Omni Channel Commerce 동향 및 사례

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1 옴니채널실현을위한 전자상거래플랫폼 (hybris) 전략 SAP 서비스사업부김태훈이사

2 목 차 I. 전자상거래시장현황 상거래시장에서전자상거래시장으로의변천전자상거래시장의진화 : 옴니채널전자상거래시장의인프라구축현실 II. SAP 의협업을위한제안 SAP hybris : 플랫폼베이스의전자상거래목표시장 SAP hybris : 전자상거래협업을비즈니스모델 III. 왜 SAP hybris 인가? SAP hybris 개요 SAP hybris 차별화된가치 전달말씀 2015 SAP SE. All rights reserved. 1

3 목 차 I. 전자상거래시장현황 상거래시장에서전자상거래시장으로의변천전자상거래시장의진화 : 옴니채널전자상거래시장의인프라구축현실 II. SAP 의협업을위한제안 SAP hybris : 플랫폼베이스의전자상거래목표시장 SAP hybris : 전자상거래협업을비즈니스모델 III. 왜 SAP hybris 인가? SAP hybris 개요 SAP hybris 차별화된가치 2015 SAP SE. All rights reserved. 2

전자상거래시장의진화 : 옴니채널 For Customer Single Multi Cross Omni-

6 전자상거래시장의인프라구축현실 e-commerce Evolution? Customer Development Platform Base Standardization Globalization Interface Domestic TCO 40 TIME 50 Degree of Platform Base 60 GLOBAL Standard Maintenance Why Platform? Flexibility 2015 SAP SE. All rights reserved. 5

7 목 차 I. 전자상거래시장현황 상거래시장에서전자상거래시장으로의변천전자상거래시장의진화 : 옴니채널전자상거래시장의인프라구축현실 II. SAP 의협업을위한제안 SAP hybris : 플랫폼베이스의전자상거래목표시장 SAP hybris : 전자상거래협업을비즈니스모델 III. 왜 SAP hybris 인가? SAP hybris 개요 SAP hybris 차별화된가치 2015 SAP SE. All rights reserved. 6

SAP hybris : 플랫폼베이스의전자상거래목표시장 ERP, CRM Target Customer for hybris 1.

Change/Maintenance - Additional Hidden Cost - New Growth Model with

8 SAP hybris : 플랫폼베이스의전자상거래목표시장 ERP, CRM Target Customer for hybris 1. e-commerce (non-platform base) rebuilding with Key Issue 2. Biz.-Channel Enhancement to Omni-Channel 3. Globalization Enterprise Customer - Industry Standard Process - Constant Change/Maintenance - Additional Hidden Cost - New Growth Model with Omni-Channel - Efficiency in Time and TCO - Time to Market - Enterprise Process vs. Each Governance by country 2015 SAP SE. All rights reserved. 7

9 SAP hybris : 전자상거래협업을비즈니스모델 Customer rebuilding Customer : Flexible Enhancement Partner : Implementation Biz. SAP Solution Service Standard Agility Omni- Channel New Biz. Model Long Term Partnership Partner No burden of Mgt. Consulting Implementation Omni-Channel Globalization Customer : Rev. Growth thru Omni- Channel Environment Partner : Consulting/Implementation Customer : Rev. Growth thru Global Expansion Partner : Consulting/Implementation 2015 SAP SE. All rights reserved. 8

10 목 차 I. 전자상거래시장현황 상거래시장에서전자상거래시장으로의변천전자상거래시장의진화 : 옴니채널전자상거래시장의인프라구축현실 II. SAP 의협업을위한제안 SAP hybris : 플랫폼베이스의전자상거래목표시장 SAP hybris : 전자상거래협업을비즈니스모델 III. 왜 SAP hybris 인가? SAP hybris 개요 SAP hybris 차별화된가치 2015 SAP SE. All rights reserved. 9

11 SAP hybris 개요 (1) : 옴니채널전자상거래 No. 1# 플랫폼 March, Organization/Brand complexity - Digital store localization - Personalization for the consumer - Buyer personalization for the corporate buyer - Multichannel support B2C Commerce #1 B2C Global Commerce #1 B2B Commerce # SAP SE. All rights reserved. 10

SME Global Enterprises SAP hybris 개요 (2) :

Aug. 2013 2H, 2014 Now Experience for 17

12 SME Global Enterprises SAP hybris 개요 (2) : 옴니채널전자상거래플랫폼검증사례 Birth of e-commerce 1997 Aug H, 2014 Now Experience for 17 years SAP integration +10 Local References in 1 year Digital Manufacturing Retail Wholesale Telco 2015 SAP SE. All rights reserved. 11

SAP hybris 개요 (3) : 옴니채널을지향하는준비된아키텍쳐 차별점은각모듈의유기적인통합 Web Site Print Kiosk

API) WCMS 1 (Web Contents Management System) : Display, Category,

Searching, Promotion, Pricing) OMS 2 (Order Management) Order Management &

Product & Customer Content Management Digital Asset Management Analytics

? March, 2015 Platform (Database SAP HANA, MySQL, MS SQL, Oracle) ERP

13 SAP hybris 개요 (3) : 옴니채널을지향하는준비된아키텍쳐 차별점은각모듈의유기적인통합 Web Site Print Kiosk Off-line Call Center Mobile Social POS OmniCommerce Connect (Web Service API) WCMS 1 (Web Contents Management System) : Display, Category, Personalization Commerce Logic (Commerce Engine : Merchandizing, Searching, Promotion, Pricing) OMS 2 (Order Management) Order Management & Fulfillment Single View of Inventory PCM 3 (Product Contents Management) Product & Customer Content Management Digital Asset Management Analytics Reporting?? March, 2015 Platform (Database SAP HANA, MySQL, MS SQL, Oracle) ERP Planning CRM Supply Chain WCMS 1 : Web Content Management System, OMS 2 : Order Management System, PCM 3 : Product Content Management 2015 SAP SE. All rights reserved. 12

SAP hybris 차별화된핵심가치 Hybris Accelerator SAP Interface SAP Service CD Hybris Service -

SAP ERP/CRM - +10% of time and cost reduction - Platform base + Tailored Service [Java

14 SAP hybris 차별화된핵심가치 Hybris Accelerator SAP Interface SAP Service CD Hybris Service - 17 yrs of business template - 20~30% of time and cost reduction [Rapid Development] - Fin, Manu. Tele. Fashion, B2B - Co-Developing new hybris Accelerator Template - Protocol interface with SAP ERP/CRM - +10% of time and cost reduction - Platform base + Tailored Service [Java Spring] - SAP integration Experience - Continuous maintenance, Change Management, Enhancement support - Global Experience 2015 SAP SE. All rights reserved. 13

15 SAP hybris 차별화된가치총정리 VS P L A T F O R M M I A M I More Flexibility - Java Spring - CD Service Interface - SAP adapter - Commerce Accelerator Multi- Channel - Web - Mobile Integration - Product, Customer, Order, Pay VS $ C U S D E V T T P G TCO - Hidden cost to Maintain Time - Adapter - Accelerator Process - Accelerator - B2C/B2B Accelerator Globalization - Governance - Language SAP hybris Sales 에집중하면, 마이애미에서인생이딱피지!!! 2015 SAP SE. All rights reserved. 14

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Service OD

Service OD Cloud 기반의영업력강화를위한 Omni Channel 전략 최근고객중심으로구매형태가변화함 양질의정보 Digital 화된정보의접근 보다짧아진 Needs 의변화 2012 SAP AG. All rights reserved. 2 최근기업의영업과마케팅은고객의제품의사결정단계에적절이참여하고있지못함 57% 고객은영업과접촉하기전이미구매제품과브랜드를결정함. SOURCE -