모바일인터넷포럼 이봉호 ( ) 임성택 () 황주성 () 김영곤 김성철 이호근 박찬희 홍원기 박종태 김경선 이재일 전종홍 김도연 () 이원태 () 류석진 김은미 배영 김기창 권호천 김종덕 KAIST 문수복 추현승 하원규
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. 15 2 (:, %) * : (2010. 2) (IDC, 2010) 08 1 4 (11.8%) 13 6 (38.5%) (, 2010. 4.) OS OS ios 10 11 58.6%(, 2010. 11. 29.) OS 2 ios, 11 1 (, 10. 12. 12.)
16 1 AppStore (Apple) Android (Google) Windows Marketplace for Mobile (Microsoft) Ovi Store (Nokia) Blackberry Application Store Front Apple : Apple (Google ) 25 : (Google ) Windows Live ID PC Windows 7 Phone, ( ) : : (RIM ) * : ATALAS(2009) : 70% Apple: 30% : 70% : 30% : 70% MS: 30% : 70% Nokia: 30% : 80% RIM: 20% 2 1.0 2.0 Screen, N-Screen BM, VAS, Premium DIY,,, * : (2010)
. 17 2. : MNO : OS / HTML5, API : (OS), () (Web) (KISDI, 10. 11) PC Niche Biz
18 09 14 108%( 40 ) (Cisco, 2010) 3 3, Telco KT 3W (WCDMA, Wibro, WiFi) AT&T LTE (2011), TCO IP (2012), NTT Docomo IMS (2012) (WAC), OS, Device, WAC(Wholesale Application Community) 24 (OS), OS. 2011 2 KT Show App Store (2009) Open OS, Econovation Center. SKT SK Application Framework, API Open(Maps, LBS, SMS, )
. 19 Hub UI, (Gateway) Facebook Connect Google Wave SNS SKT,, OS (Bada) 1.0 ( 09), 2011 2.0 OS. S OS (2.3),., OS () + LG () ()
20., + ( SNS ).,,. (OS) PC 2%, 18% (,, 2010) (OS), 98.29% (24, 2010. 7. 30) vs. (Steve Jobs, Apple) vs. (Vic Gondotra, Google). HTML 5,
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22 59.4%, 69.1%, 40.9%, 34.5%(, 2010. 3) > > > >,,,, 1 66.0%, 25.2% 1.. 87.6% 82.8%, (Wi-Fi) 81.6% (31.4%) (30.8%) 4.,
. 23 08. 5, 08. 11, 09. 1, 09. 7 (high politics) (low politics) (life-style politics) (smart politics) 10. 2, 10. 6. 2
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. 10 31,,, ( ),.,, (best practice) (,,, )
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. 10 35. ROI(Return On Investment),, keystone player. niche player small fish.. (WIPI).
36 ( : ),,
. 10 37 (USIM lock ) (2010 10 1 ) (MVNO) (MNO), (USIM),
38 WAP (MNO),,, ( ),,, ( : vs. html5 vs. ), MVNO 3G MVNO, 3G MVNO,, MVNO MVNO
. 10 39 (WiFi) (Virtual Integrator) ID (Single-sign On) USIM 3G WAP USIM USIM, (IMEI:International Mobile Equipment Identifier) 3G WiFi,, (4G)
40 30 50 2009 KT 2010 1 ARPU 35,961 4 36,349 4G PC, TV TV Super WiFi WAN 700M TV (Digital Dividend: 698Mhz 806Mhz)
. 10 41,,,, ITS,, Super WiFi, WiFi, WiFi 2.4Giga 80M, WiFi (,, ) ( ) WiFi ( 295 3,000:2010, 31 2,500 : 2010 ) Boingo Wibro LTE Wimax(Wibro ) 3G, 100Mbps 4G( :
42 LTE-Advanced, Wimax2 ), 1: (32.5%), WiFi(20.6%). (2010 9 ) PC (Connected Device) TV, PC WiFi, (3G, 3.5G)
. 10 43 OPMD(One Person Multi Device) KT SKT T (7 14 ), N-,, PC MID(Mobile Internet Device)., Business Choice(2 50 ), AT&T, / / : ( )
44 10. 11 500,,,,,, PC, LBS SNS
. 10 45 (Third Party) 10. 5 SNS, 2009 3,700( 77.2%) 8.5%, 191, 7 810 1 ( b, 2010),,, (, ) ( ) (bridging digital divide by interface design)
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. 10 47 :, (ground work) 2009,.,,,,, ( )
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. 10 49,,,,, S/W,
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. 10 51, 2 5 (, 2010),, 10. 8 1 19% (Nielson, 2010) 10. 11 CNN 42% (Kiesow, 2010) PEW, 10.11 26%. 14%, 12%, 10% (Smith & Rainie, 2010) ( 10. 6 ), ( 09., 10. 8 ) 09 (mobi) SNS,
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. 10 55, (Wordpress; ), (Shelves; ),, 3,
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58 (2009),,. (2010),,. (2010),,. (2010), 2.0, KT. (2010), 2010,. (2010a), 2010,. (2010b),,. (2010).,. Burrows, P.(2010, Jan. 14). Apple vs Google: How the battle between Silicon Valley s superstars will shape the future of mobile computing, BusinessWeek. BusinessWeek(2010). http://www.businessweek.com/innovate/global_index/ Facebook(2010). http://www.facebook.com/press/info.php?statistics Forbes(2009). http://www.forbes.com/2009/08/10/government-internet-software-technologybreakthroughs-oreilly.html Gawer & Cusumano.(2008). How Companies Become Platform Leaders. MIT Sloan Management Review 49(2). Iansiti, M. & R. Levien.(2004). The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation and sustainability, Harvard
59 Business School Press. Kiesow, Damon.(2010). Election coverage drives mobile traffic for CNN, www.poynter.org (http://www.poynter.org/latest-news/media-lab/mobile-media/106673/election-cove rage-drives-mobile-traffic-for-cnn/) Nielson(2010), Australian Election Drives Record Mobile Web Usage, www.nielson.com (http://blog.nielsen.com/nielsenwire/global/australian-election-drives-record-mobile -web-usage/) Smith, Aron & Rainie, Lee.(2010). Politics goes mobile, Pew Internet & American Life Project. (http://pewinternet.org/reports/2010/mobile-politics.aspx) Techrucnch(2009). http://techcrunch.com/2009/09/04/gov-20-its-all-about-the-platform/, (2010. 12. 2), 700, (http://www.dt.co.kr/contents.html?article_no=2010120202010531742003), (2010. 12. 12),, (2010. 11. 29), 2011 IT OS,, (http://economy.hankooki.com/lpage/industry/201012/e2010121216534747580.htm) 24, (2010. 12. 3),, URL, (http://itnews.inews24.com/php/news_view.php?g_serial=533543&g_menu=020300) 24, (2010. 7. 30), 98.29%, (http://itnews.inews24.com/php/news_view.php?g_serial=507387&g_menu=020600), (2010. 11. 29), OS, 1, (http://www.etnews.co.kr/news/detail.html?id=201011290187), (2010. 8. 1),, (http://www.fnnews.com/view?ra=sent0901m_view&corp=fnnews&arcid=092205 6573&cDateYear=2010&cDateMonth=08&cDateDay=01) (2010),, URL, 24, (http://itnews.inews24.com/php/news_view.php?g_serial=533543&g_menu=020300)
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76 Mobile intellectual property rights, Q&A /, /,,. 10
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2010 12 2010 12 2 38( 1-1) TEL: 570-4114 FAX: 579-4695 6 ISBN 978-89-8242-829-6 94320 ISBN 978-89-8242-801-2 ( 28 )