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통방융합미들웨어기술 미들웨어중심 CAS/DRM, Application 기술까지 June 2007 이진호 zino@alticast.com δ-project 담당상무주식회사알티캐스트 http://www.alticast.com/

TV 에서의양방향성

Interactive TV & Data Broadcasting Inner-home Interactivity Input digital data is only from Broadcasting Network Channel Change Request STB internet SET UP management Internal STB data interaction e.g. EPG data Request/Reservation, Walled Garden, etc. Virtual Program with already acquired Data Manipulation e.g. News/Weather/Stock Data Request, internal interactive Games, etc. Audio Only Audio/Visual Sequences interactive Data Remote Control Interactivity interface Audio Only Audio/Visual Sequences interactive Data Interactivity with Outer Home Data Supplier Input digital data are Broadcasting Network and interactive Communication Network Remote Control Interactivity interface Requested Personalize Data Browsing (Bank Account, etc) Inquery Further Large data Commerce Request with Security interface with Server Communication Path PSTN Modem, IP based Internet, mobile Phone, etc idtv Return Path Server Family 3

interactive TV Application Classification Enh hanced TV Application Virtual Channel Bounded Application Channel bounded (A/V related) interactive data application Data on Singer, Song, etc. T-Commerce while Product Introduction Full Data service with Channel bounded Song MP3 Download Service Unbounded Application Channel unbounded (A/V unrelated) interactive data application Mini EPG data navigation, Stock, Weather, etc. Ticker data Service Full data service without A/V GRID EPG data navigations, etc. 4

Why idtv Middleware? Middleware Controls all resources within Receivers including Tuner, CAS, CPU, Memory Map, etc. Broadcasting Operators Unique Broadcasting Signal Processign Suggestions 1. Virtual Machine based Approach International Standard based Approach MHP/OCAP/ACAP solutions Flash based solutions 2. Text based Approach Web based Approach HTML/DHTML/XML based solutions 3. Uniformize Receiver s Hardware and Software Stacks Operator suggests HW/SW reference model based MSTV based approach However, the Broadcasting Signal (including Audio/Visual and interactive Software) should be unique without considering the STB HW/SW W environment In Field, So many kinds of STBs are distributed and exist PayTV Subscribers in the Nation-Wide Type #1 Economic Model Type #2 another Economic Model Type #3 Promotion Model Type #4 PVR Model Type #5 HDTV Model CPUs, Memory Capacities, RTOS are different according to the STB models. 5

IPTV Standardization Underway ATIS IPTV Interoperability Forum Launched Sept 2005 US telco led IPTV architecture, QoS, DRM Digital Video Broadcasting Multiple IPTV-related activities DVB CM-IPTV: Commercial Module sub-group on IP Television IPDR.org IPTV Initiative Launched Feb 2006 ITU-T FG on IPTV And Others Copyright 1999-2007 by Alticast Corp. 6

IP video related activities Contribution Network Distribution Network Access Networks Home Network From DVB Presentation Oct., 2006 Studio IP Studio Final Studio Backbone Primary Head End Secondary Head Ends IP IP Home Gateway IP STB STB Mobile Studio Fixed Studio STB 7

데이터방송용미들웨어 (2) 데이터방송수신용미들웨어의역할및구조 미들웨어가방송수신환경에적용된다고해서, 리턴패스가적용되는방송사와시청자간의양방향방송이모두구현된것은아님. 미들웨어는데이터방송을수신하고, 이를구동할수있는소프트웨어환경만을제공함표준화된미들웨어가존재함으로써방송을통해전달이되는각종응용소프트웨어는여러종류의수신기가마치하나의통일된플랫폼인것처럼고려할수있는장점만을제공함 ( 응용의경쟁유도및가격하락요인 ) 필연적으로소프트웨어가상기계 (software virtual machine) 이라는것이존재하게되고, 이가상기계는실제기계 (real machine) 위에서동작하도록설계가상기계와실제기계를연결하는소위포팅단계 (portability layer) 라는것이존재방송용미들웨어는이포팅단계를통해실제기계와대화를하게되며, 따라서실제기계는운영체제, 디바이스드라이버, CAS (Conditional Access System), 그리고하드웨어 CPU에이르기까지다양성을보장받음국제표준형미들웨어의가장큰단점은많은하드웨어리소스를요구한다는점임 Copyright 1999-2007 by Alticast Corp. 9

Java related TV Standards The MHP (Multimedia Home Platform) specification was developed by DVB (Digital Video Broadcasting) Has emerged as key platform for advanced interactive TVrelated content Based on Java TV API OCAP (OpenCable Application Platform) is based on MHP Blu-ray Disc includes advanced Java technology-based interactivity (BD-J) DVB-MHP DVB-GEM OCAP ARIB b.23 ACAP Copyright 1999-2007 by Alticast Corp. 10

디지털양방향위성방송시스템 Data Flow Control Flow Raw Data Application Application Server Data Encoding Server DVB- MHP Authoring Tool Multiplex Manager PSI/SI Generator Emission Multiplexer Modulator & Transmitter Main Controller A/V Data A/V Program A/V Server CAS A/V Encoder SMS Response Server Data Service Provider Broadcasting System Viewer Copyright 1999-2007 by Alticast Corp. 11

알티캐스트의양방향 TV 미들웨어구조 Java Applications (EPG, Browser, Navigator ) APIs: Java TV, HAVi UI, JMF, DAVIC Java Platform Java VM JNI Graphics & Window System Global Executable MHP(GEM) Core RC/PS/ Util Application Manager MPEG2 Service selection Object Carousel Decoder Security Media Controller PSI/Section filter PVR extension MHP-PDR or OCAP-DVR MHP or OCAP Specific Network Specific SI engine Extended AM + others IPTV extension JMF add-on for AVC(WMV9, H.264) Application over HTTP IP Tuner extension Native Application Interface Native Application (EPG, Browser, Flash Player ) Portability APIs Porting Glue Extended glue for PVR Extended glue for IPTV Real-time OS, Hardware-specific Device drivers Devices (MPEG2 Demux. MPEG Decoder, OSD, Remote Controller) Primitive STB Hardware (Board, CPU, Flash, RAM )

리턴패스시스템의구조일반 통신망을통해전달된각셋톱박스의시그널은리턴패스시스템이라는서버에전달 서버는리턴패스를이용한사업자들의다른시스템에적절한조처를취함이과정에서리턴패스서버와의연동역시방송수신기용미들웨어 ( 예 : MHP, OCAP, ACAP) 가담당 리턴패스서버는양방향방송의응용에따라서다른서비스와연동된서비스를제공 예를들어, 금융거래를원할경우, 금융거래인증절차를위한인증서버 (authentication server) 와의대화를실시, PPV, VoD 를사용해야하는경우, 과금서버 (billing server) 및가입자관리서버 (SMS; subscriber management server) 와도대화 Copyright 1999-2007 by Alticast Corp. 15

Basic STB Design Process Requirement Analysis 1. Market Requirement (Business Model Dev.) 2. Product Requirement (Engineering Design) Base STB Hardware Design 1. PR Analysis 2. MR Implementation PR : Product Requirement MR : Market Requirement Port the MHP Middleware 1. Port MHP Middleware 2. Port EPG/PPV 3. Port Applications (MR Implementation) Concurrent HW, SW Design Performing Interactive Service Design 1. MR Analysis (SW Strategy Set Up) 2. Based on STB HW 3. Software Porting 4. Application Design based on HW, SW Port the Conditional Access 1. Port the CA SW Routines 2. Port SmartCard Interface (T-Commerce Interface) 3. Port Common CI Total Quality Assurance Test 1. Integrated among HW, CAS, Middleware 2. Integrated between OPG, STB 3. Integrated between Head-End, STB 4. Other QA Process (OTA, etc.) Grant and Deployment 1. Port MHP Middleware 2. Port EPG/PPV 3. Port Applications Copyright 1999-2006 by Alticast Corp. All rights are reserved 18

이미지를표시할수없습니다. 컴퓨터메모리가부족하여이미지를열수없거나이미지가손상되었습니다. 컴퓨터를다시시작한후파일을다시여십시오. 여전히빨간색 x 가나타나면이미지를삭제한다음다시삽입해야합니다. PayTV 를위한 CAS 미들웨어와 CAS와정합을해야하는이유 EPG 등을통한프로그램주문이이루어지는방식을채택하는모든응용에는미들웨어상의 EPG 응용과 CAS의과금시스템, 그리고 SMS, Billing 등과의방송송출용백오피스시스템과유연한연동관계를가져야하기때문 미들웨어가방송을통해전달된응용을통해 CAS의관장하의모든유료미디어의주문이들어가는주문처리를양방향방송시스템을통해구현이되어야하기때문 Copyright 1999-2007 by Alticast Corp. 19

itv 응용서비스인터페이스객체모델 (1) Scene 은복합객체 (complex object) 로서그내부에여러개의레이어 (layer) 를구조적으로갖춤 레이어는그내부에인터페이스요소 (interface component) 인액터 (actor) 를갖춤 액터들의움직임이나효과들의시작과끝을셧 (shot) 이라정의이셧에따라서화면에서나타나는 itv 응용의화면효과를설정 Copyright 1999-2007 by Alticast Corp. 20

Providing Pay TV Biz Environment Decide only when Stream Receiving Control Subscribe/non-Subscribe for given Channel (Multicast Stream) Control Purchase/non-Purchase Status for given PPV Stream Subscriber Manage/Billing Control Scrambling Key Control DRM Digital Rights Management Media Live Cycle Support Playing Time access Control Playing Due Date access Control World Tech. Trends CAS Conditional Access System We NEED - CAS for media Delivery & at the same time - DRM for media Redistribution via Home Network CAS-based Access Control on Media DRM-based Access Control on Media CP Copy Protection so many proprietary DRM technologies are developed till now InterTrust DRM, MS DRM, IBM DRM, Intel DRM, Sony DRM, etc. Working only when Copy operation processed Protect illegal digital Copy and distribution NDS provides Synamedia for media delivery over IP based Network Nagravision developed new IP CAS based on DVB-CSA IndetoAccess provides Indeto Pisys for IPTV for media delivery over IP Network They DOES NOT compatible nor inter-operable among DRM Technologies Copyright 1999-2006 by Alticast Corp. All rights are reserved 29

Market Research CAS World-Wide CAS Market Share Analysis Scientific Atlanta 8% Viacess 3% others 4% Sony 3% NDS 36% Motorola 12% Nagravision 34% World Tech. Trends Only 4 CAS companies occupies 90% in Pay-TV market NDS 36%, Nagravision 34%, Motorola 12%, Scientific Atlanta 8% Korea Pay-TV Market NDS (87.5%): SkyLife (D-Satellite), CJCable, BSI, KDMC (D-Cable), KT (IPTV) Nagravision (10%): Qrix, C&M (D-Cable), Conax (2.5%): KCTV, CMB (D-Cable) Copyright 1999-2006 by Alticast Corp. All rights are reserved 30

CAS Head-End ECMG & FECMG Entitlement Control Message Generator 2 input: CW + AC, generate ECMS 1 Generates Access Criteria (AC) for each Channels Stream Server Event Information Scheduler (EIS) Event Synchronization System (ESS) To Subscribers 3 ECM Security Server (SSH) ECM Authentication Secured Key Distribution Media Distribution Broadcasting Network (Satellite, Terrestrial, Cable, IPTV, etc.) 3 ECM EMMG Entitlement Mgmt. Message Generator 4 EMM 5 signed ECM Media Storage (MPEG-2) Media (MPEG-2) Uplink & Transmission Media Multiplexer MPEG-2 TS Generator Entitlement Comments (Refer) SMS Subscriber Mgmt. System SimulCrypt Synchronizer (SCS) Control Word (CW) Generator 5 signed EMM Media Scrambler supporting CSA Common Scrambling Algorithm 31

CAS Client Technology EPG PPV, nvod, VOD Browser and Purchase Mgr. PVR(DVR), npvr Browser Application #1 Application # n Data Broadcasting Universal Middleware (GEM based MHP/OCAP/ACAP) (Media Highway by Canal+ Technology) Specific Application Support (SAS) Module Secure Software Module (Software) Secure System Firmware Module (CA Middleware) Universal Middleware Porting GLUE Core Porting GLUE Real-Time Operating System SmartCard Module Interface (chip designed by CAS Co.) LSI Secure CPU Tuner Remote Controller Watcher 32

ETSI Standards Worker: Joint Technical Committee (JTC) Broadcast of the European Broadcasting Union (EBU), Comité Européen de Normalisation ELECtrotechnique (CENELEC) and the European Telecommunications Standards Institute (ETSI) 1996.10: ETR (ETSI Technical Report) 289 (13p) Digital Video Broadcasting (DVB); Support for use of scrambling and Conditional Access (CA) within digital broadcasting systems 2004.09: TS (Technical Specification) 103 197 (287p) Digital Video Broadcasting (DVB); Head-end implementation of DVB SimulCrypt v1.4.1 2002.01: TR (Technical Report) 102 035 Digital Video Broadcasting (DVB); Implementation Guidelines of the DVB Simulcrypt Standard v1.1.1 2003.01: TS (Technical Specification) 103 197 Digital Video Broadcasting (DVB);Head-end implementation of DVB SimulCrypt v1.3.1 Copyright 1999-2006 by Alticast Corp. All rights are reserved 33

Elements of DCAS Architecture a secure microprocessor with a secure bootloader installed inside the set-top or DTV; a keying and programming facility that can install secret keys into the secure microprocessor; authentication systems to pair elements of the system for example, the secure microprocessor ID and the transport chip ID inside the set-top or DTV A system to identify and track secure microprocessors system to identify and track secure microprocessors so that they may be properly validated by a trusted authority when they connect to the network Copyright 1999-2006 by Alticast Corp. All rights are reserved 36

D-CAS means Downloadable CAS Downloadable CAS DCAS is a proposal by the National Cable & Telecommunication Association Filed Nov. 30, 2005, per FCC order in March 17 2005 a Key Management System which operates with existing or new conditional access systems in devices employing the DCAS technology NCTA is requesting extension of integrated device ban to July 2008 in order to implement DCAS Q3 2007: keying facility online Q3 2007: DCAS chips ( phase 2 ASICs ) Q4 2007: network components of architecture Q1 2008: testing of retail & leased devices July 1, 2008: national deployment of DCAS Copyright 1999-2006 by Alticast Corp. All rights are reserved 37

EPG Product Overview Mosaic EPG mini EPG Grid EPG (Gemstar Patent) Channel Zapper PPV purchase (optional) Needs to CA interface Purchase token Mgmt STB Setup Management Preference channel list Reserved program Mgmt. OSD control, etc. PVR Controller (optional) Needs to CA interface Copyright 1999-2007 by Alticast Corp. All rights are reserved 39

Channel Zapping Process On-Air Media Channel Zapping Process (EPG task all processing after Channel Zapping) 4 kinds of viewer s right checking by EPG Remote-control Monitoring Module (Monitor I/F) EPG-Middleware-(SAS)CAS communication So many message and checking between 3 modules. Therefore, fast channel zapping engaged with these communication mechanism EPG-Middleware-(SAS) CAS are one-body 1 Channel Zapping Request 3. Right Check Request Data Broadcasting Universal Middleware 1 Channel Zapping Request 2. Right Check Request 4. Restriction Check Request EPG Software Mini EPG Grid EPG Mosaic EPG Setup Mgmt Zapper Decide Channel Display/Blocking with EPG Info On-Air Channel PPV Channel CAS: Conditional Access System SAS: Specific Application Support SAS Interface CAS Module Check Scrambled/non-Scrambled Stream Check Subscribe/Unsubscribe Channel Check Purchase/non-Purchase Stream STB Set-Up Data Managed by Middleware Check Restricted/non-Restricted Channel Copyright 1999-2006 by Alticast Corp. All rights are reserved 51

Market Research on EPG in Korea Media Operator Subscribers EPG provider IPRs Korean EPG Market Analysis CJ CableNet BSI(DMC) 2,000,000 2,500,000 NDS NDS Gemstar EPG Gemstar EPG KCTV 150,000 Alticast Corp. Gemstar EPG D-Cable KDMC 4,000,000 Alticast Corp. Gemstar EPG Qrix 500,000 Alticast Corp. Gemstar EPG C & M 1,500,000 Nagravision Nagravision EPG CMB N/A Alticast Corp. Gemstar EPG D-SAT SkyLife 2,000,000 NagraVision(Lysis) Lysis EPG Gemstar EPG Nagravision EPG Lysis EPG IP TV Total KT N/A 12,000,000 NDS Gemstar EPG Tech. Trends Notorious Gemstar International Co. (a News Corp Company) more than 3,000 IPRs, more than 200 Joint Venture Company Canal+ Technologies (childhood company of NDS) has Mosaic EPG Licenses EPG product providing is IPR business but close related CAS Technology Generally Mosaic, Grid, mini, Home Bar, Setup should be implemented Key Issues: implementation of EPG PIG (Picture in Graphics) Channel Zapping Key Issues: PPV purchasing via mini EPG interfaces Copyright 1999-2006 by Alticast Corp. All rights are reserved 54

EPG/PPV Architecture Overview EPG Data Source PSIP/SI Server EPG Data Providing on On-air media Stream PPV/VOD Server ipg Data Providing on PPV/VOD/nPVR media EPG Client Software EPG Server Upload/broadcasting connection 2 Interactive connection Local VOD Server PPV Data Source VOD Data Source 1. Mosaic EPG 2. Mini EPG 3. Grid EPG 4. Setup Mgmt 5. Zapper Upload/broadcasting connection 1 Audio/Video Source From Program Provider Stream Muxer MPEG-2 Stream Generator H.264 HD over MPEG-2 Transport Stream CAS based Interactive connection Conditional Access Management Server PPV Portal Software VOD Client Software PVR Browser Software icod Media Receiver CAS with SmartCard EPG Client Software PPV Portal VOD Client Software PVR Browser Software Media Distribution Network (Broadcasting, Communication) Cable, Satellite, Terrestrial Media Receiver HDD Copyright 1999-2006 by Alticast Corp. All rights are reserved 55

PPV Server EPG Server Local VOD Server Conditional Access Management Server PISP/SI Data Manipulation Block (Client Side) Channel Change Reservations Presentation Control after Channel Zapping EPG Client Mini EPG Grid EPG Mosaic EPG Setup Mgmt Zapper VOD Portal VOD Purchase Processor PPV Portal PPV Purchase Processor Channel Change Reserve VOD ipg Data (Client Side) PPV ipg Data (Client Side) Media Distribution Network (Broadcasting, Communication) Cable, Satellite, Terrestrial Set-Up Data Data Broadcasting Universal Middleware PVR Browsers PVR Recording Reservations Commerce Supported & Secured interactive Connection Memory Tuner Media Selector Buffering/ Jitter Management Media Demux Video Decoding NTSC/PAL Encoder or DVI Direct R/G/B Y/C CVBS Data/Address/Control Bus δ-fw Module Specific Application Support (SAS) Module CPU Audio Decoding Audio DAC L R CAS based Media Viewer s Right Checking HDD DRAM Memory Copyright 1999-2006 by Alticast Corp. All rights are reserved 56

IPTV 시장분석

지역별초고속인터넷가입자전망 From StrategyAnalytics Report Jan., 2007

총가구대비초고속가입자비율분석 From StrategyAnalytics Report Jan., 2007

Telco 의신사업전략의일환 IPTV 도입은기존초고속가입자의이탈 (Churn-Out) 방어및고객충성도향상 ( 규모의경제 ) 기존초고속인터넷가입자를대상으로 ARPU 확대를위한새로운수익원역할 ( 범위의경제 ) 방통융합시장의최종서비스가될홈네트워크시장장악 ( 시장지배 ) (HN의 4가지주요서비스 : Telecommunication, Security, Control, Entertainment) 기존초고속인터넷시장방어 ( 가입자이탈방지 ) IPTV 새로운수익원창출 (ARPU 확대 ) SO (%) (%) 8 90 7 CATV( 좌 ) Telco( 우 ) 89 Telco 월ARPU (US$) (Yankee Group, 2004) 92 179 10 5 7 15 8 42 HDTV PVR VOD 프리미엄비디오디지털방송기본방송 6 88 57 18 35 18 35 18 초고속 장거리 5 87 39 39 39 시내 '03.12 '04.3 '04.6 '04.9 '04.12 '05.2 전화전화 + 인터넷전화 + 인터넷 +Video < 초고속인터넷시장점유율추이 > 시내전화시외전화 HSI 기본방송디지털 Video Premium Video VOD PVR HDTV

통신사는새로운생존모델을찾을수밖에 From Sun Microsystems Strategy Report Jun., 2006 total NAM voice revenue forecast (bn$) 40 CDN$ 40 CDN$ 40 CDN$ The Threat before launching video AFTER launching video 350 300 Video ARPU (Euro/yr) NAM ARPU (US$) 250 200 149 209 150 100 50 126 134 137 123 132 0 Dec 02 Mar 03 Jun 03 Sep 03 Dec 03 VoD Pay-TV source: The Yankee Group, December 2003

TPS DCATV 와 IPTV 는기술발전에따라기술적차별성은사라질것으로예상 구분 IP 기반 TPS 케이블기반 TPS 망인프라기술특징관련표준장점서비스비디오전달과정 VDSL, Quasi FTTH(FTTP), FTTH 통신기반 Switched Architecture Vendor Dependent 양방향성우수하여 On-demand 기반개인화서비 스구현에유리 전화 (PSTN, VoIP), 인터넷 (xdsl, FTTH, LAN), 비디오 (IPTV, VoD) IPTV H/E 에서외부콘텐츠를정해진인코딩방 식 ( 예, H.264) 으로인코딩후 MPEG2 TS 로변환 Edge 시스템 (DSLAM 또는 L3 SW) 까지모든채 널전송 채널용량문제로요청채널만가입자망으로전송 가입자 STB 에서 TV 형식으로디코딩 HFC, Quasi - FTTH 방송기반 Broadcasting Architecture OpenCable, DOCSIS, OCAP 양방향의품질보장형 Video 전달유리 전화 (VoIP), 인터넷 (Cable Modem), 비디오 (CATV, VoD) DMC H/E 에서외부콘텐츠를정해진인코딩 방식 ( 예, MPEG2) 으로인코딩후 MPEG2 TS 로 변환 각 SO 에 MPEG2 TS 전달하면 SO 에서 QAM 변조후 RF 전송 가입자 STB 에서 MPEG2 신호로변환

유럽지역 IPTV 시장및표준화동향 67

유럽지역의 IPTV 사업자 (1) Company Type Country Name IPTV Launch Date Reported Subscribers 2006 YE Estimates Telekom Austria National Incumbent Telco Austria aondigital TV Mar-06 2,000 Q4-06 2,000 Belgacom National Incumbent Telco Belgium Belgacom TV Jun-05 102,971 Q3-06 135,000 Orange (France Telecom) National Incumbent Telco France Maligne TV Dec-03 421,000 Q3-06 575,000 Free (Iliad) Alice (Telecom Italia) Neuf Cegetel Competitive BSP Competitive BSP Competitive BSP France Freebox TV Dec-03 1,260,000 Q2-06 1,500,000 France TV Alice Jun-06 n/a 145,000 France NeufTV Feb-04 60,000 Q4-05 500,000 Club Internet (T-Online) Competitive BSP France TV à la Jul-06 n/a 15,000 demande From StrategyAnalytics Report Jan., 2007

유럽지역의 IPTV 사업자 (2) Company Type Country Name IPTV Launch Date Reported Subscribers 2006 YE Estimates Deutsche Telekom (T- Online) Hansenet (Telecom Italia) Fastweb National Incumbent Telco Competitive BSP Germany T-Home Oct-06 25,000 Q4-06 25,000 Germany Alice HomeTV May-06 n/a 14,000 Competitive 170,000 Q3- Italy TV di FastWeb Aug-03 BSP 06 190,000 Alice (Telecom Italia) KPN National Incumbent Telco National Incumbent Telco Italy Alice Home TV Dec-05 n/a 115,000 Netherlands MineTV May-06 n/a 5,000 Versatel (Tele2 Group) Competitive BSP Netherlands Tele2 Vision Aug-05 103,000 Q3-06 124,000 Telefonica National Incumbent Telco Spain Imagenio TV Apr-04 304,400 Q3-06 360,000 From StrategyAnalytics Report Jan., 2007

유럽지역의 IPTV 사업자 (3) Company Type Country Name IPTV Launch Date Reported Subscribers 2006 YE Estimates Bredbandsbol aget (Telenor) Competitive BSP Sweden Bredbandsbola get Digital TV Dec-04 23,000 Q3-06 30,000 Telia National Incumbent Telco Sweden Telia Digital- TV Jan-05 n/a 45,000 Swisscom National Incumbent Switzerland Bluewin TV Nov-06 Telco 20,000 Q4-06 20,000 British Telecom National Incumbent Telco UK BT Vision Dec-06 n/a 2,000 Tiscali (Home Choice) Competitive BSP UK Tiscali TV Aug-06 45,000 Q3-06 50,000 Others Western Europe 100,000 Total Western Europe 3,952,000 From StrategyAnalytics Report Jan., 2007

이태리 FastWeb 사례 (1) 이탈리아 FastWeb 사의 IPTV 는아직양호한사업실적을만들지못하고있으나, 기존 초고속서비스와의연계를통한시너지효과는거두고있다는평가 특징 CATV 사업자가없는유료방송시장환경에서초고속인터넷사업과 IPTV 사업병행 전체초고속인터넷가입자의 40% 가 STB 구매및임대 ( 이중 10 만명은프리미엄유료서비스가입 ) 아직전체수익에기여하는바는크지않고, 초고속인터넷서비스대비마진율이좋지않음 (2005 년 1 분기전체 ARPU 중약 10% 기여 ) Network Coverage

이태리 FastWeb 사례 (2) 2002 2003 2004 Q3 Q4 Q1 Q2 Q3 Q4 Q1 (Launch of DS L service in Q 3 2001) Launch of video telephony over DSL Launch of VO D service over DSL Launch of TV over DSL and PVR service Gradual deployment of DSL service. Mi gration of DSL customer to fiber infrast ructure when possible

이태리 FastWeb 사례 (3) Offering Price Coverage TV: 30 channels available today Video on Demand: catalog of 3 500 films Basic TV 30 Eu/month*, VAT included, includes : Pay-as-you-go 2Mb/s internet access Pay-as-you-go voice line 8 digital channels Remote PVR service Options RAI Click, access to RAI program on demand, pay per view of ful l access subscription for 6,9Eu per month Various digital TV packages from 6 to 15Eu per month (including CALCIO, other sport, premium cinema) VOD : 3 500 films Fastweb covers the 10 main Italian cities via its fiber and ADSL networks Available through their website and shops Distribution * Currently promoted at 25 EU/month ; plus one-time installation fee of 95Eu Source: Fastweb company website

DVB IPTV 표준화동향 Keep as much as possible from existing DTV standards Reuse existing IP specifications where possible Focus on data & protocols Infrastructure layer is independent of high level Applications Well known technologies: XML, IP protocols (IETF, ) Optional Network Provisioning Configuration Notification of changes HNED (HN End Device) inventory Service offering Network Provisioning HTTPs ID agent HTTP SD&S DVBSTP DNS SI AV/Data MPEG-2 TS Etc. RTP RTCP DHCP NTP SNTP RTSP IGMP From DVB Presentation Oct., 2006 DVB IETF MPEG TCP UDP IP DSCP Physical & data link layers; HNS Ethernet, HNS 1394,... TCP

DVB IPTV Roadmap DVB-IP Phases Commercial Requirements done Phase I Phase II Based on TS layer Base ed on new Technologies Technical Technical DVB-IP 1.1 TS 102 034 Commercial SD&S BCG AVC over TS Over IP TS 102 005 Home Network Al-FEC DVB-IP 1.2 DVB-IP Profiling Channel nb. Regional service Remote Management Content Download IPTV Security NSP Application Commercial Requirements in progre ss DVB-IP 1.X Probably runs longer Commercial Work starting Hybrid Broadcast/Broadband 2005 2006 2007 t From DVB Presentation Oct., 2006

유럽지역의 IPTV 가입자예측 Western Europe (millions) 2006 2007 2008 2009 2010 2011 Total Household Population 165.5 166.9 168.3 169.6 170.8 171.9 Total TV Households 159.6 161.0 162.8 164.5 165.4 166.4 % of Total Households 96% 96% 97% 97% 97% 97% Households Passed by IPTV 36.3 54.7 71.2 86.0 99.6 110.6 % of Total TV Households 23% 34% 44% 52% 60% 66% Connected IPTV Households 4.0 8.9 16.5 23.5 29.2 33.3 % of Total TV Households 2% 6% 10% 14% 18% 20% % of Households Passed by IPTV 11% 16% 23% 27% 29% 30% Pay/Subscription IPTV Households 1.8 3.3 6.8 10.9 15.1 18.6 % of Total TV Households 1% 2% 4% 7% 9% 11% % of Households Passed by IPTV 5% 6% 10% 13% 15% 17% % of Connected IPTV Households 46% 37% 41% 46% 52% 56% From StrategyAnalytics Report Jan., 2007

북미지역시장및표준화동향

북미지역 IPTV 사업자 Company Type Country Name IPTV AT&T Regional United States U-Verse TV Incumbent Telco SaskTel Regional Incumbent Telco Verizon Regional Incumbent Telco Launch Date December 2005 Canada Max IPTV September 2002 United States FiOS TV September 2005 From StrategyAnalytics Report Jan., 2007

북미지역의 SBC 와 Verizon 사례 MSO 대비초고속인터넷시장경쟁력열세인북미시장에서 Telco 의 IPTV 서비스가시도되고 있으며, 이는 MSO 의 NGNA(Next Generation Network Architecture) 추진을초래 구분 SBC Verizon IPTV 브랜드 U-Verse ( 망고도화프로젝트 : LightSpeed) FiOS TV Network 네트워크구조 : FTTN - Video Network (07년완성 ) : 18백만 Home pass(50%), 이외 50% 는 Echostar 제휴제공 - 20~25Mbps (4 video channel + 6MB data) 네트워크구조 : FTTP(Fiber-To-The-Premise) - ONT를가입자차고에설치 (4STB 지원 ) 댁내 : TP( 전화 ), Coax( 비디오 ) - Home Pass : 5 백만가구 ($1,000/ 가구 ) Access Sys. B-PON(Alcatel) 가입자당시스템가격은 $600-800 B-PON(AFC) 가입자당시스템가격은 $600-800 H/E Platform MS IPTV Edition MS Foundation Edition (Cable 방식 ) STB SA, Motorola IPTV Box Digital Cable Box (IP 방식은추후추진예정 ) 서비스 HDTV, VOD, DVR ITV : Multiple camera angle, multiple games, capture photo on home network 175 Video/ 음악채널 20+ HD 채널 1,800+ VOD 타이틀 Verizon 의경우, 2004 년 FTTH 투자비는연간총투자비 ($6 billion) 의약 10% * MSO : 복수종합유선방송사, SO : 종합유선방송사

Optical Network Terminal Optical Line Terminal

Verizon FiOS TV 가격모델

기타사업모델사례 해외 IPTV 추진사업자들은제공예정인서비스기능에따라 STB 의물리적기능및점검요소 들이상이하며, 단말단가는수급및유통모델에직접적인영향을미치게되어신중한접근중 IPTV Platform 채택현황및관련언론보도 MS IPTV Edition (IP 망기반 ) Bell Canada(Lab), BellSouth(Lab), SBC( 시험 + 상용 ) 지역 북미 MS Foundation Edition ( 케이블망기반 ) Verizon, CableVision, Comcast Cable, Megacable Swisscom / BlueWin, Telecom Italia(Lab), BT Reliance Infocomm( 인도, 상용 ), Telstra(Lab) 유럽 아시아 구분 내용 SwissComm BlueWin ( 스위스 ) 2005 년하반기를목표로현재 600 명대상 Market Trial 진행중이나, 상용화시점을연기 (STB 의기술적결함, MS 의비표준정책등으로인하여시장요구에대한신축적인대응이늦을뿐만아니라비용또한타시스템대비높다는점이지적되고있음 ) - The Regist.com (6/21) Telstra ( 호주 ) MS 의 EAP(Early Adaptor Program) 을이용하여 Lab Trial 하였으나 Field Trial 로확대하지않기로결정 (Telstra 내부및시장상황에따른결정 ) - Sydney Morning Herald (6/22), Zdnet.com (6/23) SBC( 미국 ) BellSouth ( 미국 ) 2005 년하반기상용화를전제로하였으나 2006 년초로연기 (MS Platform 의정합성문제 ) - USA Today (6/7) 2004 년말부터 9 개월간 Lab Trial 진행중 (MS 가아닌 Open 플랫폼을채택할움직임 ) - TheRegister.com (6/1)

IPTV + HN 국제표준화범위 Contribution Network Distribution Network Access Networks Home Network From DVB Presentation Oct., 2006 Studio IP Studio Final Studio Backbone Primary Head End Secondary Head Ends IP IP Home Gateway IP STB STB Mobile Studio Fixed Studio STB

북미지역 IPTV 가입자예측 North America (millions) 2006 2007 2008 2009 2010 2011 Total Household Population 126.1 127.4 128.6 129.9 131.1 132.2 Total TV Households 123.2 124.3 125.4 126.7 128.1 130.7 % of Total Households 98% 98% 98% 98% 98% 99% Households Passed by IPTV 3.0 7.2 14.3 27.0 43.1 62.2 % of Total TV Households 2% 6% 11% 21% 34% 48% Connected IPTV Households 0.4 1.0 2.1 4.4 7.3 11.3 % of Total TV Households 0% 1% 2% 3% 6% 9% % of Households Passed by IPTV 12% 14% 15% 16% 17% 18% Pay/Subscription IPTV Households 0.4 1.0 2.1 4.4 7.3 11.3 % of Total TV Households 0% 1% 2% 3% 6% 9% % of Households Passed by IPTV 12% 14% 15% 16% 17% 18% % of Connected IPTV Households 100% 100% 100% 100% 100% 100% From StrategyAnalytics Report Jan., 2007

미디어사업의패러다임변화

기존방송사의사업모델 Media Source (Global Sourcing Media) Media Source PP (Program Provider) Media Source (Media Productions) Deliver Safe and Clean Screen to Subscribers Media Delivery Broadcasting Network (Terrestrial, Cable, Satellite) Media Distributor SO (Service Operator) 2 nd Biz Model Monthly Subscription Fee and Subscribers Maintenance Fee TV watching fee for public broadcaster management 1 st Biz Model Sponsorship for Advertisements (Safe and Clean Screen Delivery to Subscribers or Viewers) Media Sponsors (Advertisers)

디지털방송사의사업모델변화 (1) Multi Channel Capacities deliver more contents to subscribers Media Source (Global Sourcing Media) Media Source PP (Program Provider) Media Source (Media Productions) Safer and Cleaner Screen to Subscribers (2) Deliver Digital Coded High-Quality Audio and Video Media Delivery Broadcasting Network (Terrestrial, Cable, Satellite) Media Distributor SO (Service Operator) (3) Providing Interactivity via Communication Network 4 th Biz Model Media Purchasing Support Interactive Entertainment & Valuable Information Providing 3 rd Biz Model Interactive Advertisements (Research Active Product Response and Market Reaction) Media Sponsors (Advertisers)

IPTV의기반기술과장비 (IPTV 기술기준 ) 디지털미디어 (PP) 아날로그미디어 (PP) Media Encoder MPEG-4 Part 10 AVC (H.264) 대한민국기술기준 Interactive Application 지상파미들웨어기반양방향방송대한민국기술기준 모듈레이터가사라짐튜너가사라짐 IPTV는전국방송양방향성의극대화 해외미디어 미디어먹서 MPEG-2 TS 대한민국국가표준 Meta Data EPG 를위한 PSIP/SI 서비스등 TV Contents Protection 분리또는교체가능형대한민국기술기준 IPTV 셋톱박스 지상파방송의실시간재전송 IP Multicasting (IGMP 프로토콜 ) 대한민국기술기준 IP 기반의 QoS 보장형네트워크

디지털문화의보급과시청자의미디어용도변화 생산자이자소비자 (Prosumer) Producer + Consumer = Prosumer ( 미디어의생산자이자소비자 ) UCC (User Created Contents) 의활성화 단순히보고즐기는미디어에서참여하는미디어로의변화 새로운미디어사업모델의등장 Download and Play (DnP DnP) 의보급과확산 ( 예 : 하나 TV) 모바일이동방송의보급 ( 예 : 지상파 / 위성 DMB) 저장형미디어의등장 ( 예 : PVR) 개인미디어소비의확산 ( 예 : PMP Personal Multimedia Player) 생활속통신 유비쿼터스라이프 값싸고다양한통신시스템의개발과보급 ( 예 : 블루투스 ) 값싸고저렴한저장장치의개발 ( 예 : USB 메모리저장장치 ) 손끝에서지구촌접속의일반화 ( 예 : WiFi, WiBro 의개발과보급 )

주목해야할점 통신장비 미디어의주문과소비가손쉬워짐에따른양방향성의극대화 소비자를위한공간의자유도를높이는장비로각광 저장형미디어 유비쿼터스미디어 통신 + 저장장비 + 양방향성지원 = 배달중심미디어에서소비중심미디어로의패러다임변화 저장장비 미디어소비의개인화촉진 ( 양방향성지원 개인선호미디어주문과소비 ) 방송을통한실시간미디어배달은물론, 배달된미디어의후소비패턴의등장 (push VOD) 주문형미디어의일반화 (DnP, VOD, PMP) 양방향성의극대화 가입자중심의서비스 채널중심 - 방송보급형 P2P 미디어 인터넷세대의미디어소비지원 PVR, npvr, DnP, push VOD 고용량저장장치휴대멀티미디어 Prosumer

미디어유통사업의모델제안

Media Delivery Biz Name Video On Demand Server Storage Client Storage Real VOD O X Subscriber VOD O X Near VOD X X Push VOD O O Download & Play O O Network PVR (npvr) O X Personal Video Recorder (PVR) Peer to Peer N/A O X O Remark Real Clicking & Play QoS Reserved Required Series Pass, Duration based Pass QoS Reserved Required Pay per View (PPV) QoS Required Narrow band support - User Request based Push - Push and Purchase Buffering Service Near Real-Time Media Delivery - Server Buffering - Client Buffering Technically Similar with Real VOD (QoS Required) Delivery between Subscribers - Peer Directory Server Service - Only support Download model - Download & Play (Buffering) Model

Real/Subscriber VOD Data Flow Media Encoding/Trans-coding Now MPEG-4 Part 10 AVC (H.264) Media Original Source (digital or analog) Interactive Application GEM based ACAP/OCAP/MHP TV Server-Side Prepared Media Storage (Server-side Buffer) Prepared in MPEG-2 TS contained H.264 and associated digital data Media Multiplexing Server Now MPEG-2 TS Meta Data Program related PSIP/SI etc. Unicast Streaming Server MPEG-2 Transport Stream Deliver Media in Real-Tim me Network QoS Required IPTV Receiver Delivery Network

Near VOD Data Flow Media Encoding/Trans-coding Now MPEG-4 Part 10 AVC (H.264) Media Original Source (digital or analog) Interactive Application GEM based ACAP/OCAP/MHP TV Deliver with Temporal Interval No Storage is Required Media Multiplexing Server Now MPEG-2 TS Meta Data Program related PSIP/SI etc. Multicast Streaming Server MPEG-2 Transport Stream Deliver Media in Real-Time e Network QoS Required IPTV Receiver Ordinary IPTV Broadcasting System through Multicasting Streaming Delivery Network

Network PVR Data/Control Flow Media Encoding/Trans-coding Now MPEG-4 Part 10 AVC (H.264) Media Original Source (digital or analog) Interactive Application GEM based ACAP/OCAP/MHP TV Media Multiplexing Server Record Media on Subscriber Request Server-Side Media Storage for Rent User Disk located in Server-Side Controlled by User Request Now MPEG-2 TS Meta Data Program related PSIP/SI etc. Unicast Streaming Server MPEG-2 Transport Stream Realtime User Control Transfer Deliver Media in Real-Time e Network QoS Required IPTV Receiver Real-Time Control Network QoS Required Delivery Network

PVR Data Flow Digital Media Delivered in Digital Format Media Encoding/Trans-coding Now MPEG-4 Part 10 AVC (H.264) Analog Media Delivered in Analog Format Client-side Storage (Client-side Buffer) TV Foreign Media Delivered in various Format Media Multiplexing Server Watching while Recording Time Shifting Pause Broadcasting IPTV PVR Receiver Now MPEG-2 TS Deliver Media in Real-Time Network QoS Required Multicast Streaming Server MPEG-2 Transport Stream Domestic Terrestrial Media Delivered in MPEG-2 Format Delivery Network 99

Standards in PVR ( 미들웨어결합 ) MHP PDR Spec released in March, 2005 The organization for MHP conformance test is writing MHP- PDR test case for implementation authentication Carriage of the TV-Anytime data within DVB transport stream released in Q4, 2004 Commercial PVR based on MHP-PDR is now on-going Telenet (Belgium) from Q4 of 2006, 25,000 subscribers OCAP-DVR Spec released in Q2, 2004 The last updated release was done in May, 2005 100

Push VOD Data Flow Media Original Source (digital or analog) Media Encoding/Trans-coding Now MPEG-4 Part 10 AVC (H.264) Biz Model Review 1. Download on Demand 2. Push and Purchase Offer TV Interactive Application GEM based ACAP/OCAP/MHP Client-side Storage (Client-side Buffer) Meta Data Program related PSIP/SI etc. Now MPEG-2 TS Media Multiplexing Server Stored in MPEG-2 TS Format Multicast Streaming Server MPEG-2 Transport Stream IPTV Receiver Narrow Band Support Download while Network is not Busy Server-Side Prepared Media Storage (Server-side Buffer) Prepared in MPEG-2 TS contained H.264 and associated digital data Copyright 2006 by Zino Lee Delivery Option Support Unicast Streaming Server MPEG-2 Transport Stream Delivery Network

Download and Play Data Flow Media Original Source (digital or analog) Media Encoding/Trans-coding Now MPEG-4 Part 10 AVC (H.264) Push VOD + Playing while Downloading TV Interactive Application GEM based ACAP/OCAP/MHP Client-side Storage (Client-side Buffer) Meta Data Program related PSIP/SI etc. Now MPEG-2 TS Media Multiplexing Server Playing while Recording Time Shifted Time Shifting Multicast Streaming Server MPEG-2 Transport Stream IPTV Receiver Near Real-Time Support Streaming with Buffer Support Server-Side Prepared Media Storage (Server-side Buffer) Prepared in MPEG-2 TS contained H.264 and associated digital data Delivery Option Support Unicast Streaming Server MPEG-2 Transport Stream Delivery Network

Peer to Peer Data Flow TV TV User Query to P2P Directory Server Client-side Storage IPTV Receiver User Query and Selective Download Media Directory Meta-data Subscribe to Peer-2-Peer Directory Server IPTV Receiver Step2. User Query and Query Result Listing on TV Step3. Choose from Query Result and Download Delivery Network Step1. Subscribe Meta-Data to P2P Server when Log-On

결론및향후전망

TV = Broadband Beyond PC From Sun Microsystems Strategy Report Jun., 2006 Broadband Penetration (% households) 100% 75% 50% 1. Aggressive ma rketing 2. Flexible pri cing & bandwid th management 3. New services over PC 4. Beyond PC TV sets Videophony Today + HSI new PC services Beyond PC DSL dial-up Conver sion Non-internet P C conversion Non PC conv ersion Sequentially address different population segments ~100% have a TV set 30-60% have a PC 20-40% are on the web 25% 15-30% have broadband pote ntial 5-15% have already broadba nd

For the Future Media Business Media Provider Media Creator Media Delivery Network Networked Storage For Rental Subscriber s Private Network direct cable Global Media Provider In-Home Media Storage Inner Home Media Display Interactive Application Provider Data Source Provider User Created Contents (UCC) PODcasting Media Delivery Network with Business Model (including IP Network) Business Model needs commerce with value-added (charge-payment) So, it needs digital sales and re-sales mechanism under fully controlled about charge-payment Photo-casting Home Media Gateway User Created Contents (UCC) Media Re-Distribution Home Network re-produced User Contents Pod-casting Hand-Held Held Devices

패러다임쉬프트 (Paradigm Shift) 배달중심의미디어 방송국중심의미디어는미디어의신속한배달을중심으로한미디어배달문화 양방향성지원을위한사업모델지원소프트웨어플랫폼중심의솔루션 다양한통신장비 다양한저장장비 패러다임쉬프트 소비중심의미디어 소비자가자신이원하는미디어를선택하고주문하여편한방식으로소비하는미디어

Alticast 해외현지사업현황 Core Competencies Leader in Open Standard Technology : - providing forefront technologies for digital interactive TV based on open standard End-to-End Solution Provider : - delivering a comprehensive software platform combined with dedicated services for the creation, delivery, and reception of itv contents based on DVB-MHP and OCAP standard Market-Proven Expertise : - applying the extensive know-how for successfully deploying large-scale DVB-MHP and OCAP-based itv services across the globe Global Alticast Frankfurt, Germany Beijing, China Denver, USA Milan, Italy Seoul, Korea Headquarter

Alticast 의양방향 TV 솔루션제품군

Alticast GmbH ( 유럽 ) 이태리 DTT (Mediaset, RAI) STB 시장수요확대 05 년 55 만대공급 06 년 48 만대공급 07 년최소 60 만대예상 (Humax / Zinwell 및기타국내업체 ) 신규 MHP 시장발굴 벨기에케이블 Telenet : MHP-PVR 박스공급추진 오스트리아지상파사업자용박스공급추진 (Technotrend) 오스트리아 Liwest 케이블박스공급추진 : DMT, 한단개발완료, 신규로열티수익 스페인, 핀란드등신규 MHP 사업자마케팅진행 MHP bolt-on TV 가전업체마케팅 (Phillips 등 ) 신규미들웨어시장 (Entavio/ Blucom) 독일위성사업자 APS 주도의모바일폰연계 Interactive TV 서비스 APS 와의미들웨어개발공급계약체결 국내외 STB 업체 Entavio/Blucom 포팅계약체결 : 향후미들웨어로열티수익원

Alticast Inc. ( 미국 ) 삼성 HD DVR 박스를통한 MSO 및중소 SO 시장적극공략 : Time Warner Cable 초기삼성 OCAP 박스도입계약체결 (10 만대 ) : Cox Communication 등사업자 Lab trial 진행중 : 칩셋, 솔루션어플리케이션개발업체등과의협력마케팅지속진행 (Intel, Zoran, Sigma Design) 기타사업 : Scientific Atlanta H/E 시스템과의정합완료로 AltiSynchro 영업강화 : MHP Bolt-on TV 가전업체마케팅 (Hitachi, Toshiba, Sony, Panasonic 등 )

Alticast 본사 / 중국 대만 CNS, EMC Pay TV 사업자 MHP 선정대기 사우디 DTT 사업자 (TWP) MHP 서비스확대 : MHP 서비스가입자점진적증가 : AltiSynchro 시스템공급 ( 시험방송용 ) : 향후 Retrun-path 시스템공급및어플리케이션개발공급 중국 MHP 미들웨어표준활동주시및참여방안검토 말레이시아 DTT 사업자 (RTM) MHP 시범서비스 : STB 협력업체를통한 2,000 대시범서비스개시 (2007. 4) 인도 MHP 사업제안 : 위성 / 케이블 / IPTV 서비스사업자기술컨설팅및솔루션제안 : Reliance, Barti, HFCL 등미들웨어솔루션업체평가진행중

Thank you 주식회사알티캐스트 δ-project TFT 이진호 (zino@alticast.com) 서울특별시서초구서초동 1328-3번지나라종합금융빌딩 18층우편번호 : 137-070 TEL: 02 2007 7715 FAX: 02 2007 7797 Mobile: 010 4816 7369 http://www.alticast.com zino@alticast.com Copyright 1999-2007 by Alticast Corp. 114