1 1 5 1 5 2 6 2 8 1 8 1. (A) 8 2. (B) 9 3. (C) 10 4. (D) 11 2 11 1. (A-1) 11 2. (A-2) 12 3. (B-2) 14 4. (B-3) 15 5. (C-1) 16 6. (C-2-1) 17 7. ( 3, D-1) 18 8. (PP, D-2) 19 3 OBS 20 1 OBS 20 2 OBS 30
2 4 OBS 33 1 OBS 33 2 SBS 36 5 39 40
3 2 1 8 2 2 9 2 3 10 2 4 11 2 5 12 2 6 13 2 7 14 2 8 15 2 9 17 2 10 17 2 11 18 2 12 19 3 1 OBS 20 3 2 OBS SO 22 3 3 (2008~2009) 24 3 4 MPP (2009) 25 3 5 MPP (2009) 27 4 1 ( 09 ) 33
1 5 1 1 OBS ( TV, ) 10, OBS,,, OBS 07 4,, 12 OBS TV 08 1, OBS 08 2,,, 14 ( 13 ) SO OBS 10 2, OBS 13 SO, 14 SO
6 14 SO 2 ( 78 ) ( ) SO/ KBS1/EBS ( ) SO ( ) ( ),, SO : : SO : 50%, : OBS 13 SO ( 08. 2) : : : (CAS) (local to local)
1 7 : KBS2( 1 ), MBC( 1, 19 ), (10 ) ( 04. 9, 05. 2) SDMB : : ( ) : FM( ), my-mbc DMB( ) ( 05. 8, 07. 12)
8 2 1 1. (A) (, ),, IPTV,, IPTV 2 1 A-1) A-2) SO(, ), IPTV SO( ) IPTV
2 9 2. (B), 2 2 B-1) (key station) (key station) B-2) B-3) PP PP
10 3. (C) (key station) (PP) 2 3 C-1) (key station) / C-2), PP / C-2-1) PP
2 11 4. (D) ( 3 ) PP 2 4 D-1) ( 3 ) 3 3 D-2) (PP ) PP 2 1. (A-1), 1 SO 50% 77 70 SO 21.2%
12, 1, SO IPTV+ : 07 12.6%, 08 13.3%, 09 21.7% 2 5 77 SO 1, 70 SO 50%, SO 03 92% 09 78% HHI 6,016 SO 21.2%, MSO 23.5%, SO 9.8% KT( +IPTV), SKB IPTV, LG U+ IPTV,, IPTV IPTV, 2 30.87%, 65.7% 2. (A-2) 1 KT( +IPTV)
2 13 50.3%, : 07 71.4%, 08 54.6%, 09 50.3%, 10 3 48.9% SO 1 77 28 (KT 49 ), TV ( 40%), SO TV TV,, 2 6 77 1 50% 69 (KT 46, 9, 7 ) KT( +IPTV) 50.3% 1 HHI 5,468 MSO 23.5%, KT( +IPTV), SKB IPTV, LG U+ IPTV KT SO, SO CATV CATV,, IPTV
14 3. (B-2) (HHI 10,000), 3 2 7 3 3 100%, HHI 10,000 HHI 6,016, 3 3 3, 3 HHI 6,016
2 15, 4. (B-3) 3 (, MBC, SBS ) (46.8%), (HHI 6,016) MSP PP, HHI 5,199, HHI 2,852 MSP, 2 8 3 MPP(, MBC, SBS ) 46.8% 3 (,, ) 88.6%( ) 3 (MBC, SBS, ) 86.2%( )
16 HHI 1,172, ( ) HHI 5,199, HHI 2,852 09 3 MPP 6.2% ( ), 9.1%(MBC ), 2.3%(SBS ) ( ) 5.3%, 9.1%, 6.3% PP( ) 08 0.3%, 09 1.8% PP M&A, SO-PP 3 MPP (46.8%) PP PP HHI 6,016 5. (C-1) 3 (13.1%),, ( ), 3 3
2 17 2 9 3 13.1%, HHI 172.5 09 16.5%, 3 (KBS, MBC, SBS) 3 81.2% 6. (C-2-1), (HHI 2,847) 3, PP 2 10 3 (KBS, MBC, SBS) 90.5%, HHI 2,847,,
18, 3,, 7. ( 3, D-1) 3, KOBACO 3 KOBACO, 2 11 09 MBC( MBC ) 40.4%, SBS( ) 30.9%, KBS 28.7%, HHI 3,465 3 05 08, 09 MBC( MBC ) 0.9%, SBS( ) 4.8%, KBS 1.6%,, KOBACO 3 3, KOBACO
2 19 8. (PP, D-2) (HHI 1,280), 1 ( 5.3%), 3 PP, 2 12 PP 28%, MBC PP 12.4%, SBS PP 12%, KBS PP 9%, YTN 6.3%, MBN 5.3%, HHI 1,280 1 PP 07 41.3%, 08 34.6%, 09 28% 3 PP 07 28.7%, 08 31.3%, 09 33.5% PP 6.2%, MBC PP 9.1%, SBS PP 2.3%, KBS PP 8.5%, YTN 6%, MBN 8.7% ( ) PP 5.3%, MBC PP 9.1%, SBS PP 6.3%, KBS PP 8.5%, YTN 3.2%, MBN 8.7%,, PP
20 3 OBS 1 OBS OBS 08 2 13 SO 13 SO: 7, 6 ( 5, 1 ) 21 8 OBS 313 SO 157 OBS IPTV 81 OBS 3 1 OBS SO SO SO SO IPTV 1 / 60,511 97,957 20,710 12,826 2 62,625 58,262 6,019 16,234 3 79,866 11,227 16,145 4 / 125,427 98,652 15,402 29,862 5 71,326 63,757 5,125 15,466 6 130,951 10,013 16,302 7 135,368 11,670 20,270 8 / 212,808 18,230 33,246 9 60,951 95,851 12,584 23,972 10 141,425 8,218 18,259
3 OBS 21 SO SO SO SO IPTV 11 120,332 15,001 15,793 12 118,397 14,092 15,646 13 153,936 13,095 31,600 14 / 205,226 26,576 32,163 15 126,765 21,379 23,514 16 94,212 15,912 16,915 17 172,108 8,791 18,276 18 76,495 44,735 26,513 23,388 19 208,991 40,521 35,356 20 176,802 30,943 31,239 21 139,867 13,526 21,659 13 SO 1,559,212 14 SO 1,574,391 345,548 468,131 1,559,212 (39.5%) 2,388,070 (60.5%) : /IPTV OBS : 14 SO 14 SO: 12 (5, 7 ), 2 (1, 1 ) (A-1, A-2 ) OBS PP, 08 13 SO OBS OBS 21 SO 6 (), OBS
22 SO 08 0.43% SO 0.91% 3 2 OBS SO ( : ) OBS SO OBS SO 2007. 12 2008. 12 2009. 12 2010. 3 2007. 12 2008. 12 2009. 12 2010. 3 13 SO 158.1 160.2 156.5 155.9 14 158.2 157.8 158.0 157.4 1.32% 2.28% 0.37% SO 0.26% 0.13% 0.34% 6 SO 46.1 46.3 45.6 45.7 6 45.6 46.1 46.0 45.9 0.43% 1.54% 0.31% SO 0.91% 0.24% 0.07% : OBS 13 SO 14 SO ; 6 SO SO OBS : OBS, OBS IPTV OBS, 14 SO OBS, /IPTV 81 OBS (B-2, B-3 ) OBS PP, (B-3)
3 OBS 23 OBS, PP TV, PP PP OBS 3, 3 (B-2) OBS, ( ) PP (B-2) PP PP PP ( ) (C-1, C-2 ) OBS PP, (C-2) 3 OBS, (, )
24 (C-1) OBS, 2009 ( 27 ) 6.5 ( 176 ) SBS 2009 2,811 OBS 16 3 3 (2008~2009) ( : ) 2008 2009 4,950 0 4,159 0 475 44 476 32 ( ) 3,243 0 2,688 0 SBS 3,052 0 2,811 0 KNN 70 0 59 0 38 0 25 0 30 0 28 0 40 3 34 2 29 0 22 0 22 0 24 0 25 0 20 0 24 0 27 0 8 1 6 1 OBS 264 0 176 0 :, 2009, OBS (D-1, D-2 ) OBS 3, OBS (D-2) 2010 11, OBS SA 115.5
3 OBS 25, 3 1,000 OBS SA 3 C, 3 C (5% ) OBS 09 PP 0.11%, 3 5% PP MBC 1% (0.92%) PP, SSA 150 3 4 MPP (2009) MPP PP CGV MPP CGV plus 0.007 CGV 0.447 XTM 0.301 O'live 0.131 tvn 0.472 TVT 0.003 0.112 Mnet 0.259 KM 0.039 Champ 0.379 4.133 TV 0.036 OnStyle 0.114 Catch On 0.023 Catch On plus 0.013 OCN 0.470 OCNseries 0.005 Story on 0.147 SUPER ACTION 0.297
26 MPP PP CGV MPP Tooniverse 0.574 ongamenet 0.100 TV 0.091 4.133 PPV 0.113 MBC MBC 0.100 MBC MBC 0.919 MBC MBC MBC every1 0.384 1.731 MBCESS MBC SPORTS+ 0.315 MBC MBC net 0.013 SBS SBS 0.793 SBS SBS 0.062 SBS SBS SBS 0.236 1.236 SBS SBS E!TV( ) 0.145 SBS SBS CNBC 0.001 KBS 0.798 KBS KBSN 0.257 KBS JOY 0.357 1.449 KBS Prime 0.037 YTN 0.501 TV 0.033 0.534 MBN 0.349 0.349 OBS 0.105 0.105 : AGB OBS PP 3, PP
3 OBS 27 3 5 MPP (2009) ( : ) MPP PP MPP ( ) ( ) 0 ( ) 4,705,221 ( ) 71,039,105 ( ) 4,051,547 0 ( ) 16,267,363 ( ) 97,878,606 ( ) 4,707,932 12,250,304 ( ) 1,602,232 ( ) 6,995,470 ( ) 697,136 220,194,916 KBS ( ) 70,980,861 70,980,861 MBC SBS ( ) 27,574,086 69,362,488 ( ) 490,172 17,143,056 16,049,384 ( ) 5,801,697 ( ) 47,736,600 7,757,801 97,426,746 94,488,538 (YTN) 49,670,123 49,670,123 (MBN) ( )TV 41,961,960 41,961,960 OBS 16,031,902 16,031,902 :, 2010 OBS (27 SO), OBS 163 331 200 52 : ( )
28 2010 OBS 253 (KOBACO ), 514 ( 261 ) OBS, OBS 17 1, 35 16 OBS 16, 17 12, 12 10, 5 () PP OBS, PP ( 09 7,548, PP ) 3.5%(261 ) 1), OBS, 261 10 (2 1,872, KOBACO ) 1.2% 2) 1) OBS 09 : OBS 09 160 326 (165 ) PP (7,548 ) 2.2%
3 OBS 29 OBS 3 (D-1) 3, 3 / MBC (, ) PP, 3 PP PP, PP 3.5%, 3 PP,, OBS, PP, OBS PP 2) TV 10 TV 1 9,300 1.4%
30 2 OBS OBS SO OBS, OBS 9 (11 SO) 5 (5 SO) 21 (27 SO) 42 (57 SO) OBS ( ) OBS OBS OBS 3 OBS 3, 3, OBS OBS, PP
3 OBS 31 OBS, (, ) OBS, OBS, OBS 163 614 10 OBS 253 (KOBACO ), 953 ( 700 ) 3) 3, 3 / MBC OBS 3 PP, PP, OBS 3 3) 09 OBS 160 604 (444 )
32 4 PP, 8 PP, OBS PP
4 OBS 33 4 OBS 1 OBS OBS SBS 50% ( + ) 4 1 ( 09 ) ( ) ( ) (%) (5 ) (2 ) (5 ) (2 ) MBC TV 5,915 2,445 1,160 520 20.1 MBC TV 5,915 2,445 1,200 410 19.3 MBC TV 5,915 2,445 1,090 610 20.3 MBC TV 5,915 2,445 1,205 420 19.4 MBC TV 5,915 2,445 895 455 16.1 MBC TV 5,915 2,445 955 370 15.8 MBC TV 5,915 2,445 1,243 253 17.9 MBC TV 5,915 2,445 1,170 400 18.8 MBC TV 5,915 2,445 945 485 17.1 MBC TV 5,830 2,430 1,090 355 17.3 MBC TV 6,035 2,325 1,085 190 15.3
34 ( ) ( ) (%) (5 ) (2 ) (5 ) (2 ) MBC TV 5,915 2,445 1,155 370 18.3 MBC TV 5,795 2,540 1,265 430 20.3 MBC TV 5,915 2,445 1,110 380 17.8 MBC TV 5,795 2,565 1,369 194 18.7 MBC TV 5,915 2,445 1,103 305 16.8 MBC TV 5,915 2,445 1,302 145 17.3 MBC TV 5,915 2,445 1,110 260 16.4 MBC TV 5,965 2,445 1,360 85 17.2 KNN KNN TV 5,805 2,380 1,855 675 30.9 TBC TV 5,850 2,440 2,010 565 31.1 KBC TV 5,865 2,430 2,095 465 30.9 TJB TV 6,960 1,240 1,930 635 31.3 UBC TV 5,850 2,410 1,905 590 30.2 JTV TV 5,835 2,440 1,845 590 29.4 B TV 5,975 2,460 1,930 585 29.8 GTB TV 5,925 2,460 1,795 250 24.4 JIBS TV 5,875 2,460 1,630 425 24.6 OBS OBS TV 5,860 2,370 5,860 2,370 100 :, 2010 69~77% KNN/ / / 69%, / / 71%, / 77% ( 2, ) OBS OBS, KNN PP, 3
4 OBS 35 PP,, PP, 3 PP PP SBS 9 09 100 ( ) 104, KNN 300 100 PP 15 PP 100 PP, 100 9 09 60 ( 6 ) ( 20 ), KNN( 59 ) / 9 27 / ( 30 ), SBS 09 / 2,811 09, 100 15 PP 13 PP 60 / 2 PP 25, 55
36 30 / 100 SBS, PP 3 PP ( ), 2 SBS SBS SBS, SO SBS (SO,, IPTV) SBS SBS (), SBS
4 OBS 37 SBS SBS 9, 9, SO (, ) SBS 9, SBS 2 PP SBS SO 2,406 SBS, 2,369 (36 ) 36 (KBS, MBC) SBS
38, SBS, SBS
5 39 5 OBS OBS OBS PP, 3 PP PP PP OBS 3 PP, OBS PP, OBS PP, OBS SBS ( ), SBS,
40 (2006. 12),, 2006-07,. (2008. 11),, 2008-08,. (2003. 10),, 03-17,. (2008. 12), 2008, 08-24,.,.,. (2010),,. (2008. 9), IPTV,. (2011. 2), 2009, 10-51,. (2010. 10),,,.,.,, MCR.,. FCC(2009. 1a), Annual Assessment of the Status of Competition in the Market for the Delivery of Video Programming, 13th Annual Report, FCC 07-206.
41 FCC(2009. 1b), Report on Cable Industry Prices, DA 09-53. Ofcom(2007. 12), Market Definition and Market Power in Pay TV, annex 13 to Pay TV Market Investigation Consultation. Ofcom(2008. 8), Pay TV Market 2nd Consultation-Access to Premium Content.
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