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,,,, (), pp. ~., TV (PPL) -,,, (), pp. ~., TV PPL, :.,, (), pp. ~., PPL,,, (), pp. ~., ( - ) PPL,,, (), pp. ~., (PPL) : PPL,,, (), pp. ~.,..., TV PPL,,, (), pp. ~.,,,,,, (), pp. ~.,,,.,... LG,... Babin, L. A. and Carder, S. T. Viewers recognition of brands placed within a film, International Journal of Advertising, Vol., (), pp. ~. Balasubramanian, S. K. Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues, Journal of Advertising, Vol., No., (), pp. ~. Baker, H. L. and Crawford, H. A. Product placement, unpublished working paper, Department of marketing, University of Strathclyde, Glasgow, Scotland.. Chung, S. W. and Szymanski, K. Effects of brand name exposure on brand choices: An implicit memory perspective, Advances in Consumer Research, Vol., (), pp. ~. d'astous, A. and Chartier, F. A Study of Factor Affecting Consumer Evaluations and Memory of Product Placement in Movies, Journal of Current Issues and

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