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이상민이사솔루션전략본부 SAP Korea 10 April 2012 SAP 모빌리티솔루션을통한 기업의빠른가치실현

It s not about knowing, it s about doing

The 4 th Wave of Enterprise Computing (Post PC Era) Mobility 전략고려사항 11 Mobile을 UI의변화가아닌일하는방식의변화로볼필요가있음 22 조직의 IT전략보다개인의선호도가우선. 개인은고객뿐만아니라직원도포함 33 기기표준화전략은거의불가능하고유용하지도않음. BYOD 정책. ( 개인선호의다양성, Mobile 업계의역동성 ) 2012 SAP AG. All rights reserved. 8

Employees Customers Partners Mobility Challenges 기기표준화방식으로해결불가 계속확장되는 모바일사용자지원 보안침해 기기선택권지원 비용통제 TCO 통제불능 LoB/Industry Processes Customer & Partner Processes Business Analytics 모든비즈니스프로세스와 분석을모바일화 TCO 및 TCD 관리 관리의어려움 확장의어려움 SAP Business Suite Databases Third Party Apps 모바일사용시나리오별로 다양한시스템에접근 2012 SAP AG. All rights reserved. 9

SAP End To End Solution 대부분의 주요기기지원 SAP Store for Mobile Apps 바로쓸수있는 Hosting Consulting RDS LoB/Industry Apps Customer/Partner Apps SAP Mobility Platform Analytics Apps 모바일 APPs E2E 모바일플랫폼 MEAP MDM MCAP 기존시스템연결 SAP Business Suite Databases Third Party Apps 2012 SAP AG. All rights reserved. 10

Enterprise Mobility Market Analysis Enterprise Mobility Market $ Billion Shift Mobile towards Enterprise Packaged Apps Apps Market $ Billion 20.1 B2C Apps B2E, B2B Apps Platform Security & Messaging 10.5 0.7 5.0 1.1 7.7 2.7 0.9 1.5 0.3 0.4 2010 2015 *May 2011, IDC Worldwide Enterprise Applications 2012 SAP AG. All rights reserved. 12

Mobile Applications Direction Dozens of Apps ~40% SAP Apps Hundreds of Apps ~30% SAP Apps Thousands of Apps ~20% SAP Apps SAP-Built 20+ apps 1H 2012 many more 2H 2012 People Productivity Industry Lines of Business Enhanced Analytics and Dashboards Process People Productivity Industries Partner-Built 100+ apps certified 2012 Analytics Consumer Process Analytics Consumer User Experience Improvements Lines of Business Today Planned Future 2012 SAP AG. All rights reserved. 13

Mobile PROCESS Apps Aerospace and Defense Aircraft Line Maintenance (Concept) Automotive Track and Trace My SAP Tasks (Concept) Banking Personal Loan (Concept) Consumer Products SAP Retail Execution Beauty Sales Advisor (Concept) Furniture Order (Concept) Retail Direct (Concept) Healthcare E-Care Higher Education istudent (Concept) IM & C Deal Closer (Concept) Insurance Insurance Agent Claims 2 Go (Concept) Oil and Gas Safety Observer (Concept) SAP EAM Work Order Professional Services MRS Field Service Execution (Concept) Quickstaff (Concept) Public Sector SAP Citizen Connect Retail SAP Consumer Mobile Solution (Apollo) Mobile Inventory Manager SAP Loyalty Shopping Assistant Always In-Stock (Concept) Customize Me (Concept) Personal Shopper (Concept) Transportation SAP Transport Tendering Utilities Mobile Case Reporter Mobile Readiness SAP EAM Work Order Consumer Utilities (Concept) Smart Meter Analytics (Concept) Utilities Manager (Concept) SAP Retail Execution Mobile App 2012 SAP AG. All rights reserved. 14

Mobile PRODUCTIVITY Apps Human Capital Management SAP Employee Lookup SAP Interview Assistant SAP Manager Insight SAP HR Approvals SAP Leave Request SAP Timesheet SCM and Manufacturing SAP Cart Approval SAP ERP Quality Issue SAP Employees SAP Now SAP Box SAP ValueVu SAP Streamwork CRM@SAP Finance and Risk SAP Access Approver SAP Payment Approvals SAP Travel Expense Approval SAP Travel Receipt Capture Sales and Service SAP CRM Sales SAP Customer Briefing SAP Customers and Contacts SAP Customer Financial Factsheet SAP ERP Order Status SAP Material Availability SAP Sales OnDemand SAP Sales Order Notification Sybase Mobile Sales and Workflow 2012 SAP AG. All rights reserved. 15

SAP Mobile Apps based on SAP Mobility Platform SAP Apps Partner Apps Custom Apps MBO Web Service Sybase Unwired Platform BAPI Wrapper OData OData SAP NetWeaver Gateway Backend Systems (SAP and Non SAP) Afaria A robust platform for mobile apps Packaged apps that are customizable 2012 SAP AG. All rights reserved. 18

Sybase Unwired Platform 아키텍처 한번의개발로다양한디바이스에쉽게배포 기존엔터프라이즈애플리케이션과의간편한통합 개발복잡성제거및개발비용절감 * MEAP : Mobile Enterprise Application Platforms [ 연결 ] 이기종백엔드데이터소스연결지원 [ 생성 ] 모바일애플리케이션설계및개발 개발도구 (Eclipse) [ 사용 ] 보안, 효율, 신뢰성있는데이터전달을사용하여다양한기기들을연결 SAP Applications SAP NetWeaver Gateway Databases Web services 모바일비즈니스오브젝트 OData Interface SUP 서버 네이티브애플리케이션 하이브리드웹 Android iphone / ipad Blackberry Windows Windows Mobile 관리콘솔 + AFARIA [ 관리 ] 기기및서버관리, 배포및보안지원 2012 SAP AG. All rights reserved. 20

SUP 를통한개발효율성확보 SAP 모바일플랫폼의경쟁력있는 TCO 이점 Costs 중요한의사결정포인트 Point Mobility Solutions MEAP with little SAP integration SAP Mobility Platform 모바일개발자는실제개발의시간은전체시간에약20% 를사용한다 나머지 80% 의시간은여러종류의스마트폰과네트워크전반에걸쳐배포하기위해그애플리케이션을적용시키는데사용한다. Source: Jupiter Research < 5 < 10 < 20 < 40 2012 SAP AG. All rights reserved. 21

How does SUP help reduce TCO? Application Development Infrastructure Platform Services Windows Mobile BlackBerry iphone ipad Android Connection management Data security (on device and OTA) Version control Mobile client databases for offline use Data synchronization ERP, database, business app integration Logging & reporting 2012 SAP AG. All rights reserved. 22

Case 1 : Citizen City Connect (Native) - 민원신청서비스 Built using X-Code Developed in 3 weeks SAP Mobility Platform SAP CRM 시티커넥트는서비스요청및불편사항신고등민원신청을쉽게할수있도록제공되는모바일애플리케이션으로스마트폰의카메라, 위치기반서비스 (LBS) 등의기능을활용하여정확한신청정보를얻을수있으며이에따라빠른서비스대응이가능하여시민의만족도를높일수있음. 파손된도로신고, 교통사고신고 낙서신고, 불법쓰레기및낙석신고 쓰러진나무신고 신청인정보설정 ( 이름, 메일주소등.) 2012 SAP AG. All rights reserved. 23

Case 2 : Sales Manager (HTML5) - 위치기반고객정보및협업지원 Built using HTML5 Developed in 3 weeks SAP Mobile Platform SAP CRM SAP StreamWorks Gather Account Information from SAP CRM Present on a device location map Update Team using SAP StreamWork application 2012 SAP AG. All rights reserved. 24

#1 MDM 솔루션인 AFARIA 를통한기기관리및보안인프라구축 Windows 32 iphone ipad Android BB Symbian Palm Windows Mobile Planned WP7 WebOS 소프트웨어배포 원격디바이스설정및기능제어 분실 / 도난에대한디바이스보안 관리프로세스자동화 H/W, S/W, 통신비통계및모니터링 (BO BI Integration) Web Service APIs ( 출입문시스템, HRMS 연계 ) Self Service Portal 전세계기업용모바일기기관리소프트웨어시장에서 10 년연속 1 위, 2011 모바일기기관리시장 1 위, 2010 역동적인모바일시장에서 #1 시장영향력을바탕으로 OS 및모바일기기제조사와지속적제휴관계유지및확대 2012 SAP AG. All rights reserved. 25

SAP Store, it s also your business Develop SUP 기반의 App 개발. 다운로드가능한평가판제공 Certification icc@sap.com Sign Sell SAP Store Agreement S/W revenue = 85 : 15 SAP Store 를통한고객직접체험및영업 다양한 SAP 채널을통해마케팅경로제공 파트너영업담당자에게잠재고객연결 계약완료및구현 2012 SAP AG. All rights reserved. 29

Mobilizing the Enterprise Is Complex Ease of Use Device Choice Apps & More Apps! 사용자요구사항 Security Device & App Management Development Tools & TCD/TCO Device and Backend Diversity 기업요구사항 2012 SAP AG. All rights reserved. 32

Device Choice Security Device & App Management Development Tools & TCD/TCO Device and Backend Diversity 글로벌시장을대상으로범용성을제공할수있는유일한모바일솔루션기업 모바일 OS 기업고객 전세계 120 개국에서약 11 만의기업이 SAP 사용 (Fortune 500 대기업의 76%) 글로벌제조사 세계 1 위모바일솔루션기업 신규 OS 지속적지원 지속적협력유지및확장 2012 SAP AG. All rights reserved. 33

Ease of Use Apps & More Apps! Development Tools & TCD/TCO Device and Backend Diversity 글로벌대상의 Enterprise Mobilization 을위한기업용앱스토어를제공기업용솔루션의 No.1 기업인 SAP 만이제공할수있는영역 기업고객 전세계 120 개국에서약 11 만의기업이 SAP 사용 (Fortune 500 대기업의 76%) SAP 모바일앱 20% SAP Store 글로벌대상유일한기업용앱스토어 80% 파트너모바일앱 SAP 모바일파트너 SAP Eco Hub 2012 SAP AG. All rights reserved. 34

SAP Enterprise Mobile Developers SAP Corp. will proactively support to foster at least 1,000,000 Enterprise Mobile developer globally, and hope the majority will be from Korea as soon as possible Sanjay Poonen, SAP Solution GTM Executive SAP own Mobile Training Course in 2012 Government-SAP own Mobile Training Course in Q3 SAP Mobile Innovation Center : 3 Customers with 2 scenarios (2012 Q2) MOU with University for Mobility 2012 SAP AG. All rights reserved. 35

Enterprise Mobilization No.1 in the world 대한민국세계 1 위 검색 인구당핸드폰보유량세계 1위초고속인터넷가입률세계 1위인터넷이용시간세계 1위 SAP Store App 등록 1 위 전자정부 1 위 네티즌참여율세계 1 위 교육열세계 1 위 컴퓨터보급세계 1위휴대전화보급성장세계 1위반도체생산량세계 1위선박건조율세계 1위제철조강생산량세계 1위 SAP Store App 매출 1 위 SAP Store App 만족도 1 위 아이큐세계 1위어린이인터넷이용률세계 1위닷컴도메인보유율세계 2위인터넷뱅킹이용률세계 3위학업취득비율세계 1위 2012 SAP AG. All rights reserved. 36

Thank you SAP Korea

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