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Annual Report 2011 RED CROSS PEOPLE

Humanity Impartiality Neutrality Independence Voluntary Unity Universality Service

International Committee of the Red Cross (ICRC) The ICRC, established in 1863, works worldwide to provide humanitarian help for people affected by conflict and armed violence, and to promote the laws protecting victims of war. An independent and neutral organization, its mandate stems essentially from the Geneva Conventions of 1949. Based in Geneva, Switzerland, it employs some 12,000 people in 80 countries, and is financed mainly by voluntary donations from governments and National Red Cross and Red Crescent Societies. International Federation of Red Cross and Red Crescent Societies (IFRC) The International Federation of Red Cross and Red Crescent Societies (IFRC) is based on the fundamental principles of the International Red Cross and Red Crescent Movement. It encourages, coordinates, and promotes all humanitarian activities to improve the lives of the underprivileged. The IFRC was founded in 1919, and internationally represents all National Societies. It coordinates and manages the international support activities of the International Red Cross and Red Crescent Movement in cases of natural and man-made disasters, refugees and health crises National Societies The National Societies realize the mission and principles of the International Red Cross and Red Crescent Movement in over 187 countries. National Societies are responsible for an auxiliary role to the humanitarian activities of their national governments. They provide diverse services such as disaster relief, and health and social welfare programs. In times of war National Societies support the victims of conflict and aid military medical service if needed.

CONTENTS 20 30 34 38 04 Birth of the International Red Cross and Red Crescent Movement The humanitarian concept of the Red Cross began in Italy in 1859, at the Battle of Solferino. Henry Dunant s two proposals for improving the aid to the victims of war ultimately led to the establishment of Red Cross and Red Crescent societies (1863) and the Geneva Conventions (1864), with consequences that continue today. 06 Korea s leading humanitarian organization Born of the fog of war and the struggles among the great powers that surround the Korean peninsula. 08 Message From The President 10 Key emphases of the Korean Red Cross in 2011 for improving humanitarian services 13 Strategy 2020 of Korean Red Cross Korean Red Cross established its own ten-year development strategy Vision 2020 that explains what we should do and what we need to achieve what we should do. 14 Annual financial statement 2011 Key Red Cross Issues 20 ISSUE.1 Hope Keepers salve flood s scars 22 ISSUE.2 Hope amid the rubble of the Japanese earthquake 24 ISSUE.3 Bodemi : keeping hope alive for North Korean settlers 26 ISSUE.4 From K-Pop star to Hope Keeper 2011 Red Cross Humanitarian Activities 30 Relief Activities We provide free meals for the victims of unexpected disasters. We protect lives and deliver emergency relief consignments to alleviate suffering. 34 Social Volunteer Services We distribute necessities and provide psycho-social support to the underprivileged in order to alleviate suffering, not only from disasters and diseases, but also from social indifference and poverty.

Annual Report 2011 42 46 62 66 38 Red Cross Youth We provide a variety of opportunities for youth to participate in Red Cross humanitarian activities. 42 International Cooperation Our international activities compose of international emergency response and recovery programmes, international development programmes and support for the International Red Cross and Red Crescent Movement s governance and advocacy. 46 Inter-Korean Cooperation As the strained relationship between North and South continued, we emphasized our domestic work with the separated families, such as organizing psychosocial support events and arranging household visits to check on their health conditions. 50 Resource Mobilization We have made various efforts to secure resources for humanitarian activities. 54 Red Cross Hospitals We strenuously provide public medical services for people who have slipped through the cracks of the medical care system, such as low-income groups in different regions, senior citizens, the disabled, foreign workers, etc. 58 Health We support people to better their lives through health education, free clinics, AIDS campaigns, roadside health counseling, and senior schools, etc 60 Safety We are increasing our capacity to respond to emergencies, and disseminate safety knowledge to save the lives of family members, friends and neighbors. 62 Blood Services We encourage voluntary blood donation, and provide safe blood and blood products to protect the life and health of the people. 66 Special Welfare Programs We offer atomic bombs victims welfare activities and humanitarian projects for Sakhalin Koreans. 70 Dissemination of International Humanitarian Law The International Humanitarian Law Institute is taking an active role in disseminating the values of IHL, to better protect and respect human lives. Korean Red Cross Organization and History 74 Facilities 76 Organization Chart & Governing Board. 78 History 86 Donors

Origin of the Red Cross Birth of the International Red Cross and Red Crescent Movement The humanitarian concept of the Red Cross began in Italy in 1859, at the Battle of Solferino.

In 1859, the Swiss businessman Henry Dunant, who had been traveling through northern Italy, happened upon the gruesome sight of the Battle of Solferino. He witnessed the greatest pain that a human can suffer, in the shocking sight of injured soldiers being tossed in untreated with corpses and personally flung himself into relief work, using all of the limited available means to add the injured soldiers. Later, upon his return to Geneva, Henry Dunant wrote A Memory of Solferino, which described what he had witnessed, and proposed the principles of humanitarian relief work that brought today s Red Cross into existence. Henry Dunant s Ideas Injured soldiers must be able to be treated with neutral status, without distinguishing between friendly and hostile forces. - Establish relief organizations within each country, comprising dedicated and qualified volunteers who are able to provide rapid support to the casualties of war - Establish international treaties that can protect injured soldiers on the battlefield and the medical personnel who are for them, and guarantee their medical work. After the Battle of Solferino, Henry Dunant s proposals to international society stirred up a great reaction, and the precursor of the International Committee of the Red Cross (ICRC), the International Committee for the Relief of Military Wounded, was organized to put these two ideas into practice. Henry Dunant s two proposals for improving the aid to the victims of war ultimately led to the establishment of Red Cross and Red Crescent societies (1863) and the Geneva Conventions (1864), with consequences that continue today. Currently there are 187 National Societies participating in the International Red Cross and Red Crescent Movement; the Republic of Korea entered into the Geneva Conventions on 8 January 1903 and joined the Movement as the 74th National Society in September 1955. 04 05 ANNUAL REPORT 2011 KOREAN RED CROSS Red Cross emblem The diplomatic conference in Geneva in 1864 selected the emblem of the red cross on a white background, reversing the colors of the Swiss flag, as the symbol of the Red Cross. Subsequently, in 1876 Turkey respected the red cross used by the opposing forces in war between Russia and Turkey, but declared that it would use the emblem of a red crescent rather than a red cross, which was approved at a diplomatic conference in 1929. Thereafter, to establish greater uniformity in the use of the red cross and red crescent emblems by National Societies, the signatories to the Geneva Conventions in December 2005 adopted Additional Protocol III to the Geneva Conventions specifying additional emblems, approving the red crystal in addition to the red cross and red crescent.

Creation of the Korean Red Cross Born of the fog of war and the struggles among the great powers that surround the Korean peninsula. Korea s leading humanitarian organization

The Korean Red Cross, the leading Korean humanitarian organization, was established in 1905, when Henry Dunant (1828-1910), founder of the Movement, was still alive. In 1902, the government of the Korean Empire issued credentials to Yeongchan Min, minister to France, to attend the Red Cross conference held in October of that year in Geneva, and as a result the Korean Empire signed the Geneva Conventions on January 8, 1903, and the Korean Red Cross was established by the 47th edict of Emperor Gojong on 27 October 1905. 6 March 1900 : Hwangseong Sinmun established Before the Red Cross was established in Korea, the newspapers Hwangseong Sinmun and The Independent published reports explaining the unfamiliar term Red Cross, due to its frequent occurrence. - The Red Cross raises funds and treats patients with diseases and those who are injured during times of war and to provide relief during famine years. The Korean Red Cross inherited the tasks of the relief agencies such as the Hyeminseo and Hwarinseo that were established in the early Joseon dynasty in order to provide relief to the impoverished peasantry. (* 85,200 people treated in 1944) During the Shanghai Interim Government period, the interim Korean Red Cross raised funds from general membership fees for Red Cross activities from Koreans in China, Korea, Russia and the USA to train nurses for treating injured members of the independence forces and worked steadily on humanitarian projects even in the fog of war, such as assisting with the livelihoods of wounded independence fighters and their families. During the Korean War, despite the unstable political and social situation, the humanitarian work of the Red Cross continued, including conducting public hygiene and relief work for the millions of refugees. In 2011, the Korean Red Cross continued its humanitarian work both domestically and abroad, including recovery from blizzards in the Yeongdong region of Gangwon-do, emergency disaster relief for Japanese earthquake victims, relief for areas inundated by flooding, fundraising for children in Africa, support for medical examinations for atomic bomb victims living in Republic of Korea, and emergency relief for disaster victims in Thailand and Turkey. The Korean Red Cross has been serving the vulnerable for over a century. For as long as the human race continues, the humanitarian work of the Red Cross to prevent and alleviate human suffering will also continue. 06 07 ANNUAL REPORT 2011 KOREAN RED CROSS

Message From The President

In 2011, the Korean Red Cross, amidst new challenges, tried to reach out more to the public. In 2011, the world faced the ever increasing disasters, conflicts and food crisis in scope and frequency. It also faced new challenges in the forms of long-term economic crisis and substantial change to the family and societal structure. In response, the Korean Red Cross tried to connect with the public and work with the people and for the people. For 2011, the major international disaster was the earthquake and tsunami that swept the eastern part of Japan, to which our own public showed great attention and commitment. As a result, we were able to break our previous record of most fundraised amount for international emergency response Haiti earthquake in 2010 was able to assist the emergency response of the Japanese Red Cross Society. Thanks to the public s support, we were able to also organise various fundraising and advocacy campaigns for the food crisis in Horn of Africa and reactivate our international water and sanitation programme, newly named as Waterville. 08 09 ANNUAL REPORT 2011 KOREAN RED CROSS Domestically, we faced new humanitarian challenges with the changed inter-korean political relationship and responded with a new volunteer-to-beneficiary matching programme for the North Korean settlers named bodemi This effort reflected our continuous work to promote social inclusion and a culture of non-violence and peace between the two Koreas, and we have expanded this spirit to other programmes we run for other vulnerable groups in the country. The humanity that the Korean Red Cross seeks is the one where all stakeholders donors, volunteers and community leaders form a strong partnership that results in humanitarian assistance that the vulnerable people truly need. I hope that this annual report highlights what we have done so far in 2011 to achieve the above goal, and once again, I thank you for all your love and support that you have consistently showed to our society. We promise to continue this momentum and do more, do better and reach further. Thank you. President

Key emphases of the Korean Red Cross in 2011 for improving humanitarian services Emergency Response Fundraising for emergency response for eastern Japan earthquake, Thailand flood and Turkey earthquake Emergency response in seven regions affected by heavy rainfall Volunteers : 6,405 Beneficiaries : 5,362 households Supported a total of 710 million won in relief kits (8,033 sets) and meals (33,129 beneficiaries) One-to-one volunteer and beneficiary matching programme for four core vulnerable groups (seniors living alone, low-income youth, multicultural families and North Korean settlers) Tota l : 19,606 households<seniors living alone (15,673), Low-income youth (1,157), Multicultural families (1,591), North Korean settlers (1,185)> Psychosocial support, health support and other tailored services

Increasing volunteers to strengthen our services Adult volunteers 84,416 (2010)106,601 (2011) (26% increase) Red Cross Youth members (young volunteers) 200,623 (2010)229,592 (2011) (14% increase) Strengthening external partnership and fundraising General membership fees exceed 50 billion won for the first time Total amount raised: 59 billion won (General membership fees : 50.3 billion won, Regular donations: 8.7 billion won) Expanding free health service to low-income individuals Free health service to 30,774 low-income citizens and foreigners (30% increase) Various fundraising events Corporate partnership with 150 institutions, companies and organisations 10 11 Partnership with Seoul National University Hospitals (29 March 2011) Strengthening safe blood provision Blood donors : 2,448,516 (93.6% of total blood donors) Individual blood donors: 66.1% (1.2% increase) Blood provision : 5,974,089 units (Transfusion: 4,313,139, plasma fractionation: 1,660,950) Provision of safe blood to 400,000 patients Establishing long-term development strategy Emphasising family value Recognised as a family value institution by the Ministry of Gender Equality and Family (22 November 2011) Being transparent about its funds Required to form a supervisory ad-hoc committee consisting of both internal and external stakeholders that oversees the use of funds exceeding 1 billion won (10 January 2011) Establishes Vision 2020, a ten-year development strategy of Korean Red Cross based on International Federation of Red Cross and Red Crescent Societies Strategy 2020 ANNUAL REPORT 2011 KOREAN RED CROSS

Strategy 2020 of Korean Red Cross The International Federation of Red Cross and Red Crescent Societies (IFRC), which is composed of 187 National Societies worldwide (including Korean Red Cross), adopted Strategy 2020, a strategy to meet the key challenges that will confront the world during the next ten years. Reflecting the spirit and the content of Strategy 2020, Korean Red Cross established its own ten-year development strategy Vision 2020 that explains what we should do and what we need to achieve what we should do. Strategy 2020 of the International Federation of Red Cross and Red Crescent Societies Strategy 2020 Strategic aim 1 Save lives, protect livelihoods, and strengthen recovery from disasters and crises Strategic aim 2 Enable healthy and safe living Strategic aim 3 Promote social inclusion and a culture of non-violence and peace Enabling action 1 Enabling action 2 Enabling action 3 Build strong National Red Cross and Red Crescent Societies Pursue humanitarian diplomacy to prevent an reduce vulnerability in a globalized world Function effectively as the IFRC

Mission Vision Korean Red Cross shall be to strive for the smooth operation of Red Cross activities based on the spirit of the Geneva Conventions and the following Fundamental Principles of the International Red Cross and Red Crescent Movement, and thereby, to realize humanitarianism as the ideal of the Red Cross, and to contribute to world peace and the welfare of mankind. (Art. 1 Statutes of the Republic of Korea National Red Cross) To be the leader in humanitarian endeavor by protecting human life and reducing suffering Strategic aim 1 Strategic aim 2 Strategic aim 3 Strengthen our disaster preparedness and response capacity Improve the lives of the vulnerable Enable healthier and safer living We will support the people to be better prepared against and better respond to disasters. We will support inclusive communities that meet basic needs and promote the inclusion of groups who are socially disadvantaged. We will help communities to reduce the vulnerability of these groups through engagement with all stakeholders. We will support sustainable lifestyle through safety and health promotion programmes for individuals, families and communities. We will work with our government and partners to ensure safe and stable blood supply. As an organisation that is perceived as a public good, especially in the field of health, we will advocate for public health policies that support our strategic aim 3. 12 13 Red Cross way 1 Work more effectively through programme-marketing-rm cycle Red Cross way 2 Retain our volunteers Red Cross way 3 Make governance more efficient ANNUAL REPORT 2011 KOREAN RED CROSS To ensure a sustainable environment for our work that meets the needs of our beneficiaries, we will stabilize our income and raise the perceived value of the Korean Red Cross. We will retain our volunteers and provide motivation to a volunteer at each stage of his or her life. To rapidly and appropriately respond to changes within the humanitarian field, we need to govern our society more efficiently and continue to build up our capacity. As such, we will establish necessary legal and administrative infrastructure to be better prepared to those changes and objectively evaluate the outcomes of our work by frequently checking them against what we agreed upon in Vision 2020. Strategic Motto Understanding needs. Moving together. Empowered by the Red Cross.

Annual financial statement As you read this annual report, you will find the monetary figures sometimes denoted in Unit: 1,000 won. This means you should multiply number 1,000 to the given monetary figure to understand the true monetary value. For example, if the given monetary figure is 50,314,918 and Unit: 1,000 won is displayed, the true monetary value is 50,314,918 x 1,000 = 50,314,918,000 won. Account statement for 2011 Comparison of past three years

14 15 ANNUAL REPORT 2011 KOREAN RED CROSS HQ & Chapters 181,469,536 3,108,230 8,790,458 81,345,750 58,981,775 12,645,111 1.7% 4.9% 32.5% 6.9% 44.8% 6.2% 11,256,834 3.0% 5,341,378

Hospital 87,877,543 2,729,125 5,732,673 37,815,036 26,499,886 5,756,579 3.1% 6.5% 30.2% 6.6% 43.0% 10.6% 9,344,244

16 17 ANNUAL REPORT 2011 KOREAN RED CROSS Blood Center 371,903,218 5,271,172 631,915 11,178,882 239,367,422 71,132,090 13,118,734 1.4% 0.2% 3.0% 19.1% 3.5% 64.4% 8.4% 31,203,003

2011 Red Cross Key Issues

ISSUE.1 Hope Keepers salve flood s scars ISSUE.2 Hope amid the rubble of the Japanese earthquake ISSUE.3 Bodemi : keeping hope alive for North Korean settlers ISSUE.4 From K-Pop star to Hope Keeper

2011 ISSUE.1 Hope Keepers salve flood s scars

It was the last week of July, at the beginning of the dog days of summer, when record-setting downpour of nearly 700 mm deluged the central regions of Korea. The flood devastated a mountain in Umyeon-san, Seoul, and laid siege to central cities like Dongducheon in Gyeonggi province and Chuncheon in Gangwon province. The mud from the landslide on Umyeon-san buried apartment buildings up to the third floor, and the basement leisure rooms were submerged. However, just as everyone had given up hope, the unfailing Hope Keepers of the Red Cross arrived. In a semi-underground house in Yurim-dong in Yongin-si in Gyeonggi province, the underground part of the house, inundated by rainwater and flooded knee-deep, is teeming with Red Cross volunteers pumping out the water and cleaning the floors. Among the 10-odd Red Cross volunteers in the house, one middle-aged man stands out: a 49-year-old volunteer Heontae Park, who has been diagnosed with type-1 mental retardation. Park s face is covered with sweat as he cleans the inundated bathroom and removes the furniture that can no longer be used. Although he struggles to fully control his own body, he works harder than anyone in the volunteer work. Because of his trembling hands, it takes upwards of a minute for Park to put on rubber work gloves, and because he has difficulty walking, it is many times harder for him to move garbage bags than it is for the able-bodied; nonetheless, he grins broadly, saying I have to do it, even though it s hard. I m helping people who are worse off than me. Despite his physical troubles and the difficult life he leads on a small government stipend, Park has put in well over 1,000 hours of volunteer work. His story is representative of the Hope Keepers of the Korean Red Cross. 20 21 ANNUAL REPORT 2011 KOREAN RED CROSS

2011 ISSUE.2 The origin of the Red Cross Hope amid the rubble of the Japanese earthquake

At 2:46 AM on Friday, 11 March 2011, the coastal regions of northeastern Japan were assailed by a powerful earthquake, 9.0 on the Richter scale, and a 20 meter tsunami. The dead numbered 15,854; the missing, 3,155. Japan was shaken not just by the earthquake, but by the shock and disappointment of the refugees forced to leave their homes to sleep on the cold floors of the shelters, and the tears of those who had lost their families. But within this disappointment, there was still the seed of hope. The helping hands of the world were extended to alleviate the pain of the refugees, and Republic of Korea, at once the closest and most distant country to Japan, was no exception. In the face of this natural disaster, from all across the country well-wishers turned to the Korean Red Cross, unable to ignore the suffering of their neighbors across the sea. A total of approximately 44.5 billion won was collected and sent directly to the victims via the Japanese Red Cross Society, from donors ranging from piggy banks in the outstretched hands of preschoolers to the collective fundraising of corporate employees. 22 23 ANNUAL REPORT 2011 KOREAN RED CROSS

2011 ISSUE.3 Bodemi : keeping hope alive for North Korean settlers

The North Korean settlers face a lonely and difficult life in this country, adapting to an entirely different culture, society and environment. They need someone they can count on. And Korean Red Cross has stood with them. The Korean Red Cross rebranded the matched volunteers for North Korean settlers as Red Cross Bodemi, and on Wednesday, 8 December 2011, held a Red Cross Bodemi opening ceremony. Bodemi is a new brand for the Korean Red Cross s matching projects for North Korean settlers, and through the ceremony held on that day, the Korean Red Cross encouraged the work of the kind-hearted mentor volunteers participating in the matching work by giving them the name bodemi, from the Korean word bodeumda, meaning embrace. The Korean Red Cross will keep working toward that day, when genuine peace will come to the Korean peninsula at last, and the families divided between South and North will meet again. Step by step, we will keep hope alive. 24 25 ANNUAL REPORT 2011 KOREAN RED CROSS

2011 ISSUE.4 From K-Pop star to Hope Keeper

From its beginnings in nearby China, the Korean Wave has spread to Japan, Taiwan, Singapore, and on to the Middle East and Europe. And in 2011, Korean K-Pop leader SM Entertainment joined with the Korean Red Cross to make a new promise for K-pop humanitarianism. On Tuesday, 5 April 2011, the Korean Red Cross and SM Entertainment entered into a corporate partnership agreement to spread the humanitarian movement and establish a culture of volunteer service. Since 2007, SM entertainers like The Grace, Super Junior, and f(x) have been working as goodwill ambassadors for blood donation, and SM Entertainment, which has led the way in establishing a culture of volunteerism, has joined the Korean Red Cross family of Hope Keepers. As the first step in expanding the culture of volunteerism, SM Entertainment has pledged to form a Red Cross Youth (RCY) group among SM trainees, and to work to train teen service leaders who can being about a healthy public culture together with SM employees. There are many celebrities in various sectors who act as goodwill ambassadors on behalf of the Korean Red Cross, namely Mr. Nansae Geum (conductor); Korea United College Orchestra (KUCO ); Ms. Yunjin Kim (actress); Ms. Sumi Jo (soprano); Mr. Myungwhun Chung (conductor and pianist); Ms. Hanna Chang (conductor and cellist); Ms. Jenny Bae(Violinist); and Mr. Richard Yongjae O Neill (violist). 26 27 ANNUAL REPORT 2011 KOREAN RED CROSS And just as the Korean Wave has set the world on fire, the Korean Red Cross will do its best to serve as a Hope Keeper until a humanitarian Korean wave has set the minds of the world s youth alight.

2011 Red Cross Humanitarian Activities

Relief Activities Social Volunteer Services Red Cross Youth International Cooperation Inter-Korean Cooperation Resource Mobilization Red Cross Hospitals Health Safety Blood Services Special Welfare Programs Dissemination of International Humanitarian Law

Relief Activities When disaster strikes, we alleviate the suffering of the victims and support their recovery through prompt relief using diverse resources. At times of peace, we provide white rice, side dishes, and packed lunches to the elderly who live alone, child heads of households, and grandchild-grandparent families.

When disaster strikes the Korean Red Cross swiftly swings into action, deploying people and equipment to help victims restabilize their lives, while also alleviating their suffering. We have trained expert emergency response personnel and improved our supplies and equipment, based on the increase in disaster-causing factors such as abrupt climate change. We have also endeavored to prevent and prepare for disasters in order to be able to serve as an integrated relief organization, and thus provide timely and appropriate relief when disaster strikes. During non-disaster times, we have expanded the routine deployment of relief to low-income disadvantaged populations by providing necessities to assist those vulnerable groups that face difficulties in daily life. Disaster Response Relief for storm victims - Disaster recovery (8,953 households, 16,218 people) Relief for fire victims - Provided relief supplies (2,205 households, 6,006 people, the equivalent of 550 million won) Support for blizzard victims in Yeongdong region (2/12-2/21, 3,365 people) General relief Focused relief and living assistance for disadvantaged groups around Lunar New Year and Autumn Festival - Provided rice and necessities to vulnerable low-income groups (259,094 households, 486,767 people) - Provided free meals to homeless, disabled elderly and disaster victims (70 locations, 6,992 times, 1.21 million people) Free hearse service for the disadvantaged - For public welfare recipients in the Seoul, Busan and Incheon areas (2,049 people) Corporate partnerships for joint social welfare fundraising Samsung - Preparing Lunar New Year supplies for the disadvantaged (16,986 households, 500 million won equivalent) - Preparing emergency relief supplies for disaster relief (5,630 sets, 500 million won equivalent) - Supporting Autumn Festival supplies for the disadvantaged (43,583 households, 800 million won equivalent) - Supporting preparation of mobile laundry vehicles (4 units, 700 million won equivalent) * 2-year project, 2010-2011 30 31 ANNUAL REPORT 2011 KOREAN RED CROSS

Designated projects for Hanjin Group, LG Electronics - Providing side-dish sets for the disadvantaged (26,690 households, 1 billion won equivalent) GS Group - Preparing emergency relief supplies for disaster relief (6,892 sets, 400 million won equivalent) Other - Samsung : support for preparation of emergency relief supply sets (for victims of Turkey earthquake and Thailand flooding), (5,400 sets, 630 million won equivalent) - KB Financia l : providing emergency relief supply sets (1,000 sets, 100 million won equivalent) - Rotary International : support for small vehicles to assist with relief work (9 units, 84 million won) In addition we have conducted various training sessions for disaster prevention and preparedness. We have conducted regular and advanced training for volunteers and staff, and have expanded our relief training and participation at each local office. By this means we have expanded our reserve of well-trained expert relief personnel in each region, and have prepared a standard reserve of disaster relief supplies (for 20,000 households) for each chapter. By securing and distributing these relief supplies, we have facilitated the deployment of emergency relief. Disaster Relief Activities Disaster General Special relief Emergency soup kitchen operation

32 33 ANNUAL REPORT 2011 KOREAN RED CROSS Mobilizing specialized vehicles Mobilizing specialized vehicles

Social Volunteer Services In the spirit of humanitarianism, the Korean Red Cross organizes many different social service programs designed to alleviate the suffering of neighbors in distress. The 50 Red Cross volunteer centers around the country are always working to find better ways of reaching local citizens, and the 14 military hospital volunteer centers are running programs for the mental and physical stabilization and recovery of hospitalized soldiers. Principal efforts include recruiting volunteers and operating volunteer organizations, volunteer education and training, running volunteer centers, operating volunteer centers in military hospitals, connecting and implementing volunteer projects, publishing and disseminating pamphlets related to social volunteer work, and support and cooperation with agencies involved in voluntary service.

In 2011 the Korean Red Cross emphasized doubling the number of volunteers motivated to put humanitarianism to practice in the social service field, and some 16,000 volunteers worked as part of the Red Cross family. Their active participation boosted the Matching Campaign for Four Major Disadvantaged Groups, which are low-income seniors living alone, children and teens, multicultural families and North Korean settlers. In particular, the name bodemi was adopted for volunteers volunteering to support the integration of North Korean settlers, and a Bodemi Welcome Ceremony was held to mark a new initiative for matching work opportunities with settlers from DPRK. In addition, we were able to give hope to neighbors in difficult circumstances thanks to sharing campaigns undertaken in partnership with various corporations and organizations including the Korean Federation of Banks and the Korea Asset Management Corporation. 34 35 ANNUAL REPORT 2011 KOREAN RED CROSS

Matching project for the four disadvantaged groups In 2011, the Korean Red Cross began a new matching program expanding its Elder Matching program that appropriately partners volunteers with low-income seniors living alone, a representative program in the social service field, to all four major disadvantaged groups. The focus was thus extended from seniors living alone to children, multicultural families and North Korean settlers. Building on the foundation of this matching work, support was provided that included the provision of rice, side dishes and improvements to the living environment. Bodemi work to help North Korean settlers integrate To honor and encourage those who have participated in integration support for North Korean settlers since 2005, volunteers were given the name bodemi and on December 8, 2011, a Bodemi Welcome Ceremony was held to mark a new initiative in this integration support project. Nationwide, 1,009 bodemi volunteers carried out projects supporting integration into local society for 1,185 settlers from DPRK. Increasing volunteer numbers and strengthening volunteer capacity Due to the emphasis on doubling the number of Red Cross volunteers

motivated to put humanitarianism into practice, 13,526 new volunteers have participated in 344 organizations. On 1,130 occasions, training sessions were held to increase expertise and strengthen capacities in volunteer work for a total of 43,987 trainees, so that people from all classes and parts of society became Red Cross volunteers, angels in yellow vests, and participated in volunteer work in the service of love for their neighbors in difficulty. Social programs for neighbors in need Many companies and organizations have participated in social work to make our society a friendlier place. In 2011, 14 organizations including the Korean Federation of Banks and the Korea Asset Management Corporation provided 3.48 billion won in support for conducting various programs including visits to the home country for multicultural families and support for kimchi preparation, thus helping to make our society a warmer one. 36 37 ANNUAL REPORT 2011 KOREAN RED CROSS

Red Cross Youth The international Red Cross Youth (RCY) movement began during the World War I (1914-1918) when youth in Canada, United States and Australia sent school supplies to the youth afflicted with war. The domestic RCY was born during the Korean War and began with volunteers planting 10,000 trees on the hills overlooking Amnam-dong in Busan on 5 April 1953. Our RCY began in 1953 with 200 people. As of 2011, it has grown to 229,592 members and 18,204 supervisors and supporters, and is a leading youth organization founded on the spirit of humanitarian love and service. The 4 key RCY objectives 38 39 ANNUAL REPORT 2011 KOREAN RED CROSS

Despite a difficult social environment including a reduced youth population due to the falling birth rate, RCY units and membership are continuing to expand. We have strengthened international experience-centered participatory programmes and international activities. By organising community-based RCY units for students attending schools without RCY units, we provided many youth with the opportunity to participate in diverse forms of humanitarian Red Cross work. Expansion of volunteer posts increased by 617 locations and 87,076 people over the previous year Expansion of RCY certification increased by 48.2% (2,883 people) over previous year

40 41 In-school and out-of-school RCY units 4,067 138 4,205 4,341 139 4,480 ANNUAL REPORT 2011 KOREAN RED CROSS 188,360 12,263 200,623 210,556 19,036 229,592 International programs

International Cooperation The Korean Red Cross performed its first international activity in 1956 when we supported emergency responses for Hungarian refugees and Vietnamese flood victims. Now, after 55 years, our international activities compose of 1) international emergency response and recovery programmes, 2) international development programmes and 3) support for the International Red Cross and Red Crescent Movement s governance and advocacy. Total amount of donations 47,827,154,768 (CHF 38,415,385 or USD 40,190,886) Total number of beneficiaries 731,930 people [Turkey] Disaster Earthquake Donated 489,098,688 (CHF 392,850 or USD 403,444) Supported 2,000 emergency relief kits, 3,777 blankets and 36,223 winter outerwear garments Benefitted 48,000 people [Chad] Disaster 47,952,090 (CHF 38,515 or USD 40,295) Supported Physical rehabilitation of landmine victims Benefitted 290 people [Nepal] Disaster 74,529,449 (CHF 59,863 or USD 62,629) Supported Construction or maintenance of sanitary units, sanitation and health promotion, provision of safe water, community capacity building Supported 13,314 people [Thailand] Disaster Floods Donated 643,720,004 (CHF 517,044 or USD 540,941) Supported 2,000 emergency relief kits Benefitted 13,600 people

[China, Laos, Vietnam, Bangladesh] Disaster 46,749,578 (CHF 37,549 or USD 39,285) Supported Scholarship for students from the affected area, students entry to Woori Bank Art Competition, students participation in Korean Red Cross volunteer work Benefitted 22 students In 2011 the Korean Red Cross supported emergency responses for the earthquake and tsunami in Japan (March), floods in Thailand (July) and the earthquake in Turkey (October). In addition, we continued to support recovery operations for the individuals and families affected by the earthquakes in Haiti (2010) and in Sichuan, China (2008). The following map displays the major international activities for 2011 that we carried out in cooperation with our sister National Societies and other Red Cross partners, namely the Japanese Red Cross Society, the Thai Red Cross Society, the Turkish Red Crescent, the Haiti Red Cross Society, the Red Cross Society of China, the Lao Red Cross, the Vietnam Red Cross Society, the Philippine Red Cross, the Nepal Red Cross Society and the International Committee of the Red Cross (ICRC). The monetary value of the donation is also noted in Swiss francs and US dollars and uses the currency rate of 1 franc = 1,245 won and 1 dollar = 1,190 won. 42 43 ANNUAL REPORT 2011 KOREAN RED CROSS [Japan] Disaster Earthquake and tsunami Donated 44,191,724,510 (CHF 35,777,144 or USD 37,430,710) Supported Japanese Red Cross Society s emergency response and recovery activities such as emergency medical service, distribution of emergency relief supplies, psychosocial support program, nursing care and provision of electric appliances Benefitted 406,704 people (this number is the total number of beneficiaries supported by the International Red Cross and Red Crescent Movement) [Haiti] Disaster Earthquake (recovery phase) Donated 2,422,559,802 (CHF 1,945,831 or USD 2,035,764) Supported Malaria-protection mosquito nets, blood transportation vehicles and ambulances, blood-related equipment for the Haitian Red Cross blood bank, a workshop held in Seoul for blood service personnel from the Haiti Red Cross Society and the government. Benefitted 250,000 people

44 45 ANNUAL REPORT 2011 KOREAN RED CROSS 1 8,905,234 2 3,280,876 3 3,209,609 4 2,407,802 5 1,608,256 6 1,389,254 7 1,348,888 8 1,315,044 9 1,125,184 - - 10 866,625

Inter-Korean Cooperation For the half-century since the Inter-Korean Red Cross talks were proposed to the Red Cross Society of the Democratic People s Republic of Korea (DPRK RC) on August 12, 1971, the Korean Red Cross has worked to resolve the longings of the families separated between North and South who do not even know whether their relatives were alive or dead. Every year we conduct humanitarian support projects for DPRK to help the Koreans there who are suffering from natural disasters and malnutrition. As the strained relationship between North and South continued, we emphasized our domestic work with the separated families, such as organising psychosocial support events and arranging household visits to check on their health conditions. Conducting survey of separated families (81,800 people) A thorough survey was conducted of the 81,800 people who requested locating the separated members of their families in DPRK, so as to clarify their fate and prepare for future reunions. Period : 22 March - 15 December 2011 Subjects : 81,800 people Survey response : 66,611 people (81.4%) Consolation visits for separated families The staff from all 14 chapters nationwide visited the homes of 199 members of separated families during the Lunar New Year and Autumn Festival holidays, to provide psychosocial support. Consolation visits : 2 times, 199 families Invitational events : 6 events, 551 attendees 46 47 ANNUAL REPORT 2011 KOREAN RED CROSS

Funding travel for separated families outside Korean peninsula Total of 12 cases (three to verify life or death, two for reunions, seven for letter exchange) 48 49 ANNUAL REPORT 2011 KOREAN RED CROSS Status of inter-korean exchange among separated families Reunions : 21,734 people - In-person reunions (18 times) : 3,764 families (17,986 people) - Video reunions (seven times) : 557 families (3,748 people) Verification of life or death : 52,913 people Letter exchange : 679 people

Resource Mobilization The Red Cross is a humanitarian movement working to protect human life and alleviate suffering. The work of the Korean Red Cross in keeping hope alive for the world s most vulnerable is made possible by all sectors of Korean society, through Red Cross membership fees, regular donations, and earmarked in-kind and monetary gifts. We thank the public for its generous support for the humanitarian work of the Korean Red Cross in 2011. 4,967,281 4,782,864 184,417

50 51 50,314,918 58,981,775 Red Cross membership fees For the first time in history, the Red Cross membership fees brought in more than 50 billion won from some 4.8 million members while 26,958 new supporting members provided regular donations to the Red Cross. Increasing donor appreciation and convenience A systematic donor counseling service was provided by operating a call center and preparing a standard operations manual through statistical analysis of the complaints. ANNUAL REPORT 2011 KOREAN RED CROSS 8,666,857 The Hope-Sharing Nameplate campaign At companies that have donated a portion of their profits to us, we have installed Hope-Sharing Nameplates, publicly recognizing those companies that are making the greatest social contribution. In 2011, 2,872 companies participated in the Hope-Sharing Nameplate campaign, and a total of 713.8 million won in regular donations was contributed. Participatory fundraising programs We have worked to get closer to the public, conducting benefit concerts and broadcast campaigns to spread the culture of donation. Strengthening corporate partnerships We have worked to enable many corporations and businesses to join the Red Cross humanitarian work via corporate partnerships (150 partnerships in 2011).

52 53 ANNUAL REPORT 2011 KOREAN RED CROSS

Red Cross Hospitals The hospitals of the Korean Red Cross provide medical services to the underprivileged in medical blind-spot areas and emphasize humanitarian service in the spirit of the Geneva Conventions and the Fundamental Principles of the International Red Cross and Red Crescent Movement. In 2011 we worked to provide public medical services tailored to the needs of medically disadvantaged populations, entering into an operational agreement with the Seoul National University Hospitals (SNUH) to expand public medical care offerings. In addition, supported by government funds, we strove to optimize the health services we provide by remodeling Red Cross hospital facilities and replacing obsolete equipment. Improving treatment outcomes Due to the improved treatment environment and patient satisfaction as a result of the Red Cross hospital remodeling, the number of patients treated in 2011 (1,009,132) rose by 18,464 (1.9%) over the previous year. From a total of 934,247 patients (excluding the 80,154 who came only for a simple physical exam), 168,470 (18.0%) were referral patients. Role as local medical centers We have deployed public healthcare initiatives for medically disadvantaged populations including the free physical exam service, family nursing service, house call service, and artificial joint replacement service for seniors living alone. Public medical care was provided to a total of 30,774 patients, including free care to 24,260 Korean citizens and to 6,514 foreign migrant workers. Raising patients satisfaction and trust Thanks to our hospitals strategic efforts to raise patient approval, customer satisfaction scores have risen steadily for the past three years (77.9 in 2009, 84.3 in 2010, 85.7 in 2011), and we are continuing to work to make the hospitals more patient-centered and trustworthy. 54 55 ANNUAL REPORT 2011 KOREAN RED CROSS

Patient referrals Operational agreement to expand public medical care We have heightened our role as a public institution through mutual cooperation with SNUH. Project overview Establishment and operation of Korean Red Cross-SNUH joint public health center Active cooperation between Korean Red Cross hospitals and SNUH Healthcare support for underdeveloped foreign countries Support for emergency healthcare in disasters at home and abroad Improving public medical care Public medical care projects F m), etc.

56 57 ANNUAL REPORT 2011 KOREAN RED CROSS Red Cross Hospitals

Health The Korean Red Cross first began working on family health issues in 1949, when the public health situation was very poor. Since then we have conducted diverse regional health projects, including those for maternal health, speech therapy and health education. More recently, in tune with the changing social environment, we have emphasized AIDS prevention work and education, family health education, psychosocial support programs for disaster victims, free medical care for foreign migrant workers and for those living in villages without physicians, and senior health training. To improve the health of disadvantaged groups and enhance overall public health, Red Cross health information was disseminated in 2011 to a total of 95,264 people on 2,967 occasions, and we provided various health services to 171,077 people on 2,135 occasions, including free clinics, AIDS campaigns, roadside health counseling, and senior schools. We made a special effort to improve the public good image of the Korean Red Cross, at home and abroad, through the successful hosting of the 23rd meeting of ART (the AIDS network of Red Cross Societies in Asia) and the 43rd Florence Nightingale Medal ceremony.

Family health training Designed to prevent disease and improve health for individuals and families, these courses impart the theory and practice of the basic knowledge and skills of nursing, and allow those who have finished them to work in a professional capacity as a caregiver or midwife assistant. - Held 126 family health training sessions in 2011 for 2,326 trainees Senior health training These are courses that seek to promote a healthy lifestyle for Republic of Korea's aging society by providing integrated senior health education including self-care to enable physical and mental well-being in old age and and dementia prevention and exercise activities. - 685 senior health training sessions conducted in 2011 for 26,798 trainees Psychosocial support training These courses assist in resolving the psychological and social needs of individuals, families and communities that have been severely stressed by disasters and emergency incidents, and help restore them to psychological stability. - 95 psychosocial support training sessions conducted in 2011 for 3,669 trainees Youth peer group training These are courses that provide accurate information about sex and HIV/AIDS for groups of friends or peers of the same age. They do through conversation, debates, games, performances and supervised practice sessions, so that the students will be able to exercise independent judgment and make good decisions when problems arise. - 330 youth peer group training sessions conducted in 2011 for 8,481 students Care worker training Four Red Cross chapters (in Seoul, Busan, Incheon and Gwangju-Jeonnam) are currently running care worker training centers to provide government-recognized credentials, so that seniors can be provided professional long-term care service under the terms of the Act on Long-Term Care Insurance for the Aged. - 26 care worker training sessions conducted in 2011 for 323 students 58 59 ANNUAL REPORT 2011 KOREAN RED CROSS

Safety In 2011 we undertook diverse campaigns to help establish a safety culture in Republic of Korea, and disseminate knowledge and techniques about how to both prevent accidents and save lives at accident sites. In order to protect public health and life, we provided 8,169 training sessions on emergency response, water safety and mountain safety to a total of 408,142 trainees. To better establish a culture of safety in daily life, we have actively fostered campaigns and events on diverse topics (road safety, prevention of wading accidents, mountain safety, etc.), plus initiatives such as song recital contests about emergency techniques. In addition, in order to provide educational courses that address social changes such as globalization, cultural diversity and the increasing number of people with more leisure time, we have offered courses for instructors in the English language for emergency response, and have worked to expand and further disseminate safety knowledge by strengthening our cooperative ties with relevant governmental organizations. First aid training - Provided various educational courses to improve the public s ability to respond to emergency situations (6,492 training sessions, 363,984 persons trained) - Trained English-language first aid instructors, meeting the needs of the age of globalization and cultural diversity (1 training session, 19 persons trained) - Trained first aid instructors to disseminate knowledge about first aid techniques (165 training sessions, 3,164 persons trained) Cardiopulmonary Resuscitation training - CPR courses for improving the ability to respond to sudden heart stoppage (948 training sessions, 20,704 persons trained) Water safety training - Provided water safety courses for teens and adults on basic swimming and swimming safety (100 training sessions, 8,250 persons trained) - Trained lifeguards to protect the lives of the public at water sports facilities (219 training sessions, 3,892 persons trained) - Trained water safety instructors to train lifeguards (23 training sessions, 398 persons trained) Mountain Safety training - Hiking safety training courses providing education on mountain safety, mountain climbing etiquette and the need to keep the environment clean (45 training sessions, 1,219 persons trained) - Trained hiking safety instructors to disseminate information about mountain safety (7 training sessions, 181 persons trained)