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1 JOURNAL OF KOREA SOCIETY OF PACKAGING SCIENCE & TECHNOLOGY. Vol. 14, No. 1 1~8 (2008) s w Á w» w Comparative Study on the Changes and Prospects of Flexible Food Packaging Design Kyung Soo Noh and Wang Jin Yoo Department of Venture Technology & Management, Konkuk University "CTUSBDU New concepts and solutions for the Flexible Food Packaging Design have been demanded to meet the various customer's needs and to compete with other worldwide products. Future-oriented designs beyond the basic functions of preserving and protecting contents can only meet the demands on product's reliability and consumer's satisfaction, specially considering environmental issues. This study is to describe the spiritual values of Korean Flexible Food Packaging Design on the basis of comprehensive understanding and to identify the process of changes and developments. The thesis also forecasts the future of Flexible Food Packaging. Little progress in the Flexible Food Packaging has been made because of the slow response, only to meet the increasing demand without any statistical or theoretical study. On the contrary, Korean Flexible Food Packaging Design has been developed by imitating foreigners' and made mistake of not creating original design reflecting a native traditional culture. This study researches the roles of food-classified flexible packaging to predict the near future trend of packaging industry classifying those into functional, visual, environmental and industrial aspects.,fz XPSET Flexible Food Packaging Design, Future-oriented Designs, Design-marketing Strategy s w, š 1 ƒ ù, m, ƒ yw s p w. q w» w s v e ù,» w w, m z w s q w y ƒ w (½ Ÿx, 1997; ½ y, 1991). s, y yƒ wš ƒ. ù x e w y w y Corresponding Author : Wang Jin Yoo Dept. Venture Technology & Management, Konkuk University, 1, Hwayang-dong, Gwangjin-Gu, Seoul , Korea <wjyoo@konkuk.ac.kr> j» w w qj v, s q,», m, r txw ü s» ww q w» w w ( ³, 2001). w s e z ü w ƒ z» w w.» xy, y, ƒ» q e w š k f w» w t fq w s v ƒ w (½, 1980). fq s w w w x s w e wš. ù s w k s š w ƒe x xw š mw

2 2 Á w s wz y wš p w ù s w wì s wz w. w ù s k» p wwš mw y w y s wì r. s l y 21» py ¾ wš ƒ¾ ù s wz d wš w. 1. s s 1960 ù ƒ y ƒ ƒœ» w w. š w s w w, v p v, q, wv ù ù v w ù w w gqw s š (, 1979). s Ë, e, f, g, q, ü j,»y, fv, ƒœ s»¾ w Table 1 xk s w k q e (Standing Pouch)» ¾ s š ( ³, 2004). s 1980 yw»s w ¾ w. s v p v w». v w Table s y w 1) s k» s wì y y, Table 1. Transition of food flexible packaging xk 1908 e px q 1960 ( xk) y / p ( ü, ij) T x, x gq» 1970 ( k ) œ PP, PE v» w gq / w ƒœ». (1960 ) w. œ (qj z»» ) 1980 q e x PP (y v ) œ v y w q e PP œ v Table 2. Type and application of typical lamination film(½, 2003). p PT/PE, OPP/PE,, ü, OPP/CPP, ü, n ü, PET/PE, PET/CPP, NY/PE ü, ü, KOP/CPP, KOP/PE ƒ, ü o½, o½ ü KPET/PE, KPET/CPP, KNY/PE, KNY/CPP ƒ,, ü, üw, v PT/PE/AL/PE, OPP/PE/AL/PE, OPP/PE/AL/PE, Ÿ, ƒ, ½ PET/VM/PE, OPP/VM/CPP, Ÿ,, þ, ü OPP/EVOH/PE ƒ, w, f PET/CPP, NY/CPP, PET/NY/CPP ü,, ü m p PET/Al/CPP, NY/AL/CPP Ÿ, ü,, ü m p (e, p) C-NY/PE, K-CNY/PE, C-NY/EVOH/PE ü, ƒ ƒœt

3 Vol. 14, No. 1 (2008) s w 3 wš wš w wš y w, ú l y x», wì. ù š s š w» ƒ, ö,, ù, m», ù (½, 2003; Williams, 1966). 2) (1950 ~1970 ) ù z ƒ k w 1930» y w z ù s w w 1941 s xzƒ w s»,» û z l. y xk ƒ l w. ù z y x yw y x y 6.25 z 1954~1960 s p (½, 1978;, 1979). 3) (1980 ~2000 ) ã w œ x ù» w q w š w q». w Õ v w v kw t wš» r wš s w k ƒ yw (Kesley, 1989; Soroka, 1995) s. l p wš w yw w s ƒ { ƒ w. 21» s wš, s mww qj t»w 21», w» (½, 2003). 4) py (2000 z) s ¾ l w w»¾ ü y t, r w» s» w. ù š ù z s s»»¾ Ÿ w» š. s s y, š w, ú s s w» y w ù r w y y w j ¾» š (Hanlon, 1998; Hiteshew, 2001). p v p v ù p, w r g s š s»» y š. s,, ƒœ d» ƒ w s p xy, y š y,, y, y, s», wy. ù wr ƒ š z s l wü»ƒ. 3. s 1) Ë Ë s s, üs, ƒ, s OPP/ /, üs, / ƒ w š. Ë s x š s w s» w w, ü w Ê w w. Ë» y m Ë v v p» s w xk x wš. Ë» w š wš ƒƒ Ÿ š w qj» w wš.» Ë s s š w»» rwš v p» { rw» w» w { ƒ rwš, y ey, ù s š (Table 3). 2) j j w s p p x p ü s w x š p s s 2 s s x. þ yƒ š, f ü w, s ƒ, OPP/CPP, OPP/PE/CPP, e PET/ /PET/PE/H.M. j» e t» v ü x w w (Table 4). 3) k s 70 w rp e d»¾

4 4 Á w s wz Table 3. Chewing gum packaging transition xk p p en» p { w fq f»y e ly y ƒ œ» Table 4. Ice cream packaging transition xk g f r q e» 4, p r { fq f y, ƒ x y, y š y, š.» ù f À w s w š d œ w» w fq y p rp» pw š. r p s q j e v tx w š y mw qj ø» txw ü ƒ j w ü wé w. w sd y š p y y šƒ w k» y š (Table 5). 4) ù ƒ j š» Ÿš f q f x. s w w 4 w š» w» w. 70 1z» ƒ s lp ù» w š 6~7 y w. w s y w», w» ù ¾ wš. ¾ ƒ p w xk y š v w š mw š. wz v, s, ƒ, w y e y š w w (Table 6).

5 Vol. 14, No. 1 (2008) s w 5 Table 5. Tea type and sports beverage packaging transition xk qp e q e pe 5 6, 7 8 p fq f y y Table 6. Instant noodle packaging transition xk q q» q» 4 6, 7 8 p» fq f vj r 5) fv fv, j s š s w e, s w w w. w px fv ƒ w r, ü sw w ƒ ƒ s t w px fv PE/ PET/ PET/PE/p r š j OP/PET/PE/AL/LLDPEƒ. rw f, /» y, w y w w ƒ (Table 7). 4. s y 1)» (Functional Design) d (1) y(preservation and Protect) s ƒœ w d k q e xkƒ w š w ƒ w j x w y d xkƒ d j š w. w ƒœ y m s»» w s ƒ ww š w. y s 1» š ³ mw t» šw m p q eƒ w (Twede Goddard, 1998; Hine, 1995). wz, qj RFID(Radio Frequency Identification) ù w x s qj w w œ w. l p f f (Intelligent Communication) qj» wù ƒ» qj., t qj» qj š y w». f f qj f l, ƒq f l, ƒ f l, y», y», p w», f l,,» ü t», þ t f l w, w ƒ» w y w y ƒÿ.

6 6 Á w s wz Table 7. Coffee packaging transition xk y n p 4 6, 7 8 p š s fq f š y y y (2) r p w 'r ' Öš. y ql rw w { ƒ w y jš. r qj RFID qj» ƒ, ƒ þ» qj» v q j». qj» w ƒ ƒ w. x q e y w dx v x wš š, r yw ƒ ƒ qj. (3) ( s» ys» ) qj y w y» w š ù, v t w qj» š. yw RFIDe w ƒw. qj ù f RFIDe w š, w» (HACCP) RFID w l w. 2) ƒ (Visual Design) d (1) v qj (Graphic Packaging Design) d qj p w ùkù. qj wš x w z w xk ë ƒš, xk y» w xk k ä š, w š r w x, š y x w xk ƒ qj ùkù š, wyƒ, ql ë (Brody, 1994). k s v (Typography)»» w» w w fq w k s vƒ w (½Ÿ x, 1997). w, p wš, w w w w wd w w w m ƒ ù š w w (, 2006). s w y w sq (2D) v» (3D) v z ¾ Ÿ w y s»» g w ý l qj ¾ š. (2) qj (Structural Packaging Design) ƒ¾ p ƒ xk w š xk ywš û ƒ w š. w ƒ š, y w wš. d n w ƒ w xk, rwš w ø ü š. xk w š y w w

7 Vol. 14, No. 1 (2008) s w 7 s, wy ƒ. 3) y d (1) ey qj y ey w y,,, s, v q e, y w. w, ùƒ wì» w w y w. š w v p qj. y ey w v p, w xkƒ v p wš, qj v. (2) y qj qj y y p w w. x w» w w w y y w w w. qj» l œ y w y š w w w. w w z y» w z l w. (3) s» š w qj s» š w qj qj y w w» š ƒ, v w w. w w»ƒ. s ù w k š y, y j p w» qj w wš ù ƒ m w w» w. w v ù p, š ù w v qj y y ùƒ s w ³ ƒ š, qj t yƒ w š. vƒ j rp z š, j ƒ w rw š xk wš. 4) d (1) qj y s y vp e, t w e, e, e, z e y œ œ y, n ¾ w ³ s, j l ¾ w f p l y ƒš ª œ y ¾ y. (2) qj w ly qj w l w s š w ƒ,», y» m w k l p,,, m s»»¾» mww w w, w š. IT š y, m, q w œ ù ¾ l m»» mw w œ w. ¾ w ù» š ƒ w w y œ w j» w s w w w š. ù s w w k s š w ƒe x xw š, mw y wš, p w ù s w,., s y,, r, y ey, w» p ƒ š w. p s s x p» ƒ š» k s w w ù 3, 40 y» e m ù ( ) ƒ w j., w y» e s w j ù wš š m y y g j

8 8 Á w s wz w w x y ql s,, ƒœ w š w., IT w t w ƒ œ» s w ü yù š p m wš. ƒ ù» v y j š. y s s» w y y w w v ey y qj w w. RFID m x y, qj l g e w mw y w. s mw p wš wz y dw, wz k» fq y, fq¾ fq w ƒ w. š x 1. ½Ÿx s. x,, w. 2. ½ s. w s l,, w. 3. ½ s. w s l,, w. 4. ½ y ù s w. w w,, w. 5. ½ s. ( )s,, w. 6. ³ x s.,, w. 7. ³ fq. x q,, w ù s w. y w w w,, w ( ) v,, w. 10. Kesley, R.J Packaging in Today's Society (3rd edition), Technomic, NewYork, USA. 11. Brody, A.L Modified Atmosphere Food Packaging, Institute of food packaging, NewYork, USA. 12. Hanlon, J.F Handbook of Package Engineering(3rd edition), Technomic, NewYork, USA. 13. Hine, T The Total Package, Little, Brown and Company, NewYork, USA. 14. Hiteshew, M Perishable Food Trends. Dupont, Inc. 15. Soroka, W Fundamentals of Packing Technology, Institute of Packaging Professionals, Herndon, USA. 16. Twede, D., Goddard R Packaging Materials, Pira International, London, UK. 17. Williams, R Communications, Penguin Books Ltd, Harmondsworth, UK.