Omni Channel Commerce 동향 및 사례

옴니채널실현을위한 전자상거래플랫폼 (hybris) 전략 SAP 서비스사업부김태훈이사

목 차 I. 전자상거래시장현황 상거래시장에서전자상거래시장으로의변천전자상거래시장의진화 : 옴니채널전자상거래시장의인프라구축현실 II. SAP 의협업을위한제안 SAP hybris : 플랫폼베이스의전자상거래목표시장 SAP hybris : 전자상거래협업을비즈니스모델 III. 왜 SAP hybris 인가? SAP hybris 개요 SAP hybris 차별화된가치 전달말씀 2015 SAP SE. All rights reserved. 1

전자상거래시장의인프라구축현실 e-commerce Evolution? Customer Development Platform Base Standardization Globalization Interface Domestic 10 0 30 20 TCO 40 TIME 50 Degree of Platform Base 60 GLOBAL 70 80 90 100 Standard Maintenance Why Platform? Flexibility 2015 SAP SE. All rights reserved. 5

SAP hybris : 플랫폼베이스의전자상거래목표시장 ERP, CRM Target Customer for hybris 1. e-commerce (non-platform base) rebuilding with Key Issue 2. Biz.-Channel Enhancement to Omni-Channel 3. Globalization Enterprise Customer - Industry Standard Process - Constant Change/Maintenance - Additional Hidden Cost - New Growth Model with Omni-Channel - Efficiency in Time and TCO - Time to Market - Enterprise Process vs. Each Governance by country 2015 SAP SE. All rights reserved. 7

SAP hybris : 전자상거래협업을비즈니스모델 Customer rebuilding Customer : Flexible Enhancement Partner : Implementation Biz. SAP Solution Service Standard Agility Omni- Channel New Biz. Model Long Term Partnership Partner No burden of Mgt. Consulting Implementation Omni-Channel Globalization Customer : Rev. Growth thru Omni- Channel Environment Partner : Consulting/Implementation Customer : Rev. Growth thru Global Expansion Partner : Consulting/Implementation 2015 SAP SE. All rights reserved. 8

SAP hybris 개요 (1) : 옴니채널전자상거래 No. 1# 플랫폼 March, 2015 - Organization/Brand complexity - Digital store localization - Personalization for the consumer - Buyer personalization for the corporate buyer - Multichannel support B2C Commerce #1 B2C Global Commerce #1 B2B Commerce #1 2015 SAP SE. All rights reserved. 10

SME Global Enterprises SAP hybris 개요 (2) : 옴니채널전자상거래플랫폼검증사례 Birth of e-commerce 1997 Aug. 2013 2H, 2014 Now Experience for 17 years SAP integration +10 Local References in 1 year Digital Manufacturing Retail Wholesale Telco 2015 SAP SE. All rights reserved. 11

SAP hybris 개요 (3) : 옴니채널을지향하는준비된아키텍쳐 차별점은각모듈의유기적인통합 Web Site Print Kiosk Off-line Call Center Mobile Social POS OmniCommerce Connect (Web Service API) WCMS 1 (Web Contents Management System) : Display, Category, Personalization Commerce Logic (Commerce Engine : Merchandizing, Searching, Promotion, Pricing) OMS 2 (Order Management) Order Management & Fulfillment Single View of Inventory PCM 3 (Product Contents Management) Product & Customer Content Management Digital Asset Management Analytics Reporting?? March, 2015 Platform (Database SAP HANA, MySQL, MS SQL, Oracle) ERP Planning CRM Supply Chain WCMS 1 : Web Content Management System, OMS 2 : Order Management System, PCM 3 : Product Content Management 2015 SAP SE. All rights reserved. 12

SAP hybris 차별화된핵심가치 Hybris Accelerator SAP Interface SAP Service CD Hybris Service - 17 yrs of business template - 20~30% of time and cost reduction [Rapid Development] - Fin, Manu. Tele. Fashion, B2B - Co-Developing new hybris Accelerator Template - Protocol interface with SAP ERP/CRM - +10% of time and cost reduction - Platform base + Tailored Service [Java Spring] - SAP integration Experience - Continuous maintenance, Change Management, Enhancement support - Global Experience 2015 SAP SE. All rights reserved. 13

SAP hybris 차별화된가치총정리 VS P L A T F O R M M I A M I More Flexibility - Java Spring - CD Service Interface - SAP adapter - Commerce Accelerator Multi- Channel - Web - Mobile Integration - Product, Customer, Order, Pay VS $ C U S D E V T T P G TCO - Hidden cost to Maintain Time - Adapter - Accelerator Process - Accelerator - B2C/B2B Accelerator Globalization - Governance - Language SAP hybris Sales 에집중하면, 마이애미에서인생이딱피지!!! 2015 SAP SE. All rights reserved. 14

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