Oracle Mobile Solution 소개

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2 Agenda Introduction IMDB and LBS Oracle9iASWE LBS Support in Oracle9iASWE Developing LBS Apps on Oracle9iASWE DEMO

3 What is LBS? Location-Based Service through Wireless Internet on Handsets Cellular Phones PDA VMT(Vehicle-Mounted Terminal) with LDT(Location Determination Technologies) E-TOD A-GPS Internet Mobile Internet Location-Based Service Introduction Internet Desktop PCs Wireless Internet Handsets Wireless Internet Handsets LDT

4 Why LBS? Introduction Location is the Killer App for Mobile Internet Mobile Location Workshop (MLW) 2001 June 8, Espoo Finland. Ali Shah, Product Manager Europe, Oracle Mobile Oracle Corporation.

5 Why LBS? (Continued) Introduction Location is the Killer App for Mobile Internet? Mobile Advertisement L-commerce Emergency Service Privacy Mass-Market Premature Mobile Internet Mature Mobile Internet Internet Killer Application - Location-based?

6 LBS Value Chain Introduction Text Roles Revenue streams Revenue specifications Terminal End User Linkage Terminal Vendor Network Access LBS Linkage Mobile Portal Terminal Service Provider Network Access Network Operator Network Eq. & LDT Location Info & Network Access LBS Provider Advertisement Billing Service Content & Applications Applications Application Service Provider Sponsor Payment Facilitator Network Manufacturer LDT Provider Middleware Provider Application Developer Content Provider LDT License

7 Introduction Global Market LBS Market Prospect (Source: Ovum) Year 2001 : 1 1,000 Year 2006 : 190 ( : 125%) Domestic Market Year 2002 : 1,100 ( 0.1%, AP 4.6%) Year 2006 : 6 ( 3%) 1,200 1, A-Pacific 21.2% North America 23.9% West Europe 49.2% Etc 15.6% Japan 79.8% Korea 4.6% 0

8 Introduction LBS Market Prospect (Continued) Domestic LBS Market Growth Rate 45,000 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5, ( Source : Ovum )

9 Introduction LBS Market Prospect (Continued) Domestic LBS Market Penetration Rate (=LBS User/Mobile user) 50.5% 45.0% 46.0% 40.0% 35.5% 30.0% 25.5% 20.0% 15.0% 10.0% Market Growing Start Point 6.0% 15.0% 27.0% 5.0% 0.0% 0.3% 0.0%

10 LBS Service Category (General) Introduction Consumer Applications Emergency Call (E-911) Emergency Roadside Assistance Vehicle Location Information Service & Yellow Pages (E-411) On Line Navigation & Direction Service Child / Handicapped / Pet Tracking Carrier Applications Fraud Location Network Design & Management Location-Sensitive Billing Industry Applications Fleet Management Employee Location Asset Tracking Government Applications Intelligent Transportation System Law Enforcement Marketing Applications Location-based Ad.

11 LBS Service Category (General) Introduction Consumer Applications Corporate Applications

12 Agenda Introduction IMDB and LBS Oracle9iASWE LBS Support in Oracle9iASWE Developing LBS Apps on Oracle9iASWE DEMO

13 History IMDB and LBS ( 1 ) Web-EDS ( ) DB DB ( PC ) NZINE.COM ( ) , MAPsee ( ( KIM ( SDS CTS (MKLAND) ( ) ( 6 ) - / , SDS MAPsee VAR

14 History (Continued) IMDB and LBS PCS / , ~6.,,,,,,,,,, ( 22.8 ) - / ~7.,, PDA MAPsee 2.0, MAPsee-Path Option MAPsee-GPS Option ,

15 History (Continued) IMDB and LBS & ( ) ~5., E-Money,,,, English World Map , SK Telecom GIS ~10., SK Telecom UTO TTL ( ) MAPsee OMS 1.0

16 IMDB s Business Strategy IMDB and LBS LBS Map Server Mobile Technology Digital Map LBS Service Business GIS Technology Location Technology LBS Solution Location Server Contents

Corporate BIS (sol, svc) l-government (sol) (sol,svc) Public Map Server (pkg)

17 IMDB s Target Market IMDB and LBS PNS ( ) (svc) LBS Game (svc) LBS PDA (svc) Desktop Application (pkg) Consumer g-crm/m-crm/l-crm (sol) l-sfa (sol) l-marketing (sol) Corporate BIS (sol, svc) l-government (sol) (sol,svc) Public Map Server (pkg) Location Server (pkg) Digital Map (cont) Development Tools (pkg) LBS Technology/Solution LBS SP/CP

18 MAPsee OMS IMDB and LBS MAPsee OMS MAPsee IMS V2.1 gcrm, LBS MAPsee OMS

19 MAPsee OMS - Features IMDB and LBS.,. Server-side rendering (rendering) OpenGIS, R tree.,. (Non Geographic Object, NGO),,,,.

20 DB IMDB and LBS MAPsee OMS - Features (Continued) DB,. ActiveX. MIS, ERP, DW, KMS, CRM. ORACLE, MSSQL, DB2, MySQL, ODBC DBMS ORACLE, MSSQL, DB2, MySQL, ODBC DBMS. DB. Server-side, DB.

21 IMDB and LBS MAPsee OMS - Product Line-up AreaObject Option ChartObject Option MobileObject Option * TimeSeriesObject Option MAPsee OMS GeoObject Option / * BuildingObject Option PathObject Option * RoadObject Option * V1.1 Spec V1.0

IMDB and LBS IMDB s Location-Based Service Positioning-enabled Devices Mobile Compass Phone IMDB MAPsee OMS Internet Map & Mapping Technology Target Biz Apps.

22 IMDB and LBS IMDB s Location-Based Service Positioning-enabled Devices Mobile Compass Phone IMDB MAPsee OMS Internet Map & Mapping Technology Target Biz Apps. Personal Navigation System Location-based (enabled) SFA MAPsee Browser PDA ( ) PDA(WinCE, ) Web-based Location / Tracking Service MAPsee Browser Web Browser Wireless Location & Tracking Technology Location-based CRM Fleet Management Mobile MAPsee Mobile Asset Tracking PDA(MobileMap, )

23 IMDB s LBS : PNS IMDB and LBS Personal Navigation vs. Car Navigation Difference of Topology side-street, subway, girder bridge, crosswalk CNS : GPS + Gyro sensor Scope of routing Moving speed of object Map Personal Navigation vs. Car Navigation Girder bridge Side-street Crosswalk

24 Mobile Compass IMDB and LBS Mobile Compass Center Navigation + Digital Compass A kind of Personal Navigation System Door to Door Navigation ( ) ( )

25 Mobile Compass IMDB and LBS Mobile Compass Positioning-enabled Handsets Center System Center Application PNS Topology Mobile Map

26 IMDB and LBS Mobile Compass (Continued) Mobile Compass Key Feature Center Navigation (GPS Positioning) map matching, routing Digital Compass Cellular Phone POI

27 IMDB and LBS Mobile Compass (Continued) Mobile Compass Menu Hierarchy Main Menu

28 IMDB and LBS Mobile Compass (Continued) Mobile Compass PDA Screenshots

29 IMDB and LBS Mobile Compass (Continued) Mobile Compass PDA Screenshots

30 IMDB and LBS Mobile Compass (Continued) Mobile Compass Phone Screenshots

31 IMDB and LBS Mobile Compass (Continued) Mobile Compass Phone Screenshots

32 IMDB and LBS Mobile Compass (Continued) Mobile Compass Monitoring Screenshots Tracking Screen

33 Solutions and References IMDB and LBS AVLS / (, ) (,,,, ) (,,, ) ( (,,, ), ) (Layer,,,,,, ) (, logging )

34 IMDB and LBS Solutions and References (Continued) (Citylover, Textmap Service) (TEXTMAP) / - Application -MAP -

35 LG Telecom(ez-I) IMDB and LBS Solutions and References (Continued)

36 (PDA Map Service) IMDB and LBS Solutions and References (Continued)

37 IMDB and LBS Solutions and References (Continued) SK Telecom MY Address UTO/TTL

38 IMDB and LBS Solutions and References (Continued), PDA 011, 019

39 IMDB and LBS Solutions and References (Continued)

40 Agenda Introduction IMDB and LBS Oracle9iASWE LBS Support in Oracle9iASWE Developing LBS Apps on Oracle9iASWE DEMO

41 Architecture Oracle9iASWE

42 Oracle9iASWE Core Architecture Web Adapter Database Adapter Custom Adapter XML XML Web Integr. Server Toolkit WIDL Existing Web site Analyze Existing database New service content WAP transformer Palm transformer Voice transformer ias WE XML engine XML tiny HTML VoxML WML HTML transformer HTML User menus + preferences + rules Oracle9i Database Oracle9iAS

43 Merits Oracle9iASWE Deploy MOBILE HOSTING CP 1 CP 2 CP 3 Publish Publish Publish Wireless Platform

44 Agenda Introduction IMDB and LBS Oracle9iASWE LBS Support in Oracle9iASWE Developing LBS Apps on Oracle9iASWE DEMO

9iASWE LBS LBS Support in Oracle9iASWE Location-Based Service personalized Wireless Networks track phone location 9iAS Wireless and Oracle Spatial personalize services Object Map

45 9iASWE LBS LBS Support in Oracle9iASWE Location-Based Service personalized Wireless Networks track phone location 9iAS Wireless and Oracle Spatial personalize services Object Map Server LBS Service Providers Content Source Rules Engine Transformer ias W/E Personalize Adaptor Location Specific Information Gateway Oracle Internet Application Server Oracle Spatial

46 Location Mark LBS Support in Oracle9iASWE 9iASWE Location-Based Services Manage end-user auto and personal locations Allow end-user to set current or wanted location for future applications Driving Direction (Routing) Business Directory Maps Geocoding/Region Modeling Geocoding : Returns geographic coordinates(longitude, latitude) of postal address Region Modeling : Allow application developer to target its application to a defined geographic regions Mobile Positioning Supports automatic positioning detection from the leading vendors CellPoint, Ericsson, Nokia, Signalsoft, TruePosition

47 LBS Support in Oracle9iASWE 9iASWE LBS Architecture Any Devices 9i Application Server WE LBS Service GeoObject Option XML UI-API JAVA API Driver API Location Picker Driving Direction Business Directory Mapping LBS API Business Logic LBS Driver API Geocoding Mapping Routing Biz Directory OMS Server PathObject Option OC4J (J2EE Platform) GIS DB

48 LBS Support in Oracle9iASWE 9iASWE LBS API Architecture

49 LBS Support in Oracle9iASWE 9iASWE LBS Features Transformer 1 Driver A LBS Provider A Transformer 2 Transformer 3 XML Engine XML UI-API LBS API LBS Driver API Driver B LBS Provider B Transformer 4 Driver C LBS Provider C Multiplexing LBS Provider-independent LBS API LBS Driver API LBS API Device-independent 9iASWE Core : Transformer XML Engine Adapter Device

50 LBS Support in Oracle9iASWE 9iASWE LBS Features (Continued) Integration of internal and external services YP DB YP Provider Provider(Mapping, Routing, Geocoding ) Business flexibility and risk abatement Provider Provider Global deployment Carrier Geographic Providers Code simplicity 9iASWE multiplexing Provider Cross-application communication Yellow Page Driving Direction Provider

51 Agenda Introduction IMDB and LBS Oracle9iASWE LBS Support in Oracle9iASWE Developing LBS Apps on Oracle9iASWE DEMO

52 Development Procedure Developing LBS Apps LBS Application Development Procedure STEP 1 STEP 2 STEP 3 Configure Provider Info Develop Apps Customize UI WebTool JAVA API XML UI-API Configure LBS Providers With WebTool Implement Business Logic using LBS API (JAVA) Design UI using XML UI-API

53 Provider Configuration Developing LBS Apps WebTool

54 Developing LBS Apps Provider Configuration (Continued) WebTool : Site->Location Services

55 Developing LBS Apps Provider Configuration (Continued) WebTool : Site->Location Services->Geocoding ProviderName Preference Classname URL Username Password Parameters ISO Locale Corp. URL Version Logo URL

56 Developing LBS Apps Sample Application (Continued)

57 Developing LBS Apps Sample Application (Continued) Location->Location Picker

58 Location->Maps Developing LBS Apps Sample Application (Continued)

59 Developing LBS Apps Sample Application (Continued) Location->Driving Directions

60 Developing LBS Apps Sample Application Source Geocoding Address Data Input Form Geocoding Geocoded Data

61 Mapping Developing LBS Apps Sample Application Source (Cont d) iaswv20/wireless/j2ee/applications/modules/modules-web/location\maps\jsp\ mapsgetmap.jsp

62 Routing Developing LBS Apps Sample Application Source (Cont d) iaswv20/wireless/j2ee/applications/modules/modules-web/location\router\jsp\ routermap.jsp

63 Agenda Introduction IMDB and LBS Oracle9iASWE LBS Support in Oracle9iASWE Developing LBS Apps on Oracle9iASWE DEMO

64 Mobility is Location, Location is Thank You.

Voice Portal using Oracle 9i AS Wireless

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