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1 <Insert Picture Here> 기업성과극대화를위한 Oracle CPM/BI 솔루션소개 2007 년 2 월 14 일한국오라클 CPM : Corporate Performance Management BI : Business Intelligence
2 Agenda CPM 개요 Oracle CPM/BI Overview Oracle CPM Application Oracle BI Application Why Oracle? Demo <Insert Picture Here>
3 CPM 개요 There are so Many terms Strategic Enterprise Management (SEM) Dashboard Corporate Performance Management (CPM) Business Intelligence (BI) Analytics Executive Information System (EIS) Managerial Accounting Balanced Scorecard (BSC) ETT/ETL Data Warehouse / Data Mart
4 CPM 개요 Definition of CPM CPM (Corporate Performance Management) CPM 은기업의성과에대한모니터링을위한방법론, 관리지표, 그리고프로세스를총괄적으로의미함 Source : Gartner Research Budgeting, Planning and Forecasting Profitability Modeling and Optimization Scorecards Financial Consolidation Statutory and Financial Reporting EPM (Enterprise Performance Management) EPM 은리포팅, 기획및예산수립, 분석, 성과에의한인센티브제공, 포털, Balanced Scorecard 등의 Business Intelligence 를포함하고있으며그기반으로 Data Warehouse 와데이터및프로세스통합을의미하고있음 Source : AMR Research, 2002.
5 CPM 개요 Business Pressures 급변하는경영환경 어떻게계획을하고의사결정소요기간을단축할수있는가? 어떻게성과를모니터링하여빨리조치를취할수있는가? 경영의투명성확보 어떻게하면기업의내외부규정에대한관리를효과적으로할수있는가? 적시에정확한리포팅이가능한가? Sales Manufacturing Finance Human Resources Marketing Purchasing Service Project Mgmt Plan & Model Report & Analyze Execute 의사결정지원미흡 어떻게하면의미있는정보에집중할수있는가 분산되어있는정보를어떻게효과적으로통합할수있는가? 운영의효율성극대화 어떻게하면수익성을극대화할수있는가? 실시간정보를바탕으로운영현황에대한관리를할수있는가?
6 CPM 개요 Two aspects of Analytics 운영적의사결정지원 전사전략경영지원 Customers Employees & Managers Partners 운영적인데이터의효과적통합 중요성과요소의관리 즉시적인정보의파악및분석 운영정보와전략정보통합 사실에입각한신속한의사결정 주주가치중심의전략수립 커뮤니케이션을통한신속한피드백 Portal Self-Service Service Suppliers $ Y Web Store Tele Sales Enterprise Applications Channel Partners W? Customer Service Business Intelligence Service Providers
7 CPM 개요 The Market Performance Management Spending Nears $23B in 년 ~2010년 CAGR : 11.2% 국내에서도 BI/CPM 은주요투자영역입니다. Source: AMR, Performance Management Spending Nears $23B in 2006 (Mar, 2006) Source: KRG, 2006 년 IT 시장전망 (Feb, 2006)
8 CPM 개요 Benefits 더빠르고사실에기반한계획과의사결정 전략과연계된주요관리지표를통한관리 기업전체의리포팅과분석의표준화 필요시기업정보의즉각적인공유 개인의역할에따른 Self-service 정보활용
9 Oracle CPM/BI Overview Solution Overview Consolidation Oracle FCH Validation/Rules Reporting Oracle Financial Consolidation Hub 3 1 Oracle Strategy Maps BSC Root Cause Scorecard Analysis Performance Scorecard Oracle Balanced Scorecard Cost Analysis Oracle PFT Service Cost Process Cost Oracle Profitability Manager 4 2 Planning & Modeling Oracle EPB Portfolio Goal Setting Oracle Enterprise Simulation Planning & Budgeting Budgeting Internal Control & Risk Management Oracle ICM Internal Control Risk Management Oracle Internal Controls Manager 5 Oracle BI EE Business Intelligence Reporting 6 EPF(Enterprise Integrated Performance Data Model Foundation) Ad-Hoc Operational Reporting Reporting Oracle Business Intelligence Users Transaction Processing Financials, Supply Chain, Projects, PLM, Sales & Marketing, HR, Service Single Data Model AS10g / 10g Legacy Systems, 3 rd Party Apps
10 Oracle CPM/BI Overview Product Mapping BIEE FCH EPB BSC PFT ICM EPF BIEE IDC, Business Performance Management and Business Intelligence Converge - The Evolving Technology Landscape (Apr. 2006)
11 Oracle CPM/BI Overview 특장점 Internal Controls Manager Daily Business Intelligence (Role base) Materialized Views Balanced Scorecard Oracle BIEE Enterprise Planning and Budgeting Seamless Integration Oracle E-business suite Financial Consolidation Hub Profitability Manager Enterprise Performance Foundation (EPF) I/F Load BIEE Apps Financial Workforce SCM Sales Marketing Service Adapters ETL SAP Legacy/DW Oracle Analytic 솔루션은기간시스템에제약을받지않습니다. Oracle ERP에포함된데이터모델인 EPF (Enterprise Performance Foundation) 를기반으로통합됩니다. EPF는외부데이터를 API 형태로통합합니다. SBA Apps는 pre-built data model을제공하며 Adapter 또는 ETL을통하여 data를연계합니다.
12 Oracle CPM/BI Overview 특장점 Oracle 은전략과운영을연계할수있는시스템을제공합니다. 전략성과관리 의사결정지원 전략과의연계 개인화된맞춤정보 운영성과관리 사실에기반한경영관리 실시간정보공유 / 분석 기업비전 CEO CIO CFO 고객관리 전략성공요인주요지표 수작업엑셀시스템 모니터링상세분석의사소통대책마련 재무관리구매조달유지보수인사관리 피드백 비즈니스프로세스자동화
13 Oracle CPM/BI Overview 특장점 Oracle 은 Coding 없이다음과같은다양한 Dashboard 를제공합니다. Employee Portal 을이용한개인별 dashboard Strategy Map & 성과모니터링뷰 Dashboard 의개인화 개인별맞춤정보관리 BSC 와연계하여개인별 KPI 관리 Guage 등다양한 Dashboard portlet 활용 기업의어떠한전략이나전략지도수용가능
14 Oracle CPM/BI Overview 특장점 Data 의효과적활용및사용자편의를위하여 Excel 과완벽한통합성을제공합니다. 단순 download/upload 가아닌엑셀을통한 application 활용이가능합니다.
15 Oracle CPM/BI Overview 특장점 분석과운영의통합으로세부 data (transaction data) 까지드릴다운합니다. Summary & Trends Detail Information Actual Transactions
16 전략적성과관리 Balanced Scorecard 기업성과관리를위한대시보드작성 전략과 CSF(Critical Success Factor), 및 BSC의다양한관점의수용 기업의어떠한전략맵이나도식으로가시화 CSF 간의인과관계를표현 Coding 이없어현업에서변경및관리가능
17 전략적성과관리 Balanced Scorecard 목표미달현황에대하여신호등불빛으로경보 성과에대한정보를컬러그래프로표현 지표간인과관계를통하여부진의근본원인을추적하고향후성과예측
18 전략적성과관리 Balanced Scorecard From the latest numbers received from the regions we should be improving our revenue figures rapidly. I have some ideas that I would like to share with you in our next monthly meeting. 지표의담당자가성과부진에대한내용을자기평가하여공유 향후성과에대한예측
19 사업계획과예산수립 Enterprise Planning & Budgeting Financial Operational Statistical Stay Informed Develop Plans External Tune Plans
20 사업계획과예산수립 Enterprise Planning & Budgeting 사업계획프로세스관리 모델링및시뮬레이션 보고서및예실분석 사업계획수립프로세스및태스크관리 양식배포및취합자동화 & 경보발송 재무회계시스템과자동연계 Model의제공 & 사용자정의모델링 경영변수에의한시나리오관리 Top-down & Bottom-up 조정 폴더및보고서관리 다양한보고서서식및양식 ( 풍부한그래프 ) 다차원예실분석
21 수익성관리및활동원가 Profitability Manager 자원동인 제품원가측면 자 원 What Things Cost 부서비용 ( 천원 ) 급여 700 복리후생비 300 프로세스측면 원가동인 Process 파악활동동인 활 자원원가 동 활동원가 성과측정 부가가치평가지속적개선 감가상각비 600 비품 550 소모품 400 기타 450 총원가 3000 활동원가 ( 천원 ) 경영기획 500 업무평가 300 고객불만접수 550 원가대상 결산업무 1250 Why Things Cost 의사결정 인사관리 400 총원가 3000
22 수익성관리및활동원가 Profitability Manager 데이터, 모델, 배부룰의관리 What If Modeling / Scenario Versioning Component Based 외부데이터와의손쉬운연계 다양한배부방식지원 Fully Allocated and Rate Based Revenue and Costs Traditional and Customized Methods Push Down Methods 배부기준및규칙정의 Create Independent Processes Effective Dating/Calendaring Rule 변경및취소가능 Easily Undo Rules and Reprocess Set Parameters for Scope of Work 의사결정을위한그래픽지원 Immediate Feedback (Preview/Testing) Visual Tracing/Structure Maps (OPM)
23 수익성관리및활동원가 Profitability Manager 제품별, 고객별, 채널별, 위치별등에대한분석 By profitability By revenue By cost 분석을위한상세드릴다운 Location Region Country City Customer Company Account
24 연결회계 Financial Consolidation Hub 어떠한데이터소스도취합 비즈니스룰구현 조직구조의유효일자관리 워크플로우내장 Oracle EBS Data Transformation & Validation Dashboard 형인터페이스 다차원분석. 보고 각자회사데이터드릴다운 One-Touch Consolidation PeopleSoft E JD Edwards E1 SAP Operating Balances Financial Consolidation Hub Results Auditing Report Generation Legacy Apps 환율환산자동화 내부거래제거자동화 소수주주지분처리자동화 Built on Enterprise Performance Foundation* Multi-dimensional Analysis 완전지배나부분지배구조지원
25 연결회계 Financial Consolidation Hub 연결방법, 환율등변경사항이연결에영향을미치는경우경보제공 Consolidation Dashboard 투자구조에따른각각의단위별로연결현황제공 예외사항에대한즉각적인경보제공 Data load 에서부터 Aggregation 까지각각의 step 별로결과제공 연결후에는 lock 하여수정방지
26 연결회계 Financial Consolidation Hub Simulation Original State v.0 Scenario 3 Scenario 2 Scenario 1 v.1 기존의지배구조를이용하여여러가지구조를만들수있음 Move Add Remove 각각의지배구조별로연결을실시하여결과를비교분석함 Balance Sheet Income Statement Statement of Cash Flows Managerial Reports
27 경영진 감사 ( 위원회 ) 내부통제 Internal Controls Manager 운영상태추적, 문제점문서화, 개선요구사항반영 전체프로세스지원 평가자 내부감사 업무절차 문서화 내부통제 평가 평가대상 선정 검증 라이브러리구축및조직구조검증 프로세스인증 내부통제평가결과인증및보고 프로세스라이브러리 업무프로세스 ( 업무범위, 정책, 책임범위, 담당자별업무절차 ) 위험요소 (Risks) 통제방법 (Controls) 검증절차 (Audit Procedure) 통제활동검증 (Audit Operation) 보고, 문서화및개선 (Report, Remediation)
28 내부통제 Internal Controls Manager Visibility 경영핵심정보의가시성확보및 실시간획득 Control 법규, 규정, 업무절차준수및프로세스의위험발생가능성을사전에통제 Efficiency 통합된업무시스템을통해원가절감및시간단축등의업무효율성개선
29 내부통제 Internal Controls Manager 재무제표인증
30 Interactive Dashboards Sales Analytics Oracle BI Application Oracle BIEE Overview Proactive Detection & Alerts Service Analytics Ad-Hoc Analytics Advanced Reporting BIEE Applications Marketing Analytics Supply Chain Analytics Mobile Analytics Finance Analytics Real-Time Predictive Analytics Workforce Analytics BIEE Applications Pre-packaged Dashboard, Reports and Semantic Objects 업종별 / 업무역할별 best practices For Siebel, SAP, PeopleSoft, Oracle, and other sources Proven business results, fastest time-to-value, and lowest TCO BIEE Platform CRM ETL & Business Adapters Financial HR Supply Chain IVR Web CTI Operational Systems Business Analytics Warehouse Customer Interaction Systems Other Operational & Analytic Sources BIEE Platform No Cube 예외사항 Alert, 사용자 OLAP 등다양한기능 Data source에제약을받지않음 표준화된 BI platform
31 Oracle BI Application Oracle BIEE Dashboard 개인 Alert 개인대시보드 분석용기간을지정 Time-Series 분석 트랜드 손쉬운요청변경과인쇄, Refresh 또는다양한파일포맷으로다운로드 데이터값들간의범위에따라최저또는최고를쉽게인지하도록하는 Alternative 데이터시각화
32 Oracle BI Application Oracle BIEE Dashboard 대량사용자를위한보안화된공유대시보드 개인화 Alerts 100% 프로파일기반기능, 특성과컨텐츠 조건부예외처리 Highlighting 동일페이지상에서다양한데이터소스로부터컨텐츠생성하고상세 Applications 로드릴다운 리포트, 피봇테이블, 챠트와지도및복합뷰들을개인화하고 Interactive 하게생성
33 Oracle BI Application Oracle BIEE Answer 완벽한 ad-hoc analysis 기능, pivot tables 과리포팅기능지원 사용자위주의화면과사용법 일반사용자는복잡한데이터모델을알필요없고데이터의활용에주력 결과에대한손쉬운확인 각종분석리포트를저장하고분류하여활용 리포트를개인화된대시보드와연계하여활용 사용자 query
34 Oracle BI Application Oracle BIEE functions Disconnected Analysis Alert & Notification 대시보드의모든분석화면에 Add to Briefing Book 기능이있어 Off-line 에서도 On-line 과똑같이분석이가능함 Notification 및 Alert 를통한경보발송
35 Oracle BI Application Oracle BIEE Prebuilt contents Auto Comms & Media Complex Mfg Consumer Sector Energy Financial Services High Tech Insurance & Health Life Sciences Public Sector Travel & Trans Sales Service & Contact Center Marketing Order Management & Fulfillment Supply Chain Financials Human Resources Pipeline Analysis Churn Propensity Campaign Scorecard Order Linearity Supplier Performance A/R & A/P Analysis Employee Productivity Triangulated Forecasting Sales Team Effectiveness Customer Satisfaction Resolution Rates Response Rates Product Propensity Orders vs. Available Inventory Cycle Time Analysis Spend Analysis Procurement Cycle Times GL / Balance Sheet Analysis Customer & Product Profitability Compensation Analysis HR Compliance Reporting Up-sell / Cross-sell Service Rep Effectiveness Loyalty and Attrition Backlog Analysis Inventory Availability P&L Analysis Workforce Profile Cycle Time Analysis Service Cost Analysis Market Basket Analysis Fulfillment Status Employee Expenses Expense Management Turnover Trends Lead Conversion Service Trends Campaign ROI Customer Receivables BOM Analysis Cash Flow Analysis Return on Human Capital Prebuilt adapters: Oracle BI Suite Enterprise Edition Other Operational & Analytic Sources
36 Oracle BI Application Save time and effort Build from Scratch with Traditional BI Tools Training & Roll-out out Define Metrics & Dashboards DW Design Oracle BI Applications Faster deployment Lower TCO Lower Risk Oracle BI Apps Benefits: 1. Pre-Integrated 2. Pre-Built Content 3. Oracle Application Certified Back-end ETL and Mapping Quarters or Years Training & Rollout Specific Metrics & Dashboards DW Design Mod Pre-built ETL Tailoring Weeks or months Role-based dashboards and alerts Thousands of pre-defined metrics Prebuilt DW design Adaptable to your enterprise DW Prebuilt ETL Business Adapters for Siebel, Oracle, PeopleSoft, SAP, others
37 1 Oracle BI Application (FIN) Prebuilt warehouse with more than 15 starschemas designed for analysis and reporting on Financial Analytics 3 Pre-mapped metadata, including embedded best practice calculations and metrics for Financial, Executives and other Business Users. Presentation Layer Logical Business Model Physical Sources 2 Prebuilt ETL to extract data from over 3,000 operational tables and load it into the DW, sourced from SAP, PSFT, and other sources. 4 A best practice library of over 350 prebuilt metrics, Intelligent Dashboards, Reports and alerts for CFO, Finance Controller, Financial Analyst, AR/AP Managers and Executives
38 Why Oracle? Consolidation Data Quality & Change Control Access & Search Systems CRM ERP SCM Legacy Groupware * PIM & Data Hub #1 CPM Solution #1 CPM Solution Leader 5 년간 BI 분야 Top 1 or 2(DM Review) One-stop 비즈니스인텔리전스 Leader (Forrester) #1 Business Analytics Vender (IDC) #1 CRM Analytics Vendor (IDC) INDUSTRY PROVEN 다양한제조업조직에성공적인적용 세계적선진기관의업무지식이축적된솔루션 산업의 best practices 축적을통한산업별특화솔루션 SCM, 구내자재세계 1 위 (AMR) HR( 인사급여 ) 세계 1 위 (AMR) STANDARDIZATION OPEN ARCHITECTURE 모든업무영역에단일데이터모델의제공을통한완벽한프로세스통합 Oracle Data Hub 솔루션을통해 non- ERP 시스템과용이한데이터통합및표준화실현 표준기술사용및 Open Architecture 에따른손쉬운통합 업계최초의호환성을갖춘 SOA 와 BPM 솔루션개발
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Oracle CPM 솔루션을활용한기업성과극대화방안 이제철한국오라클 * CPM : Corporate Performance Management Agenda CPM 소개 Oracle CPM 솔루션 구축사례 Why Oracle? CPM 소개 There are so Many terms Strategic
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