유로모니터패스포트 카테고리및유저가이드 Euromonitor & Passport Guideline Prepared For Yonsei University
2 유로모니터패스포트소개 유로모니터인터내셔널은전략적시장조사 (Market Research) 서비스를제공하는글로벌시장조사및컨설팅 기관입니다. 패스포트 (passport) 는유로모니터의대표적인글로벌시장조사데이터베이스로주요산업군 (30개) 과인구, 생산성, 디지털지표와같은소비자 / 거시경제지표 (10개) 에대한인사이트를제공하고있습니다. 패스포트의정량및정성적자료와시각적데이터는시장현황, 트렌드등에대한원인을파악하고솔루션을수립할수있도록도우며, 전세계의정부기관, 기업, 대학교, 금융기관및컨설팅기업에서다양한목적으로활용되고있습니다.
C A T E G O R Y
4 구독중인카테고리 ( 리서치분야 ) * 연세대학교구독카테고리 * 미포함분야 소비재산업 Alcoholic Drinks Consumer Electronics Health & Wellness Nutrition Tissue & Hygiene Apparel & Footwear Consumer Health Home & Garden Packaged Food Tobacco Automotive Ethical Labels Home Care Personal Accessories Toys & Games Beauty & Personal Care Consumer Appliances Eyewear Fresh Food Hot Drinks Luxury Goods Pet Care Soft Drinks Sports (2018 년신규콘텐츠 ) 서비스산업원료 / 포장재경제지표소비자 Consumer Finance Ingredients Business Dynamics Digital Consumer Consumer Foodservice Packaging Cities Households Institutional Channels Economy, Finance & Trade Income & Expenditure Retailing Industrial Lifestyles Travel Natural Resources Population
5 구독중인카테고리 : 세부사항 Alcoholic Drinks Beer Cider / Perry RTDs / High-strength Premixes Apparel & Footwear Apparel - Childrenswear - Apparel Accessories - Apparel by Men s vs. Women s Menswear Womenswear - Apparel by Category Nightwear Outerwear Jeans Swimwear Underwear - Hosiery Footwear - Children s Footwear - Men s Footwear - Women s Footwear Sportswear Automotive Vehicles in Use - Commercial Vehicles in Use - Passenger Cars in Use - Motorcycles and Mopeds in Use Vehicle Production - Commercial Vehicle Production - Passenger Car Production - Motorcycles and Mopeds Production - Vehicle Registrations - Commercial Vehicle Registrations - Diesel Car Registrations - Passenger Car Registrations - Motorcycles and Mopeds Registrations Car Traffic Volume Distances Travelled by Mode of Transport - Kilometres Travelled by Air - Kilometres Travelled by Rail - Kilometres Travelled by Road - Distances Flown on Scheduled Flights - Average Annual Distance Travelled by Car Fuel Prices - Price per 10 Litres of Automotive Diesel - Price per 10 Litres of Premium Unleaded Petrol Light Vehicles - Passenger Cars - Light Commercial Vehicles Light Vehicles by Segment, GBO and Brand - Mini Cars - Small Cars - Lower Medium Cars - Upper Medium Cars - Executive Cars - Luxury Cars - Sports Cars - Mini MPVs - Compact MPVs - Full Size MPVs - SUVs - Pick-Ups - Car-Derived Vans - Small Vans - Medium Vans Measures - Brand Origin - Premium vs. Mainstream
6 구독중인카테고리 : 세부사항 Beauty & Personal Care Baby and Child-specific Products Bath and Shower Colour Cosmetics Deodorants Depilatories Fragrances Hair Care Men's Grooming Oral Care Oral Care excl. Power Toothbrushes Skin Care Sun Care Sets / Kits Premium Beauty and Personal Care Mass Beauty and Personal Care Consumer Appliances Major Appliances - Dishwashers - Home Laundry Appliances - Large Cooking Appliances - Microwaves - Refrigeration Appliances Small Appliances - Air Treatment Products - Food Preparation Appliances - Heating Appliances - Irons - Personal Care Appliances - Small Cooking Appliances - Vacuum Cleaners Consumer Electronics Computers and Peripherals In-Car Entertainment In-Home Consumer Electronics - Home Audio and Cinema - Home Video Televisions Video Players Portable Consumer Electronics - Imaging Devices - Mobile Phones - Portable Players - Wearable Electronics Consumer Health OTC - Adult Mouth Care - Analgesics - Sleep Aids - Cough, Cold and Allergy (Hay Fever) Remedies - Dermatologicals - Digestive Remedies - Emergency Contraception - Eye Care - NRT Smoking Cessation Aids - Wound Care Sports Nutrition Vitamins and Dietary Supplements Weight Management and Wellbeing Herbal / Traditional Products Allergy Care Paediatric Consumer Health Eyewear Contact Lenses and Solutions Spectacles
7 구독중인카테고리 : 세부사항 Fresh Food Eggs Fish and Seafood Fruits Meat Nuts Pulses Starchy Roots Sugar and Sweeteners Vegetables Health & Wellness Health and Wellness by Type - Better For You (BFY) - Free From - Fortified / Functional (FF) - Naturally Healthy (NH) - Organic Health and Wellness by Category - HW Beverages - HW Packaged Food Health and Wellness by Prime Positioning - Beauty From Within - Bone and Joint Health - Brain Health and Memory - Cardiovascular Health - Digestive Health - Endurance - Energy Boosting - - General Wellbeing - Immune Support - Oral and Respiratory Health - Urinary Tract Health - Vision Health - Weight Management Home & Garden Gardening Home Furnishings Home Improvement Homewares Home Care Air care Bleach Dishwashing Home Insecticides Laundry Care Polishes Surface Care Toilet Care Hot Drinks Coffee Tea Other Hot Drinks Luxury Goods Designer Apparel and Footwear (Ready-to-Wear) Fine Wines / Champagne and Spirits Luxury Cars Luxury Eyewear Luxury Hotel Luxury Jewellery Luxury Leather Goods Luxury Portable Consumer Electronics Luxury Timepieces Luxury Writing Instruments and Stationery Super Premium Beauty and Personal Care Packaged Food Baby Food Baked Goods Breakfast Cereals Confectionery - Chocolate Confectionery - Gum - Sugar Confectionery
8 구독중인카테고리 : 세부사항 Dairy - Butter and Margarine - Cheese - Drinking Milk Products - Yoghurt and Sour Milk Products - Other Dairy Edible Oils Ice Cream and Frozen Desserts Processed Fruit and Vegetables Processed Meat and Seafood Ready Meals Rice, Pasta and Noodles Sauces, Dressings and Condiments Savoury Snacks Soup Spreads Sweet Biscuits, Snack Bars and Fruit Snacks Personal Accessories Bags and Luggage Jewellery Watches Writing Instruments Pet Care Pet Food - Dog and Cat Food Cat Food Dog Food - Other Pet Food Pet Products Soft Drinks Bottled Water Carbonates Concentrates Juice RTD Coffee RTD Tea Sports and Energy Drinks Asian Speciality Drinks Tissue & Hygiene Away-from-Home Tissue and Hygiene - AFH Hygiene AFH Adult Incontinence - AFH Tissue AFH Boxed Facial Tissues AFH Paper Tableware AFH Paper Towels AFH Toilet Paper AFH Wipers Retail Tissue and Hygiene - Retail Hygiene Adult Incontinence Nappies / Diapers / Pants Sanitary Protection Wipes - Retail Tissue Paper Towels Paper Tableware Facial Tissues Toilet Paper Tobacco Cigarettes Cigars and Cigarillos Smoking Tobacco Smokeless Tobacco Vapour Products Toys & Games Traditional Toys and Games Video Games - Video Games Hardware - Video Games Software
9 구독중인카테고리 : 세부사항 Consumer Finance Financial Cards and Payments - Financial Cards in Circulation ATM Function Charge Card Function Credit Function Debit Function Pre-paid Function Store Cards - Transactions Total Cards Transactions ATM Transactions Card Payment Transactions Charge Card Transactions Credit Card Transactions Debit Transactions Pre-Paid Transactions Store Card Transactions Consumer Payment Transactions - M-Commerce Consumer Lending - Consumer Credit - Mortgages / Housing Consumer Foodservice Consumer Foodservice by Type - Chained Consumer Foodservice - Independent Consumer Foodservice - 100% Home Delivery / Takeaway - Cafés / Bars - Full-Service Restaurants - Fast Food - Self-Service Cafeterias - Street Stalls / Kiosks - Pizza Consumer Foodservice Consumer Foodservice by Location - Consumer Foodservice through Standalone - Consumer Foodservice through Leisure - Consumer Foodservice through Retail - Consumer Foodservice through Lodging - Consumer Foodservice through Travel Retailing Store-based Retailing - Grocery Retailers - Non-Grocery Specialists Apparel and Footwear Specialist Retailers Electronics and Appliance Specialist Retailers Health and Beauty Specialist Retailers Home and Garden Specialist Retailers Leisure and Personal Goods Specialist Non-Store Retailing Direct Selling Homeshopping Internet Retailing Vending Internet Pure Play Retailers Mobile Internet Retailing Travel Flows - Domestic Trips Domestic Expenditure - Inbound Arrivals Inbound Receipts - Outbound Departures Outbound Expenditure Traveller Profiles - Annual Leave - Leisure Outbound Demographics - Seasonality - Travellers by Age Travel Modes - Airlines - Other Transport Cruise
10 구독중인카테고리 : 세부사항 Lodging - Hotels - Short-term rentals - Other Lodging Activities - Attractions - Medical Tourism - Shopping by International Tourists - Spas Booking - Intermediaries - Mobile Travel Sales to Residents - Online sales channels Ingredients Abrasives / inorganics Acidulants Antifoams Antifungals Antimicrobials Antiperspirants Bleach Precursors Bleaching Agents Botanicals Carotenoids Cocoa Liquor Cocoa Powder Colours Conditioning Agents (Skin, Hair, Fabric) Cultures Emollients Emulsifiers and Co-Emulsifiers Enzyme Stabilisers Enzymes Fats and Oils Flavours Flavour Enhancers Flours Fluorescers Fragrances Humectants Insect Repellents Insecticides Lacquers Milk Minerals Modified Flour ph Control / Salts Polysaccharides and Oligosaccharides Phytoestrogens Preservatives / Antioxidants Propellants Proteins Raising Agents Reducing Agents Skin Benefit Agents Skin Lighteners Skin Tanning Agents Solvents Sunscreens Surfactant Cleansers and Adjuvants Sweeteners Synthetic Polymers, Homopolymers and Copolymers Thickeners / Structurants Tooth Care Vitamins and Derivatives Water Softeners / Chelators Miscellaneous Ingredients Commodities Packaging Beauty and Personal Care Packaging - Baby and Child-Specific Products Packaging - Bath and Shower Packaging - Colour Cosmetics Packaging - Deodorants Packaging - Depilatories Packaging - Fragrances Packaging - Hair Care Packaging - Men s Grooming Packaging - Oral Care Packaging - Skin Care Packaging - Adult Sun Care Packaging
11 구독중인카테고리 : 세부사항 Beverages Packaging - Alcoholic Drinks Packaging - Hot Drinks Packaging - Soft Drinks Packaging Dog and Cat Food Packaging - Cat Food - Dog Food Food Packaging - Baby Food Packaging - Baked Goods Packaging - Breakfast Cereals Packaging - Confectionery Packaging - Dairy Packaging - Edible Oils Packaging - Ice Cream and Frozen Desserts Packaging - Processed Fruit and Vegetables Packaging - Processed Meat and Seafood Packaging - Ready Meals Packaging - Rice, Pasta and Noodles Packaging - Sauces, Dressings and Condiments Packaging - Savoury Snacks Packaging - Soup Packaging - Spreads Packaging - Sweet Biscuits, Snack Bars and Fruit Snacks Packaging Home Care Packaging - Air Care - Bleach - Dishwashing - Home Insecticides - Laundry Care - Polishes - Surface Care - Toilet Care
12 구독중인국가 전체 200 개국가중 100 여개국가 ( 글로벌 GDP 98% 차지 ) *2018 년 4 월기준연세대학교구독국가
F U N C T I O N
14 * 패스포트접속시첫페이지 1. 전체메뉴보기 1. 글로벌메뉴 ( 페이지상단 ) Search ( 통합검색 ) Industries ( 산업분야 ) Economies ( 경제 ) Consumers ( 소비자 ) Companies ( 회사 ) Analytics ( 분석 ) Consulting ( 컨설팅 ) Help ( 자주묻는질문 ) 2. 서치타일 ( 페이지중간 ) Country Reports: Datagraphics ( 시각적데이타기반국가별리포트 ) Search Statics ( 통계 ) Search Analysis ( 관련보고서 ) Search Dashboards ( 대쉬보드 ) Analytics ( 분석 ) Brexit Scenarios Tool ( 브렉시트시나리오 ) Megatrends ( 메가트렌드 )
15 2. 데이터검색하기 1. 패스포트통합검색창 통합검색창을통해아래내용에대한서치를할수있습니다. * 메인상단첫번째탭인 Search 선택시생성화면 산업분야 도시데이터 회사 브랜드 설문조사주제 2. 데이터확인하기 통계데이터를확인할수있습니다. 마켓사이즈 브랜드점유율 회사점유율 유통채널 가격등 3. 최근검색내역 최근검색내용을확인할수있습니다. 4. 저장한검색내역 저장검색기능을통해자주찾는내용을쉽고빠르게확인할수있습니다.
16 3. 산업분야및주제설정하기 * 상단메뉴및 CATEGORIES AND TOPICS 의 GO 선택시생성화면 1. 탭으로설정하기 x 를클릭하여원하는분야와토픽을설정합니다. 2. 바로검색하기 찾고자하는카테고리또는토픽을서치박스에직접입력합니다. 3. 클릭으로선택하기 트리섹션의 (+) 및 (-) 를클릭하여쉽게카테고리를설정할수있습니다. 대분야와소분야로나뉘어져있으며원하는분야를선택합니다. - 서브카테고리선택하기 원하는서브카테고리를모두선택합니다. - 국가선택하기 Next 버튼을누르고조사하고자하는국가를선택합니다.
17 3. 지역설정하기 1. 탭으로설정하기 x 를클릭하여원하는국가를설정합니다. * CATEGORIES AND TOPICS 페이지에서 NEXT 선택시생성화면 2. 바로검색하기 찾고자하는국가를서치박스에직접입력합니다. 3. 클릭으로선택하기 트리섹션의 (+) 및 (-) 를클릭하여원하는국가를선택합니다. 4. 기본설정된그룹으로선택하기 패스포트에미리설정되어있는그룹으로국가를더쉽게설정할수있습니다. ( 예 : OECD, Emerging Market, 80 Countries) 5. 도시선택하기 클릭을통해설정국가의도시레벨까지선택할수있습니다. 6. 결과조회 파란색버튼의 Search 를클릭하여선택한모든설정을반영한결과를조회합니다.
18 5. 검색결과확인하기 1. 검색결과창 ( 회색박스 ) * GEOGRAPHIES 페이지에서 SEARCH 선택시생성화면 내가선택한카테고리, 토픽, 지역을확인할수있습니다. 수정필요시, Modify Search 를선택합니다. 2. View Your Data Online ( 데이터보기 ) 시장크기, 회사및브랜드점유율, 유통채널등의다양한정보를확인할수있습니다. 3. Export Data ( 데이터추출 ) 데이터는엑셀로다운로드가능합니다. 4. Analysis ( 정성적분석자료 ) 글로벌, 전략, 산업브리핑과데이터그래픽, 연구원코멘트및오피니언을확인합니다. 5. Sort Results ( 결과필터링 ) 카테고리, 국가, 콘텐츠타입, 관련된분석자료를확인할수있습니다.
19 6. 통계수치읽기 1. 페이지타이틀 통계결과에대한기준을의미합니다. 2. 테이블헤더 통계치에해당하는시점을나타냅니다. * 과거 / 현재 (Historical) / 미래 (Forecast) 3. 통계타입변환 다른수치를확인할시사용합니다. 4. 카테고리및지역수정 카테고리를추가혹은삭제할수있습니다. 5. 데이터타입수정 원하는데이터타입을추가합니다. 6. 데이터변환 단위를전환혹은통일하여재서치합니다. 7. 필터 : 검색된데이터를필터링합니다. 8. 페이지도구 결과를프린트, 저장, 다운로드, 공유합니다. 9. 연도선택 : 원하는연도를선택합니다.
20 7. 애널리시스 ( 분석자료 ) 이해하기 * ANALYSIS 아래리포트선택시생성화면 1. 자료추출옵션 분석리포트를 PDF 로다운로드할수있으며프린트또는저장할수있습니다. 2. Table of Contents ( 목차 ) 분석리포트내의내용을확인할수있으며클릭을통해바로이동할수있습니다. 3. Related Reports ( 관련보고서 ) 전체보고서및추가분석자료를확인할수있습니다. 4. More Related Items ( 관련아이템 ) 통계, 산업리포트, 회사프로필, 기사등분석리포트와관련된자료를확인할수있습니다.
21 8. 산업분야페이지활용하기 1. Search Tree ( 분야검색 ) * 메인상단두번째탭인 Industries 의산업분야선택시생성화면 선택한산업분야중관심세부분야를선택합니다. 2. Analysis Finder ( 분석자료찾기 ) - 첫번째탭 : 타입 (ex. 브리핑, 보고서등 ) - 두번째탭 : 지역 3. Rank Countries ( 국가랭킹 ) 산업분야를기준으로시장크기, 성장율등을국가순으로확인할수있습니다. 4. Rank Categories ( 카테고리랭킹 ) 국가를기준으로카테고리순위를확인할수있습니다. 5. Review Top Companies ( 선두회사 ) 선택한산업의선두회사리스트를랭킹순으로확인할수있습니다. 6. Dashboards ( 대쉬보드 ) 산업분야및데이터를시각적으로확인합니다.
22 9. 대쉬보드활용하기 대쉬보드를통해경제, 사회경제, 인구통계학적소비자트렌드및채널데이터자료를한눈에확인할수있습니다. 첫페이지에서확인하는방법 우측 DASHBOARDS < 분야 < Go 인더스트리탭에서확인하는방법 우측 DASHBOARDS < Go
23 10. 저장검색내역확인하기 * 우측맨상단프로필아이콘내의 My Content 클릭 1. Sort Result ( 결과배열 ) 알파벳혹은검색한날짜순으로결과를배열할수있습니다. 2. Filter Content ( 내용필터링 ) 자료타입이나발표일을기준으로내용을필터링할수있습니다. 3. Shared Content ( 공유내용 ) 나와공유된자료를확인할수있습니다. 4. Downloads ( 다운로드 ) 이전에다운로드받은내용을확인할수있습니다. 5. Edit and Delete ( 수정및삭제 ) 저장한내용을수정, 삭제할수있습니다.
Thank you 담당자 : 노진영 유로모니터인터내셔널서울오피스 T. 02-6138-4366 E. Jinyoung.noh@euromonitor.com T. 02-6138-4366 E. Info-southkorea@euromonitor.com www.euromonitor.com