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4 2 61 1. 61 2. 67 3 78 1. 79 2. 80 3. 83 4 92 1 92 1. N 92 2. N 99 3. N 117 2 126 1. 126 2. 128 5 137 142

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6 3 15 (2011 4 ) 71 3 16 TV (2011 4 ) 72 3 17 (2011 4 ) 72 3 18 Second Screen (Miso Sync Experiment) 75 3 19 80 3 20 81 3 21 TV 82 3 22 TV 83 3 23 TV 83 3 24 OSMU vs. ASMD 84 3 25 OSMU, ASMD 84 3 26 ASMD 85 3 27 Second Screen 88 3 28 Synched Ad 89 3 29 Synched Ad 89 3 30 Synched Ad 90 3 1 Second Screen Viewer 91

7 1. 2010 CJ N. KT tv, SKT, LG U+ U+ HDTV N., 2011 MBC N, SBS. N. N.. +. N., N.., N. N.

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18 (closed platform strategy). IPTV N. KT 700 800, IPTV 300, 1,600 2,500 5,000. tv 2 1 tv TV IPTV (olleh tv live, ) (olleh tv skylife, ) 2,000 IPTV (olleh tv live,, ) (olleh tv skylife ) 5,000 4 30 LTE620 6 : KT, 2012 5 1 tv KT 300 VOD 60. VOD. KT

2 19, 5,000. 2 3 3,000 5,000. 3 IPTV tv. 2012 4 28 210, 2 3,000 VOD 11 5,000. 7) 2 2 KT HD ( ) (olleh tv skylife) 183 91 30,000 152 71 25,000 117 46 20,000 138 65 23,000 133 65 16,000 111 56 12,000 IPTV (olleh tv live) 68 38 10,000 (,,, 1, 2,000 ) 64 22 10,000 : (1 : 5%, 2 : 10%, 3 : 20%). : KT, 2012 5 1. (,, 1, 2,000 ) 7) 1 (2012. 4. 28).

20 KT, KT tv : 8) ; ; 2012 PC IPTV OPMD (One Pay Multi Device) ; 2011 10 ; TV.. SKT 9) SKT 2011 N (hoppin) SK. 10) (business unit). SK. TV,, 3 ( )... TV 700, 500 10,000, 300 700. TV 8,000, 10( 10 ) 15,000, 5 8,000. VOD 3,000. 8) (2012. 3. 2). 9) 2012 5 (www.hoppin.nate.com). 10) (2012. 1. 11).

2 21 2 3 (VAT ) TV / / 700 700 7 2 700 7 10,000 DVD 3,500 4,000 2,000 2,200 7 500 1,000 300 700 7 TV TV 8,000 5 2 5 8,000 10 3 10 15,000 30 (19 ) VOD 5,000 7 3,000 7 :, 2012 5 18. VOD VOD 4,400 3,000 30

22 HD, 3G/LTE. PC,, PC. 2012 5 / PC SKT, KT, LGT ios 2012. PC( ) ( ). (, ) ( )., HD, 3G/LTE.. LG U+ LG 2011 N (U+ Shoot & Play). 11) ( ), LG. ( ) 100 (Access Point, AP). (Digital Living Netwrok Alliance, DLNA). DLNA PC, TV, AP. AP.. 11) (2011. 4. 7).

2 23. LG 100 100 LG 2,500 1,500. 12) ( ) LTE. LTE DLNA. 13) 2012 7 LG U+ U+ HDTV N. LG U+HDTV 30, KT TV, 5,000. 2 4 LG U+ HDTV : 1,500 : 5,000 30, VOD : LG U+, 2012 7 29. 12) (2012. 1. 11). 13) (2012. 1. 11).

24 2.. KBS K 14) KBS 2011 9 3 KBS K. 15) K KBS1, KBS2, FM, FM, 1, FM, 3,, 24, KBS 10. : 16) KBS (Open Smart Platform: OSP). ( ).. (UCC). MBC SBS N (pooq). ( ) 70%, (TV, N ) 20%, KBS 10%. ( ) KBS,, 20.. 7. 14) (2011. 9. 5). 15) K for iphone. 16) (2012. 5. 15).

2 25 10, TV. ( ), KBS. 10 (ABU). 11 KBS ABU KBS. ABU,. 10 ABU 60.. MBC/SBS SBS FM FM 2 2011 3 TV. 17), MBC 2011 10 1 PC N (pooq). 18) MBC MBC, MBC, MBC MBC PP. SBS SBS SBS. SBS MBC. : 19) MBC SBS TV, IPTV N (Contents Alliance Platform: CAP). 2012 5. 80 17) (2011. 9. 5). 18) (2011. 9. 20). 19) (2012. 4. 15).

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2 27 7, KBS 6, EBS 5 pooq 5. 2 6 (pooq) pooq ( ) MBC SBS KBS EBS MBC SBS pooq surprise, pooq Talk, pooq quiz MBC every1, MBC life SBS E KBS1, KBS2, KBS World KBS joy MBC Drama SBS Plus KBS Drama pooq music MBC music ( ) / pooq Travel MBC FM4U, MBC FM SBS Golf SBS CNBC SBS FM, SBS FM KBS prime EBS EBS u EBS+1, EBS+2, EBS English TV 5 5 5 6 5 2 2 5 7 7 6 5 : www.pooq.co.kr, 2012 7 29.,, VOD, (

28 +VOD) 3. 7 23 8, 9 1. 2 7. 2 7 (pooq) (7. 23 8. 31) (9. 1 ) (2013 ) only 1,900 (3,900 ) 2,900 (3,900 ) VOD 3,900 (9,900 ) 8,900 (9,900 ) :,. : (2012. 7. 19). 4,900 (11,900 ) 9,000 (11,900 ) 2102 9 1 3 9 3 9 1 1,875., 60%, 26%, (VOD) 7%. 21) 3. ( ) TV N, N. ( ) TV N 21) (2012. 9. 3).

2 29,. CJ HCN,. MSO. 22) ( ), CJ BM( ), HCN + BM.. CJ 2012 4 15, + BM. 23). CJ 24) CJ 2010 N. 2011 3 2.0 1 200, 2012 2 330 ( 15 ). 2011 K 6, 450. (2012), (2011) 60%. 2012 3 250, 200 ( 3 ), 5 VOD. (2012 ) N, TV 22) (2012. 4. 15). 23) (2012. 4. 3). 24)

30.,.,,. 25) 2012. N, UCC,, TV., TV. (PVR). First-VOD ( 1 ). VOD. ( 4 ) 26) 2012 2,,, 24., 2012 4 11 SMS SNS TV. 27) 28) (UI/UX) TV,,,, (, 25) (2012. 4. 26). 26) (2012. 4. 26). 27) SNS. 28) (2012. 5. 8).

2 31 ( ) ) (UI) (UX). ( ),., TV. PC TV 29). TV, PC,. TV TV. K3, VOD( ) CJ. 30) CJ TV OTT,. 31) 2 8 (tving) TV( TV ) X ( K3) VOD X (CJ ), PC 29) : SNS. 30). 31) (2012. 6. 13).

32. MSO HCN HCN TV 2011 10 N TV. 2012 N. ( ) HCN TV TV, HCN TV PP. ( ),,, (niche market). 100, 300. 32) 33) PC 2012 3. N. ( ) 2012 3, N 10. PP, VOD. 4.. 34) TV : TV (PC TV ) PC, 32) (2012. 7. 3). 33) (2012. 3. 9a).

2 33,, TV TV. ( ),.,, VOD,,,. 34) TV : TV 2011, TV.,,,..,,. ( ). 4,. 19 9. ( ) TV 2.0. TV 2.0 SNS TV TV. ( ) CPU. ( ) TV TV. ( ), LG TV. 34) (2012. 4. 23).

34. 35) N.,..,, 6,,,,. 2 1. N., +. N 1 N,.,. 2012 4 15.. ( ) 35) (2012. 1. 13).

2 35. 2011 MBC (pooq), KBS K., TV 5%, 20 30%. 2011 12 24 25, 30 31, MBC KT N (pooq) (HD, 1Mbps ) (SD, 500kbps),. K3 6 30GB. 36) MBC, 1, 40. 37) MBC SBS N.. 38).. 39). : SKT CJ ( ) 2012 4, CJ SKT 4G LTE. 40) SKT LTE 36) (2012. 1. 4). 37) (2012. 1. 9). 38) (2012. 1. 12). 39) (2011. 12. 8). 40) (2012. 4. 2).

36. LTE, LTE ( TV10 ). ( ) SKT, CJ. SKT CJ KBS, MBC, SBS LTE., CJ... ( ) SKT CJ., SKT CJ. CJ SKT. 41) SKT CJ N. LTE. 42). : ( ) MBC SBS 2012 5 7 41) (2012. 4. 17). 42) (2012. 4. 17).

2 37 C&M N (MOU), 10 N. 43) ( ) MBC SBS N (pooq) C&M. C&M (pooq). ( ) C&M N., MBC SBS 7 (pooq). ( ) N. 2.. vs. : N., N. 44) CJ,. 43) (2012. 4. 17). 44) (2012. 2. 22).

38,.. : ( ), PC, N.. 45) 2009 4,364 86% 1 2., 5 63.9, 1.5. 600,. 2000 10 4 2,300 2010 2 4,600... 3.. N vs. ( ) 2011 3 K (KBS), (MBC) 45) (2011. 12. 14).

2 39. 46) ( ) N.. DMB 6. ( ) N, N. ( ) N. N,.. CJ OTT vs. ( ) CJ OTT(Over The Top). 47) 2012 6 12 C OTT 1. N, TV OTT. 46) (2011. 11. 21). 47) (2012. 6. 13).

40 ( ) CJ OTT IPTV OTT. OTT. OTT. ( ) CJ OTT MSO.. MSO OTT,., MSO CJ OTT OTT.. 48) 48) (2012. 6. 13).

3 41 3 1,, 3 3.,, /, /. 1.. AT&T ( ) 49) 2 AT&T TV.,. AT&T 2006 U-verse IPTV, U-verse TV,. AT&T 2007 3, TV, PC, 3-Screen., IPTV, 49) AT&T.

42, VoIP,. AT&T U-verse TV 2011 TV. U-verse TV 2007 9 10, 2008 100, 2009 12 200, 2011 2 340. 2011 2 U-verse TV 75% U-verse TPS QPS. AT&T U-verse TV, PC,, PC, Xbox 360 (Second Screen)., PC TV, TV (EPG), (DVR),. AT&T ComplemenTV U-Verse TV. AT&T MS Xbox 360 VOD TV. 20 U-Verse Xbox 360. 50) U-verse TV 2012 4. TV 4 (multiview),. U-verse.com U-verse Live TV. 6, 2010 2011. 50) SNL Kagan(2011).

3 43 3 1 AT&T U-verse TV PC Mobile Tablet PC, VOD, VOD ( * ), VOD, VOD Multiview DVR 170 HD DVR SNS TV DVR TV SNS :, 2012,. : AT&T U-verse. 2 IPTV AT&T TV DirecTV U-verse U-verse TV. AT&T (CP) 13 TV, TV Miso, BuddyTV Guide, TV Foundry, Wayin.

44. NTT ( ) 51) NTT NTT PLALA 2008 3 Hikari TV IPTV. TV. 3 2 TV (4 ) TV TV TV, VOD, TV, TV, VOD, TV, TV, VOD, TV, TV, VOD, TV, Hikari TV +TV+ 3,675 10,185 2,625 9,135 2,625 9,135 1,050 7,560 3,675 7,350 2,625 6,300 2,625 6,300 1,050 4,725 : 1. TV, 5,985, 3,150. 2. TV VOD. : NTT East. 51) NTT East.

3 45 NTT TV NTT (NGN) Flet s( ) NTT TV. 52) 2011 12 TV 133 TV 2 VOD. VOD, TV,, NHK on demand, TBS on demand, FujiTV on demand TV. 53) TV NTT TV. VOD,,. TV TV PC VOD TV. VOD. 3 3 TV TV (anywhere), PC TV (, ) TV ( ) : 350 : 1,000 : Google play (https://play.google.com/store/apps). 52) (2008). 53) SNL Kagan(2012a).

46 TV NTT TV. 350 1,000,. TV BBC, Fox, J,,,,, NKH, TBS, TV SVOD (Subscription VOD). 54) 2.. BBC ( ) 55) BBC., ( ). BBC 2007 12 iplayer. iplayer. iplayer BBC TV 1, 7. PC, 30 ( Watch later ). PC ( sideloading ) 54) SNL Kagan(2012a). 55) BBC Wikipedia.

3 47., VOD. iplayer 3View, Virgin Media, BT Vision, Freesat, Sky, YouView TV,, ios,,, Wii, PlayStation 3, MS Xbox 360. YouView TV TV. 3 4 BBC iplayer TV (, VOD) (VOD) (VOD) 3View 2010. Virgin Media 2008. 6 (TiVo) BT Vision 2009. 4 Freesat 2009. 12 Sky 2012 VOD Anytime+ YouView 2012. 7 (YouView box) 2010. 6 ios (, ) 2008. 3 2011. 7( ) 2008. 10 2010. 9 2008. 12 Wii 2008. 4 PlayStation 3 2009. 8 Xbox 360 2012. 3, VOD : BBC iplayer,, Wikipedia.

48 Virgin Media 3 Virgin Media TV iplayer 3 1. 56) Xbox 360, MS (Xbox Live Gold ) BBC, 2011 10 Xbox. 57) BBC iplayer PC,. TV YouView TV. 2011 8 BBC Worldwide Softwind BBC. 30%, 15, 93. 2010 IPTV Project Canvas YouView 2012 7. YouView BBC 3 ( 4, 5, itv PLC) 3 (BT, Arquiva, TalkTalk). YouView YouView box TV VOD (all-in-one) TV. 56) Digital Spy(2008). 57) The Telegraph(2009).

3 49 299, 58). 59). M6 ( ) 60) M6 1987. 61) N. M6 2008 3 M6 Replay TV M6. 2010 M6 M6. M6 Replay. 1. 7 15,. Pass M6. M6 Replay M6, 58) The Guardian(2012), YouView 89% no. 59) CNET UK(2012). 60) M6 RTL. 61) (1999).

50 M6 Replay M6. 2012 5 24% 18 M6 Replay, 76 1. 62) M6 2010 10 11 M6, 2011 M6 240. 63) 2011 5 M6 SNS fan community. 3 5 M6 N M6 Web M6 app ( ) M6 2010( ) PC,, M6 Replay ( ) ( ) M6 ( 7 15 ) 2008. 3 TV(IPTV, TV ), PC,,, Pass M6 VOD 7.99 /, M6 2011. 12 (Freebox, Neufbox, Livebox), Xbox 360 : M6, RTL. 62) RTL Group(2012b). 63) RTL Group(2012a).

3 51 M6 M6 Replay,,,,, TV. M6 Replay Canalsat, Free, Orange, Numericable, SFR neufbox, Bouygues Telecom. Sony Bravia TV M6,,, M6. 2011 M6 Replay 3 4,400. 64) Orange World Portal TV on Demand, Orange M6 M6 Mobile by Orange Inside M6 Mobile M6 Replay. 2011 12 Xbox 360 M6 Pass M6,. Xbox Live Gold Pass M6, 7.99 Pass M6. M6 HD,. M6 2008 IPTV Orange Orange TV M6 Replay. Orange M6 2005 2 M6 Mobile by Orange, M6 Mobile by Orange 2011 205 4%. 64) RTL Group(2012b).

52 M6 2010 SFR neufbox TV SFR neufbox TV M6 Nouvelle Star. 1 0.56 SFR. M6 TV, SFR neufbox TV. M6,,,.,, MS. 3. /. Comcast ( ) 65) Comcast 2009 12 Fancast Xfinity TV. VOD PC TV Everywhere, OTT IPTV.. Fancast Xfinity TV Xfinity TV, Double Play Triple 65) Comcast Xfinity.

3 53 Play. 200 TV VOD, 66.99 119.99. 3 6 Comcast Xfinity TV, Double Play TV+ TV+ 80 200, VOD 80 200, VOD 20 Mbps $69.99 $119.99 $74.99 $119.99 Triple Play TV+ + 80 200, VOD 20 Mbps, $99 $119.99 (24 ) : Comcast Xfinity. Comcast N (interaction). Xfinity TV TV PC PC TV. Xfinity TV,,, Xfinity TV VOD,,, DVR,. Xfinity TV, 2012 2 Xfinity Streampix 4.99 TV. 66) Xfinity Connect,,

54,, PC,, PC,. AnyRoom DVR 90,. Comcast CBS, NBC HBO, Showtime, Cinemax, Starz, the movie channel ESPN 200.. BSkyB ( ) 67) BSkyB pay TV N. BT TalkTalk IPTV 2005 Easynet 2 1,100,, TPS. Sky TV Sky Player, Sky Mobile TV. 68) BSkyB TV, PC,, PC,. TV 650 TV 66), HD Triple Play. 67) Informa Telecoms & Media(2011) BskyB. 68) 2006 Sky by Broadband, Sky Anytime PC, 2008 Sky Player, 2011 7 Sky Player Sky Mobile TV Sky Go.

3 55, 119 BSkyB,. Sky Player PC TV, BSkyB 3View. Anytime+ TV PC VOD, TV. 3 7 BSkyB N TV Sky TV Anytime+ TV 16 26.5 TPS ( + +TV) 21.5 65.5 650 TV,, 3View, Fetch TV, Connected TV PC Sky Go Anytime+ ( : 15 41.5) 32,, VOD PC Mobile Sky Go ( : 5 35) 8,, VOD,,, Xbox360 : Sky. Sky Mobile TV,,. 5, 6, BSkyB 35. PC 5, 35. 2011 Sky Player Sky Mobile TV Sky Go. BSkyB Sky

56 Go MTV 8. 100 VOD. TV. 4.. Hulu ( ) 69) Hulu OTT,. Hulu 2008 3 NBC Universal, News Corp, 2009 4 ABC. 2010 6 9.99 70) Hulu Plus. 19 2011 150, 2011 60% 4.1. 3 8 Hulu ( : ) 2009 2010 2011 2012( ) 108 257 338 361 Hulu Plus 0 6 74 171 Hulu 108 263 412 532 : SNL Kagan(2012b). 69) SNL Kagan(2012b). 70) 7.99.

3 57 Hulu PC, Hulu Plus Wii, MS Xbox, PlayStation 3 (, ), (Roku), TV(, LG,, Vizio ), ( ). 3 9 Hulu Hulu Plus Hulu Hulu Plus 7.99 260, Fox, National Geographic, MTV TV 1,700, 1,500 ABC, Commedy Central, Fox, MTV, NBC TV 2,200, 1,500 : (2011). PC, Mac PC,,,, HDTV, DVR,, PC, TV Hulu (NBC, FOX, ABC), (MTV, A&E, MSNBC ), (MGM, Paramount ), AOL, MSN, Yahoo. Hulu 29,700 TV 1,700 (Hulu Plus 16,000 TV 775 ), TV.

58 2012 1 Hulu (bargaining power). 2012 1 5 Battleground 3 2012. 71) 2011 7 Hulu Facebook. Facehulu Hulu Plus, Hulu SNS. 72). Apple( ) 2010 TV 73) N.,,, PC, TV, OS. (MobileMe). ios,,.,. 71) (2012. 1. 17.). 72) TechCrunch(2011). 73) 2007 1 TV, 2010 2 (229 ) 99.

3 59 3 10 N PC TV / PC,, e-book,,,,, e-book,, (apps) (Mac) TV(iTV),, OSX ios ios (third party) (third party) (third party) : Informa Telecoms & Media(2011)..,. N (airplay), (icloud), NFC. 2010 11 NFC(Near Field Communication) 74) NFC (data sync) NFC. 74) NFC(Near Field Communication) 13.56 10 NFC, RFID. NFC,,,,,,,.

60 2011 6 (WWDC 2011) (icloud). 99,.,,.,,,,,,,.,,., Akamai, Limelight. 5. N,. N.. NTT TV TV 350 1,000. M6 7 15,. N Comcast 2012 2. Hulu

3 61., BSkyB N 2011., N.,,. AT&T TV. M6,,. Hulu., N AT&T, Comcast OSMU ASMD. 3 3 N. 2 1. N (KISDI) (2011) (2011) N.

62. (2011) (2011) N. (2011) N N. TV. N (2011) N. TV SNS. (2011) N 360. 19 49 1 1, 2 1 (, TV, TV, PC ). 1,, N (SKT, CJ, KT TV, MBC pooq( ), LGU+ U+ Box )., 58.1%, 41.9%. 20 37.2%, 30 41.1%, 40 21.7%. 46.7%, / 27.2%, 15%, / / 13.6%, 7.5%.

3 63 N,, TV, TV SNS. (2011), N., N KT tv (77.8%), SKT (77.5%), LGT U+ Box(76.4%) N, MBC pooq(73.6%), CJ (70.0%), HCN TV(67.9%). N, (54.2%), PC(12.8%), / (11.7%), PC(10.3%), TV(6.4%), TV(4.7%). PC, N, PC. PC 74.2%, N 63.6% PC. N (70.8%), (68.3%), (64.1%),,. N (69.2%), (63.6%), (62.8%), (44.5%), (40%)., N (2011). N,

64 26.1%, 1 200 45.6%, (46.9%). 1,000 5,000 (33.9%). N, (59.7%), (53.6%), TV (51.9%) N., TV SNS (34.5%), / (32.2%). (2011),,,, N. TV, TV TV TV TV, TV. (2011) TV SNS SNS N. (2011) N, 1, (early adopter).. (2011) (2011) PC, TV,, PC

3 65,., PC N, ASMD. (2011) 300, TV, PC, 3. 3 4, 4 PC PC., 1,005. (2011),,., N OSMU, ASMD., N, UCC,, SNS. (2011),. 10.

66, 61.7%. 38.7%. (2011) ASMD. PC PC. N ( ) 6.5%, 3 ( ) 7.3%, 4 ( PC ) 20.7%., ASMD PC 25%. N 5 3.44, TV 3.44, 3.36, 10. PC 3.51 2.77 PC N. N. (2011), ASMD TV PC PC TV. 4 1, PC.

3 67 2.. Nielsen s Three Screen Report (Nielsen),,. 2008 2010 Three Screen Report, 2011 The Cross-Platform Report.,. 2008 2011. 3 11 Traditional TV (Watching TV in the home) 2008 2009 2010 2011 ( :, %) 28,531.3 28,622.5 28,928.4 28,444.5 0.1 Watching Timeshifted TV 7,393.4 9,459.9 13,711.2 14,388.1 25.9 Using the Internet on a Computer 16,152.5 19,130.1 19,123.7 19,411.8 6.6 Watching Video on Internet 12,319.5 13,450.1 14,142.0 14,738.8 6.2 Using a Mobile Phone 22,892.0 22,949.5 23,030.0 23,266.3 0.5 Mobile Subscribers Watching Video on a Mobile Phone : 4. : Nielsen(2008, 2010, 2011). 1,119.8 2,028.4 2,470.8 3,352.6 46.2 76.3 70.3 74.0 75.9 4.9 8.8 10.7 14.4

68,, (Watching Timeshifted TV)., 70% (10% )., TV TV 150 ( 5 ). 3 12 ( :,, %) 2008 2009 2010 2011 Traditional TV (Watching TV in the home) 151:3 153:47 154:5 153:19 Watching Timeshifted TV 7:11 9:13 10:27 11:44 Using the Internet on a Computer 27:4 26:32 24:41 24:57 Watching Video on Internet 2:53 3:22 4:23 4:34 Mobile Subscribers Watching Video on a Mobile Phone 3:42 3:37 4:20 4:20 TV 4.8 6.0 6.8 7.7 10.7 12.7 17.8 18.3 : 151:3 151 3. : Nielsen(2008, 2010, 2011).

3 69 TV.,. 2008 4.8% 2011 7.7%. 2008 2 53 2011 4 34. 2008 10.7% 2009 12.7%, 2010 17.8%, 2011 18.3%. 2008 2009 3 2010 2011 4. TV 50 64 25%. 35 49 27%, 25 34 29%. 3 13 (2011 4 ) On Traditional TV On the Internet (Computer) ( : %) On Mobile Phones 2 11 10 8 NA 12 17 5 7 11 18 24 7 9 22 25 34 12 17 29 35 49 21 27 26 50 64 25 22 9 65 19 10 1 : Nielsen(2011).

70, TV, 65 213 19. 18 24 8 10, 12 17 5 25. 3 14 (2011 4 ) On Traditional TV On the Internet (Computer) ( :, ) On Mobile Phones 2 11 109:06 2:18 NA 12 17 100:50 4:03 5:25 18 24 120:50 8:10 4:20 25 34 136:40 6:30 4:03 35 49 154:52 4:39 3:37 50 64 190:43 3:24 3:15 65 213:19 2:26 1:27 : 109:06 109 6. : Nielsen(2011)., TV 146 48, 159 34. 5 4, 4 8. 4 20. TV.

3 71 3 15 (2011 4 ) On Traditional TV On the Internet (Computer) ( :, ) On Mobile Phones 2 17 18 49 50 106:47 3:24 NA 105:19 2:50 NA 137:10 6:31 4:20 146:36 5:19 4:20 190:13 3:31 2:10 208:47 2:46 2:53 146:48 5:04 4:20 159:34 4:08 4:20 : Nielsen(2011).. TV Television1 Television5.. TV, TV Television1. Stream1 Stream5. Stream1 TV.

72 3 16 TV (2011 4 ) ( :, ) Stream ( ) Traditional TV ( ) Television1 4,739.4 2.5 626.0 Television2 4,737.3 2.3 326.6 Television3 4,738.9 2.6 209.4 Television4 4,738.3 3.3 124.0 Television5 4,738.4 4.8 38.9 TV 141.9 1.0 0.0 23,834.2 3.1 264.7 : Nielsen(2011). 3 17 (2011 4 ) ( :, ) Stream ( ) Traditional TV ( ) Stream1 2,952.1 20.7 241.2 Stream2 2,951.0 2.7 273.3 Stream3 2,951.8 0.9 271.0 Stream4 2,950.4 0.3 286.4 Stream5 2,952.8 0.0 277.2 Non-Streamers 9,076.2 0.0 256.4 23,834.2 3.1 264.7 : Nielsen(2011).

3 73. Miso Sync Experiment 75) Miso TV (, PC ) TV (TV experience). 2011 Miso Sync Experiment.. TV PC., 2009 TV 60% TV. 76) 2008 35%., 2010 6 survey 86% TV. 77) TV,,,,. Miso., TV?,? 78) Miso. 75) Miso(2011) 76) http://blog.nielsen.com/nielsenwire/online_mobile/three-screen-report-q409/ 77) http://advertising.yahoo.com/industry-knowledge/mobile-shopping-insight.html 78) Miso.,??.

74 PC second screen Miso Miso Sync.. TV Boxee Box 79) Boxee. Miso Sync Boxee Box,. TV TV., Facebook twitter.,. Miso Boxee Box 100 Miso Sync. 4, 6. 30 3 (The Big Bang Theory, How I Met Your Mother, Two and Half Men), 60 2 (NCIS, CSI: Miami), 60 (Undercover Boss). Miso second screen (type of information), (frequency of information), (delivery format of information), (timing of information) 4 79) Boxee Box TV.

3 75.,. 3 18 Second Screen (Miso Sync Experiment) ( ),, ( ),, (gossip), (candid images),,,,,, ( ), ( ) ( ), ( ), ( ),,, 4.,.,.. Miso.,

76. TV. TV.. User Insight s Social TV Experiment 80) User Insight,. User Insight TV 2011 500,000 Social TV Experiment. (persona). 81) 4 40. TV 6. 80) www.userinsight.com 81) (persona),....,,,., ( : ).

3 77 Showless Joe TV. Joe... Joe TV. Joe TV, TV. Keeping Up Karl (occasionally).., TV. Karl. Present-Day Pat TV (frequently),. DVR,.. TV. Pat, TV,. Passionate Penny TV., TV. DVR,

78.... Penny. Joe Karl Penny. Chatty Cathy TV TV,, TV., TV.,., TV. Cathy., Singular Sam., DVR.,... 3 N. 82) 3. (1), 82) (KISDI)

3 79 (2), (3). 1. N 19 49 1,000. 2012 8, 55.5%, 45.5%. 19 29 44.6%, 30 37.7%, 40 17.7%., 100.0%, 99.0%, TV 94.4%, PC 42.5%. TV TV 36.5%, TV TV 58.0%, LG 41.2%. 1.6%, 98.4%. 47.2% LTE, 72.3%. ( TV, IPTV,, TV ) 74.5%., 37.9%, KT 23.8%, SK 18.1%, LG U+ 12.9%, 7.4%. N MBC/SBS 33.7%, KBS K 27.2%, TV 23.2%, KT TV 21.3%, LG U+ U+ HDTV 20.8%, SK 17.8%, CJ 14.9%, HCN TV 3.2%. (2012). (2012).

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3 81 15.3%(=114/745). 634, 391 63.4% 52.5%.. N N VOD, TV. TV 48.1%, VOD( ) TV 39.1%. 3 20 ( : %) TV PC 48.1 28.0 18.8 5.1 VOD 39.1 29.5 25.8 5.6 N 2, 41.0%. 83). TV, N. TV TV 83),.

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3 83 3 22 TV / / ( : %) 63.6 52.1 46.1 16.9 11.8 0.2 62.5 43.0 58.1 18.9 9.3 0.0 64.9 64.0 30.7 14.2 15.1 0.4 TV SNS, 30 40 SNS. 3 23 TV ( : %) 45.7 43.6 31.4 23.1 19 29 42.8 45.7 28.8 18.9 30 47.8 42.3 35.7 25.3 40 49.5 40.7 29.7 29.7 3.. OSMU vs. ASMD, N OSMU(One Source Multi Use) ASMD(Adaptive Source

84 Multi Device)., OSMU (44.9%) ASMD (28.2%). 19 29 OSMU(46.2%) ASMD(24.2%), 40 OSMU(42.4%) ASMD(32.8%). TV PC. 3 24 OSMU vs. ASMD ( : %) 19 29 30 40 TV PC OSMU 44.9 46.2 44.6 42.4 43.5 43.1 ASMD 28.2 24.2 30.8 32.8 30.7 29.2 26.9 29.6 24.7 24.9 25.8 27.8 OSMU ASMD, OSMU ASMD. TV PC 55.6%(OSMU) 47.6%(ASMD). 3 25 OSMU, ASMD ( : %) PC TV OSMU 55.6 46.8 ASMD 47.6 39.3

3 85 ASMD, (57.2%) (42.8%). 40 67.2% 20 30 (53.4% 57.0%). 3 26 ASMD ( : %) 42.8 57.2 19 29 46.6 53.4 30 43.0 57.0 40 32.8 67.2 ASMD,., 20 40 ASMD.. Second Screen N Second Screen TV TV PC. 84) 84) Second Screen TV (first

86 Second Screen. TV PC. TV PC TV TV PC. TV 4. (1), (2), (3) /, (4) /.. 1,000 13.0% Second Screen 87.0% 870. 22.0%, / 20.6%, / 29.6%. Second Screen. 4 49.1%, 27.8%, / 12.5%, / 10.6%. 7 1, 3, / 2, / 1.. (1) :, TV ( ) PC. (2) : TV PC. screen) PC (second screen). ASMD(Adaptive Source Multi Device).

3 87 (3) : TV PC,. (4) : TV, PC. (5) / : TV PC. (6) / : TV PC ( ). (7) / : / TV PC (, ) ( ). 7 3 27. 50.5% 76.1%. ( ),., ( ) 0.99 ( 1,000 ) 33.1% 44.6%..

88 3 27 Second Screen ( : %) 73.4 77.4 39.6 38.4 72.8 82.0 43.7 46.5 50.5 59.4 44.4 50.9 65.3 76.6 44.6 51.2 / 64.0 64.0 33.1 40.0 61.5 64.0 34.4 43.8 / 76.1 78.3 42.0 47.0 : base ( ).. Synched Ad Synched Ad (PPL) TV, PC. N, ASMD. Synched Ad TV, 55.7%, 44.3%., 36.6%, 53.9%. TV, PC, TV.

3 89 3 28 Synched Ad ( : %) TV TV PC 44.3 36.6 53.9 49.0 46.8 48.5 55.7 63.4 46.1 51.0 53.2 51.6 : Synched Ad,. Synched Ad. Synched Ad (29.2%), (28.3%), / (16.6%), (13.3%), (33.9%), (20.4%), (17.1%), / (14.8%). Synched Ad,, Synched Ad. 3 29 Synched Ad ( : %) / / 30.8 23.8 16.5 15.8 10.3 2.8 28.3 29.2 13.3 16.6 9.5 3.1 33.9 17.1 20.4 14.8 11.2 2.5 Synched Ad,, &., & (58.0%), (21.5%), (18.5%)

90, &,. 3 30 Synched Ad & 58.0 21.5 18.5 2.0 ( : %) 55.9 25.8 16.2 2.2 60.7 16.2 21.3 1.8. Second Screen Viewer TV Miso Second Screen 6. (1), (2), (3), (4), (5), (6). Miso., TV. TV PC TV.,. TV,. TV. 1 2 TV. (, ). TV

3 91.,., TV... TV. Miso, 46.7%, 28.1%. 3 1 Second Screen Viewer ( : %) Second Screen Viewer..

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4 93,,,.., N., TV, PC,. N. N,, N. N. N 3 ( ), N.. N N

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4 95. 89) 90) KT, 91) MBC SBS, CJ, 92) (Daum), N. N. TV PC PC. N N 3. N N TV PC. PC,. 93) 89) 2011. 8. 22. IT. 90),,, N,, 14, KT LG N, N, KISDI Premium Report 11-8, (2011), 4. 91) N 2011. 4. 20. N. 92) N 2012. 7. 3. N. 93) 2011. 4. 20. N

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4 99 2. N. N N. 3 PC 2011 4 300 TV Optimum Live TV (viacom),.. 99),,. N, N.. 100),., 99) Wall Street Journal 2011. 8. 11. Viacom, Cablevision Settle Dispute Over ipad Streaming ZDNet Korea 2011. 6. 24. N,. 100) 1996. 7. 30. 95 29130.

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4 101.. N N N. N. N N. ( ).. Cablevision 102). 103) Cablevision Cablevision (Remote Storage DVR). (buffering), 102) Cartoon Network, LLC v. CSC Holdings, Inc., 536 F. 3d 121(2d. Cir. 2008). 103),, 13 2, (2009), 205 ;,, Law&Technology 7 1, (2011. 1.), 3.

102 DVR.. 2, 104) ( ) ( ),., Cablevision, ( ). 105) 2 (volitional). Cablevision,. VCR, ( ) VCR. RS-DVR VCR. ( ) RS-DVR. RS-DVR VCR,,. 104) 536 F.3d at 133. 105) 536 F.3d at 131-132..

4 103,. Cablevision. Cablevision. Cablevision... Princeton University Press.. Cablevision... (volitional act),.,.

104 Cablevision Personal Video Recorder ( )TV 106) ( ) 107). 108) 109), PVR.,,?. 110). N, 2011 (slingbox) N 106) 23. 1. 18. 21( )653. 107) 23. 1. 20. 21( )788. 108), TV, 15 3, (2012), 1. 109) 2009. 4. 30. 2008 86722 ( 2009 39738 ). 110),, 21.

4 105.. 111) (, space shifting) (, fair use). (general fair use provision). N, 112) N. 113) 2011. 12. 2. 35 3 114) 111) 2011. 2. 6. N. 112) ( ). N ( TV) ( ).. 1:1 N 1:. 113).. 114) 35 3( ) 23 35 2, 101 3 101 5

106. 107 106 ( ),,,, ( ),, 106 (fair use).. (1) (use of a commercial nature),, (2), (3), (4). 115). 1. 1. 2. 3. 4. 115) 17 U.S.C. 107. (1), (transform). (transformative), Fair Use Campbell v. Acuff-Rose Music, Inc. 510 U.S. 569(1994). Campbell. Oh, Pretty Woman (parody).

4 107 RIAA v. Diamond Multimedia Systems 116). 1998 (Rio) MP3 player (digital audio recording device). (Rio),, 117). (Rio) MP3 MP3 MP3 MP3 Rio CD, ( Rio Manager ) (Rio)., Rio, Rio Manager. 118) 9 119) Rio 116) 180 F.3d 1072(9th Cir. 1999). Sony,, (2006), 494 465. 117) 17 U.S.C. 1002(a)(1), (2). 118) RIAA v. Diamond Multimedia Systems, Inc. 2 180 F.3d 1072, 1074-5(9th Cir. 1999). 119) Rio Manager CD MP3, MP3,

108 MP3 (space-shifting)., Rio, (time-shifting) (fair use) Sony 120) Rio (space-shifting). 120) 1984 (sony) VCR Sony Corp. of America v. Universal City Studios, Inc., 464 U.S. 417, 104 S.Ct. 774(U.S.Cal. Jan 17, 1984).. Sony,., Sony, (ongoing relationship). Sony,.?,..,,,.

4 109, Rio,. 121) (Space-shifting) Sony (Timeshifting)... N N,.,.., 122). N.. 123). 121) 180 F.3d at 1079., Sony Rio (space-shifting). 122),, 726. 123),

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4 111... ( ). 129).... 130) 129),,, (2008), 205 ( ).., ( 2 ), (1998), 362 363. 130).

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4 113 84 ( ) 85 ( ) 34 1, 133) 51, 134) 75, 135) 82 136). ( ) ( ) (, convergence).. 2006. 12. 28., 3 ( 2 7, 18 ), (, 29 1 ). IPTV ( ),. 2008 133). 134). 135),. 136),.

114. IPTV. N 3., TV N 137) IPTV N 138). N, IPTV. PC. 2006. 2006, (web-casting) 3 IPTV 137) IPTV IPTV 2. 138) IPTV (VOD) 2., IPTV,,, (2006. 8. 24. ), 25.

4 115. 139), N. 3, 2006 3. N ( 51 )., N. 140) 2), 102 103. N 139), ( ),, 648 49 ( ). IPTV HD. 140) 51,, (19 ), LEC (2000. 12), 25 26.

116 102 103. ( 2 30 )., N... 141) 102 103 (DMCA) 512 transmission, 142) ( ). 512 1998 102 103 2003. 141). 142) 17. U.S.C. 101.

4 117 102 103 ( 104 ). 3. N. 1) N ( ),, TV PC, PC N 1/N... N., 143) 143),..

118. N ( ) ( ).., ( ). (specification), ( )..,,. ( ) ( ). 144) 144) 1710 Julie E. Cohen et al., Copyright in a Global Information Economy, Aspen Publishers

4 119. 145). ( ). ( ), ( ),, 146).,. N (2002), pp.25 27. 145) ( 94 ), 2 3. 1.. (. )..,. 146),..

120, PC,, 147)., ( ). 3 (link), 148) 149) (server test), 147). 148) 2010. 3. 11. 2009 4343.,,. 149) Perfect 10, Inc. v. Amazon.com, Inc., 508 F.3d 1146(9th cir., December 03, 2007).

4 121. 2. 2) ( ) ( ) ( ). 150). 151), 152). N 150) ( ) ( 2 22 ).. 151) DMCA 202.,. 152) 11 ( )... ( ). 35 ( ).,....

122.. 3) (, exhaustion) (first sales doctrine),... 153) 1908 154). 1977 9 Wise 155) ( ) 153) 1976 109 (a). 20. 154) Bobbs-Merrill Co. v. Straus, 210 U.S. 339. 1,..,. 155) United States v. Wise, 550 F.2d 1180(9th Cir. 1977)..,.

4 123.,,. 9 2006 Wall Data 156) 2010. 9. 10. Vernor 157), 2008 MDY 158), Wise. 159) N., 156) Wall Data Inc. v. Los Angeles County Sheriff s Department, 447 F.3d 769(9th Cir. 2006). 157) 621 F.3d 1102(September 10, 2010). 158) 2008 WL 2757357(D.Ariz., July 14, 2008). 159), MDY industries v. Blizzard Ent., 2010 ( 60 ). MDY 2010. 12. 14. 9 (MDY Industries v. Blizzard Ent., 629 F.3d 928), 2011. 2. 17. (MDY Industries v. Blizzard Ent., 2011 WL 538748). ( ).

124. 160) PC, ( ) 161).,. 162). N PC N 160) SaaS(Software as a Service), PaaS(Platform as a Service),. 161) IaaS(Infrastructure as a Service). 162). Richard Stallman..... (The Guardian 2008. 9. 29. Richard Stallman ). Michael Armbrust, Armando Fox et al., Above the Clouds: A Berkeley View of Cloud Computing, U.C. Berkely Technical Report No. UCB/EECS-2009-28(Feb. 10, 2009), p.3.

4 125. PC. PC N. N TV, N. N. N TV, N TV., ( ). P2P,, (thumb nail),, UCC ( )., (

126 2 ) N., 760 3 ( ) 163)... 164) N. 2. 1. N. N Noam(2008). Noam(2008) TV PC N. PC TV 163) 2005. 1. 12. 2003 21140. 164) 2007. 1. 25. 2005 11626.

4 127?? Noam(2008) 6. (1), (2), (3) TV, (4), (5), (6)., TV TV.,,,. Noam(2008) 3 (conduit). TV..,, TV-style., TV-style, TV-style. Noam(2008) TV,, PC TV. 2.,., (self regulation)

128 (co-regulation)., (public online institutions). 3. 2. 165), (linear), TV., VOD (Video on Demand), TV PC.. Ofcom Ipsos MORI. Ipsos MORI. 166). 4.,.,. 165). 166) Ipsos MORI(2012).

4 129., Offence, Harm, Protection of minors, Impartiality, Fairness, Privacy 6. 167) ( TV, PC,, ), ( TV, catch up/vod( ), ).. Ipsos MORI deliberative workshop method. Focus Group Interview. (moderator),.. Ipsos MORI. (London), (Cardiff), (Edinburgh), (York), (Birmingham), (Manchester).. 167) 6. Offence:,. Harm:, (financial), (medical). Protection of minors:. Impartiality: Fairness: Privacy:.

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4 131 4... Ipsos MORI 4. 4., VOD( ), ( YouTube), TV, VOD,.,., watershed( ),., Offence Protection of minors, Impartiality, Fairness, Privacy, Harm., Ofcom. ( /VOD). TV

132, ( BBC).. ( ),.,.. ( ),,.,.., Ipsos MORI (technology use) (social attitudes).. 2, Protect Me, Inform Me. Protect Me.

4 133 Harm Offence. Protect Me Inform Me., Protect Me. Inform Me.. Inform Me Protect Me.. 6 6, Protection of minors Harm. Protection of minors.., Offence.. Protect Me. Inform Me., Offence. Impartiality, Privacy, Fairness.

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4 135 4.. TV 4.., (general law). ( ) 4,.,., (public service broadcasting) TV.,.,. ( ), Protection of minors. Harm. Harm., Fairness Privacy. Fairness Privacy TV,., Fairness Privacy.

136 Impartiality. Impartiality. Offence TV. ( ),. Protect Me. Inform Me,. ( ). (information) (technical tools) 2.,..

5 137 5 N. 2 N,,,. 3 4.. 3.,,. N... NTT TV, M6, Hulu,,., N,. AT&T TV. M6

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5 139, N, N, N. 4 1. N N,. N.,. N.. N N. N Noam(2008). Noam(2008) TV,, PC 3 6. (1)

140, (2), (3) TV, (4), (5), (6). (conduit) 2. TV,, PC TV. 3. Ipsos MORI(2012). Ofcom Ipsos MORI.,, (, TV). (, ). Ofcom 2.,,.,.,.,.,.,

5 141 (information) (technical tools) 2.. N N.., 168) N. N. 168) Csorgo and Munro(2011) Essential Research(2012).

142 (2011), TV, 11-06,. (2012), TV,, 15 3,. (2010), N,, 22 20,. (2012), N, (KISDI). (2006),,. (2009), IPTV,,,. (2010a),,, 5,. (2010b), MDY industries v. Blizzard Ent.,, ( 60 ). (2011), Cloud Computing,, 15 1,. (2000),,, 19, LEC. (2008), ( ),.

143 (2008), NTT Hikari TV, IPTV 2, Trend Watch, 2008. 3. 19. (2007),,. (2011),, Law & Technology, 7 1,. (2012), N (N-Screen), Net Term, 2012 2. (2008),,. (2006),,, 2006. 8. 24. ( ). (2009),,, 13 2,. (2011), N, (III) 11-08,. (2011),, N., LG Business Insight, LG, 2011. 5. 25. (2011), N, KISDI Premium Report 11-8,. (1999), M6,, 39, 1999. 12. 18. (2011),, (III) 11-10,., (2012. 2. 22), [ ] N,.

144 1, (2012. 4. 28), TV tv., (2011. 4. 20), N., (2011. 4. 7), LG U+ N., (2012. 7. 3), N., (2011. 11. 21), N., (2012. 1. 9), N., (2012. 4. 17), N,., (2012. 4. 2), SKT CJ N?, (2012. 4. 23), TV TV., (2012. 9. 3), N pooq., N 2.0, TV, http://www.acrofan.com., (2011. 12. 8), N., (2012. 1. 4), N,., (2012. 1. 11), N, 2., (2012. 1. 13), N., (2012. 1. 17),,., (2012. 3. 2), KT tv., (2012. 3. 9a), N., (2012. 3. 9b), N,...., (2012. 4. 15), N 7., (2012. 5. 8), CJ,., (2012. 5. 9), MSO, N.

145, (2012. 5. 15), KBS., (2012. 6. 13), OTT., (2011. 8. 22), [IT ]., (2011. 6. 24), N,., (2011. 9. 5), N., (2011. 9. 20), MBC-SBS., (2012. 1. 12), N?, (2012. 5. 12), N...?, (2012. 7. 19), N, 23., (2011. 2. 6), N., (2011. 12. 14), N., (2012. 4. 26), CJ N., (2012. 7. 19), MBC SBS 23. 1996. 7. 30 95 29130 2007. 1. 25. 2005 11626 2010. 3. 11. 2009 4343 2005. 1. 12. 2003 21140 2009. 4. 30. 2008 86722 Armbrust, Michael et al.(2009). Above the Clouds: A Berkeley View of Cloud Computing, U.C. Berkely Technical Report No. UCB/EECS-2009-28.

146 Cohen, Julie E. et al.(2002). Copyright in a Global Information Economy, Aspen Publishers. Csorgo, L. and I. Munro(2011), Market Definition Issues for Audio and Audio-Visual Distribution Products and Services in a Digital Environment, A report prepared for the CRTC(Canadian Radio-television and Telecommunications Commission). Essential Research(2012), On-Demand Services: Understanding Consumer Choices, A research report for Ofcom. Informa Telecoms & Media(2011). Three screens, four screens, more?: Multiscreen strategies for telecoms, media and technology firms. Ipsos MORI(2012). Protecting Audiences in a Converged World, Deliberative research report prepared for Ofcom. Miso(2011). The Miso Sync Experiment: Delivering Real-Time, Relevant Information on the Second Screen, A Miso Labs Report. Nielsen(2008). Three Screen Report, 4th Quarter. Nielsen(2010). Three Screen Report, 1st Quarter. Nielsen(2011). The Cross-Platform Report, Quarter 4. Noam, E.(2008). TV or not TV: Three Screens, One Regulation?, CRTC(Canadian Radio-Television and Telecommunications Commission), http://www.crtc.gc.ca/ eng/media/noam2008.htm. RTL Group(2012a). Annual Report 2011, 2012. 3. 5. RTL Group(2012b). backstage week21, 2012. 5. 24. SNL Kagan(2011). DBS, telco TV providers ramp up multiscreen efforts, 2011. 12. 23. SNL Kagan(2012a). Global OTT Report: Japan, 2012. 1. SNL Kagan(2012b). Hulu Plus hits 1.5 million subs, 2012. 1. 17. (1998). ( 2 ),.

147 Digital Spy(2008). Virgin accounts for third of iplayer viewing, 2008. 9. 26. TechCrunch(2011). Social TV Just Got Real With Hulu On Facebook, 2011. 9. 22. The Guardian(2012). YouView internet TV service unveiled, but would you pay 299 for it?, 2012. 7. 4. The Telegraph(2009). Xbox 360 iplayer launch delayed indefinitely, 2009. 11. 28. Wall Street Journal(2011). Viacom, Cablevision Settle Dispute Over ipad Streaming, 2011. 8. 11. Bobbs-Merrill Co. v. Straus, 210 U.S. 339(1908). Campbell v. Acuff-Rose Music, Inc., 510 U.S. 569(1994). Cartoon Network, LLC v. CSC Holdings, Inc., 536 F. 3d 121(2d. Cir., 2008). MDY Industries v. Blizzard Ent., 2008 WL 2757357(D.Ariz., 2008). MDY Industries v. Blizzard Ent., 2011 WL 538748(9th Cir., 2011). MDY Industries v. Blizzard Ent., 629 F.3d 928(9th Cir., 2010). Perfect 10, Inc. v. Amazon.com, Inc., 508 F.3d 1146(9th Cir., 2007). Quanta Computer, Inc. et al. v. LG Electronics, Inc., 128 S.Ct. 2109, 170 L. Ed. 2d 996(2008). RIAA v. Diamond Multimedia Systems, 180 F.3d 1072(9th Cir., 1999). Sony Corp. of America v. Universal City Studios, Inc., 464 U.S. 417(1984). United States v. Wise, 550 F.2d 1180(9th Cir., 1977). Vernor v. Autodesk, Inc., 621 F.3d 1102(9th Cir., 2010). Wall Data Inc. v. Los Angeles County Sheriff s Department, 447 F.3d 769(9th Cir., 2006).

148 23.1.18. 21( )653. 23.1.20. 21( )788. http://advertising.yahoo.com/industry-knowledge/mobile-shopping-insight.html http://blog.nielsen.com/nielsenwire/online_mobile/three-screen-report-q409/ http://play.google.com/store/apps http://www.userinsight.com

2010 10 01 ( ) 10 02 IP (,, ) 10 03 (,,, ) 10 04 (,, ) 10 05 (, ) 10 06 (,, ) 10 07 : (,, ) 10 08 ( ) (,, ) 10 09 (MPS) (,, ) 10 10 ICT (,, ) 10 11 (, ) 10 12 ( ) 10 13 (II): 6.2 ( ) 10 14 ICT (,, ) 10 15 u-city ( ) 10 16 (,, ) 10 12 01 IT ( ) (,,, ) 10 13 01 ( ) (, )

2011 11 01 (, ) 11 02 ICT (,, ) 11 03 (,, ) 11 04 ( ) 11 05 (,, ) 11 06 TV ( ) 11 07 (,,, ) 11 08 : (, ) 11 09 ( ) 11 10 (,, ) 11 11 (, ) 11 12 (,, ) 11 13 (, ) 11 14 (,, ) 11 15 ( ) 11 16 (, ) 11 17 ( ) 11 18 (, ) 11 19 ICT ( ) ( ) 11 20 ITU ICT (IDI) (,, ) 11 21 (,, ) 11 12 01 IT ( )

(,, ) 11 13 01 ( ) (,,, ) 2012 12 01 (,, ) 12 02 N (,,, ) 12 03 (,, ) 12 04 (,,, ) 12 05 ICT (,, ) 12 06 (, ) 12 07 ( ) 12 08 SW ( ) 12 09 (,, ) 12 10 ( ) 12 11 ICT (, ) 12 12 (,, ) 12 13 : (, ) 12 14 (,, ) 12 15 (,, ) 12 16 : ( ) 12 17 ICT (III) ( ) 12 18 OECD (STRI) (,,, ) 12 19

(,,, ) 12 20 (,,, ) 12 09 01 (I) (,,, ) 12 10 01 e (,, ) 2010 10 01 IPTV ( ) 10 02 (,, ) 10 03 2010 (, ) 10 04 (,,, ) 10 05 IT (,,, ) 10 06 (,, ) 10 07 (,, ) 10 08 ( ) 10 09 (,, ) 10 10 ( ) 10 11 (,, ) 10 12 (,, )

10 13 ( ) 10 14 (,,, ) 10 15 ( ) 10 16 (,, ) 10 17 (,, ) 10 18 ( ) 10 19 (, ) 10 20 R D (,,, ) 10 21 ( ) 10 22 (,, ) 10 23 ( ) 10 24 (,,, ) 10 25 (,, ) 10 26 (,,, ) 10 27 (,, ) 10 28 : Solution (,, ) 10 29 2009 ( ) 10 30 (,, ) 10 31 IP ( )

10 32 ( ) 10 33 IT (,,, ) 10 34 2011 ( ) 10 35 (III) (, ) 10 36 ( ) 10 37 (,,, ) 10 38 IPTV (, ) 10 39 (, ) 10 40 : ( ) 10 41 2010 KI (, ) 10 42 2010 (,, ) 10 43 2010 (,,, ) 10 44 (,,, ) 10 45 (,, ) 10 46 (,,, ) 10 47 (,,, ) 10 48 IT (,, ) 10 49 (,, ) 10 50 2010 ( ) 10 51 2009 ( ) 10 52 (, ) 10 53 (, ) 10 54 (, ) 10 55 : ( )

10 56 10 57 10 58 (, ) (, ) (,, ) 2011 11 01 (,,, ) 11 02 (,, ) 11 03 ( ) 11 04 (,,, ) 11 05 ( ) 11 06 2011 (,, ) 11 07 2010 ( ) 11 08 2011 (,, ) 11 09 (,,, ) 11 10 (,, ) 11 11 (,, ) 11 12 (,, ) 11 13 ( ) 11 14 ( ) 11 15 (,,, ) 11 16 (,,, ) 11 17 MNO, MVNO ( ) 11 18 (,,, )

11 19 (,, ) 11 20 (,, ) 11 21 mvoip (,,, ) 11 22 ( ) 11 23 ICT ( ) 11 24 (,,, ) 11 25 (, ) 11 26 2012 ( ) 11 27 R&D ( ) 11 28 R&D ( ) 11 29 WiBro (,, ) 11 30 ( ) 11 31 (, ) 11 32 ICT (, ) 11 33 (,, ) 11 34 ( ) 11 35 (,,, ) 11 36, (,,, ) 11 37 ( ) 11 38 ( ) 11 39 ( )

11 40 (,, ) 11 41 ( ) 11 42 ( ) 11 43 ( ) 11 44 2010 ( ) 11 45 (,, ) 11 46,, (, ) 11 47 (,, ) 11 48 (, ) 11 49 SO-PP (, ) 11 50 (, ) 11 51 ( ) 11 52 PP ( ) 11 53 ( ) 11 54 / (, ) 11 55 : ( ) 11 56 2011 KI (, ) 11 57 (,,, ) 11 58 (,, ) 11 59 (,, ) 11 60 ITU PP-14 : PP-14 ( ) 11 61 (,,, ) 11 62 (,,, )

11 63 ( ) 11 64 2011 ( ) 11 65 (Youth) ( ) 11 66 (,, ) 2012 12 01 ICT (, ) 12 02 ( ) 12 03 VOD (, ) 12 04 ( ) 12 05 (, ) 12 06 2012 (, ) 12 07 (, ) 12 08 IT (,, ) 12 09 (2012 ) ( ) 12 10 ICT ( ) 12 11 ( ) 12 12 (,,, ) 12 13 SNS (,, ) 12 14 (,, ) 12 15 (, ) 12 16 2013 ICT ( ) 12 17 ( ) 12 18 (,,, )

12 19 ICT ( ) 12 20 ( ) 12 21 ( ) 12 22 ICT (,,, ) 12 23 ( ) 12 24 (, ) 12 25 ( ) 12 26 ICT ( ) 12 27 (mvoip) ( ) 12 28 2012 2013 ( ) 12 29 MVNO (,, ) 12 30 2012 (,, ) 12 31 (,,, ) 12 32 ( ) 12 33 (, ) 12 34 (,,, ) 12 35 (, ) 12 36 (,, ) 12 37 TV (, ) 12 38 ( ) 12 39 (, )

12 40 (, ) 12 41 (,, ) 12 42 (, ) 12 43 (,,, ) 12 44 ICT (,, ) 12 45 ICT (,,, ) 12 46 (,,, ) 12 47 ( ) 12 48 25 UPU (,, ) 12 49 (,, ) 12 50 : ( ) 12 51 2012 KI (,, ) 12 52 ( ) 12 53 2011 ( ) 12 54 2012 (,, ) 12 55 (,,, ) 12 56 ( ) 12 57 (,,, )

Michigan State University U.C. Berkeley LL.M. ICT 2012 10 2012 10 3 36( ) TEL: 570-4114 FAX: 579-4695 6 ISBN 978-89-8242-927-9 93320