P R E F A C E CSR Corpoate Social Responsibility CSR CSR CSR Sustainability CSR CSR CSR CSR CSR 2007 Transparency Globalization
iv Garrett Hardin Tragedy of Commons CSR CSR CSR CSR CSR CSR CSR CSR CSR CSR CSR
P R O L O G U E Profit Sharing Corporate Citizen
vi Bentley Raj Sisodia Firms of Endearment Soft Law Adam Smith CSR Corporate Social Responsibility CSR Society at Large Sustainability CSR Social Legitimacy
vii Michael Porter CSV Creating Shared Value CSR CSR CSR CSR 1996 1997 177 Ernst & Young
viii 1990 CSR CSR Corporate Behavior Social Expectation CSR CSR
ix CSR CSR CSR CSR CSR CSR CSR CSR CSR 1 CSR 1 CSR CSR CSR 2 CSR CSR 5 0 CSR 3 CSR CSR CSR CSR CSR CSR 2 CSR 4 CSR CSR
x CSR CSR 5 CSR CSR 6 CSR CSR 7 8 CSR CSR 7 CSR CSR ERISS KoBEX SRI 8 GRI ISO 26000 CEP FTSE 4Good IVA CoreRating EcoValue21 InnovestSAM EIRIS DJSI BITC CR INDEX DS 400 FTSE 4Good Index SRI CSR 3 CSR 9 CSR CSR 10 CSR CSR CSR Microsoft
xi CSR CSR CSV CSR CSR SNS Kit Kat 11 CSR 5 0 Bill Gates 2009Anatole Kaletsky 4 0 2010Dani Rodrik 2011Rich DeVos 1999 12 CSR 5 0 CSR CSR 5 0 CSR Great Journey
Chapter 01 CSR stakeholder
004 2001 Bill Gates Bill Gates Anatole Kaletsky 4 0 CSR CSR CSR 5.0 CSR CSR Fair Capitalism 50
005 CSR CSR Consensus CSR Dahlsrud 2008 CSR CSR 5 CSR Lea 2002CSR
006 Pinnet 2001 Hopkins 2003 Khoury et al 1999
007 Marrewijk 2003 5 CSR 1-1 The environmental dimension The social dimension The economic dimension The stakeholder dimension The voluntariness dimension Dahlsrud 2008 How Corporate Social Responsibility is Defined an Analysis of 37 Definitions
008 1-2 Khoury et al 1999 Jones 1980 Hopkins 2003 McWilliams and Siegel 2001 Pinnet 2001 Lea 2002 Foran 2001 Andersen 2003 Marrewijk 2003 CSR CSR CSR CSR Dahlsrud 2008 How Corporate Social Responsibility is Defined an Analysis of 37 Definitions
009 4 01 5 1 1 1 2 01 ISO International Standardization Organization IBRD International Bank for Reconstruction and Development EU European Union OECD Organization for
010 Economic Cooperation and Development ILO International Labour Organization 02 CSRwire 02 WBCSD World Business Council for Sustainable Development 1-3 ISO World Bank EU OECD ILO CSRwire WBCSD Business for Social Responsibility Dahlsrud 2008 How Corporate Social Responsibility is Defined an Analysis of 37 Definitions
011 BSR Business for Social Responsibility Milton Friedman New York Times 1970 The Social Responsibility of Business is to Increase Its 75 Profits 40
012 Carroll 1999 20 CSR CSR CSR
013 CSR CSR CSR CSR CSR CSR tool Carroll 1999 CSR CSR
014 2009 78 CSR CSR CSR CSR Milton Friedman
015 Laffer Curve 03 Arthur Laffer What corporate social responsibility really means in my view is irresponsibility The modern corporate is meant to be a vehicle to create wealth for its shareholders and that is what CEOs must always keep in mind 04 Vogel 2005 CSR 03 04
016 CSR CSR Value Management CSR NGO CSR CSR CSR Milton Friedman CSR CSR
017 1960 Milton Friedman 1970 1962
018 CSR 1970 CSR Milton Friedman Handy 1997 Milton Friedman CSR
Chapter 12 CSR 5.0 01 01 Innovation
316 1 99 Alignment Sustainability Transformation Fairness CSR Mutual Gain Awareness 3 SSM CSR SSM SSM
317 SSM CSR CSR 5 0 SSM Insight CSR 5 0 Corporate Behavior CSR 5.0 15 2010 1 Foxconn 02 13 120 02
318 03 04 05 03 04 FLA Fair Labor Association IT FLA 15 2011 limited FLA Bloomberg 2012 2 27 IT 2 2010 5 05 2010 2011 2 800 19 90
319 2-1 06 06 Strategy Analytics OCT 2011 1 3 3 07 Supply Chain CSR 07
320 08 20 08 Junk Food CSR CSR
321 CSR Corporate CSR Policy CSR CSR Principle CSR CSR CSR 5.0 CSR CSR Transition Evolution Process CSR Reactive CSR
322 Value Chain CSR CSR CSR CSR Transformation Corporate Citizen Social Conscience
323 CSR Mutual Gain Alignment CSR Proactive CSR CSR CSR CSR CSR CSR CSR
324 12-1 09 10 11 12 09 CSR CSR CSR CSR 10 Isomorphism Responsive Compliance CSR 11 Differentiation Preparative Beyond Requirement CSR Initiative Preventive Preemptive CSR Limited Strategic Inclusive Measurement Process Value Proposition 12 Interaction CSR Awareness Efficiency Acceptance Alignment Transparency Transformation Sustainability Realize Shared Value Collaboration
325 2008 G2 Bill Gates 4 0 13 13
326 Principle CSR 5.0 CSR CSR CSR CSR
327 CSR CSR CSR Peter Drucker Organ of Society Philip Kotler Real Marketing Societal Marketing
328 CSR 5.0 CSR CSR 5.0 CSR CSR 5.0 Global CSR CSR CSR 5.0 CSR CSR CSR 5.0 CSR CSR Index
329 Fair Capitalism 14 14 15 John Maynard Keynes 1970 15
330 CSR CSR 5.0 CSR
331 CSR 5.0 Reformation Innovation Awareness Alignment CSR 5.0 Equilibrium Transformation 1 99
332 NGO
333 Social Capitalist Profit Motive CSR CSR
334 NGO CSR NGO
335 Smart Philanthropy NGO CSR 5.0 40 1 1 Naive Adam Smith Sustainability
336 Help Self Help Business Logic Fact CSR 5.0 Inclusive Policy
E P I L O G U E Equality Status Fairness
338 Gift 40 Next Society