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..,,, 1999.,,, 1998.,,, 1999.,, 2000,, 1990.,,,, 1998.,,, 1999., 1-4,, 1994. Baumol W.J and W.G. Bowen, The Perf orming Arts: The Economic Dilemma, The MIT Press, 1966. Bruce Owen, Video Economics, Havard Univ Press, 1992. Byres W.J, Management and Arts, Focal Press, 1993. Adorno T.W and Horkheimer M, Dialetic of Enlightment, N.Y., Herder&Herder, 1972. Vogel H.J, Entertainment Industy Economics, 4th Edition, Cambridge Univ. Press, 1998. 91