Next Human Network, NHN * 2003 7 22 NHN www.nhncorp.com NHN CEO CFO 2003 1 NHN 2 20 NHN www.daum.net www.neowiz.com www.kppinc.com www.auction.co.kr 5 1 conference call 2 24 www.inews24.com 2003 7 22 79
NHN 2003 NHN Exhibit 1 NHN NHN 1.1. 1. 1982 1995 1998 1999 2002 100 1 20 3 2 627 9 58 4 1 000 5 4 1 2001 3 NHN 1.2. 2003 6 600 2003 1 000 4 2002 3 4 026 PC 5 1 2 513 36 8 PC 3 1998 2 4 NHN NHN 2003 7 22 80
2 1 513 63 2 PC PC 2002 4 522 13 3 PC 1 647 4 8 PC 14 751 43 4 5 1 2001 80 2005 3 800 36 2005 9 000 2. 2.1. 1998 1 1999 6 www.naver.com 6 NHN NHN 2000 NHN Exhibit 2 Banner NHN 2002 3 778 11 1 4 522 13 3 P C 1 647 4 8 1 562 4 6 1 004 3 0 P C 14 751 43 4 6 762 19 9 34 026 100 0 2003 5 2003 2003 3 20 4 30 318 PC 1 000 81
6 NHN NHN 2.2. NHN 2000 3 www.serome.co.kr Dialpad KOSDAQ 4 3 000 www.juniornaver.com 7 6 Exhibit 1 2 NHN 7 M&A 2002 6 82
250 NHN 2.3. 2000 5 www.hangame.com 8 15 40 1 Data mining One-pass ID 100 5 6 DB 9 8 3 M&A 83
NHN SDS SDS www. unitel.co.kr IMF 1998 NHN CFO CFO 2003 9 24 NHN NHN NHN 4 SDS NHN 3 9 NHN 2003 368 147 0 NHN 48 1 NHN 2003 84
PC IMF 10 60 70 www.netmarble.co.kr 11 3 12 100 10 25 2003 9 24 11 PC 12 2003 5 14 85
2.4. NHN NHN 2002 8 5 1 5 4 NHN 13 NHN 13 24 2003 8 11 86
14 Positioning 15 NHN 2 2.5. NHN NHN 80 2003 3 2003 6 14 100 www.kukubox.com www.daum.net NHN NHN NHN NHN NHN NHN 2003 3 1 NHN NHN 1 16 NHN NHN 14 NHN 2002 11 4 15 NHN 2003 5 14 16 NHN 2003 05 14 87
NHN 3. IT 3.1. NHN NHN NHN Human Network NHN NHN in in 3.2. PC 1998 6 PC PC 10 20 PC PC www.hangame.com PC PC 25 88
PC PC PC PC 3.3. 2000 5 NHN 2 100 www.game.naver.com 4 2001 2 5 17 2001 100 180 18 TV 1 TV MBC 17 5 000 4 000 2 1 3 2001 3 16 18 80 20 10 2003 3 4 89
1 TV NHN 3.4. 2002 10 NHN www.sayclub.com www.neowiz.com 1999 7 2001 6 1 000 1 000 NHN 35 19 Win Win 2003 3 NHN www.istar.co.kr NHN 20 21 10 20 NHN 2003 NHN 19 NHN 2002 10 3 20 2001 4 AV 40 NHN AV KMTV 21 NHN 90
1 NHN NHN 2003 4 www.vastian.co.kr 6 www.haneolsoft.com NHN RPG 1 3 4. in 4.1. in NeXearch 1998 2000 16 SDS in 22 22 NHN 91
4.2. in in NHN 2003 2003 218 2 in in in in XX NHN in NHN in NHN in in in 2003 6 NHN NHN NHN in NHN NHN 92
NHN NHN NHN 5. IT NHN NHN NHN NHN NHN NHN NHN 93
5.1. NHN 2000 11 2001 4 www.naver.co.jp PC PC 24 NHN NHN NHN Panasonic hi-ho home.hi-ho.ne.jp NHN NHN NHN ASP Giga Mail ASP Page Factory Netview ASP www.yahoo. co.jp www.infoseek.co.jp www.goo.ne.jp NHN B2B B2C 23 2003 7 22 9 24 2003 94
NHN 1 NHN NHN 2003 10 1 NHN NHN 2000 6 PT Mercury E-net KTIC 100 250 2000 15 NHN 6 9 5 11 NHN NeXearch Naver Cinta NHN E-Mail 60 NHN www.naver.co.id 1 NHN 95
5.2. 2002 618 6 9 2005 770 53 34 36 1 9 PC 70 Ragnarok 2 9 6 4 www.ncsoft.co.kr Leneage NHN NHN 96
Exhibit 3 PC 21 4 RPG Zero-sum 2000 12 www.hangame.co.jp B2B www.yahoo.co.jp www.goo.ne.jp 6 1 97
2 1 9 000 3 4 25 26 NHN 2000 3 800 54 2002 7 992 2003 13 5 000 1 914 2001 4 500 9 430 3 5 1 430 27 43 28 Exhibit 4 NHN 50 NHN 25 2002 ejapan 1 090 2005 3 000 2003 NHN 450 43 5 000 26 27 CCID 28 98
2008 NHN 4 NHN 6. 6 NHN 1998 NHN NHN NHN 6 NHN R&D NHN 99
NHN 10 NHN NHN Next Human Network NHN Vision 100
Exhibit NHN 101
1999 98 98 1 400 1 050 100 100 PC ISP 700 200 1 000 701 20 30 PC ISP 400 162 400 871 600 20 5 PC ISP 200 150 550 450 40 30 PC ISP 200 110 70 500 180 PC ISP 300 73 334 22 10 PC ISP 200 60 1 200 308 ISP 200 38 15 000 600 145 120 6 500 370 185 120 4 000 100 15 40 2 62 14 20 60 1 800 50 50 480 20 23 15 28 5 1 500 1999 11 10 102
2000 12 1 904 44 7 2 250 1 8 2001 6 2 223 51 6 2 650 2 1 2001 12 2 438 56 6 3 370 2 6 2002 6 2 565 58 0 4 580 3 6 NHN www.nhncorp.com www.mic.go.kr www.mct.go.kr www.gameinfinity.or.kr 2003 NHN IR 2003 2003 2003 2000 2003 2003 2002 2002 KIPA 2003 KIPA contents.kipa.or.kr E-Business KAIST 2002 103
2003 M&A 2002 2002 www.seri.org www.rankey.com NHN 2003 www.etnews.co.kr INews24 www.inews24.co.kr Teaching Notes 1 NHN NHN NHN 2 NHN NHN 3 NHN 100 2003 10 1 4 PC NHN 5 NHN Human Network 104