22 1 http://dx.doi.org/10.5859/kais.2013.22.1.225 2013 3, pp. 225 248 : * 1) *****.. 2.1 2.2. 3.1 3.2. 4.1 4.2 4.3. <Abstract> Ⅰ. 서론 (smart grid) (Clastres, 2011; Verbong et al., 2013). (Information and Communication Technology: ICT) (, 2010; Fang et al., 2012). 2009 12.,,.,, (Mah et al., 2012, p. 133). * 2010 () (NRF-2010-327-B00176) ** (),, givej@dongguk.ac.kr ***,,, lyunhwa@dongguk.ac.kr - 225 -
22 1, 2013 3 (Verbong et al., 2013).. (Lieven and Gino, 2002; Moore, 1999; Rogers, 1995)., (,,,, ) ( ) (Barton et al., 2013; Verbong et al., 2013)...., ICT.,,., 1.,.,.,.. (grounded theory).. (phenomenon) (schema) (Glaser and Strauss, 1967; Glaser, 1992; Strauss and Corbin. 1990; Strauss and Corbin, 1994).,,,. - 226 -
Ⅱ. 스마트그리드제주실증단지와기술혁신관련연구 2.1 스마트그리드관련연구와제주실증단지, (, 2012; Faruqui et al., 2010; Mah, et al., 2012a, p. 206).. (Fang et al., 2012; Gungor et al., 2011; Simoes et al., 2012)., (2010). TAM..,,. 2009 12 6,000. 2009 12 2011 5, 2011 6 2013 5. 2,395( 685 1,710). SK KT LG KEPCO KEPCO SK GS KEPCO, 29 SDS, 14 LG, GS 15, 38 SDI, LS 22 SK, 14 LG CNS, ABB 7,, LS 16, 6 LG, 7 KEPCO LS, KDN 18 : smartgrid.jeju.go.kr KEPCO, 5-227 -
22 1, 2013 3, 12 168. (smart place), (smart transportation), (smart renewable), (smart power grid), (smart electricity service) 5. < 1>. (2010), 2012, 2020, 2030 27 5,000 150. 2.2 근거이론기반의혁신확산연구 10, Urquhart et al. (2010).. IT. < 2>. (2009),,,. Dedrick and West(2003) 15 MIS 19,,. (initiation), (adoption), (adaptation), (acceptance), (routinization), (infusion) (Zmud and Apple, 1989; Cooper and Zmud, 1990).,, 4. (Fichman, 1992)..,,,., - 228 -
, (2006) (2009) Berente et al. (2011) Bertolotti et al., (2004) Dedrick and West(2003) Edberg et al. (2012) Mick and Fournier (1998) Wan and Zhang (2011).. Toulmin (Toulmin, 2003). (claim). CAD. MIS. IT., paradox coping strategy. 3D,,.. Ⅲ. 연구설계 3.1 연구방법,, (coding).,. (open coding), (axial coding), (selective coding)...,..,. - 229 -
22 1, 2013 3. (technology push) (demand pull),. (Munro and Noori, 1988).. (demand pull), (Chau and Tam, 2000)..... 3.2 표본설계및자료수집 (2009 12 ~ 2011 5 ), 2011 4 17. 5, (smart place), (smart transportation). (AMI: Advanced Metering Infrastructure) SK AMI,,, EV(Electric Vehicle) SK KT LG KEPCO, / U-City,,,, GS - 230 -
.. 12, < 3>.., LG,,...,,,,,. 12 ( ) 11 ( ). < 4>. 4, 55. ( ) (focused group interview). 4 40 3 40 4 50 4 50 3 30 3 60 2 50 2 90 2 50 4 50 2 35 6 40 2 20 41 605-231 -
22 1, 2013 3 2. () (LG ) 2. < 4>. A4 133 (11, 1.5 MS )..,, (triangulation) (, 2005; Creswell, 1998)., (brochures),,. Ⅳ. 분석 4.1 개방코팅을통한범주화 Strauss and Corbin(1998).,.,.,,,. (line by line analysis), /, (Strauss and Corbin, 1990). /,. (concept) (sub-category), (category). 2,,. (theoretical sensitivity).. < 5> 97, 47, 19.. - 232 -
- - - - - - -,, -,, -, - - - - - - - - - - - - - - - - - - - - - - A/S - - - - - - - 233 -
22 1, 2013 3 - - - - - - -, -, - - - -, - - - - - - - - - - - -, - - - - - -, -, -, -, - -, -,, - 234 -
-, -, - - - - - - - -, - - - - - - - - - -, - - -, -,, 4.2 패러다임모형 (causal conditions), (central phenomena), (context conditions), (intervening conditions), /(actions/interactions), (consequences) (Strauss and Corbin, 2001). < 1>. - 235 -
22 1, 2013 3 < 6>.,,, () () ()...,,,,.,. (Strauss and Corbin, 1990; Creswell, 1998).,,,. < 1> 4. (Creswell, 1998).,,.,,,. (Strauss and Corbin, 1990; Creswell, 1998).,,, - 236 -
,,, - - - - -,,, / - - - - - - - - - - - - - - -,, - - - - - - - - -,, - - - -,,,,, -,.,. - 237 -
22 1, 2013 3 :,,,,,. / (Strauss and Corbin, 1990; Creswell, 1998).,,,,, /.,.,. / (Strauss and Corbin, 1990; Creswell, 1998).... 4.3 명제. (core category)...,... < 5> < 6>. 1:, /,. - 238 -
.,. :.,., TV,,.?.,........,,.,...,.,,.... 2:.. :,.. - 239 -
22 1, 2013 3,..,,.., 00..? ().,., 3:,... 00.,.,..... (smart transportation),.,... - 240 -
.. 4:. 4-1:.,.,,.... CO2,,. 4 2-4......?.....,..,.....,.. ",........... - 241 -
22 1, 2013 3." 4-2:.,.....,.... 4-3:. 00.,., 00..,,,, TV.,.,,.,.,........... TV, TV. - 242 -
4-4:.,..... Ⅴ. 결론. 97, 47, 19,., 7.,.,..,,,,.. :,.,.,. - 243 -
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22 1, 2013 3 <Abstract> Strategies of Diffusing Smart Grids for Low-carbon Green Growth: Grounded Theory Approach Joo, Jae-Hun Kim, Lyun-Hwa Korean government has been implementing a smart grid testbed in Jeju Island for the low-carbon green growth. As smart grids are in the early stage of their diffusion, strategic guidelines and related measures are needed to spread them successfully. In general, the successful diffusion of new technologies or new products are mostly determined in its early stages. With the introduction of smart grids, the electricity market paradigm will be transformed into user-oriented from provider-oriented. Thus, a study on the diffusion of smart grids from the perspective of users is necessary. This paper examines factors affecting the adoption and diffusion of smart grids from users' perspectives and provide strategic guidelines for diffusing the smart grid. Researchers conducted in-depth interviews with 41 people who have been already using smart grids in the Jeju testbed. Semi-structured interviews were used to collect data. The interviews were recorded on a digital voice recorder memory and subsequently transcribed verbatim. A total of 133 pages of transcripts were obtained from about 10 hours interviews. 97 concepts, 47 sub-categories and 19 categories were identified through open coding of grounded theory. We suggested a paradigm model for diffusing smart grids and total of seven propositions as strategic guidelines. Keywords: Smart Grid, Testbed, Diffusion of Innovation, Technology Adoption, Grounded Theory, Qualitative Research * 2013 1 9 2 2013 2 25. - 248 -