SP2016 RUNNING N
RUNNING 리테일마케팅로드맵 HO15 SP16 SU16 DEC JAN FEB MAR APR. NSO(2) BETTER FOR IT 1/ 7 3/3(TBD) LUNAR EPIC MPT (8) FLASH AEROLOFT POWER SPEED TIGHT LUNAR MIDNIGHT PACK FREE REVOLUTION 1/ 7 CAT.NSP (41) AEROLOFT LUNAR TEMPO2
PRODUCT PRESENTATION 우선순위
PRODUCT PRESENTATION 우선순위 모듈우선순위 컬러 신발연출 시즌주요룩 - 타이츠 - DRI FIT KNIT & AEROREACT - 컬러연결 (COLOR THREADING) - 컬러정돈 (COLOR ORDER) - 새로운사일로업데이트 - 제품연출방법 - 러너 를위한매력적인룩. - 각플로우별키룩 - 스타일링 & 컬러
PRODUCT FLOW ( 제품흐름 )
RUNNING 제품로드맵 JAN FEB MAR LEAD STORY POWER SPEED TIGHT LUNAR MIDNIGHT PACK KEY PRODUCT BY CATEGORY RN TR NSW SPEED TIGHT HYPERSHIELD LIGHT JACKET&DRI FIT KNIT LUNAR TEMPO2 PRO (HYPERWARM->HYPERCOOL) TRACK & FIELD COLLECTION/ TECH PACK AEROREACT SPEED TIGHT LUNAR MIDNIGHT PACK 365 BRA/ BOTTOM
AP. 1 ST FLOW KEY PRODUCTS JAN.1 POWER SPEED TIGHT WOMENS_4SKU 015 018 719785/ AS NIKE POWER SPEED TIGHT NSO ONLY 019 MENS_2SKU 015 717751/ AS NIKE POWER SPEED TIGHT
FW. 1 ST FLOW SUB PRODUCTS JAN.7 JAN.25 FEB.25 LUNAR TEMPO2 WOMENS _6SKU NSK TOTAL:3,682 EA NIKE.COM EXCLUSIVE 401 600 002 100 301 700 MPT ONLY 818098/ WMNS NIKE LUNARTEMPO 2 MPT ONLY MENS _5SKU 601 002 401 MPT ONLY 100 818097/ NIKE LUNARTEMPO 2 701 MPT ONLY
AP.1 ST FLOW SUB PRODUCTS JAN.5 JAN.25 FEB.25 WOMENS _15SKU NIKE.COM EXCLUSIVE 458 455 458 486 457 NIKE.COM EXCLUSIVE 455 458 NIKE.COM EXCLUSIVE 696 457 458 696 718568/ AS DRI-FIT KNIT TANK 719470/ AS DRI-FIT KNIT 1/2 ZIP TOP 718583/ AS DRI-FIT KNIT LONG SLEEVE 718583/ AS DRI-FIT KNIT LONG SLEEVE 718570/ AS DRI-FIT KNIT SHORT SLEEVE MENS_ 7SKU DRI FIT KNIT 406 458 406 458 717749/ AS DRI-FIT KNIT 1/2 ZIP 717761/ AS NIKE DRI-FIT KNIT LS 717759/ AS NIKE DRI-FIT KNIT SS
AP. 1 ST FLOW SUB PRODUCTS JAN.5 JAN.25 FEB.5 JAN.1 NSO ONLY NSO ONLY 696 455 696 457 451 455 RUNNING JACKET 689470/ AS NIKE SHIELDRUNNER JACKET JAN.1 746680/ AS HYPERSHIELD LIGHT JACKET 686202/ AS NIKE VAPOR JACKET 719768/ AS IMPOSSIBLY LIGHT JKT HOODED 803592/ AS PALM IMPOSSIBLY LIGHT JKT NSO ONLY 455 697 657 452 746734/ AS HYPERSHIELD LIGHT JACKET 683612/ AS VAPOR JACKET 717765/ AS IMPOSSIBLY LIGHT JKT HOODED
FW. 2 ND FLOW KEY PRODUCTS-NSO ONLY FEB.15 MAR.3 FLYKNIT LUNAR EPIC (NSO,NIKE.COM ONLY) WOMENS_8SKU MENS_8SKU NIKE.COM EXCLUSIVE 403 401 700 300 600 500 800 400 NIKE.COM EXCLUSIVE 300 NIKE.COM EXCLUSIVE 818677 WMNS NIKE FLYKNIT LUNAREPIC NIKE.COM EXCLUSIVE 003 005 700 400 600 004 002 818676 NIKE FLYKNIT LUNAREPIC NSO ONLY NSO ONLY
FW. 2 ND FLOW KEY PRODUCTS_RN MPT FEB.1 MAR.3 WOMENS _4SKU NIKE.COM EXCLUSIVE 003 003 003 003 827403 WMNS NIKE FLYKNIT LUNAREPIC LB 828660 WMNS NIKE LUNAR TEMPO2 LB 826836 WMNS NIKE LUNARGLIDE 7 LB 826838 WMNS NIKE FLUKNIT LUNAR3 LB LUNAR MIDNIGHT PACK MENS _4 SKU NIKE.COM EXCLUSIVE 003 827402 NIKE FLYKNIT LUNAREPIC LB 003 003 003 828659 NIKE LUNAR TEMPO2 LB 826833 NIKE LUNARGLIDE 7 LB 826837 NIKE FLUKNIT LUNAR3 LB
AP. 2 ND FLOW SUB PRODUCTS JAN.25 FEB.25 AEROREACT_RN/W S MPT ONLY WOMENS _14SKU MENS _9SKU 455 NSO ONLY 686956/ AS AEROREACT COWL NIKE.COM EXCLUSIVE 671 455 100 NSO ONLY 657 NSO ONLY 671 455 100 486 719561/ AS AEROREACT SHORT SLEEVE 435 NIKE.COM EXCLUSIVE 671 100 455 671 012 686958/ AS AEROREACT LONG SLEEVE 455 NSO ONLY 671 NIKE.COM EXCLUSIVE 683905/ AS NIKE DF AEROREACT HALF ZIP 717973/ AS NIKE DF AEROREACT SS 683911/ AS NIKE DF AEROREACT LS
FW. 2 ND FLOW SUB PRODUCTS FEB.15 FEB.25 FREE DISTANCE _RN, W S MPT ONLY WOMENS _3SKU MENS _3 SKU NSO ONLY 500 600 002 827116/ WMNS NIKE FREE RN DISTANCE 827115/ NIKE FREE RN DISTANCE 827116/ WMNS NIKE FREE RN DISTANCE 400 700 002 827115/ NIKE FREE RN DISTANCE
AP. M S BOTTOM MODULE DEC.25/ JAN.5 JAN.25 FEB.25 TIGHT &PANT_6SKU 060 683886/ AS DRI-FIT STRETCH WOVEN PANT 642828/ AS NIKE TECH TIGHT 060 620068/ AS NIKE DRI-FIT OTC65 TRACK P 683294/ AS NIKE DRI-FIT SPEED PANT SHORTS_12 SKYU M S BOTTOM 011 452 642805/ AS 5" DISTANCE SHORT (SP15) 020 025 642808/ AS 7" DISTANCE SHORT (SP15) 657 683216/ AS 5" PHENOM 2-IN-1 SHORT 455 658 683280/ AS 7" PHENOM 2-IN-1 SHORT 060 404 717965/ AS 7" DISTANCE ELEVATE SHORT
AP. W S BOTTOM MODULE DEC.25/JAN.5 JAN.25/FEB.5 FEB.25 WOMEN S BOTTOM EPIC RUN_8(6)SKU EPIC LUX_13(7)SKU RIVAL_8(4)SKU TEMPO_7(2)SKU 457 646213/ DF EPIC RUN TIGHT NSO ONLY 696 644944/ POWER EPIC LUX CROP 457 696 646246/ DF EPIC RUN CAPRI 455 719758/ AS 3" RIVAL JACQUARD 2IN1 SHO NSO ONLY 451 644953/ POWER EPIC LUX TIGHT 696 342 719583/ AS 3IN RIVAL SHORT NSO ONLY NIKE.COM EXCLUSIVE NIKE.COM EXCLUSIVE 646230/ DF EPIC RUN CROP 645600/ TECH TIGHT 065 486 696 719585/ AS ZEN 3" RIVAL SHORT NIKE.COM EXCLUSIVE NSO ONLY 696 455 719760/ AS MODERN EMBOSSED TEMPO SHORT 451 644889/ POWER EPIC LUX CAPRI NIKE.COM EXCLUSIVE 686006/ AS RACE WOVEN SHORT 719804/ POWER EPIC LUX CROP PR NIKE.COM EXCLUSIVE 100 719760/ AS MODERN EMBOSSED TEMPO SHORT 646246/ AS NIKE DF EPIC RUN CAPRI 480 719807/ POWER EPIC LUX TIGHT PR 719812/ AS ZEN EPIC RUN CROP NSO ONLY 065 703 719797/ POWER EPIC LUX CAPRI PR 480 719804/ POWER EPIC LUX CROP PR NIKE.COM EXCLUSIVE 486 696 723945/ AS EQUILIBRIUM MODERN TEMPO
PP DIRECTION (PP 방향성 )
OVERVIEW 1 ST FLOW - DRI FIT KNIT - HYPERSHIELD JK TIGHT DESTINATION INITIATIVE 1 ST : SPEED TIGHT 2 ND : LUNAR MIDNIGHT PACK 2 ND FLOW AEROREACT 모듈우선순위 컬러신발연출시즌주요룩
1. MODULE PRIORITIES 모듈우선순위
시즌주요모듈 _ 타이츠 2 타이츠데스티네이션 (EPIC LUX/ EPIC RUN/ TECH) SPEED TIGHT 1. MODULE PRIORITIES 1 KEY LOOK 이니셔티브 ( 모듈우선순위 ) SPEED TIGHT HANGING (1) SPEED TIGHT: 이니셔티브존 / 키룩으로하이라이트 (2) EPIC LUX/EPIC RUN/TECH : 타이트데스티네이션구성
시즌주요제품 _ 스피드타이츠
여성타이츠데스티네이션 2 1 3 (1) RN/ TR 인접하여타이츠공간구성 (2) 그래픽요소혹은, 하체마네킨활용 (3) 시즌키컬러강조
남성타이츠 & 쇼츠데스티네이션 2 1 4 3 (1) RN 타이츠와쇼츠로바텀공간구성 (2) 그래픽요소혹은, 하체마네킨활용 (3) 컬러활용 (4) SCALABILITY
시즌주요모듈 1 ST FLOW_DRI FIT KNIT,HYPERSHIELD LIGHT JACKET WALL: HYPERSHILED LIGHT JACKET TABLE: DRI FIT KNIT
시즌주요모듈 2 ND FLOW_AEROREACT AEROREACT 1 2 AEROREACT 3 (1) 글로리파이어활용 (2) 마네킨 + 헹잉 + 폴딩 = 다양한실루엣노출및모듈강화 (3) 플랫폼집기활용 _SELECTED DOOR
시즌주요모듈 2 ND FLOW_AEROREACT - 동일실루엣 - 동일실루엣 - 테이블레이아웃변경 - 테이블 + 싱글행 + 마네킨
제품에따른그루핑기준 - 주요이노베이션제품 - 커머셜 & 파운데이션 ( 기본 ) 제품
제품에따른그루핑기준 - 주요이노베이션제품 - 커머셜 & 파운데이션 ( 기본 ) 제품
2. COLOR 컬러
주요컬러전략 2 3 1 (1) 시즌주요컬러하이라이트 블루 (2) COLOR THREADING ( 컬러연결 ) (3) COLOR ORDER ( 컬러순서 / 정돈 )
COLOR THREADING/ COLOR ORDER COOL WARM
3. FOOTWEAR 신발연출
러닝화사일로및신발월재구성 1 2 3 (1) 사일로명칭변경 RUN NATURAL: 자연스러운움직임 RUN FAST: 탁월한스피드 RUN EASY: 최상의편안함 4 (2) 사일로컨텐츠 RUN NATURAL: FREE 5.0 RUN FAST: ZOOM PEGASUS RUN EASY: LUNARGLIDE (3) 슈토커활용하여제품명강조 (4) 앱커뮤니케이션
사일로별제품구성및연출 1 컬러 2 제품구성 ( 왼쪽 -> 오른쪽 ) RUN NATURAL FREE 3.0/4.0/5.0 RUN FAST /FLYKNIT RACER /ZOOM STREAK /ZOOM ELITE /ZOOM PEGASUS /ZOOM STRUCTURE /TERRA KIGER 스타일 3 사일로 / 카테고리간간격을주어구분 4 중복연출하지않음. 리듬감있는연출고려 RUN EASY LUNAR TEMPO FLYKNIT LUNAR EPIC FLYKNIT LUNAR LUNARGLIDE VOMERO ODYSSEY FLYKNIT AIR MAX AIR MAX
P-EVO TYPE WIP
4. KEY LOOKS 시즌주요룩
1 ST FLOW_W S KEY LOOK KEY_SPEED TIGHT+HYPERSHIELD LIGHT JACKET+DF KNIT/LUNAR TEMPO
2 ND FLOW_W S KEY LOOK KEY_SPEED TIGHT+AEROREACT/LUNAR MIDNIGHT PACK
1 ST FLOW_M S KEY LOOK KEY_SPEED TIGHT+HYPERSHIELD LIGHT JACKET+DF KNIT/LUNAR TEMPO
2 ND FLOW_W S KEY LOOK KEY_SPEED TIGHT+AEROREACT/LUNAR BOOM
SP 2016 M.TRAINING N
1ST FLOW KEY PRODUCTS _PERFORMANCE TIGHT JAN.25 PERFORMANCE TIGHT 091 744284/ AS HYPERCOOL MAX TGT 100
AP.TR PRO DEC.25/JAN.5 FEB.5 NSO ONLY 037 725036/ AS WARM FTTD LS CREW 455 415 744282/ AS HYPERCOOL MAX FTTD SS 587243/ AS RECOVERY HYPERTIGHT NIKE PRO 037 725040/ AS WARM TIGHT 455 091 801236/ AS HYPERCOOL COMP SS TOP 091 801232/ AS HYPERCOOL COMP LS TOP 091 801240/ AS HYPERCOOL FTTD SS TOP 091 801226/ AS HYPERCOOL 3/4 TIGHT
AP.M.TRAINING DEC.25/JAN.5 FEB.5 SHORT THERMA SPHERE 071 688476/ AS THERMASPHERE MAX JKT 071 688478/ AS THERMASPHERE MAX PANT 013 065 644314/ AS THERMA SPHERE FZ HOODIE 013 065 644312/ AS THERMA SPHERE PANT 012 435 742497/ AS ULTIMATE DRY TOP SS 012 455 742243/ AS FLEX 8" SHORT
FW.M.TRAINING DEC.25/JAN.5 FEB.5 NSO ONLY 414 804401/ NIKE ZOOM SPEED TR3 070 014 470 749361/ NIKE FREE TRAINER 3.0 V4 3 SILO 300 400 819899/ NIKE METCON 2 610 013 803879/ NIKE LUNAR CALDRA 417
OVERVIEW PRO WARM-> COOL (LEAD: PRO HYPERCOOL MAX) COMMERCIAL THERMA SPHERE MAX
TIGHT _PRO HYPERCOOL MAX
TIGHT _PRO HYPERCOOL MAX
THERMA SPHERE MAX
D