (N=313, ) e book (N=313) 9.9 4.8 4.5 10.9 18.2 13.1 1.6 10.9 8.9 4.8 13.1 (N=44) 2.3 11.4 13.6 13.6 2.3 11.4 20.5 2.3 6.8 (N=11) (N=33) (N=82) (N=58) 9.1 6.1 8.5 10.3 7.3 5.2 3.0 4.9 8.6 27.3 12.1 2.4 10.3 27.3 20.7 22.4 9.1 15.2 11.0 17.2 3.0 1.2 18.2 19.0 9.1 9.1 7.3 5.2 18.2 6.1 9.1 3.7 14.6 3.4 (N=18) 5.6 11.1 11.1 11.1 11.1 33.3 16.7 11.1 22.2
56 2. 1) 72.1% (+ ). (85.7%), ebook (85.7%), (83.3%). (N=287) ( ) 2.8% 0.3% (N=287) (N=43) (N=11) 72.1 69.8 72.7 24.7% 21.3% (N=32) (N= 7) (N=65) 59.4 75.4 85.7 ebook (N= 7) 85.7 50.9% (N= 5) (N=53) 60.0 69.8 (N=17) (N= 6) 82.4 83.3 0 20 40 60 80 100
57 2) (49.3%), (22.2%). (N=284) (N=284) 49.3 22.2 14.8 10.2 2.1 0.4 1.1 (N=42) 38.1 31.0 9.5 16.7 4.8 (N=11) 36.4 9.1 45.5 9.1 (N=32) 65.6 15.6 6.3 6.3 6.3 (N= 6) (N=65) ebook (N= 7) (N= 5) 33.3 50.8 28.6 20.0 33.3 16.9 14.3 20.0 33.3 13.8 57.1 40.0 15.4 20.0 3.1 (N=53) 58.5 18.9 13.2 9.4 (N=17) 52.9 35.3 5.9 5.9 (N= 6) 50.0 16.7 16.7 16.7
58 3) (54.4%) > (34.1%) > (28.0%). (N=261, ) (N=261) 34.1 54.4 3.8 3.8 28.0 7.3 14.2 9.6 5.7 12.3 7.7 14.2 1.9 (N=42) 14.3 78.6 4.8 7.1 31.0 7.1 11.9 7.1 7.1 9.5 4.8 11.9 2.4 (N=10) 20.0 60.0 10.0 10.0 10.0 10.0 20.0 20.0 30.0 (N=23) (N= 6) (N=60) ebook (N= 4) (N= 5) (N=50) 43.5 16.7 38.3 56.0 43.5 66.7 48.3 75.0 60.0 40.0 4.3 5.0 6.0 4.3 25.0 20.0 4.0 26.1 16.7 33.3 40.0 18.0 8.7 8.3 25.0 8.0 8.7 33.3 10.0 25.0 80.0 14.0 13.0 16.7 10.0 8.0 4.3 1.7 25.0 4.0 21.7 33.3 10.0 12.0 8.7 8.3 25.0 8.0 13.0 16.7 18.3 3.3 14.0 4.0 (N=16) 31.3 62.5 18.8 6.3 18.8 6.3 12.5 18.8 12.5 12.5 (N= 5) 20.0 80.0 80.0 20.0
59 3. 1) (72.2%) > (CDRom, DVD )(31.8%) > ISP (18.4%) > (17.3%). ebook,,,. (N=255, ) ISP (CDRom,, DVD) ( ) (N=255) 72.2 18.4 31.8 17.3 4.7 (N=41) 85.4 12.2 31.7 4.9 2.4 (N=10) 70.0 40.0 10.0 40.0 (N=22) (N= 6) (N=60) ebook (N= 5) (N= 5) (N=49) 95.5 66.7 60.0 100.0 100.0 53.1 22.7 31.7 20.0 16.3 9.1 33.3 36.7 60.0 44.9 22.7 9.1 16.7 23.3 1.7 20.0 20.0 12.2 10.2 (N=16) 93.8 31.3 12.5 (N= 5) 80.0 40.0 40.0 40.0
60 2) 1~ 4 41.6%, 6.7. 38.9%. 50~80% ( )62.4%. (N=252) ( ) 10% 10~30% 2.0% 4.0% 38.9% 1 20.6% 80% 21.5% 30~50% 10.1% 2~4 21.0% 20 6.7% 5~19 12.7% 50~80% 62.4% : 6.7
61 3) 100% 49.2%, 81.5%. (N=256) ( ) 100% 49.2% 20% 3.9% 20~50 7.8% 50~80% 13.7% 100 80 60 86.8 65.5 81.1 87.5 80.4 85.7 80~99% 25.4% 40 20 : 81.5% 0 (N=42) (N=10) (N=22) (N=59) (N=50) (N=15)
62 4) ' (46.9%), ( ) (27.3%)., (44.0%), (40.0%) ( ). (N=128) ( ) 2 (N=128) 46.9 27.3 6.3 14.1 1.6 3.9 (N=25) 32.0 40.0 8.0 12.0 8.0 (N=7) 57.1 14.3 28.6 (N=12) (N= 5) (N=23) (N=25) 16.7 60.0 65.2 44.0 33.3 20.0 13.0 44.0 16.7 4.3 16.7 17.4 8.0 16.7 20.0 4.0 (N= 6) 33.3 16.7 16.7 33.3 ) Base.
63 III 1. 56.5%, 27.5%, 16.2%.,,. (N=260) 16.2% (N=260) (N=42) (N=10) 16.2 16.7 10.0 27.3 56.5 47.6 35.7 90.0 56.5% 27.3% (N=23) (N= 6) (N=60) ebook (N= 5) (N= 5) (N=49) 21.7 16.7 21.7 20.0 12.2 30.4 25.0 20.0 14.3 47.8 83.3 53.3 60.0 100.0 73.5 (N=15) 26.7 73.3 (N= 5) 80.0 20.0
64 2. 1 1 1 10,000 105,000 1,000. 1 (N=50) 1 (N=28) 1 (N=54) 5 20.0% 2 ~5 22.0% 5 10.0% 1 ~2 24.0% 5 ~1 24.0% 20 35.8% 4 14.3% 10 ~ 20 28.6% 4 ~10 21.4% 5 ~ 2 20.4% 21 13.0% 500 26.0% 500~ 1 1 ~5 9.3% 31.5% : 10,000 : 105,000 : 1,000 1). 2).
65 3. (34.0%) > (27.5%) > (22.5%). ( ) 50 40 34.0 30 20 27.5 22.5 10 7.2 4.5 4.3 0 ARS ).
66 4. / (32.5%) > (22.2%) > (20.5%) (37.6%) > (26.5%) > (25.6%) (N=117) 50 (N=117) 50 40 30 20 32.5 16.2 22.2 20.5 40 30 20 37.6 25.6 26.5 10 0 3.4 3.4,, 1.7 10 0 10.3
67 5. 20 (36.4%), 30 (31.8%) 20, 30Target (59.6%) > (31.7%) > (8.7%). (N=113) (N=113) 10 20 30 40 / / 19.5 35.4 10.6 31.0 29.2 8.0 8.0 54.9 3.5 (N=113) 10 19.5 20 35.4 30 31.0 / 40 3.5 10.6 (N=113) / 29.2 8.0 54.9 8.0 (N=27) 33.3 44.4 18.5 3.7 (N=10) 10.0 90.0 (N=12) 33.3 41.7 16.7 8.3 (N=28) 25.0 39.3 14.3 3.6 17.9 (N=13) 15.4 38.5 30.8 15.4 (N=27) (N=10) (N=12) (N=28) (N=13) 22.2 7.4 70.4 40.0 60.0 41.7 16.7 41.7 39.3 3.6 46.4 10.7 15.4 15.4 53.8 15.4 ).
68 IV 1. 1), 60%.. 4.9 30.2 (N=285) 64.9 () 3.86 11.2 26.3 62.5 (N=285) () 3.69 9.9 22.0 (N=273) 68.1 3.81 21.2 (N=273) 29.7 49.1 3.41 14.6 (N=260) 32.7 52.7 3.52 (N=285) 53.0 34.7 12.3 2.38 27.3 (N=260) 26.2 46.5 3.29 (N=260) 51.5 35.8 12.7 2.50
69 2),,.,. 64.9 68.1 52.7 46.5 62.5 49.1 12.3 12.7 79.1 85.7 59.5 47.6 62.8 40.5 7.0 16.7 72.7 72.7 20.0 40.0 72.7 45.5 9.1 e b o o k 56.3 71.4 73.8 71.4 40.0 62.7 53.6 33.3 77.8 66.7 60.0 60.0 39.1 50.0 71.7 60.0 20.0 50.0 56.5 66.7 36.7 60.0 80.0 52.1 46.9 57.1 67.7 71.4 100.0 66.7 39.3 33.3 71.4 33.3 20.0 56.0 12.5 4.3 14.3 50.0 9.2 8.3 20.0 20.0 11.8 16.7 52.9 58.8 37.5 37.5 47.1 41.2 23.5 25.0 83.3 80.0 80.0 40.0 83.3 20.0 1) ( + ). 2).
70 2. 1) ( ) 24.4%, (50.0%, (43.5%). ( ) (N=262) 80 75.6% 24.4% 60 40 20 24.4 21.4 40.0 43.5 33.3 15.0 40.0 40.0 24.0 50.0 40.0 0 ebook (N=262) (N=42) (N=10) (N=23) (N=6) (N=5) (N=60) (N=50) (N=5) (N=16) (N=5)
71 2) (47.6%), ( ) (42.9%), (9.5%). (54.7%) (45.3%). (N=63) (N=64) ( ) 42.9% 47.6% 54.7% 45.3% 9.5%
72 (, ) (54.7%), (28.1%). 15.6%, 20% 21.0%. (N=64) (N=64) ( ) 3.1% 14.1% 28.1% (, ) 54.7% 15.6 71.9 12.5 ( ) 5% 5~10% 10~20% 20% 69.4 3.2 21.0 6.5
73 3. 1) 82.4%, ID/ (68.2%),. (N=262) (N=201, ) 80 68.2 17.6% 60 40 82.4% 20 10.9 9.5 12.4 6.0 6.0 8.0 0 ID/PassWord
74 2) / 11.8%, (N=31) 8,. (N=262) (N=31) 3.2% 88.2% 11.8% 71.0% 25.8%
75 4. 1) 56.5%, (68.2%) > (47.3%) > (41.9%). (N=262) (N=148, ) 80 68.2 60 43.5% 56.5% 40 41.9 47.3 24.3 20 0 1.4
76 2). (N=259) 1.2% 19.7% 79.2%
77 124 10 66.1%.. 25, 5( ). / ( 6.2), / ( 5.5), 64.5%,. 2000 26, 68.6%10.,,,. /.
78 27% 81.,,, (, ).,,,. 70%..,,,. 24%..
79 3. [ B. ]
80 I 1. 1) 2000 41.5%, 99 19.5% 61.0%99~ 2000. (N=118) 98 13.6% 97 18.6% 2001 6.8% 2000 41.5% 97 98 99 2000 2001 29.4 11.8 11.8 41.2 5.9 (N=17) DRM (N=17) 29.4 11.8 29.4 29.4 99 19.5% 20.0 (N=15) 20.0 46.7 13.3 5.6 16.7 (N=18) 22.2 55.6 ) 10.
81 2) 10 54.6%, 30 9.1%. (22), DRM (143). (N=110) 1 9.1 : 126 : 75 (N=110) 126 75 1 ~ 5 28.2 (N=16) 221 186 5 ~ 10 10 ~ 20 20 ~ 30 30 10.0 9.1 17.3 26.4 DRM (N=16) 143 65 (N=14) 88 6 0 10 20 30 (N=18) 141 5
3) 92.9% (88.4%), (2.7%). (N=112) (N=112) 100 92.9 80 2.7% 60 88.4% 40 20 0 7.1 8.9% 82
83 4) / (51.8%) > (21.8%). (54.0%). (N=110) (N=111) 60.0 40.0 20.0 0.0 51.8 21.8 18.2 / 3.7 4.6 6.4% 9.0% 12.6% 54.0% 18.0% ) /.
84 2. 1) 26, 1.2. (37), DRM (36). (N=113) ( ) 10 10~ 20~ 30~ 50 19 29 49 () 30~49 18.6% 50 12.4% 10 26.5% (N=113) (N=17) 26.5 11.8 23.0 17.6 19.5 11.8 18.6 29.4 12.4 25.7 29.4 37.1 20~29 19.5% : 25.7 10~19 23.0% DRM (N=16) (N=15) 18.8 26.7 18.8 40.0 25.0 20.0 18.8 6.7 18.8 35.5 6.7 17.1 : 1.2 (N=18) 38.9 33.3 16.7 5.6 5.6 15.8
85 2) ( ) / (12.9)., DRM /. ( ) () / / / (N=113) 2.7 3.1 4.7 12.9 2.3 25.7 (N=17) 3.2 5.1 7.9 17.9 3.0 37.1 DRM (N=16) 3.7 4.7 5.2 21.6 0.3 35.5 (N=15) 2.3 1.9 2.5 9.7 0.7 17.1 (N=18) 2.8 2.0 2.4 8.4 0.2 15.8
86 3. 1) /, (51.8%), (86.6%). (N=112) (N=112) 80 5.4% 60 51.8 8.0% 40 20 0 18.8 11.6 8.0,,, 6.3 2.7 0.9 86.6%
87 2) 1.8% 64.3%. DRM. (N=112) 1.8% (N=112) 64.3 33.9 1.8 33.9% 64.3% (N=17) DRM (N=17) (N=16) 70.6 75.0 53.4 29.4 25.0 33.4 13.3 (N=18) 50.0 50.0 ) /.
88 3) 68.8%, (67.5%) > (40.3%) > / (37.7%). (N=112) (N=77) 67.5 / / 40.3 37.7 31.2% 68.8% / PD/ 9.1 6.5 3.9 3.9 1.3 9.1 18.2 15.6 0 20 40 60 80 1) /. 2).
89 II 1. 1), (20.2%) > CMS (17.6%) > CDN (16.0%) (6.7%), CDN (6.7%) > CMS (5.9%) (6.7%), (4.2%), CMS (3.4%), (3.4%). (N=119, ) CDN CMS DRM 20.2 16.0 17.6 13.4 16.8 27.7 5.0 6.7 5.9 4.2 4.2 6.7 17.6 3.4 0.8 3.4 0.8 6.7 4.2 7.6 0.8 0.8 1.7 0.8 1.7 2.5 ).
2. 1) 75.7% (+ ). (93.3%), (82.4%). (N=111) ( ) 0.9% (N=111) 75.7 (N=17) 82.4 23.4% 23.4% DRM (N=15) 66.7 52.3% (N=15) 93.3 (N=18) 66.7 0 20 40 60 80 100 90
91 2) (38.7%), (28.8%). (N=111) (N=111) 28.8 21.6 38.7 7.2 3.6 (N=17) 29.4 17.6 41.2 11.8 DRM (N=15) 40.0 33.3 20.0 6.7 (N=15) 26.7 33.3 33.3 6.7 (N=18) 16.7 22.2 50.0 5.6 5.6
92 3) (54.3%) > (44.6%) > (28.3%) > (26.1%). (N=92, ) (N=92) 44.6 13.0 54.3 26.1 28.3 16.3 16.3 (N=15) 40.0 26.7 66.7 20.0 13.3 33.3 DRM (N=14) (N=11) 50.0 45.5 7.1 18.2 42.9 54.5 35.7 9.1 50.0 9.1 14.3 18.2 45.5 (N=13) 53.8 7.7 69.2 15.4 23.1 7.7 23.1
93 3. 1) 54.4%, 37.8%. (64.3%). (N=90) 60 54.4 + 40 37.8 (N=90) 54.4 37.8 7.8 (N=14) 64.3 28.6 7.1 20 0 7.8 + DRM (N=14) (N=11) (N=13) 57.1 54.5 38.5 42.9 45.5 46.2 15.4
94 2) (27.5%) > (19.8%), (19.8%). (N=91) (N=91) 19.8 27.5 17.6 8.8 2.2 19.8 3.3 (N=14) 14.3 21.4 42.9 7.1 7.1 7.1 DRM (N=14) (N=11) 21.4 18.2 21.4 36.4 14.3 9.1 9.1 7.1 28.6 7.1 27.3 (N=13) 15.4 30.8 7.7 7.7 30.8
95 3) (20.5%), (13.6%). (N=88, ) 40 30 29.5 23.9 20 10 20.5 12.5 13.6 10.2 8.0 12.5 9.1 9.1 6.8 6.8 14.8 2.3 2.3 0 ebook ( ( ) )
96 4) 3~9 (38.0%), 10~29 (25.3%). 47.0%. (N=79) 60 (N=93) 20% 20~49% 50~80% 80~90% 100% (N=93) 5.4 14.0 15.1 11.8 22.6 47.0 40 38.0 6.7 (N=15) 26.7 13.3 13.3 43.3 20 12.7 25.3 6.3 17.7 DRM (N=12) 7.7 (N=13) 25.0 23.1 8.3 7.7 25.0 23.1 16.7 50.0 43.0 0 1~2 3~9 10~29 30~49 50 7.1 21.4 (N=14) 14.3 14.3 14.3 41.1
97 4. 1) / (ASP, MSP) 1 3. 1 7. 1 (N=52) 1 / ASP MSP (N=28) 1 26.9% 5 11.5% 5 ~ 15 13.5% 15 ~ 3 ~ 3 1 23.1% 25.0% 1 ~ 3 28.6% 3 10.7% 3 ~ 1 21.4% 3 39.3% : 3 : 7 1). 2).
98 III 1., 60%. 55.4%. 7.1 31.3 (N=112) 61.6 () 3.73 17.3 33.6 49.1 (N=110) () 3.44 12.7 20.0 (N=110) 67.3 3.75 12.5 (N=112) 32.1 55.4 2.41 8.9 18.8 (N=112) 72.3 3.88
99 2.,. DRM. (N=112) 61.6 67.3 72.3 49.1 55.4 (N=17) 76.5 88.2 82.4 58.8 52.9 DRM (N=16) 56.3 66.7 62.5 46.7 37.5 (N=15) 53.3 64.3 53.3 50.0 60.0 (N=18) 55.6 61.1 77.8 44.4 38.9 ) ( + ).
100 126 10 54.6%.. 25.7, 1.2( ),. / ( 12.9), 64.3%,. 2000 23, 61.9%10. / 65%. /.
101 17.6%, 77.,,, (, )., CMS, CDM. 75%,.,.
102 3. [ C. ]
103 I 1. 1) 1999 40.4%, 2000 21.3% 61.7%99~ 2000. (N=47) 97 19.2% 2001 12.8% 98 6.4% 2000 21.3% 99 40.4% ) /.
104 2) 10 48.8%,. (N=41) 40 30 : 342 : 9 24.4 24.4 24.4 20 17.1 10 9.8 0 1 1 ~ 25 25 ~ 10 10 ~ 30 30
105 3) 10 8 (85.4%), (93.8%). (N=48) (N=48) 100 85.4 80 60 93.8% 40 20 12.5 2.1 6.3% 0
106 4) / (46.8%) > (25.5%) (21.3%). (37.5%) (33.3%). (N=47) (N=48) 80 60 40 20 0 46.8 21.3 2.1 2.1 25.5 / 2.1 2.1% 8.3% 18.8% 33.3 37.5%
2. 1) 40, 60%. (N=48) (N=48) 4 6.3% 1 6.3% 2 10.4% 30 37.5% 5~9 37.5% 58.3% 3~4 12.5% 10~29 18.8% 5 12.5% : 39.8 107
108 2) ( ) / 21.4, / (7.8). (, N=48) () 40 30 20 21.4 10 3.8 5.1 7.8 1.8 0 / / /
109 3. 1) /, (56.3%), 87.5%. (N=48) (N=48) 80 60 56.3 2.1% 2.1% 4.2% 4.2% 40 22.9 20 0 12.5 4.2 2.1 2.1,,, 87.5%
110 2) 52.1% 4.2%. (N=48) 4.2% 43.8% 52.1%
111 3) 47.9%, (60.9%) > / (43.5%) > / (30.4%). (N=48) (N=23) 60.9 / 30.4 52.1% 47.9% 13.0 8.7 PD/ / 4.3 13.0 4.3 8.7 13.0 / 43.5 13.0 0 20 40 60 80 ).
112 II 1. 1) > ISP > >. (N=48, ) ISP 14.6 27.1 10.4 12.5 16.7 6.3 16.7 4.2 8.3 4.2 2.1 4.2 2.1 2.1 2.1 4.2 2.1 8.3 10.4 2.1 2.1 8.3 2.1 ).
113 2. 1) 72.9% (+ ). (N=48) / 27.1% 37.5% 35.4%
114 2) (37.5%), (25.0%). (N=48) 50 40 37.5 30 25.0 20 18.8 16.7 10 2.1 0
115 3) (47.5%) > (42.5%) > / (25.0%). (N=40, ) 60 40 47.5 42.5 20 25.0 25.0 20.0 15.0 0 7.5 7.5 2.5
116 3. 1) (25.0%) > (20.8%) > (16.7%) > (14.6%) > (12.5%). (20.8%) > (14.6%) > (14.6%) > (12.5%). (N=48, ) 50 40 30 20 10 0 25.0 20.8 12.5 8.3 6.3 4.2 2.1 2.1 20.8 12.5 6.3 4.2 6.3 4.2 10.4 8.3 10.4 e book 6.3 22.9 18.8 16.7 14.6 14.614.6 10.4 8.3 4.2 4.2 2.1 2.1
117 342 10 51.3%.. 40, / 21.4. 52.1%,. 2000 663, 10. 2001 105 60%. /.
118 12.5% 71.,,,,.,,, ISP. 70%., 2001 200260%, 2003183%.