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1 MOTORS LINE AUGUST 2014 VOL.180 AUGUST 2014 HYUNDAI MOTOR GROUP MONTHLY MAGAZINE Hyundai Motor Group Motors Line motorsline.hyundai.co.kr CopyrightHyundai Motor Group All Rights Reserved (Wallace Stevens) The summer night is like a perfection of thought.

3 August Striving to cultivate leader, with open mind and humility Realize your dreams with lessons from the great conqueror Wise like Cao Cao, Chinese Emperor of Wei Learning from Do-Jeon Jung a driven reformer The art of refining oneself Throughout history, talented workers have always been in high demand. Today, people strive to develop themselves in order to become the best but it is becoming increasingly difficult to do so. Today, you need to have creativity to come up with new ideas, the drive to complete the task at hand and a sociable personality, in order to qualify as a notable worker. Yet, there are timeless qualities that some people have which mean they are in high demand. We read about them in history books and classic novels and often strive to learn from them how we can overcome challenges using their philosophy and understanding of the world. Hyundai Motor Group University is committed to helping Hyundai Motor Group staff become the best workers possible, who will be capable of making a great impact on the world. When I think about a great leader in the past, I cannot think of anyone better than the great admiral Sun-Shin Yi who saved Korea from Japanese invasion in the late 16 th century. I respect him greatly because he built a strong army that overcame impossible odds through open communication and interaction with his soldiers. It is no secret that an employee can be a great asset or a great impairment to a company. I want to be a great leader like admiral Yi and will strive to help others to be great assets to Hyundai Motor Group. Core Values HyundaiMotor Group _ Jae-Eok Koh General Manager, HMG Value Development Team Alexander the Great was a ruler of Macedonia who built a great empire spanning Greece, Persia and India in very short period of time. Some view him negatively as a war criminal and oppressive leader. However, I respect him for striving so hard to realize his dream. He once said The most precious treasure is my dream. I firmly believe that I will be able to realize my dream as long as I continue to learn and make progress in everything I do. Steel Hyundai Steel_ Jae-Min Yu Associate, Factory Affair Team In my opinion, Cao Cao is the wisest person portrayed in any classic. He had a clear vision of uniting China and knew that he needed the most talented people to realize his dream. So, he recruited the best that he found regardless of their social class. Cao Cao is famous for investing a great deal of time to find gifted individuals, which was a very wise move from someone with his ambition. Parts Hyundai Mobis _ Sae-Hoon Kim Senior Engineer, Multi SW Platform Design Team I have great admiration for Do-Jeon Jung, the man who played a leading role in the founding of Chosun, the country that preceded Korea, and led many reforms. He is known as the man who pushed many changes for the benefit of the common people. He did not achieve everything that he wanted but I respect him for setting a goal and working toward achieving it with incredible drive. Lamp Hyundai IHL _ Suk-Ho Yoon Assistant Manager, Product Quality Team Hyundai Motor Group University Realization of Possibilities 006

Today, people strive to develop themselves in order to become the best but it is becoming increasingly difficult to do so.

4 HMG ALIVE BOUNDLESS HMG TIMELESS HMG Choice of August Art HMG View 068 Car HMG Talk Health HMG Talk HMG s Way HMG Scent 080 MOTORS LINE HYUNDAI MOTOR GROUP MONTHLY MAGAZINE 08 Beyond the Horizon 1 Beyond the Horizon 2 Beyond the Horizon HMG Sound HMG Touch HMG Thinking Beyond the Horizon M News 090 Publisher Director Mail Box & Quiz 100 Publication ( ) MotorsLine@hyundai.com Planning & Design DEZIGN Print Cover Illust CopyrightHyundai Motor Group All Right Reserved

HMG Sound HMG Touch HMG Thinking 084 086 088 Beyond the Horizon 4 038 M News 090 Publisher Director Mail Box & Quiz 100 Publication (02-3464-2928) E-mail:

5 Editor s Letter AUGUST

6 HMG ALIVE 016 Choice of August Art 018 Choice of August Car 020 Choice of August Health 022 HMGs Way 028 Beyond the Horizon Beyond the Horizon Beyond the Horizon Beyond the Horizon 4 014

Way 028 Beyond the Horizon 1 034 Beyond the

7 Art HMG Alive / Choice of August Mural towns across the country Tip Info Info Info

8 Car HMG Alive / Choice of August Car care tips after vacation OIL WASH CHECK CARE Car Repair Tip

9 Health HMG Alive / Choice of August Health care management for summer Tip

12 Tip

13 FOUR BEAUTIFUL CITIES ALONG THE SILK ROAD Covering over 6,400km the Silk Road or Silk Routes were central to cultural interaction throughout the regions of the Asian continent and an important connection between the West and East. I travelled on the path following in the footsteps of the silk traders. Some travelers complain about the sandy terrain and the incessant strong winds, yet I found the trip completely fulfilling thanks to the four beautiful cities I visited

I travelled on the path following in the footsteps of the silk traders.

14 LITANG KARAKOL Enlightenment and Beauty Litang, Tibet Full of mysterious scenery Karakol, Kyrgyzstan Located in the midst of a vast prairie, Litang County in Tibet is famous for the Ganden Thubchen Choekhorling Monastery founded in 1580 by the third Dalai Lama Sonam Gyatso. When I visited, the monastery was busy with pilgrims circling the monastery. An elderly man was circling the monastery while performing full prostrations every step of the way. Full prostrations, which require both knees, both elbows and head to touch the ground are an act of the upmost respect and humility toward Buddha performed by devoted pilgrims. Some pilgrims perform full prostrations for several years. Karakol is a city located between Tian Shan and Issyk-kul Lake in Eastern Kyrgyzstan. Issyk-kul Lake is the second largest mountain lake, after Lake Titicaca in South America. The landscape around Issyk-kul is renowned for its serene beauty, with animals peacefully grazing on the land. Unfortunately, my plan for trekking around Karakol had to be cancelled due to unexpected muscle cramp. However, the mountainous scenery of Karakol, full of mysterious beauty, provided me with more than enough consolation. Litang Tip LITANG Karakol KARAKOL

An elderly man was circling the monastery while performing full prostrations every step of the way.

15 SAMARKAND ASHKHABAD Samarkand The Gorgeous scenery and the heavenly taste Samarkand, Uzbekistan The Registan square in Samarkand, Uzbekistan is full of Islamic architecture including the Medreses, colleges of Islamic instruction. The Samarkand is also popular for Bahodir Bed & Breakfast which offers some of the best food you can enjoy while surrounded by this beautiful ancient architecture. Many travelers do not hesitate to say that they had a taste of heaven at the Bahodir Bed & Breakfast and many more are determined to come back. The song of secret country Ashkhabad, Turkmenistan Located in the west of Central Asia, Turkmenistan is a major oil producing country. I took a stroll around Ashkhabad, the capital of Turkmenistan just after checking into my hotel. It was late evening and I did not expect to see much as I walked towards a brightly lit area which turned out to be a public park. The park was brightly lit and everyone in the park looked healthy and happy, greeting the stranger that had stumbled into the park with warm smiles. Tip SAMARKAND 04 Ashkhabad ASHKHABAD

The Samarkand is also popular for Bahodir Bed & Breakfast which offers some of the best food you can enjoy while surrounded by this beautiful ancient architecture.

16 HYUNDAI ENGINEERING

17 Lyan Igor) Tip

18 HYUNDAI MOTOR GROUP

19 BOUNDLESS HMG 042 / 046 / 050 / 052 / 056 / 060 / 064 / The summer night is like a perfection of thought

20 A U G U S T

22 046

23 Info.

24 SUN MON TUE WED THU FRI SAT 8 AUGUST

26 (Pilsner) YES FRESH CRISP FRUITY (Hefeweizen) NO SWEET MALTY (Brown Ale) NO NO HOPPY (Belgian Golden Ale) YES BITTER STRONG (Saison) YES YES NO (Pale Ale) NO YES STRONG YES MALTY YES SMOKY (Porter Stout) IRELAND ENGLAND GERMANY BELGIUM CZECH AMERICA MEXICO THAILAND CHINA JAPAN

28 Info.

29 ADVICE ADVICE # 01 # 02

30 ADVICE ADVICE ADVICE # 03 # 04 # 05 SUMMER AFTEREFFECT

31 The summer night is like a perfection of thought

32 TIMELESS HMG 068 HMG View 072 HMG Talk HMG Talk HMG Scent 084 HMG Sound 086 HMG Touch 088 HMG Thinking 090 M News 066

34 Experience the thrill of urban racing Hyundai Motor hosted the Brilliant Motor Festival between 4 th and 6 th of July. The event was organized to promote motor sports in Korea by giving a taste of urban racing. In addition to the urban racing event, exhibition booths with experience centers were set up for visitors who were not participating in the race. The event received a lot of positive reviews for presenting motor sports in a new light and making it more approachable. The 1 st round of the longest running One Make Race, the 2014 Korea Speed Festival was held during the festival. A number of side events were held including a demonstration run of the i20 rally car by the Hyundai- Shell World Rally Team. An event zone was created along the racing circuit, which hosted a number of exhibitions for the whole family. There was a classic car display booth, a pit stop experience center, racing games and the kid s car experience centers were particularly popular. There were many other events hosted during the festival, making this motor sports event more accessible for everyone

40 Secret 2 Secret 3 INTERVIEW Secret 1

42 01 ( 02 (blog.hyundai-mnsoft.com) 03 (

44 For more information, please visit our website. ( HYUNDAI MOTOR GROUP MONTHLY MAGAZINE 08 VOL.180 AUGUST 2014 HYUNDAI MOTOR GROUP LAUNCH OF THE 13 th GLOBAL YOUTH VOLUNTEER CORPS On July 2, Hyundai Motor Group hosted the launch ceremony for the 13 th Global Youth Volunteer Corps. Established in July 2008, the Happy Move Global Youth Volunteer Corps is the largest volunteer organization of its kind in Korea. The volunteers have been dispatched to 18 nations including Brazil, HYUNDAI MOTOR HYUNDAI SHELL WORLD RALLY TEAM TO PLACE 3 rd IN POLAND The Hyundai Shell World Rally Team has obtained its second podium finish of its rookie World Rally Championship (WRC) season with Thierry Neuville finishing in third place in Poland. The first was at the Mexico rally in last March. The Poland Rally, held at Mikorajki, was the seventh race of the 2014 China, Ghana and Ethiopia. This year there WRC. Similar to the Mexican race route, the were 500 new volunteers, bringing the Poland Rally route is characterized by cumulative total number of volunteers to unpaved high-speed tracks. By taking the 6,500. This year s volunteers will carry out second podium in Poland, the Hyundai Shell KOREAN various aid activities in China, India, Laos World Rally Team began to emerge as the and the Philippines for two weeks, starting in dark horse of this year s WRC. At the Poland mid-july. The volunteers will also host Rally, Juho Hanninen was placed sixth which cultural exchange programs. placed Hyundai Shell World Rally Team second trailing. ENGLISH

45 KIA MOTORS SOUL TO HIT HALF MILLION MARK IN THE USA MARKET Sales of Kia Motors Soul, popular for its KIA MOTORS LAUNCH OF THE SONIC BRANDING CAMPAIGN Kia Motors launched its first Sonic HYUNDAI MOBIS TO SUPPLY DISABILITY AIDS AND MOBILITY EQUIPMENT Hyundai Mobis has launched a new initiative iconic design, hit the 500,000 sales mark in Branding campaign which aims to make a to provide mobility equipment. Working with the USA market. First launched in February lasting impression through using unique the Easy Move Co. Ltd. and the Prume 2009, it took 5 years and 4 months for Soul sounds that convey Kia Motors dynamic Foundation, Hyundai Mobis will accept to surpass the half million mark, with brand image. This is the first campaign of applications from car accident victims accumulated sales of 509,854 units as of its kind launched by an automobile between July 21 and August 1. Applicants the end of June Kia Motors sold company. will be subject to a three-stage selection 31,621 units of Soul in 2009, which then A number of signature Kia Motors brand process and 50 applicants will then be more than doubled in 2010 at 67,110 units. sounds have been created which will be selected to receive custom-made mobility Annual sales volume surpassed 100,000 deployed through various media channels equipment. Hyundai Mobis also firmly units in the third year at 102,267 units and including TV advertisements, Internet sites believes that supporting the victims of this has been sustained ever since. Kia and mobile apps as part of Kia Motors automobile accidents is one of the most Motors sold 74,999 Souls in the first half of advanced brand experience campaign. In appropriate areas of social contribution for 2014, which was a 19% increase from sales addition, Kia Motors has also created other an automobile part manufacturer. in the first half of distinct signature sounds for the Soul EV and the all-new Carnival (Sedona)

46 HYUNDAI E&C WIN 4.8 BILLION USD CONTRACT IN VENEZUELA On June 29, Hyundai E&C and its consortium HYUNDAI E&C WIN THE UAE POWER DESALINATION PLANT PROJECT Hyundai E&C won the contract for its first HYUNDAI ENGINEERING PROMOTING DIVERSITY AND UNDERSTANDING During the first half of 2014, Hyundai partner Wilson Engineering were selected as power desalination plant in UAE, gaining an Engineering carried out a number of new the final winner of the project for the important foothold in the market. The 988 activities designed to help non-korean expansion and retrofit of the Puerto La Cruz million USD EPC turnkey contract for nations to familiarize themselves with Korean refinery commissioned by Petro de Venezuela construction of the Mirfa power desalination culture in and outside of Hyundai S.A. (PDVSA), the Venezuelan state oil plant was awarded by ADWEA to a Engineering. One of the activities organized company. The Puerto La Cruz refinery is consortium which consists of Hyundai involved having traditional food from India, located 250km east of Caracas, the capital Engineering and Ansaldo, an Italian turbine Philippines and Uzbekistan alongside a of Venezuela. The 4.8 billion Puerto La Cruz manufacturer. When completed the Mirfa traditional Korean barbecue. The activities expansion and retrofit project is expected to plant will be capable of producing 1,600MW had a positive impact promoting a sense of take 47 months. It was the largest contract of power and 52.5 million gallons of fresh belonging for staff from different countries. won by a Korean company during the first water per day. The construction is expected The program included a short lecture on the half of Hyundai E&C expects to win to take 30.5 months. company s vision and ethics. more business in the Central and South American region building on the successful bidding experience

49 Mail Box Gift HMG Alive Boundless HMG HMG Alive MOTORS LINE HMG Alive Winners of Quiz Quiz

50 Reporters ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) 102

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<B1E2C8B9BEC828BFCFBCBAC1F7C0FC29322E687770> 맛있는 한국으로의 초대 - 중화권 음식에서 한국 음식의 관광 상품화 모색하기 - 소속학교 : 한국외국어대학교 지도교수 : 오승렬 교수님 ( 중국어과) 팀 이 름 : 飮食男女 ( 음식남녀) 팀 원 : 이승덕 ( 중국어과 4) 정진우 ( 중국어과 4) 조정훈 ( 중국어과 4) 이민정 ( 중국어과 3) 탐방목적 1. 한국 음식이 가지고 있는 장점과 경제적 가치에도