13-3경지.04김부성

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설아 곽
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1 2018 GDP Benthien

2 (Hofmeister & Steinecke, 1984, 1-13) 1930 (Hall & Page, 2006, 9)1950 Christaller (central place) (peripheral place) pleasure periphery Christaller (Ruppert & Maier, 1970) (WTO) Butcher(2003) (moralization of tourism) (otherness) (placeless) Ritzer & Liska(1997) (authenticity) (McDisneyization) (post-tourism)

3 356 (post-tourist) (Johnston, et al., 2000, ) (Urry, 1995, 151) (Kampschulte, 1999, 229)

4 357 Smith (1983, ) (pre-paradigm stage) (Pearce, 1993, 1) (Hall & Page, 2006, 23) GIS (Hall & Page, 2006, ) Ashworth(1989, 33) (double neglect) (Pearce, ) (Page, 1995, 6-9)

5 Law Page Law (Hall & Page, 2006) Page (Shaw & Williams, 2002, 244) Page Page(1995, 16-17) inner city 5

6 (gateway) Hall & Page(2006, 207) (tourist city) Pearce(2001) Getz(1993) (CBD) (TBD, Tourism Business District) (core attractions) CBD (Hall & Page, 2006, )

7 360 tourism urbanization Page Benthien (Kotler, et al., 1993, 141) (Grabow, et al., 1995, ) (Grabow, et al., 1995, )

8 361 (Lagoon) 2007 Kampschulte (valid) (realistic) (believable) (simple) (appeal) (Page, 1995, 226) (Grabow, et al., 1995, )

9 (Grabow, et al., 1995, ) LG BMW IKEA NFL 49ers1849 MLB NBA Knickerbocker Bale2003

10 363 LA P&G 3M BMW BASF IKEA

11 364 Grabow, et al., 1995, 108

12 365 Grabow, et al., 1995, 108

13 366 1 LA LA 911 D.H

14 367 LA LA LA Grabow, et al., 1995,

15 368

16 369 NASA Grabow, et al., 1995, (Kotler, et al., 1993, 35-36)

17 CNN (North) 4 99

18 Kolb Kolb m

19 372 BMW 2 LA 1

20 Kolb Kotler km

21 UN LA km km 13 IT 2002

22 m Kolb

23 Kolb J

24 cosmopolitan city pp pp

25 378 (=Bentus, A., 2004, the most beautiful cities of the World 100, Rebo Int., Lisse) pp pp pp pp (eds.) pp pp Brief pp pp pp (=Law, C. M., 1993, Urban Tourism, Mansell, London) pp pp pp pp pp Arx, D. von, 1993, Seminartourismus, Basler Beiträge zur Geographie 41, Basel. Baker, B., 2007, Destination Branding for small Cities, Creative Leap Books, Portland. Bale, J., 2003, Sports Geography, 2nd ed., Routledge, London. Benthien, B., 1997, Geographie der Erholung und des Tourismus, Klett-Perthes, Gotha. Butcher, J., 2003, The Moralisation of Tourism, Routledge, London. Christaller, W., 1955, Beiträge zu einer Geographie des Fremdenverkehrs, Erdkunde Bd. 9, pp Grabow, B., Henckel, D. and Hollbach-Grömig, B., 1995, Weiche Standortfaktoren, Schriften des Deutschen Instituts für Urbanistik, Bd. 89, W. Kolhhammer, Stuttgart. Hall C. M. and Page, S. J., 2006, The Geography of Tourism & Recreation, 3rd. ed., Routledge, London. Hofmeister, B. and Steinecke, A.(eds.), 1984, Geographie des Freizeit und Fremdenverkehrs, Wissenschaftliche Buchgesellschaft, Darmstadt. Getz, D., 2007, Event Studies, BH, London. Johnston, R. J., Greory D., Pratt G. and Watts, M.(eds),

26 , The Dictionary of Human Geography, Blackwell, Oxford. Kampschulte, A., 1999, Image as an Instrument of Urban Management, Geographical Helvetica 54(4), pp Kotler, P., Haider, D. and Rein, I., 1993, Marketing Places, The Free Presss, NY. Kolb, B. M., 2006, Tourism Marketing for Cities and Town, BH, London. Law, C. M., 1993, Urban Tourism, Mansell, London. Pacione, M., 2001, Urban Geography, Routledge, London. Page, S. J., 1995, Urban Tourism, Routledge, London. Pearce, D. G., 1993, Introduction, in: Pearce, D. and Butler, R.(eds), Tourism Research, Routledge, London, pp.1-8. Pearce, D. G., 1995, Tourism Today: A Geographical Analysis, 2nd ed., Longman, London. Pearce. D. G., 2001, An Integrative Framework for Urban Tourism Research, Annals of Tourism Research 25(2), pp Ruppert, K. and Maier J. (eds), 1970, Zur Geograpie des Freizeitverhaltens: Beiträge zur Fremdenverkehrsgeographie, Müchener Studien zur Sozial und Wirtschaftsgeographie Bd. 6. Shaw, G. and Williams, A. M., 2002, Critical Issues in Tourism; A Geographical Perspective, 2nd ed., Blackwell, Oxford. Smith, S., 1983, Recreation geography, Longman, London Urry, J., 1995, Consuming Places, Routledge, London. Wolf, K. and Jurczek, P., 1986, Geographie der Freizeit und des Tourismus, Ulmer, Stuttgart kimboo@korea.ac.kr Correspondence: Boosung Kim, Department of Geography Education, Korea University, Anamdong 5ga, Seongbuk-gu, Seoul, , Korea, Tel: , Fax: ,

27 380 Journal of the Economic Geographical Society of Korea Vol.13, No.3, 2010(354~380) Development of Urban Tourism through the Improvement of City Image Boosung Kim* AbstractCities are the most important type of tourist destination across the world, and yet urban areas have neglected in most academic studies of tourism. Urban destinations serve as gateways for tourist entry to the country, as centers of accommodation and a base for excursion to rural areas as well as destinations in their own right. Increasingly cities rely on image promotion to attract tourists to cities. A city s image is the sum of beliefs, ideas, and impressions that a people have of a city. Image has always been of great interest and concern to city marketers. The image improvement is very important especially in urban tourism development because tourism overwhelmingly depends on image. The cost and effectiveness of the image improvement strategy depends on the city s current image and real attributes. Some cities are blessed with positive images. They don t require changing the image so much as amplifying it and delivering it to more target groups. Many cities are stuck with a negative image. They need to remove it and make a positive out of a negative to correct it. Image reversals, however, are difficult to accomplish. Some cities are not well known because they are small, lack attractions, or don t advertise. They need to identify, develop, and disseminate a strong positive image for the city. Keywords : city image, city marketing, image improvement, urban tourism, urban tourism development * Professor, Department of Geography Education, Korea University

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04±èºÎ¼º Introduction of Integrated Coastal Management Program and Sustainable Development of Fishing Villages in Cheonsu Bay Region* Boosung Kim** Abstract : Sustainable Development(SD) is an important concept