00글로벌CSR(삼교

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광도 왕
8 years ago
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2 P R E F A C E CSR Corpoate Social Responsibility CSR CSR CSR Sustainability CSR CSR CSR CSR CSR 2007 Transparency Globalization

3 iv Garrett Hardin Tragedy of Commons CSR CSR CSR CSR CSR CSR CSR CSR CSR CSR CSR

4 P R O L O G U E Profit Sharing Corporate Citizen

5 vi Bentley Raj Sisodia Firms of Endearment Soft Law Adam Smith CSR Corporate Social Responsibility CSR Society at Large Sustainability CSR Social Legitimacy

6 vii Michael Porter CSV Creating Shared Value CSR CSR CSR CSR Ernst & Young

7 viii 1990 CSR CSR Corporate Behavior Social Expectation CSR CSR

8 ix CSR CSR CSR CSR CSR CSR CSR CSR CSR 1 CSR 1 CSR CSR CSR 2 CSR CSR 5 0 CSR 3 CSR CSR CSR CSR CSR CSR 2 CSR 4 CSR CSR

9 x CSR CSR 5 CSR CSR 6 CSR CSR 7 8 CSR CSR 7 CSR CSR ERISS KoBEX SRI 8 GRI ISO CEP FTSE 4Good IVA CoreRating EcoValue21 InnovestSAM EIRIS DJSI BITC CR INDEX DS 400 FTSE 4Good Index SRI CSR 3 CSR 9 CSR CSR 10 CSR CSR CSR Microsoft

EcoValue21 InnovestSAM EIRIS DJSI BITC CR INDEX DS 400

10 xi CSR CSR CSV CSR CSR SNS Kit Kat 11 CSR 5 0 Bill Gates 2009Anatole Kaletsky Dani Rodrik 2011Rich DeVos CSR 5 0 CSR CSR 5 0 CSR Great Journey

11 Chapter 01 CSR stakeholder

12 Bill Gates Bill Gates Anatole Kaletsky 4 0 CSR CSR CSR 5.0 CSR CSR Fair Capitalism 50

13 005 CSR CSR Consensus CSR Dahlsrud 2008 CSR CSR 5 CSR Lea 2002CSR

14 006 Pinnet 2001 Hopkins 2003 Khoury et al 1999

15 007 Marrewijk CSR 1-1 The environmental dimension The social dimension The economic dimension The stakeholder dimension The voluntariness dimension Dahlsrud 2008 How Corporate Social Responsibility is Defined an Analysis of 37 Definitions

dimension The voluntariness dimension Dahlsrud 2008 How

16 Khoury et al 1999 Jones 1980 Hopkins 2003 McWilliams and Siegel 2001 Pinnet 2001 Lea 2002 Foran 2001 Andersen 2003 Marrewijk 2003 CSR CSR CSR CSR Dahlsrud 2008 How Corporate Social Responsibility is Defined an Analysis of 37 Definitions

2003 Marrewijk 2003 CSR CSR CSR CSR Dahlsrud 2008 How

17 ISO International Standardization Organization IBRD International Bank for Reconstruction and Development EU European Union OECD Organization for

18 010 Economic Cooperation and Development ILO International Labour Organization 02 CSRwire 02 WBCSD World Business Council for Sustainable Development 1-3 ISO World Bank EU OECD ILO CSRwire WBCSD Business for Social Responsibility Dahlsrud 2008 How Corporate Social Responsibility is Defined an Analysis of 37 Definitions

World Bank EU OECD ILO CSRwire WBCSD Business for Social Responsibility

19 011 BSR Business for Social Responsibility Milton Friedman New York Times 1970 The Social Responsibility of Business is to Increase Its 75 Profits 40

20 012 Carroll CSR CSR CSR

21 013 CSR CSR CSR CSR CSR CSR tool Carroll 1999 CSR CSR

22 CSR CSR CSR CSR Milton Friedman

23 015 Laffer Curve 03 Arthur Laffer What corporate social responsibility really means in my view is irresponsibility The modern corporate is meant to be a vehicle to create wealth for its shareholders and that is what CEOs must always keep in mind 04 Vogel 2005 CSR 03 04

24 016 CSR CSR Value Management CSR NGO CSR CSR CSR Milton Friedman CSR CSR

25 Milton Friedman

26 018 CSR 1970 CSR Milton Friedman Handy 1997 Milton Friedman CSR

27 Chapter 12 CSR Innovation

28 Alignment Sustainability Transformation Fairness CSR Mutual Gain Awareness 3 SSM CSR SSM SSM

29 317 SSM CSR CSR 5 0 SSM Insight CSR 5 0 Corporate Behavior CSR Foxconn

30 FLA Fair Labor Association IT FLA limited FLA Bloomberg IT

31 Strategy Analytics OCT Supply Chain CSR 07

32 Junk Food CSR CSR

33 321 CSR Corporate CSR Policy CSR CSR Principle CSR CSR CSR 5.0 CSR CSR Transition Evolution Process CSR Reactive CSR

34 322 Value Chain CSR CSR CSR CSR Transformation Corporate Citizen Social Conscience

35 323 CSR Mutual Gain Alignment CSR Proactive CSR CSR CSR CSR CSR CSR CSR

36 CSR CSR CSR CSR 10 Isomorphism Responsive Compliance CSR 11 Differentiation Preparative Beyond Requirement CSR Initiative Preventive Preemptive CSR Limited Strategic Inclusive Measurement Process Value Proposition 12 Interaction CSR Awareness Efficiency Acceptance Alignment Transparency Transformation Sustainability Realize Shared Value Collaboration

37 G2 Bill Gates

38 326 Principle CSR 5.0 CSR CSR CSR CSR

39 327 CSR CSR CSR Peter Drucker Organ of Society Philip Kotler Real Marketing Societal Marketing

40 328 CSR 5.0 CSR CSR 5.0 CSR CSR 5.0 Global CSR CSR CSR 5.0 CSR CSR CSR 5.0 CSR CSR Index

41 329 Fair Capitalism John Maynard Keynes

42 330 CSR CSR 5.0 CSR

43 331 CSR 5.0 Reformation Innovation Awareness Alignment CSR 5.0 Equilibrium Transformation 1 99

44 332 NGO

45 333 Social Capitalist Profit Motive CSR CSR

46 334 NGO CSR NGO

47 335 Smart Philanthropy NGO CSR Naive Adam Smith Sustainability

48 336 Help Self Help Business Logic Fact CSR 5.0 Inclusive Policy

49 E P I L O G U E Equality Status Fairness

50 338 Gift 40 Next Society

CONTENTS.HWP

CONTENTS.HWP i ii iii iv v vi vii viii ix x xi - 1 - - 2 - - 3 - - 4 - - 5 - - 6 - - 7 - - 8 - - 9 - - 10 - - 11 - - 12 - - 13 - - 14 - - 15 - - 16 - - 17 - - 18 - - 19 - - 20 - - 21 - - 22 - - 23 - - 24 - - 25 -