융복합 콘텐츠 Convergence Content Industry Trends 2016.05 + Vol.01 Market Trend Report MS HoloLens (Mixed Reality) 3D... Mattel 3D Toy to Life One Page Summary (VR)...VR
2016 5 1 2016 5 24 ( ) (KOCCA ) (KOCCA ) KOCCA Tel. 061 900 6577 Email. mjkim@kocca.kr www.kocca.kr
Convergence Content Industry Trends Content Market Trend Report 05 MS HoloLens (Mixed Reality) 11 18 3D... Mattel 3D 24 Toy to Life One Page Summary 31 (VR)...VR 32
융복합 콘텐츠 Convergence Content Industry Trends Convergence Content Industry Trends Market Trend Report MS HoloLens 앞세운마이크로소프트의혼합현실 (Mixed Reality) 영역선점행보 주류미디어와자본이주목하는디지털스펙터클엔터테인먼트 드론레이싱 3D 프린터를앞세운완구업체의신성장동력찾기... 완구업체 Mattel 의 3D 프린터생태계구축행보사례분석 게임과완구의융합콘텐츠 Toy-to-Life 시장겨냥한스타트업행보
05 2016.05 vol.01 MS HoloLens (Mixed Reality) MS AR HoloLens HoloLens AR MS CG (MR; Mixed Reality) Briefing Microsoft 2015 1 AR HoloLens Microsoft 2015 1 Windows 10 OS AR HoloLens HoloLens AR( ) (MR; Mixed Reality) VR( ) CG AR( ) (Augmented) CG MR( ) CG AR HoloLens HoloLens HoloLens (UI)
Market Trend Report _ MS HoloLens (Mixed Reality) 06 HoloLens 전용게임 Fragments 와 Young Conker Microsoft Fragments HoloLens HoloLens Young Conker AR HoloLens RoboRaid HoloLens 3D Skype Holographic Skype HoloLens AR AR HoloStudio 3 3D HoloLens Clicker 3D 3D ActionGram AR CG SNS YouTube
07 2016.05 vol.01 HoloLens 전용앱 Skype Holographic 과 HoloStudio Microsoft Microsoft Research Room2Room AR (Telepresence) Room2Room Kinect 3D (Telepresence) RoomAlive Kinect AR AR Room2Room Microsoft Research AR RoomAlive 1) Room2Room 3D AR Room2Room Skype Room2Room Room2Room TV Kinect
Market Trend Report _ MS HoloLens (Mixed Reality) 08 홀로그램영상합성커뮤니케이션시스템 Room2Room Microsoft Viewpoint HoloLens AR HoloLens VR 2016 Oculus Rift HTC Vive PlayStation VR VR Full HD 170 VR HoloLens HoloLens AR CG
09 2016.05 vol.01 HoloLens VR Fragments 8 12 RoboRaid AR Skype Holographic HoloStudio CG AR UGC(User Generated Contents) HoloLens AR CG VR VR VR AR CG VR HoloLens HoloLens HoloLens 1.27 (575 ) HoloLens 6 AR Room2Room Room2Room AR Room2Room AR Room2Room
Market Trend Report _ MS HoloLens (Mixed Reality) 10 HoloLens Room2Room AR AR VR VR IT VR VR VR AR AR VR AR IT Digi Capital AR VR 2020 1 200 AR 900 300 VR VR VR AR VR VR AR AR VR AR VR HMD HoloLens Room2Room AR AR VR AR AR UGC
11 2016.05 vol.01. Briefing e F1 Drone Racing League(DRL) 6 DRL 2016 2 (NFL) Miami Dolphins Sun Life Stadium 1 Hawthorne Plaza 2. 6 DRL Tough Mudder Nick Horbaczewski CEO Ryan Gury
Market Trend Report _ 12 International Drone Racing Association (IDRA) 2016 8 National Drone Racing Championship 10 World Drone Racing Championship 2016 3 100 World Drone Prix ESPN IDRA ESPN ESPN3 8 National Drone Racing Championship 1 ESPN. ESPN TV IRDA 파일럿들이드론을조종하는모습 World Drone Racing
13 2016.05 vol.01 DRL 800 NFL Miami Dolphins Stephen Ross RSE Ventures 100 CAA Ventures Hearst Ventures 800 Muse 50 Cent DRL 파일럿이드론을조종하는모습 Quartz
Market Trend Report _ 14 DRL LED IDRA TV Viewpoint
15 2016.05 vol.01 Drone Racing Google 검색횟수변화추이 100 50 0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Quartz Google Trend DRL DRL Nick Horbaczewski CEO Tough Mudder 2010 Tough Mudder Tough Mudder DRL Tony Budding Grid National Pro Grid League (NPGL) Crossfit Crossfit Games TV 20~30 TV e e
Market Trend Report _ 16 미국주요케이블채널및 Twitch 시청자수비교 ( ) 70 60 Cable Network Major Sports Network Twitch Amazon SVOD 40 20 0 ESPN ESPN Desportes ESPN2 Twitch amazone.com NFK Network Fox Sports1 Golf Channel NBCSN MLB Network ESPN U Fox Sports2 Top 50 50~100 101~150 151~200 SPORTSREDEF Macquarie Research 2015 3 500 3 6 000 League of Legends e 1 8 800 e 18~34 16% TV 19% e 25%. 1 2 500 ESPN 2 700 5 5 000 Twitch ESPN ESPN ESPN TV ESPN National Drone Racing Championship e 3
17 2016.05 vol.01 DRL Buddind (VR) VR VR
Market Trend Report _ 3D... Mattel 3D 18 3D... Mattel 3D Mattel 3D 3D ThingMaker. 3D ThingMaker 3D Briefing Mattel 3D ThingMaker Mattel 3D ThingMaker 2016 2 New York Toy Fair 2016 3D 3D ThingMaker ThingMaker 3D 3D 3D Mattel ThingMaker 1960 Mattel 2016 ThingMaker 3D
19 2016.05 vol.01 ThingMaker 3D ThingMaker Design 3D ThingMaker ThingMaker Design ios Android ThingMaker Design Mattel 3D SW Autodesk. Mattel (pose). 30 6 IP ThingMaker 3D 3D. ThingMaker 3D 2016 10 ThingMaker 3D 2 Amazon.com 299.99 19 20 21 24.2 ( 11kg) ThingMaker Design 앱이용사례 Mattel (2016. 3)
Market Trend Report _ 3D... Mattel 3D 20 ThingMaker 3D 프린터및출력물사례 Mattel (2016. 3) 3D FDM(Fused Deposition Modeling) Mattel 의가정용 3D 프린팅에코시스템 ThingMaker 개요 Mattel 2016 2 New York Toy Fair 2016 ios Android ThingMaker Design 2016 10 ThingMaker 3D. 299.99 ThingMaker Design IP ThingMaker 3D 3D ThingMaker 3D. STRABASE (2016. 3) PLA 2) Mattel ThingMaker 3D 3D
21 2016.05 vol.01 Hot Wheels Mattel ThingMaker Design Mattel Aslan Appleman ThingMaker Viewpoint ThingMaker TIME ThingMaker Mattel Mattel ThingMaker 3D Mattel IT WIRED ThingMaker 3D ThingMaker 3D SW 3D 3D ThingMaker 3D
Market Trend Report _ 3D... Mattel 3D 22 3D Canalys Joe Kempton 3D 2015 18 2019 200 Kempton 3D 2/3 85% 3D. 3D 3D 3D Stratasys 3D Makerbot 3D 3D System Forbes 2016 3D WIRED ThingMaker 3D 300 ThingMaker 3D ThingMaker 3D 3D 3D 300 3D 3D ThingMaker 3D Mattel Autodesk 3D ThingMaker 3D Mattel 3D ThingMaker 3D
23 2016.05 vol.01 Barbie Hot Wheels Mattel ThingMaker Barbie ThingMaker 3D UGC YouTube ThingMaker 3D ThingMaker Design ThingMaker 3D SW 3D 3D (Maker Movement) 3) ThingMaker ThingMaker 3D
Market Trend Report _ Toy to Life 24 Toy to Life Toy to Life. Briefing Downloadable content Jumo Toy to Life Jumo Toy to Life Infinite Arms Jumo ( ) Halo Infinite Arms Toy to Life Toy to Life Jumo Infinite Arms DLC 4) Jumo 4
25 2016.05 vol.01 Jumo 의 Toy-to-Life 콘텐츠 Infinite Arms 의완구 ( 좌 ) 및게임 ( 우 ) Jumo Infinite Arms Toy to Life 20~30 Activision Blizzard Skylanders Disney Disney Infinity (Kidult) Transformers Infinite Arms Yasuo Takahama 5) Fast Toys Infinite Arms Toy to Life IT Wired Toy to Life Infinite Arms Toy to Life 2.0 Toy to Life 2011 10 Activision Bilzzard Skylanders Toy to Life
Market Trend Report _ Toy to Life 26 완구및게임시장에서 Toy-to-Life 비중추이 ( ) Video game Toy Toy to life 71.5 71.5 72.6 72.6 73.7 74.8 75.9 72.6 67.1 10.8% 9.2% 67.1 53.9 7.7% 46.2 5.5% 3.5% 2.0% 2013 2014 2015 2016 2017 2018 Tandem Capital Toy to Life IP Toy to Life Tandem Capital Toy to Life 2015 5.5% 2018 11.0% Activision Blizzard Disney Nintendo Toy to Life Toy to Life Toy to Life Jumo Toy to Life Gamaya Electronic Arts LucasArts Activision Blizzard Ramayana IP Gamaya Legends Apple 2013 Anki Anki Drive Orbotix Sphero
27 2016.05 vol.01 Toy-to-Life 시장에진출한주요스타트업사례 Jumo 3D Infinite Arms (2016 ) e Commerce Amazon Gamaya Ramayana IP IP 1 500 Anki Orbotix Anki Drive Anki Drive Sphero Sphero STRABASE Viewpoint Toy to Life Toy to Life IP Toy to Life Jumo Infinite Arms
Market Trend Report _ Toy to Life 28 CB Insights Toy to Life 커넥티드완구시장의벤처캐피털투자추이 72.2 88.7 104.3 ( ) 10.1 6.6 27.3 2010 2011 2012 2013 2014 2015 Tandem Capital Toy to Life idate 2013~2018 (CAGR) 3.0% 0.8% Toy to Life 21.9% Toy to Life Toy to Life CB Insights Toy to Life (connected toy) 6) 2015 1 430 2010 1 010 10 Toy to Life... Toy to Life Toy to Life IT
29 2016.05 vol.01 IP IP Toy to Life Activision Blizzard Disney Nintendo IP Toy to Life Toy to Life TV Toy to Life DLC (Downloadable content) Activision Bilzzard Toy to Life IP IP
융복합 콘텐츠 Convergence Content Industry Trends Convergence Content Industry Trends One Page Summary 인터넷카페에침투한가상현실 (VR)...VR 극장서비스개요 융복합콘텐츠촉매제로서기대감이고조되는일본보컬로이드캐릭터 하츠네미쿠
(VR)...VR (VR) VR ( ) 31 VR FOVE VR VR VR Attack on Titan( ) Ghost in the Shell( ) 360 VR FOVE PC VR VR ( ) 31 VR 360 VR 600 ( 5 ) VR 일반인에게가상현실의매력을퍼뜨리자 양질의콘텐츠수급이급선무 VR VR 5~15 VR Engadget VR Scout STRABASE
2007 ( ) (Vocaloid) Yamaha Crypton Future Media ( ) 2007 8 31 2015 Youtube 10 1 7 桜 (WhiteFlame Feat. ( ) 2016 4 2014 HATSUNE MIKU EXPO ( 会 ) 2016 2016 4 6 2016 4 3D CG 2016 4 NHK (Cool Japan) 2013 3 7 Domino s Pizza Domino s App feat. 5 STRABASE