정책자료14-01(방송시장경쟁상황평가).hwp

355 2014. 2014. 12 :

3 21 1 1 65 1 67 1. 67 2. 67 3. 71 2 74 1. 74 2. 82 2 85 1 87 1. 87 2. 88 3. TV 93 4. TV 96 5. 97 2 98 1. 98 2. 103 3. 104

4 4. 105 3 106 1. 106 2. 113 3. 116 4 (PP) 118 1. 118 2. 124 3. 126 4. 127 5 128 1. 128 2. 130 2 3 135 1 137 1. 137 2. 137 2 139 1. 139 2. 140 3. 144 4. 145 4 147 1 149 1. 149

5 2. 151 3. 164 2 165 1. 165 2. 180 3. 191 4. 198 5. 202 3 3 205 1. 205 2. 215 3. 223 4. 227 5. 229 5 233 1 235 1. 235 2. 236 3. 240 4. 241 2 242 1. 242 2. 246 3. 266 4. 276 5. 283 6. 303

6 6 307 1 309 1. 309 2. 312 2 329 1. 329 2. 333 3. 343 4. 345 5. 347 6. 376 3 381 1. 381 2. 382 3. 386 7 389 1 391 1. 391 2. 394 2 () 395 1. 395 2. 397 3. 401 4. 411 5. : 411 6. 417

7 8 419 1 421 1. 421 2. 423 3. 424 4. 425 5. 427 2 428 433 436

8 111 FCC 69 211 87 212 88 213 TV PP 96 221 (TV+) 99 222 (TV+) 100 223 TV (DMB ) 101 224 TV (DMB ) 102 225 3 103 226 2013 104 227 TV 105 228 105 229 106 231 107 232 107 233 (2013) 109 234 110 235 (2013) 111 236 (2013) 112 237 VOD 113 238 114 239 114 2310 115 2311 117

9 241 PP 119 242 PP 122 243 MPP PP 123 244 125 245 PP 126 246 MPP 127 411 PP 157 412 (2013) 158 413 158 414 159 415 3 (2013) 159 416 PP 161 421 166 422 168 423 169 424 170 425 (2013) 174 426 (2013) 175 427 176 428 177 429 TV (2013 6 ) 178 4210 TV PP 179 4211 180 4212 181 4213 182 4214 184 4215 MSP PP (2013) 189 4216 192

10 4217 193 4218 195 4219 199 4220 200 431 206 432 3 209 433 3( ) 211 434 3( ) (2013) 211 435 3 212 436 3 213 437 3 TV (2013 6 ) 213 438 214 439 3( ) 215 4310 3( ) 216 4311 3 218 4312 220 4313 3( ) 227 511 238 521 243 522 244 523 246 524 1 (2013) 247 525 (2013) 249 526 251 527 1 (2013) 252 528 (2013) 254

11 529 HHI (2013) 258 5210 HHI (2013) 260 5211 KT 261 5212 MSO PP 265 5213 CJ TV (2014) 267 5214 KT OllehTV (2014) 268 5215 SKYLIFE (2013) 269 5216 CJ (2014) 270 5217 KT (2014) 270 5218 SO 276 5219 IPTV 277 5220 ARPU 278 5221 ARPU (VOD ) 280 5222 281 5223 (2014) 282 5224 + 284 5225 + 285 5226 + 285 5227 ++ 286 5228 IPTV 3 MSO 4 VOD 288 5229 VOD (2013) 289 5230 IPTV 3 MSO 4 / VOD 289 5231 OTT (2014) 297 5232 OTT (2014) 300 5233 OTT (2014) 301 611 2013 315 612 2013 315

12 613 (2013) 316 614 2013 321 615 2013 321 616 (2013) 322 617 2013 3 TV 325 621 PP 329 622 MPP PP 330 623 MPP 334 624 MPP 335 625 30 MSP 342 626 MSP 342 627 MPP 346 628 MPP (2013) 347 629 PP/ 348 6210 PP 348 6211 PP/ 349 6212 PP 350 6213 351 6214 354 6215 356 6216 360 6217 4 361 6218 MSO 367 6219 PP 368 6220 SO-PP 371 6221 372 6222 SO-PP 374 6223 375

13 711 2013 TV 392 712 3 TV TV 393 713 3 TV 393 721 396 722 10 398 723 PP 412 724, MPP 412 725 PP 414 726 MPP (+) 416

14 121 75 122 80 123 83 211 89 212 (,, PP ) 90 213 (,, PP ) 90 214 TV vs (,, PP ) 92 215 TV vs 93 216 TV () 94 217 TV () 94 218 TV ( vs ) 95 219 TV ( vs ) 95 2110 TV 97 2111 97 2112 98 221 (TV+) 99 222 TV (DMB ) 101 223 TV (DMB ) 103 231 SO (2014 11 ) 108 241 PP 118 242 PP (2013) 120

15 243 PP 121 244 PP 123 245 ( ) 124 411 165 421 (2013) 172 422 (2013) 173 423 181 424 183 425 HHI 185 426 HHI 185 431 205 432 3 208 433 3( ) 209 434 3 215 435 3 217 436 3 HHI 219 437 3 HHI 219 438 225 439 3( ) 228 511 235 521 1 () 248 522 1 () 248 523 12 (, 2013) 250 524 12 (, 2013) 250 525 1 () 253 526 1 () 253 527 12 (, 2013) 255

16 528 12 (, 2013) 255 529 HHI (200713) 257 5210 HHI (200713) 258 5211 HHI (2013) 259 5212 HHI (2013) 260 5213 KT (200214) 262 5214 KT 262 5215 272 5216 273 5217 273 5218 274 5219 275 5220 275 5221 284 5222 286 5223 1 VOD (N=1,863) 290 5224 1 VOD (N=1,074) 291 5225 VOD (N=1,074) 291 5226 VOD (N=1,074) 292 5227 VOD (N=713) 292 5228 VOD (N=1,074) 293 5229 VOD (N=1,074) 293 5230 VOD (N=1,074) 294 5231 VOD (N=1,074) 295 5232 VOD (N=62) 295 5233 VOD TV (N=1,074) 296 5234 VOD (N=713) 296 5235 OTT 298

17 5236 OTT 299 5237 OTT 300 5238 OTT TV 301 5239 OTT (2014) 302 5240 (2014) 302 611 310 612 TV 313 613 313 614 317 615 () 318 616, 318 617 319 618 323 619 323 6110 4 326 6111 327 621 PP 331 622 PP (2013) 332 623 PP 333 624 MPP ( PP ) 335 625 MPP 336 626 MPP 337 627 MPP 338 628 PP 339 629 PP ( PP ) 339 6210 PP HHI 340

18 6211 MPP HHI 341 6212 PP 343 6213 345 6214 MPP 353 6215 MPP 355 6216 TV (2013) 357 6217 358 6218 358 6219 TV (2013) 361 6220 363 6221 363 6222 HHI 364 6223 365 6224 366 6225 366 6226 SO 368 6227 MSO 369 6228 SO-PP 371 6229 SO-PP 373 631 385 711 391 721 (+PP) 397 722 (+PP) 399 723 HHI 400 724 400

19 725 403 726 403 727 404 728 405 729 405 7210 406 7211 407 7212 408 7213 408 7214 409 7215 410 7216 411 7217 414 7218 MPP (+) 416

일러두기 1. 2013, 2. TV,,, 3.,,, 4. 5. (www.kcc.go.kr) (www.kisdi.re.kr), 2014

23 1.. 2011 7 355 ( ) IPTV. (market definition),

2 0 1 4 24 (S-C-P: Structure-Conduct-Performance),,. 1) 1, 2 3 47,,, 4 3 ( ),,,,, 1),,,

5,, 25 6,,, 7,, 8 2.. 2,,,,,,, 2013 DMB 53 19 92, 9 69 8 IPTV 1 3 2013 14 347 6.3%, 200813 10.2%

2 0 1 4 26,, PP ( + PP) 2) PP,, PP, (2008 48.5% 2011 42.6% 2013 37.0%) PP(24.5%) 12.5%p PP (2008 54.3% 2011 50.8% 2013 44.0%) PP (17.4%) 26.6%p TV PP 71.5% 70.4% 1.1%p. PP TV 60.8% 2013 59.3% 1.5%p TV 2013 53.6% 2.5%p, + PP 63.1% 3%p 2013 TV PP 3) (+ +) 2 3,592 13.4%, TV 9,586 14%, 1 4,006 12.9% PP 2013 2012 ( 37.7% ) 2011 TV 2) DMB 3) PP, PP, VOD PP

2013 59.4%, TV 40.6% TV PP PP 27 (51.6%) PP 2012 (2011 18.8%p 2012 4.2%p 2013 3.2%p) 2013 2,540 8.9% 2009 IPTV, (8.1%) 4) (SO) 58.0%, IPTV 34.3%, 16.5%, OTS 8.8% (2011 1,478 2012 1,480 2013 1,474), (2011 68.5% 2012 63.5% 2013 58.0%), IPTV 6%p (21.1% 27.9% 34.3%) 2012 0.3%p, OTS 2012 1.2%p OTS. 2013 (TV+) 3 8,963 1.5%p KBS 1 4,855, MBC ( MBC ) 8,051, SBS 6,901 2013 KBS SBS 1.2%, 6.2%, MBC( MBC) 2.7% 4) IPTV OTS 100%

2 0 1 4 28 TV 2013 3 5,133 1.7% 200813 4.84% TV 2009 TV 2013 KBS 1 4,538, MBC 7,519, SBS 6,481, OBS 347, MBC 2,728, (OBS ) 1,894 2008 2013 3 TV KBS 6.72%, SBS 4.69%, MBC 3.05% 2013 TV 1 8,330 5.4% 200809 2010 11, 201213 2 TV KBS 5,627, MBC 4,368, SBS 4,414, OBS 281, MBC 1,900, (OBS ) 1,339 3(KBS, MBC, SBS) 57% 1 KBS1, 2009 2010 1 MBC 2012 5% 2013 5% 2013 TV 9,586 14.0% 200813 2.0% TV KBS 3,042, MBC 2,601, SBS 2,672, OBS 112, MBC 403, (OBS ) 353

2013 3 0.45% 2011 2013, KBS MBC 29 KBS 1.83%, MBC 0.07%p 1.97%, SBS 1.36%p 4.01%.,,, IPTV 2013 96 77 2012 10.7% 4 500 () 2013 2 3,792 58.7% () IPTV KT 25.9%, 2012 0.7%p,, VOD,, 2013 2 4,534 2012 9.6% () 2013 1 1,663 47.5%, 15.5%, IPTV 37.0% 2013 ( Pre-IPTV ) 2,540 ( ) 8.9% () 2011 50% (50.9%), 2013 66.2% 1 KT (OTV Skylife ) 2013 14.6% 691, 1.4%p 27.2%

2 0 1 4 30 2 CJ 332, 12 2012 11.0%p 2013 11.6%p (2013 859) 22.8% 1,681, KT SO (615) 41.1%, 43 1 2013 MSO 15.2% 21.5% 6.3%p. (PP) 2013 PP 5) 2 3,432 4.8% PP 13.2% (2012 5,011 2013 5,671 ) PP 0.6% (2012 1 2,484 2013 1 2,561 ) ( 8.9%) PP 54%, 24%, 5% 2.25 2012 1%p, 2%p, 2%p 2013 PP 188 8 PP, PP 163 171 8 PP 2000 2007 2013 188 5) PP, PP, VOD PP PP PP

2013 CJ MPP 2 20 7 PP 2009 CJ CJ MPP 9 31 (2008 14 2009 23) PP 2 (2008 8 2009 10) CJ MPP tvn, CGV,, Catch On, OCN, TV, NGC(National Geographic Channel), TV 2013 t-broad MPP 10 4 PP t-broad (2006 4 2013 10) CJ 2 t-broad MPP,, FX, 3 2013 100 35 2012 34 1, 10 59 9 PP 2013 (++ ) (1 6,079 ) 12.9% 1 4,006 2012 4 CJ MPP PP 2013, 2013 PP CJ 4,067, (JTBC) 1,511, SBS 1,174, KBS 739, MBC 670, t-broad 590, (YTN) 67 2013 PP CJ 2.6%, SBS 3.9%, MBC 10.4%, KBS 4.9%, (YTN) 6.4%, t-broad 10.5% PP,

2 0 1 4 32 PP (JTBC 174.3%, TV 32.6%, A 54.3%, MBN 41.2%) 3.., PP ( ) ( ),,, 2013 9 5,893 9 3,854 2.2% (2.0%) 2013 (, //VOD/ PP ) 2.7% 3 2,421 2013 1.2%p 37.2%, ( ) 2013 2.6%p 25.7% 3 MBC, SBS, KBS ( PP ) 20102011 2012 2013 2 1,072 ( 4.8% ) 3 2013 1.4%p 65.0%

.,,, 3 6) 33 () 3 10%, TV 4.7%, 5.3%, 5.9%, 3 3 PP, 3 3 (), () 3 2009, PP 2010 (3, PP) 6) TV 3., 3,

2 0 1 4 34 3, ( + PP),, MPP,, 3 3 PP 3 ( ). 1) 2013 MBC 23.1%, SBS 21.5%, KBS 20.3%, CJ 10.7%, 2008 2012 3 3 2008 73.9% 2013 65.0% 1.4%p 4 CJ 0.7%p 10.7%, 4 2012 5.1% 2.2%p 7.3% HHI 2012,, 2013 1,570, (1,500) HHI 2009 1,636 2011 1,500, 2013 1,281

PP, 3 MSP 35 2) 2012 SBS, (KBS, MBC ), ( ) (57), 87.7%, 36.8% ( 56.1%, 7.0%), 60%( ), TV 21%, 19%, (60), 30%(18), 39%(7) PP,

2 0 1 4 36 (57), 43.9% ( 45.6%, 10.5%) 3) MBC SBS, KBS ( ) MBC 2008 (1.0%) 2010~2011 8.0% 2012 2.8%, 2013 1.8% SBS 2008 4.3%, 2009 3.3%, 2010 2.8%, 2011 10.1% MBC 2012 5.1%, 2013 4.1% KBS 2008 20092010 2.1%, 2011 (2011-3.3%, 2012-1.9%, 2013-1.2%) 2013 KBS 1.8% PP 4.9% CJ PP 2010 2013 2.6%, 3 PP 2013 KBSPP 4.9%, MBCPP 10.4%, SBSPP 3.9% 4) 4 3,

. 3 1) 37 2013 MBC( MBC ) 35.5%, SBS( ) 32.6%, KBS 31.9%, 2013 KBS 1 2013 : KBS 34.6%, MBC 33.0%, SBS 32.4%, HHI 3,300 2012 3,337, 2013 3,341 (3 HHI 3,333),,,, PP,, MMS PP, 3

2 0 1 4 38 2) 2012 SBS, (KBS, MBC ), ( ) 87.7%, 36.8%( 57 ) (57), PP TV 19%, 21% (KOBACO), (57), 43.9% ( 45.6%, 10.5%) 3) 200708 2009 2012 ( ) 2013 MBC( MBC ) (2.3%) 0.4%, SBS( ) (6.0%) (4.2%)

MBC KBS 3 (1.8%) (2.5%) 39 4) 2013 3 HHI 3,341,, ( ) 4.., 220 ( ) (Pre-IPTV DMB ) 2012 2,332 2013 2,540 2013 1,474, IPTV 871, 418 () 2013 4 500 58.7% 2012(63.3%) 4.6%p

2 0 1 4 40 2013 2 8,257, 2 4,534. 1),, 2014 2014 2012 2012 ( TV, TV, IPTV, ) 66.2% TV 2) 2012. 1) 2013 KT 27.2%, SO 58.0% KT 41.1% 1, SKB 12.4% 2, SO 36.6% 2013, 77 HHI

2012 4,590 2013 4,191 77 2 (1, 1) HHI HHI 2012 41 HHI 2012 4,001 2013 3,648 (SKB LGU+ ) 4 HHI, 2012(16) KT KT 67, HHI 2, KT 7, HHI KT 2) () 2 1,549 27.7%(429) 48.1%, 24.2% 2013, 15.4%, 2013 (18.8%) 1,549 30.0%(464) 3.1%p 30.8% 2013 (34.3%) () 2013 (46.6%) 49.3%(763) 45.7%,

2 0 1 4 42 46.1% ( ) 1,549 60.5% /, 2013 () 1,549 81.1%, 2013, 3) (ARPU) ARPU 2013 1 3,288, 2012 1.6% C&M 1 5,577, t-broad(1 5,314), CJ (1 4,065), SKB LGU+ 1 3,700 ARPU 2013 9,271, 2012 1.7% LGU+ 1 919, SKB(1 854) KT(1 101 ) 1 SO C&M(1 240) 1 ARPU 2013 8,049, 2012(7,996) 0.7% SKB(1 666) 1, KT(9,935), LGU+(9,825) SO(6,595) 2013 SO 151%, SO 2012 112.9% 38.1%p, SO Informa (2013) 2012 OECD ARPU 31.72

ARPU ARPU 43 2014 5 3.0 73.44, 2013 4) + + 2011 648 2013 1,094 2 68% +, 2013 KT 514, 45.3%, 1%p KT 2013 43.1%, + KT KT ++ ++ 2013 282 + 25.8%, 2011 11.5% 2014 36.5% ++ SK (2014 3 40.2%) KT(38.5%) 1 (2013 KT 41.8%, SK 39.1%), SO

2 0 1 4 44 5) VOD ( VOD ) VOD 2013 4,331 45% ( 12 2,986 ) VOD 2013 17.7%, 4.4%p ( ) VOD 1 KT 2013 1,717, VOD 39.6% SO VOD 1,374 ( ) 2013 IPTV 3 MSO 4 VOD VOD 33.3% ( ) VOD SKB 419, CJ(403), KT(349) ( ) 2013 IPTV 3 MSO 4 VOD 390 2011 143 2.7 (IPTV, OTS, ) 1 VOD 57.6% IPTV OTS ( 79.7%, 78.8%) ( 69.7%, 68.7%) ( OTT ) VOD 82.9%, OTT (17.1%). ( ) TV, TV ( 33.8%, 27.8%) VOD, TV (31.0%), TV (25.2%), (18.4%), /TV/. (,, ) 1, 2

61.4%, 2 67.7%. VOD 75.1% 1 VOD 54.5% TV VOD, PC 45 24.8%, 20.7%. 6) OTT OTT,,,, 2014 2013,, 61.4% IPTV BTV (25.2%) 7) 2013 2012, 4, VOD 2009, IPTV

2 0 1 4 46 SO, VOD OTT, 5.. () () () ( ) 1) 2013 PP 13.2% (2012 5,011 2013 5,671 ), IPTV SO 2) 3, IPTV SO 2013 3 1,255 646 94.3% 3. 2011

. 398 2012 646 2013 1,255 47 1) 510% (, ) : : : (, ) 2) 1) 3

2 0 1 4 48 :, :, (KBS2, MBC, SBS) : 3 (KBS2, MBC, SBS) () (KBS2, MBC SBS ) 3 2),. 1) 2013 CJ, MBC, SBS MPP 34.8%, 6.9%, 5.6% CR3 47.3% 3.2%p 2013 MPP CJ 1,975 5.9%, PP 34.8% CJ (2012 37.2% 2013 34.8%), 2

2013 PP HHI 1,411 178 HHI CJ PP 49 (2011 1,150 2012 1,589) 2013 1 CJ 2) PP PP 2013 PP PP 12.9% 1 4,006 CJ PP 2012 5,898 2013 4,067 31.0%, 4( PP ) 2013 3,197 3,296 3.0% () CJ 45.7%, KBS 35.2%, MBC 37.3%, SBS 34.8% 3) 2013 PP 3.1% (3.9%) ( 2012

2 0 1 4 50 2.4% 2013 1.5% 0.9%p ) 3 CJ MPP, MBC MPP, SBS MPP 2.6%, 10.4%, 3.9% 4) ( ) 2013 13 PP 19 PP CJ 3 OCN(0.31%), CGV(0.29%), SUPER ACTION(0.22%) CJ ( ) 2013 13 PP 13 PP 4 2 3 SBS Sports( SBS ESPN), MBC SPORTS+, KBS N PP 2013 MBC MBC SPORTS+(0.34%), 23 SBS SBS Sports( SBS ESPN)(0.22%) KBS KBS N (0.22%) ( ) 2013 4( PP ) 3,062 (2,264 ) 35.2%, JTBC 891, MBN 783, TV 716, A 672

JTBC 699, MBN 663, TV 591, A 551 MBN 2011 12 0.32% 51 2014 12 1.62%, TV 0.27% 1.39%, A 0.30% 1.16%, JTBC 0.42% 0.95% 2013 4( PP ) 3,197 1,469, 1,669, 59 2013 TV 13.6%, PP 22.9% 4 2013 4, MBN 41%, TV 33%, A 54%, JTBC 174% ( ) 2013 6 PP 6, 3 4,063 (3 286 ) 12.5% (2011 12 17.6%) HHI 1,908 84, 2000 2,000 HHI 2,000 2013 CJ 12.5%, GS 15.0%, 18.1%, 10.1%, 20.0%, 23.2% 5), 1 CJ MPP

2 0 1 4 52 MPP,, PP 1) 7) KBS2, MBC, SBS 2) (buying power), (N=82) KBS2, KBS2 18.49% 2013 12 KT (IPTV+) 7)

691, CJ 395, t-broad 334 53, 3),, 4) 3 ( 3) (),

2 0 1 4 54 6. ( ). 2013 611 2011 (2011 475 2012 578 2013 611) 2012 578 33, 65 10 PP 2013 321 16 103 2012 10 PP 14 2012 (2011 6 2012 19 2013 14) 2013 PP( PP ) 8) 7,269 2012 7,823 7.1% 2013 4,616 2012 4,739 8) PP PP PP

2.6% PP 2013 2,653 2012 3,084 14.0% 55. 1) () (monopsony power) (monopoly power) () : :, ( ) : : () ( )

2 0 1 4 56 (, ) 2). 1), 2013 (47%) 1, 10 47(7.7%) 3 PP 3 (3 PP) 2013 62.7% 2012 0.1%p, HHI 1,612 2012 1,579 33 2013 2)

, 57 3) 37% 2013, 30% 22% 4), () (), 10 96.3%, 13 611, 7.. 2013 IPTV (,, ) 1 2

2 0 1 4 58 IPTV, MPP,,. SO HHI 2012 4,590 2013 4,191, PP HHI 2012 1,589 2013 1,411, HHI 2012 1,638 2013 1,570 IPTV, CJ PP,

. IPTV 59 ( ) + 2013 43.1%, 2014 3 44.4% 3 1.3%p KT 3, KT (IPTV ), KT 43.1%(2013 ) IPTV 3 SO ( ) + 2013 25.8% 2014.3 27.6% 3 1.8%p (SO ) SKT 50%, IPTV SO CJ SO., ( MPP ), () TV 2011 55.1% 2013

2 0 1 4 60 53.6%, CJ PP 9.1%7.1%, 2011 0.2% 2013 9.7% ( ) (+ PP) 2011 64.6% 2013 59.3%, CJ PP 9.3% 10.4%, 1.4% 4.7% ( ) 2011 66.3% 2013 62.1%, CJ PP 9.9%9.5%, 2.0% 7.1% () PP CJ PP 2011 26.3% 2013 29.9%, 1.0%4.9% (+ PP), (2012 3 9,572 2013 3 8,963 ), PP (2012 17.6% 2013 6.0%), 5.5%p (2012 6.9% 2013 1.4%) PP 2013 PP ( 15.6% ), PP ( 0.8% ),,,

, 61,. IPTV,, OTT MPP (+PP), 2014 N-Screen TV,,

1 67 1 1 1. 2011 7 355 ( ) IPTV,, 9) 2.. 9) 22 1

68 FCC Ofcom Communications Market Report CRTC Communications Monitoring Report. FCC 1934 (the Communications Act of 1934) Section 628(g) FCC (the market for the delivery of video programming) 1992 (the Cable Television Consumer Protection Act of 1992),, FCC 2013 15 (multichannel video programming distributors), (broadcast television stations), (OVD: online video distributors) 10),,,,, 10) MVPD (subscription fee), (air). OVD ( )

1 69,,,,, 14 OVD OVD 111 FCC : MVPD : Top5 MVPD : : FCC(2013) : : Digital channel-only HD, VOD DVR TV Everywhere. Ofcom Communications Market Report 2003 358 Ofcom (TV,, / ) Ofcom, TV,,,,,

70 TV TV / (, BBC TV, ),, 5, (,,, ),, 5. CRTC Communications Monitoring Report CRTC (Statistics Act), (Telecommunications Act), (Broadcasting Act) (Statistics Canada) CRTC, CRTC CRTC,,,,,,,, TV,,, (, VOD, PPV ), (, ),,, (, IPTV, ),,,, TV,, TV. () 1973 (

1 71 ) 2 1, 2 2013 ICT ICT 2,,,,,,, NHK,,, NHK,,, TV 3... 1),,,,,,

72 2),, 1 VOD 2, 3 1 TV,, ( : 2,177 ) (: 2014 8 299 11, ) 2 /, VOD, ( : 1,863) (: 2014 9 29 15, ) 3,, ( : 1,549) (2014 111011 16) 82,,, (: 2014 8 2710 3) / 103,, (: 2014 10 2011 26) 3),

1 73. 1) (S-C-P: Structure-Conduct-Performance),, 2) (),,, (), 50% ( ) 40% () HHI(Herfindahl-Hirschman Index),, CRn( n ) HHI 0, 10,000 HHI ( 100(%) 2 = 10,000, 0 ) DOJ (Merger Guidelines, 2010) HHI 1,500, 2,500

74 (),,,,, 3) () () () (cooperation) (collusion), ( ), ( ) ( ) ( ) ( ) ( ) 4), 2 1..,

1 75,,,,,,,, 121 : (2011) (PP) SO (silo regulation)

76 2000 IPTV SO (, SO ). 1),

1 77 IPTV SOIPTV, OTT 2) SO,, IPTV SO SO, OTT

78,,, OTT,,,. 2002 EC(European Commission) EU 1998 EC (,

1 79 2004), 11) Ofcom (Ofcom, 2010),,, 11) (2011)

80 122 : (2013). 12) ( 23) 12),,,

1 81,, 13) SO,, IPTV, (1), (2) 13) (4), (6), (7)

82 14) MSP, SO-PP 2. 1, 2 2 1,, TV, TV, 2 24, (SO,, IPTV), (PP),,,, 36,,,,,,, 14) (EC) (EC, 2008)

1 83 123 3 4 3 ( ),,,,, 5,, 6,,, 7,, 8

2 87 2 15) 1 1. 2,,,,,,, 2013 DMB 53 19 92, 9 69 8 IPTV 1 3 211 (: ) 2008 2009 2010 2011 2012 2013 47 54 54 53 53 53 DMB 6 6 19 19 19 19 103 100 94 94 92 92 108 99 100 97 78 69 1 1 1 1 1 1 DMB 1 1 1 1 1 0 187 184 179 178 180 188 IPTV 3 3 3 3 3 453 448 451 446 427 425 :, 2013 15).

88 212 : 2,, ( ) CJ, t-broad, C&M KT CJ E&M ( ) (. ) ( ) 2.. 2013 14 347 6.3%, 200813 10.2% PP 2013 6 756 9.5% 1.3%p 43.3% PP PP 2 6,694 6.0% 2013 3 8,963 1.5%

2 89 2.2%p 27.8% 2013 2 3,792 2.7% 0.5%p 17.0% IPTV 2013 1 1,251 33.5% 1.6%p 8.0% 2013 5,457 9.3% 0.1%p 3.9% 211 (:, %) : 1) PP PP, (TV, )PP PP 2) DMB, DMB, : ( + PP) 16), PP 2008 44.1% 2013 33.1%, PP(,, PP ) 30.7% 38.0% PP 2012 (35.6%) PP (36.4%) 16) DMB

90 PP 2008 39.4% 2013 27.8% 11.6%p PP, 2009 (35.8%) (36.3%) 212 (,, PP ) (: %) : 1) PP PP, (TV, )PP PP 2),,, IPTV 3) DMB DMB : 213 (,, PP ) (: %) : 1) PP PP, PP PP( PP SBS ) 2),,, IPTV 3) DMB DMB :

2 91,, PP ( + PP) 17) PP,, PP, (2008 48.5% 2011 42.6% 2013 37.0%) PP(24.5%) 12.5%p PP (2008 54.3% 2011 50.8% 2013 44.0%) PP (17.4%) 26.6%p. TV 18) (,, PP ) 2013 PP(,, PP ) TV 5 8,564 0.8%,, PP PP TV TV TV 2013 60.0% 4 (2010 66.9% 2011 65.1% 2012 61.5% 2013 60.0%) 2012 TV 3 (2010 76.9% 2011 75.6% 2012 71.3% 2013 69.6%) 17) DMB 18) TV TV PP(,, PP )

92 214 TV vs (,, PP ) : 1) KBS, MBC, SBS, EBS, OBS, 9, MBC 18 TV 2) PP KBS, MBC, SBS PP 3) PP PP, PP, DP PP :. 2013 TV 19) 3 890 3.0% PP 2013, TV PP 71.5% 70.4% 1.1%p. PP TV 60.8% 2013 59.3% 1.5%p 19) PP, PP, PP, VOD only PP PP

2 93 215 TV vs : 1) KBS, MBC, SBS, EBS, OBS, 9, MBC 18 TV TV DMB 2) PP KBS, MBC, SBS PP 3) PP, PP, DP PP : 3. TV PP, 2013 TV 507, 272, 235 9, 15 + 320 11, 187 17 2013 TV 185, 100, 85 8, 3 + 113 10, 72 5

94 216 TV () (: ) : 1) PP KBS, MBC, SBS, EBS(EBS1/2, EBS English), OBS(OBS W) PP 2) : AGB 217 TV () (: ) : 1) PP KBS, MBC, SBS, EBS(EBS 1/2, EBS English), OBS(OBS W) PP 2) : AGB TV 2013 53.6% 2.5%p + PP 63.1% 3%p

2 95 218 TV ( vs ) (:, %) : 1) PP KBS, MBC, SBS, EBS(EBS 1/2, EBS English), OBS(OBS W) PP 2) : AGB 219 TV ( vs ) (:, %) : 1) PP KBS, MBC, SBS, EBS(EBS 1/2, EBS English), OBS(OBS W) PP 2) : AGB TV 2013 54.1% 2.7%p + PP 61.1% 3.6%p

96 4. TV 2013 TV PP 20) (+ +) 2 3,592 13.4%, TV 9,586 14%, 1 4,006 12.9% PP 2013 2012 ( 37.7% ) 213 TV PP (: ) 2006 2007 2008 2009 2010 2011 2012 2013 TV 8,167 8,487 8,697 7,037 9,409 9,569 11,150 9,586 PP 2,975 3,944 4,829 5,060 7,146 10,209 16,079 14,006 11,142 12,431 13,526 12,097 16,554 19,778 27,229 23,592 :,,, TV TV : 2011 TV 2013 59.4%, TV 40.6% TV PP PP (51.6%) PP 2012 (2011 18.8%p 2012 4.2%p 2013 3.2%p) 20) PP, PP, VOD PP

2 97 2110 TV : 1) KBS, MBC, SBS, EBS, OBS, 9, MBC 18 TV 2) PP KBS, MBC, SBS PP 3) 2011 PP, DP PP(TV, PP) : 5. 2013 2,540 8.9% 2009 IPTV, (8.1%) 2111 (: ) :, (OTS), IPTV(OTS), OTS : 2007, 2008

98 (SO) 58.0%, IPTV 34.3%, 16.5%, OTS 8.8% SO 60%, IPTV 2009 30% 0.3%p, OTS 1.2%p OTS 2112 : (= + (OTS ) + IPTV(OTS ) OTS) : 2007, 2008 2 1.. 2013 (TV+) 3 8,963 1.5% KBS 1 4,855, MBC ( MBC ) 8,051, SBS 6,901

2 99 2013 KBS SBS 1.2%, 6.2%, MBC( MBC) 2.7% 221 (TV+) (:, %) 2009 2010 2011 2012 2013 KBS 12,720 39.4 13,618 37.6 14,157 36.0 15,040 38.0 14,855 38.1 MBC 6,486 20.1 7,349 20.3 8,672 22.0 7,836 19.8 8,051 20.7 3 SBS 5,380 16.7 6,650 18.3 7,021 17.8 7,357 18.6 6,901 17.7 24,586 76.1 29,617 76.2 29,850 75.9 30,233 76.4 29,807 76.5 EBS 959 3.0 1,142 3.2 1,462 3.7 1,534 3.9 1,632 4.2 MBC 3,364 10.4 3,760 10.4 3,992 10.1 3,527 8.9 3,265 8.4 2,106 6.5 2,302 6.4 2,514 6.4 2,578 6.5 2,443 6.3 1,273 3.9 1,419 3.9 1,532 3.9 1,700 4.3 1,816 4.7 7,702 23.9 8,623 23.8 9,500 24.1 9,339 23.6 9,156 23.5 32,288 100.0 36,241 100.0 39,350 100.0 39,572 100.0 38,963 100.0 :,,,,,, :, 221 (TV+) (: ) : 1),,,,,, 2) EBS, MBC,, :,

100,,,,, 2013 2 675 5.2%, (+) 2 3,990 5.9% 2009 2,753 2013 5,385, 2009 8.5% 2013 13.8% 222 (TV+) (:, %) 2009 2010 2011 2012 2013 5,763 17.8 5,886 16.2 5,941 15.1 6,015 15.2 6,127 15.7 19,258 59.6 22,239 61.4 23,546 59.8 21,800 55.1 20,675 53.1 3,215 10.0 3,307 9.1 3,523 9.0 3,700 9.4 3,315 8.5 2,753 8.5 3,339 9.2 4,273 10.9 5,376 13.6 5,385 13.8 29 0.1 30 0.1 108 0.3 398 1.0 646 1.6 1,255 3.2 1,299 4.0 1,470 4.1 1,640 4.2 2,005 5.1 2,099 5.4 32,288 100.0 36,241 100.0 39,350 100.0 39,572 100.0 38,963 100.0 : :,. TV TV 2013 3 5,133 1.7% 200813 4.84% TV 2009

2 101 TV 2013 KBS 1 4,538, MBC 7,519, SBS 6,481, OBS 347, MBC 2,728, (OBS ) 1,894 2008 2013 3 TV KBS 6.72%, SBS 4.69%, MBC 3.05% 223 TV (DMB ) (:, %) 2008 2009 2010 2011 2012 2013 CAGR(%) KBS 10,501 10,531 13,340 13,701 14,700 14,538 6.72% MBC 6,471 5,677 6,569 7,759 7,191 7,519 3.05% SBS 5,153 5,092 6,283 6,638 7,001 6,481 4.69% EBS 869 866 1,142 1,217 1,533 1,625 13.34% OBSTV() 119 210 307 336 375 347 23.87% MBC 2,955 2,615 3,036 3,054 2,884 2,728 1.59% (OBS) 1,668 1,785 1,835 1,935 2,046 1,894 2.58% 27,736 26,776 32,512 34,640 35,729 35,133 4.84% : TV : 222 TV (DMB ) (: ) : 1) TV 2) EBS, MBC,, OBSTV :

102. TV 2013 TV 1 8,330 5.4% 200809 2010 11, 201213 2 TV KBS 5,627, MBC 4,368, SBS 4,414, OBS 281, MBC 1,900, (OBS ) 1,339 EBS OBS 2012 TV 224 TV (DMB ) (:, %) 2008 2009 2010 2011 2012 2013 CAGR(%) KBS 5,048 4,974 5,637 5,774 6,048 5,627 2.20% MBC 4,979 3,956 4,628 5,387 4,423 4,368 2.58% SBS 4,586 3,952 4,827 5,010 4,724 4,414 0.76% EBS 256 263 301 320 353 400 9.34% OBSTV() 89 160 253 281 274 281 25.87% MBC 2,613 2,222 2,465 2,678 2,118 1,900 6.17% (OBS ) 1,592 1,370 1,411 1,604 1,430 1,339 3.41% 19,164 16,897 19,523 21,053 19,370 18,330 0.89% : TV DMB :

2 103 223 TV (DMB ) (: ) : 1) TV DMB 2) EBS, MBC,, OBSTV : 2. 3(KBS, MBC, SBS) 57% 1 KBS1, 2009 2010 1 MBC 2012 5% 2013 5% 225 3 (: %) 2006 2007 2008 2009 2010 2011 2012 2013 KBS1 6.270 7.512 7.316 6.185 6.299 6.305 7.028 6.721 KBS2 6.049 5.852 6.068 6.252 6.280 5.478 5.781 5.333 MBC 5.948 6.625 6.288 5.987 5.756 5.760 4.665 5.094 SBS 6.258 6.155 6.334 6.416 6.711 5.655 5.477 4.993 24.525 26.144 26.006 24.840 25.046 23.198 22.951 22.141 : AGB

104 3 TV 2013 3 SBS(4.99%) MBN(0.98%) 4.01%p 226 2013 2013 1 KBS1 6.72 2 KBS2 5.33 3 MBC 5.09 4 SBS 4.99 5 MBN 0.98 6 TV 0.85 7 A 0.80 8 JTBC 0.79 (: %) : 24, 06:00 24:59:59 : AGB 3. 2013 TV 9,586 14.0% 200813 2.0% TV KBS 3,042, MBC 2,601, SBS 2,672, OBS 112, MBC 403, (OBS ) 353 2008 2013 TV 2.0% 3 TV KBS 0.5%, MBC 5.4%, SBS 2.3%

2 105 227 TV (: ) 2008 2009 2010 2011 2012 2013 CAGR KBS 312,616 244,926 286,085 308,202 342,408 304,197 0.54% MBC 200,445 163,080 178,991 229,350 276,606 260,063 5.35% SBS 238,178 200,884 363,148 306,314 357,669 267,213 2.33% EBS 30,355 26,013 38,901 30,890 36,981 40,274 5.82% OBS 26,099 17,493 17,959 17,530 17,562 11,199 15.57% MBC 32,401 29,997 32,970 35,395 37,094 40,332 4.48% (OBS) 29,587 21,259 22,813 29,217 46,707 35,328 3.61% 869,681 703,652 940,867 956,899 1,115,028 958,606 1.97% :. 4. 2013 3 0.45% 2011 2013, KBS MBC KBS 1.83%, MBC 0.07%p 1.97%, SBS 1.36%p 4.01% 228 2006 2007 2008 2009 2010 2011 2012 2013 3+ 2.50% 1.04% 2.95% 1.56% 3.78% 4.17% 1.34% 0.45% KBS 1.31% 3.76% 7.34% 1.63% 1.03% 4.51% 2.50% 1.83% MBC+ 0.06% 2.00% 2.00% 0.90% 7.93% 8.01% 2.34% 0.35% SBS+ 9 11.23% 6.85% 2.41% 4.81% 2.63% 11.86% 5.96% 4.19% MBC 1.35% 3.05% 0.57% 0.91% 8.15% 8.31% 1.90% 1.97% MBC 2.13% 0.16% 6.55% 4.06% 7.55% 7.40% 3.21% 3.09% SBS 9.47% 5.11% 0.91% 2.79% 0.63% 11.48% 5.37% 4.01% 9 16.02% 11.52% 6.45% 10.37% 12.80% 13.00% 7.79% 4.71% : 1) / 2) 9 OBS :, 2013

106 2013 3(KBS, MBC, SBS) 696 32.2% KBS MBC SBS 51.7%, 7.8% 229 (: ) 2008 2009 2010 2011 2012 2013 KBS 765 693 434 48 62 43 3 MBC 28 746 975 1,174 801 386 SBS 77 238 38 580 289 267 660 1,677 1,447 1,802 1,027 696 EBS 12 140 38 39 9 39 MBC 92 26 415 312 299 11 242 50 134 105 311 220 376 40 119 195 368 275 54 257 706 651 969 545 606 1,934 2,153 2,453 1,996 1,242 : 1) OBS 2),,,, 3) :, 2013 3 1.. 1) 2013 96, SO 92, 1, IPTV 3 2012

2 107 231 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 SO 107 119 111 107 103 100 94 94 92 92 1 1 1 1 1 1 1 1 1 1 IPTV 3 3 3 3 3 108 120 112 108 104 104 98 98 96 96 : : 2) SO SO, MSO SO 2012 74 2013 81 SO, SO MSO SO. 2013 SO 7 MSO, MSO SO 232 2005. 6 2006. 4 2007. 4 2007. 12 2008 2009 2010 2011 2012 2013 t-broad 30 25 24 21 22 22 21 22 21 23 CJ 14 17 19 18 18 18 19 19 19 22 C&M 17 16 15 15 15 16 18 18 17 17 HCN 8 8 11 11 10 8 8 8 8 9 CMB 17 12 13 13 12 12 9 9 9 10 GS 2 2 2 2 2 2 MSO SO 88 80 83 80 79 78 75 76 74 81 SO 31 31 24 23 24 22 19 18 18 11 SO 119 111 107 103 103 100 94 94 92 92 : 1) t-broad() 2011 2) 2011 12 HCN CJ()TV, 2013 3 2013 :

108 231 SO (2014 11 ) : TV. 1) (),,, () 2013 4 500 2012 10.7% (8.9% ) () SO 69.4% IPTV () 2013 2 3,792 58.7%, 2012 63.3% 4.6%p () Skylife IPTV TV(OTV) KT 25.9%, 2012 0.7%p

2 109 233 (2013) (: ) (A) (B) A/B t-broad 6,131 15.1% 5.0% 8,032 76.3% CJ 6,663 16.5% 15.6% 12,400 53.7% C&M 4,596 11.3% 0.3% 5,813 79.1% HCN 2,228 5.5% 8.5% 2,913 76.5% CMB 1,452 3.6% 11.9% 1,578 92.0% MSO 21,069 52.0% 7.8% 30,735 68.6% SO 2,723 6.7% -24.9% 3,531 77.1% SO 23,792 58.7% 2.7% 34,266 69.4% Skylife 5,457 13.5% 9.3% 6,003 90.9% OTV 5,039 12.4% 19.2% KT 10,496 25.9% 13.8% 238,106 2.1% SKB TV 3,446 8.5% 57.0% 25,394 13.6% LG U+TV 2,766 6.8% 37.8% 114,522 2.4% IPTV 11,251 27.8% 33.5% 378,021 3.0% 40,500 100.0% 10.7% 418,291 9.7% : IPTV IPTV Live VOD : 2014,, IPTV IR 2) () 2013 9,661 2012 11.3%, (10.7%) () SO 7,489, 824, IPTV 3 1,348 () 23.9% 2012 0.2%p SO 31.5% (15.1%) IPTV 3(12.0%) ( ) SO 2013 31.5%, 2011 26.2%, 2012 30.6% IPTV

110 234 (A) 2012 (B) B/A (A) 2013 (B) (: ) t-broad 5,842 1,957 33.5% 6,131 2,114 34.5% CJ 5,763 1,899 32.9% 6,663 2,092 31.4% C&M 4,582 1,134 24.7% 4,596 1,192 25.9% HCN 2,053 672 32.7% 2,228 756 33.9% CMB 1,298 511 39.4% 1,452 568 39.1% MSO 19,537 6,173 31.6% 21,069 6,721 31.9% SO 3,625 916 25.3% 2,723 768 28.2% SO 23,163 7,089 30.6% 23,792 7,489 31.5% Skylife 4,993 641 12.8% 5,457 824 15.1% OTV 4,227 431 10.2% 5,039 570 11.3% SKB TV 2,196 258 11.8% 3,446 420 12.2% LG U+TV 2,007 260 13.0% 2,766 358 12.9% IPTV 8,429 949 11.3% 11,251 1,348 12.0% 36,585 8,680 23.7% 40,500 9,661 23.9% : 1) IPTV IPTV Live VOD : SO 2013, IPTV 2014. B/A 3) () (VOD PPV ),, () 2013 2 8,257 2012(2 5,504 ) 16.2% 69.8%, 2012(69.7%) () 2013 1 4,923 52.8%, 2012 5.3%p (14.3% 13.9%), IPTV 33.3% 2012 5.7%p SO IPTV () IPTV KT 29.8%, CJ(14.8%), t-broad(13.3%) 2012 2,3

2 111 KT, 2013 IPTV(16.0%) (13.9%) IPTV ( 14.3% ) 235 (2013) (A) (B) A/B (: ) t-broad 3,745 13.3% 2.3% 6,131 61.1% CJ 4,181 14.8% 17.9% 6,663 62.8% C&M 3,021 10.7% -3.3% 4,596 65.7% HCN 1,373 4.9% 5.9% 2,228 61.6% CMB 835 3.0% 13.3% 1,452 57.5% MSO 13,155 46.6% 6.4% 21,069 62.4% SO 1,768 6.3% -28.1% 2,723 64.9% SO 14,923 52.8% 0.7% 23,792 62.7% Skylife 3,918 13.9% 7.2% 5,457 71.8% OTV 4,511 16.0% 83.5% 5,039 89.5% KT 8,429 29.8% 37.9% 10,496 80.3% SKB TV 2,711 9.6% 47.6% 3,446 78.7% LG U+TV 2,194 7.8% 41.9% 2,766 79.3% IPTV 9,415 33.3% 61.2% 11,251 83.7% 28,257 100.0% 16.2% 40,500 69.8% : IPTV = + PPV, VOD + + : 2013, IPTV 2014 4) (),, VOD, () 2013 2 4,534 2012(2 2,377 ) 9.6% 86.8%, 2012(87.7%) 0.9%p () 2013 SO 1 1,663 412, SO 47.5% (2012 54.0% )

112 15.5%, IPTV (30.2%) 37.0% () Skylife TV KT 8,234, 33.6% 1, t-broad 2, 3 CJ 19 ( 524 ) 236 (2013) (: ) (A) (B) A/B t-broad 3,075 12.5% -3.1% 3,745 82.1% CJ 3,056 12.5% 15.4% 4,181 73.1% C&M 2,203 9.0% -5.8% 3,021 72.9% HCN 1,049 4.3% 2.8% 1,373 76.4% CMB 809 3.3% 12.8% 835 96.9% MSO 10,193 41.5% 3.0% 13,155 77.5% SO 1,471 6.0% -32.5% 1,768 83.2% SO 11,663 47.5% -3.4% 14,923 78.2% Skylife 3,801 15.5% 7.2% 3,918 97.0% OTV 4,433 18.1% 24.0% 4,511 98.3% KT 8,234 33.6% 15.6% 8,429 97.7% SKB TV 2,662 10.9% 51.3% 2,711 98.2% LG U+TV 1,974 8.0% 38.7% 2,194 90.0% IPTV 9,070 37.0% 34.2% 9,415 96.3% 24,534 100.0% 9.6% 28,257 86.8% :, VOD PPV : 2013, IPTV 2014 5) VOD () 2013 VOD 4,331 2012(2,986 ) 45% () IPTV 3 VOD 2,931, SO 1,400 () VOD 17.7% (13.3%) 4.4%p IPTV SO VOD, VOD IPTV 3 32.3% SO 12.0%

2 113 ( ) SO VOD 2012 7.3% 4.7%p, IPTV (31.2%) 1.1%p 237 VOD (: ) (A) 2012 VOD (B) B/A (A) 2013 VOD t-broad 3,172 195 6.1% 3,075 296 9.6% CJ 2,648 312 11.8% 3,056 532 17.4% C&M 2,339 219 9.4% 2,203 346 15.7% HCN 1,020 79 7.7% 1,049 108 10.3% CMB 717 0 0.0% 809 0 0.0% MSO 9,896 805 8.1% 10,193 1283 12.6% SO 2,179 71 3.3% 1,471 117 8.0% SO 12,075 876 7.3% 11,663 1,400 12.0% OTV 3,574 1,272 35.6% 4,433 1,717 38.7% SKB TV 1,759 497 28.2% 2,662 739 27.8% LG U+TV 1,423 342 24.0% 1,974 475 24.1% IPTV 6,756 2,110 31.2% 9,070 2,931 32.3% 22,377 2,986 13.3% 24,534 4,331 17.7% : 1) 2012 SO VOD VOD 16, 2013 SO VOD 2) Skylife : 2013 2014, VOD (B) B/A 2.. () 2013 ( Pre-IPTV ) 2,540 ( ) 8.9% 21) () 21), ooo,..

114 2011 50% (50.9%), 2013 66.2% (OTS) IPTV KT OTS(TV) 2013 200 (223 ) 238 ( ) 2011 2012 2013 2014. 3 21,579,972 100.0% 23,320,993 100.0% 25,399,625 100.0% 25,914,558 100.0% 14,777,993 68.5% 14,798,725 63.5% 14,737,884 58.0% 14,745,192 56.9% 10,592,296 49.1% 9,629,266 41.3% 8,587,712 33.8% 8,324,136 32.1% 4,185,697 19.4% 5,169,459 22.2% 6,150,172 24.2% 6,421,056 24.8% 3,260,579 15.1% 3,789,597 16.2% 4,179,897 16.5% 4,216,611 16.3% IPTV 4,553,363 21.1% 6,505,300 27.9% 8,708,255 34.3% 9,220,036 35.6% OTS 1,011,963 4.7% 1,772,629 7.6% 2,226,411 8.8% 2,267,281 8.7% : + + IPTV LiveOTS. OTS OTS IPTV : 2014,, OTS, IPTV. 2013 KT 691 2009 1, 2(CJ) 239 (: ) 2006. 4 2007. 4 2007. 12 2008 2009 2010 2011 2012 2013 2014. 3 t-broad 3,233 3,246 3,220 3,468 3,426 3,234 3,137 3,139 3,336 3,339 CJ 2,493 2,818 2,975 3,001 2,952 3,002 3,405 3,322 3,948 3,967 C&M 2,378 2,460 2,511 2,590 2,728 2,639 2,697 2,449 2,459 2,459 HCN 844 1,293 1,298 1,480 1,351 1,338 1,312 1,423 1,400 1,393 CMB 1,172 1,280 1,353 1,230 1,287 1,286 1,346 1,350 1,508 1,502 MSO 10,120 11,096 11,356 11,769 11,744 11,499 11,898 11,683 12,651 12,659 SO 3,897 3,310 3,425 3,259 3,398 3,360 2,880 3,116 2,087 2,086 SO 14,017 14,407 14,781 15,029 15,142 14,859 14,778 14,799 14,738 14,745 KT 1,896 2,017 2,131 2,302 3,466 4,178 5,059 6,024 6,906 7,093 OTV Live 1,009 1,727 2,810 4,007 4,952 5,144 Skylife 1,896 2,017 2,131 2,302 2,457 2,826 3,261 3,790 4,180 4,217

2 115 2006. 4 2007. 4 2007. 12 2008 2009 2010 2011 2012 2013 2014. 3 (OTS) 375 1,012 1,773 2,226 2,267 B tv Live 0.773 403 735 883 1,445 2,081 2,256 U + TV Live 330 610 860 1,053 1,675 1,821 IPTV 0.773 1,741 3,072 4,553 6,505 8,708 9,220 15,913 16,424 16,912 17,332 19,341 20,382 21,580 23,321 25,400 25,915 : 1) t-broad, CJ, C&M GS SO 2) KT OTV + OTS, IPTV OTV + B tv + U+TV, SO + KT + B tv + U+TV : 2014,, OTS, IPTV. 2013, SO 72.2%,, (47.6%), (48.1%), (50.1%), (50.9%), 2310 (A) IPTV(live)(B) (C) OTS(D) ( ) (A + B + CD) 2012 2013 2012 2013 2012 2013 2012 2013 2012 2013 14,798,725 14,737,884 6,505,300 8,708,255 3,789,597 4,179,897 1,772,629 2,226,411 23,320,993 25,399,625 2,958,012 2,945,624 1,312,814 1,715,628 459,589 485,599 232,003 279,769 4,498,412 4,867,082 1,214,265 1,221,407 438,121 595,250 198,091 220,969 136,037 163,542 1,714,440 1,874,084 849,768 820,732 207,317 288,978 78,597 91,975 48,997 64,825 1,086,685 1,136,860 686,125 666,022 414,955 548,403 197,926 206,551 93,940 112,906 1,205,066 1,308,070 547,757 539,846 128,621 182,434 57,992 69,449 31,238 44,120 703,132 747,609 527,729 514,950 150,001 211,729 58,424 69,621 28,505 38,688 707,649 757,612 418,025 408,162 115,753 171,540 63,586 77,832 44,806 57,809 552,558 599,725 2,853,933 2,849,130 1,809,512 2,383,367 914,382 973,397 427,776 524,269 5,150,051 5,681,625 467,175 430,491 272,476 347,947 213,084 228,256 87,183 103,195 865,552 903,499 414,147 406,729 202,450 264,067 154,112 174,826 61,422 77,524 709,287 768,098 563,383 556,719 288,525 392,064 306,781 337,039 97,662 129,269 1,061,027 1,156,553 448,963 440,553 223,464 309,727 188,264 211,140 79,931 100,895 780,760 860,525 486,733 523,531 190,671 265,254 248,137 285,931 93,916 128,860 831,625 945,856

116 (A) IPTV(live)(B) (C) OTS(D) (A + B + CD) 2012 2013 2012 2013 2012 2013 2012 2013 2012 2013 911,240 919,115 254,156 368,541 258,756 306,443 98,422 137,647 1,325,730 1,456,452 1,260,146 1,304,233 407,879 546,036 345,361 393,421 179,583 229,461 1,833,803 2,014,229 191,324 190,640 88,585 117,292 46,515 47,448 31,208 33,632 295,216 321,748 : 2014,, OTS, IPTV 3.. 2013 SO 14.5% 19.9% 5.4%p C&M 22.0% (21.5%), CMB 21.9%, HCN 17.6%, t-broad 16.7%, CJ 9.7% MSO SO (19.9% ), (14.9% ), (11.7% ) 22) IPTV 3 13 1 1,125 1 8,229 ( 6,979, 306 ) IPTV 1 SO (SO 13,453, KT SKB, LGU+ 13,059) 23) MSO (ROA) 6.2%, 2.1%p, CMB 11.9% (17.6%) CMB HCN, t-broad, C&M 9.3%, 8.4%, 6.8% EBITDA 24) SO 22) 2013 20.1%, 3 10.0% 23) OTS KT IPTV 24) EBITDA,, ( )

2 117 24.6% 6.2%p, MSO(25.4%) SO(18.1%) C&M, t-broad 12.9%p MSO 3 IPTV 2311 (: ) EBITDA 2012 2013 2012 2013 2012 2013 2012 2013 2012 2013 t-broad 2,018 1,340 25.9% 16.7% 1,808 806 12.2% 8.4% 41.1% 28.2% CJ 1,547 1,199 16.8% 9.7% 1,047 767 6.0% 3.3% 18.8% 13.0% C&M 1,262 1,277 21.5% 22.0% 415 776 3.9% 6.8% 43.2% 43.9% HCN 596 513 22.0% 17.6% 691 742 9.0% 9.3% 33.0% 31.6% CMB 382 346 27.1% 21.9% 379 327 17.6% 11.9% 36.3% 28.6% MSO 5,804 4,676 21.5% 15.2% 4,340 3,418 8.3% 6.2% 32.9% 25.4% SO 474 285 10.2% 8.1% 381 200 5.0% 3.4% 18.5% 18.1% SO 6,278 4,961 19.9% 14.5% 4,721 3,618 7.8% 5.9% 30.8% 24.6% 674 993 12.2% 16.5% 561 726 9.0% 10.9% 23.5% 26.6% KT 12,092 8,393 5.1% 3.5% 11,054 (603) 3.2% 0.2% 22.3% 17.5% SKBroadband 816 732 3.3% 2.9% 225 123 0.7% 0.4% 22.8% 21.0% LG U+ 1,268 5,421 1.2% 4.7% (596) 2,795 0.5% 2.4% 13.5% 14.7% : 1) = /, = /, EBITDA = EBITDA /, EBITDA = + + + 2) KT, SKB, LG U+ :, 2013, IPTV (IPTV 2012 : ) EBITDA (EBITDA )

118 4 (PP) 1.. 2013 PP 25) 2 3,432 4.8% PP 13.2% (2012 5,011 2013 5,671 ) PP 0.6% (2012 1 2,484 2013 1 2,561 ) ( 8.9%) 241 PP (: ) : 1) 2005 PP PP PP, PP(DP) PP 2), VOD 2006 3),,,, :, 25) PP, PP, VOD PP PP PP

2 119 2003 2013 PP (CAGR) 18.4% 2008 2009 8.2%, 241 PP PP PP PP (: ) 2003 1,206,352 74.0% 432,792 8.6% 773,561 81.8% 2004 1,580,404 31.0% 609,252 40.8% 971,152 25.5% 2005 2,047,196 29.5% 773,714 27.0% 1,273,482 31.1% 2006 2,336,981 14.2% 998,602 29.1% 1,338,379 5.1% 2007 2,736,448 17.1% 1,246,040 24.8% 1,490,407 11.4% 2008 2,959,438 8.1% 1,406,100 12.8% 1,553,338 4.2% 2009 3,204,428 8.3% 1,290,410 8.2% 1,914,017 23.2% 2010 3,773,620 17.8% 1,612,005 24.9% 2,161,614 12.9% 2011 4,430,151 17.4% 1,855,303 15.1% 2,574,848 19.1% 2012 5,265,148 18.8% 2,236,557 20.5% 3,028,591 17.6% 2013 5,749,422 9.2% 2,343,168 4.8% 3,406,254 12.5% CAGR (200312) 16.9% 18.4% 16.0% : 1) PP 2013,,,,,, ( PP), 2) PP VOD only, PP PP, PP PP PP :,. PP 54%, 24%, 5% 2.25 2012 1%p, 2%p, 2%p

120 26) 242 PP (2013) (: %) : 1) 2005 PP PP, PP(DP) PP 2), VOD 2006 3) :, 2013 PP 2009 2 2011 20052008 PP 19% 2009 25.7% 2010 23.2%, 2011 21.0% 2012 22.4%, 2013 24.2% IPTV SO 26) 2009 PP 13.7% (8,747 7,548 ) 18.2% (2,808 3,318 )

2 121 2008 27) IPTV, SO SO 25% PP PP 243 PP (:, %) : 1) 2005 PP PP, PP(DP) PP 2), VOD 2006 3) 2008. 2007 :,. 2013 PP 188 8 PP, PP 163 171 8 27) KT 2008 11, SK Broadband LGU+ 2009 1 IPTV

122 242 PP (: ) 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 7 7 19 19 15 16 13 17 17 17 152 137 168 169 172 168 166 161 163 171 159 144 187 188 187 184 179 178 180 188 () 15 +43 +1 1 3 5 1 +2 +8 : 1) 2013 9(SBS, CBS,, TBN, TBS,, EBS,, ), DMB 2(DMB, YTNDMB), 1(). 2) DMB, (12) : PP 2000 2007 2013 188 PP PP MPP 2013 CJ MPP 2 20 7 PP 2009 CJ CJ MPP 9 (2008 14 2009 23) PP 2 (2008 8 2009 10) CJ MPP tvn, CGV,, Catch On, OCN, TV, NGC(National Geographic Channel), TV 2013 t-broad MPP 10 4 PP t-broad (2006 4 2013 10) CJ 2 t-broad MPP,, FX, 3

2 123 243 MPP PP MPP (: ) 2008. 12 2009. 12 2010. 12 2011. 12 2012. 12 2013. 12 PP PP PP PP PP PP CJ 8 14 10 23 10 28 7 22 7 18 7 20 5 13 t-broad 3 7 3 7 3 8 4 10 4 10 4 10 MBC 4 5 3 5 3 6 3 6 3 6 3 6 SBS 4 6 5 7 5 7 6 9 6 7 6 7 KBS 2 5 2 5 1 4 1 5 1 5 1 6 : 1) 2008 CJ 2) PP PP, DP PP 3) t-broad 2006 3 2 t-broad 2006 MPP 4) : MBC MBC, MBC SPORTS PLUS, MBC KBS KBS Drama, KBS N Sports, KBS Joy SBS SBS, SBS GOLF, SBS Sports( SBS ESPN) 244 PP (: ) : VOD only, PP, PP PP :

124 2013 100 35 2012 34 1, 10 59 9 2. 2000, 2013 15.54% MPP 1.14%p 3 245 ( ) (: %) : 1),, SO / ( ) 2) 3(KBS 1TV, 2TV, MBC, SBS) 200205 06:0011:59:59, 16:0024:59:59, 2006 12 06:0024:59:59 3) 24 : AGB

2 125,,,, 200810 3 PP, 2011 YTN 3 SBS 4 2011 4 2013 1~4 244 1 2 3 (: %) 2005 2006 2007 2008 2009 2010 2011 2012 2013 MBC MBC MBC MBC MBC MBC YTN MBN 1.08 0.88 0.87 0.93 0.92 0.81 0.72 0.65 0.98 MBC SBS KBS SBS KBS MBC TV 0.80 0.84 0.72 0.77 0.80 0.78 0.68 0.56 0.85 SBS 4 OCN 5 6 SBS KBS KBS SBS KBS YTN MBN A 0.77 0.78 0.65 0.76 0.79 0.74 0.64 0.55 0.80 KBS YTN YTN SBS KBS 0.73 0.74 0.62 0.67 0.57 0.57 0.60 0.49 0.79 CGV OCN SBS YTN YTN tvn tvn A JTBC MBC 0.51 0.68 0.61 0.56 0.50 0.55 0.48 0.46 0.70 KBS 7 YTN YTN OCN Champ tvn SBS 0.50 0.51 0.58 0.53 0.47 0.45 0.47 0.46 0.57 JEI TV Champ OCN OCN CGV YTN OCN JTBC tvn 0.45 0.46 0.49 0.50 0.47 0.43 0.42 0.43 0.50 JEI SBS tvn OCN tvn 8 TV CGV CGV CGV CGV 0.41 0.45 0.47 0.47 0.45 0.42 0.40 0.43 0.46 SUPER 9ACTION SUPER ACTION XTM CGV E TV mbn TV KBS 0.41 0.36 0.41 0.44 0.41 0.40 0.39 0.37 0.45 MBC MBC XTM tvn XTM KBS JOY OCN newsy 10SPORTS + every1 TV 0.40 0.33 0.37 0.37 0.38 0.38 0.35 0.35 0.38 : AGB

126 3. PP 2013 (++ ) (1 6,079 ) 12.9% 1 4,006 2012 4 CJ MPP PP 2013, 2013 PP CJ 4,067, (JTBC) 1,511, SBS 1,174, KBS 739, MBC 670, t-broad 590, (YTN) 67 245 PP (: ) 2009 2010 2011 2012 2013 CJ 136,380 196,607 413,552 589,777 406,663 t-broad 557 28,530 56,863 53,062 59,013 KBS 6,909 40,923 68,219 112,021 73,880 MBC 37,366 53,816 41,500 71,775 67,031 SBS 28,925 150,090 107,998 120,890 117,449 10,651 5,925 7,823 13,943 6,665 JTBC 14,530 99,403 151,105 TV 5,120 90,067 71,438 A 10,372 64,265 49,362 MBN 11,290 75,902 47,818 PP 506,010 714,563 1,020,909 1,607,921 1,400,641 : 1) 2011 MBN MBN MBN 2) PP PP PP, PP PP DP PP 3) TV, A, JTBC, MBN :

2 127 4. 2013 PP CJ 2.6%, SBS 3.9%, MBC 10.4%, KBS 4.9%, (YTN) 6.4%, t-broad 10.5% PP, PP (JTBC 174.3%, TV 32.6%, A 54.3%, MBN 41.2%) 246 MPP (:, %) (%) 2011 2012 2013 2011 2012 2013 2011 2012 2013 CJ 1,155,498 1,354,923 1,657,428 78,969 69,249 43,779 6.8 5.1 2.6 t-broad 87,417 90,342 94,911 19,924 21,273 9,986 22.8 23.5 10.5 MBC 202,155 191,124 202,097 22,872 10,769 21,030 11.3 5.6 10.4 SBS 237,898 248,594 256,185 6,739 4,205 10,015 2.8 1.7 3.9 KBS 138,222 162,120 164,006 12,814 6,246 8,028 9.3 3.9 4.9 124,501 123,896 120,124 18,400 11,954 7,687 14.8 9.6 6.4 JTBC 8,338 64,222 89,132 37,688 139,713 155,337 452.0 217.5 174.3 TV 6,906 51,344 71,555 11,471 54,311 23,340 166.1 105.8 32.6 A 7,977 48,000 67,209 31,040 73,785 36,496 389.1 153.7 54.3 MBN 61,372 62,806 78,256 6,776 41,947 32,244 11.0 66.8 41.2 PP 4,437,790 5,014,813 5,487,368 59,894 193,289 169,678 1.3-3.9 3.1 PP ( ) 4,353,197 4,788,440 5,181,216 146,869 116,466 77,739 3.4 2.4 1.5 : 1) PP PP PP, PP DP PP 2) PP 2009 CJ 3) 2007 t-broad t-broad, 4) PP, VOD 5) 2011 MBN MBN MBN, 6) :,

128 5 1.. VOD 2009 IPTV ( ) 5 28) ( 1, 1, IPTV 3), HHI IPTV 2008 6,923 2013 4,191 29) SO 77 72 1, ( 13 1,474) (2012 63.5% 2013 58%) IPTV (2013 34.3% 6.4%p ), VOD (859) 33.8% (2011 963 10.8% ) 40%, SO 615 41.7% 40% (2012 34.9%) IPTV 43.1% (2012 37.1%), 25.8% 28) SO 6 29) 2 8:2 HHI 6,800, 3 5:3:2 HHI 3,800

2 129 2013 VOD 4,331 45% (2012 2,986), VOD (2012 13.3% 2013 17.7%, 4.4%p ). ( MPP ), 2013 MPP,,, MPP,, TV 2012 56.1% 2013 53.6%, CJ PP 7.6%7.1%, 5.2% 9.7% 2013 27.8% 2.2%p 2012 3 9,572 2013 3 8,963 1.5% 2013 PP 30), 4.8% 2 3,432 2011 PP TV 2013 TV PP 40.6: 59.4 TV (2012 40.9: 59.1 ) 30) PP, PP, VOD PP, PP PP

130 PP TV (51.6%) PP. 2013 ( ) 3 2,421 2.7%, 3( PP) 4.8% 2 1,072 4 2013 7.3% 2.2%p, 4 CJ 10.7% 0.7%p PP 2010 2013 0.6% 1 2,561 2010 9,680, 2011 1 1,468, 2012 1 2,484 PP 2012 2013 5.3% 1 205 3, 2008 2,000 (HHI) 2013 1,570 (2012 HHI 1,638) 2.. IPTV VOD SO IPTV, 2013 IPTV 33.9% 220, (208 ) 2013 IPTV KT, 2014 SKB LGU+, 2014 IPTV +

2 131, IPTV VOD, IPTV, + +, VOD,, VOD, VOD. MPP MPP

132., MPP,,,, 3,, PP

3 137 3 1 1. (market definition) (relevant market) () () (),,, 2.. (The Hypothetical Monopolist Test) 1982 (1982 US Merger Guidelines)

138 (), (supra-competitive price) ( ), (Small but Significant and Non-transitory Increase in Price), SSNIP. (CLA: Critical Loss Analysis) ( SSNIP ) (Critical Loss) (Actual Loss) X%( 5% 10%) (CL: Critical Loss), (X=, M=) 31) CL=X/(X + M) 31),.,,.. =,

3 139, (AL: Actual Loss) (CL) (AL) 2 1.. TV () TV, TV TV,,,,,,, TV,, () SSNIP

140. 3 32) 3 TV,, 3 3, PP, MPP/MSP 3 3, 3 3, 3, ( 3 ) ( ) 2.. (),, 32) TV 3., 3,

3 141 IPTV () TV,, IPTV, TV TV TV ( ), VOD,, TV, VOD, VOD (differentiated goods), TV, TV,, IPTV, SO IPTV. () 2007 2009 IPTV( ) ( ) 3

142 OTS(TV ), IPTV 3 SO, SO, OTS OTS OTS TV IPTV,

3 143 OTS +, ++, 3 + 1, +, +, ++, +,. OTT(over-the-top) N OTT Netflix

144 (cord-cutting) OTT, 3.. 1), 2) (, ) (homogeneous goods),

3 145. 1),, 2) 3 3, 3 (), 3 3, 3 4..

146 510%, (). (,, ),,

4 149 4 1 1.., PP() () (),,, () () ( ) ( ),

150,,,,, () SSNIP., PP,,,,,, () () 2012 () SBS 10, ( KOBACO) KBS MBC SBS PP PP () (Que-tone ): TV//IPTV PP IPTV SO SO ( )

4 151 KOBACO, SO,. TV (), 3 33) (3 ) ( ) 3, PP, MPP/MSP 2.. TV ( ) ( ),,, (media mix) 33) TV 3., 3,

152 (awareness), (attitude) (GRP), GRP(gross rating point) = (reach) (frequency) ( ), ( ),,, TV /, 200113 : 44.5% 37.2%, 33.9% 21.0%, ( ) 2.4% 25.7% ()

4 153 ( ) (captive audience),, ( ) (, 2014), TV 10% TV 4.1% ( 71) TV 38.9%, 28.2% TV 44.4%, 40.7% 1) PP, PP, PP, (10% ) PP(30% ) PP 40% 1 2013 59.6% 2013 3 4,763, 2 733 (59.6%) (2014 )

154, 2),,, 44.4%, 40.7%(, 2014),, Ofcom(2011. 6) TV ( ),, TV VOD TV,

4 155 34),,, ( ) 6.7%, VOD,. 3 ( ) 3 3, (media mix) 3 (target audience) ( ) 3 3,, ( ) 3/ 3 34) Ofcom(2011. 12) TV, TV

156, 3 ( ) 3 KOBACO, 3, 3, 3 (GRP), 3 (), 2013 MBC 18 13.2% 42.3%, 40.9% () 3, 3 4.085.48%, MPP 1% ( 4 2013 0.790.98%)

4 157 411 PP (: %) 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 KBS1 5.86 5.11 5.06 6.05 5.88 4.97 5.08 5.06 5.66 5.48 KBS2 5.24 5.11 4.95 4.74 4.90 5.04 5.06 4.43 4.68 4.30 MBC 5.94 4.92 4.92 5.40 5.12 4.86 4.67 4.68 3.80 4.17 SBS 5.45 5.29 5.12 5.00 5.13 5.19 5.48 4.57 4.45 4.08 OBS 0.15 0.00 0.00 0.00 0.06 0.11 0.12 0.12 0.14 0.16 EBS 0.78 0.76 0.80 0.65 0.61 0.61 0.56 0.61 0.74 0.69 MBC 0.78 0.80 0.88 0.87 0.93 0.92 0.81 0.72 0.56 0.70 KBS 0.47 0.50 0.74 0.65 0.76 0.80 0.74 0.68 0.49 0.45 SBS 0.64 0.77 0.78 0.61 0.77 0.79 0.78 0.60 0.46 0.46 Tooniverse 1.17 1.08 0.84 0.72 0.67 0.57 0.45 0.47 0.29 0.25 YTN 0.47 0.45 0.51 0.62 0.56 0.50 0.57 0.64 0.65 0.57 OCN 0.68 0.73 0.68 0.58 0.50 0.47 0.42 0.42 0.35 0.31 tvn 0.00 0.00 0.04 0.37 0.47 0.47 0.55 0.48 0.43 0.50 CGV 0.42 0.51 0.45 0.47 0.44 0.45 0.43 0.40 0.31 0.29 E 0.04 0.08 0.16 0.24 0.35 0.41 0.37 0.33 0.23 0.23 MBN 0.55 0.98 TV 0.37 0.85 A 0.46 0.80 JTBC 0.43 0.79 : 1) 24 2) OBS(200407) (itv) : AGB, DATABASE(ARIANNA) () 2013 3, 3 10 2 3 5 1 CJ tvn SSA1 25% 3

158 SA 15%, 3 3070% 3 (C) (, SSA), C 2013, 3 SA 62.4%, A 21.6%, B 12.3%, C 3.6% 412 (2013) (: ) SA A B C KBS2 8,715 15,300 2,790 10,260 825 7,095 615 4,380 MBC 7,770 13,605 2,790 11,055 1,665 8,160 780 6,240 SBS 9,120 13,200 2,850 9,720 1,260 5,430 885 3,525 EBS 510 1,410 360 1,410 150 480 OBS 1,155 1,155 810 810 255 570 255 255 : 1) 15 : KOBACO/ 413 (: ) SA A B C JTBC 3,348 8,954 346 704 MBN 1,570 4,010 350 350 TV 6,140 8,890 1,890 5,442 1,414 4,412 500 3,992 A 7,400 2,500 1,300 500 : 15 : (JTBC 2012. 1, MBN 2014. 9, TV 2014. 9 )

4 159 414 (: ) SSA1 SSA2 SSA3 SA A B CGV 1,000 450 250 150 80 tvn 1,875 450 350 250 150 80 OCN 1,000 450 250 150 80 KBS 240 200 100 MBC 1,500 1,250 1,000 SBS* 400 250 150 80 KBS 400 300 150 80 MBC 400 250 150 60 SBS* 400 250 150 80 YTN 500 400 200 80 News-Y 400 300 200 80 : 1) 15 2) 1.52 : PP (2014. 9) 415 3 (2013) (:, %) SA A B C KBS 375,842 106,912 63,422 15,078 561,254 (, %) (67.0%) (19.0%) (11.3%) (2.7%) (100%) MBC (, %) SBS (, %) (, %) 335,585 164,649 98,298 26,340 624,871 (53.7%) (26.3%) (15.7%) (4.2%) (100%) 303,651 78,978 40,590 16,777 439,996 (69.0%) (17.9%) (9.2%) (3.8%) (100%) 1,015,078 350,539 202,310 58,194 1,626,122 (62.4%) (21.6%) (12.4%) (3.6%) (100%) : 3 (,, ID,,,, ) : KOBACO/ ( ) (, 2014), TV 10% TV 4.7% ( 61) TV 9.5%( 1.9% + () 7.6%), 30.1%,

160 24.1%, 10% 5.3% 11.4% TV, 40.5%, 28.6% ( 66), 10% 5.9% 45.4%, 26.2%, 10.8% TV TV 48.8%, 53.7%, 41.5%, 40.2% 10%. ( ) MBC MBC SBS KBS (), MBC MBC 50% KNN 9 SBS SBS 1 69%, 2 71%, 3 77% SBS, MBC/SBS KBS KBS () MBC/SBS

4 161 MBC () (), ( MBCSBS) 2012 2 () (2012. 9) MBC MBCSBS (EBS OBS) EBS OBS 3 3 PP EBS OBS 3 2013 EBS 48.6%(2012 53.5%), OBS 75.7%(2012 87.8% ) ( PP) 2011 12 MPP 3 416 PP (: ) 2012 2013 JTBC 51,995 69,891 A 26,824 51,249 MBC 55,550 66,296 TV 36,612 48,102 PP 4 170,981 235,539 :, 2013 4 1 MPP 2013 4 1~4, 4 10.2% 7.4% 4 CJ ( 4 7.3%, CJ 10.7%)

162 () PP SO, IPTV PP () 2013 SO (VOD ) 1,236 ( 3.8%), 174 ( 0.5%), IPTV 63 ( 0.2%) SO, IPTV. 3, TV// 3%(6 6) 3 3,,,., 3

4 163,, () 3, 3 3 PP, 3 3 (), () 3 Whole Food (2008): 35) 3 TV TV 4.7% vs. 5.3%(2013 2.8% vs. 3.1%) 2009, PP 35) FTC v. Whole Foods Markets, Inc., 533 F.3d 869(D.C Cir. 2008)

164 2010 (3, PP) 3, ( + PP),, MPP CJ MPP PP,, 3 3 PP 3 ( ) 3. ( ), TV // TV TV(3 ) 36) 36) TV/, ( /PP ), //VOD/ PP TV

4 165, PP, MPP/MSP 3 37), MPP MSP 411 2 1.. 1),, 2013 9 5,893 37) TV

166 9 3,854 2.2% (2.0%) 200809, 2010 2012 GDP : 2010 6.3%, 2011 3.7%, 2012 2.0%, 2013 3.0% (, ECOS) 421 4 2011 2012 2013(, %) (:, %) TV 20,775 19,307 18,273 19.1 2,604 2,385 2,246 2.3 (A) 23,379 21,655 20,519 21.4 17,092 16,543 15,447 16.1 5,236 5,076 4,650 4.8 (B) 22,328 21,620 20,097 21.0 4(A+B) 45,707 43,258 40,616 42.4 8,448 9,105 9,645 10.1 4, 5,725 5,418 5,810 6.1 TV(a) 11,741 13,218 13,825 14.4 SO(b) 664 655 712 0.7 (c) 122 130 151 0.2 IPTV(d) 170 235 380 0.4 TDMB(A1) 267 168 124 0.1 18,560 19,540 20,030 20.9 600 2100 4,600 4.8 32,124 36,046 39,822 41.5 92,004 93,854 95,893 100.0 (a+b+c+d) 12,697 14,238 15,068 15.7 (A+a+b+c+d+A1) 36,343 36,071 35,711 37.2 : 1) (%) 2) 2013,.,, DM,. 12 3,851 :, 2014 2013 37.2%

4 167 ( ) 2013 25.7% 2) 38) SOIPTV,, PP 3, 3, 3 SO KBS, MBC, SBS 3 KBS, 39) MBC 18, 40) SBS 9 () 38), TV/, (/PP ), //VOD/ PP 39) KBS 9 18 40) MBC 18 MBC 50% (2011 MBC MBC MBC MBC 18 )

168 3, MBC MBC SBS 41), (key station) 3 EBS OBS 422 (:, %) 2008 2009 2010 2011 2012 2013 2,926,415 2,574,177 3,071,660 3,402,974 3,333,203 3,242,096 1,916,402 1,689,727 1,952,257 2,105,281 1,937,027 1,832,968 (, %) (65.5) (65.6) (63.6) (61.9) (58.1) (56.5) 3 1,881,848 1,647,439 1,896,854 2,045,164 1,874,355 1,764,834 (, %) (64.3) (64.0) (61.8) (60.1) (56.2) (54.4) DMB 4,064 5,082 7,737 8,910 7,545 5,757 9,695 11,348 15,605 12,234 14,498 17,410 DMB 4,094 3,300 4,510 1,800 111 117,494 106,468 111,174 114,361 109,924 123,608 IPTV 3,476 12,361 13,594 15,695 6,287 874,666 754,776 968,016 1,146,794 1,248,403 1,256,066 : 1) (%) 2),, /PP, //VOD/ PP 3) 2013 IPTV VoD Live, VoD 4) 3 KBS, MBC, SBS 5) 3 EBS, OBS : TV, IPTV PP 41) () (KOBACO), 2012 () SBS

4 169 (, //VOD/ PP ) 42) 2007 3 906 2009 2 5,742 2010 2012 2013 2.7% 3 2,421 2013 1.6%p 56.5%. 1) 423 KBS MBC SBS (: ) 2008 2009 2010 2011 2012 2013 504,800 497,398 563,736 577,359 604,784 562,699 PP 61,614 70,981 89,570 97,798 100,209 95,646 566,415 568,379 653,306 675,157 704,993 658,345 759,161 617,836 709,334 806,413 654,143 626,840 PP 121,702 97,427 118,412 139,076 118,669 123,505 880,863 715,263 827,745 945,489 772,812 750,345 617,887 532,204 623,785 661,393 615,428 575,296 PP 96,433 94,489 119,922 139,398 120,543 123,201 714,319 626,693 743,706 800,791 735,971 698,497 3 2,161,597 1,910,335 2,224,758 2,421,437 2,213,776 2,107,187 CJ 327,555 242,948 324,934 382,233 380,706 347,022 MBN 55,550 66,296 TV 5.91 36,612 48,102 A 5.31 26,824 51,249 JTBC 7.55 51,995 69,891 18.78 170,982 235,539 2,926,415 2,574,177 3,071,660 3,402,974 3,333,203 3,242,096 : 1),, /PP, //VOD/ PP 2) 200608 CJ 3) KBS, MBC, SBS 4) 2011 2011 12 TV :, 42) IPTV 3 VOD 2011 (/)

170 3 MBC, SBS, KBS ( PP ) 20102011 2012 2013 2 1,072 ( 4.8% ) 3 3 PP 2013 3,424 2012 (2012 3,394 ) 1 MBC 2012 18.3% 2013 2.9% (2012 7,728, 2013 7,503 ) SBS 2012 7,360 8.1%, 2013 6,985 5.1% 2012 3 KBS 2013 6,583 6.6% CJ 2012 ( 0.4% ), 2013 8.8% 3,470 (2012 3,807 ), 4 2013 2,355 38% (2012 1,710 ) 424 KBS MBC SBS (: ) 2008 2009 2010 2011 2012 2013 594,623 591,486 646,620 655,287 690,949 641,103 PP 61,614 70,981 89,570 97,798 100,209 95,646 656,238 662,467 736,191 753,086 791,158 736,749 838,132 694,442 799,312 892,507 744,310 705,310 PP 127,135 104,128 124,544 145,316 133,939 139,140 965,266 798,570 923,856 1,037,823 878,249 844,450 699,603 623,702 714,714 756,584 716,365 665,096 PP 98,219 98,696 123,194 145,453 146,407 151,466 797,822 722,397 837,907 902,037 862,772 816,562 3 2,419,326 2,183,435 2,497,954 2,692,946 2,532,179 2,397,760 CJ 351,010 269,716 359,423 431,622 467,988 428,591

4 171 2008 2009 2010 2011 2012 2013 MBN 55,550 66,296 TV 6.78 45,237 59,143 A 6.91 39,784 55,126 JTBC 8.04 51,995 69,891 21.72 192,566 250,456 3,249,221 2,908,439 3,421,990 3,750,127 3,824,631 3,701,823 : 1),, /PP, //VOD/ PP 2) 200608 CJ 3) KBS, MBC, SBS 4) 2011 2011 12 TV :,, 3(PP) 2010 2011 2 6,929 2012 2 5,328 ( 6.0%) 2013 5.3% 2 3,978 3 PP 2012 3,806 2013 3,863 1.5% 1 MBC 2012 8,782 15.4% 2013 3.8% 8,445 SBS 2012 8,628 4.4% 2013 5.4% 8,166 KBS 2012 5.1% 7,912, 2013 6.9% 7,367 4 CJ 2012 4,680 8.4%, 2013 8.4% 4,286 4 2013 2,505 30% 2) 2013, 10 55.5%

172 100 14.7%, 1,000 4.3% 10 (2012 47.3%), 1 2012 6.3% 2013 17.9% 2013 10 54.6%, 100 14.8%, 1,000 4.3% 421 (2013) (: %) : 1), DMB,, DMB, SO, PP ( ) 2) 10 20 3) (, MSP, MPP, MSO) 4) 1, 1 :, 2013

4 173 422 (2013) (: %) : 1), DMB,, DMB, SO, PP ( ) 2) 10 20 3) (, MSP, MPP, MSO) 4) 1, 1 :, 2013 3) 2013 3 65.0% 64.8% MBC 23.1%, SBS 21.5%, KBS 20.3% CJ 10.7% 3, CJ 23.5% 1 MBC 8.4%, SBS 8.3%, KBS 6.5% SBS MBC PP 1 2012 CJ 26.1% 2013 23.5% 4

174 425 (2013) (: ) KBS MBC SBS + (%) + (%) + (%) + 562,699 641,103 30.70 30.67 17.36 17.32 PP 95,646 95,646 6.48 5.66 2.95 2.58 658,345 736,749 20.31 19.90 626,840 705,310 34.20 33.74 19.33 19.05 PP 123,505 139,140 8.36 8.24 3.81 3.76 750,345 844,450 23.14 22.81 575,296 665,096 31.39 31.82 17.74 17.97 PP 123,201 151,466 8.34 8.96 3.80 4.09 698,497 840,236 21.54 22.70 3 2,107,187 2,397,760 64.99 64.77 CJ 347,035 428,591 23.50 25.37 10.70 11.58 MBN 66,296 66,296 4.49 3.92 2.04 1.79 TV 48,102 59,143 3.26 3.50 1.48 1.60 A 51,249 55,126 3.47 3.26 1.58 1.49 JTBC 69,891 69,891 4.73 4.14 2.16 1.89 235,539 250,456 15.95 14.82 7.26 6.77 : 1), //VOD/ PP 2) : 3( ) TV (PP,, EBS OBS ) 3) KBS, MBC, SBS :, 2013 4) 3, 2.1%(KBS 2.5%, MBC 1.2%, SBS 2.6%) 3 PP 9.9%(KBS 24.6%, SBS 7.6%, MBC 0.8%) PP PP 64.4%, PP 3 3 54.1%( PP 55.8%), CJ 19.2%, 2012 26.2% 7%p

4 175 KBS 40.7%, MBC SBS 62.9%, 64.5%, 426 (2013) (: %) 13.9 1.3 32.1 4.6 7.0 2.4 61.4 38.6 100.0 18.1 3.4 53.8 7.5 15.1 1.5 99.3 0.7 100.0 KBS 41.0 2.9 38.6 5.4 10.9 1.1 100.0 0.0 100.0 MBC+ 0.0 5.2 61.9 7.9 22.4 1.3 98.7 1.3 100.0 SBS+ 9 0.0 3.7 68.6 10.7 13.8 2.3 99.1 0.9 100.0 PP 16.1 0.0 55.8 7.2 5.8 5.3 90.1 9.9 100.0 KBS PP 17.1 0.0 58.3 0.0 0.0 0.0 75.4 24.6 100.0 MBC PP 19.5 0.0 61.7 7.8 4.9 5.3 99.2 0.8 100.0 SBS PP 12.7 0.0 49.4 11.3 10.2 8.7 92.4 7.6 100.0 + PP 17.8 2.8 54.1 7.5 13.7 2.1 97.9 2.1 100.0 KBS 38.6 2.6 40.7 4.8 9.8 1.0 97.5 2.5 100.0 MBC 3.3 3.4 62.9 7.9 19.5 2.0 98.8 1.2 100.0 PP ( ) SBS 2.9 2.4 64.5 10.9 13.0 3.8 97.5 2.6 100.0 9.6 0.0 18.5 3.2 1.5 2.9 35.6 64.4 100.0 CJ 12.0 0.0 19.2 5.0 1.6 3.0 40.8 59.2 100.0 MBN 10.1 0.0 84.7 0.0 0.9 4.2 100.0 0.0 100.0 TV 12.9 0.0 76.3 5.8 3.4 1.7 100.0 0.0 100.0 A 9.2 0.0 78.4 0.0 11.1 1.2 100.0 0.0 100.0 JTBC 10.8 0.0 67.2 15.4 2.2 0.0 100.0 0.0 100.0 : 1),, /PP, //VOD/ PP 2) 3 3) :