Best KUMHO which every children are able to play with
KUMHO Tire Outline
2004 12 31 ECSTA Driving with KUMHO 2005 KUMHO Tire 1
Trustful Value Worthy Business Advanced Technology Big 5 KUMHO Tire Co., Inc. Moral Management Quality Innovation Eco-concerning KUMHO Tire 2
KETC Madrid KUMHO U.K., Ltd KUMHO Europe Milan Cairo Jeddah Dubai Johannesburg Nanjing KUMHOK Tire Co., Ltd. KCTC Kuala Lumpur KUMHO Tire Japan Inc. KRDC KUMHO Tire Australia Pty. Ltd. KUMHO Tire Canada Inc. KUMHO Tire U.S.A. Inc. KATC Mexico Toronto Panama Brazil KUMHO Tire 3
Tire Industry Analysis
( : $ million) 100,000 90,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 69,775 68,500 13.07% 12.08% 90,742 80,250 71,600 0 2000 2001 2002 2003 2004(E) Source: 2004 Global Tire Company Rankings, Tire Business, USA 2004 04 World Sales Pricing, MTD 2004 estimates 2003 Big 11 KUMHO Tire 4
The others Nexen Federal China brands Tier 3 Small 6 Yokohama Cooper KUMHO Toyo Hankook Triangle Market share 12% Tier 2 Next 3 Continental Pirelli Sumitomo Market share 15% Tier 1 Big 3 Michelin Bridgestone Goodyear Market share 56% Mapping source from Tire Business, Aug 2003 KUMHO Tire 5
1,650 1,600(KH 1.76 2,060 2,600 1,500 19,000 3,300 1.76%, 10 ) 4,200 ( : USD Million) 7,000 14,000 16,800 18.77%( 03 ) (The Others) KUMHO Tire 6
360 1,900 1,860 590 470 400 ( : USD Million) 7,000 6,200 6,300 (The Others) KUMHO Tire 7
8.1% 17.5% 17.0% UHPT Ultra High Performance Tire KUMHO Tire 8
Customer s Needs 16 Racing TPMS Run-Flat ECO High-Techs KUMHO Tire 9
KUMHO Tire s Differentia
17,000 3,000 16,500 16,000 15,500 15,000 14,500 14,000 13,500 13,000 16,346 1,984 1,649 1,576 14,354 14,187 2002 2003 2004 2,500 2,000 1,500 1,000 500 0 KUMHO Tire 10
400.0% 3,000 350.0% 362.1% 2,500 2,500 2,500 2,500 300.0% 250.0% 2,000 200.0% 1,263 202.0% 187.5% 168.2% 1,500 150.0% 1,000 100.0% 50.0% 0.0% 13.6% 13.8% 11.6% 9.6% 2001 2002 2003 2004 500 0 KUMHO Tire 11
4,000 36.3% 3,500 3,500 3,672 3,000 3,000 2,991 2,479 2,500 2,500 2,623 1,819 2,000 2,000 1,500 1,000 1,669 1,168 1,788 21 22 23 24 1,500 1,000 500 0 Inch-Up 2001 2002 2003 2004 500 0 KUMHO Tire 12
TPMS ( Smart ) Racing 1999 Run-Flat 2002 SUV 28 IPR HA-Oil-Free 2004 Q3 KUMHO Tire 13
40,000 35,000 30,000 31,453 30,950 35,631 39,186 25,000 20,000 15,000 10,000 5,000 0 2001 2002 2003 2004 KUMHO Tire 14
180,000 160,000 140,000 19% 17% 8% 14% 9% 11% 10% 11% 136,670 Source: KUMHO Tire Based on 03 China domestic sales for PCR & LTR 60,000 162,650 50,000 120,000 114,954 40,000 100,000 80,000 30,000 60,000 22,096 24,281 24,560 20,000 40,000 20,000 14,056 16,001 16,457 10,000 0 2002 2003 2004 0 KUMHO Tire 15
( : ) KUMHO Tire 16
KETC Cooper Alliance KCTC KRDC KATC Cooper Alliance R&D Belt Self-productive Belt Strategic Alliance Belt( ) KUMHO Tire 17
Weakness & Threats Strength & Opportunity KUMHO Tire 18
Satisfactions By KUMHO Tire
1 2 3 4 5 KUMHO Michelin Toyo Yokohama Pirelli Ecsta V70A Pilot Sports Cup Proxes R888 Advan A048 P Zero Corsa - 05 2 Beyond world top class www.autobild.de KUMHO Tire 19
J.D. Power Released: Sep. 20, 2004 Yokohama Hankook Kumho Dunlop Continental Firestone Bridgeston BFGoodrich Average Goodyear General Michelin 791 794 796 798 820 822 828 828 838 844 853 874 740 760 780 800 820 840 860 880 900 KUMHO Tire 20
RE RE OE Directive Market OE Indirect Market - -RE OE - Source from MTD estimates, 2004 *Because numbers are rounded to the nearest half-percent, the total may not equal 100%. Brands must have at least 1% of the total high performance market in shipment numbers to be listed at 1% KUMHO Tire 21
High Technology KUMHO Tire 22
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